Shows
The Yield Doctor with James DeakerRetail Media Networks Grow in Predictable Stages — and Each One Has a TrapRetail Media Networks (RMNs) don’t grow in a straight line.
In this video, I break down the predictable stages of growth that every Retail Media Network goes through — from early launch momentum to scaled, complex operations — and, more importantly, the challenges and traps that tend to appear at each stage.
My focus here is on Retail Media Networks because they’re the fastest-growing part of our industry right now. But if you’re working at any publisher or platform experiencing rapid growth, you’ll recognize many of these sam...
2026-01-0716 min
The Yield Doctor with James DeakerRetail vs Commerce Media Networks: Growth, Data & AI with Danilo TauroEvery publisher wants a bigger slice of ad revenue. In retail, that only happens if you can prove ads drive incremental sales, not just clicks.
In this conversation, I sit down with Danilo Tauro (ex–Global Director of Media, Tech & Data at Procter & Gamble; former Head of Product for Amazon Ads; ex–GM of Uber Eats Advertising; now Managing Partner at Cardigraphy AI) to unpack how retail media networks (RMNs) and commerce media networks (CMNs) really grow.
We cover:
The difference betw...
2025-12-0839 min
The Yield Doctor with James DeakerDynamic Pricing - An abused techniqueDynamic pricing is one of the most overrated tactics in programmatic yield management—not because it doesn’t work, but because most teams try it far too early. In this video, I break down why dynamic pricing often backfires, the risks you need to understand, and the foundational yield management practices you must have in place before you even think about changing floors dynamically.
We cover:
What “dynamic pricing” actually means in programmatic
Why it creates revenue leakage when done too early
2025-12-0505 min
The Yield Doctor with James DeakerAI in Ad Tech - Evolution vs. RevolutionAI isn’t sweeping through digital media in one big wave. It’s reshaping ad operations in three very different ways — evolutionary changes, true revolutions, and a whole category of “too early to tell.”
In this session (recorded at AdMonsters Austin), I break down what each category actually means for people working inside publishers, platforms, and ad-tech companies. We look at:
👉 Evolution:
Incremental changes in areas like ad serving mechanics, forecasting, segmentation, and dashboarding — where years of machine-learning investment mean AI is an accelerator, not a shock to...
2025-11-2020 min
The Yield Doctor with James DeakerFrom Zero to One: How Lyft Built Its Advertising Business with Shane DwyerRarely do you get to hear from someone who built an entire advertising business from the ground up — inside a company that wasn’t even known for ads.
In this episode, James Deaker (The Yield Doctor) talks with Shane Dwyer, Head of Sales for Lyft Ads, about how Lyft created a thriving advertising ecosystem from scratch — from its first in-app placements to national brand campaigns.
Shane shares what it takes to launch and scale a media business inside a non-media company — the challenges, lessons, and innovations that made it...
2025-11-0732 min
The Yield Doctor with James DeakerYield Book - 4 LessonsWhat can yield analysts really take away from Ari Paparo’s new book Yield?
This isn’t a book review — it’s about the gold inside the book that every pricing or yield analyst should highlight and study. In this video, I break down 4 key lessons that will make you sharper and faster in digital advertising yield management.
If you’re new to the industry, or even if you’ve been around a while, these insights will help you connect the dots between theory, practice, and results.
...
2025-10-2410 min
2025-10-1634 min
The Yield Doctor with James DeakerAirlines Mastered Yield. Why Can’t Digital Ads?Why is yield management so much harder in digital advertising than in airlines or hotels?
In this video, I break down why pricing and yield management in digital media is uniquely complex — from the explosion of ad formats, currencies, and targeting options, to the lack of market transparency and the fragmented supply chain.
You’ll see:
A real-world example using the Yahoo homepage
How auctions, banners, video, native, and affiliate deals fit together
2025-10-1021 min
The Yield Doctor with James DeakerBook Review: Yield by Ari PaparoIn this video, I review Ari Paparo’s new book Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance.
