Shows
Dealership FixitFixit Quick Takes - Measure to Improve: Benchmarks & Baselines in Internet SalesExplore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked
Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule.
Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet powerful strategies to measure and enhance your dealership's performance across five critical points in your sales funnel.
Whether you're a part of an Internet Sales, Web Sales, or Business Development...2024-05-1512 min
Dealership FixitE113: Greg Gifford's Local SEO Secrets for Powersports Dealerships Get An Edge on GoogleOn this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses.
Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management for dealerships.
Greg emphasized actionable tips and best practices that dealers can use immediately to enhance their online presence and attract more customers to their physical locations.
Guest: Greg GiffordWebsite: SearchLabDigital.com2024-03-2250 min
Dealership FixitE112: Dealership Fixit Podcast with AJ Meisel - 10 Simple Ways to Attract and Retain EmployeesJoin us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry.
From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success.
Tune in to gain valuable knowledge and take your dealership to new heights!
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...2024-03-1754 min
Dealership FixitE111: Dealership Fixit Podcast with Michael Gerbino with Piaggio Group Americas talks PowersportsOn this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry.
In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Product Marketing Specialist at Piaggio, and how he leverages social media and digital marketing to connect with riders and enthusiasts.
He also discusses emerging trends and offers invaluable advice for dealers aiming to adapt and thrive in the evolving digital landscape. Get...2024-03-0232 min
Dealership FixitE110: Driving Digital Growth: A Deep Dive into Powersports Internet Sales with Heather DeatherageOur guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates.
Subscribe Spotify: https://spoti.fi/3N9lzfg
Subscribe Apple Podcast: https://apple.co/43FoanX ...2024-01-2647 min
Dealership FixitE109: Mastering F&I in Powersports with Angela Hieronimus with Live Oak Dealer ServiceWelcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates.
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Follow our guest Angela:LinkedIn: htt...2024-01-191h 08
Dealership FixitE108: Dealership Fixit Podcast: Fireside Panel - Insights from Marketing MastermindsDive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing.
From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn how to leverage technology, optimize CRM, and foster a culture of collaboration in your dealership. Discover the secrets to enhancing customer experience...2023-12-2157 min
Dealership FixitE107: Dealership Fixit With Shaun Raines & Jacob Berry Round 3 - We Launch A Christmas Campaign for Kids motorcyclesWelcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.
Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our...2023-12-081h 00
Dealership FixitE106: Dealership Fixit Podcast: Navigating the Future with Jeremy Johnson of Lightspeed | Powersports Industry Deep Dive🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries.
Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations.
Timestamps:
00:00 - Introduction
02:15 - RV Industry Trends & Events
04:59 - Lightspeed DMS: Revolutionizing Dealer Operations
11:45 - Jeremy's Journey in Powersports
15:04 - The Evolution of Lightspeed in the DMS Industry
21:10 - Enhanc...2023-12-0156 min
Dealership FixitE105: Dealership Fixit With Shaun Raines & Jacob Berry Round 2 - We Launch A New Motorcycle Using AI and Show You How!In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch.
Youtube Link: https://youtu.be/UMZDP7pCMUA
Link to presentation: https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link
It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a str...2023-11-151h 18
Dealership FixitE104: Dealership Fixit With Shaun Raines & Jacob Berry Recap The Digital Dealer AI HackathonIn this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event.
The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch.
There were 10 teams working on the project and it was timed with a strict set of requirements.
Our team was the only team to come up with a fictitious car “The Homer” from The Simpso...2023-11-0449 min
Dealership FixitE103: History of Dealernews with Robin Hartfiel - Dealership fixit podcast powersports and motorcycleWelcome back to this weeks episode of Dealership Fixit!
In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.
Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.
We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition.
Robin wil...2023-10-2855 min
Dealership FixitE102: Mystery Shopping The Powersports Customer Experience With Fran O’Hagan from Pied PiperIn today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships.
Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service.
During our conversation, we discussed the survey questions, how they are scored, and why it is important for dealerships...2023-10-201h 14
Dealership FixitE101: Used Motorcycles Retail & Auction With Mike Murray From NPAHow’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy.
We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships.
Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut them loose and reinvest that into somet...2023-10-061h 08
Dealership FixitE100: Round 3 - All Things DMS With Justin Quinn From DX1Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS).
Youtube Link: https://youtu.be/26MEkI7Dm7E
This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work.
What does the DMS do for service advisors and how can we give them better tools to perform their job better to allow faster communication to the customer.
2023-09-231h 10
Dealership FixitE99: The State Of Motorcycle Industry Jobs With Jason GearldWelcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry.
During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his current role at MIJ.
We also inquire about the current job market in powersports and the various opportunities available.
As the industry is...2023-09-161h 07
Dealership FixitE98: Round 2 - All Things DMS With Justin Quinn From DX1In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management.
During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions outside the dealership. It is natural to wonder if a user needs to be a "computer guy" to use DMS options effectively. However, learning the software's functionality is key to managing multiple...2023-09-0848 min
Dealership FixitE97: The State Of Service Technicians With Tim Yarborough from MMIOn this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI).
As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic.
We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for th...2023-09-011h 18
Dealership FixitE96: All Things DMS With Justin Quinn From DX1In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager.
Justin's passion for powersports also led him to work with the Factory KTM racing team and travel the world. As a seasoned veteran of DMS and dealership operations, we discuss the Dealer Management System (DMS) and its functions in...2023-08-181h 12Dealership FixitWelcome To The Dealership Fixit Podcast - IntroFollow the Fixit:
Subscribe YouTube: https://youtube.com/@dealershipfixit
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Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support2023-07-2200 min
Dealership FixitE95: Unleashing the Power of CRM for Success. Creating & Innovating Out Of Need for Motorcycle & Powersports Dealerships.Check Out Our New Episode!
