Shows
Deep Cuts LiveJohn Ferrigan and Willy Marante, La Aurora Cigars | Deep Cuts Live w/ Antoine Reid | Episode 144La Aurora is the oldest cigar factory in the Dominican Republic, but does its reputation make it an easy sell in the U.S.? In Episode 144 of Deep Cuts Live with host Antoine Reid, hear from two men who are part of La Aurora's U.S. sales team. Learn about the legacy of this Dominican Republic cigar brand, the visionary and entrepreneur who leads the company today, and why this premium cigar brand should be on your radar and in your humidor today.
Watch this episode of Deep Cuts Live on https://YouTube.com/deepcutslive
2023-12-1555 minDeep Cuts LiveJuan Lugo, Don Doroteo Cigars | Deep Cuts Live w/ Antoine Reid | Episode 143In episode 143 of Deep Cuts Live, host Antoine Reid has a conversation with Juan Lugo, founder of Don Doroteo Cigars. Juan comes from a four-generation tobacco growing family, though he did not immediately get into the tobacco business right away. Instead, he served in the military and worked in Silicon Valley where he learned a lot about what it takes to make a startup successful. Taking what he had learned in the past, Juan set out to honor his family's tradition in tobacco and later launched his own premium cigar brand, Don Doroteo, in 2022.
Hear more about J...
2023-11-2101 minDeep Cuts Live15 Tips for Premium Cigar SmokersIt's Deep Cuts Live's first ever tip show! Tune in for 30 minutes of viewer's questions about premium cigars. This show covers a number of commonly asked questions from cigar smokers including how to choose a cigar, the best budget cigars, how a cigar's shape affects how a cigar smokes, when to ash, and if price reflects quality in a cigar.
Guests include: Allen Sanabria (Family x Loyalty), Luciano Meirelles (Luciano Cigars), Brandon Marsh (Big Sky Cigar), Damon Robinson (Charlotte Cigar Week), Miguel Schoedel (Crowned Heads), Jason Wood (Miami Cigar & Co.), Nestor Miranda (Miami Cigar & Co.), Aric Bey...
2023-11-1529 minDeep Cuts LiveJulio Cabrera - Cafe La Trova and Sacrificio Cigars | Deep Cuts Live w/ Antoine Reid | Episode 141We're mixing things up a bit with this week's Deep Cuts Live! For Episode 141, the special guest is Julio Cabrera, the award-winning bartender behind Miami's Café La Trova and the new premium cigar brand Sacrificio Cigars.
Julio has a unique and engaging story that's sure to inspire everyone to take some action in their life. After studying to become an agricultural engineer, Julio realized something that many do at some point in their professional careers–his work wasn't fulfilling. He wanted to pursue something he was instead passionate about. He set off to study hospitality and bartending, a c...
2023-09-1555 minDeep Cuts LiveMechelle Merkerson | Deep Cuts Live w/ Antoine Reid | Episode 140Becoming a content creator is a popular professional track for many people, but what does it take to be a successful content creator? What does it take to put together a video or to build a dedicated audience? In episode 140 of Deep Cuts Live with host Antoine Reid, Mechelle Merkerson shares how her desire to teach and educate others about premium cigars led to her creating her own online show, "Cigars with 'M'."
Hear her unique approach to creating content, including scripting videos, handling social media, and tips for others considering getting into the creator economy. For...
2023-09-0855 minDeep Cuts LiveInterview: Quesada Cigars’ Hector BecerraHector Becerra is the national sales manager for Quesada Cigars, a well-established cigar manufacturer based in the Dominican Republic. In this interview with Deep Cuts Live, Hector dives into what makes Quesada a brand that should have a regular place in your humidor and what it takes to be a successful salesman and marketer in today's cigar industry. For anyone in sales, learn why "being on" at all times is more of the norm and, at times, necessary to achieve success.
2023-09-0155 minDeep Cuts LivePANDA YAN: MOVING FROM CHINA TO MAKING CIGARS IN NICARAGUAReady to unlock the blueprint to conquering uncharted territories? Tune in now and be inspired by Panda Yan's exceptional expedition, proving that with tenacity and the right opportunities, you, too, can turn your dreams into reality.