As “The Yield Doctor,” I’ll share my perspective on:
Who should read this book
The key themes and stories inside
What it reveals about Google’s rise to power in ad tech
Lessons that publishers, ad ops teams, and ad tech professionals can take away
...
2025-10-0204 min
Murray Deaker's Sporting LivesDavid Kirk: The state of rugby, search for a CEO and the futureOn this episode, Murray talks to former All Black captain, now chairman of the New Zealand Rugby board, David Kirk. Deaks and David discuss the state of the game in New Zealand, his impressive CV and what it brings the role of chairman and also his thoughts on the way forward for rugby. He also gives an update on the hunt for a CEO and whether that person will be a kiwi. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Ful...
2025-09-1857 min
The Yield Doctor with James DeakerBlind and Transparent Ad NetworksSome of the biggest names in digital media still run blind ad networks—and advertisers keep buying. But why? In this video, I break down the differences between blind vs. transparent ad networks, showing how each model works, what advertisers see, and why publishers and network owners choose one over the other.
You’ll learn:
The key attributes of blind ad networks (and why definitions are shifting)
How margins, transparency, and business models differ
Examples of $...
2025-09-1609 minMurray Deaker's Sporting LivesDillon Boucher: Basketball in his DNA, Steven Adams and rebuilding the BreakersOn this episode, Murray talks to former Tall Black, turned basketball administrator, Dillon Boucher. Deaks and Dillon talk about the key moments from his player career - from getting dropped by the Breakers to finding winning culture in Australia. As an administrator Dillon has worked for Baskeball New Zealand as CEO and is now back at the Breakers as President of Basketball Operations. Dillon talks about rebuilding the Breakers, the huge age group talent here in NZ and the huge influence Steven Adams has on the game. Murray Deaker has been interviewing the biggest names in sport fo...
2025-09-0346 min
The Yield Doctor with James Deaker2025 Lower Price Floors YTAd tech vendors often warn publishers: “Don’t lower your price floors.” But what if that advice is holding you back from seeing your true demand curve?
In this video, I explain why starting lower isn’t about giving away value—it’s about uncovering hidden demand, attracting new buyers, and making data-backed decisions that maximize long-term yield. You’ll learn:
Why “optimal” floors from vendors may not align with your definition of success
How first-price auctions have changed the dynamics of bidding and flo...
2025-08-2806 min
REXREX August 15th - Julia Jones, James Jarden & Kelvin DeakerOn today's REX Daily Podcast, Dom George talks with Julia Jones about why she thinks turning on curiousity is better than outrage, Jo Grigg chats with James Jarden, Triple J Scanning, about in-lamb and in-calf rates, bull breakdowns , ewe numbers and breed trends. Dom talks with rugby referee Kelvin Deaker on rugby, his role in the agriculture industry and an award winning electric sprayer. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
2025-08-151h 29
The Yield Doctor with James DeakerCherry Picking in Ad Tech: What It Is and How to Protect Your InventoryWhen publishers move to programmatic, one of the biggest fears is losing control.
Will buyers cherry pick your best inventory and leave you with the scraps? Will premium deals dry up?
In this video, I break down:
What “cherry picking” means in ad tech and programmatic advertising
Why it’s a real risk — and when it’s not
How smart channel management can protect your premium sales while unlocking new demand
...
2025-08-1205 minMurray Deaker's Sporting LivesJoseph Parker: The story behind his success and the wait for a title fight.On this episode, Murray talks to kiwi heavyweight boxing sensation, Joseph Parker. For the first time 14 years, Deaks and Joseph meet to discuss how Joseph got into the best shape of his life, why he's waiting for a title fight and how many years he thinks he's got left in the ring. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport...
2025-08-0636 min
The Yield Doctor with James DeakerGoldilocks Metrics: Avoiding the Deal Desk Optimization MistakeWhat makes a deal desk truly successful? Faster approvals? Higher margins? Fewer escalations?
Be careful—optimizing for the wrong metric can backfire. In this (5-minute) Yield Doctor episode, James Deaker explains why many common deal desk KPIs are Goldilocks metrics—they shouldn't be too high or too low.
