Shows
The Startup CPG Podcast#197 - AI for CPG 101 with Chris SzigetiIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing...2025-05-211h 08The Startup CPG Podcast#193 - How to Drive Velocity with Matt MersonIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with...2025-04-2253 min
Chat CPG | Food + MoreJason Burke’s Journey: From Kitchen Experiment to CPG Success with New Primal & Building a Personal Brand in the Digital AgeThis week, we sit down with Jason Burke, Founder & CEO of New Primal, for a deep dive into entrepreneurship, resilience, and an inside look at the meat snacks category.Jason’s journey began in 2009 when he traded junk food for a healthier lifestyle—turning his personal transformation into a thriving business. Today, New Primal’s clean, high-protein, low-sugar snacks are stocked in 10,000+ retailers nationwide, including Whole Foods, Sprouts, HEB, Wegmans, and Walmart.We cover:✔️ What New Primal Is All About – How these clean snacks...2025-03-1852 minThe Startup CPG PodcastBONUS: Winter Fancy Food Show RecapIn this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu Foods x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas.The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer m...2025-02-2640 minChat CPG | Food + MoreAllison Ball on Cracking the CPG Code: Retail Success, Founder Fumbles & Building a Business That Works for YouIn this episode, we sit down with Alli Ball, Founder & CEO of Food Biz Wiz and the mastermind behind Retail Ready®, to dive into the world of retail strategy, wholesale wins, and building a business that truly works for you.With experience helping over 3,000 food and beverage brands navigate the competitive retail space, Alli knows exactly what it takes to get on shelves—and stay there.We cover:✔️ Food Biz Wiz® & Retail Success – Why it’s a must-have resource for emerging CPG brands and how it helps founders thrive.✔️ Founder Fumbles – The biggest mistak...2025-02-2552 minThe Startup CPG Podcast#183 - How AI is Helping CPG Brands with Lentiful and FocusFuelIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.2025-02-1845 minThe Startup CPG PodcastBONUS: 2025 Shelfie Awards are Here!In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with retailers & media.They break down everything about the Shelfies —how they began, why they matter, and how they can help brands gain exposure. They also cover the judging process, what makes a winning product, and tips for applying. Pl...2025-02-1236 minChat CPG | Food + MoreCara Usher - Top Performance with Magic Mind, Creating a Thriving CPG Career and Also Flexing Her Entrepreneurial Muscle by Founding superbelly In this episode of Chat CPG: Food + More, we sit down with Cara Comp Usher, Director of Sales at Magic Mind, a brand revolutionizing productivity with its nootropic energy shots. 🧠⚡Beyond leading sales at Magic Mind, Cara has built a thriving entrepreneurial venture, helping people optimize their nutrition, wellness, and overall livelihood. She shares her journey of overcoming fears, doubts, and limiting beliefs to create success in both corporate CPG and entrepreneurship.If you're passionate about CPG, wellness, or turning your side hustle into something meaningful, this episo...2025-01-2837 minThe Startup CPG Podcast#180 - Meet the Startup CPG Editor: Caitlin BrickerIn this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work.They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk...2025-01-2838 minThe Startup CPG Podcast#176 - Startup CPG’s 2024 Year in ReviewIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ cities, building partnerships such as the GNC "Next Big Thing" initiative and the expansion of the Further platform supporting female-founded brands.Key topics include the success of in-person networking events, the growing impact of the Shelfie Awards, and how Startup C...2024-12-3049 min
The CPG ViewRedefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities?
As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment?
DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How...2024-12-2338 minChat CPG | Food + MoreDavid Rachlin - Big to Small CPG Expert: Growing Boursin Cheese, Ben & Jerry's & more with Marketing, Promotional Strategy & Cultural CollaborationIn this episode, we sit down with David Rachlin, a seasoned marketing executive with a remarkable journey through the world of CPG.
From launching Ben & Jerry’s internationally to scaling Boursin Cheese and transforming Pete & Gerry's, David shares his insights on repositioning brands, driving growth, and creating lasting impact with optimal pricing strategies.
Tune in to hear his story of turning challenges into opportunities and elevating everyday products into iconic brands.
To connect with David click HERE
To use Tr...2024-12-1751 minThe Startup CPG PodcastFounder Feature: Cason Crane of Explorer Cold BrewIn this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cason Crane, the founder of Explorer Cold Brew, to explore his journey from endurance athlete and consultant to the creator of a caffeine-conscious coffee brand. Cason shares his unique story, which includes summiting the highest peaks on every continent and competing on Race to Survive Alaska, and how these experiences shaped his perspective as a founder.They dive into the origin of Explorer Cold Brew, born out of Cason’s own need for decaf options during the COVID lockdown, and discuss the co...2024-11-2248 min
The CPG ViewScaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership?
How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee?
Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global leaders in the skin health industry? How do you maintain the balance between...2024-11-1525 minThe Startup CPG PodcastFounder Feature: Sahithya Wintrich of Chutni PunchIn this episode of the Startup CPG podcast, Grace Kennedy chats with Sahithya Wintrich, the founder of Chutni Punch. Inspired by traditional South Indian chutni powders, Sahithya has turned her family's recipes into a unique line of seasonings that can be used in many types of dishes, not just Indian food.Sahithya shares her journey into the consumer packaged goods (CPG) industry, discussing the challenges she faced with product development, branding, and the importance of listening to customer feedback. She talks about her experiences promoting Chutni Punch at trade shows, building relationships with retailers...2024-11-0842 minThe Startup CPG Podcast#168 - CPG Founder Life - What to Expect: Paul VogeIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) startup in a fiercely competitive beverage industry.They explore the intricacies of distribution, retailer relationships, and the high stakes of navigating a market dominated by giants like Coca-Cola. Paul opens up about the operational hurdles of maintaining supply chains, forecasting d...2024-11-051h 10The Startup CPG Podcast#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLucaIn this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and cl...2024-10-221h 00
The CPG ViewRedefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities?