Join us in this exclusive interview to uncover the untold story of how Panda Yan, armed with determination and curiosity, forged an extraordinary path. Dive into the riveting narrative of his journey from China to the cigar factory floor in Nicaragua, where he honed his skills and knowledge, ultimately giving birth to his brainchild, Y Panda—a premium cigar brand he cra...
2023-08-251h 07Deep Cuts LiveTHE KONSCIOUS AWAKENING THAT LED TO A CIGAR BRAND (feat. Kevin Brown, Konscious Cigars)How does an epiphany sparked by women's hair product lead to a premium cigar brand? You'll learn how that happened with this week's Deep Cuts Live interview with Kevin Brown. Brown has long been into entrepreneurship and has launched several businesses. It was when he found himself faced with an inner conflict selling hair product to women that eventually launched him into the cigar industry. Learn how this UPS driver learned about the cigar culture by building a cigar lounge experience and eventually creating a premium cigar brand.
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2023-08-1857 minDeep Cuts LiveHOW TO MAKE A STATEMENT WITH YOUR PRODUCTS (feat. Aric Bey, Black Star Line Cigars)Aric Bey returns to Deep Cuts Live to talk about everything that's happened with his premium cigar brand, Black Star Line Cigars, since his first appearance in 2020. Since his first appearance, Aric has worked on and released several new cigars, most notably Mr. Fahrenheit and Rosewood 1923. Aric discusses working with new factories, such as Tabacalera La Isla and Fabrica Oveja Negra.
Hear how Aric has better defined his brand, what it stands for today, and how he's using it to make a statement. Make sure you tune in until the end, where Aric discusses some of the...
2023-08-1154 minDeep Cuts LiveHOW YOUR SMALL BUSINESS CAN TAKE ON BIGGER BRANDS (feat. Mario Caraballo, Casa Caraballo)There's a misconception that "boutique" cigars aren't as good as more well-known brands, and this week's guest hopes to put that myth to rest once and for all with his company and its products. Mario Caraballo talks about what led him to launch his own premium cigar brand, Casa Caraballo, and a few lessons he's learned as a small business owner. Learn what the boutique cigar industry is really about in 2023 and how AI is moving the premium cigar industry forward.
Suppose you're a new business owner competing with bigger brands with bigger marketing budgets. In that...
2023-08-041h 03Deep Cuts LiveINTERVIEW: ALLEN SANABRIA, FAMILY X LOYALTY CIGARSIf you're bored with the typical name-brand cigars, this podcast will inspire you to venture into the unknown and explore the world of boutique cigars! This week's Deep Cuts Live features special guest Allen Sanabria, co-owner of Family X Loyalty Cigars.
Over five years ago, Sanabria and his business partner launched a pipe accessory designed for use with premium cigars. After nine months, Allen set out to create his premium cigar brand. With the help of Blackbird Cigar Co.'s factory, they blended their cigar and launched their own company into the market. A trademark dispute led...
2023-08-011h 00Deep Cuts LiveC.L.E. Cigar’s Christian Eiroa: Planes, Train(ing)s, and Premium Cigars - An Exclusive InterviewJoin us for an exclusive interview with Christian Eiroa, the renowned founder and president of C.L.E. Cigar Company. In this captivating discussion, Christian takes us on a journey through his upbringing in Honduras, where his father imparted invaluable knowledge of tobacco cultivation and cigar craftsmanship. Discover Christian's transformation from a hesitant outsider to a passionate force in the premium cigar industry as he shares his remarkable story.
Christian Eiroa delves into the creation of C.L.E. Cigars, his brand that exemplifies his commitment to excellence and innovation. Gain insights into his creative process and h...
2023-07-1859 minDeep Cuts LiveCrowned Heads’ Miguel M. Schoedel - From Baseball Fields to Tobacco Fields | Exclusive InterviewDive into an exclusive interview with Miguel M. Schoedel, the accomplished national sales manager of Crowned Heads, as he takes us on a compelling journey from the baseball diamond to the world of premium cigars. Uncover Miguel's inspiring career transition and invaluable insights into sales.
Discover the fascinating story of Miguel's pursuit of his baseball dreams, his subsequent pivot into a sales career, and his rise to the position of national sales director at Crowned Heads, a prominent and rapidly growing premium cigar brand headquartered in Nashville, TN. Gain practical advice and strategies from Miguel as he...