Learn how to monitor approval rates, turnaround time, and margin without turning them into dangerous performance goals. Discover why dashboards are better than dogma when it comes to deal desk success.
👉 If you're a publi...
2025-07-3104 min
The Yield Doctor with James DeakerThe Discounting Trap: How Pulling Demand Forward Breaks Your BusinessThe Perils of Predictable Discounting | Yield Story with The Yield Doctor
In this Yield Story, James Deaker (The Yield Doctor) shares a cautionary tale about the dangers of predictable discounting and pulling revenue forward — a trap that many pricing and yield leaders fall into.
Based on real (but anonymized) consulting experiences, this story dives into how one company’s quarter-end discounting habits trained customers to delay purchases, eroded pricing power, and created operational chaos.
You’ll learn:
✅ What "pulling...
2025-07-2505 min
The Yield Doctor with James DeakerLauren Weinberg - CMO ScorecardWhat Do CMOs Really Care About? | A Candid Conversation with Lauren Weinberg
What does a CMO actually look for in a media partner? And what publisher metrics matter... or don’t?
In this exclusive interview, James Deaker (The Yield Doctor) sits down with Lauren Weinberg—former CMO at Square and Peloton, and co-author of Self-Made Boss—to explore how top marketing executives make media investment decisions.
Lauren shares tactical insights on:
✅ How CMOs evaluate publisher performance
✅ What...
2025-07-1721 min
The Yield Doctor with James DeakerWhat Happened to Publisher Pricing Software?Why don’t publishers have good pricing software anymore?
Back in 2007, Yahoo, AOL, and Microsoft used a tool called Rapt to optimize rate cards in real time. Today? That software is gone—and no one has replaced it.
In this video, I explain why Rapt disappeared, why nothing has filled the gap, and what it would take for a new solution to emerge. Drawing on my own experience working at Rapt, I break down the key challenges—including programmatic dominance, product complexity, and the lack of transparent market signals.
...
2025-07-0806 minMurray Deaker's Sporting LivesMichaela Brake: Joining the Warriors, Rugby Sevens and Olympic GoldOn this episode, Murray talks to Rugby Sevens star and New Zealand Warriors recruit, Michaela Brake (nee Blyde). As the NRLW season gets under way, Deaks asks Michaela about her switch to league and why our women's sevens stars are able to play in both rugby and league competitions. They also discuss overcoming bad team culture to win Olympic gold, what makes her so successful and whether she thinks she'll make another Olympics. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stor...
2025-07-0239 min
The Yield Doctor with James DeakerHow AI Is Actually Changing Ad Operations — with Nagarajan ChakravarthyThere’s a lot of hype around AI in ad tech — but where is it really having an impact today?
In this episode, I speak with Nagarajan Chakravarthy, Chief Digital Officer and founding team member at iOPEX Technologies. We go deep into practical examples of AI transforming advertising revenue operations — from media planning to campaign optimization, and even creative generation.
You’ll hear:
What “Agentic AI” really means in Ad Tech
Which parts of the ad ops workf...
2025-06-2433 min
The Yield Doctor with James DeakerMeta Goes All-In on AI Ads: What It Means for Advertisers & AgenciesMeta Goes All-In on AI Ads: What It Means for Advertisers & Agencies
Meta just announced plans to fully integrate AI into its advertising platform by the end of next year — enabling brands to create and target ads using artificial intelligence with little to no manual input.
In this video, I break down what this shift means for:
Facebook/Meta advertisers
Agencies whose value lies in creative and targeting
The br...
2025-06-1004 minMurray Deaker's Sporting LivesIan Baker-Finch: To Hell and Back. Winning 'The Open', a crash in form and life in the mediaOn this episode, Murray talks to one of the best-known names in golfing circles, former golfer, now commentator, Ian Baker-Finch. Following the release of Ian's biography 'To Hell and Back', Ian talks Deaks through the high of winning the 1991 Open to the low of his career ending loss of form. Ian also shares his thoughts on LIV Golf and reveals which New Zealand golf course he ranks as one of the best in the world. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, unco...
