Shows
The Campaign PodcastWhy did brands drop out of Pride Month this year?As 2025's Pride Month comes to a close, Campaign reflects on how the global DEI rollback has impacted the way brands show up for LGBTQIA+ communities.Gay Times' chief executive Tag Warner said the news outlet has lost £5m in ad revenue this year due to eight of its top ten advertisers pulling their contracts, and Thinkbox's head of marketing Chris Dunne, who is also chief executive of Outvertising, also commented on the noticeable drawback by brands. While it might on the surface seem like the changes to DEI this year have impacted brands' support for L...2025-07-0825 min
The Media Leader PodcastWe need to talk about Meta — with Outvertising’s Sonnie SpenserOn 7 January, Meta CEO Mark Zuckerberg announced changes to its platforms’ content moderation policies that, he admitted, will mean the company is “going to catch less bad stuff” across Facebook, Instagram and Threads.Among the raft of changes, Meta announced it was halting its third-party fact-checking programme in the US and replacing it with a Community Notes feature. It also updated its hateful conduct policy to now allow users to call women “household objects” or refer to transgender or non-binary individuals as “it”, among numerous other dehumanising examples.The story has dominated conversation around the industry throu...2025-02-0346 min
The Campaign PodcastWill Trump's re-election change how brand's behave in the UK?Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on...2025-01-2930 min
The Media Leader PodcastWhy responsible marketing is the future — with Hearts & Science's Garrett O'ReillyThe new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof.One media agency that has always billed itself as a future-forward organisation is Omnicom’s Hearts & Science and UK CEO Garrett O'Reilly joined Jack Benjamin to discuss the shop's growth strategy.O'Reilly discussed the challenges in scaling the business while remaining future-forward and what big client wins like Jaguar and Allwyn have meant for the agency. He also shared initial reactions to the Omnicom-Interpublic merger and the recently announced rollbacks in DEI and WFH policies across me...2025-01-2031 min
The WARC PodcastResearch: the consumer power of diverse audiencesLydia Amoah (The Black Pound Report), Cass Naylor (Outvertising) and Ndu Uchea (Word On The Curb) join WARC's Anna Hamill to share insights from research exploring the often-overlooked consumer impact of diverse audiences in the UK.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2024-08-0837 min
The NABS PodcastHow to survive serious trauma and help others - with Matt FosterGot a question for The NABS Podcast?Trigger Warning: sexual assault, sexual abuse, domestic violence, rape, alcoholism, cyberbullyingMatt Foster, director of DE&I at Ogilvy UK, has an outstanding track record of campaigning and changemaking, particularly in the LGBTQ+ space. We invited Matt to be our guest to discuss this work, as well as our NABS/Ogilvy Health collaboration around microaggressions. We have a fascinating discussion about all of this.As well as the above, Matt recently shared his experience of sexual assault on his LinkedIn, and wanted to continue this brave...2024-06-0549 min
The Media Leader PodcastBBC's commercial future, election preview… and ads on the moon?Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.Highlights:3:20: The future of the BBC's commercial activities18:20: Which media channel will be a key 2024 election battleground?29:20: Quick hits: why Instagram is minimising political content; Reddit's IPO; Outsmart/KPMG's sustainability in advertising study; Spotify's move into educational content; and Astrolab's plan to put ads on the moon...2024-03-2843 min
The Power to Make Change: talking to activists and change-makers.Let's Talk About Trans+ IssuesLGBTQIA+ representation in advertising; the murder of schoolgirl Brianna Ghey; hateful media content and its connection with adspend; BudLight and Nike…how two brands took completely different approaches and what we can learn from them…and much more. Marty Davies (they/she) is a multi-award-winning creative strategist, campaigner, writer, advertising industry thought-leader and a changemaker. She is the joint CEO of Outvertising, the UK ad industry’s foremost LGBTQIA+ advocacy group, the founder of the consultancy Smarty Pants Consultancy, co-founder of grassroots community Trans+ Adlandas and in 2023, was appointed Campaign magazine’s first transgender columnist.Marty is...2024-03-241h 07
