Shows
Seller Sessions Amazon FBA and Private LabelBehind the Curtain of the Amazon Agency World I Part 2In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in...2025-05-0632 minSeller Sessions Amazon FBA and Private LabelThe Impact of AI on the Amazon Community I Part 1The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might be out...2025-05-0427 minSeller Sessions Amazon FBA and Private LabelBroad Match Show - Who Hates Rufus?Broad Match Show - Who Hates Rufus?  Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy’s Law...2025-03-2156 minSeller Sessions Amazon FBA and Private LabelKevin King: Conference Season, Networking & The State of Amazon SellingKevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at...2025-03-2055 minSeller Sessions Amazon FBA and Private LabelIn-Depth with 7-Figure Amazon Seller Matt KostanIn-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures First job: Marketing assistant at a small pharma company. Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention. Helped grow the company to millions in revenue before it was sold—but...2025-02-0657 minSeller Sessions Amazon FBA and Private LabelRufus Deep Dive for Amazon SellersThis is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen. Host: Joanna Lambadjieva Guests: Danny McMillan, Oana (AI A9 Algorithm Specialist), and Andrew (Custom GPT...2025-01-3158 minSeller Sessions Amazon FBA and Private LabelBuying Back the Brand - The Story of Beast Gear with Ben LeonardBuying Back the Brand - The Story of Beast Gear with Ben Leonard  Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success  Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reached $6M in annual revenue, becoming the largest in the UK and Europe. Sa...2025-01-2229 minSeller Sessions Amazon FBA and Private LabelBehind the Scenes of Live Image OptimizationBehind the Scenes of Live Image Optimization  Host: Danny McMillan Guests: Dorian, Sim, Andri  This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Peroxide and Product Messaging The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility. Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less in...2025-01-2155 minSeller Sessions Amazon FBA and Private LabelRUFUS: The Blueprint (World Exclusive)Cracking Rufus and the Story Behind The Blueprint  Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon’s AI-driven evolution with Oana Padurariu and Andrew Bell. In today’s episode, they unpack the sicence behind Rufus and how it words on a technical level.   Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduction of Rufus, a powerful AI-driven recommendation engine designed to personalize the shopping experience. Unlike traditional keyword-based search algorithms, Rufus interprets natural language queries, connecting questions and answers to products through. Noun Phrases and semantic similarity models.  “The era of...2025-01-0944 minSeller Sessions Amazon FBA and Private LabelAmazon Seller Mental Health SpecialBack from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable insights, providing listeners with lessons on resilience, self-awareness, and community. Key Themes and Takeaways 1. The Entrepreneurial Highs and Lows Paul B...2024-12-271h 06Seller Sessions Amazon FBA and Private LabelMain Image Monthly - Winning the Amazon Game with DataMain Image Monthly - Winning the Amazon Game with Data  Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights), w...2024-12-1751 minSeller Sessions Amazon FBA and Private LabelMastering Amazon PPC and Organic Rankings with Anthony NguyenMastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings.  Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of s...2024-11-2632 minSeller Sessions Amazon FBA and Private LabelAdvanced Ranking on Amazon in Q4: Garfield CooreAdvanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System: Primary Ranking Events: Roughly 90% of ranking impact comes from core behaviours on Amazon. Key actions include searches leading to a product page, add-to-cart from a search click, and purchases fr...2024-11-1334 minSeller Sessions Amazon FBA and Private LabelBuilding a Full-Funnel DSP Strategy For Amazon SellersBuilding a Full-Funnel DSP Strategy For Amazon Sellers  Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon’s PPC. DSP allows for advanced targeting using Amazon’s first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP.  What is Amazon DSP? Sam explains that Amazon DSP is differ...2024-10-3128 minSeller Sessions Amazon FBA and Private LabelSeller Sessions - The Man Behind the Honeymoon Seller Sessions - The Man Behind the Honeymoon  In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce.  The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a gr...2024-10-0343 minSeller Sessions Amazon FBA and Private LabelThe Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New ExperimentsThe Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments  Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility.  Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance.  Testing and Implementation Danny outlines tes...2024-08-021h 00Seller Sessions Amazon FBA and Private LabelThe Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black HatThe Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat Introduction Welcome to another exciting episode of the Broad Match show! Adam's Segment: What's Coming Up Adam kicks off the discussion with some intriguing updates and future plans: Summer in Canada: Adam shares his experiences and upcoming summer plans. New Launches/Brands: A preview of exciting new product launches and brand developments. 