2025-06-0440 min
The Yield Doctor with James DeakerHow AI Is Reshaping Digital Advertising – A Deep Dive with Alanna LaforetIn this episode of The Yield Doctor, James Deaker sits down with Alanna Laforet—CEO of Laforet Productions and former head of the IAB Tech Lab—to unpack where AI is actually transforming digital advertising today, and where it's headed next.
With experience spanning DoubleClick, Google, Omnicom, and Conde Nast, Alanna brings deep insight into how AI is reshaping media planning, creative optimization, and the ad tech stack itself.
We explore:
What’s real vs. hype in current AI implementations
...
2025-05-2222 min
The Yield Doctor with James DeakerAlex Roucourt on Adverting UpliftAlex Roucourt discusses the challenges to effective advertising measurement in a post-cookie environment and offers solutions to address these challenges
2025-05-2018 min
The Yield Doctor with James DeakerShiv Gupta Earnings May 2025Shiv Gupta from the U of Digital breaks down the trends from the Q1 Earnings cycle in Digital Advertising and Ad Tech
2025-05-1615 min
The Yield Doctor with James DeakerYield Stories - Sell Out The Homepage!A short story on the problems with setting a "sell-through" goal for a website and what should be done instead to maximize revenue through good Yield Management
2025-05-0803 min
The Yield Doctor with James DeakerHouse Ads ExplainedPublishers struggle with when and how to run their own ads ("House Ads"). This video outlines the best approach to run House Ads for maximum efficiency
2025-04-3006 minMurray Deaker's Sporting LivesKevin Cameron: A life in broadcasting, Sky TV, and rekindling old loveOn this episode, Murray talks to broadcasting veteran, Kevin Cameron, about his new book 'Two Passions'. Kevin tells Deaks about his life in broadcasting, his time as Director of Sport for Sky TVand his thoughts on what is crucial to Sky TVs future. Kevin also shares his love story with swimming great, the late Jan Cameron and talks of how their career ambitions kept them apart for twenty years. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theo...
2025-04-3038 min
The Yield Doctor with James DeakerYield Stories Get Price UpA short story about a lesson-learned in Yield Management - when increasing Price Realization was the wrong goal
2025-04-2503 min
The Yield Doctor with James DeakerYield Stories: The Wrong House AdsShort story on Yield Management in Digital Advertising - An example of problems from running House ads in the wrong way
2025-04-0205 minREXKelvin DeakerIn case you missed it, one of Dom's picks of the week is this chat with former international rugby referee Kelvin Deaker about his refereeing career, his current role as GM of TRS (Tractor Repairs & Spares) and his wide-ranging career in the agriculture sector. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
2025-03-2947 minREXKelvin Deaker - Refereeing, agriculture & electric tractorsDom talks with former international rugby referee Kelvin Deaker about his refereeing career, his current role as GM of TRS (Tractor Repairs & Spares) and his wide-ranging career in the agriculture sector. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
2025-03-2747 minREXREX March 28th - Former international rugby referee Kelvin DeakerOn today's REX Daily Podcast, Dom talks with former international rugby referee Kelvin Deaker about his refereeing career, his current role as GM of TRS (Tractor Repairs & Spares) and his wide-ranging career in the agriculture sector. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.
2025-03-2750 minMurray Deaker's Sporting LivesSteve Williams: Life with Tiger, the falling out and his biggest regretOn this episode, Murray talks to arguably the greatest caddy in golf, Steve Williams. To celebrate the release of this book 'Together We Roared', Deaks and Steve talk about his 12 years caddying for the phenomenon that is Tiger Woods. Steve opens up about what their relationship was like, why they haven't spoken in recent years and his biggest regret over their falling out. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Mur...
2025-03-2650 min
The Yield Doctor with James DeakerNate McCoy Building Ad TechNate McCoy shares lessons learned from 30 years of software development in Ad Tech
2025-03-2443 min
RISE TO LEADThriving in a Changing World with James DeakerThe Power of Small Company ExperiencesJames Deaker from California (originally from New Zealand) reflects on the valuable lessons he learned from his time in small companies, sharing insights on how these environments encourage innovation, flexibility, and problem-solving. James highlights how working without predefined roles allowed him to take on diverse responsibilities and tackle challenges that pushed him out of his comfort zone. He explains how this mindset later shaped his approach in larger corporations and helped him challenge the status quo, even when it wasn’t the easiest route.Adaptability in LeadershipJa...
