Shows
Gradcast#25 - Year In Review: 2023 EditionHappy holidays! Join us in this special Year in Review episode as we wrap up Season 2 with our host, Callum Irving. As 2023 draws to a close, we reflect on a year brimming with insightful podcast episodes and social media content, all designed to support and inspire graduates and junior staff in the Australian Public Service (APS).This special episode is a collection of the year's highlights, showcasing engaging stories, key insights, and practical advice from throughout the year. During Season 2, Callum has interviewed current and former APS graduates, staff from various regions within and outside Canberra...
2023-12-2129 min
Gradcast#24 - Future of the APS: APS Academy and Graduate DevelopmentWhat is the mission of APS Academy and what does it offer for APS grads? What should APS grads know about the APS Craft? What is the Australian Government Graduate Development Program?On the 10th of October 2023, Gradcast hosted its first live podcast event, where we invited current and aspiring Australian Public Service graduates and junior staff to experience the recording firsthand and participate in a live Q&A session. The live podcast featured a special guest, Kristin Boag, Director of Leadership and Graduate Development, APS Academy, APS Commission.This is part 2 of...
2023-10-3122 min
Gradcast#23 - Future of the APS: Skills, APS Reform and A.I.What qualities are employers in the APS seeking in graduates and junior staff? What skills can we expect to be in high demand in the next 5 years? What is the APS reform agenda? How might artificial intelligence (A.I.) impact the way we work in the APS?On the 10th of October 2023, Gradcast hosted its first live podcast event, where we invited current and aspiring Australian Public Service graduates and junior staff to experience the recording firsthand and participate in a live Q&A session. The live podcast featured a special guest, Kristin Boag, Director of...
2023-10-2520 min
Gradcast#22 - Neurodiversity in the APS WorkforceAre you curious about what neurodiversity means and why it's becoming a significant topic in workplaces? Do you want to know how the Australian Public Service (APS) is creating an inclusive environment for people with neurodivergent conditions like autism, ADHD, and dyslexia?In this episode, we are joined by Robin Edmonds, the Assistant Director of the Media Reform Branch at the Department of Infrastructure and Co-founder of the Public Sector Neurodiversity Community of Practice, and David Smith, an Autism and Neurodiversity employment specialist and advocate who runs 'Employ for Ability.'Listen as...
2023-09-1435 min
Gradcast#21 - Landing a Job: APS Graduate Interviews 101 (Encore)From application to interview, the APS graduate program selection process is extensive, and it can be quite overwhelming. What should you say during the interview? How can you prepare? And, most crucially, how do you stand out?In today's episode, we're taking a step back in time. We're revisiting a memorable segment from last year that provided our listeners with valuable tips on how to excel in job interviews, with a special focus on those designed for APS graduate programs.During our first segment, we'll hear Season 1 co-host Krishna Shukla's discussion with Lisa...
2023-08-1422 min
Gradcast#20 - Understanding fraud and risk as an APS gradUnderstanding risk and fraud is a critical part of working as a graduate in agencies that handle customers’ private information. Fraudsters can employ scams targeting both customers and agency personnel through various tactics such as cunning emails to deceptive phone calls and text messages.In this episode of Gradcast, hosted by former Commonwealth Superannuation Corporation (CSC) graduate Callum Irving, Myo Myat Htin Aung, a current graduate at the CSC shares insights from his rotation in the CSC Risk team, shedding light on the critical role risk and fraud awareness play in agencies handling customers’ private information.
2023-07-0420 min
Gradcast#19 - APS beyond Canberra: The regional experienceAlthough Canberra serves as the vibrant heart of the Australian public service (APS), a number of government agencies are based in regions beyond this central hub.In this episode, we delve into the unique experiences of those working within the APS in these regional areas. Join us as we engage with three guests from the Australian Pesticides and Veterinary Medicines Authority (APVMA), based in Armidale, NSW. They will shed light on their journey through the APVMA's graduate program, and their subsequent roles within the agency.In our first segment, you will hear insights...
2023-06-0530 min
Gradcast#18 - Securing a dream job in the APSDo you have a dream job in the Australian public service (APS)?In this episode, you will hear from two APS graduates, Louisa Russell and Zoë Kaser, who have both landed their dream jobs in different departments. Louisa is a graduate at the Department of the Prime Minister and Cabinet, and Zoë is a graduate at the Department of Infrastructure, Transport, Regional Development, Communications, and the Arts.Listen in as Louisa and Zoë discuss their childhood dreams and how their passion for a career in the public sector was born. They also offer ins...
2023-05-1027 min
Gradcast#17 - Special Edition: Interview with bri_jean198In this special edition of Gradcast, our host Callum Irving interviews one of Canberra’s favourite internet personalities ‘bri_jean198’ aka Brianna Williams.Bri used to work as a recruitment admin in the Department of Infrastructure and Regional Development before she became a TikTok sensation with over 22K followers creating entertaining videos about Canberra and working in the APS. She is currently a real estate agent for LJ Hooker, where her job is to sell property in Canberra.Their conversation covers a range of topics such as:How Bri became a TikTok sensat...
2023-04-0334 min
Gradcast#16 - Starting life as an APS gradThe 2023 cohort of graduates in the Australian Public Service has now started their first rotation.In this episode, we hear stories about what happens after you accept your graduate program offer and the start of your journey as an APS graduate. Our guest for this episode is Tom Dobrochodow, who is Callum's fellow Commonwealth Superannuation Corporation (CSC) alumni and work bestie. Both Tom and Callum have experienced starting an APS graduate program firsthand when they began theirs at CSC at the start of 2022.Tom’s start to the grad program was full of su...
2023-03-0621 min
Gradcast#15 - Season 2 is here!Are you starting your APS Graduate program this year, or have you just completed it?Gradcast is the perfect resource for you to make the most out of your experience. Our podcast features tips, advice and real-life stories to help you navigate the APS Graduate Program and beyond.As part of the grad experience, the year after your grad program is just as important. Host Callum Irving, who has just completed his own grad year, will share his experiences, and provide relatable insights for those who have recently completed their program.
2023-02-0618 min
Run AshoreAt The Finishing LineIn this final episode of the season, we reflect on the success of the Bravery Trust Fundraiser, Bravery Trek, and just how important the Bravery Trek is to the cause of supporting our veterans.Take part in the celebrations by toasting to such an important cause with CEO Belinda Wilson, Murray Bruce, and host, David Pembroke.We at contentgroup would like to extend a big thank you to everyone who participated in the Trek and donated to the Bravery Trust. We would also like to thank all those who took a...
