Shows
”4th and 3” - Where Coaches Get the EdgeEnding the Quitting Culture in Year 1 w/ Chris Helbig, Head coach, Westminster H.S. (CO)What does it actually take to change a program that’s learned to fold?
In this episode of 4th & 3, Chris Helbig shares how he and his staff transformed Westminster’s football program by raising standards, enforcing discipline, and rebuilding culture from the ground up. From daily competitive workouts to real consequences for rule violations, Helbig explains how consistency—not speeches—shifted the mindset.
He also discusses the importance of building relationships before demanding commitment, and why standards don’t drop just because you start winning—including the decision to bench a starting left tackle for disrespect.
2026-02-1300 min
”4th and 3” - Where Coaches Get the EdgeHiring the Right Coaches: How the Best Build Their Staff with Keith AllenHiring the right coaches isn’t easy—and there’s no formula.
In this 4th and 3 coaches’ office conversation, Randy Jackson sits down with Keith Allen, Head Coach at Schreiner University, to break down how elite staffs are actually built. Not by stacking résumés, but by finding the right people, creating alignment, and building real chemistry.
Keith walks through his approach to hiring from the ground up—starting with his first moves at Schreiner and how he evaluates candidates beyond scheme knowledge. A key theme of the conversation: get candidates out of their comfort zone...
2026-02-0657 min”4th and 3” - Where Coaches Get the Edge🎙️ Top 1% Leadership Culture-With and Without Offseason AccessIn this episode of 4th & 3, Coach Randy Jackson sits down with Ryan Porter and Scott Przymus for a real, behind-closed-doors conversation on what it actually takes to build a Top 1% leadership culture.
We examine two totally different situations:
One program with a year-round athletic period built into the school day
One program without that advantage, forcing the staff to think creatively and outside the box to train leadership
Different access. Same standard.
This isn’t a conversation about slogans, signs, or hoping kids figure leadership out.
It’s abou...
2026-01-2949 min
”4th and 3” - Where Coaches Get the Edge🎙️ Make Time With the Team the Best Part of Their DayMake Time With the Team the Best Part of Their Day
What actually makes athletes want to be in your program every single day?
In this episode of 4th & 3, Coach Randy Jackson sits down with John Perry and Chris Yeager for a true coaches’-office conversation about how to intentionally make athletes’ time with the team the best part of their day—without lowering standards or expectations.
This isn’t theory or motivational talk. In true 4th & 3 fashion, the focus is on ideas coaches can use the very next day.
The conversa...
2026-01-241h 01”4th and 3” - Where Coaches Get the Edge🎙️ How We're Making Our Program More Competitive In Every Area w/ Robert CauseyIn this episode of Fourth and Three, Coach Randy Jackson sits down with Coach Robert Causey of Leesville High School for an honest conversation about what it really takes to turn a season around.
After starting 1–5, Coach Causey and his staff faced a choice: stay the course or confront hard truths. What followed wasn’t a schematic overhaul—it was a mindset shift that led to a 6–6 finish and a playoff win.
This episode isn’t about X’s and O’s.
It’s about the hardest competition any coach faces: you vs. you.
In this co...
2026-01-1652 min
”4th and 3” - Where Coaches Get the Edge🎙️ 'New Head Coach: Week One' with Justin VelasquezWhat really happens after the press release?
In this episode of 4th & 3, we sit down with Justin Velasquez to walk through Week One as a new head football coach — the moments that matter long before the first kickoff.
We talk through:
The committee interview
His first meeting with the players
The first two days of offseason workouts and why he implemented a 4-minute warmup
His first meeting with the football staff and setting expectations
This is a real, behind-the-scenes conversation about leadership, tone-setting, and early dec...
2026-01-1046 min”4th and 3” - Where Coaches Get the Edge🎙️ 4th and 3 – Episode 1 - How Aaron Beck Built the MonsterIn Episode 1 of 4th and 3, Randy Jackson sits down with Aaron Beck, Head Football Coach at Fort Worth All Saints, for a behind-the-scenes conversation about what actually drives sustained success.
This episode breaks down:
The standards and non-negotiables that remove gray area
Systems that create consistency without constant reminders
How leadership structure protects culture
Decisions that raise the floor of a program week after week
This isn’t a highlight reel or a motivational talk. It’s a real coaching conversation about building something that lasts — on and of...
2026-01-0246 min”4th and 3” - Where Coaches Get the Edge4th and 3 – Episode 1 | Aaron Beck 'How We've Built the Monster at All Saints'In Episode 1 of 4th and 3, Randy Jackson sits down with Aaron Beck, Head Football Coach and Athletic Director at All Saints Episcopal in Fort Worth.
Aaron shares his coaching journey and explains how football can be used as a vehicle for education, culture, and long-term opportunity. The conversation focuses on building system-driven programs, prioritizing college placement, developing strong staff relationships, and measuring success beyond wins and championships.