On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships.
Subscribe YouTube: https://youtube.com/@dealershipfixit
We talk through the history of how and why Tad, and his twin brother Tod, build and developed their own “traffic log” in the early 200’s while working for the powersports group RideNow.
After that success, he was approached by Dealerspike t...2023-07-2158 min
Dealership FixitE94: The Key to building a high performing business development center in your powersports dealershipWatch On Youtube: https://youtu.be/8zyEw0QUOt0
On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships.
The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification.
The dedicated team available for the customer allows a smoother customer journey and removes friction for the buyer.
Take it one step at a time and make the process your own. 1 agent or 10, the build-out will look different for everyone.
Follow...2023-07-1440 min
Dealership FixitE93: Unveiling the Marketing Secrets of Powersports Dealership Advertising Unbelievable Strategies Revealed With MikeOn this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.
Subscribe YouTube: https://youtube.com/Dealership FiXit
He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.
We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your...2023-07-071h 30
Dealership FixitE92: Your Dealership Is Not A Stock Photo. Will Customer Swipe Right On Your Inventory Dating Profile?Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro
Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources
Spotify: https://spoti.fi/3N9lzfg
Apple Podcast: https://apple.co/43FoanX
YouTube: https://youtube.com/@dealershipfixit
On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile.
Shoppers browse your inventory the same way singles browse dating app...2023-06-3023 min
Dealership FixitE91: The Insane World Of Buying and Selling Motorcycles With Tony; Owner, Operator & Head Mechanic at Powersports Of Palm Beach.Check out our new Episode!
On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach.
YouTube: https://youtu.be/CP9sVjPBenU
The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.”
“Motorcycles is about passion, community, about an outlet and a lifestyle.”
From graduating Motorcycle Mechanics Institute and starting a small repair shop, to buying his first...2023-06-2352 min
Dealership FixitE90: Powersports dealerships & Artificial Intelligence, what is the impact on our staff & customers? Jacob Berry & Angel Hacker Discuss All The potential for dealer staff membersCheck Us Out on Youtube: https://youtu.be/_uy3PPGhFUA
On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast.
There are lots of different programs out in a short amount of time. We look at the various ways a AI tool can help supplement a dealership staff and their responsibilities.
Fr...2023-06-1654 min
Daniyal Sheikh PodcastFIXIT, POLITICS AND KARACHI Ft. Alamgir Khan | Episode #07
0:00 – intro
0:35 – what made you think of starting Fixit?
3:50 – from how long fixit is working and what it has done?
9:40 – jail stories.
15:18 – why there is a downfall in fixit after you became the MNA?
18:40 – MNA and fixit controversy.
20:20 – from how many years you are working as a volunteer?
22:57 – why didn’t you stand as a mayor candidate?
28:25 – Imran khan’s popularity
31:42 – views on jamat-e-islami
35:40 - ghaddari in pakistan
39:50 – saeed ghani as mayor and 18th amendment.
44:25 – quota system and jaali domicile
47:23 – what is the future of fixit
49:13 – welfare institutions in karachi
52:17 – what is your future as a politician?
53:59 – what is the story behind your mustache?
55:1...2023-06-1357 min
Dealership FixitE89: Benchmarks & Baselines with the 5X50% Rule with Jacob Berry & Angel HackerYoutube: https://youtu.be/IRRmPg0IFl0
Downloads: https://www.internetsalescoaching.com/
On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store.
How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the easiest way to start tracking the 5 main points in the Internet...2023-06-0926 min
Dealership FixitE88: Jacob & Angel Cover Top Stories. Pied Piper ranks Indian Dealers #1, Tucker Goes Direct To Consumer & The FED Rates Rise Again!Youtube: https://youtu.be/_l415vmj1X4
On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business.
Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping?
Tucker goes DTC (direct to consumer) and some industry heavyweights feel like its now competing with the dealers they are distributing it for. Can this be a good thing for both D...2023-06-0259 min
Dealership FixitE87: Customer Experience with Angel Hacker, General Manager of Indian Motorcycle San Diego
Youtube: https://youtu.be/faESiEPEbrQ
On this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California.
A veteran of dealership processes and running a high-performance team, she covers her experience and perspectives on customer success with reputation management.
We talk about Angel’s background, the online experience to in-store, and the customer's journey in both. Throw a leg over, take some notes and enjoy!
...2023-05-261h 30
Dealership FixitE86: Easy Ways To Improve Your Online Game with Jacob BerryOn this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn.
A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinkedin
We talk about Jacob’s background, the online inventory merchandising and the customer's journey to find it and submit a request.
Follow Our Guest:
Email: mr.jacob.berry@gmail.com
https://twitter.com/mrjacobberr
ht...2023-05-2047 min
Dealership FixitS5:E86 my "The Last Time" storyThis episode is tagged as Explicit because I talk about (wait for it) ... HICKEYS!
I probably just lost most/all of my dealership business-only minded listener audience! Haha. But, I thought this stupid kid story was so fitting to go into a new year where we are constantly being told what new thing we need to worry about. I had been thinking I wanted to share this story for the New Year 2023 and then was certain I would after the house deal fell thru mid month. But, I got busy again and today out of the blue t...2023-01-2712 min
Dealership FixitS4:E85 - Frank J. O'Connell author of Jump First Think FastHow lucky am I? I saw this book that I knew I had to buy and read and when I messaged the author about coming on my little dealership podcast to talk about it, he said yes! Frank J. O'Connell, who before becoming an author of this book was in leadership at several titan companies you'd know the names of, including Indian Motorcycles. Frank is an avid motorcycle rider and enthusiast of 50 years and logs more miles each year than most legit motorcyclists that I know. Being an absolute top level corporate turnaround guy as well as a motorcycle...2022-12-2436 min
Dealership FixitS4:E83 - Phillip Orange from Houston Motorsports & the daily 10 penniesPhillip Orange from Houston Motorsports joined me to chat about powersports dealership as well as leadership stuff including his 10 pennies philosophy.