2022-11-1023 min
Run AshoreAt the Starting LineWelcome to the first episode of Run Ashore, a podcast for the Bravery Trek fundraiser for Bravery Trust in partnership with contentgroup.Bravery Trek celebrates the service of Australian veterans, specifically those who serve and have served during modern warfare – and raises vital funds to support veterans injured during service when they face hardship.The Trek provides funding for food vouchers, housing, motor vehicle and medical expenses when veterans who have been injured, or sustained illness during service, fall on hard times. 70% of veterans who receive support from Bravery Trust are aged 50 years or...
2022-10-0320 min
Work with Purpose: A podcast about the Australian Public SectorEP#56: Planning for UncertaintyCOVID-19 has accelerated the uptake of digital technology and brought about a greater awareness of wellbeing and productivity, particularly in times of crisis. It has forced a new way of working for teams, organisations and individuals. So, what are the lessons that we've learned from the past couple of years and what do we need to do to ensure that we can create and sustain high performing organisations throughout this time of change? What are the building blocks for improving performance and productivity and how do we manage and sustain not just our own performance, but the performance of...
2022-03-2848 min
Gradcast#00 - Gradcast is comingWelcome to Gradcast, a podcast by the APS graduates for the APS graduates. Are you looking to join the APS? or are you a current APS graduate? This podcast is tailored to you. Meet our hosts Callum Irving, Krishna Shukla and Kristi Cheng. Together they will take you through their journey as graduates while also interviewing guests from the APS workforce and beyond. From tips and tricks to start your career in the Australian Public Service (APS) to funny and relatable stories like ‘what should you NOT wear for Friday casuals?’.Pr...
2022-02-0301 min
GovComms: The Future of Government CommunicationEP#123 Fast Forward - with David PembrokeIn this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.The pair discuss how government departments should begin to think like a media company's and have a content strategy to improve internal communications. There is an opportunity for communicators to add value to organisations by becoming an enabler of cross-functional teams, according to David Pembroke.David and Andy also discusses the need for government to clearly communicate to its citizens in th...
2021-12-2127 min
GovComms: The Future of Government CommunicationEP#122 Best Bits - with David PembrokeWe bring some of our best episodes back to work in this special GovComms Podcast episode. Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, and more. Tune in as government communication professional Dr Neryl East provides insight into how you can ensure that the audience you need to reach understands your story.Professor Michael Cardew-Hall at ANU states that the key to crisis communication is to get me...
2021-12-2126 min
GovComms: The Future of Government CommunicationEP#120 Why Communication is like making a Martini - with Phillip JonesEffective communication is like creating the perfect Martini or mocktail according to Phillip Jones. The Director of Marketing, Fundraising and Communications for St Vincent de Paul for Canberra/Goulburn shares his wealth of consulting experience, which includes being the “Martini Whisperer”, with the GovComms podcast. GovComms host, CEO and Founder of contentgroup, David Pembroke, has a fun and insightful conversation with Phillip about getting back into the swing of things following two rather isolating years. The pair discuss how much time should be invested into promoting meaningful and constructive relationships. Phillip is a...
2021-12-1434 min
GovComms: The Future of Government CommunicationEP#119 Part two: Protecting Reputation - With Roger ChristieThis GovComms podcast episode welcomes back Roger Christie, the Founder of Propel Group. Following on from part one, CEO and Founder of contentgroup David Pembroke discusses all things P-L-A-N Framework (Profile, Listening, Action and Network) with Roger. The pair deep dive into how the P-L-A-N framework can/should be implemented and what leaders can gain from Propel Groups recent White paper investigation. The episode also explores the importance of purposeful brand building. In Rogers words, " Through building a purposeful digital brand, leaders give themselves the greatest opportunity to protect their own reputation... to build trust and rapport with stakeholders." Roger st...
2021-12-0837 min
GovComms: The Future of Government CommunicationEP#118 Part one: The importance of social media insights - With Roger ChristieWant to learn how you can use social media effectively as a government communicator? This week’s podcast features Founder of Propel Group, Roger Christie. Growing up in the world of Public Relations, Roger now focuses on everything social media. This podcast in particular investigates the role of social media and its influence on government communications. Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not tyring to sell social media, but rat...
2021-11-2345 min
GovComms: The Future of Government CommunicationEP#116 All things evidence-based policy making – With Adam RowlandWant to learn how you can use data to identify, plan, and manage risks? This episode of the GovComms Podcast features conversation between contentgroup CEO and founder David Pembroke and Adam Rowland from the commonwealth department of health. Over his career Adam has spent around 15 years in the private sector, working in evidence-based consulting. This has included roles in large consulting firms like Kantar Public and Ipsos, as well as some time spent in running his own company, Better Intelligence. The pair begin by discussing evidence-based policy making, delving into how this area...
2021-10-2641 min
GovComms: The Future of Government CommunicationEP#115 Embracing the suck - With Zoë RouthFor today’s release of the GovComms Podcast contentgroup’s CEO and Founder, David Pembroke, speaks with Zoë Routh, author of the 2020 Australian Business book of the year - People Stuff, about all things leadership. Zoë Routh is the Owner and Director of Inner Compass Australia Pty Ltd. With over 30 years’ experience showing teams struggling with office politics and silos how to work better together, Zoë is a leadership expert in people management. Zoë discusses her introduction to team building and leadership. The pair then move on to talk about the importance of embracing challenges and good t...
2021-10-1239 min
GovComms: The Future of Government CommunicationEP#114 It is not just a Gantt chart – With Mike KleinWith our first ever GovComms Podcast guest from Iceland, contentgroup CEO David Pembroke speaks to Mike Klein, an internal and social communication consultant with an interest in developing the field of communication leadership through his #WeLeadComms initiative. Based in Iceland, Mike has worked in a broad range of editorial, communication planning and research roles. Having completed his MBA at London Business school, Mike has authored "From Lincoln to LinkedIn, the 55 Minute Guide to Social Communication," a manual for mobilizing peer-to-peer communication in communities and organisations. He also owns "Changing the Terms", which has been recognized as one...
