Shows
Agent Tech MasteryTony Adams PresEngage AI for Agents - Agent Tech Mastery PodcastPodcast Summary:
Introduce PresEngage.com (Tony Adams), an AI-powered presentation tool, and discuss its applications for real estate agents.
Key Takeaways
PrezEngage is an AI co-presenter that learns presentation materials and enables real-time Q&A via SMS
Key applications for real estate: listing presentations, open houses, property information dissemination
Offers 24/7 availability, lead generation, and a unique tech-forward approach to client engagement
Setup is quick (60 seconds) and integrates with Zapier for customizable notifications
Topics
PrezEngage Overview
AI-based software that learns presentation materials, notes, URLs, and references
Enables real-time Q&A over SMS for audience...2025-07-0426 min
Agent Tech MasteryAI Tips and Tricks - Agent Tech Mastery PodcastMeeting Purpose
Discuss the impact and applications of AI in real estate, with a focus on practical uses for agents.
Key Takeaways
AI is rapidly evolving and can significantly boost efficiency in real estate operations (e.g. content creation, data analysis, customer service)
While there are environmental concerns about AI's energy consumption, it's creating new job opportunities as industries adapt
Agents should embrace AI tools to stay competitive, but always verify AI-generated information for accuracy
Topics
Current AI Applications in Real Estate
Content creation: Quickly generate and refine bios, marketing materials, social media posts, and newsletters
Data analysis...2025-06-0630 min
Agent Tech MasteryHomes and Hazards Pt.2: Hidden Risks Every Real Estate Agent Should Know - Agent Tech Mastery PodcastMeeting Purpose
Discuss home hazards including lead, foundations, chimneys, and carbon monoxide as part of an ongoing series on residential hazards.
Key Takeaways
Lead paint in older homes poses health risks; professional testing and remediation may be required
Foundation issues can arise from poor engineering or soft substrates; proper permits and inspections are crucial
Regular chimney cleaning and WETT certification are important for wood-burning appliances
Carbon monoxide detectors are essential in homes with fossil fuel appliances or attached garages
Topics
Lead Paint Hazards
Historically...2025-05-1534 min
Agent Tech MasteryHomes and Hazards Pt.1: Hidden Risks Every Real Estate Agent Should Know - Agent Tech Mastery PodcastDiscuss home hazards and construction knowledge relevant for real estate agents.
Key Takeaways:
Agents should have basic understanding of home construction and potential hazards Key hazards include asbestos, radon, mold, and problematic plumbing materials (Poly B/Kitec) Proper ventilation and humidity control are crucial for preventing mold growth Agents should be able to recognize signs of potential issues or poor renovations
Topics
Home Construction Basics
Foundation: Concrete, blocks, or wood (in some areas) Walls: Typically wood frame (2x6 studs) with plywood or oriented strand board (OSB) sheathing Roof: Often...2025-04-2832 min
Agent Tech MasteryChoosing a Brokerage OR Switching - Agent Tech Mastery PodcastKey Takeaways
Agents are business owners, not employees; they should carefully evaluate brokerages based on their specific needs and long-term goals
Switching brokerages has significant hidden costs, including potential loss of data/contacts and extensive rebranding efforts
Using brokerage-owned systems (email, CRM, etc.) creates major risks; agents should maintain control of their own data and digital assets
Topics
Brokerage Models and Structures
Various models exist: franchise, independent, team-based
Different fee structures and service offerings (e.g. high fee with more services vs. low fee with minimal support)
Some brokerages specialize in new agent training/mentoring
Team...2025-04-0433 min
Agent Tech MasteryMobile Magic: Apps Every Realtor Should Know - Agent Tech Mastery PodcastThis episode talks about how cutting-edge tools meet real estate innovation. From boosting productivity with Canva and Snagit to streamlining workflows with Roboform and Captions.ai, this podcast is your go-to resource for leveraging technology to dominate the market.
Whether you're a tech-savvy agent or just getting started, tune in for expert tips and strategies to elevate your business and stay ahead in the ever-evolving real estate world.
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call...2025-03-1729 min
Agent Tech MasteryThe Dream of "Update Once, Update Everywhere" - Agent Tech Mastery PodcastMany real estate agents are using multiple email accounts, including personal accounts (Gmail, Hotmail, AOL) and brokerage-provided emails. This leads to disorganization and inefficiency.
Pain Points
Lack of centralized database for contacts, calendars, and documents
Time wasted updating information across multiple platforms (10+ hours/week)
Difficulty finding important files and information
Risk of data loss due to device damage or theft Inefficient bookmark management across multiple browsers and profiles
Specific Requirements
Cross-device accessibility for contacts, calendars, and documents
Centralized file storage system Efficient folder structure for easy file retrieval
Synchronized bookmarks across devices
P...2025-02-1424 min
Agent Tech MasteryMastering Newsletters: Strategies to Engage, Impress, and Stay Top of Mind - Agent Tech Mastery PodcastWhat's the point of doing a newsletter?
Stay top of mind with clients and prospects
Showcase expertise
Build and maintain relationships
Provide value through personal touches
How often should newsletters be sent?
Consistently, typically monthly
Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
Content Strategy
What type of content should be included?