2025-03-2038 min
The Yield Doctor with James DeakerRandall Rothenberg InterviewDiscussion with Randall Rothenberg on the current fragmentation of the publisher value chain and historical parallels
2025-03-1235 minMurray Deaker's Sporting LivesJohn Adshead: The highs and lows of '82 and football's rise in NZOn this episode, Murray talks to the first man to take New Zealand to a FIFA World Cup, former All Whites coach John Adshead. Deaks and John reflect on the success of his 1982 team, John gives his thoughts on rugby's current dilemma, the form of Chris Wood, and they discuss whether football is on the rise in New Zealand with the emergence of Auckland FC. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no...
2025-03-0542 min
The Yield Doctor with James DeakerYield Stories: Peter Naylor - The Chicken StoryPeter Naylor shares a short story about the importance of running effective advertising campaigns and chickens being sent to the slaughter
2025-03-0401 min
The Yield Doctor with James DeakerJoAnna Full Interview with James DeakerJoAnna Foyle discusses opportunities for different revenue streams for small publishers and creators
2025-02-2530 min
The Yield Doctor with James DeakerMatt Gay Interview - Ad Operations driving Yield improvementsMatt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser
#yieldmanagement #adops #digitalmedia
2025-02-2021 min
The Yield Doctor with James DeakerYield Stories - Rate Card UpdatesLessons learned about Yield Management related to a Rate Card update for a New York publisher
2025-02-1402 minMurray Deaker's Sporting LivesSir Richard Hadlee: the glorious 80s and the golden era of cricketOn this episode, Murray is joined by New Zealand cricket royalty, Sir Richard Hadlee. Deaks and Sir Richard discuss the rise of New Zealand cricket in the 70s and 80s, he shares in-depth memories from his career and reveals how he rates our recent cricket teams and their achievements. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See o...
2025-02-0554 min
The Yield Doctor with James DeakerPeter Naylor Maximizing Video AdvertisingPeter Naylor, former Sales Leader at Hulu, Netflix and Snap discusses different video advertising strategies. Different types of video advertising. How video content owners should maximize the value of their assets.
2025-02-0523 min
The Yield Doctor with James DeakerPaul Lewis - Set Better PricesPaul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.
2025-01-1626 minMurray Deaker's Sporting LivesMelodie Robinson: The future of rugby and sports broadcastingMurray is back for 2025! On this first episode for the year he's joined by former Black Fern, now World Rugby board member and TVNZ head of sports and entertainment, Melodie Robinson. Deaks and Melodie discuss the game of rugby, how to fix it, the future of free to air sports and also the joy of women's rugby. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast broug...
2025-01-0142 min
The Yield Doctor with James DeakerSimon Halstead on Programmatic CurationSimon Halstead discusses key programmatic advertising trends, including Curation
2024-12-1727 minMurray Deaker's Sporting LivesAlicia Hoskin: From heart surgery to Olympic gloryOn the final episode for 2024, Murray is joined by double gold medalist at the Paris Olympics, Alicia Hoskin. Deaks and Alicia talk about overcoming her rare heart complications, racing with the GOAT Lisa Carrington and the complexities of racing the K4. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnystudio.com/listener for privacy information.
2024-12-0448 minMurray Deaker's Sporting LivesTrent Boult: Walking away from NZC and why he'll never be backOn this episode, Murray is joined by one of our greatest ever paceman, Trent Boult. Deaks and Trent discuss his decision to turn down a New Zealand Cricket contract, the future of test cricket and why we've seen the last of him playing for the Black Caps. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnystudio.com/l...