2021-09-2240 min
GovComms: The Future of Government CommunicationEP#112: Trust in Communications and Journalism – with Brigid GlanvilleOn this episode of the GovComms Podcast, contentgroup founder and CEO, David Pembroke, speaks to Brigid Glanville, Deputy chief of staff at NSW Government for the office of Hon Bronnie Taylor. Skilled in Crisis communications and Government relations, and close to over 20 years of experience within the communications industry, Brigid, prior to working in government worked for the ABC reporting on government, business and politics In this conversation, David and Brigid discuss her shift from reporting on politics to now working in government. Brigid talks about how although she loved her role at ABC, she...
2021-08-2331 min
GovComms: The Future of Government CommunicationEP#111: The Art of Caring within Communications – with Laurian HubbardOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Laurian Hubbard, a CIPR Fellow and award-winning Chartered PR Practitioner. Based in Wales, Laurian is currently the Head of Engagement for Welsh Parliament, having previously held senior positions in 10 Downing Street and Cabinet Office. She is also the Founder and Co-President of Women in PR Cymru as well as, an International Board member of Global Women in PR, and a Chartered Assessor for the Chartered Institute of Public Relations. In this conversation, David and Laurian discuss the difference between parliament and government. W...
2021-08-0442 min
GovComms: The Future of Government CommunicationEP#110: Communications through the lens of the Leaders reports – with Sean LarkinsOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Sean Larkins, the Global Director of Capability at WPP Government and Public Sector Practice. Located in London, Sean has led projects in Europe, the Middle East, and across Australasia where he has helped improve communications functions and strategies. In this conversation, David and Sean discuss the big changes and challenges that WPP has experienced as a result of the pandemic. The pair also discuss the leaders report released in 2017 that identified a number of structural difficulties within communication as well as a...
2021-07-2135 min
GovComms: The Future of Government CommunicationEP#109: Communities role in Government Communications – with Kent WyattOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Communications Manager for the city of Tigard and one of the founders of ELGL, Kent Wyatt . Located in Portland Oregon, Kent Wyatt has been working in local governments for over 18 years with positions ranging from management analyst, legislative analyst and now, communications. In this conversation David and Kent discuss the importance of local governments and how their immediate impact is detrimental to the well-being of the community. The pair discuss the belief that individuals have a larger suspicion of governments in the...
2021-07-0637 min
GovComms: The Future of Government CommunicationEP#108: Let’s Talk Crisis Communications – with Tess SalmonOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manager of External Affairs and Communication at Western Sydney Airport. Before this she had roles as the Director of Media and Communication to Deputy Prime Minister Michael McCormack and Media Manager for the NSW Police Force. In this conversation David and Tess discuss best practice communications during a crisis. Telling the story of how she responded on the spot to the Martin Place siege, where she was...
2021-05-1731 min
GovComms: The Future of Government CommunicationEP#107: How to explain communications – with Merrin FabreOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the corporate communications team at the Victorian department of Families, Fairness and Housing. When not doing this, she is working with the IABC Victoria where she is currently their president. In this conversation David and Merrin discuss alignment and what you can do as a communicator to help others within an organisation get on ‘the same page’. What skills do you need in order to do this? How do y...
2021-05-0339 min
Marketing Builder PodcastHow To Build Trust With Your Audience - David Pembroke - contentgroup - Ep 41This episode's question comes from Phillip Jones, from Two Degrees Group, who asks, “In a world with no, or little trust, in brands (we see through you) ... how do you market?” This episode is the fifth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice. In this episode, David Pembroke, Founder and CEO of contentgroup, an agency who have long been experts in content marketing, joins us to answer Phillip's question. You can...
2021-04-2019 min
GovComms: The Future of Government CommunicationEP#106: The Essential Tool: Social Media – with Francesco Di CostanzoOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us from Florence, Italy, Francesco is an expert in government communications, having over 16 years’ experience in the sector, as well as authoring many books discussing ‘new communication’ within the Italian government. In this conversation Francesco discusses how government communicators in Italy have adapted and changed their roles to help quickly and effectively communicate emergency information during the COVID-19 pandemic. Francesco discusses the tools that these commun...
2021-04-1929 min
GovComms: The Future of Government CommunicationEP#105: Mastering Social Marketing– with Sharyn Rundle-ThieleOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. In this conversation Sharyn discusses the true meaning of marketing and explains to us why it is one of the most misunderstood terms in the corporate world, and how we as communications professionals can learn to explain marketing to...
2021-04-1247 min
GovComms: The Future of Government CommunicationEP#104: Agile Delivery – with Sonia IrwinOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over 25 years and is currently working with the Department of Agriculture, Water and Resources as well as directing her very own practice, Redgrass Communications. In this conversation Sonia discusses the role that Agile Delivery plays in Communications and explains to David how it is different from strategic communications. She explains that being ‘Agile’ is all about keeping a flexible mindset and rebranding yourself or your organisation.
2021-04-0645 min
GovComms: The Future of Government CommunicationEP#103: Communicate from the COCKPIT – with Chris HuetOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a Communications Coach for Understood Consulting Services and a Speaker Coach for TEDxCanberra. As well as this, Chris has also led a fighter jet squadron and performed his very own poetry on stages across the globe. Taking all his skills and experiences into account, in this podcast Chris speaks to David about how people should communicate from ‘the COCKPIT’, a terminology her gained...
2021-03-2244 min
GovComms: The Future of Government CommunicationEP#102: Communicating with Action – with Barbara TverskyOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Columbia Teachers College as well as a Professor Emerita of Psychology at Stanford University. She has conducted extensive research into the areas of memory, language, spatial thinking, event cognition, extended mind, diagrammatic reasoning, design, gesture and creativity. In this podcast, Barbara shares with us what she has learnt about the brain and how her research on gesture and movement can benefit communicators when trying to get...
2021-03-1037 min
GovComms: The Future of Government CommunicationEP#101: The rise of Generation Z – with Anya DuaOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to have ever joined us on the podcast. At just 15 Anya has appeared in The New York Times and Forbes, sharing her views on an array of political and social issues that the world faces. She is determined to change how the media views her generation and works hard to educate, inspire and empower her peers. In this podcast, Anya discusses...
