Shows
Challengtunity PodcastEp 22: Tips on getting started in the marketing industryNovember 15, 2023Tips on getting started in the marketing industryEpisode: 22Episode NotesIn this episode of the 'Challengtunity Podcast,' hosts Chris and Jordan delve into the dynamic world of starting in the marketing world, offering listeners an insightful roadmap to kickstart their journey. With a wealth of experience between them, the duo explores the various paths available for aspiring marketers, shedding light on the diverse avenues one can pursue..Listeners gain valuable insights into the essential knowledge and skills required before taking the plunge and expand on how...2023-11-1548 minChallengtunity PodcastEp 21: Are backlinks simply lazy PR?November 1, 2023Are backlinks simply lazy PR?Episode: 21Episode NotesIn Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing. Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.2023-11-0123 minChallengtunity PodcastEp 20: Is Marketing Professional Services Different?October 18, 2023Is Marketing Professional Services Different?Episode: 20 Episode NotesWelcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are u...2023-10-1826 minChallengtunity PodcastEP 19: Unlocking Success: Marketing B2B CompaniesBusiness DevelopmentRFP’s and Account Based Marketing, (ABM)How is the ‘Buyers Journey’ Different?Servicing and RemarketingEffective Marketing Tactics for Industrial CompaniesThe difference and importance of Platforms & RoutinesThe ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)Measurement is always keyTopics to consider surrounding your brandWhat role do sustainability and environmental responsibility play?Should you invest in thought leadership content and industry publications?Linktree: https://linktr.ee/challengtunityChris' LinkedIn:https://www.linkedin.com/in/chris-lawson/Jordan's LinkedIn:https://www...2023-10-0429 minChallengtunity PodcastEp 18: What to expect working with a Marketing AgencySeptember 20th, 2023What To Expect Working With An AgencyEpisode: 18Key Topics:What to expect working with an agency!Agency StrengthsThere are strengths in numbersExperience mattersSpecialists vs. GeneralistsAgency LimitationsIn the Monetn / In the SpaceFlexibilityThe ‘knowledge transferWhat an agency requires of youBe present!The value of being critical and providing real feedbackCommit to a shared outcome and be ready for the journeyWhat an agency should provide youTransparencyEffective Structure and methodologyConsistency!Linktree: https://linktr.ee/challengtunityChris' LinkedIn:ht...2023-09-201h 05Challengtunity PodcastEp17: Maintaining Brand ReputationSeptember 6th, 2023Maintaining Brand ReputationEpisode: 17 Episode NotesIn this essential episode of the Challentunity Podcast, your hosts Chris and Jordan dive deep into the pivotal subject of "Maintaining Brand Reputation." With a wealth of expertise and insightful anecdotes, they shed light on the crucial role brand reputation plays in today's competitive landscape.The episode kicks off by emphasizing the paramount importance of a sterling brand reputation. Chris and Jordan explore how a strong reputation can be a company's most valuable asset, influencing customer trust, loyalty, and e...2023-09-0634 minChallengtunity PodcastEp 16: How to integrate Marketing with your Business ModelAugust 23rd, 2023How to integrate Marketing with your Business ModelEpisode: 16 Episode NotesIn this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.The hosts ask important questions such as: Is Business a...2023-08-2337 minChallengtunity PodcastEp 15: A Content Writers LensAugust 9th, 2023A Content Writer’s LensEpisode: 15 Episode NotesIn this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies. Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and...2023-08-091h 02Challengtunity PodcastEp 14: Lessons Learned: Reflections and Advice from Starting a PodcastJuly 26th, 2023Lessons Learned: Reflections and Advice from Starting a PodcastEpisode: 14Episode NotesIn the fourteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson engage in an insightful conversation about their journey and lessons learned from running a podcast for the first time. Drawing from their experiences, they provide valuable tips and advice for individuals embarking on their own podcasting endeavors.As the hosts reflect on their podcasting journey, they discuss the wealth of knowledge they have acquired since their humble beginnings. One key takeaway is the...2023-07-2632 minChallengtunity PodcastEp 13: A Social Media Specialist LensJuly 12th, 2023A Social Media Specialist LensEpisode: 13Episode NotesIn the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson invite Leane Mattson, a experienced Social Media Specialist, to shed light on the dynamic world of social media management. Through their engaging conversation, they explore the intricacies of operating clients' social media at an agency, delve into the evolution of social media, and share valuable insights on effectively managing social media within an organization.Throughout the episode, Jordan, Chris, and Leane maintain an engaging and...2023-07-1240 minChallengtunity PodcastEp 12: Simple Staff Retention SecretsJune 28th, 2023Simple Staff Retention SecretsEpisode: 12Episode NotesIn episode 11 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf delve into the crucial topics of staff retention, corporate culture, and health benefits, specifically helping entrepreneurs and business managers. They explore the reasons why employees choose to stay with an organization and discuss strategies to improve staff retention rates. With their experience, Chris and Jordan highlight the importance of fostering a positive corporate culture that values employee satisfaction, growth, and work-life balance. They provide actionable tips and insights on how to create...2023-06-2834 minChallengtunity PodcastEp 11: An Online Advertising LensJune 14th, 2023An Online Advertising LensEpisode: 11Episode NotesIn episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by two ATRIUM client favorite Advertising Specialists, Hitakshi and Leruo, for an engaging discussion on the role of online advertising. With a wealth of experience and expertise, Hitakshi and Leruo share unexpected knowledge gained throughout their careers, offering unique insights into the ever-evolving landscape of Online Advertising. They delve into the notable shifts in the industry and emphasize the importance of adaptation for success. To...2023-06-1453 minChallengtunity PodcastEp 10: Marketing Myths