Shows
Screen Wars Thought Leader Interviews by Cross Screen Media51. Needham & Company’s Laura Martin on the Keys to Value In the TV MarketLaura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.
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2023-08-3022 minScreen Wars Thought Leader Interviews by Cross Screen Media50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV EverywhereBob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
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2023-08-2319 minScreen Wars Thought Leader Interviews by Cross Screen Media49. IRIS.TV’s Field Garthwaite on the Power of Contextual TargetingField Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
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2023-08-0935 minScreen Wars Thought Leader Interviews by Cross Screen Media48. Dallas Lawrence on The Future of Free Ad-Supported TVDallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.
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2023-08-0222 minScreen Wars Thought Leader Interviews by Cross Screen Media47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy GuyIn this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward.
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2023-07-2040 minScreen Wars Thought Leader Interviews by Cross Screen Media46. CIMM’s Jon Watts on The Measurement DilemmaJon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
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2023-06-2837 minScreen Wars Thought Leader Interviews by Cross Screen Media45. Frost Prioleau on Empowering Local Businesses with CTVFrost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.
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2023-06-0719 minScreen Wars Thought Leader Interviews by Cross Screen Media44. Chris Wilson on Decoding Cross-Platform Video MeasurementChris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.
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2023-05-1723 minScreen Wars Thought Leader Interviews by Cross Screen Media43. Michael Bologna on Unlocking the Power of CTV AdvertisingMichael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
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2023-05-0431 minScreen Wars Thought Leader Interviews by Cross Screen Media42. Steve Lanzano on TV Advertising in the Streaming EraSteve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.
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2023-04-1926 minScreen Wars Thought Leader Interviews by Cross Screen Media41. Brian Wieser on the Dynamics of Media BuyingBrian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
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2023-04-1200 minScreen Wars Thought Leader Interviews by Cross Screen Media40. Mike Shields on the Evolution of CTVMike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.
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2023-04-0523 minScreen Wars Thought Leader Interviews by Cross Screen Media39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform MeasurementHoward Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.
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2023-03-2325 minScreen Wars Thought Leader Interviews by Cross Screen Media38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum ImpactTodd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.
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2023-03-1700 minScreen Wars Thought Leader Interviews by Cross Screen Media37. Camelot CEO Sam Bloom on “De-averaging” Data for Better TargetingSam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.
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2023-03-0133 minScreen Wars Thought Leader Interviews by Cross Screen Media36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented MarketBrenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.
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2023-02-1725 minScreen Wars Thought Leader Interviews by Cross Screen Media35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital VideoJoe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.
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2023-02-0824 minScreen Wars Thought Leader Interviews by Cross Screen Media34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political AdvertisingKyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.
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2023-02-0130 minScreen Wars Thought Leader Interviews by Cross Screen Media33. Julia Alexander on the Impact of Ad-Supported StreamingJulia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.
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2022-07-1400 minScreen Wars Thought Leader Interviews by Cross Screen Media32. Hollywood Reporter’s Alex Weprin on the Future of Ads in StreamingAlex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.
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2022-07-0625 minScreen Wars Thought Leader Interviews by Cross Screen Media31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen MeasurementMallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.
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2022-05-2600 minScreen Wars Thought Leader Interviews by Cross Screen Media30. Rich Greenfield on Streaming’s Road AheadRich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.
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2022-05-1937 minScreen Wars Thought Leader Interviews by Cross Screen Media29. Ashwini Karandikar on Data-Driven Decision MakingAshwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.
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2022-05-1245 minScreen Wars Thought Leader Interviews by Cross Screen Media28. Mark Zgutowicz on Success Drivers in the Video Ad MarketMark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.
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2022-05-0425 minScreen Wars Thought Leader Interviews by Cross Screen Media27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of TruthJoanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.
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2022-04-2721 minScreen Wars Thought Leader Interviews by Cross Screen Media26. Gordon Borrell on the New ‘Prime Time’Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.