2021-02-2835 min
GovComms: The Future of Government CommunicationEP#100: Communicators in Leadership – with Kerri HartlandOn this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Principal Advisor to Proximity, Kerri Hartland. Before joining Proximity, Kerri was the Secretary of the Department of Employment, Skills, Small and Family Business. Throughout her thirty-year APS career, Kerri was also the Deputy Director General of the Australian Security Intelligence Organisation (ASIO). In this podcast, Kerri discusses her new role in government consulting at Proximity. She gives her thoughts on the evolving role of consultants in the public sector. Kerri explains how her background and skills as a journalist...
2021-02-2136 minGovComms: The Future of Government CommunicationEP#99: The Power of Listening – with Oscar TrimboliOn this special episode of GovComms, contentgroup CEO David Pembroke speaks to listening expert Oscar Trimboli. Oscar Trimboli is the host of the award-winning podcast Deep Listening and is also the Author of Deep Listening: Impact Beyond Words. He is considered one of Australia’s foremost experts on the topic of interpersonal listening. He is also a consultant to organisations such as Google, Qantas, News Corp, PayPal and TripAdvisor. As a consultant, Oscar helps executive teams perfect their listening skills to the benefit of their customers and employees. In this episode, Oscar discusses th...
2021-02-1430 min
GovComms: The Future of Government CommunicationEP#98: Thinking like a System – with Howard Parry-HusbandsOn this episode of GovComms, contentgroup CEO David Pembroke speaks to Howard Parry-Husbands about how systems thinking can be used to solve complex problems. Howard is the CEO of Pollinate, one of Australia’s consulting and market research leaders in the world of branding, innovation and communications. In his spare time, he is studying a Masters in Systems Thinking and Forestry at the Australian National University. Howard and David discuss the definition of systems thinking, which Howard believes is: the recognition that everything is related to everything else. This means that a solution to one pr...
2021-02-0835 min
GovComms: The Future of Government CommunicationEP#97: Communicating Cyber Security – with Shey DimonOn this episode of GovComms, contentgroup CEO David Pembroke speaks to Shey Dimon about the role that government communicators need to play in communicating cyber security messages. Shey is the Marketing and Communications Manager at Penten, an Australian cyber technology company based in Canberra. Shey has over a decade’s worth of experience working in communications in and around government. In the past she worked for the Head of Australian Defence in Washington DC, as well as the Marketing and Communication Manager at BMT. Shey and David discuss the best resources that communicators can use to...
2021-02-0121 min
GovComms: The Future of Government CommunicationEP#96: The Road to Alignment – with Zora Artis and Wayne AsplandOn this episode of GovComms, contentgroup CEO David Pembroke speaks to Zora Artis and Wayne Aspland about their recently-released research that is now available on the GovComms Institute. Zora Artis is the CEO of Artis Advisory and an alignment strategist with almost three decades of experience working with government, private, and non-profit sectors. Wayne Aspland is the Principal at The Content Factory. He has more than fifteen years of experience in corporate, leadership and internal communications. In this podcast, Zora and Wayne discuss their recent study: The Road to Alignment. The pair firstly discuss the...
2021-01-2435 min
GovComms: The Future of Government CommunicationEP#95: Building and Sustaining High Performing Teams (The Dallas Mavericks) – with Donnie NelsonIn this special episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Donnie Nelson, the General Manager of the Dallas Mavericks basketball team which competes in the NBA. This podcast is a recording of a session from the 2020 GovComms Festival. To see even more content from the GovComms Festival, please visit the GovComms Institute website. Over the coming months, we will be uploading all of the content from the Festival to the website, so stay tuned! In this episode of the podcast, David and Donnie discuss the secrets to bringing a team together...
2021-01-1729 min
GovComms: The Future of Government CommunicationEP#94: Building and Sustaining High Performing Teams (England Rugby) – with Eddie JonesIn this special episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Eddie Jones, the Head Coach of the English Rugby Union team This podcast is a recording of a session from the 2020 GovComms Festival. To see even more content from the GovComms Festival, please visit the GovComms Institute website. Over the coming months, we will be uploading all of the content from the Festival to the website, so stay tuned! In this episode of the podcast, David and Eddie discuss team Eddie’s success in building and sustaining high performing teams in th...
2021-01-1032 min
GovComms: The Future of Government CommunicationEP#93: Technology, Listening and Communications – with Jim MacnamaraOn this episode of GovComms, contentgroup CEO David Pembroke speaks to Distinguished Professor at the University of Technology Sydney, Jim Macnamara. The two discuss the use of technology in the communications profession, as well as the importance of listening and two-way communication. Jim is an internationally recognized academic known for his pioneering research into measurement and evaluation of public communication. He is also considered one of the world’s leading experts on organizational listening. Jim recently presented at this year’s GovComms Festival on that very topic. Jim and David delve into the intersection between tech...
2021-01-0350 min
GovComms: The Future of Government CommunicationEP#92: Telling Untold Stories at Sydney Trains – with Vanessa GrimmOn this episode of GovComms, contentgroup CEO David Pembroke speaks to the Associate Director of Media and Government Relations at Sydney Trains, Vanessa Grimm. The two discuss Sydney Trains’ approach toward handing COVID-19, as well as an exciting new venture from Sydney Trains. Before her career in communications, Vanessa had decades of experience working in the highest levels of the news media. She spent thirteen years as a journalist working in the news teams at Sky News, Nine News Sydney, and the ABC. She was also the inaugural Executive Producer for Sky News’ flagship political program Agenda.
2020-12-2845 minGovComms: The Future of Government CommunicationEP#91: How to Talk about Vaccines – with Merryn McKinnonOn this episode of GovComms, contentgroup CEO David Pembroke speaks to Merryn McKinnon, a Senior Lecturer and Researcher at the Centre for the Public Awareness of Science at the ANU. Merryn is one of Australia’s experts on helping scientists and policy makers communicate science issues with clarity and impact. She regularly appears on ABC Radio to discuss scientific issues, and she recently hosted the Science Communication Panel at the 2020 GovComms Festival. In 2017, Merryn published an academic paper about the history of vaccination campaigns and how government have executed vaccination campaigns in the past. With th...
2020-12-2041 min
GovComms: The Future of Government CommunicationEP#90: Diving into the Pacific – with Jordie KilbyOn this episode of GovComms, contentgroup CEO David Pembroke and Jordie Kilby discuss the Pacific Region – a dynamic and diverse region that includes countries like Australia, New Zealand, Fiji, Somoa, Tonga and Papua New Guinea. Jordie is a communications consultant based in Fiji, but working across the entire Pacific region. Jordie began his career at the Australian Broadcasting Corporation working first in Local Radio in Canberra before a stint as a presenter and senior producer for Triple J. More recently, Jordie was a Communications Team Leader at the Pacific Islands Forum Secretariat in Fiji. Jordie di...