Phillip shares that he got into the motorcycle business when he got a chance to work at a dealership in the Houston area. With the help of some great employers to teach him the ropes and at least one great mentor, he has gone on through dealership management and now owner & operator of multiple stores in his native Texas region.
It's obvious that he is motivated through his Faith in God and shares some of...2022-10-301h 04
Dealership FixitS4:E82 - We Talk FTC Rules with Michael Masouras, CEO of MotoHunt.comMichael Masouras of MotoHunt.com joined me to chat about several things but mainly what is going on with the impending FTC rules changes that are looming, which will affect all dealerships with regard to how they can advertise their units for sale.
Michael has the dealers interests at the heart of his business so if you aren't familiar with them, please go look at their website and learn about what they are already doing and can possibly do more of, for your powersports dealership lead generation.
Check them out here: Motohunt.com
Contact Michael directly here: michael@motohunt.com
*****
The De...2022-09-2358 min
Dealership FixitS4:E81 - 5 Minute Gamify - Heartburn to Heartbeat with Michael Masouras of MotoHunt.comMichael Masouras, CEO of MotoHunt.com joined me for a quick Heartburn to Heartbeat episode today.
Check them out here: Motohunt.com
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The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!
Thank you!
Brian Croft
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Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support2022-09-1905 min
Dealership FixitS4:E80 - 5 Minute Gamify - Heartburn to Heartbeat with Jeffrey P. McNulty of New Retail EthosMy friend Jeffrey P. McNulty joins me for a "quick" Gamify Heartburn to Heartbeat segment!
Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points." He has been labeled a "Hybrid" in the business world as he has over 30 years of experience as a Retail Executive for The Home Dep...2022-09-1610 min
Dealership FixitS2:E60 - Kurt Von Ahnen / Leadership in CrisisKurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this.
Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtvonahnen/
His website Mañana No Mas is here: https://manananomas.com/
The dealership fiXit podcast exists to tap dealers into high performance ideas!
Please share this w...2022-09-1656 minDealership FixitS2:E69 - 10 Changes Dealerships Should Make After Coronavirus w/ Jared BurtJared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic.
He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn
Jared says it will also be published on DealerNews this coming Monday, March 23, 2020.
If you haven't checked out DealerNews recently, do yourself a favor and hop over there. They were a true staple in my days at dealership (albeit in a paper version!)
Jared is NOT new to the ideas of dealerships needing to ma...2022-09-1655 minDealership FixitS4:E79 - Retail - Where Should Your Focus Be Right Now? - Jeffrey P. McNulty joins meIt's an honor to welcome back to the show, my friend Jeffrey P. McNulty!
Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points." He has been labeled a "Hybrid" in the business world as he has over 30 years of experience as a Retail Executive for The...2022-09-161h 20Dealership FixitS4:E78 - Jon Levesque of Ronnie's Cycles - how Facebook groups are helping them connect to customers at a new levelJon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as a tool for the dealership to help remove barriers for older riders/racers to reenter the dirtbike category in as safe an environment (mentally and physically) as p...2022-09-011h 01Dealership FixitS4:E77 - 5 Minute Gamify - Heartburn to Heartbeat with Jon Levesque of Ronnie's Cycle Sales of BenningtonJon Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode.
Watch for a full episode from Jon coming this week!
Check out Ronnie's Cycle Sales of Bennington here:
Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal
Web - https://ronniesbennington.com/
*****
The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!
T...2022-08-3103 minDealership FixitS4:E76 - Jake Lowry on his journey from pro racer to pro dealership employeeJake Lowry is a family man, pro level mx-er, podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area). Jake joined me today for a long chat where he shared some of his journey from son of a shop owner, bound for shopdom (lol) to living his dream as a national level pro motocrosser and how he turn that dream into the current blend of what he does WHILE being a busy family man. I have to admit I envy his ability of that much m...2022-08-301h 50Dealership FixitS4:E76 - Catching up with Primo Marotto of Scott SportsPrimo Marotto from Scott Sports (aka Scott USA) joined me for a full episode to chat about what is happening in the world of goggles.
My first job outside the dealership came from Primo and we chat about that among other things.
If serving dealers has done one thing for me over the years, it's given me the opportunity to meet and befriend the best humans!
#dealership #primomarotto #scottsports #scottusa #scottgoggles #motocross #goggles #defendyourvision #partsdepartment
Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision"
pr...2022-08-2450 minDealership FixitS4:E75 - 5 Minute Gamify - Heartburn to Heartbeat with Primo Marotto of Scott SportsHe might be one of the most contagiously fun people in the business to be around - Primo Marotto from Scott Sports (aka Scott USA) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode.
Watch for a full episode from Primo coming this week!
Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision"
*****
The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast pla...2022-08-2205 minDealership FixitS4:E74 - 5 Minute Gamify - Heartburn to Heartbeat with Tiffany MillerTiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.
She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com and her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of.
Watch for a full one hour episode with Tiffany! #heartburntoheartbeat on Dealership fiXit.
Link up with Tiffany here:
https://www.moto-resume.com...2022-08-2106 minDealership FixitS4:E73 - How to develop & keep your best employees with Tiffany MillerTiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.
She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com as well as her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of.
Also check out her 5 minute Q&A in #heartburntoheartbeat on Dealership fiXit.