2023-07-181h 01Deep Cuts LiveThe Life, Times and Cigars of Miami Cigar & Company’s Nestor MirandaIn this episode of Deep Cuts Live with host Antoine Reid, famed cigar brand owner Nestor Miranda and his son-in-law, Jason Wood, the Vice President of Miami Cigar & Company, discuss their lives, careers, and the company's premium cigar portfolio.
In this candid interview, Nestor Miranda talks about his childhood in Cuba, his move to the United States, and how he started Miami Cigar & Company in 1989. He also shares his insights on entrepreneurship, including how to start a business, what it takes to be successful, and the importance of family.
Also, Jason Wood discusses the company's...
2023-06-2756 minDeep Cuts LiveFreud Cigar Co.’s Luis Miguel Torres on Creating an Ultra-Premium Cigar BrandIn this interview, Luis Miguel Torres, co-founder of Freud Cigar Co., shares his insights on how to create an ultra-premium cigar brand in 2023. Luis has spent his career working in the luxury product space, and he brings a wealth of experience to this conversation. He discusses the ultra-premium cigar category, how cigars are priced, and the link between price and quality. He also shares how his past experiences working in the luxury lifestyle space helped shape Freud Cigar Co.
If you're interested in premium cigars, luxury items, or entrepreneurship, this is a must-watch video. Luis Miguel Torres...
2023-06-2155 minDeep Cuts LiveHe Went from Farming to Making Cigars: An Interview with Brandon Marsh from Big Sky CigarsIn this interview, Brandon Marsh, co-founder of Big Sky Cigar, shares his story of how he went from farming to making cigars. Brandon grew up on a farm in Montana and has always loved the outdoors. He started his own cigar company, inspired by his love of Montana. Big Sky Cigar and its products are named after iconic Montana landmarks, and its cigar blends are made to be enjoyed in the outdoors while fishing and doing other activities one would do in Montana.
In this interview, Brandon talks about the steps he took to create his company...
2023-06-1658 minDeep Cuts LiveCharlie Minato: The Man Behind HalfwheelIn this hour-long interview, Charlie Minato, editor and co-founder of Halfwheel, discusses his journey to becoming one of the most well-known voices in the premium cigar industry. Charlie shares his insights on the media landscape, the challenges of running a business, and his advice for anyone who wants to make it in the cigar industry.
Whether you're a cigar enthusiast or simply interested in the business of media, this interview is a must-watch. Charlie's candid and insightful commentary is sure to leave you with a new appreciation for the world of premium cigars.
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2023-06-0623 minDeep Cuts LiveFINDING INSPIRATION IN TRAGEDY (feat. Luciano Meirelles, Luciano Cigars)In this episode of Deep Cuts Live with host Antoine Reid, we chat with Luciano Meirelles, owner of Luciano Cigars (formerly Ace Prime).
When Luciano Meirelles' family faced a traumatic event, he knew he had to make a change. Determined to be more present with his loved ones, he decided to simplify his life and pursue his passion for cigars. But instead of launching his own brand right away, Luciano took a different approach – he grew tobacco, learned how to ferment it, and made cigars for others long before starting his own label.
In this ins...
2023-04-201h 05Deep Cuts LiveEverything You Need to Know About Charlotte Cigar WeekIn this all-new Deep Cuts Live with host Antoine Reid, special guest Damon Robinson gives us all the details about Charlotte Cigar Week. Learn how this special week focusing on the cigar culture and lifestyle in and around Charlotte, North Carolina, came to be and the work it's taken to build this event up to a must-attend for many cigar enthusiasts in and outside of North Carolina. Damon gives us a rundown of the events of the week, the many sponsors that are helping to make this a memorable occasion and how there's a little something for everyone, from...
2023-04-131h 00Deep Cuts LiveHOW AMENDOLA FAMILY CIGAR CO. MADE THE NYC SERIES WEST SIDE STORY CIGARIn episode 125 of Deep Cuts Live with host Antoine Reid, special guests Jeffrey Amendola and Chris Monaco from Amendola Family Cigar Co talk about their latest release, the Amendola NYC Series - West Side Story.
You'll often hear that it takes 300 hands to make a cigar but what is the process behind taking a cigar from concept to a finished product on a store shelf?