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion. Adam's Main Discussion Adam delves into the Co...2024-06-261h 01Seller Sessions Amazon FBA and Private LabelThe Art of War on Amazon (Part 3)The Art of War on Amazon (Part 3) Welcome back to Seller Sessions! In this third installment of "The Art of War on Amazon," Danny dives deep into the psychological strategies and leadership principles that can elevate an Amazon business. If you haven’t listened to the first two parts, I highly recommend you do so for better context. Let's explore these insightful principles: Blaming Your Competitors Locus of Control: This psychological concept differentiates between internal and external perceptions of control. Amazon sellers often fall into the trap of attributing their failures to external factors, such as competitors' pr...2024-06-0408 minSeller Sessions Amazon FBA and Private LabelThe BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and MoreThe BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More In this engaging episode of Seller Sessions, host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset. Seller Sessions Live: The Evolution and Impact Refining the Format One-Day Event: Adam praises the one-day format of Seller Sessions Live, highlighting its efficiency and effectiveness compared to longer events. Quality Over Quantity: Danny explains that maintaining high-quality content throughout a multi-day event can lead to diminishing returns, hence...2024-05-161h 51Seller Sessions Amazon FBA and Private LabelThe Biggest Hack This Seller Used To Reach 9 FiguresThe Biggest Hack This Seller Used To Reach 9 Figures Welcome back to another insightful episode of Seller Sessions, hosted by Danny McMillan. In this episode, we are rejoined by Mels Terlouw, a seasoned entrepreneur peaking at 9 figures in sales. Together, they delve into the critical but often overlooked topic of addressing customer objections, a vital component of successful sales strategies. Key Insights from Mels Terlouw Understanding Psychological Warfare in Sales: Mels emphasises that selling is akin to psychological warfare where the goal is to win the customer’s heart. He gets frustrated with the co...2024-05-0132 minSeller Sessions Amazon FBA and Private LabelThe Art Of Winning on Amazon Part 1The Art Of Winning on Amazon Part 1 Building a Better Mental Fortress Welcome back to Seller Sessions. Danny explores critical, non-tactical aspects of life that are essential for Amazon sellers and entrepreneurs. Use this knowledge to strengthen your mental resilience, as it will greatly enhance your business and overall life experiences. Remember, the body tends to give up long before the mind does. Amazon remains a mental challenge in the competitive arena. It's only eight minutes long, so make sure you listen until the end, take notes, and watch your life...2024-04-2608 minSeller Sessions Amazon FBA and Private LabelOne of the Top Amazon Ranking Experts You Haven't Heard OfOne of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions, host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in the industry. It has taken four years to get him on Seller Sessions and well worth the wait… Key Insights from Garfield: Understanding Geo Rank: Ge...2024-04-221h 03Seller Sessions Amazon FBA and Private LabelThe Broad Match Show - Adam had a stroke, The W**d Farm and Rouge 99 Designer Steals A Seller DesignDanny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges. 2024-03-2840 minSeller Sessions Amazon FBA and Private LabelChina’s Slow Meltdown For Amazon SellersChina’s Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today’s unpredictable market landscape. Unpacking the Logistics Landscape: A 2024 Outlook Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. Supply Chain Insights: Discussion revolves around the post...2024-02-2925 minSeller Sessions Amazon FBA and Private LabelThe Challenge of Amazon's New FeeThe Challenge of Amazon's New Fee Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers looking to navigate the murky waters of Amazon's fee adjustments with strategic foresight. Understanding the Fee's Complexity James McConnel Jr.'s analysis begins with acknowledging the inherent complexity of the new fee. Unlike straightforward increases...2024-02-2039 minSeller Sessions Amazon FBA and Private LabelUnlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword StrategiesUnlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features. Indexing Insights: Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving...2024-02-1523 minSeller Sessions Amazon FBA and Private LabelUnlocking Amazon Success in 2024 with Kevin KingUnlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets...2024-02-0754 minSeller Sessions Amazon FBA and Private LabelExploring Google Business Profiles with Norm FarrarExploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands...2024-01-2435 minSeller Sessions Amazon FBA and Private LabelThe Broad Match Show with Adam HeistThe Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The...2024-01-2455 minSeller Sessions Amazon FBA and Private LabelMina Elias Unpacks Amazon DSP: A 20-Minute Expert GuideMina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan. Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP). This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their business. Understanding Amazon DSP Mina Elias kicks off by demystifying Amazon DSP, clarifying its role beyond Amazon's delivery services. He describes DSP as a unique advertising platform, rich with Amazon's first-party data...2024-01-0320 min