Link up with Tiffany here:
https://www.mot...2022-08-201h 04Dealership FixitS4:E72 - 5 Minute Gamify - Heartburn to Heartbeat with Jake Lowry of Graham KTMJake Lowry, a podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area) joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. Watch for a full episode with Jake sometime soon! #heartburntoheartbeat
You can check connect with Jake here:
Instagram: https://www.instagram.com/jake231/
LinkedIn: https://www.linkedin.com/in/jake-lowry-b654a6135/
The Shop: A Moto Podcast: https://podcasts.apple.com/us/podcast/the-shop-a-moto-podcast/id1514329977
Graham KTM: https://www.grahamktm.com/
T...2022-08-1905 minDealership FixitS4:E71 - Update - New Episodes Coming This MonthHey fiXit friends!
Yes, I have been away a bit from giving you fresh content - but I have new episodes in process and more fun conversations planned with powersports industry folks.
Stay tuned!
Brian Croft
Dealership fiXit
503-724-1185
dealershipfixit@gmail.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support2022-08-1902 min
Dealership FixitS3:E69 - Michael from MotoHunt talks Google & How Dealerships Can Perform Better for FreeToday on the very first episode back in this year, 2021 - Episode 69 - Michael Masouras from MotoHunt.com talks Google and how dealerships can get more bang for their buck on that behemoth search engine. He worked at Google so he knows his stuff. Listen up!
Below are the links regarding tools he discussed that dealers can use today to get an idea on how well they are actually doing in search results.
You can contact Michael at michael@motohunt.com for any questions regarding the subject - he says he is glad to help...2021-10-251h 15
Stasis PodStasis Pod Episode #256: The Trouble with FixitWhen Sideswipe finds Fixit completely immobilized by his vocal tic, the Autobots decide to try to repair their Mini-Con friend. But some crossed wires active a forgotten prison guard mode, turning little Fixit into a merciless weapon who's convinced Team Bee are Decepticon fugitives! Can they get the old Fixit back before he destroys the scrapyard? Where did he get all these weapons anyway? What returning Decepticon threatens to make the situation even worse? And should we call him something like Breakit or Killit now? Join us this week for "The Trouble with Fixit"!2021-01-1841 min
Dealership FixitS2:E67 - Powersport Roundtable - Dec 9th - Part 4/5 Laura RondonPowersport Roundtable - Dec 9th - Part 4 - Laura Rondon
Laura, a creative designer with 10+ years of experience in graphic design with the Adobe Suite. Is a part of the Beyond Creative team and has designed for companies like Harley-Davidson of Miami, Miami-Dade County and others. Focus in Marketing | Graphics | Social Media
She shares some ideas that may go counter to assumptions we have in how to best use social media for best results in business, plus which social media realms and how frequently to use. So many great morsels in her session.
2020-12-271h 00
Dealership FixitS2:E66 - Powersport Roundtable - Dec 9th - Part 3/5 - Joe IribarrenPowersport Roundtable - Dec 9th - Part 3 - Joe Iribarren
Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry.
"We ride and we get it! We understand the intricacies of your business and share the same passions."
Joe knows his stuff and was previously marketing director for some true heavy hitter marine and powersports businesses in southern Florida.
Find Joe and Beyond Crea...2020-12-271h 03
Dealership FixitS2:E65 - Powersport Roundtable - Dec 9th - Part 2/5 - Joe MarcouxPowersport Roundtable - Dec 9th - Part 2 Joe Marcoux
With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries.
He is a published author and has created programs that have helped thousands of sales people in specialty retail stores all over North America, Europe and Asia.
Joe has been contracted to train, coach and help with integration...2020-12-271h 07
Dealership FixitS2:E64 - Powersport Roundtable - Dec 9th - Part 1/5 - Stacy RaskePowersport Roundtable - Dec 9th - Part 1 - Stacy Raske
About Stacy Raske
An Iraq War Veteran and founder of Stacy Raske Coaching & Consulting, Stacy Raske is an author, speaker, coach, and business strategist.
Since her own powerful transformation, Stacy has been obsessed with helping others do the same. Today, she is committed to supporting high-achieving entrepreneurs in growing their businesses with ease and authenticity by helping them build confidence and finally giving themselves permission to be successful. Stacy calls herself "The Empowered Overthinker" because her journey focused on getting out of her...2020-12-2753 min
Dealership FixitS2:E63 - What is the POWERSPORT ROUNDTABLE on Dec 9th?Link to sign up here: https://powersportroundtable.com/
Seats are FREE right now! BUT YOU MUST RESERVE YOUR SPOT IN ADVANCE.
December 9, 2020 — 9 am to 2 pm PST
Bringing Powersport Experts to the circle, adding value to dealers and seeking excellence
Whether Sales or Service, you must be looking at positive channels to draw attention to your business. We’ll discuss a few tools about online publishing illuminating the options and tools at your disposal.
The Dealership fiXit podcast exists to help dealerships tap into high performance ideas!
...2020-12-0803 minDealership FixitS2:E61 - Tony Altieri from NPA - We discuss their used market insightsTony Altieri is the VP of Business Development at National Powersport Auctions (NPA).
He joined me tonight to chat about their used market insights videos he is now doing frequently to share WHAT is happening at the auction and WHY.
Some really interesting insights from a team that certainly has their finger on the pulse of dealers, nationwide.