Learn how the NYC Series was created by Jeffrey and Chris and the various stages of production it took to create the cigar. Learn how this is a real American-made...
2023-04-0558 minDeep Cuts LiveWHY BUSINESSES FAIL AND HOW YOURS CAN SUCCEED (feat. Ernesto Padilla, Padilla Cigars)In episode 124 of Deep Cuts Live, host Antoine Reid speaks with special guest Ernesto Padilla, the owner of Padilla Cigars. Born in Cuba, Ernesto has been a key player in the premium cigar industry for over 20 years.
In this fascinating interview, Ernesto shares his journey in creating a traditional cigar and how small brands in the industry have to navigate their own distribution companies. He also offers insights into why staying small and boutique gave his company longevity, and why getting big isn't necessarily the goal for every business.
Ernesto reflects on his 20 years in...
2023-03-311h 10Deep Cuts LiveTHE HARSH REALITY OF THE PREMIUM CIGAR INDUSTRY (feat. Philip Zanghi, Debonaire Cigars)In this week's Deep Cuts Live, I'm speaking with Philip Zanghi, the mastermind behind Debonaire Cigars and Indian Motorcycle Cigars. In this chat, we talk about his journey in the cigar industry and the realities of running your own premium cigar brand. Philip has been a part of the cigar industry for over 30 years, and let me tell you, he's got some serious knowledge to drop. He founded InterTabac Company back in 1991 and even worked with the legendary Rocky Patel, who became his 50 percent partner before Rocky Patel Premium Cigars officially launched. But that's not all! Philip has also...
2023-03-3156 minDeep Cuts LiveA NEW WINE-INSPIRED PREMIUM CIGAR BRAND (feat. Vlada Stojanov, Somm Cigars)What happens when you love wine and cigars? If you're Valda Stojanov, you take those two passions and create an exciting new premium cigar brand from it. In this all-new Deep Cuts Live with host Antoine Reid, Vlada Stojanov, founder and owner of Somm Cigars, talks about his background in the wine industry and how it eventually led him to world of premium cigars. Learn how Vlad's work with other premium cigar brands prepared him for his own brand and the challenges he had to overcome to create Somm's first blends.
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2023-03-1458 minDeep Cuts LiveTHEY CREATED SILICON VALLEY’S FIRST PREMIUM CIGAR BRAND (feat. Casa de Sueños)Silicon Valley is known for being the tech Mecca of the U.S. but did you know it's the home base for a premium cigar brand as well? In this all-new Deep Cuts Live with host Antoine Reid, special guests Chris Olivares, Kerry Knight, Patrick Diaz, and Ozhen Arsenous from Casa de Sueños shares how a love of cigars brought them together to form their own brand. Learn how they got started in creating their brands, why they chose De Los Reyes as a manufacturing partner and how a shift in focus helped them identify and connect with t...
2023-03-1452 minDeep Cuts LiveHOWARD GUMBS JR. ON WHO REALLY INSPIRED HOWARD G CIGARSAre you a premium cigar lover looking for a new, exclusive brand to try? Look no further than Howard G Cigars. Founded by Howard Gumbs Jr., this boutique cigar brand is inspired by his love of cigar culture and respect for the artisanship behind the craft.
With a collection that offers a variety of intensities of premium aged Nicaraguan tobacco, Howard G Cigars are handcrafted with the finest attention to detail, ensuring a consistent, full, and flavorful smoke every time. Whether you're a seasoned smoker or a first-timer, this exclusive Deep Cuts Live interview with Howard G...
2023-03-0653 minDeep Cuts LiveTALKING CIGARS, BLENDING AND NICARAGUA WITH INDIANA ORTEZIn this latest episode of Deep Cuts Live with host Antoine Reid, Indiana Ortez, the youngest member of the Ortez tobacco family, talks about the launch of her new company, Casa De Ortez. Casa De Ortez celebrates the quality and experience of Nicaragua's oldest tobacco family, providing a vertically integrated approach to cigar production.
Indiana's experience in blending and marketing, coupled with the Ortez family's seven decades of experience in tobacco production, delivers a unique and unforgettable experience for cigar enthusiasts worldwide. With the first brand, Primavera, set to launch in Spring 2023, Casa De Ortez aims to...
