Shows
The NeuroLeadership EdgeYour Highest ROI Posts Aren’t Yours — with Jacki LutzTopics Covered:What Employee-Generated Content (EGC) actually is—and why it matters now more than everCommon fears from leadership and how to address them (e.g. legal, brand risk, control)Step-by-step guide to launch EGC from scratchWhat to train your people on (and what to leave alone)How to handle negative comments like a proWhy employee content builds psychological safety and performanceReal metrics that track ROI (spoiler: not vanity numbers)A simple rule for first-time postersLinkedIn’s latest algorithm changes and what to avoidTimestamps:0:00 – Intro: Would anyone care more if your people posted instead of you...
2025-09-1729 min