Check their videos out here on the NPA YouTube page: https://www.youtube.com/channel/UCvd6yAMOEo-1FMe4RbLwZCQ/featured
Connect with Tony here on Linkedin: https://www.linkedin.com/in/tony-altieri-a6817b61/
The Dealership fiXit podcast exists to tap dealers into high...2020-05-1544 minDealership FixitJaye Sanders from Dream Team Referrals - Episode 58Jaye Sanders joined me tonight to discuss what a recruiter can do to help dealerships as well as individuals who work in the spaces of powersports, marine & RV. Now, with the current situation involving the #COVID19 #CoronaVirus there may be a certain lack of action by many of us to wait and see but Jaye says they haven't stopped helping people and businesses like you, connect the right talent to the right opportunity. In fact it might be the perfect time to utilize your skills for a business that needs some fresh people power perspective.
She offers...2020-03-1939 min
Into The Knight -The Moon Knight PodcastEpisode 136- OVER THE MOON Arc Review: Fixit in Vegas Become a Patron! EPISODE 136: High Priest of Khonshu Rey is joined by regular Loony and awesome co-host 'The Power of' Chad to go through a short arc in a title series you wouldn't expect! The Fist of Khonshu finds himself up against the Grey Hulk, Joe Fixit, in Las Vegas whilst in the back up story, we're treated with more Hulk madness with grudge match pitting She-Hulk against Grade A douche, the mysterious Red Hulk! How does Moony fare in this adventure? You'll have to listen to fi...2020-03-071h 30Dealership FixitRetain Your P&A Customers - Richard Kimes - Episode 56Parts & Accessory folks - Do you want to grow? Are you currently retaining all of your customers? Sadly, based on what I see when I visit or consult with many businesses, the answer is probably not a yes. So, if you are bleeding customers at any level, what is step one? I had Richard Kimes come on the dealership fiXit podcast to discuss just that.
Although he is no longer with Helmet House, Richard's most recent role was as their Chief Marketing Officer & Director of Training until late last year. You probably know Helmet House as your m...2020-02-0747 minDealership FixitLEADERSHIP AXIOMS THAT ENSURE MY INTENTIONS ARE HONORABLE & TRUE by Jeffrey P. McNulty, read by me - Episode 55I wanted to read this LinkedIn blog post from my friend Jeffrey.
It hits home for me and I'm sure it will hit "home" for you... wherever you find yourself.
Buy his book on Amazon here: https://www.amazon.com/Ultimate-Retail-Manual-Strategies-Retailers/dp/1732565414
Jeffrey P. McNulty can be found on LinkedIn here: https://www.linkedin.com/in/jeffreypmcnulty/
The actual LinkedIn post can be found here: https://www.linkedin.com/pulse/leadership-axioms-ensure-my-intentions-honorable-true/
Thank you for listening to the Dealership fiXit podcast.
...2020-01-2415 minDealership FixitKurt von Ahnen wants to help you with Fixed Ops - Episode 54I recently read Kurt von Ahnen's book "Service Writing in Black & White" written in 2007 and - I can tell you that if you have any interaction with a dealership service department - you need to get it and read it right away! In fact, Kurt has opened up to pre-order the follow up to the first book, which will be named "Service Writing in the Grey"
I wrote service as my very first job in this business and I can tell you that I did not have proper training so anything I got accomplished was with hard w...2020-01-2057 minDealership FixitAspire & Persevere! Jason Gearld shares his story - Episode 53Welcome back! Here we are already a couple weeks into 2020! How did that happen?
Episode 53 and tonight we got to chat with Jason Gearld about his "baby" Phoenix Handlebars as well as some other stuff.
Jason started in the powersports biz working at a shop in rural Indiana where he says it all started for him in 1985, when his mom brought home the June copy of Dirt Bike magazine from the grocery store and his obsession began. He got his first dirt bike - a legit 1985 Honda XR80 which he says he would ride until it...2020-01-171h 06Dealership Fixit2019 has been a Wild Ass year! Thanks Craig! - Episode 52Did you know that I was inspired to do this podcast by an old friend? As we all know too well this time of year, sometimes inspiration falls flat before the perspiration part even gets started, if we haven't put ourselves around the right kind of people - people who will nudge us in the direction of completing the things we said we wanted to. My old buddy Craig Johnson from Wild Ass Seats is that guy. Ever since I've known him he has been a guy like that.
I talked with Craig this time one year a...2019-12-311h 03Dealership FixitTeri Lynn w/ Triumph North America shares some of her experiences in motorcycling - Episode 51I couldn't wait to talk with her and get her take on how we are doing in this business, from a woman's perspective. This being my first chat with a woman in motorcycle business, on this podcast. She was a pleasure to talk with and I know you'll love the listen. Buckle up!
You know Teri has to be tough since she attained the rank of Staff Sergeant in the Marine Corps before coming into the motorcycle biz. So why the hell would a dealership say he wouldn't sell her a sportbike?? Listen to the episode for...2019-12-2056 minDealership FixitJosh Barton w/ Trail Tech talks Connected Riders & GPS products - Episode 50Josh Barton with Trail Tech talks with me about Connected Riders & Trail Tech GPS products - Episode 50
Josh was willing to be my CLOSEST proximity guest to date - and doing a phone podcast interview form just across the river in Washington state!
If you understand that one of the most important things a company can do these days is offer a way to help a human CONNECT to other people, you'll see the value in their new product line - centered around Connected Riders!
I have been on offroad (adventure bike) rides...2019-12-1827 minDealership FixitSteve Dodds with Garage Composites talks Comp Plans - Episode 49Steve Dodds of Garage Composites joined me tonight to discuss dealer comp plan philosophies. A topic I have been asked for at least twice this year - so I hope this brief episode will do it justice, as a start. Steve has offered to come back on in the near future to expand on this and possibly address other topics as well.
get your pen and paper ready! :)
Find Garage Composites here: https://garagecomposites.com/
Connect with Steve Dodds here: https://www.linkedin.com/in/steve-dodds-ii-6274752b/
Please support the Dealership fi...2019-12-1442 minDealership FixitPhantom of the Shopera, a Christmas Story with Michael Jones - Episode 48Phantom of the Shopera, a Christmas Story with Michael Jones!