As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment?
DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How...2024-10-1738 min
The CPG Scoop's PodcastCPG Scoop LIVE! at Groceryshop: Drew Ingram, PepsicoCo-hosts Jennifer Silverberg and Risa Crandall hit the stage at Groceryshop for a live recording of the CPG Scoop podcast. And Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, joined them in Vegas for this super special 50th episode!In the episode, Drew discusses the evolving landscape of marketing, consumer engagement, and the innovative strategies PepsiCo employs to stay ahead in a competitive market. He shares insights on the importance of adapting to consumer behavior, leveraging data for real-time optimization, and the role of influencers in brand authenticity. His conversation with Jennifer and Risa also touches...2024-10-0930 minThe Startup CPG Podcast#163 - The Startup CPG Newswire & PR Tips from Jess WindellIn this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and...2024-10-011h 06
The CPG ViewUnlocking Digital Transformation & Consumer-Centric Marketing in CPG (Mohamed Al Lawati, Director, Digital and eCommerce at Grupo Bimbo)How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts you've observed?
In your role, you handle consumer data from acquisition to monetization. What are some best practices for effectively collecting and utilizing consumer data? How do companies balance the need for data-driven insights with the importance of maintaining consumer trust?
You've successfully launched a breakthrough rewards program at Grupo Bimbo. What elements are crucial for designing a rewards program that truly engages customers and drives loyalty? How can companies continuously innovate to ...2024-09-2021 minThe Startup CPG Podcast#161 - Emerging CPG Valuations: Ryan Williams, FABIDIn this episode of Startup CPG Podcast, Daniel Scharff sits down with Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., to explore the evolving landscape of fundraising and valuations in the Consumer Packaged Goods (CPG) sector. With his extensive background in finance and investment banking, Ryan offers a deep dive into the shifting valuation trends, the tightening venture capital environment, and the growing prominence of family offices and angel investors.They also highlight successful brand strategies, recent notable raises, and essential fundraising advice for entrepreneurs...2024-09-1751 minChat CPG | Food + MoreJames Lum of Force of Nature - Where to Buy the Highest Quality Meats, Why Brand Matters for Meat Purchases & The CPG World of Meat + FrozenToday's interview is with Force of Nature's James Lum, Regional Sales Manager of the West. James has a history of being a butcher, business owner and CPG strategy consultant. He's passionate about regenerative meat production, sustainability and eating the highest quality meat to fuel our bodies.
In this episode, James explains the difference between labels on meat packaging, how to purchase the best quality products in the marketplace and how Force of Nature has built a loyal community, teaching consumers about meat production and its importance on our environment and health.
2024-09-1237 minThe Startup CPG PodcastBONUS: Meet the 2024 Shelfies FinalistsIn this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team for an insider look at the 2024 Shelfie Awards. They dive into the intricacies of the judging process, the criteria for selecting finalists, and the standout products that are making waves in categories like skincare, pet care, Beverages, Condiments & Spicy Foods, Snacks, Frozen Foods and Plant-Based Alternatives. Grace, Patricia, and Kiki share their experiences with these standout products and explain how they sifted through over 1,500 entries to find the top contenders, p...2024-08-1959 min
The CPG ViewCracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence?
As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this changing environment?
With the growing popularity of online grocery shopping and delivery services like Instacart...2024-08-1531 min
The CPG ViewCharting the Future of CPG: Digital Innovation Insights from Uber (Megan Ramm, Head of the Americas Uber Advertising at Uber)As the Global Director and Head of CPG Partnerships at Uber, could you share some insights into how you've leveraged your experience in digitalmarketing to forge successful collaborations with consumer packaged goods (CPG) companies?
What unique challenges and opportunities arise in partnering with such brands within the context of a tech-driven platform like Uber?
Uber has become synonymous with convenience and accessibility. How do you integrate CPG partnerships into the Uber ecosystem to enhance the overall user experience while also driving value for both Uber and its partner brands?...2024-08-0816 minThe Startup CPG Podcast#154 - The Startup CPG Financing Database with Daniel Taylor, BAGSJoin Daniel Scharff in this episode of Startup CPG Podcast for the release of Startup CPG's Financing Database, an amazing resource crowdsourced from our community that lists all the non-dilutive lending options we could find, categorized by loan type and with info on the minimums for each provider. The database is proudly sponsored by our friends at BAGS. On today's podcast, Daniel Taylor, Co-Founder & CEO at BAGS, explains crucial challenges and financing strategies for CPG entrepreneurs, emphasizing the pitfalls of excessive equity dilution and the benefits of non-dilutive funding options like debt financing. A real highlight in this episode...2024-07-3056 min
The CPG ViewNavigating Careers and Building Champions: Insights from a CPG Leader (Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt)Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth and fostering strong team dynamics?