2024-11-0644 min
The Yield Doctor with James DeakerTim StephensTim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising
2024-10-2223 minRadio One 91FM DunedinINTERVIEW: Antony Deaker for Radio One's 40th BirthdayINTERVIEW: Antony Deaker for Radio One's 40th Birthday by Zac Hoffman on Radio One 91FM Dunedin
2024-10-2100 min
Radio One 91FM DunedinINTERVIEW: Antony Deaker for Radio One's 40th Birthday - Zac Hoffman - Radio One 91FMINTERVIEW: Antony Deaker for Radio One's 40th Birthday by Zac Hoffman on Radio One 91FM Dunedin
2024-10-1600 minRadio One 91FM DunedinINTERVIEW: Antony Deaker for Radio One's 40th Birthday - Zac Hoffman - Radio One 91FMINTERVIEW: Antony Deaker for Radio One's 40th Birthday by Zac Hoffman on Radio One 91FM Dunedin
2024-10-1600 minMurray Deaker's Sporting LivesStacey Jones: The making of a kiwi league great and the highs and lows of the WarriorsOn this episode, Murray is joined by New Zealand rugby league legend, Stacey Jones. Deaks and Stacey talk about the highs and lows of the early days at the Warriors, what went wrong with the clubs NRL season this year and look ahead to Stacey's first crack at coaching the Kiwis international side later this month. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to yo...
2024-10-0240 minMurray Deaker's Sporting LivesHamish Kerr: The true story behind the Olympic jump-off for goldOn this episode, Murray is joined by Paris Olympic gold medalist, kiwi high jumper, Hamish Kerr. Deaks asks Hamish what really happened before the jump-off for gold in Paris, the pressure of qualifying and why he ended up in high jump. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnystudio.com/listener for privacy information.
2024-09-0439 min
The Yield Doctor with James Deaker4 things publishers get wrong about Programmatic AdvertisingSean Quick outlines four things that Publishers get wrong when they are implementing programmatic advertising
2024-08-2210 minMurray Deaker's Sporting LivesFinn Butcher: from Central Otago to Olympic gold medallistOn this bonus episode, Murray is joined by Olympic Men's Kayak Cross gold medallist, kiwi Finn Butcher. Deaks and Finn talk about the moment he knew he'd won gold in Paris, the highlights of his Olympic games, the future of Kayak Cross and what's next for Finn. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnystudio.com...
2024-08-2141 minMurray Deaker's Sporting LivesGeorgina and Caroline Evers-Swindell: the road to Olympic GoldTo celebrate the Olympics, on this episode, Murray is joined by double Gold medalists, Georgina and Caroline Evers-Swindell (now Georgina Earl and Caroline Meyer). Deaks asks them about their road to Olympics success, sibling rivalry, Dick Tonks and Caroline reveals she didn't always want Georgina in the boat. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnys...
2024-07-3142 min
The Yield Doctor with James DeakerRamona Gonzales LessonsRamona Gonzales shares her lessons learned from her career in Digital Media
Resources Discussed.
https://www.phyl.org/ Never Search Alone
https://latinomedianetwork.com/ Latino Media Network
2024-07-2528 minMurray Deaker's Sporting LivesRob Waddell: Succeeding at the Olympics, Team New Zealand and heart surgeryOn this episode, ahead of the Paris Olympics, Murray is joined by one of our Olympic greats, Rob Waddell. Deaks and Rob talk about what it takes to win Olympics Gold, his time with Team New Zealand, this honest thoughts on Grant Dalton, heart surgery and his thoughts ahead of Paris. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport....
2024-07-0447 min
The Yield Doctor with James DeakerMichael Albers Mastering Fractional WorkMichael Albers, former head of Consumer Product at Verizon Media discusses the Fractional Work model
2024-06-1424 minMurray Deaker's Sporting LivesJohn Mayhew: Headknocks, Jonah and the future of sport medicineOn this episode, Murray is joined by one of the off-field heroes of sport, John 'Doc' Mayhew. Deaks and John recap his career as team doctor of the All Blacks and Warriors, they unpack the big issue of CTE and talk about his special relationship with Jonah Lomu Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnys...