2020-12-1339 min
GovComms: The Future of Government CommunicationEP#89: A Podcast about Podcasts – with Kellie RiordanOn this episode of GovComms, contentgroup CEO David Pembroke and Kellie Riordan looks at podcasts from an entirely new lens. Tune in to listen to a podcast … about podcasts. With the help of Australia’s leading podcast expert, we explore the history of podcasts, as well as their future. Kellie is Australia’s leading podcast strategist, and the creative lead behind many of Australia's biggest podcasts including Conversations, Ladies We Need To Talk, and Unravel True Crime. She was also the founding Commissioning Editor of ABC Audio Studios. Kellie recently founded her own independent audio and po...
2020-12-0743 min
GovComms: The Future of Government CommunicationEP#88: Behavioural Science: A Communicator's Best Friend - with Amy ArberyOn this episode on GovComms, Amy Arbery shows us the significance of behavioural science and psychology in the policy cycle. With the enormous behavioural changes that have occurred in the COVID-19 period, Amy explains how large an influence this area can have. contentgroup CEO, David Pembroke, sits down in the studio and learns what a behavioural science team has to offer. Amy has a wealth of experience in the public sector providing expert advice and analysis in understanding, designing, and implementing behavioural change interventions. She currently is the Director of the Behavioural Analysis Team at the Australian...
2020-11-3032 min
GovComms: The Future of Government CommunicationEP#87: Scientific Communications in the Age of COVID-19 - with Rebecca RichterIn this episode of GovComms, we revisit a conversation from a few weeks ago with Rebecca Richter, the Head of the Strategic Communications and Stakeholder Engagement Unit at the Australian Institute of Health and Welfare. Contentgroup CEO David Pembroke and Rebecca explore best practice when it comes to communicating dense and technical information. They also go on to discuss how best to add value as a communications team in a larger organization. Rebecca has a wealth of experience operating as a communications executive across both the public and private sectors. In addition to her current...
2020-11-2234 minGovComms: The Future of Government CommunicationEP#86: The Business of People - with Georgia WrightOn this week of GovComms, contentgroup CEO David Pembroke speaks with Georgia Wright, the Director of Attention+Influence, a PR agency which is part of the CHE Proximity. In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. In this time of rapid change, Georgia reveals her secrets to maintaining and achieving long-term success. Georgia has a wealth of Communications experience working with the biggest brands and organizations in sectors including Consumer Goods, Tech, Travel & Tourism, Luxury & Beauty and Consumer...
2020-11-1527 min
GovComms: The Future of Government CommunicationEP#85: Brain Training for Success- With Professor Selena BartlettThis week on GovComms, we speak with Professor Selena Bartlett who is a Research Capacity Building Professor in the School of Clinical Sciences, Faculty of Health at the Queensland University of Technology. Contentgroup CEO David Pembroke learns everything you need to know about the brain and how to train the brain from Professor Bartlett. In addition to her aforementioned role, Professor Bartlett is a Group Leader in Translational Neuroscience and has been awarded the Lawrie Austin Award for her contributions to Neuroscience by the Australian Neuroscience Society in 2019. Professor Bartlett is also the...
2020-11-0942 min
GovComms: The Future of Government CommunicationEP#84: Change as the New Norm - with Michelle ChantIn this episode of Govcomms, we interview Michelle Chant who is the Managing Director of the Change Collective, a consultancy group that deliver business transformation and service delivery within government and private organisations. Contentgroup CEO David Pembroke and Michelle discuss the nature of change and how it is fast becoming the new norm. Michelle is highly experienced in the field having worked as an Organisational Change Manager with Services Australia, the Department of Veterans’ Affairs, the Department of Home Affairs and the Department of Immigration and Border Protection. In these positions, Michelle was influential in im...
2020-11-0228 min
GovComms: The Future of Government CommunicationEP#83: Government Content in Developing Media Markets - with Professor Sora ParkThis week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra. Professor Sora Park chats with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. Sora was the former Director of the News & Media Research Centre at the University of Canberra and the Chair of Media Industry Studies Interest Group, International Communication Association (ICA). She is currently the President of Australian and New Z...
2020-10-2633 min
GovComms: The Future of Government CommunicationEP#82: Story Telling and Innovation in Higher Education- with Professor Michael Cardew-HallToday, we chat with Professor Michael Cardew-Hall, the current Pro Vice-Chancellor of Innovation at the Australian National University. Here, he leads strategic initiatives to build growth in research and education outcomes through partnerships with industry, government and not-for-profit organisations. Contentgroup CEO David Pembroke and Professor Cardew-Hall sit down and discuss the difficulties that the ANU has undergone during this pandemic and how they keep pushing through. Michael is also a Chartered Engineer and a fellow of the Institution of Mechanical Engineers. He has previously held the position as CEO of ANU Connect Ventures, a pre-seed...
2020-10-1932 min
GovComms: The Future of Government CommunicationEP #81: Evolving Your Media Practices - With Mitch JoelThis week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content. At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in over 20 countries with 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixels of Separation, which has run for over 500 consecutive weeks. Discussed in this episode: How businesses and marketers can capitalize on the interconnections of modern society...
2020-10-1233 min
GovComms: The Future of Government CommunicationEP#80 – The path to efficacy: record keeping – with Jen SnyderOur guest today has a mission to use her communications expertise to help bring state, county, and city government agencies together, learn from one another and expedite positive change. Today on GovComms, contentgroup CEO, David Pembroke, is joined by chief evangelist at GovQA, Jen Snyder to discuss how trends in business and consumer worlds can apply to the government space. GovQA is the leader in enterprise workflow automation for government requests, mainly focused on Public Records (FOIA). Jen is interested in meaningful conversations that look both at the big picture, as well as dig...
2020-10-0525 minGovComms: The Future of Government CommunicationEP#79: The citizen focus, with Martin SchipanyThis week on GovComms, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany. They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens. Discussed in this episode: How do you get the attention of the political media officers Why all government departments need to discover their cit...