ExposedMay 31st, 2023Marketing Myths ExposedEpisode: 10Episode NotesIn a unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf embark on an intellectual and sometimes not-so-obvious journey to expose and debunk common digital marketing myths. With their expertise and dynamic perspectives, they kickstart the episode by dismantling very common misconceptions in digital marketing. While challenging each of the 8 myths highlighted, the hosts provide thor unique views on why the myths exist and what the appropriate view should be. If you are a Marketing Manager or Business le...2023-05-3129 minChallengtunity PodcastEp 09: Mastering Agency Project ManagementIn the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dynamic realm of marketing agencies. This exciting conversation is enriched by the presence of Seanna Johnson, an esteemed project manager who brings a wealth of experience and invaluable insights to the table.The episode kicks off with an exploration of the Project Management role in an Agency and how essential it truly is.Seanna then brings her expertise to the table, discussing the complexities of handling multiple projects, meeting tight deadlines, and managing...2023-05-1744 minChallengtunity PodcastEp 08: Agency Owners Unplugged: Q&A with Chris, Jordan & ParneetWelcome to the 9th episode of the Challengtunity Podcast, hosted by marketing agency owners Chris Lawson and Jordan Woolf. Joining them in this episode is a previous guest, Parneet Dilawari, a marketing industry expert, entrepreneur, and Digital Marketing Agency Owner with a wealth of experience.Get ready for a unique episode that does not follow a typical Challengtunity Podcast format. In an engaging and informative discussion with Chris, Jordan, and Parneet, they answer questions submitted by their podcast subscribers and staff. From client management, internal secrets, shameful failures, and ridiculous stories, they tackle each question a...2023-05-0353 minChallengtunity PodcastEp 07: Proactive vs. Reactive ITIn this episode of the podcast, Chris and Jordan delve into the world of proactive IT and the critical role it plays in modern business. They discuss the key elements that should be considered when building a tech stack, including the importance of selecting tools that align with business objectives, as well as the need for ongoing evaluation and optimization.Joining them on the show is IT expert Jason Grilo, who provides valuable insights on the benefits of IT training, cyber training, remote IT requirements, and other essential elements of modern business IT. Jason shares his expertise...2023-04-0544 minChallengtunity PodcastEp 06: Operational Excellence in a Customer-Centric Business ModelAre you struggling to create Operational Excellence in your business? Look no further! In this week's episode of the Challngtunity podcast, Chris and Jordan share some of the secret ingredients to achieving this elusive goal in a Customer-Centric Business Model. From systems to data analysis, training to guidelines, they reveal the essential elements that can help turn your customers into brand promoters.But that's not all - the boys are joined by special guest Matt Rudolph, who brings his expertise in Business Modelling, automation, and systems to the conversation. Together, they explore the questions on everyone's mind...2023-03-221h 05Challengtunity PodcastEp 05: UI/UX vs Product Design: Demystifying the DifferencesEpisode 05March 8th, 2023UI/UX vs Product Design: Demystifying the DifferencesEpisode NotesIn this episode of our podcast, Chris and Jordan explore the often perplexing distinctions between UI Design, UX Design, and Product Design. They delve into why understanding these differences is crucial and what types of questions each designer would ask.Joining the conversation is special guest Mitch Compri, who has played a significant role in the history of Chris and Jordan's agency, ATRIUM. Mitch shares his unique perspective on the topic and expands on the discussion....2023-03-0854 minChallengtunity PodcastEp 04: Mastering the Art of Marketing: A Journey Through the Triumphs and TrialsWelcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered.Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team.So, if you're interested in learning more about the different phases of building a...2023-02-2245 minChallengtunity PodcastEp 03: The Essentials of Marketing & Sales Alignment!Episode Notes:Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy.February 8th, 2023The Essentials of Marketing & Sales Alignment!Episode: 03Key Topics:Why does Marketing & Sales Alignment matter?What is Marketing & Sales AlignmentThe Risks associated if you don’t implement it properlyIt all starts with the MarketerWhat does Ma...2023-02-0850 minChallengtunity PodcastEp 02: Is hiring a marketing unicorn possible?In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, provide insights on broken mindsets, and attempt to equip young Marketers just entering into the industry!January 25th,, 2023Is hiring a marketing unicorn possible?Episode: 02Key Topics:Practical, Not Trendy - Why the key to success in the future isn't sexy!It’s not ‘Mad Men’ anymore…Data and analytics drive long-term successWhat does this mean when starting a career in marketing?Engineering stability in a mar...2023-01-2535 minChallengtunity PodcastEp 01: How to recession-proof your marketing mix!Episode NotesIn today's episode, Chris Lawson and Jordan Woolf take on some of the Modern Marketer’s largest concerns. Trying to recession-proof your marketing mix requires more than just solid content and the ability to pivot… Listen to hear real-life takes on Vanity Metric chasing, Social lead generation concepts, and learn what mindset you should have as a Marketing Professional.January 11, 2023Recession How to recession-proof your marketing mix!Episode: 01Key Topics:Vanity Metrics and how to measure them (Improving the discipline)What is a Vanity Metr...2023-01-1152 min
Challengtunity PodcastThe Pilot: What is a Challengtunity?In today's episode, we dive deep into the minds of Marketing Agency Owners Chris Lawson and Jordan Woolf to understand the answers behind big questions surrounding the 'Challengtunity' Podcast. Being the Pilot episode, Chris and Jordan take the time to let you in on why they have been asked for so long to start a podcast and what value it can bring to Marketing Professionals and Business Leaders alike.January 11, 2023What is a 'Challengtunity'?Pilot - 0Key Topics:- Who are we?- Who is Jordan Woolf?- Who is...2023-01-0728 min