New Digital AgeNDA Meets: Marty Davies, Joint CEO, Outvertising and Co-Founder of Trans+ AdlandMarty Davies is Joint CEO, Outvertising and Co-Founder of Trans+ Adland, a community group of trans, non-binary, gender non-conforming and intersex people in the marketing and advertising industry, and the founder of creative consultancy Smarty Pants.Marty is a force of nature, driving change across our industry. A columnist for Campaign magazine and industry campaigner and thought leader, she led Outvertising’s call for brands to stand their ground during Pride Month 2023. Over 120 organisations signed up, including the top 10 media agencies.The conversation covers topics including redefining allayship, the dangers of agencies' LGBTQIA+ networks being ex...2024-02-2038 min
The Media Leader PodcastElection season's impact on media, AI's misinformation pitfalls and tech lay-offsCass Naylor, strategic advisor at Purpose Union and co-director of advocacy at Outvertising, returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to unpack 2024 predictions in media and advertising and what was said by industry leaders at The Media Leader's annual Year Ahead event.They discuss their anxieties around AI-generated content spreading misinformation and disinformation during an election year, whether the ad market will remain strong throughout the year and why tech companies continue to lay off staff.The quartet also touch on the latest IPA Bellwether Report, the...2024-01-1849 min
The SpeakeasierMarty Davies – How brands can stand with trans+ communitiesFrom Bud Light to Costa Coffee, trans+ representation has consistently hit the headlines this year following several cases of backlash. In the second episode of our new season of The Speakeasier, we speak to campaigner and industry thought leader Marty Davies about the state of trans+ inclusion in advertising.Marty is the Joint CEO of Outvertising, the advertising industry’s LGBTQIA+ advocacy group and is co-founder of the grassroots community Trans+ Adland. Witnessing a coordinated backlash against trans+ talent in ads, Marty led Outvertising’s call for brands to stand their ground during Pride Month 2023. More than 120 orga...2023-11-1545 min
The Media Leader PodcastThe dangers of AI for news, holiday season ads, and event cinemaHost Jack Benjamin is joined by reporter Ella Sagar and Outvertising and Purpose Union's Cass Naylor to discuss fears of AI's ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.The trio also digs into whether recent box office figures are sustainable, the IAB's first ever brand-building campaign, and whether CEOs are entering their 'supervillain era' in mandating returns to the office.Commenting on takeaways from last week's AI summit, Naylor said: "The most important things that came out of Bletchley were A...2023-11-0944 min
The Media Leader PodcastPinkwashing: how media should step up LGBT+ support - with Outvertising's Cass Naylor2023 has seen a startling spike in anti-queer rhetoric and misinformation around the world and brands have been caught up in the culture war.Earlier this year, Bud Light was victim of a right-wing boycott for a partnership with transgender influencer Dylan Mulvaney, and Target received a high-profile onslaught of threats against staff for offering Pride products during the month of June. Both companies responded by capitulating to pressure.Cass Naylor is co-director of advocacy at Outvertising, the not-for-profit LGBTQ+ advertising and marketing advocacy group. He is also an independent diversity and inclusion consultant and campaigner...2023-08-1651 minThe NABS PodcastVisibility, pride and the magic of running with Marty DaviesGot a question for The NABS Podcast?Marty Davies is one of adland's leading strategists and joint-CEO of Outvertising, the industry's advocacy group for LGBTQIA+ people in the industry. Marty is founder of Smarty Pants, a strategy-first creative consultancy specialising in customer activation and retention. Among Marty's many achievements is their role as Campaign magazine's first transgender columnist. In this podcast, Marty talks openly and vulnerably about the process of realising their identity and the need to take better care of their mental wellness.Key takeaways include:How M...2023-08-1447 min
AntiSocial'Woke' capitalismShould companies weigh-in on sensitive social issues?After a Costa Coffee van featured artwork of a trans man with mastectomy scars, there have been calls to boycott the chain on social media. And there’s been controversy over banks rejecting customers because of their political views. Are businesses trying to make the world better or just more money? And is it the place of companies to fight what they see as social injustice?Guests:
Lucy McKillop, CEO of OutVertising
Ben Habib, former MEP for the Brexit Party and CEO of a property investment fund management fi...2023-08-0453 min![Leadership in Colour from Shez Iqbal, Powered by Media For All [MEFA]](https://storage.buzzsprout.com/0iouks72vfclc4vm5pyujzfr7dqv?.jpg)