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2022-04-2034 minScreen Wars Thought Leader Interviews by Cross Screen Media25. Crackle Plus President Philippe Guelton on Constructing a Strong Distribution NetworkPhilippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.
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2022-04-1328 minScreen Wars Thought Leader Interviews by Cross Screen Media24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2)Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.
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2022-04-0723 minScreen Wars Thought Leader Interviews by Cross Screen Media23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1)Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’ approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2022-03-3136 minScreen Wars Thought Leader Interviews by Cross Screen Media22. SafeGraph CEO Auren Hoffman on Building a Better BusinessAuren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.
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2022-03-2300 min
Screen Wars Thought Leader Interviews by Cross Screen Media21. Addictive Founder Simon Andrews on the Future of AgenciesSimon Andrews, Founder of Addictive, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the agency of the future looks like and how marketers can benefit from the intersection of mobile and commerce in our latest Screen Wars Thought Leader Interview.
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2021-06-2319 minScreen Wars Thought Leader Interviews by Cross Screen Media20. Extreme Reach CEO Tim Conley On The Importance of Experimentation In AdvertisingTim Conley, CEO of Extreme Reach, joins Cross Screen Media CEO Michael Beach to share his thoughts on the impact of media fragmentation and the importance of experimentation in advertising including channel, length, and functionality, in our latest Screen Wars Thought Leader Interview.
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2021-06-1017 minScreen Wars Thought Leader Interviews by Cross Screen Media19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen WorldJames Rooke, General Manager of Effectv, joins Cross Screen Media CEO Michael Beach to share his thoughts on topics including how the industry should be approaching proof of performance, breaking down the silos between linear and digital, and the future of addressable TV, in our latest Screen Wars Thought Leader Interview.
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2021-06-0300 min
Screen Wars Thought Leader Interviews by Cross Screen Media18. DoubleVerify CEO Mark Zagorski on The Future of Video Ad MeasurementMark Zagorski, CEO of DoubleVerify, joins Cross Screen Media CEO Michael Beach to share his insights on the future of video ad effectiveness and fraud prevention in the midst of the shifting consumer landscape, in our latest Screen Wars Thought Leader Interview.
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2021-05-2700 minScreen Wars Thought Leader Interviews by Cross Screen Media17. Neustar’s Michael Schoen on the Future of IdentityMichael Schoen, SVP and GM of Marketing Solutions at Neustar, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the future of identity looks like as consumer privacy continues to evolve, and how attribution will transform the video advertising industry, in our latest Screen Wars Thought Leader Interview.
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2021-05-0600 minScreen Wars Thought Leader Interviews by Cross Screen Media16. Roku’s Louqman Parampath on the Future of Connected TVLouqman Parampath, VP, Product Management, Advertising at Roku, joins Cross Screen Media CEO Michael Beach to share his insights on what the future of Connected TV looks like after experiencing tremendous growth in 2020. Louqman also shares details on Roku’s deal to acquire Nielsen’s Advanced Video Advertising as well as its acquisition of Quibi’s content library in our latest Screen Wars Thought Leader Interview.
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2021-04-2900 minScreen Wars Thought Leader Interviews by Cross Screen Media15. Observer’s Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of MoviesBrandon Katz, Senior Entertainment Reporter at Observer, joins Cross Screen Media CEO Michael Beach to share his insights on the strategies that are determining streaming success, where new entrants like Paramount+ have room to grow, and what the future of movie consumption looks like when theaters reopen in our latest Screen Wars Thought Leader Interview.
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2021-04-0800 minScreen Wars Thought Leader Interviews by Cross Screen Media14. Publicis Groupe’s Senior Advisor Rishad Tobaccowala Shares Thoughts on ”The Great Re-Invention”Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest Screen Wars Thought Leader Interview.