Menplus40 - Healthy Masculine MenMale and Female Dynamics with Izabela HamiltonMale and Female Dynamics with Izabela Hamilton Introduction: Complexities of Modern Relationships Welcome to another episode of MenPlus40, where host Danny McMillan converses with special guest Izabela Hamilton. This episode delves into the complexities of male-female dynamics, a topic often oversimplified in many discussions. Unlike typical narratives, this episode promises a nuanced exploration, considering various perspectives to enhance understanding and communication in relationships. The Essence of Male-Female Dynamics The conversation kicks off with a fundamental question: What does it mean when a woman asserts, "I do not settle?" Izabela, with her...2024-01-0259 minSeller Sessions Amazon FBA and Private LabelAds Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results?Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search...2023-12-2728 minSeller Sessions Amazon FBA and Private LabelOptimizing Conversions and Scaling Traffic with Mansour Norouzi For Amazon SellersOptimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale Targeted traffic is key - non-targeted traffic with low relevance won't convert Align traffic growth with conversion rate to balance advertising costs Use Product Opportunity Explorer to optimize listings and identify customer preferences Add virtual bundles, A+...2023-12-2045 minSeller Sessions Amazon FBA and Private LabelA9 Bot - How To Get The Most Out Of Your Listing OptimisationA9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner...2023-12-1807 minMenplus40 - Healthy Masculine MenA9 Bot - How To Get The Most Out Of Your Listing OptimisationA9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner...2023-12-1707 minSeller Sessions Amazon FBA and Private LabelAmazon / Life Year in Review 2023 with Danny McMillan & Adam Heist Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life’s ups and downs 2023 Amazon Seller Trends and Challenges:  “Post-COVID hangover” - sales declined 30% for many sellers, increased competition and costs -Success is now about differentiated, high-quality products with good branding and customer experience - Organi...2023-11-2353 minSeller Sessions Amazon FBA and Private LabelWorld’s Largest Resource For Amazon’s A9 (with Danny McMillan & Adam Heist) Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic optimisation strategy. Key Topics Discussed: Evidence that Amazon search algorithms are incorporating more semantic matching (and BERT), looking at full product listings rather than just keywords Success with broad match and phrase match PPC campaigns, indicating changes under the hood at Amazon The c...2023-11-2327 minSeller Sessions Amazon FBA and Private LabelWhat's New In Amazon's AMCAMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched...2023-11-1320 minSeller Sessions Amazon FBA and Private Label8 Figure Amazon Seller Mels Terlouw Goes Deep On Data8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. Grew to $2.4 million in sales in 2015, then continued rapid growth each year. Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great. In 2016, started building own software tools and put them into a...2023-11-0147 minSeller Sessions Amazon FBA and Private LabelSourcing and Manufacturing Options Outside of China - With Mike MicheliniSourcing and Manufacturing Options Outside of China - With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China. Key Takeaways Thailand is known for handmade, natural products vs China's expertise in electronics and injection molded plastics Northern Thailand specializes in wood, handmade goods, natural products. South Thailand near Bangkok has more traditional factories. Response times are slower in Thailand - you have to follow up more but once engaged...2023-10-2821 minSeller Sessions Amazon FBA and Private LabelAmazon Seller Health CheckAmazon Seller Health Check  Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers  The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity.  1. Prioritise exercise  Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is crucial for his daily routine. It helps him stay...2023-10-2353 minSeller Sessions Amazon FBA and Private LabelRyan Edkins - When The Aggregator Copies Your BrandKey Points:  Unethical behavior by some aggregators in the Amazon space is a growing concern. Sellers need to be cautious when sharing sensitive information and should read NDAs carefully. Not all aggregators engage in unethical practices, and many have brought benefits to sellers. Staying true to your brand's authenticity can help navigate competition and protect your business.  In a recent conversation between Danny McMillan, an Amazon expert, and Ryan Adkins, an experienced seller, they delved into the murky waters of unethical behavior by some aggregators in the Amazon space. This issue has been a growing concern for many sellers who ha...2023-10-2027 minSeller Sessions Amazon FBA and Private LabelQ4 Roundtable with Danny McMillan, Cara Sayer, Joe Jakes, Matt Parker, Matt Phipps, Nick Eary, and Ryan EdkinsIn this insightful episode of the Seller Sessions Podcast, host Danny McMillan brings together a panel of e-commerce experts to discuss Q4 strategies. As the holiday season approaches, this episode offers invaluable insights for Amazon sellers aiming to optimize their strategies.  