In your book, "Snap & Go," you draw parallels between the average punt play in football and leadership lessons in life. Could you elaborate on how these concepts intertwine, and how they apply to navigating challenges in the CPG industry?
As the Senior Director of Revenue Growth Management at Hostess Brands, what strategies have you found most effective in adapting to evolving consumer preferences and m...2024-07-1224 minChat CPG | Food + MoreDevin Powell of Pulp & Press - How to Gain Distribution in the US (from Canada), Building a CPG Business From Scratch & Why Integrity Matters MostToday we chat with Devin Powell, the Director of Retail at Pulp & Press. Devin has true grit, persistence, emotional intelligence and charisma, so we can see why he's been so successful in CPG!
In this episode we discuss strategies for gaining distribution in the US & what that process looks like in reality, what to include in your deck to convince buyers of your imminent success, why listening and knowing your audience is so important, and how marketing, especially digital, can impact your business.
To connect with D...2024-07-1153 minThe Startup CPG PodcastFancy Foods 2024 Recap with the Startup CPG TeamWelcome to another bonus episode of the Startup CPG podcast!Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to the allure of Korean and Japanese cuisines, they uncover the latest in clean ingredients, natural sugars, and non-alcoholic beverages. They also emphasize the importance of community, collaboration, and effective networking at trade shows, offering invaluable advice for first-time exhibitors.2024-07-0537 minChat CPG | Food + MoreKarin Samelson & Alison Smith of UMAI Marketing - How to Get Your Best Digital Marketing ROI in CPGToday we sit down with UMAI Marketing founders, Karin Samelson and Alison Smith. These two have a background in fashion (!) as well as CPG marketing, and have combined forces to create a boutique marketing agency that helps brands to grow two-fold in the digital space and with brand development.
In this episode we discuss strategies for organic and paid social media growth, how brands can authentically connect with their community to make a true impact on sales numbers, how to test ad "hooks," and what it's like building a business with your friend.
2024-06-2747 minThe Startup CPG Podcast#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLulloIn this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of c...2024-06-2542 min
The CPG ViewCharting the Omni-Channel Future: Insights from a CPG Leader (Sam Martz, Head of NA CHC Ecommerce at Sanofi)E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches?
Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative digital marketing tactics you've implemented, and how have they transformed the way CPG brands engage with their consumers online?
...2024-05-0224 min
CPG Marketing SchoolHow to build a Marketing plan: step 2 - episode 2/5This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we explore the second step of the ROAD framework: Objectives. This phase is dedicated to setting an ambitious annual sales goal for your brand. We'll also identify specific marketing objectives essential for achieving this major sales target. Throughout the episode, we'll guide you through five powerful questions that form the core of building your marketing plan. These questions will...2024-04-2810 min
The CPG ViewGlobal Insights: Navigating CPG Strategy and Execution (Vivek Rastogi, Senior Director, Global Digital Commerce at Colgate-PalmoliveWith experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?
Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?
Your background highlights excellence in execution. Can you share a project or in...2024-04-1926 minCPG Marketing SchoolHow to build a Marketing plan: step 1 - episode 1/5Welcome to Season 2!
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we focus on the first step of the ROAD framework: Review. Review is about understanding your products' performance, evaluating past marketing efforts, and gaining insights into what your customers want and how they respond to your campaigns.
We'll explore how to analyze your sales figures to identify your best-selling products, understand SKU...2024-04-0515 min
The CPG ViewCharting the Course: Strategies for Success in CPG and Digital Marketing (Christina Rapsomanikis, Global VP Digital & e-Commerce at Mars)You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands?
Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led...2024-03-0725 min
The CPG ViewNavigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers?
Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients?
What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide...2024-02-0926 minThe Startup CPG Podcast#127 Launching on Amazon with Leon LewisThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and co...2024-02-0659 minThe Startup CPG PodcastBonus - Startup CPG's BIG Plans for 2024This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team, partnerships with industry leaders like RangeMe, and plans for empowering BIPOC brands through microgrants. Additionally, t...2024-02-0139 minThe Startup CPG PodcastBonus - THE BIG RELEASE of Startup CPG’s Retail Sales TrackerThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com This episode was sponsored by Cultivate CPG. Go to cultivatecpg.comIn this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensive database empowers emerging brands with vital information on channels, store locations, numbers, websites, and direct submission links. Eli, sharing his beta testing experience, underscores the tool's value in building relationships w...2024-01-2541 minThe CPG ViewInsights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry?
Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered?
Innovation in CPG: With your certifications as an Innovation Ig...2024-01-1824 minThe Startup CPG Podcast#120 Proven Sales Strategies on How to Launch Your CPG Brand with Aaron Barnholt from Cultivate CPGThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgEver wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG’s individual entrepreneurs.If you've ever felt the challenges of...2023-12-2652 minThe Startup CPG PodcastMeet Season 4's Host - Startup CPG's Founder Daniel ScharffWelcome to the Startup CPG Podcast! I’m Jessi Freitag and it’s been my pleasure to be your host for Season 3 of the show since August 2021. It’s now time for me to introduce you to your new host for Season 4 of the show, Daniel Scharff. Many of you already know Daniel as he’s the founder of Startup CPG and has been hosting webinars, in-person events, and back in the day, lots of Clubhouse sessions for the community. He's extremely active in the CPG community and has deep CPG experience, so I'm really excited for you to meet him...2023-11-3030 minCPG Marketing SchoolTop Food and Snack trends for 2024Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketing goals to identifying the relevant touchpoints, and from setting KPIs to establishing a marketing budget. Each episode is designed to build upon the previous one, offering practical advice and actionable tips.