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2021-03-3100 minScreen Wars Thought Leader Interviews by Cross Screen Media13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition”Andrew Rosen, PARQOR’s Founder, joins Cross Screen Media CEO Michael Beach to shares his insights on how the genre wars and “coopetition” are affecting advertising and streaming today in our latest Screen Wars Thought Leader Interview.
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2021-03-1700 minScreen Wars Thought Leader Interviews by Cross Screen Media12. CIMM’s CEO Jane Clarke on the Building Blocks of Cross-Media MeasurementJane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest Screen Wars Thought Leader Interview.
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2021-03-1130 minScreen Wars Thought Leader Interviews by Cross Screen Media11. Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted AdvertisingLuke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest Screen Wars Thought Leader Interview.
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2021-03-0400 minScreen Wars Thought Leader Interviews by Cross Screen Media10. Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media MeasurementProfessor Karen Nelson-Field, Amplified Intelligence's Founder and CEO, joins Cross Screen Media CEO Michael Beach to shares her expertise on the "Attention Economy" and its effects on measuring media today in our latest Screen Wars Thought Leader Interview.
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2021-02-2400 minScreen Wars Thought Leader Interviews by Cross Screen Media9. Matter More Media CEO Tracey Scheppach Shares How Addressable TV Is Reshaping the IndustryTracey Scheppach, Matter More Media’s CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview.
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2020-11-1700 minScreen Wars Thought Leader Interviews by Cross Screen Media8. Roku’s Head of Ad Marketing Jordan Rost On Blurring the Line Between Traditional and Streaming TVJordan Rost, Roku’s Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview.
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2020-11-0900 minScreen Wars Thought Leader Interviews by Cross Screen Media7. Tubi CRO Mark Rotblat Discusses The Accelerating Shift Of Ad Spend Towards StreamingMark Rotblat, Tubi’s Chief Revenue Officer, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad trends, including accelerated growth in streaming ad spend, in our latest Screen Wars Thought Leader Interview.
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2020-11-0200 minScreen Wars Thought Leader Interviews by Cross Screen Media6. Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer DemandSparrow Advisers Principal and Co-Founder Ana Milicevic joins Cross Screen Media CEO Michael Beach to share her expertise and recommendations for innovation in digital entertainment, including opportunities for matching distribution models to consumer demand in our latest Screen Wars Thought Leader Interview.
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2020-10-2800 minScreen Wars Thought Leader Interviews by Cross Screen Media5. Simulmedia CEO Dave Morgan Discusses The Future of Video Ads and Video GamesSimulmedia CEO and Founder Dave Morgan joins Cross Screen Media CEO Michael Beach to share his expert opinions on video ad trends and opportunities, including the largely untapped potential of video games, in our latest Screen Wars Thought Leader Interview.
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2020-10-1500 minScreen Wars Thought Leader Interviews by Cross Screen Media4. Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s PotentialMagnite’s Adam Lowy joins Cross Screen Media CEO Michael Beach to share his expertise on the major industry shifts and opportunities for players across the Convergent TV space in our latest Screen Wars Thought Leader Interview.
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2020-10-0700 minScreen Wars Thought Leader Interviews by Cross Screen Media3. Innovid CTO Tal Chalozin On The New Normal of Digital MediaInnovid CTO and Co-Founder Tal Chalozin joins Cross Screen Media CEO Michael Beach to share his data-driven perspective on opportunities for agencies, networks, and brands across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.
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2020-09-2900 minScreen Wars Thought Leader Interviews by Cross Screen Media2. Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform MeasurementNielsen’s Dave Hohman joins Cross Screen Media’s Michael Beach to share his unique insights on developments, trends, and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.
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2020-09-1400 minScreen Wars Thought Leader Interviews by Cross Screen Media1. Comscore CEO Bill Livek Discusses The Renaissance of Cross-Platform Local AdvertisingComscore CEO Bill Livek joins Cross Screen Media CEO Michael Beach to share his expertise on the opportunities and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.
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2020-09-0800 min