2024-06-0546 minMurray Deaker's Sporting LivesEliza McCartney: Overcoming injury and the road to the OlympicsMurray is back with season two of Murray Deaker's Sporting Lives! For the first episode back, he is joined by one of our athletics stars, pole-vaulter Eliza McCartney. Deaks and Eliza talk about her come back from injury, the techniques of pole-vaulting and how she is preparing for the upcoming Paris Olympics. Murray Deaker has been interviewing the biggest names in sport for 40 years. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport...
2024-05-0243 min
The Yield Doctor with James DeakerMarc GrabowskiMarc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common management mistakes, how companies can set up better management programs and the difference between a good manager and a good executive leader.
2024-05-0130 min
The Yield Doctor with James DeakerGreg MacDonald 2024 Ad Tech TrendsGreg MacDonald on 2024 Ad Tech trends, including the impact of the 2024 election, the intersection of M&A and Artificial Intelligence, and the challenges to Retail Media Networks from Cookie Deprecation
2024-04-2427 min
The Yield Doctor with James DeakerIan Thomas building Analytics in Digital MediaComparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry
2024-04-1236 min
The Yield Doctor with James DeakerStephanie Gutnik on DOOHAn interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities
2024-03-1524 min
The Yield Doctor with James DeakerAngie Eng InterviewInterview with Angie Eng of Angie's Career Gazette
Approximate timings:
[1:00] Why Angie started the Career Gazette
[3:55] Key Challenges in the Market
[6:45] Major industry trends (Challenges and Opportunities)
[10:35] Top Advice for 2024
[14:50] Engaging with the “Pay it forward” community
[15:50] Rising use of Slack Groups
[18:30] Growing Sectors within Digital Media
[21:10] The Emotional Side of a Job Search
2024-01-2428 minMurray Deaker's Sporting LivesSteven Alker: From the grind to Champions Tour golden streakOn the final episode of Murray Deaker's Sporting Lives for 2023, Murray is joined by the ultimate journey man, kiwi golfer, Steven Alker. Deaks and Steven talk about the turnaround in his career, from grinding away on the second-tier Korn Ferry Tour to his winning streak on the Champions Tour and the passing of his caddy Sam Workman from cancer. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opi...
2023-12-1342 minMurray Deaker's Sporting LivesAndrew Webster: Turning the Warriors around and creating a dynastyThis week Murray is joined by 2023 NRL Dally M Coach of the Year, Warriors coach Andrew Webster. Deaks and Webby talk about his coaching philosophy, turning the club around in his first year as head coach and his long-term commitment to Auckland and the Warriors. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold...
2023-12-0627 minMurray Deaker's Sporting LivesRic Kayne: The US billionaire building kiwi golf coursesOn this episode, Murray talks to American billionaire and owner of three New Zealand golf courses, Ric Kayne. Ric is the founder of Tara Iti and the two Te Arai Links courses in Mangawhai. Ric joins Deaks to talk about leaving a legacy and why he held nothing back in creating excellence in these courses. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opin...
2023-11-2940 minMurray Deaker's Sporting LivesTanni Grey-Thompson: From Paralympic great to the House of LordsThis week Murray talks to Paralympian great and Member of the House of Lords, Baroness Tanni Grey-Thompson. Deaks and Tanni talk about her incredible career, the selfishness required in top level sport and her role on the three-person panel, assigned to look into the Lance Armstrong affair and the role of the ICU in the scandal. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no non...
2023-11-2236 minMurray Deaker's Sporting LivesScott Dixon: Taming the fear of crashes, rating NZs drivers & being inducted into Motorsports Hall of FameThis week Murray talks to kiwi race car driver, 6-time IndyCar champ, Scott Dixon. Deaks and Scott talk about facing the fear in a dangerous sport, the lure of the Indy500, Scott rates New Zealand's other drivers and talks about his upcoming induction into the Motorsports Hall of Fame of America. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives...
2023-11-1546 min
The Stag Roar: Life Less OrdinaryThe Records Club/ P.J. Deaker, North Clinton Valley, Fiordland, Manapouri-Wakatipu Herd, 1975JOIN THE STAG ROAR COMMUNITY
This episode has been published and can be heard everywhere your podcast is available. https://www.stagroar.co.nz/ In these Mini-Podcasts we explore The Red Deer from D.Bruce Banwell's "The Red Deer" New Zealand Big Game Records Series With Permission of The Halcyon Press.