It's the Christmas season and for the motorcycle business, a time to reflect and evaluate how to move forward with the perspective of another year under our belt!
Michael, a 30 year service department veteran and master technician joined me tonight to review what he has seen in powersports dealerships in his career, from a back of house service department perspective.
Some of the topics include:
Paradigm shift - non more if we build IT, they will come - but i...2019-12-0550 minDealership FixitWhat's a Ski Byk? Aaron Remkus joins me to explain - Episode 47You know that snow sports must be a great hook when someone from Texas decides not just to get into them, but to get into the actual industry while living in Texas! My old buddy Aaron Remkus from the great state of Texas joined me today to elaborate on the who/what/where and WHY he got into Ski Biking and opened a company named Texas Ski Bikes.
Now, if you've ever been to Texas (or heard about it, seen pics, etc LOL) you know that Texas isn't known as any epicenter of snow or snow activities...2019-11-3040 minDealership FixitUnlock the culture code to find would-be riders - Larry Little of MIC - Episode 46Joining me today was Larry Little. You may not know who he is, but Larry is one of many people working behind the scenes to keep the doors of your dealership swinging. I think it's important for dealership folks to understand that they do have a network of people working on their behalf to help their business stay healthy.
How? Larry is with the Motorcycle Industry Council (MIC) - who works on things that those of us working IN the powersports retail side of the business don't always have time to do, like ... determine what motorcycle consumers wa...2019-11-2740 minDealership FixitJamie Cheek with Cardo Systems talks tech & connectedness with me - Episode 45Do you like technology? Of course you do! You are listening to a podcast. These pretty much didn't exist until technology allowed us to take books and such on the go, with iPods and iPhones etc. At one point there was no way to do such a thing with a wire or two to tether you to these grandchildren of Walkman we now use. Now, when you helmet up for a ride - you probably expect to easily access calls and play whatever music of podcast (like this one) that you are in the mood for. Enter bluetooth helmet c...2019-11-2343 minDealership Fixit"The Ultimate Retail Manual" author Jeffrey P. McNulty joins me - Episode 44If you were in business and business seemed to be getting harder, would you quit or search for ways to be better?
No, it's not a trick question. Many businesses are in the midst of a major transformation right now and if you built a business that is a retail operation you probably have some trepidation about how you fit in not and ongoing. Powersports dealerships are retail outlets that focus on Motorcycle, ATV, UTV, Snowmobile and Personal Watercraft products and services. They have been around for long enough to see some hard times in the past...2019-11-161h 47Dealership FixitWhat's missing at powersports dealerships these days? - Episode 43Natan Sanel, founder of National Powersports Distributors joined me tonight to discuss his thoughts on what is missing from the powersports business these days. Thankfully he is passionate enough about seeing it get healthier industry wide that he shared many insights with me that most business owners would probably prefer to lock up in a safe, than share with all their competitors!
Coming from a background in auto parts, Nate says he and his wife decided to get into the powersports business when 9/11 happened and the stock market shut down for several days. He planned to gain...2019-11-121h 23
Dealership Fixitdealership fiXit (Trailer)---
Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message2019-11-0800 minDealership FixitWhere is your next Gen customer coming from? Larry Hughes w/ STACYC joins me - Episode 42Dealerships, whether metric or v-twin focused are in a bit of a predicament. Those of us that are in the industry love this thing we do called powersports - riding a powered thing in a sporting way ;-) BUT we have been struggling despite our best efforts to keep our doors swinging with new customers. We can blame the parents of bubble wrapped kids, we can blame the electronics that kids get to play with but whatever the reason you feel is most legitimate, you have to know that there is a big issue on having the right number o...2019-11-0245 minDealership FixitDo you need a business sherpa? Tristan Wright joins me from Australia to explain - Episode 41Tristan Wright joined me from Melbourne, Australia to discuss how his path from uni (college) for engineering to "real life" work lead him to starting a company making custom cycling apparel. That took off and he built it into a solid 7 figure business that sold around the globe. He says that it didn't go as smoothly as a story book since balancing that and home life ended up costing him a marriage.
He says that one thing that he learned is that to build a business you need to be able to accept help from someone who h...2019-10-2935 minDealership FixitThe Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me – Episode 40The Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me for Episode 40 of the Dealership fiXit Podcast – I am your host, Brian Croft
This is episode number 40 of the podcast.
Today, it’s my great honor to have a former client of mine, also a many year friend and very distinguished powersports leader as our guest.
I’d like to run thru a quick greatest-hits style bio, of Jared Burt
Presently, Jared is:
· Managing Principal of Hero Hub
· Head of Strategy (Automoti...2019-10-051h 12Dealership FixitRandy Felice of A&S Motorcycles talks Sales & Advertising Compliance - Episode 39Randy joined me for the 3rd of 3 sessions discussing some intricate points that he, as a California dealership, is accountable for to state and federal regulatory agencies. This is a session that may have some of you who are not in a role where these compliance items are part of your day to day, let's say... it may have you sort of "glaze over!" But, if you aspire to be in a management role at a dealership or you are today, listen up - the level of onerousness that compliance has come to in some states (and likely many...2019-09-201h 31Dealership FixitRandy Felice of A&S Motorcycles talks Business Coaching and 20 Groups - Episode 38Randy Felice joins me as guest on this, his second episode of three to discuss why it's important for dealership owners and managers to ask for help. He describes his experiences starting in powersports and realizing he had a lack of actual management experience. He reached outside the industry and started his journey then in was probably a standard corporate America style management course. It started him on a journey where he hired a business coach and learned the importance of evaluating the state of a business as it is now, them creating the vision for where you want...2019-09-111h 22Dealership FixitRandy Felice of A&S Motorcycles talks with me about vision, mission statements plus the power of great checklists - Episode 36How does a mission statement set the bar in your organization? You may want to have a look at yours and determine if it fits to get your vision implemented on a daily basis, to your customers, by your staff.