Relevant, valuable information for recipients
Local events, restaurant recommendations, coupons
Avoid generic content like staging tips for recent buyers
Customize content for different segments (e.g. first-time buyers)
How can AI help...2024-12-2330 min
Agent Tech MasteryWebsite Wars: Choosing Between Custom, Broker, or Template Solutions - Agent Tech Mastery PodcastPodcast Purpose
Discuss website options and best practices for real estate agents.
Key Takeaways
Every agent should have a website to establish credibility and online presence.
Three main website options: custom-built, templated hosting service, or brokerage profile.
Regular website maintenance (every 6 months) is crucial for functionality and relevance
Effective lead capture and nurturing requires understanding and customizing the process
Topics
Website Necessity and Options
Agents need websites to prove legitimacy and showcase services
Main options:
Custom-built website (expensive, requires ongoing maintenance)
Templated hosting service (recommended, provides support)
Brokerage profile...2024-11-1931 min
Agent Tech MasteryDecoding Mortgage Rates: What They Truly Mean for You With Lynn Kelly - Agent Tech Mastery PodcastFor mortgage advice: Lynn@LynnKelly.ca, 778-839-9363
Discuss recent Bank of Canada interest rate changes and their impact on mortgages, with insights from mortgage broker Lynn Kelly.
Key Takeaways
Bank of Canada rate cuts only directly affect variable rate mortgages, not fixed-rate mortgages
Fixed mortgage rates are based on bond yields, not the Bank of Canada rate
Pre-approval and understanding true affordability is critical before house hunting
Appraisals play a crucial role in determining how much a lender will finance
Topics
Bank of Canada Rate Cut Impact2024-10-3043 min
Agent Tech MasteryBusiness Planning - Agent Tech Mastery PodcastDarci and Terry discuss the critical need for real estate agents to have a comprehensive business plan, including projecting revenue, mapping out all expenses, and understanding the true profitability of their business. They emphasize that many agents lack this foundational planning, leading to poor financial management and lost opportunities.
Breakdown of Agent Commissions @ 11:42 Terry explains in detail how agent commissions are typically structured, with a significant portion going to the brokerage for fees and services. They highlight that agents need to fully understand these splits and deductions to accurately assess their net earnings and profitability.2024-10-0336 min
Agent Tech MasteryCRM Enlightenment - Agent Tech Mastery PodcastDefining CRMs and their importance @ 0:00
Darci and Terry discuss what a client relationship management (CRM) software is and why it is an essential tool for real estate agents. They emphasize that a CRM is more than just a contact database - it helps manage the entire client lifecycle, including appointments, email campaigns, and transaction management.
Pitfalls of using a CRM incorrectly @ 5:29
Darci and Terry share stories of agents who have struggled with CRMs, either by not using them properly or by relying on a brokerage-provided CRM. They caution against using a CRM as...2024-09-1834 min
Agent Tech MasteryDigital or Printed Business Cards - Agent Tech Mastery PodcastWhat to look for in a printed card, info on the card, your image, etc. Some amazing digital card options Should you leave a card at a showing? and more....
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. Again, https://www.agenttechmastery.com/applypod
2024-09-0225 min
Agent Tech MasteryShould Real Estate Agents put images, logos, icons or banners in their Signature? - Agent Tech Mastery Podcast
In this episode, we tackle a key aspect of real estate communication: email signatures. Should real estate agents include images, logos, icons, or banners in their signatures? We’ll explore best practices to ensure your signature is both professional and functional while avoiding common pitfalls that can clutter communication and undermine your branding.
Whether you're new to the industry or a seasoned pro, these insights will help you refine your email signature and boost your overall communication strategy.
Are you stuck and piecemealed your business together? Let's get you where you want to go. If yo...2024-08-1624 min
Agent Tech MasteryREALTORS® & the Cloud: Dropbox, iCloud Drive, Google Drive, One Drive - Agent Tech Mastery PodcastDropbox, iCloud Drive, Google Drive, One Drive, what the heck?
Which one should I use.
What happens in your computer dies?
Should you sent files as attachments?
Should you use multiple cloud storage services? And much much more....
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change...2024-08-0538 min
Agent Tech MasteryREALTORS® and Free Email Addresses - Bad Or Good? - Agent Tech Mastery PodcastIn this episode, we talk about using a free email address for your real estate business. Is it a smart move or a potential pitfall for your professional image? We’ll explore the pros and cons of relying on free email services versus investing in a custom domain.
Tune in to discover how your choice of email address can impact client perceptions, branding, and overall business credibility. Whether you're just starting or looking to refine your professional presence, this episode will help you make an informed decision.
Are you stuck and piecemealed your business together? Le...2024-07-2540 min
Agent Tech MasteryWhat CRM should An Agent Use? - Agent Tech Mastery PodcastWhat is a CRM? How to choose a CRM? Can I get by without using a CRM? Syncing a CRM Systems and the importance of them. The money-making stuff. We will go over Email blasts and Drip Campaigns and their true power.
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod It's absolutely free and possibly the best call you have ever had to change your business.❤
2024-07-2341 min
Agent Tech MasteryBusiness Fundamentals For Real Estate Agents - Agent Tech Mastery PodcastHow The 30% Rule Works Every business operates on a fundamental financial principle: expenses should never exceed 70% of gross revenue, ensuring a 30% profit margin remains untouched.
If you want our help to do that book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
2024-05-3028 min