We start with Episode 1, where we set the scene by reflecting on the key CPG trends for 2024, specifically in the food and snack sectors. Get ready to...2023-11-1220 minThe Startup CPG Podcast#110 Recapping Expo East 2023: The End of An EraThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgIt’s Expo East recap time! New Hope Network announced on the opening day of this year’s Expo East that it would be last Expo East after nearly four decades. There will be a new format next August called Newtopia Now, which will discuss a little in the episode. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended but wa...2023-10-1036 minThe Startup CPG Podcast#109 The Third Annual Shelfies Awards Ceremony Live!Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight Magazine Managing Editor, and of course my voice. Plus, special guests presenting the branding award Kirk Visola and Andy Kurtts. If you are listening to this before October 5th, you still have...2023-10-0350 minThe Startup CPG Podcast#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging BrandsIt’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we’re joined by founder Nicky and by Vir Satyan, RangeM...2023-09-2644 minThe Startup CPG Podcast#106 Shelfies Finalists & Trends from Startup CPG's 2023 AwardsIt’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awards, proudly sponsored by Floret, where we recognized the most promising emerging CPG brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. This year the categories expanded beyond food, beverage, and supplements to include pet, beauty, and health products, and we received over 600 submissions that have been narrowed down to 76 fi...2023-09-0547 minCPG Marketing SchoolRecession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing
This is the second part of an essential two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival.
We aim to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes i...2023-09-0313 min
The CPG ViewRevolutionizing CPG Advertising: Unveiling DoorDash's Shoppable Ads and Growth Strategies (Toby Espinosa, VP at DoorDash Ads)Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash?
How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk?
How does DoorDash leverage the data from its CPC model to improve ad performance for CPG brands and drive more effective advertising campaigns?
What are the advantages of DoorDash's self-serve ads for CPG brands in reaching their target audience and promoting products?
As the VP of ads at DoorDash, how do you effectively i...2023-08-2731 minThe Startup CPG Podcast#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen CasanovaI’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Executive Director of Project Potluck, which is the largest professional community inclusively for People of Color (POC) in CPG. People of Color face systemic barriers to accessing social, human, and financial capital. As a result, today’s CPG industry is not representative of the US population or the consumers that support and purchase products, especially natural and organic products. Currently, 40% of the US population are POC but onl...2023-08-2234 minThe Startup CPG Podcast#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia RiskI don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feeling more empowered with knowledge. Danielle, is the CRO and co-founder of Amelia Risk, a CPG insurance brokerage equipped to handle all lines of commercial insurance, and I actually met Danielle through the Startup CPG Slack back in 2021 when she helped me with an urgent insurance issue. Last year, in 2022, Danielle came on the show for a CPG insurance 101 level episode of Let's Demystify Insurance - How to navigate insurance in C...2023-08-0852 min
The CPG ViewChanneling Success: Navigating the Evolving eCommerce Landscape for CPG Brands (Jorrit Steinz, CEO at Channel Engine)With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape?
The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities presented by marketplaces and ensure maximum visibility and conversion?
The transformation of large e-commerce platforms into marketplaces or their increasing demand for drop shipment capabilities from vendors has significantly impacted the e-commerce value chain. In your opinion...2023-07-3128 minThe Startup CPG Podcast#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite MomentsToday’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s amazing! If this is your first episode, that’s also amazing - welcome! I want to give a heartfelt thank you to each of you as listeners and to our incredible sponsors - you all have allowed us to keep the show going!I thought to commemorate the occasion, I’d share my top 100 moments on the podcast - just kidding, I’ll just share 10-ish things. From most used me...2023-07-2544 min
The CPG ViewData-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challenges and opportunities do you see arising for these companies as they navigate the evolving digital landscape?
The CPG industry is increasingly focusing on data-driven marketing to enhance consumer engagement. How does your company's free app utilize data analytics to help CPG brands better understand their target audience, and how does this benefit both the consumer and the brand?
Our listeners continue...2023-07-1722 min
The CPG ViewBlurred Lines: Navigating the Convergence of Roles and Responsibilities in the CPG Revolution (John Abele, Jean Allen, Kristin Duetmeyer; Heidrick & Struggles)In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving growth. We'll also discuss how leaders from different functional areas can collaborate effectively to leverage insights from customer data, drive innovation, and improve overall business performance. We'll examine the key skills and competencies companies should prioritize when recruiting and developing leaders. Finally, we'll look at strategies to ensure multifaceted leaders remain agile and effective in driving growth and innovation while avoiding burnout or loss of focus.2023-07-0324 minThe Startup CPG Podcast#96 How to Understand the Unit Economics of a CPG Company with Graphite FinancialIf you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today that we are joined by Paul Bianco, CEO and Founder of Graphite Financial. Born out of a VC fund, Graphite provides startup accounting, finance & tax services for high growth brands. For the past few months, Graphite has even been offering 1:1s with our community members for free to get specific advice for their business (keep an eye out in Slack for more opportunities). Today we’ll focus on the topic...2023-06-2756 min
The CPG ViewFrom Trailblazers to Trendsetters: Insights from the CEO of BIC in the Ever-Changing CPG World!With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education.