Leadership in Colour from Shez Iqbal, Powered by Media For All [MEFA]E2: Find your voice with an aubergine with Dora Michail-ClendinnenDora Michail-Clendinnen, Chief Strategy Officer at The Ozone Project, shares her story of finding her voice as an individual and as an organization in this authentic and thought-provoking conversation.In this episode of Leadership in Colour, Dora covers off her early years, education, parenting, intersectionality, heritage, and aubergines. She also talks about the importance of diverse media and how The Ozone Project is supporting them.If you're interested in learning more about Dora's journey, this episode is for you. She shares her insights on finding your voice, building a successful career, and creating a more...2023-07-1735 min
Marketing Made InclusiveEp 20: Pride Campaigns 2023In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023. This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfAYou can find the transcript here: https://www.arimacompany.com/marketin...Useful links:Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy2023-07-0424 min
TransMission PR PodcastFive reasons brands must stand their groundAs we reach the mid point for Pride 2023, it’s a great time to take stock. We have seen a range of campaigns being trotted out with the best of intentions only to see them reigned back in the minute there’s any backlash. More than ever before the community is asking for more than just flag waving and rainbow wearing from its allies. It is asking for true solidarity and support. So what does that look like for brands and why are some so afraid to commit?
I chat with Marty Davies about thei...2023-06-2035 min
Identity ArchitectsLucy McKillop, Outvertising: Make a differenceIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.---More information on InfoSum https://www.infosum.comMore information on Outvertising: https://www.outvertising.org---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on...2023-06-0753 min
Inclusion and Marketing53. The inclusive marketing framework big brands are using with Jerry DaykinThere's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of all sizes that are coming together to give guidance on how others can engage in inclusive marketing.In this episode, I chatted with Jerry Daykin, a global marketing leader with senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, and author of the new book Inclusive Marketing.Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force...2023-04-0629 min
Fast Track To FearlessChristopher Kenna: How to keep growing as a leaderChristopher Kenna is the CEO and co-founder of Brand Advance, a company that helps some of the world’s largest brands reach diverse audiences. He’s also the Director of Diversity and Inclusion at OUTvertising, the advertising industry lobbying group. And he’s a keynote speaker, a military veteran, and a father.
In this episode, Chris explores his life’s journey, from growing up in care homes to joining the army, and onto running several successful businesses which employ staff all over the world. He also tells us why he’s so passionate about using advertising to create soc...2022-08-0847 min
The Social Media Union PodcastInclusive Marketing and PrideIn this week's episode we speak to Jerry Daykin about pridewashing, following June's Pride month and looking at how brands have posted during this month of protest and celebration. Jenna asks Jerry what social media managers and brands can do more of during Pride (and the rest of the year)... and less of too! Plus we discuss how representation in ads and social has changed in recent years.Jerry is Head of Global Media for Beam Suntory and volunteers for Outvertising who exist to make UK marketing and advertising completely LGBTQ+ inclusive.F...2022-07-2140 min
The IAB UK PodcastExploring Ethical Advertising with Mindshare and TaboolaIn our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide.They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.Discover some of the collectives mentioned in th...2021-11-1132 min
My Career StoryChristopher Kenna (He/Him), CEO at Brand AdvanceChristopher Kenna is CEO and Founder of Brand Advance (BA), a startup 100 2020 company which connects brands with diverse audiences globally, through Insights, Media and Creative that more authentically engages these communities. Chris is also the Director of Diversity and Inclusion at OUTvertising, the Advertising industry Lobbying Group and as a mixed race, out gay father - is a strong advocate for diversity and representation within the Media and Advertising industry as a member of the WFA Diversity Advisory Board and is also on the advisory board for the V&A Museums. An award winning entrepreneur having received the Innovator of...2021-10-0443 min
Jo's Art History Podcast35. Georgia O’Keeffe with Joanne OattsIt’s the final episode of season one!