2020-09-2830 min
GovComms: The Future of Government CommunicationEP#78: Moving fast in the media landscape - with Ian CzenzOur guest today understands the media landscape like the back of his hand. Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years. With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content. His goal is to create good content that entertains, and important delivers results for his clients. From starting his career as a media buyer at J. Walter Thom...
2020-09-2137 min
GovComms: The Future of Government CommunicationEP#77: Getting communications right – with Trish JohnstonToday on GovComms, we dip into the archives, when in 2016, contentgroup CEO David Pembroke was joined by a very special guest, Trish Johnston, who was then the Assistant Secretary of Communications at the Department of Prime Minister and Cabinet in Canberra, Australia. Trish has been in the communications game for over two decades. She's worked on some of the government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health. Her experience spans large scale advertising campaigns, strategic communications, public relations, media, is...
2020-09-1434 minGovComms: The Future of Government CommunicationEP#76: Leading crucial conversations – with Kylie WalkerOn this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice. Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science, technology and health sectors. Kylie teaches us how to build communications plans into the workforce from day one. Her se...
2020-09-0740 min
GovComms: The Future of Government CommunicationEP#75: The secret to a strong team – with Andrew BabingtonInternal communications are often left behind in workplaces. This week on GovComms, contentgroup CEO, David Pembroke, sat down with a local internal communications expert. Our guest this week is the Team Leader for Change and Communications at ACT Policing, Andrew Babington. They discuss the new $34m Police Services model, which sees ACT Policing taking a system-wide approach to crime prevention, disruption and response. Andrew talks us through how he is rolling out this program on the inside - helping police stay informed and stay connected. Andrew has over 10 years’ experience in journalism and go...
2020-08-3134 min
GovComms: The Future of Government CommunicationEP#74: Creating a digital experience – with Amanda DennettIn Australia, government is harnessing digital platforms to create engaging and informative content. Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management. We investigate what Amanda found when she researched the way Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications. Discussed in this episode: How to measure a social media...
2020-08-2434 min
GovComms: The Future of Government CommunicationEP#73 – Embracing complexity – with Dan FormosaToday on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication. Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user. contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all types of work. Dan explains why communicators need to start thinking like de...
2020-08-1740 min
GovComms: The Future of Government CommunicationEP#72: The agenda of change – with Lucy Cameron What are our possible futures? How can government plan for increased digital technology? Is government leading the way for change? On this episode of GovComms, contentgroup CEO, David Pembroke, joined Dr Lucy Cameron to discuss digital transformation and future communications possibilities. Lucy is a leading proponent of foresight, digital transformation, and innovation in the Asia Pacific region. As a previous Queensland Government Smithsonian Fellow, she has a special interest in policy leading to innovation hot-spots. Prior to working at CSIRO's Data61 Lucy worked for 10 years in digital economy and productivity policy...
2020-08-1034 minGovComms: The Future of Government CommunicationEP#70: Creating a long-term relationship with COVID-19 - with Garrett Tyler ParkerHow is COVID changing the way we operate? Some researchers are pivoting their focus, and looking at how people are coping with lockdown. With a background in psychology, our guest this week is researching the wellbeing of Australians during COVID and how government needs to adapt communications strategy in this time. In this episode of GovComms, contentgroup CEO, David Pembroke, is joined by Garrett Tyler-Parker in #studio19, to discuss research during a health crisis. As a second wave hits, Garrett stresses the importance of creating communications strategy that is engaged with the world, and reflects...
2020-07-2733 min
GovComms: The Future of Government CommunicationEP#69: Leaving your ego at the door - with Rose CameronFrom Glasgow to Pennsylvania State, Rose Cameron is a well-travelled communicator who brings curiosity, perspective, and resilience to her communications strategies. She has created success in her career by using her ingenuity. Like many Scots, Rose is driven by questioning the norm; why is it that way? Is it really needed anymore? And what do we need next? Rose’s interest in cultural anthropology has led her to a long career in delivering communications strategies that transfer value to individuals. In this episode from the 2015 archives, contentgroup CEO David Pemb...
2020-07-2041 min
GovComms: The Future of Government CommunicationEP#68: The communicators toolkit – with Deb GandertonIn this week’s episode of GovComms we go back to 2015 when contentgroup CEO, David Pembroke sat down with Executive Manager, Communications & Engagement for the City of Boroondara, Deb Ganderton. Deb is the Executive Manager Communications and Engagement for one of Australia’s most innovative local council areas, the City of Boroondara in Melbourne. Her work at the City of Boroondara has seen the creation of a matrix style department successfully blending traditional communications and customer service roles with community and employee engagement and research. She has led projects achieving national and international recognition for strategy and eval...
2020-07-1339 min
GovComms: The Future of Government CommunicationEP#67: Get the lawyers involved early, with Shaun CreightonContent communication can come with a minefield of legal issues. How do you identify legal issues? Who owns the content you are distributing? What happens when there is an intellectual property claim? This week go back to 2015 when contentgroup CEO, David Pembroke, sat down with leading commercial lawyer, Shaun Creighton, to discuss the copyright implications of creating and curating content. Shaun Creighton has specialist expertise in the identification, protection, and commercialisation of intellectual property rights. He has expertise and experience negotiating technology, broadcasting and commercial agreements. Previously, he has provided in-house Legal Counsel for the...
2020-07-0635 min
GovComms: The Future of Government CommunicationEP#66: Fostering care and compassion within community, with Lucy IbrahimCommunications is about going with your gut. Our guest today, uses core values to create marketing campaigns that she knows will stand out. She understands when to use speed and when to be strategic and insight led. In this episode of GovComms, City Marketing Coordinator at the city of Ballarat, Lucy Ibrahim, joins contentgroup CEO, David Pembroke, to discuss the importance of delivering communications plans that connect with community members. Working in a city that shows genuine care and compassion for their community in the toughest of circumstances, Lucy talks about how to take those...
2020-06-2933 min
GovComms: The Future of Government CommunicationEP#65: Government communications matters – removing barriers to equip citizens with information We are coming into the golden age of communications. Perhaps the most important thing a government can do, is communicate effectively with their citizens. Communicators are the people in control. They make sure that information is available and importantly, accessible, to citizens. The technology has increased the visibility of communications system, but what are the challenges that come with these advances? What are the challenges facing government departments? Where does change comes from in the public sector? In this episode of GovComms, contentgroup Founder and CEO, David Pembroke, is joined by the Head of GovCom Group, Alun Probert. Before...
