Shows
Digital Communicators Podcast#46, Philip Benton, Principal Fintech Analyst, OmdiaAccording to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making purchasing decisions. In this episode Babel director Simon Coughlin speaks with Philip Benton, Principal Fintech Analyst at Omdia. Philip talks about some of the hot topics he is focusing on, including open banking and digital identity, as well as what fintechs need to offer when speaking with analysts.
Digital Communicators is a podcast from Babel, a leading technology PR agency. Fo...
2024-07-3019 minDigital Communicators Podcast#44, Raf de Kimpe, CEO Fintech Week LondonFintech Week London is where traditional financial institutions come together with new fintechs in one of the world’s leading financial districts. From high-street banks to challengers, technology giants to disruptors, this five-day event is a great opportunity to understand the global themes of fintech. Ahead of the 2024 event (10-14 June), Babel director Simon Coughlin speaks with Fintech Week London CEO Raf de Kimpe about his career, how he has helped evolve the event, and what attendees can expect in 2024.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to w...
2024-06-0718 minDigital Communicators Podcast#41, Miya Knights, retail technology expertIn this episode Babel director Simon Coughlin speaks with Miya Knights. Miya has more than 25 years' experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya serves as a consultant and advisor to a number of technology companies, judges a number of industry awards, and is also a member of the Retail Influencer Network, Customer Strategy Network and the KPMG Retail Think Tank. She talks about the hottest trends in retail tech and reflects on the 2024 Retail...
2024-05-0320 minDigital Communicators Podcast#40, Hannah Duncan, fintech journalistIn this episode Babel director Simon Coughlin speaks with Hannah Duncan, a former banker who now writes about fintech and investment. She talks about the benefits and challenges of being a freelance journalist, the types of stories that inspire her, and why she loves attending industry events.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
2024-03-1818 minDigital Communicators Podcast#39, Winning the battle for B2B brand awareness budgetEffective marketing and PR works primarily by reaching the 95% of customers who are not yet in-market, increasing the odds your brand gets remembered when those customers do decide to buy. The challenge faced by B2B marketeers when allocating budget to their brand awareness goals, is convincing the budget holder that they will see a return on their investment. Babel director Simon Coughlin discusses the issue with Chrissy Tansey from Babel client Doit, Jon Lombardo, who until recently was the Global Head of Research at Linkedin’s B2B Institute, and Babel campaign director Holly Abbott, who outlines some of...
2024-03-0626 minDigital Communicators Podcast#37, Dr Sarah-Jayne Gratton, award-winning technology evangelist, speaks with Babel director Simon CoughlinAs part of our B2B tech trends 2024 series, Simon speaks with Dr Sarah-Jayne Gratton. Sarah-Jayne is an award-winning technology evangelist, specialising in emerging technologies and covering trends in AI, machine learning, and digital transformation. Her clients have included the global tech giants Ericsson, Siemens, IBM, Vodafone and Intel. Sarah-Jayne is also host of the Tech Uncorked Podcast and she is the Editor-in-Chief of Agritech Future Magazine.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
2024-02-0515 minDigital Communicators Podcast#36, Shelly Kramer, MD and principal analyst - theCUBE Research, speaks with Babel director Simon CoughlinAs part of our B2B tech trends 2024 series, Simon speaks with Shelly Kramer. Shelly is the managing director and principal analyst at theCUBE Research, the analyst arm of popular enterprise technology media platforms theCUBE and SiliconANGLE. During her career Shelly has worked with some of the world’s largest tech brands to help them embrace disruption and to successfully navigate the process of digital transformation. She regularly advises and collaborates with senior leaders at major technology companies, covering a wide range of products and services, including Cloud, Artificial Intelligence, ESG, 5G, Enterprise Apps, and Automation. Shelly has been re...
2024-01-2516 minDigital Communicators Podcast#35, Christina Trampota, tech industry leader and B2B influencer, speaks with Babel director Simon CoughlinAs part of our B2B tech trends 2024 series, Simon speaks with Christina Trampota. Christina is a technology industry leader with a passion for commerce and connectivity. She has more than 20 years of experience working with early-stage startups and large enterprises, including Meta, Visa, and Motorola, to name a few, helping brands enhance their product development and marketing efforts. She has been recognised by various channels and events as a Top B2B Influencer and Whos Who in Fintech, and when she is not building and scaling companies and communities, she enjoys teaching and mentoring tomorrow’s leaders. Topics un...
2024-01-0218 minDigital Communicators Podcast#34, Kamales Lardi, digital and business transformation leader, speaks with Babel director Simon Coughlin Kamales Lardi has more than 23 years of cross industry experience. She formed her own consulting business in 2012 and has helped many multinational companies harness the power of emerging tech including AI, augmented reality, automation and blockchain. Kamales has been widely recognised as an industry thought leader and is also a Teaching Fellow at Durham University Business School. In this podcast she gives her views on the B2B tech trends for 2024, outlines why tech firms must continue to focus on workforce diversity, and reveals what it takes to be a technology thought leader.
Digital Communicators is a...
2023-12-0423 minDigital Communicators Podcast#33, Eric Siegel, machine learning expert, speaks with Babel Director Simon CoughlinAs part of our 'B2B tech trends 2024' series, Babel director Simon Coughlin speaks with San-Francisco based Eric Siegel, a leading consultant and former Columbia University professor who helps companies deploy machine learning. Eric is the founder of the long-running Machine Learning Week conference series, the executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities.
Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more...
2023-11-2316 minDigital Communicators Podcast#32, Cyril Coste, Chief Digital Officer & digital transformation influencer, speaks with Babel Director Simon CoughlinBabel director Simon Coughlin speaks with digital transformation influencer Cyril Coste. Cyril is an experienced digital transformation expert having worked with some big global tech brands including IBM and AWS to enhance their product development, digital innovation and customer experience. Among his accolades, he has been named in Onalytica’s Global Top 100 Digital Transformation Influencers list since 2017. As well as giving his top tips for tech trends in 2024, Cyril provides an insight into life as a technology influencer.Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more information head to www.babelpr.com
2023-11-1723 minDigital Communicators Podcast#27, Andrew Bruce Smith, Chair of CIPR's AI in PR group and digital comms consultantAndrew Bruce Smith joins our director Simon Coughlin to discuss the role of AI on PR.Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more information head to www.babelpr.com
2023-06-1334 minDigital Communicators Podcast#23 - National Apprenticeship Week with PRCA Head of Apprenticeships, Stephanie Umebuani, and Babel apprentice Lauren O'HarrowTo mark National Apprenticeship Week 2023, Babel Director Simon Coughlin spoke with PRCA Head of Apprenticeships, Stephanie Umebuani, and Babel apprentice Lauren O'Harrow about the value of apprenticeships within the PR industry."Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more information head to www.babelpr.com
2023-02-0911 minDigital Communicators Podcast#15 - Martyn Landi, Technology Correspondent, PA MediaBabel director Simon Coughlin is joined by PA technology correspondent Martyn Landi, who shares everything from a typical day in his life to why PRs should never pitch via DMs.Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more information head to www.babelpr.com
2022-07-1214 minDigital Communicators Podcast#7 - Cecile Bussy, Freelance journalist (Sifted, Financial Times Group)This month’s podcast is a conversation between Babel’s Simon Coughlin and freelance journalist, Cecile Bussy, who has most recently been working with Sifted, part of the Financial Times Group. Sifted covers startups and the technology scene.. As well as talking about her background, Cecile discusses what it takes get coverage in titles like Sifted.
Digital Communicators is a podcast from Babel, a leading technology PR
agency. For more information head to www.babelpr.com
2021-09-1016 min