Can you share some key insights or lessons you have learned throughout your career journey at BIC, and how they have informed your approach to leadership within the CPG industry?
As a prominent player in the CPG industry, BIC has managed to maintain its market leadership for 75 years. Can you discuss the unique challenges and opportunities that the CPG sector presents and how BIC has...2023-06-2029 min
The CPG ViewCracking the CPG Code: Mastering Problem-Solving with the 7-Step McKinsey Framework (Julia MacDonald, Fractional CMO & Operations Advisor)In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences?
When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing consumer behaviors, or sustainability concerns, and how do you address them in the most effective way?
In the context of the CPG industry, could you share an example where using the SPQA...2023-06-0937 min
The CPG ViewCracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence?
As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this changing environment?
With the growing popularity of online grocery shopping and delivery services like Instacart...2023-05-1032 min
The CPG ViewRetail Revolution: Unlocking the Power of Data-Driven Advertising for CPG Brands (Brian Spencer, Marketing Director, Kroger Precision Marketing at 84.51)Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry.
How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising success.
We discuss specific strategies and tools that brands can use to leverage...2023-03-3131 min
The CPG ViewThe Journey Through CPG with Jamie Schwab (Head of Worldwide Digital, Colgate)Jamie shares his journey and learnings through out this career at several large CPG's.2023-02-1112 minThe Startup CPG PodcastPure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)Earlier this week we had a bonus episode that was a bit shorter, so I thought this was a good chance to re-air one of my favorite episodes from last year with Seth Goldman about prepping for Expo West (which is less than 1 month away!). We have five other great episodes with Seth from last year available as well. Be sure to stop by the Eat the Change booth in the North Hall if you attend Expo West this year, and while you are there, stop by Startup CPG’s booth and come say hi to me and the te...2023-02-0932 min
The CPG Scoop's PodcastMert Damlapinar: Principal, CPG Business Consulting, EPAM SystemsMert Damlapinar, Principal of CPG Business Consulting, Digital Commerce Acceleration at EPAM Systems, joins Jennifer and Risa to talk about the impact and evolution of Channel-less Commerce as we head into 2023. Mert also talks about his career journey that has spanned biotech to CPG, and included leadership roles at Loreal, Mondelez, Sabra / Pepsico, and Cibo Vita to name a few. Mert has published TWO books showcasing his learnings from his career in accelerating sales growth & digital transformations, and is working on a third. 2023-01-0238 minThe Startup CPG Podcast#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s recap of Expo East that I’ll link in the show notes, but it captures post-Expo feelings really well. Coming at you a day earlier than normal, so you get the tea faster, this was the first Expo where Startup CPG had a booth, and we had so much fun seeing so many of you in person. I asked our resident Startup CPG friend and press expert Monica Watrous, Managing E...2022-10-1050 minThe Startup CPG Podcast#63 Meet the 2022 Shelfie Award WinnersA couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We’ll be talking with more of the finalists and winners in the coming months on the show, but I wanted to give you all a chance to briefly meet each of our lovely winners. Today’s episode is a special format with clips submitted by each winning brand. I’ll still be here listening along with you and adding my 2cents. If you haven’t listened to episode #61 yet, Jenna from the Startup CPG team and I discuss how the Shelfie...2022-09-2717 min
The Startup CPG Podcast#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 AwardsIf you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a recap of the 2022 Shelfie Awards! If you aren't aware, we have our very own annual industry award competition at Startup CPG, and yesterday was the Second Annual Shelfies Awards Ceremony, proudly sponsored by Trax Retail, where we recognized the most promising emerging food & beverage brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. We had...2022-09-1539 min
Crypto Podcast GoodsCommunity Building in Web3 - With the Founders of Club CPG, Quantum Art, and Ed BalloonRaven 50mm hosted Jonas Lamis, Ed Balloon, Jaime Schmidt and Chris Cantino to discus community building within web3. Questions for the panel included:What creates a thriving community?What might accessible onboarding look like for the overall global community?Thoughts on the figital trend of combining digital assets with physical items?What is one tip you'd give to a creator or entrepreneur entering web three?Follow Raven at https://twitter.com/raven50mm, Jonas at https://twitter.com/jonaslamis, Ed at https://twitter.com/Ed_Balloon, Jaime at https://twitter.com/jaimeschmidt, and Chris at https://twitter.c...2022-09-0256 minThe Startup CPG PodcastStartup CPG Podcast Trailer 2022Welcome to the Startup CPG Podcast! Startup CPG is a community of thousands of founders and emerging brands who make food, beverage, and beauty products, aka, consumer packaged goods. Listen in to our weekly podcast, join our free 7K+ Slack community, and head to startupcpg.com to subscribe to our free newsletter for all the details on upcoming networking events, webinars, magazine releases, blog posts, and more.2022-05-2703 min
Cpg RadioCpg looks matter?Cpg speaks on if looks matter
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Support this podcast: https://podcasters.spotify.com/pod/show/cpgradioinshort/support2022-05-2010 min
The Startup CPG PodcastMentorship & community with SKU: the nation's first CPG acceleratorMost of us know the term SKU for stock keeping unit, but I'm excited to introduce you to a SKU that's actually a program with opportunities for our Startup CPG community members! Today we get the chance to talk with Emily Kealey and Michelle Breyer from SKU, a world-class accelerator driven by a community of the nation’s top CPG leaders, successful founders, and industry experts. SKU's intensive programs offer best-in-class education, hand-picked teams of mentors, and access to retailers and investors, all dedicated to building brands that change lives. Both long-time CPG industry experts, Emily is the Managing Di...2022-04-2640 min
The Spin PodcastKevin Kirk & High Performance Golf Trip Special - Hosted by CPG Chief Executive, Ian RandellSince 2013, Kevin Kirk has been recognised as a “Golf Magazine Top 100 Teacher” and is currently the Director of Golf Instruction at The Woodlands Country Club, coaching LPGA and Ladies European Tour players such as Patrick Reed, Lexi Thompson, Jhonattan Vegas, Mark Hubbard and Maria Verchenova. CPG Chief Executive, Ian Randell, caught up with Kevin at the 2022 Players Championships held at TPC Sawgrass, USA, to discuss all areas of high performance in golf, leadership and life in general, his 'moneyball' approach, and his role with the upcoming High Performance Trip that will head to Trump Doral, Miami, in March 2023.