Yes, after 35 weeks of non-stop art history content, I thought now would be the perfect time to round off season one is style - and I promise we are going out on a high!
On today’s episode I sit down with artist and art historian Joanne Oatts to discuss one of Art History’s most iconic female artists - Georgia O’Keeffe!
O’Keeffe is one of those artists who was all too quickly pigeon holed as a creative who solely painted flowers and that contai...2021-06-0846 min
The Creative Moment PodcastThe Creative Moment Podcast: Mark Runacus MBE, co-founder of creative agency Wax/On and the joint chief executive of OutvertisingOn the Creative Moment podcast this week I'm talking to Mark Runacus MBE.Mark is the co-founder of creative agency Wax/On and the joint chief executive of Outvertising, which is a volunteer-run UK-based network of LGBTQ+ people working in the creative industries.Mark talks about role models past and present, discrimination in the workplace and his history at Karmarama.Here’s what I asked Mark:One of the key elements of your work with Outvertising is to try and create role models for the LGBTQ+ community and one of...2021-04-0934 min
The Outvertising PodcastJanuary Blues: Getting advice and support from NABS & Rose Frimpong, Two Twos podcast & Black LGBTQIA+ Therapy FundJanuary can be a tough month, but for many, the pandemic has brought additional struggles with mental health, redundancy and isolation - among other stresses. In this episode we talk to advertising and marketing organisation NABS about the services they provide to help and support people in the industry. And we speak to Rose Frimpong, co-host of podcast Two Twos, about settling up the Black LGBTQIA+ Therapy Fund and taking part in Bumble’s #MyLoveisBlackLove campaign. Plus stay tuned to the end for a special message from host Joanne Oatts.
Credits
Hosted by Joa...2021-01-1654 min
The Outvertising PodcastWorld AIDS Day Special w/Phil Samba, Strategic Lead, #PrEP4QueerMenOfColour & Jon Chapman, CCO, Havas LynxTo mark World AIDS Day on 1st December, Joanne Oatts talks to Phil Samba, Strategic Lead for #PrEP4QueerMenOfColour about Team Prepster and his involvement in GMFA’s Me.Him.Us. campaign. Phil talks about awareness building around antiretroviral drug PrEP, and the importance of queer men of colour educating themselves and each other about HIV prevention and sexual health. Plus we hear from Jon Chapman, Chief Creative Officer at healthcare agency Havas Lynx, about their award-winning HIV campaigns and their latest initiatives, Ads for All and Health for All, which aim to improve LGBTQ+ representation in healthcare advertising....2020-11-2944 min
The Outvertising PodcastAn interview with Tea Uglow, Creative Director, Google Creative Lab SydneyJoanne Oatts talks to Tea Uglow (she/they), Creative Director at Google's Creative Lab in Sydney, which works with organisations to explore the space between technology and the arts - and where they intersect. Tea is a global speaker on innovation, creativity, and diversity, as well as the author of two books: A Curiosity of Doubts and Loud & Proud - a collection of speeches from the LGBTQ+ community that have changed our world. In May 2016 Tea spoke at the Sydney Writers Festival on Doubt as a creative catalyst. It was during this talk that Tea publicly acknowledged that she...2020-11-131h 00
Extreme PerspectivesFaster Ideas: Be a sponge. Seek feedback. Make your ideas stronger with Joanne Oatts.In this episode, we talk to 'the ‘MISFIT’, comedy writer, artist, creative director, filmmaker and host of LGBTQ+ podcast Outvertising, Joanne Oatts.
Listen as we discuss how to generate faster ideas, juggling several different professional hats, making creative projects happen and navigating the creative industry.