2020-06-2239 min
GovComms: The Future of Government CommunicationEP#64: How to be tech-savvy in 2020, with Michelle MelbourneIn this week’s episode of GovComms, contentgroup Founder and CEO, David Pembroke, sits down with business and technology innovator, Michelle Melbourne, to discuss how technology is impacting the communications. They talk using data to create a personalized experience for your audience, the importance of learning and where technology is headed. This episode is a must listen for leaders in any sector, with valuable insights into how to harness and use technology in a manageable and workable way. With 30 years’ experience in government technology, Michelle Melbourne, Co-Founder of Australian software maker Intell...
2020-06-1535 min
GovComms: The Future of Government CommunicationEp #63: Rebuilding a Website, with Inga Davis and Richa AroraFrom the Archives:This week on #GovComms, we are going back to a very special episode. In 2015, contentgroup Founder and CEO David Pembroke, met with guests Inga Davis and Richa Arora to discuss rebuilding the University of Canberra website. This episode takes us through the whole journey. They tells us how they met their objectives and managed to bring more than 15,000 pages of content under one umbrella.Inga Davis gave this interview on the eve of her last week at University of Canberra. Having spent the last 10 years working her way through the ranks at...
2020-06-0934 minGovComms: The Future of Government CommunicationEp #62: Transformation in Advertising, with Bob Hoffman The internet has changed the way we consume content, has it also impacted the way we advertise? In this week’s episode of GovComms contentgroup Founder and CEO, David Pembroke, sits down with industry leader, Bob Hoffman, to discuss how traditional advertising remains the primary income for internet platforms such as Facebook. Bob Hoffman is the author of five bestselling books about advertising. He is one of the world’s most sought-after speaker on (this topic/subject) advertising and marketing. Indeed, one of his books, ‘Bad Men: How Advertising Went From A Minor Annoyance To A Majo...
2020-06-0232 min
GovComms: The Future of Government CommunicationEP#52: Getting value from video, with Ben CurryWith more than 20 years’ experience in news and current affairs, Ben worked as a camera operator and video editor for several Australian TV networks including Seven, Sky News, and SBS. He covered national and international news based in the Parliamentary Press Gallery in Canberra, and later worked on the ABC “Stateline” program. Ben is also experienced in audio production and has composed music for various television current affairs programs. Prior to joining contentgroup as Senior Videographer, Ben worked in media production for the Commonwealth Public Service. As Senior Editor at the Department of Education, Employment and Wo...
2020-03-0234 min
GovComms: The Future of Government CommunicationEP#45: High impact storytelling, journalism and communications, with Michelle Dunne BreenMichelle graduated from Trinity College, University of Dublin, Ireland in 1991 with an honours degree in Sociology and German, before training as a journalist. She then worked for newspapers and magazines (both political and lifestyle) for more than 20 years, in Ireland, Britain and then Australia. Michelle’s most recent position as a journalist was at The Canberra Times, as editor of the Saturday edition’s news review and analysis section. Michelle later moved into academia, joining the Faculty of Arts & Design at the University of Canberra as a Teaching Fellow in Journalism & Communication in 2011. Here, she educated students on p...
2019-10-2831 min
GovComms: The Future of Government CommunicationEp #22: Inserting creativity into storytelling, with Josie KhngJosie Khng joined the contentgroup team in January 2018 as one of its strategists. Prior to her move to Australia, she was head of social media at global creative agency Bartle Bogle Hegarty in Singapore. She has a wealth of global brand experience and has led award-winning creative campaigns for IKEA. Now she focuses on developing creative strategies and content for her government and public sector clients. Discussed in this episode: The future of social media and how the entertainment in storytelling can guide government communication Ways to capture your audience’s time Wh...
2018-11-1227 min
GovComms: The Future of Government CommunicationEp #18: How Project Management can transform your communication strategy, with Geoff FisherThis week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework. Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government. This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder engagement. Most importantly, Geoff outlines not only the ‘why’ but also ‘how’, through the Framework, this is achievable. If you enjoyed toda...
2018-10-1646 min
GovComms: The Future of Government CommunicationEp #13: Knowing what your audience wants through effective measurement (MASTERCLASS)Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology. Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects. Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects. “W...
2018-09-1136 min
GovComms: The Future of Government CommunicationEp #10: One woman, managing half a million social media followers, with Jenna Bradwell from the University of SydneySupporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience. The secret of managing it all? Jenna Bradwell, the one woman social media team. This week on GovComms, Jenna Bradwell, their Social Media Specialist, takes you behind the scenes of the University of Sydney’s social media ‘team’ and shares with us how she alone manages their entire...
2018-08-2133 min
GovComms: The Future of Government CommunicationEp #09: Building capability in your communication teamThis week on GovComms we explore the biggest problems being faced in government communication, but more importantly, we provide answers to solve them. Through a research partnership at the Australia National University and the Department of Industry, Innovation and Science, contentgroup has been developing an evidence-based methodology to solve governments biggest communication challenges. Designed to increase capability internally, this special episode takes you behind the scenes of contentgroup and how we plan to change government communication. Discussed in this episode: The biggest challenges in government communication The purpose of effective communication in...
2018-08-1324 min
GovComms: The Future of Government CommunicationEp #05: Live from ComCAN 2018; solving problems in government communicationRecently David presented at ComCAN, an event by the Department of Finance that explores communication challenges faced in the public sector and ways they can be solved. Held quarterly, ComCAN is an opportunity for government communicators to network and work together to coordinate efforts in the communication space; this includes digital communication, social media and advancements in communication technology. In this episode of GovComms we’re excited to share with you David’s presentation, providing you with the tools and information to assist you in navigating government communications in the 21st century. For...
2018-07-1624 min
GovComms: The Future of Government CommunicationEp #04: How government communicators can successfully pitch to the mediaThis week we bring you a special episode of GovComms; a free masterclass on how-to pitch to the media. We provide you with the tools and know how to approach the media confidently. No stranger to this practice, David spent ten years pitching stories as a journalist and several more doing the same thing from the other side. In this masterclass he shares this perfected approach and how you can now successfully get your story and your message in front of the media. Be sure not to miss any future masterclasses and subscribe today.