Guest Lineup and Bios:  Cara Sayer: Cara is the inventor of SnoozeShade - a global baby brand that has helped hundreds of thousands of parents, won 80+ awards, and is recommended by the world’s leading baby experts. Passionate about her journey, Cara loves sharing her experiences and the reality of running and growing a 7-figure business in her signature stra...2023-10-0921 minSeller Sessions Amazon FBA and Private LabelJohn Hefter - Thrasio to Go NorthInsights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers. They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends that sellers should be aware of. With his wealth of experience and knowledge, John provides valuable insights and advice for anyone...2023-10-0538 minSeller Sessions Amazon FBA and Private LabelAmazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 MonthsAmazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months - - *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community. ### The Early Years: Starting on eBay - Frankie shares that he got his start in 2012 on eBay. - Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essential lessons in understanding marketplace d...2023-09-2541 minSeller Sessions Amazon FBA and Private LabelIn-Depth with Amazon seller Michael FenechIn-Depth with Amazon seller Michael Fenech   ### Introduction - Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast. - Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures.  ### Michael Fenech's Brief Intro - Michael and his wife are Amazon sellers with three SKUs. - A four-year Amazon journey preceded by experiences in Dropshipping and network activities.  ### Inspirations - Michael's background growing up in a high-achieving fami...2023-09-0740 minMenplus40 - Healthy Masculine MenToxic Shame In Men Feat: Elise Micheals ### Introduction - **Host**: Danny McMillan - **Guest**: Elise Micheals, men's mental health coach - **Overview**: Discussing the impact and management of toxic shame in men's mental health.  ### Elise Micheals - Rise to Prominence - **Social Media Insights**: Elise's knack for condensing complex mental health topics into short, impactful social media clips. - **Understanding Her Message**: Elise’s appreciation for being able to refine her message through social media platforms.  ### Journey to Men's Mental Health Coaching - **Initial Focus...2023-09-0548 minSeller Sessions Amazon FBA and Private LabelMMA Nutrition - Amazon Open BrandsMMA Nutrition - Amazon Open Brands  Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked.  - **Introduction and Background**  - Danny McMillan welcomes Mina to the show for an Open Brands series discussion.  - Mina is known for his work in content with PPC and his...2023-08-1631 minSeller Sessions Amazon FBA and Private LabelA New Hybrid Model For Financing Your Amazon Business A New Hybrid Model For Financing Your Amazon Business  In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth.  Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing funds for expansion or selling her business altogether. Traditional avenues like a standard bus...2023-08-0924 minSeller Sessions Amazon FBA and Private LabelOpen Amazon Brands - Rich Hawkins - GravityOpen Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase...2023-06-2845 minSeller Sessions Amazon FBA and Private LabelBehind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillanBehind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events. Episode Highlights: The Origins...2023-06-211h 00Seller Sessions Amazon FBA and Private LabelAmazon Seller Mihkel Moosel In-DepthIntroduction:  In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration.  Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up to his father for inspiration. He shares his early aspirations, ranging from wanting to be a veterinarian to a...2023-06-1440 minSeller Sessions Amazon FBA and Private LabelHacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony CofrancescoAdam Heist does his first in person interview with Anthony Cofrancesco from Data Dive.    Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!  This years line up thus far... More to be added  - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio...2023-02-2729 minSeller Sessions Amazon FBA and Private LabelUser Generated Content For Amazon Sellers - Earn Buyers Trust!On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!  Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!  ...2023-02-1651 minSeller Sessions Amazon FBA and Private LabelTips & Tricks for Post Chinese New Year Product Sourcing for Amazon Sellers Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even.  Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even.  ………………………………………………………………………………. Seller Sessions Live is Back!  Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on...2023-02-0322 minSeller Sessions Amazon FBA and Private LabelRanking on Amazon in 2023 Roundtable Ranking on Amazon in 2023 Roundtable  Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and...2023-02-011h 06Seller Sessions Amazon FBA and Private LabelAdam Heist Makes His Debut As HostAdam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers.2023-01-2230 minSeller Sessions Amazon FBA and Private LabelAmazon FBA New Capacity Limits 2023 & AWD Amazon FBA New Capacity Limits 2023 & AWD  Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped.  ………………………………………………………………………………. Seller Sessions Live is Back!  Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out succe...2023-01-2027 minSeller Sessions Amazon FBA and Private LabelAmazon Exits in 2023 - Roundtable (The Brokers) Amazon Exits in 2023 - Roundtable (The Brokers)  Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling.  We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again.  Today we discuss some of these trends with brokers tha...2023-01-1843 minSeller Sessions Amazon FBA and Private LabelAmazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel FernandezAmazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez  Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.   Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC...2023-01-131h 02Seller Sessions Amazon FBA and Private LabelA Deep Dive Into the Technical Workings Of ChatGPT For Amazon SellersA Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers  In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business.  Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he’s dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony’s less...2023-01-0947 minSeller Sessions Amazon FBA and Private LabelDanny McMillanFollowing my recent gig at ASGTG in Brooklyn for Ed Rosenburg, I caught up with Many Hoffman to get an inside view of what makes Brooklyn a hot bed of turning out some of the most successful Amazon sellers on the planet. As a concentration point, Brooklyn is pretty much pound for pound the most successful place of collective sellers doing 10's of millions in revenue each year. Many Hoffman is the CEO and Founder of Ptex Group; an award winning marketing and business services agency headquartered in Brooklyn, NY. They specialise in helping businesses flourish amidst...2022-06-0130 minSeller Sessions Amazon FBA and Private LabelCommon Mistakes When Structuring Amazon PPCMina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space...2022-04-0745 minSeller Sessions Amazon FBA and Private LabelRanking On Walmart & Omni Channel Management Darren is CEO of Vendo, a is a 360° digital growth agency specializing in online marketplaces such as Amazon and Walmart.com having. Darren has 20 years+ of ecommerce experience including affiliate marketing, PPC marketing, marketplace strategy, supply chain, sourcing, and all areas of general ecommerce management. He believes that in today's highlight competitive online marketplaces you need to win as much off of those platforms as on them by building brand awareness. Darren is very passionate about all things ecommerce and is focused on how we can continue to add value and growth for all of our VENDO clients in an e...2022-04-0627 minSeller Sessions Amazon FBA and Private LabelAmazons New Query Performance Dashboard Explained On Thursdays with Sharon, Sharon goes over the new Query Performance Dashboard in Brand Analytics.  The Query Performance Dashboard Provides visibility into your search term's performance based on shoppers' search behavior. For the selected timeframe, it shows metrics of the top terms of your catalog or ASIN (e.g., search displays, clicks, adds to shopping cart, and purchases). This information can help you to understand customer demand, what queries lead buyers to your products, at what stage you may be “losing” the buyer and much much more!  ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasi...2022-04-0128 minSeller Sessions Amazon FBA and Private LabelAI And Machine Learning For Amazon Sellers With An Edge Today Andy Arnott joins as we discuss some of the future possibilities for marketing on the cutting edge for Amazon sellers. The impact of AI on Marketing, Machine Learning and how to use in your business. How AI can improve your supply chain and why those that do use AI will have the upper hand. Andy started selling on Amazon in 2012 and hit 7 figures in sales within the first year of starting the business. Before starting his Amazon business, he worked for the US government in the aerospace industry & created a 7 figure mobile app software company. In 2015, he started an...2022-03-3149 minSeller Sessions Amazon FBA and Private LabelAmazon Sellers Of The UkraineToday we take a look at what is going on for Amazon sellers inside the Ukraine the impact on their families and Amazon business. Today, Vitalii Khyzhniak joins me to gives us some insight on how things are going and the effects of those around him. Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner...2022-03-3024 minSeller Sessions Amazon FBA and Private LabelGoing Deep Into Web3 With Blockchain And Advanced NFT StrategiesYev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference...2022-03-291h 02Seller Sessions Amazon FBA and Private LabelA Chat With 14 Year Old Entrepreneur Hayden Hart This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks.  ___________________________________________________  Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by Bett...2022-03-2851 minSeller Sessions Amazon FBA and Private LabelIn-Depth with 8 Figure Amazon Seller Dima KubrakDima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan...2022-03-2350 minSeller Sessions Amazon FBA and Private LabelAmazons New Search Catalog Performance Dashboard Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products. On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called "Query Performance Dashboard" which should be launched within the coming months. Here is what Amazon says about the dashboard: The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards: The Search Catalog...2022-03-2122 minSeller Sessions Amazon FBA and Private LabelLife After Exit With Shelley SimoneShelley started on Amazon in 2015 and one of the only people I know that sold two brands at the same time to two different aggregators. Two lots of discovery, two lots negotiations and double the stress. Whilst having help with the process using two different brokers both were over the line in a three month window. More info on Shelley and Scale For Etail https://www.facebook.com/groups/scaleforetail https://scaleforetail.com/upcoming-events/ ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan...2022-03-1539 minSeller Sessions Amazon FBA and Private LabelThe Impact Of War On Materials And Production CostsSteve Simonson returns to chat about the impact on metals, gas, oil and plastics from the current situation the world faces and those affect on both sides. Prices are increasing already in homes across many countries. Energy, people, materials and production are key drivers for brand owners across many product categories on Amazon. From internal circuit boards in electronics to plastics that account for many underpinned components that drive manufacturing. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more2022-03-1530 minSeller Sessions Amazon FBA and Private LabelSellers OF Amazon: Success Selling Snack Boxes On Thursdays with Sharon Even, Sharon welcomes a "not so typical" Amazon Seller who shares his story of building an assorted Snack Box company. Nick Neve is an Actor, Turned Subscription Box Seller, Turned Amazon Seller, Who has seen great success buying Niche Snacks Wholesale in the USA and creating different types of Snack Boxes under his brand in America on Amazon, Etsy and his own store. During this interview (which is a long one), Nick shares his story of struggling to make ends meet to how he came up with the idea of creating snack boxes, insight on how...2022-03-111h 56Seller Sessions Amazon FBA and Private LabelWorking With Micro And Macro Influencers - Tools, Negotiations & Granular Level Demographics On A BudgetLiran Hirschhorn returns to go in-depth on how he and his team using third party eye balls including running white listed ads against influencer profiles. Using a mixture of Hispey, MixMax, Upfluence (Free Chrome Experience) they dial in to get the maximum return. We discuss group buys on weekly stories over a month to maximise exposure (calculating eyes for each stories and expressed conversion rate)... And bartering for your budget requirements and never paying the ad rate card. The chat is mainly focusing on TikTok (18-25) and Instagram (25-34) which accounts for around 70% of the users on each platform.2022-03-0931 minSeller Sessions Amazon FBA and Private LabelGo All In On Sponsored Products? Or, Ride The Wave On Other Ad Types?Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and...2022-03-0816 minSeller Sessions Amazon FBA and Private LabelBuilding A Clothing EmpireFrankie Quiroz is a serial eCommerce brand genius who has successfully built 8-Figure Brands. Frankie is the Co-Founder of Tuned in Tokyo and Drip Creationz. Starting from rock bottom in a small town in Riverside, California; Frankie achieved acclaim by building his first 8-Figure Clothing Empire known as Tuned in Tokyo (the leader in automotive apparel and social media popular brand with over 1 million organic followers) in the summer of 2015. What started out as a dream has blossomed into a global business with a social network of 30 Million Followers and 30+ team members in a 32,000 square foot office. Drip Creationz...2022-03-0847 minSeller Sessions Amazon FBA and Private LabelThe Three Phases Of Amazon Selling Since 2015 with Adam HeistAdam Hiest joins me today as we discuss the issues faced by sellers today, vs the last 7 years from the gold rush of 2015, the OGs of 2008 to 2014 and the cyles of change. We cover the game today at 10,000 feet the massive upside in selling your brand and how the multiples are on their way down from the peak of the last 6 months. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and...2022-03-0338 minSeller Sessions Amazon FBA and Private LabelSourcing In Latin America For Amazon SellersTim Jordan joins today as we chat about sourcing and production in Latin American. This does away with lead time on frieght and greatly reduced import taxes and in some cases you can land your stock into your 3PL in 36-72 hours. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by Be...2022-03-0227 minSeller Sessions Amazon FBA and Private LabelFinding Meaning In An Uncertain World This week on Inspired With Bell... Corinne Lebrun is an author, speaker, expressive artist and scholar. She is working on her Ph.D. in social psychology and works with companies as a management consultant and organizational psychology expert. She is also passionate about spiritual growth and creative expression and teaches individuals tools for staying connected to their soul while living fully in the world. Her book a Handbook for Badass Spiritual Warriors can be found on Amazon, her second book Infinity Within is scheduled to come out in early 2023. ___________________________________________________ Grab Tickets for Seller Sessions...2022-03-0257 minSeller Sessions Amazon FBA and Private LabelTop Mistakes Amazon Sellers Should Avoid Making in 2022___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by A...2022-02-2533 minSeller Sessions Amazon FBA and Private LabelScaling Past 7 Figures Into Multi 8 Figure Brand On AmazonBrandon returns to chat about scaling from 7 figures to 8 and is on beat to hit 25m this year. With the logistics situation still upside down, ToS tightening up and the rising costs of PPC. It shows that with creativity, edge, processes and the right people in the right seats there is still plenty to play for if you play the game right and execute. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny...2022-02-241h 21Seller Sessions Amazon FBA and Private LabelManaging A Business With Grit And ConsistencyThis week on Inspired with Bell... Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the E-Commerce space. With over 16 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms and protect her clients’ interests. Her firm represents thousands of sellers worldwide and helps them with suspended listings/accounts as well as intellectual property protection and enforcement. Yael is also one of the co-founders of Fortunet (www.Fortunet.net), an investment banking firm focusing on the sale of medium an...2022-02-2245 minSeller Sessions Amazon FBA and Private LabelTaking Care Of You, So You Can Take Care of Your Business Work-Life Balance is something so many entrepreneurs struggle with, especially when both Life and Business can be so Dynamic. On Thursdays with Sharon today Sharon Talks about why taking care of yourself is so important to then be able to take care of your business. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tick...2022-02-1826 minSeller Sessions Amazon FBA and Private LabelUpcoming Conferences For Amazon Sellers You Should AttendToday I do a run down of key Amazon Conferences to check out for 2022. I also run down key fringe parties at Prosper Show. We all know the power of networking and it is also to have a bit of fun outside of staring at our screens. Make sure you sign up our VIP party on Tuesday 5-8pm with me DJing, It is put on by Fortunet (Yael Cabilly) and sponsored by Carbon6, Getida, Nozzle, Clear Ads and Sellers Funding Sign up here for free>>>>https://fortunet.net/exit-another-day/ Upcoming Fringe...2022-02-1714 minSeller Sessions Amazon FBA and Private LabelLowering Your Cost Of Acquisition When Using InfluencersJoe Reichsfeld is an Ecommerce Consultant with experience going back to before 2000. He has helped and worked with sellers of all sizes from 1-person shops up to Fortune 500 corporations. Joe focuses on helping sellers maximise the potential of the platforms they are on while diversifying and expanding their reach and dominance into other channels and markets. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https...2022-02-1532 minSeller Sessions Amazon FBA and Private LabelCreativity In A Tough Niche This week on Inspired with Bell...  Cara Sayer is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself! Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents, won more than 70 awards and is recommended by the world’s leading baby-sl...2022-02-1551 minSeller Sessions Amazon FBA and Private LabelTracking Your Market For Amazon SellersOn Thursdays with Sharon today Sharon speaks about why tracking your market is so important for many reasons including: a. Understanding the Market Cap / Volume b. Potential of Market Share / Current Market Share c. Keeping on top of new competitors coming in and more. Sharon shows how using a marketing tracking tool can assist you with getting a birds-eye view of your niche and keeping on top of the market and market changes.  ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: D...2022-02-1230 minSeller Sessions Amazon FBA and Private LabelOptmising Your PPC To Cut Costs Or When Exiting Your Business Every time our clients get ready for sale we need to take at their objects and desired outcomes. Everyone wants to cut their PPC spend but there are many variables here that could have a negative impact on rankings and consistency of sales. Today I will go through a 4 point system that you can implement to make improvements to your bottom live and or, getting ready your Amazon PPC as part of your exit process.  ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist a...2022-02-0911 minSeller Sessions Amazon FBA and Private LabelThe Prosper Show For Amazon SellersToday I sit down with Brian Anderson the producer of leading Amazon conference The Prosper Show. You can use my discount code (this is not an affiliate code, just a discount passed onto you) - SPEAKDMCM10 Visit : https://prospershow.com/ In March many sellers will head to Vegas for a few days of networking, learning and partying. We will have a look on what is coming up at the 2022 show and understand some of the inner workings on the large scale conference meets trade show. Prosper Show is ideal for...2022-02-0927 minSeller Sessions Amazon FBA and Private LabelEmail Marketing With A Content Driven PerspectiveEmail Marketing With A Content Driven Perspective This week on Inspired With Bell... Chase Dimond is currently a Partner at Structured — a top e-commerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and...2022-02-0755 minSeller Sessions Amazon FBA and Private LabelAmazon PPC - How To Migrate You Campaigns Without Killing You ConversionsToday I fly solo to chat about migrating your Amazon PPC using Portfolios to manage. I often hear how sellers switch to software and say it blows up their account. Two points here, the seller is in control of the software and a massive part of it, is the sellers PPC chops and time they invest in the software. More importantly, your campaign history and the dead start and your ability to recover, if your new campaigns go sideways. I'll share some ways to avoid all of the above and get your transition done as smooth as possible. 2022-02-0409 minSeller Sessions Amazon FBA and Private LabelA Brand New Look At The Canonical URL For Amazon SellersToday I am joined by Anthony Lee and McClain Warren to talk about the Canonical URL making changes outside of Seller Support and the loopholes with ToS. The ToS presents some interesting factors and depends on how you read it. If you compare what is written for US vs CA you will begin to understand some of the challenges pertaining to actual / perceived manipulator. We also chat about active and passive voice when it comes to copy. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim...2022-02-0138 minSeller Sessions Amazon FBA and Private LabelWomen In High Level PositionsOlivia Jones spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. Last May she joined BRANDED, where she is a Director in the Acquisitions team responsible for the end-to-end sourcing and integration of UK-based brands and brands in the Beauty & Personal Care vertical. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton...2022-01-3147 minSeller Sessions Amazon FBA and Private LabelPinterest 2022 For Amazon Sellers - The Power Of Video And Geo-Ranking In this session I sit down with Matt Parker that has been working with Pinterest for sometime and has an account manager on the Pinterest developer team. We discuss the power of video vs static images, the meta tagging the impact of frame rates and cover areas on Geo-Rankiing on both Amazon and Pinterest. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty br...2022-01-2831 minSeller Sessions Amazon FBA and Private LabelGift Keywords_ The Good, The Bad, The Ugly For Amazon Sellers Gift Keywords: The Good, The Bad, The Ugly  Gift keywords can be like hitting the lottery and whilst you should explore and test it would be silly to bank on this without a clear path laid with core keywords. I know of brands that were able to do well with this in the kids category and had a real knack of finding the right gift keywords to their products and had a strong hit rate. I have also seen sellers try to pivot to gift keywords as they used broadly related keywords in a niche whereby their product(s) fall b...2022-01-2508 minSeller Sessions Amazon FBA and Private LabelReinventing Yourself And Avoiding The Ordinary This week on Inspired with Bell... Karina Molostova is an entrepreneur, tech investor, and advocate for women in business. Her days are spent by dancing, growing her businesses, teaching women to succeed financially and finding new passions. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Ava...2022-01-251h 02Seller Sessions Amazon FBA and Private LabelAmazon Product Images: Creating The Brief For Your Designer or Photographer On Thursdays, with Sharon we talk: PRODUCT IMAGES made for conversion, How to create the brief for your photographer or graphics designer. Product Images are the most important part of your product page, It is what gets the click from the search results, what helps to showcase your product, and what helps the shopper envision your product in their life, or how it will solve their problem. In order to know what type of images you need for your product, you must first understand the following about your product: * Main Benefits * Main Features * Where it is used * How it is...2022-01-2130 minSeller Sessions Amazon FBA and Private LabelKey To Successful M&A Deals: Overcoming Due Diligence Blockers!Yael Cabilly, Co-founder of Fortunet (www.Fortunet.net), returns today to discuss the most common deal “blockers”, and how to overcome them: 1. Trust and confidence 2. Intellectual property 3. Momentum 4. Compliance / TOS Fortunet is an investment bank, focusing on the sale of medium and large Amazon businesses. The firm has closed dozens of 7-8 figures deal, and some of the largest transactions in the industry. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more2022-01-2016 minSeller Sessions Amazon FBA and Private LabelRelevancy Scoring Your Amazon PPC Keywords With A 5 Point SystemI see a lot of accounts whereby brands are not dialling in deep enough on their keyword research and tend to filter keywords by search vol on tools or base on frequency rank on Brand Analytics. Another thing I see is when sellers research the market and build a differentiated product which is too far removed from the niche that they were targeting, and falling between the stools. When they chase the original keywords and their product appears in the returned results it stands out like a sore thumb, in a good way if they convert, but can be...2022-01-1810 min