It was a pleasure tonight, getting the chance to talk shop with Randy Felice. His shop, A&S Motorcycles in Roseville, California is one I have been to although it was probably almost 10 years ago. Randy has many more years experience in this motorcycle business we love and I'm glad he let me pick his brain on th...2019-09-061h 07Dealership FixitWhere ya been? Seasonality! - Episode 35Hey there - I am still alive! Seasonality got me... In the heat of a summer season in the powersports business, I put the podcast on the rear most burner for a month. Sorry about that! But, as we know we experience some pretty strong seasonality in this business. It's September. My kids are just now back in school. The days are getting (noticeably) shorter. What changes are you making in your business? How are you preparing for Fall & Winter 2019? The year is 75% over according to the calendar so I wanted to get the pulse from you listeners on h...2019-09-0408 minDealership FixitWant out of your bubble? Listen to Bobby Whitney of Progressive Powersports, for a start - Episode 34You may not know the DFW (Dallas/Ft Worth, Texas) area but it's a massively populated metro area surrounded by some sprawling suburbs, full of powersports riding Texans. Bobby Whitney has come to powersports within the last year, from 20 years in high line, high volume, luxury automotive business working with Sewell Auto Group. This is where Bobby learned Mr Sewell's "Customer For Life" philosophy (as the book by that same name expands upon).
"Customers For Life" book by Carl Sewell: https://www.amazon.com/Customers-Life-One-Time-Lifetime-Customer/dp/0385504454/ref=sr_1_2?keywords=Customer+for+Life&qid=1564187839&s=gateway&sr=8-22019-07-2734 minDealership FixitF&I Wizardry with Tony Tarell of AL3RT GPS - Episode 33If you work in the F&I side of a powersports business, you'll want to listen to this episode.
I got a few minutes of Tony Tarell's time to chat about his wizard-like products he provides to dealers to sell thru their F&I departments. I'm told it's a very profitable product for the Finance and Insurance staff to sell as well as a new product named Little Brother is also pretty trick for using in house and always knowing where you units are.
Check them out here: https://al3rtgps.com/
Here is an excerpt from their site on w...2019-07-2747 minDealership FixitYour Customers Are Wondering - Where's My Hug? - Episode 32Have you ever gone to a merchant and left, feeling underwhelmed? Yeah, I bet you have. Most likely today or within the last 24 hours you have had that experience. I just wanted to have a quick episode as a reminder that you, fellow Dealership fiXit, are empowered to be sure you are the Hugger! I like to imagine that each interaction with a fellow human being is an opportunity to embrace them (figuratively) and solve a problem they have arrived at your doorstep about. Are you front line in parts department, service department, sales, management or a dealership owner...2019-07-2511 minDealership FixitUnlock the creativity of your dealership staff - my guest, Joe Johnson of Tucker Powersports - Episode 29With an actual weekday off, this 5th of July, I took this time to chat with my buddy Joe Johnson about the motorcycle business. I love talking about ideas with folks looking to serve powersports folks and find new ways to do that. Joe and I get down a rabbit hole or two about our thoughts on serving powersports dealerships and how these dealerships can get more accomplished with less wasteful energy expended.
Some ways that reps like us can help our dealer clients be better:
Get nosey in their business.
Train to NOT Judge A Book By The Cover – Joe’s...2019-07-061h 25Dealership FixitSafety, Margin, Technology & much more with Phil Ammendolia of LS2 Helmets - Episode 28PG&A folks - check this out! Today we got to have a great pod-versation with Phil Ammendolia, President & CEO of LS2 Helmets U.S.
If you don't know this line, you owe it to your bottom line to check them out. Seeing as it's been many years since I have been working INSIDE a powersports parts department, I'm sure Phil will forgive me for not knowing anything about his brand, but as the old saying goes - Do your best. When you know better, do better! The videos Phil has on the LS2 YouTube page are...2019-06-2251 minDealership FixitTalking Adventure, Technology & Ways to Engage Community with Jay Bernard of Triumph Motorcycles - Episode 27Jay Bernard of Triumph Motorcycles is a regional manager who was kind enough to jump on a session of Dealership fiXit with me and chat about many things Triumph, here in his part of the United States.
What's the deal with Adventure bikes and why are they so popular right now? What is Triumph doing differently than the competitors to earn consumer's money? As it turns out, it's a lot! Technology is a heavy focus. Jay also hints of some possible upcoming smaller displacement, lower price point models coming from Triumph.
What makes someone spend m...2019-06-1833 minDealership FixitScott Wright of IMS Products and I discuss how to get in better "control" of your profits - Episode 25Scott Wright of IMS Products is no stranger to dealerships. Sure, he has been manufacturing and selling powersports products to distributors, dealers and customers for the last 25 years. But, did you know that he worked at a dealership? It's been a few years but he has a great grasp on dealership life and he has some ideas of how any dealer can better control their own destiny by stocking more of the right products.
I agree wholeheartedly with Scott in that a dealer cannot stock everything but should be sure to include some items like theirs in...2019-05-2157 minDealership FixitPowersports Business article about recent Pied Piper PSI Survey - Episode 22I just read and wanted to share the article plus my thoughts on the Powersports Business article entitled, "Harley-Davidson Dealerships are number 1 at Replying to Website Customers" study, in which they include a Pied Piper PSI study (article link included below as well).