Fi...2022-04-0239 min
The Startup CPG PodcastExpo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and moreExpo West hadn’t been held since 2019, so there was a lot of anticipation leading up to the 2022 event. With 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG Alley Rally event, I thought we needed multiple perspectives and voices to try to sum up such a massive event. In this episode you’ll hear clips submitted by Startup CPG community member brands and then curated pieces from Food Entrepreneur's "Well-FEd" LinkedIn live Expo West recap session with Daniel Scharff, our Startup CPG Founder and the CEO of Machu Picchu Energy, Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor (which if y...2022-03-2235 min
The Startup CPG PodcastBonus: Finding the Right Freight Partners for your CPG BrandBonus Episode! At Startup CPG, we recently curated another new & free resource - the first list of freight carriers and brokers just for CPG companies. I (Host Jessi) had the pleasure of helping build this resource, and I thought it'd be fun to bring on one of the many brands who submitted their freight providers to be added to the list to chat about how some of the challenges and tips they've encountered related to freight. We'll start the episode with an interview with Alex Cree, co-founder of Baozza, followed by a few stories and insights from me. Listen...2022-02-2124 min
The Startup CPG PodcastLet's Demystify Insurance - How to navigate insurance in CPGLess than a year ago, I (Host Jessi) had an insurance emergency at LivBar. I searched "insurance" in the Startup CPG slack and found Danielle Holyoake's name. I sent her a quick email and we jumped on a call. In record time, she solved a problem that other brokers had told me wasn't possible (full story in the episode!). I was so excited when Amelia Risk became a proud partner of Startup CPG because it meant we could do a podcast episode packed with game-changing knowledge. Danielle, is the COO and co-founder of Amelia Risk, the better-for-you insurance broker...2022-02-0755 min
The Startup CPG PodcastAccelerators & Incubators 101 - Find the right program for your brandToday we get to talk about one of the newest Startup CPG resources - a list of CPG accelerators and incubators with all the details to help you find the perfect program for your brand. Sarah Nathan, founder of Bloom CPG, a CPG consulting group, helped build this resource and joins us to talk all things accelerators and incubators. Listen is as Sarah shares how to find the right accelerator or incubator for your brand and best practices for completing your application, participating in a program, and building long-term relationships.
This resource is proudly sponsored by Buttermilk C...2022-01-3146 min
The Spin PodcastThe State of the Game in Canada - Hosted by CPG Chief Executive, Ian RandellCPG Chief Executive, Ian Randell, is joined by two leading figures in Canadian Golf in Kevin Thistle (Chief Executive, PGA of Canada) and Laurence Applebaum (Chief Executive, Golf Canada) to discuss current state of affairs for the sport in North America and Canada.
Championing collaboration between PGA and Federation, First Tee, the RBC PGA Scramble and making the game more accessible and enjoyable for all are just a number of key and important topics debated throughout this bumper 50+ minute podcast episode.
Visit the PGA of Canada: https://www.pgaofcanada.com
Visit Golf Canada...2021-11-1654 min
The Startup CPG PodcastAmazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on AmazonWith 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed to helping small brands succeed on all channels, including Amazon and that's why we've partnered with Marketplace Ops. Today we welcome Fernando Campos, co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers pre-launch and launch tips, how to handle negative reviews, Amazon's VINE program, data-based strategies for optimizing your main image, a better...2021-10-2541 min
Cpg RadioCpg Radio Mixxx'd Up Vol.1Cpg Radio Prestents Mixxx'd Up Vol.1
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Support this podcast: https://podcasters.spotify.com/pod/show/cpgradioinshort/support2021-09-2315 min
The Spin PodcastLeaving a Lasting Legacy for Professional Golf in Germany - Hosted by CPG Chief Executive, Ian RandellPGA of Germany Professional, Stefan Quirmbach, has played a central role within the PGA of Germany as President for over 20 years. Through his leadership and contributions during this time, the organisation has developed its business significantly to ensure its PGA Members receive the highest possible standards of education and support services, whilst also enabling the organisation to further its role as a leading and influential voice for German golf.