Check out Joanne's recently launched initiative Faster Ideas, for tips on how to confidently come up with new ideas to build and work on: https://www.fasterideas.com/
Watch her comedy short-film Don't Sell the Tiger: https://www.youtube.com/watch?v=kuCaIQHUuIc&feature=emb_title
And listen to the Outvertising podcast that Joanne Hosts: http...2020-10-2938 min
The Outvertising PodcastAn interview with Natasher Beecher, ACD Pollen Health & Pocc CD, Copy & LGBTQ+ BoardJoanne Oatts talks to Natasher Beecher - Associate Creative Director at Kin + Carta Pollen and a judge of this year’s Outvertising Awards. We talk about her experiences of growing up in Somerset, the difficulties she faced after coming out to her family and how she made the transition from the medical industry to advertising. Natasher also shares her love of birdwatching and poetry, as well as her efforts to promote a more inclusive advertising landscape, by working with WPP Health Roots and more recently with POCC (People of Culture Collective).
Show Notes:
Natasher Be...2020-10-2051 min
Make Possible BitesizeJerry Daykin, EMEA Media Director at GSK and Sarah Cometa, Lead Technical Consultant at PermutiveOn today's show, we're joined by Jerry Daykin, EMEA Media Director at GSK. Hear what he's most proud of and how he's driving change in his industry. Learn more about Outvertising, the not-for-profit LGBTQ+ advertising and marketing, advocacy group, at https://www.outvertising.org/2020-10-0611 min
The Outvertising PodcastThe Invisible Bs: Bisexuality SpecialIt’s Bisexual Visibility Day on Wednesday 23rd September. To improve on that visibility, Joanne Oatts talks to an all-bi panel about being the invisible ‘B' among the LGBTQ+ community. Asha Harkness, David Clasen, Suzette La Pierre and Cassius Naylor share their stories, and discuss biphobia, bi-erasure, the meaning of labels and the challenges around bisexual representation - in TV, film and advertising. And we hear how The Bi Normal Project is hoping to change that.
Hosted by Joanne Oatts
Produced & edited by Rosie Ann Boxall
With thanks to YouGov & Lee Menzies-Pearson
SHOW NOTES
The Bi Normal Project
To get invo...2020-09-191h 10
The Outvertising PodcastLGBTQ+ Poland Special: An interview with Martin KmiecikIn this special episode, we focus on the LGBTQ+ community in Poland. Over the summer, the country saw the re-election of right-wing politician Andrzej Duda as President. In the run-up to the election, Duda spoke out against the LGBT community, stoking anti-LGBT feeling and suggesting that an ‘LGBT ideology’ was a threat to family life. Since the election, discrimination, violence and hatred towards the LGBTQ+ community in Poland have increased, with many activists arrested or detained without charge. So what does this mean for agencies and brands operating in Poland? How can they make a stand and support the LGBTQ+ comm...2020-09-0240 min
The Outvertising PodcastAn interview with Chris Kenna, CEO Brand Advance & Outvertising's Director of IntersectionalityJoanne Oatts talks to Chris Kenna, Outvertising's Director of Intersectionality and
CEO & Founder of creative marketing agency Brand Advance. We talk about Black Lives Matter, Brand Advance’s experience of Covid-19 - both as an employer and in creating bespoke government messaging for minority audiences. Chris talks honestly about his experiences in the British Army, being a father, growing up in care, his years on the Isle of Man and his time as a model and TV presenter - as well as his past and (potential) future meetings with royalty.
SHOW NOTES
Outvertising’s Mentorship Programme: https://www.outvertising.org/ment...2020-07-151h 03
The Outvertising PodcastPrideInside Outvertising Podcast SpecialHappy Pride! The Outvertising Podcast celebrates #PrideInside with a special podcast where we hand it over to LGBTQ+ people and allies from the marketing and advertising industry to hear what they're up to for what will be a very different Pride this year. Also lots of recommendations for alternative events to get involved with virtually.
SHOW NOTES:
Thanks to our special guests:
Emy Mendoza, Lucy McKillop, Mark Runacus, Jaden Grant, Matt Skallerud, Ant Jackson, Chris Kenna, David Clasen, Jacqueline Lynch, Owen Cheshire, Joanne Oatts (host), Cassius Naylor
PrideInside
Sign up for updates: https://www.prideinside.uk/
Current schedule:
https://docs...2020-06-2533 min