Imagine, you are a regular consumer, ready to move forward in the purchase of a new widget, product X that costs several thousand bucks. This is a product that you don NOT need but believe it will help make you lead a happier, more fulfilling life. (not that any product but powersports products do t...2019-05-1424 minDealership FixitWhat dealerships need to know about Google, guest Michael Annable - Episode 21I've heard for many years that powersports dealerships are many years behind automotive dealerships in regards to their advertising, branding and data utilization around those investments. I found Michael Annable on Linkedin this year and started following him since he shares a lot of insights there, on where dealerships in the automotive vertical are making mistakes and possibly wasting money. I knew I was harassing one of the right people when I saw he was co-founder of Showroom Logic his currently Chief Product Officer at ROI Detective.
I Linkedin messaged him and asked if he would like to...2019-04-2743 minDealership FixitStop wasting your time posting to Facebook! Joe Iribarren is my guest - Episode 20Are you doing the right things for digital growth?
"Stop wasting your time posting to Facebook!"
Wow.
Yes - Joe Iribarren got my attention with that statement too! Thankfully, he was ready to back it up with real world insights.
I'll start out by saying that this episode will only be an initial insight into this topic but you'll want to hear what Joe Iribarren has to say on how you are using social media now versus some changes you may want to make to use the medium for better engagement an...2019-04-2431 minDealership FixitWant to be an F&I rockstar? Derek Sanders talks F&I tips and tricks - Episode 19I welcome Derek Sanders of DS1 Consulting back for another visit, this time about the F&I department of your powersports dealership.
Do you have an F&I dept in your dealership?
Since I haven't spent any time in that role, I had Derek come chat about how every dealer can be a better, more profitable finance and insurance department plus better satisfy your customers at the same time. Seem counter intuitive? It isn't!
I welcome your feedback on this or any Dealership fiXit episode. These are just the opinions and observations of m...2019-04-2050 minDealership FixitRunning a multi-generation dealership with James Myers of Valley Cycle Center - Episode 18James Myers of Valley Cycle Center in Winchester, Virginia has been involved with the family powersports business that his father started 50 years ago. James has been involved for over 20 years. I was curious how they make that work when I see so many multi-generation business struggle. He also gives me some insights on how dealers can and should get involved with state dealer groups so they can help secure their own business future thru the legislative processes, if needed. Please share this podcast with everyone you know that works at a dealership. Any questions, please contact me at dealershipfixit@gmail...2019-04-021h 02Dealership FixitTalking moto jobs with Alex Baylon from MotorcycleIndustryJobs.com - Episode 17If you’ve been around the powersports business for any length of time you have most likely perused, used or hired “MIJ” for your job or employee acquisition needs. Alex talks with me some the recent struggles the motorcycle biz is having with finding qualified mechanics and other positions. Please check out MIJ at www.motorcycleindustryjobs.com if you are an employer looking for top talent or you’re a hopeful candidate looking for a one stop shop for top employers. Please email me at: dealershipfixit@gmail.com for questions, suggestions on topics or to get on a podcast session with me...2019-03-1647 minDealership Fixit“Don’t play the kingdom game” in your service department ~ Michael Jones Sr - Episode 16Michael Jones Sr, a 30 year service department veteran and master technician joins me tonight to look for ways you can take your dealership to another level - if you are willing to make some changes that he says are crucial to help us keep the new-with-old service customer engaged with us and you need passion to to do it. Listen to see what he is talking about. Thank you for checking out Dealership fiXit. Please consider giving us a top rating on your podcast platform so we can keep growing and doing the work of sharing ways to help dealers...2019-03-091h 06
Dealership FixitCan you learn from a Wild Ass? Special guest Craig Johnson has unique insights - Episode 8My old friend and special guest on Dealership fiXit podcast, Craig Johnson has many years worth of insights that he was willing to come on and share just a few of. He's worked in powersports dealerships, he opened his own KTM motorcycle dealership in Minnesota, sold cars in auto dealerships and now runs a company that sells motorcycle products thru distributors Tucker Powersports and Parts Unlimited to customers thru dealerships like yours. Aside from his product knowledge, he knows how to win customers by instead calling them friends, literally. Check it out and please share with everyone you think could...2019-01-2954 min
Dealership FixitEver fire a customer? Special guest Jason Fox has, and joins me to discuss - Episode 7Ever fire a customer? Special guest Jason Fox from Adirondack Harley-Davidson joins me on this, Episode 7 of the Dealership fiXit podcast. In this episode we talk about his path into the powersports business including times where the difficult choice was made and a customer was told that we would like to refrain from providing them service in the future... Wait, can you do that?? Yes, but beware because you may not be in a position to do it!
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Support this podcast: https://podcasters.spotify.com/pod...2019-01-2636 min
Dealership FixitHow to best ignore customers and why you never should - Episode 5In this episode of the Dealership fiXit podcast I wanted to tell a story about how I learned to best ignore customers in a retail environment and why you never want to do that.
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Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support2019-01-2108 minDealership FixitDealership Fixit (Trailer)---
Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support2019-01-1100 min
The Restart Project PodcastRestart Radio: Repair in the U.S. with Fixit ClinicToday, Ugo is joined by Restart’s IT team lead Dave Lukes and Peter Mui from Fixit Clinic, a U.S. based ‘troubleshooting and discovery workshop’.
The Restart Project and Fixit Clinic are a bit like twins separated at birth. We share their belief in the value of teaching repair, rather than just providing a free repair service. Peter Mui talks to us about his vision of the ‘ideal Fixit clinic’, in which the role of the coach and the participant blur and become one’. Dave is a long-time volunteer at Restart parties, and talks about the importance o...2017-07-0530 min