This episode sets the tone for 4th and 3: honest, coach-to-coach conversations about leadership, culture, and the decisions that shape programs.
2026-01-0146 min”4th and 3” - Where Coaches Get the EdgeInside the Leadership Academy: How Coaches Get StartedIn this episode of 4th & 3, we debrief a live Zoom session centered on the practical implementation of the Leadership Academy.
The conversation covers the basic structure of the Leadership Academy, including how it’s organized, ideas for selecting leadership council members, and when and how often to hold meetings so leadership work fits into a real football calendar.
Coaches who have already used the curriculum share how they implemented it in their programs—what they emphasized early, what they adjusted, and lessons learned from year one. Prospective coaches and those who have just purchased the Acad...
2025-12-2248 min
Never Stop Getting BetterEpisode 198: Unlock the Blueprint: A New Standard in Leadership TrainingFor more information on Mental Fitness Training with Chance Potts & John Perry go to OneMoreBenefit.com
Visit HelpFromDad on Instagram for educational videos that one may ask their dad. Website: HELPFROMDAD.NET
Please support Guardian Caps, unbelievable addition to any football program.
guardiansports.com
Welcome to the Never Stop Getting Better Podcast, where we dive deep into personal and professional growth strategies to help you reach your fullest potential. In each episode, host John Perry explores topics ranging from leadership and productivity to mindset and self-improvement, featuring insightful interviews with experts and thought leaders.
If you have any suggestions, questions...
2025-04-2835 min
The Coaches IMPACT PodcastIMPACT 023: Preview of the 2024 Elite Coaches Mastermind with Randy Jackson & ECMM DudesThe Elite Coaches Mastermind (ECMM) is a community of growth-minded people from various backgrounds and professions.
For more information about the ECMM, email Randy Jackson at culture@coachrandyjackson.com
Guests on the show today include:
Randy Jackson, retired HS FB Coach (Texas)
Eric Luster, HFC North Forney HS (Texas)
John Perry, HFC Nixa HS (Missouri)
Kirk Thor, HFC Lake Ridge HS (Texas)
Chris Yeager, HFC Mountain Brook HS (Alabama)
2023-12-131h 14Never Stop Getting BetterEpisode 55: Elite Coaches MasterMind: Do You Have A Group That Makes You BetterPlease support Guardian Caps, unbelievable addition to any football program.
guardiansports.com/
Randy Jackson
Email - coachrandyjackson@gmail.com
Website - coachrandyjackson.com
Cell - 214-471-0070
2023-12-1122 minNever Stop Getting BetterEpisode 16: Texas High School Football Goes To Germany With Randy Jacksonhttps://guardiansports.com/guardian-caps/
CoachRandyJackson.com
A Royal Season launched this week!
Order now & receive free gifts! Just email GIFTS@AROYALSEASON after ur order!
Get your copy of The Royal Season here
https://t.co/IRLJkt95XS
2023-07-2746 minThe Coaches IMPACT PodcastIMPACT 003: Randy Jackson, Author & Retired Football Coach
Welcome to The Coaches IMPACT Podcast. We’ve got another great one for you today! Today's episode has a little bit of everything. Joining us today is a retired head football coach, an author of three books, and the creator of the Elite Coaches Mastermind. It’s none other than Coach Randy Jackson.
After retirement, Randy accepted the Offensive Coordinator job for the Potsdam Royals in the German Football League. That experience has led to his latest book project, "A Royal Season."
"A Royal Season" is available for purchase beginning July 25, 2023. You don...
2023-07-2634 min
Championship Vision Basketball PodcastEpisode 215: Coach Randy Jackson (Head Football Coach North Forney High School) Forney, Texas ("Culture Beats Strategy")Randy Jackson is a 30-year coaching veteran and
currently the head football coach and athletic coordinator at 5A North Forney High School in Forney, Texas.
AWARD-WINNING COACH
Coach Jackson has won several awards in his twenty years as a head coach. In 2010, he and his staff orchestrated one of the biggest turnarounds in Texas high school football history. He helped Mesquite Poteet from 1-19 before his arrival to 12-3 in year one of his program and was named the Texas 4A 'Coach of the Year'.
Co...
2020-10-131h 28
Championship CultureChampionship Culture Episode 3 with Randy JacksonToday Elite Coach and Author Randy Jackson joins us for a new episode of Championship Culture.
Twitter: @coachjacksonTPW
Facebook Group: Coach Randy Jackson
Website: coachrandyjackson.com
2020-06-1317 min
Life, Leadership & the Pursuit of Greatness30. Success is simple, but not easy - Coach Randy JacksonIf you’re interested in building serious culture through simple leadership principles, you won’t want to miss this episode. North Forney HS Head Football Coach, Randy Jackson, gets real with the process of developing and owning an elite culture. It’s a daily fist fight and he is not afraid to have critical conversations with both his coaches and players to make sure everyone is holding up to the standard. He has a tremendous amount of resources available on his website www.coachrandyjackson.com, along with his 2 published books “Culture Defeats Strategy” and “Culture Defeats Strategy 2”. You can reach to Coach Jacks...