As his tenure draws to a close, Stefan joins CPG Chief Executive, Ian Randell, in this podcast episode to share with you what he considers some of the...2021-09-2033 minCpg RadioCpg gives u a preview of what's to come from Cpg RadioCpg also speaks on T.I. and the accusations that have came out about him and his wife
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Support this podcast: https://podcasters.spotify.com/pod/show/cpgradioinshort/support2021-09-0820 min
The Spin PodcastThe Big Interview with Seth Waugh - Hosted by CPG Chief Executive, Ian RandellPGA of America CEO, Seth Waugh, joins CPG Chief Executive, Ian Randell, in this special Spin-Off episode of The Spin Podcast to share his vision for the “greatest game on Earth”
During the episode, Seth elaborates on some of his most successful industry collaborations, he highlights the need to align priorities and activities in order to fit with modern generations and trends, and he discusses some of the greatest assets in golf including The Ryder Cup at Whistling Straits in September 2021 and the USPGA Championship.2021-07-2343 min
The Spin PodcastThe Full Monty Q&A - The Spin-Off Hosted by CPG Chief Executive, Ian RandellJoin CPG Chief Executive, Ian Randell, as he hosts the first episode of the CPG’s new podcast show, The Spin, with Colin Montgomerie.
In this pre-recorded episode from the 2020 CPG Annual Congress, Ian speaks to World Golf Hall of Famer, Colin Montgomerie, OBE, who has enjoyed a glittering careering that saw him win a record eight European Tour Order of Merit titles, which included a streak of seven consecutive Order of Merit titles from 1993 to 1999. With over 30 European Tour event wins, he currently sits fourth on the European Tour’s list of players with the most vict...2021-02-1538 min
The Startup CPG PodcastSeason 2 Trailer - What's Next for Startup CPG?Startup CPG is a community of passionate people who love to build products that make our bodies happy, and our world healthy. In less than a year our community has grown to over 1200 active and engaged memebers. We have bigger and better projects in the pipeline to support small CPG brands - the best is yet to come. 2020-11-2103 min
The Spin PodcastAdaptive Golf: The Financial Impact - Todd Keirstead | CPG Masterclass SeriesTodd Keirstead is one of the world's best golf entertainers in the game, starring on various golf shows including the Golf Channel, CTV Sports Plays of the Year, and has also featured on ESPN, Sports Illustrated, ESPN, TSN and TMZ.
Whilst performing for United States military veterans, Keirstead realised that with each shot he was hitting was in fact inadvertently altering their mindsets from ‘I can’t' to ‘I can’. Todd was showing these amazing military individuals how golf could be played in an adaptive way.
Shortly after Todd has created his own Adaptive Golf Initiative...2020-10-3040 min
The Spin PodcastThe Art & Science of Wedge Play - Steven Orr | CPG Masterclass SeriesSteven has been a full time golf coach for 17 years and recently became the youngest ever recipient of the coveted PGA Master Professional title. He has a Master’s Degree (MSc) in sports coaching and is currently working towards a Doctorate in Elite Performance at The University of Central Lancashire.
Steven has coached European tour players, ladies European tour players, the 2018 Great Britain and Ireland Curtis Cup side and was voted England Golf Coach of the year in 2015. He also has a strong track record in elite junior coaching, having coached several juniors all the way from jun...2020-10-2937 min
The Spin PodcastDeveloping a Successful Golf Tourism Strategy - Ryan Brandeburg | CPG Masterclass SeriesUS PGA Professional, Ryan Brandeburg, is the Executive Director of Golf Tourism New Zealand [GTNZ], the Director of Golf for Tourism New Zealand, and the golf consultant to the city of Auckland. Additionally, he is a partner in the Golf Strategy Group, a New Zealand based golf consultancy business, and Managing Director of New Zealand's Institute of Golf, a teaching academy known best for finding Lydia Ko as a six year old and taking her on the journey to #1 in the world.
With a Bachelor of Science degree in marketing and a specialisation in Professional Golf Management fr...2020-10-2840 min
The Spin PodcastYour Personal Practice Plan to Develop Coaching Skills - Russell Warner | CPG Masterclass SeriesRussell trained with his father in the UK before leaving for Switzerland in 2001. Since 2004, he had been the head Professional at Golfclub Heidental in Switzerland, and has spent the past 6 years in education roles with the Swiss PGA.
His research and learning has been based around two key questions: How do I become a great coach? How can we develop great coaches? These questions have taken him around the world to visit many great coaches and also led to his completion of a Masters Degree in Sports Coaching at the University of Birmingham.
He is an...2020-10-2740 min
The Spin PodcastYour Professional 'Why': Identifying It & Achieving It [Pt 02] - Ian Peek | CPG Masterclass SeriesCPG Golf Development Team member and Transition and Performance Coach, Ian Peek, is heavily involved in researching the sociological and psychological elements of golf and coaching performance. As a conference and webinar presenter, Ian has presented to colleagues worldwide since 2004.
In part two of this podcast special, Ian continues the challenge for you to first of all identify your Professional ‘why’ [your passions, your inspirations and your motivations], and then provides a clear and easy-to-follow framework for helping you to then achieve your professional ‘why’.
The CPG Masterclass Series embodies a range of talks and presentati...2020-10-2637 min
The Spin PodcastThe Golfing Buddha - David Kearney | CPG Masterclass SeriesAs a longstanding PGA Professional, David Kearney has had various coaching involvements and successes including his work with the Irish Ladies Golf team for 19 years and his leading role during the Carton House's staging of the 2018 World Amateur team championships, The Eisenhower Trophy and The Espirito Santo Trophy.