2018-07-0931 min
GovComms: The Future of Government CommunicationEp #01 Innovations in the future of government communication and contentgroupOur rebranded GovComms podcast has launched and now's the time to share what's in store for you, the listener. In this episode your host, David Pembroke, tells the story of contentgroup. Our Story. From small beginnings, David shares how contentgroup took an idea and created a thriving government communication hub that serves municipal, state and federal governments, as well as governments worldwide. Discussed in this episode: How did we get here? From political journalism and a spark of an idea to a thriving communications agency. What differentiates us at contentgroup and how...
2018-06-1932 min
GovComms: The Future of Government CommunicationANNOUNCEMENT InTransition Rebrands to GovCommsOur InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. In this episode your host, David Pembroke, shares some exciting news about the growth of the InTransition podcast. We've had a makeover and it's not just cosmetic. You'll hear a little about why we rebranded and the exciting changes in store for future episodes. Previous episodes from InTransition are archived and still available for you to listen to. Be sure to subscribe to GovComms, so you catch all our new episodes. ...
2018-06-1205 min
GovComms: The Future of Government CommunicationInTransition #149: The future of government and public participation, with Kylie CochranePublic participation (P2) is a core principle of contemporary politics and policy and is used to involve people and communities in problem-solving and decision-making discussions. In order to understand the importance of P2, we talk with Kylie Cochrane this week on the role it plays in infrastructure projects, the future of P2 in the digital age and ways governments can do public participation effectively. Both an International Board Member for the International Association of Public Participation (IAP2) and the Global Lead for Communication and Stakeholder Engagement at Aurecon, Kylie is a bit of a rock...
2018-05-0736 min
GovComms: The Future of Government CommunicationInTransition #148: A government gone digital, with Dana BerchmanOriginally nicknamed the ‘Hay Capital of the World’, the City of Gilbert is now a leading example of what it means for a government to go digital. Wanting to engage their residents, they struck gold finding one crucial aspect of their demographic – the average age of Gilbert is 32. Why is that important? Well, because they’re young and digitally aware. Dana Berchman, Chief Digital Officer for the City of Gilbert, attributes this one factor to the success of Gilbert’s digital transition. Understanding where her audience was lead to using resources in a more efficient, measurable way and increa...
2018-04-3039 min
GovComms: The Future of Government Communication#83: Delivering stakeholder engagement, with Rachael SweeneyRachael Sweeney is the Director of Collective Position, a boutique communications agency that specialises in stakeholder engagement. Collective Position pride themselves on bringing clients closer together. With her extensive experience in the field, hear Rachael and David discuss the importance of stakeholder engagement and how you can build your own skills today. Collective Position has worked with local governments across Australia as well as Wine Victoria. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations, working on two major rail infrastructure projects in Victoria.
2018-04-2432 min
GovComms: The Future of Government CommunicationInTransition #147: Tourism Australia gets creative at Super Bowl LII, with Lisa RonsonLisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac. At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for the next tourism campaign. Aiming to target high-end consumers in the USA, Lisa takes us behind the scenes of getting the $36m project off the ground and what the future holds for Brian Dundee. ...
2018-04-1636 min
GovComms: The Future of Government Communication#105: Online citizen engagement for local government. with Martyn WallaceMartyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens. In this episode of InTransition, Martyn speaks with David about the challenges of coordinating change across multiple local government bodies and the importance of continuing to move forward digitally to engage and inform citizens. Noting the negatives we have seen when private companies have not embraced...
2018-04-0936 min
GovComms: The Future of Government CommunicationInTransition 146: Genevieve Bell and the future of AIThis week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a bar at Palo Alto in 1998. This man in question had contacts at Intel who were busy setting up a social science research lab at the time and Genevieve was introduced to the world of anthropology in the high-tech industry. While Genevieve initially turned down this offer, as she...
2018-03-261h 05
GovComms: The Future of Government CommunicationInTransition 89: How local governments can market themselves, with Shannah HayleyWhat do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif). Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise awareness for Plano, turning "it's a little...
2018-03-1936 min
GovComms: The Future of Government CommunicationInTransition 94: Understanding your audience with Virginia HausseggerInitially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they discuss: The Order of Australia Dramatic changes in the news media The post-truth world How narrowcasting can be bad for the consumer Everyone needs to be a...
2018-03-1234 min
GovComms: The Future of Government CommunicationInTransition 56: QLD Police on crisis management and social media, with James KliemtThis week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management. After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the Brisbane floods of 2011, it was a valuable asset to assuring the safety of many Australians.
2018-03-0532 minGovComms: The Future of Government CommunicationInTransition 142: One-on-one with Eddie Jones, England Rugby Union coachThis week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic plan...
2018-02-0559 minGovComms: The Future of Government CommunicationInTransition 96: building trust with internal communications, with Gillian FieldHappy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Gillian Field has considerable experience in the Australian federal government, managing corporate and internal communications at the Department of Agricultu...
2018-01-1532 minGovComms: The Future of Government CommunicationInTransition 110: connecting with niche communities through social media, with Elliot FrankHappy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Queensland government social media manager Elliott Franks lets us in on the inner workings of state government social media strategy. From the significant number of...
2018-01-0835 minGovComms: The Future of Government CommunicationInTransition 140: That’s a wrap! Our reflection on 2017, and what’s next in 2018Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018. With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population. Talking about the power of effective communication, we hear what happens when communication breaks down between government and people. For...
2017-12-1853 minGovComms: The Future of Government CommunicationInTransition 115: Dr Ying-Yi Chih gives an update on the contentgroup-ANU content communications research projectAbout eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As aprt of this, Dr Ying-Yi Chih and her team have engaged 20-plus governments from local, state, federal and multilateral levels, to test, validate and feedback on the contentgroup approach. David Pembroke speaks to Dr Ying-Yi...
2017-06-1334 minGovComms: The Future of Government Communication068 The content marketing methodology with Dave PolglaseDave Polglase is the Head of Consulting at contentgroup. Dave Polglase recently celebrated his 10 year anniversary with us. Dave has worked with over a hundred clients over the years, including Federal, State, and Local Government. His projects have included strategic communications, public relations, and content marketing. Dave helped develop contentgroup's content marketing methodology. He has worked as part of the Australian media team for the past three Olympic Games. In this episode, you'll learn why content marketing is a hack against the time pressures of government and how contentgroup's content marketing methodology is applied to government. Hosted on Acast...
2016-07-1834 min