2020-06-071h 05
Every Coach Needs A Coach11 - "They're not just athletes. We're not just coaches." Coach Nate Williams 🏈⚾️ High School Football & BaseballToday we talk to Coach Nate Williams of SoCal, where he grew up, and now is coaching high school baseball at El Toro High School and Football at San Clemente High School in California. Coach Williams offers insight into:
Which Coaches he had growing up influenced his life positively and ultimately guided him into coaching
The importance of being disciplined but having fun in order to earn the respect of your players
How communicating (and lack thereof) between the coaching staff can elevate an entire program and reflect positively for the kids
How to get to know your...
2020-04-0553 min
Chip Baker- The Success ChroniclesTSC S2 #17- Coach Randy JacksonCoach Randy Jackson is a 30-year coaching veteran and currently the head football coach and athletic coordinator at 5A North Forney High School in Forney, Texas. In 2016 Coach Jackson took the leap and published his first book, Culture Defeats Strategy. It has sold over 7,000 copies and is described as 'the bible of coaching culture' and a 'paint by numbers system to create a culture for any program'. Coach Jackson has mentored hundreds of players and coaches over the years. He is now striving to be a true 'anteambulo' and 'clear the path' for coaches across the United States and th...
2020-01-2519 min
Culture ClassroomTHE CULTURE CONNECTION: (S1:P8)ALWAYS COMPETEHow do you want to be remembered?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1430 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P1)SWEEP THE SHEDSWhat work do you do to keep in running at a high level?
Full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1422 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P2)DISCIPLINE EQUALS FREEDOMThe full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1425 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P3)BAND OF BROTHERSHow do you build team unity?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1433 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P4)LEADERS EAT LASTWhat does servant leadership look like to you? How do you serve your team or organization?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1421 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P5)BODY LANGUAGE & EYE CONTACTWhat message are your non-verbals screaming?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1421 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P6)ALPHA TEAMMATE PART 1When does a COMPETITOR become a BULLY?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1425 minCulture ClassroomTHE CULTURE CONNECTION: (S1:P7)ALPHA TEAMMATE PART 2Who is the hardest worker on your team?
The full PowerPoint download can be found at CoachRandyJackson.com
2020-01-1417 min
?????I'm Lab?????????????165. 2: Culture Defeats Strategy | Randy Jackson | North Forney HSWe’re bringing you a fan favorite interview with Coach Randy Jackson.
Coach Jackson stresses the importance of words and how he incorporates them into his program.
Coach goes on to share more on his book “Culture Defeats Strategy.”
Connect with Randy here:
Twitter: @CoachJacksonTPW
Website: www.CoachRandyJackson.com
Book: Culture Defeats Strategy: 7 Lessons from a Texas High School Football Coach
2019-03-1113 min
Coach 360165. 2: Culture Defeats Strategy | Randy Jackson | North Forney HSWe're bringing you a fan favorite interview with Coach Randy Jackson. Coach Jackson stresses the importance of words and how he incorporates them into his program. Coach goes on to share more on his book "Culture Defeats Strategy." Connect with Randy here: Twitter: @CoachJacksonTPW Website: www.CoachRandyJackson.com Book: Culture Defeats Strategy: 7 Lessons from a Texas High School Football Coach
2019-03-1113 minCoach 3602: Culture Defeats Strategy - 7 Lessons from a Texas High School Football CoachIn this episode Mackey talks with Coach Randy Jackson, Head Football Coach at N. Forney High School and Author of Culture Defeats Strategy. Connect with Randy here: Twitter: @CoachJacksonTPW Website: www.CoachRandyJackson.com Book: Culture Defeats Strategy: 7 Lessons from a Texas High School Football Coach
2017-04-0711 min
The Winning Youth Coaching Podcast: Youth Sports | Coaching | Parenting | Family ResourcesWYC 097 – High School Football – Randy Jackson talks Culture Defeats StrategyCoach Randy Jackson calls on his 26 years of coaching experience and research to share his ideas on how important culture and leadership are to a successful program, and what he has done to develop that successful culture in his own program.
Twitter: @CoachJacksonTPW
Facebook: Randy Jackson
Book/website: coachrandyjackson.com
Listen Now:
Listen on iTunes: iTunes link
Listen on Stitcher: Stitcher link
Listen on Google Play Music: Google Play link
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Quote
'All kids need 5 adults in their lives that care about their success- As a coach - be one of those!'
My Cringe & A-Ha Moments
Being too intense and imp...
2016-11-1000 min