2023-11-1504 min
Connect to CapitalDr. Michelle Deaker builds healthcare and technology companies by leaning into the "hard things"Michelle Deaker loves doing hard things. She has a first class honours degree in science, a masters majoring in physics and chemistry, a PHD in applied science and has represented her country in a super demanding sport.But Michelle is best known for her outstanding contribution to innovation that can make a real difference in people’s lives. Michelle co-founded OneVentures one of Australia's leading Venture Capital firms (with 600M in funds under management). Michelle brings unique insight to the healthcare and technology companies in which she invests, having herself built and successfully exited a global te...
2023-11-0931 minMurray Deaker's Sporting LivesDanny Morrison: India's influence on cricket, our best batsman of all time & who will win the ODI crown!With the Cricket World Cup nearing the knockout stages, Murray catches up with former Blackcaps paceman, turned commentator, Danny Morrison. Deaks and Danny talk about India's influence on cricket, our best batsman of all time and how Danny rates the teams in India at the moment and who he picks to win the ODI crown. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Full of memories, theories, and opinion. And no nonsense! 'Mu...
2023-11-0838 minMurray Deaker's Sporting LivesMichael Hendry: Life as a pro golfer, is Lydia Ko New Zealand's best golfer and his battle with leukaemiaThis week Murray is talking golf with kiwi golfer Michael Hendry. Deaks and Michael chat about life as a pro golfer, whether Lydia Ko is New Zealand's best golfer and Michael's battle with leukaemia. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold Sport.See omnystudio.com/listen...
2023-11-0139 minMurray Deaker's Sporting LivesIan Jones: 1995 Rugby World Cup final, the poisoning saga and the special rivalry between the All Blacks & SpringboksThis week Murray is joined by former All Blacks lock Ian Jones. Kamo and Deaks talk about the 1995 Rugby World Cup final, how McDonalds spared 5 players from the poisoning and they discuss what is so special about the All Blacks, South Africa rivalry. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you by Gold...
2023-10-2553 minMurray Deaker's Sporting LivesSir Bryan Williams: Crippling fear before his debut in South Africa, the current rules of the game & unconscious bias.This week Deaks talks to former All Black, Auckland and Manu Samoa coach, NZR President and life member, Sir Bryan Williams. Beegee tells Murray about the crippling fear he had before his debut in South Africa, gives his thoughts on the current rules of the game and talks about the unconscious bias towards the Island teams. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no no...
2023-10-1835 minMurray Deaker's Sporting LivesMark Greatbatch: The '92 Cricket World Cup, and the current Blackcaps and tournamentWith the 2023 Cricket World Cup underway, Deaks catches up with former Blackcaps player and coach, Mark Greatbatch. Mark reflects on the '92 World Cup campaign that he was a part of and gives his thoughts on the current Blackcaps team and tournament taking place in India. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no nonsense! 'Murray Deak...
2023-10-1127 minMurray Deaker's Sporting LivesDevon Conway: South African-born Black Cap shares insights into his successThis week, to mark the start of the Cricket World Cup in India, Deaks catches up with Black Caps batsman Devon Conway. Devon gives Murray some insight into his success, they talk about that broken hand incident and he reveals his golf handicap, and why his teammates think it should be lowered. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no non...
2023-10-0421 minMurray Deaker's Sporting LivesSir Wayne 'Buck' Shelford: Rugby, Cancer & Race RelationsThis week Deaks is joined by rugby legend Sir Wayne 'Buck' Shelford. Buck and Murray talk about the current All Black team, how the game has changed since his time, his cancer diagnosis and how important your health is as you age. 'Murray Deaker’s Sporting Lives' will interview legends of sport, uncovering their stories. Murray Deaker has been interviewing the biggest names in sport for 40 years, and now he's back with a brand-new podcast. Full of memories, theories, and opinion. And no nonsense! 'Murray Deaker’s Sporting Lives' podcast brought to you...
2023-09-2745 min