As part of his golf development work, David has represented The CPG and The R&A on golf missions and speaking engagements in Panama, Brazil, India, Bulgaria, Hungary, Bahrain and Ukraine, where he advised on Development and High performance programs. He is currently working on the International Golf Federations Ol...2020-10-2332 min
The Spin PodcastWhat's In Your Coaching Toolbox? - Dr Brian Hemmings | CPG Masterclass SeriesBrian Hemmings Ph.D has over 25 years of experience in sport psychology consultancy. He was the lead psychologist to the England golf team for 16 years (1997-2013) delivering high performance strategies with European and World Championship-winning teams and individuals at men’s, youth and junior level.
He is the author of the CD ‘In the Zone: Simple Mental Skills to Improve Your Golf’ and four books, including the best-seller ‘Mental Toughness for Golf: The Minds of Winners’. Brian also developed the online Golf Psychology Coaching Certificate, an approved education programme of the PGAs of Canada, Switzerland, GB&I and New Zea...2020-10-2235 min
The Spin PodcastBuilding a Community of Female Golfers - Alastair Spink | CPG Masterclass SeriesAlastair has 25+ years of experience within the golf industry fulfilling a variety of roles including General Manager, Director of Golf, Head Professional and freelance coach.
Based upon his studies at the University of Birmingham and consumer insight research from Syngenta, Alastair designed a nationally acclaimed female participation and coaching programme called love.golf.
As love.golf’s head coach Alastair supports a team of like-minded and forward-thinking coaches, helping to create opportunity and impact, sharing best practice, building and growing a community of new and existing female golfers.
Alastair has presented his thoughts and...2020-10-2139 min
The Spin PodcastStructuring Practice, Training & Lessons - Adam Young | CPG Masterclass SeriesAdam Young is a World-renowned golf coach, known for his best-selling book - 'The Practice Manual'. Adam specialises in skill-development for golfers by applying the body of scientific research on motor learning - with a reputation for being able to take the complex information and make it simple, digestible and easily applicable to all levels of golfer. Adam reaches millions of golfers Worldwide through his online content at www.adamyounggolf.com
In this podcast, Adam will take a look at the 5 phases of training and how to use these effectively to create practice plans for golfers. It...2020-10-2049 min
The Spin PodcastYour Professional 'Why': Identifying It & Achieving It [Pt 01] - Ian Peek | CPG Masterclass SeriesCPG Golf Development Team member and Transition and Performance Coach, Ian Peek, is heavily involved in researching the sociological and psychological elements of golf and coaching performance. As a conference and webinar presenter, Ian has presented to colleagues worldwide since 2004.
This podcast challenges you to first of all identify your Professional 'why' [your passions, your inspirations and your motivations], and then provides a clear and easy-to-follow framework for helping you to then achieve your professional 'why'.
The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a va...2020-08-2428 min
The Spin PodcastCommunication Science & Coaching - Marie Jeffery | CPG Masterclass SeriesLevel A Austrian PGA Professional and CPG Golf Development Team member, Marie Jeffery, explores the topic of coaching communication and its significance for golf participation and performance.
The podcast will focus around four key areas of communication science and coaching: communication basics, using communication to build rapport, human sensory channels and message structures to support and enhance learning. By the end of this podcast, you will be able to:
- Understand the importance of multilayer communication for coaching
- Feel comfortable infusing the 4-side model for your own coaching
- Have a ba...2020-08-2032 min
The Spin PodcastA Game For Everyone - Tony Bennett | CPG Masterclass SeriesHead of Disability and Inclusion for the IGF and President of EDGA, Tony Bennett, is a PGA Master Professional bringing a wealth of knowledge to the development of innovative and far-reaching projects around the World. In a career which has spanned five decades, Tony has collaborated with almost all of the world’s leading golf organisations, and has been a leader in several European Commission initiatives.
Tony has received recognition for his work, including the Order of Merit medal from the former President of the Republic Dr Jorge Sampaio for his contribution to sport. As a current PhD...2020-08-1740 min
The Spin PodcastLife After COVID-19: Dr Andrew Murray & Dr Roger Hawkes | CPG Masterclass SeriesEuropean Tour Golf and Murray Sport and Medicine Chief Medical Officer, Dr. Andrew Murray, and Golf & Health Project Executive Director, Dr. Roger Hawkes, explore the science of COVID-19 and implications for golf / golfers, while also talking about the longevity, physical health and mental health benefits of golf.
The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a variety of subjects and topics, delivered by world-class, industry leading experts from their respective fields. Find out more at http://cp.golf/masterclass.2020-08-1240 min
The Spin PodcastLife After COVID-19: Jonathan Mannie & Johan Hampf | CPG Masterclass SeriesBoth key figures in the world of golf and Professional golf, Johan Hampf and Jonathan Mannie play pivotal roles in their respective countries of Sweden and Austria. As Chief Executive of the PGA of Sweden, Johan is at the forefront of developing PGA Professionals and the Professional game throughout Sweden. Jonathan meanwhile is Chairman for the Ryder Cup European Development Trust [RCEDT] and is a CPG Golf Development Team member, alongside fulfilling his coaching roles.
In this CPG Masterclass Series podcast, Jonathan and Johan will both take you through what life has been like during the Coronavirus...2020-05-1535 min
The Startup CPG PodcastWelcome to the Startup CPG PodcastA brief introduction to the Startup CPG Podcast, from your host, Amanda Rodriguez, and Daniel Scharff, founder of the Startup CPG Network.2020-04-2405 min