2023-02-1747 minDeep Cuts LiveHE MOVED FROM NYC TO NICARAGUA TO LEARN ABOUT CIGARS (feat. Michael Dounoulis, Astoria Cigar Co.)In this all-new episode of Deep Cuts Live with host Antoine Reid, guest Michael Dounoulis details his journey from working in the hospitality industry in New York City to learning about the cigar making process in the tobacco fields of Nicaragua. After growing up in Jersey, Michael knew he loved working with people and found his place as a host and general manager in establishments in New Jersey and New York City. When the pandemic shut down his place of employment, he decided to make a big change–he and his wife moved to Nicaragua where he learned how ci...
2023-02-0351 minDeep Cuts LiveHOW TO BUILD BRAND AWARENESS IN 2023 (feat. Oliver Nivaud, United Cigar Group)In this latest episode Deep Cuts Live with host Antoine Reid, Oliver Nivaud, director of operations at United Cigar Group, shares how he made the move from hospitality to working with premium cigars. Oliver gives some insight into what some of his retail customers are dealing with right now and why United Cigar Group puts so much focus on brick-and-mortar retailers in a digital age. Also learn more about United Group Group's portfolio and how Oliver and his team approaches pricing.
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2023-01-3148 minDeep Cuts LivePart 2 of our Conversation with Dr. Gaby Kafie from Kafie 1901 CigarsIn part 2 of this conversation with Dr. Gaby Kafie we're given a science lesson in what makes nicotine addictive and what many people get wrong about cigars. Dr. Kafie also reveals why he moved the production of Kafie 1901 cigars from Honduras to La Aurora in the Dominican Republic. In the end, he also shares what his ultimate philosophy is and what keeps him motivated.
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2023-01-1737 minDeep Cuts LiveA Conversation with Dr. Gaby Kafie from Kafie 1901 Cigars, PART 1When Dr. Gaby Kafie learned he could no longer practice medicine due to an ailment, he turned to his other passion for a profession–cigars. How exactly does a doctor get into cigars? Listen to part 1 of this intimate interview with Dr. Kafie where he shares stories of his childhood and what led his family to leave Honduras and relocate in Miami. Learn about the impact his father had on his work ethic and the circumstances that launched his career into the cigar world.
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2023-01-1736 minDeep Cuts LiveDREW ESTATE’S JONATHAN DREW - THE LOST (AND NOW FOUND) INTERVIEWFrom the vault! Check out this "lost" 2015 interview with Jonathan Drew, founder and president of Drew Estate. Here you'll learn about the origin of one of the cigar industry's most unique and popular brands from one of the men who founded it. Learn about ACID, the cigar brand that started it all and Undercrown, the ultra-premium cigar line created on the factory floor that was totally unplanned for. Jonathan also touches on Barn Smoker, Drew Estate's popular event series and how his company joined forces with the Pappy Van Winkle family.
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2022-12-0125 minDeep Cuts LiveHOW TO MAKE A BRAND LEGIT (feat. Mo Maali, Patina Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Mo Maali discusses a problem many new businesses face–how do you make your brand or product legitimate in the eyes of the retailer or consumer? In 2014, Mo decided to launch his own premium cigar brand, Patina Cigars. From the start, Mo's biggest challenge has been convincing retailers that his brand is legit and worth carrying. Learn how Mo built his brand and created his cigar blends. Mo also explains why patience is key to every entrepreneurs' pursuit of success.
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2022-11-031h 02Deep Cuts LiveLOSING RELIGION AND FINDING CIGARS (feat. Brandon Oveson, Apostate Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Brandon Oveson shares how he and his business partner turned a challenging life situation into a unique brand. Brandon and his business partner, Kendrick, were once Mormons but left the religion and were branded apostates, which is someone who renounces a religion, political belief or principle. In search of a community to be a part of, both found cigars to provide them both comfort and a group of people they could relate to. Learn how Brandon and Kendrick founded Apostate Cigars and brought it to life during the...
2022-10-281h 00Deep Cuts LiveWHAT YOU NEED TO KNOW ABOUT LUXURY CIGAR CLUB (feat. Chris Doyle and Ben Rotem)In this episode of Deep Cuts Live with host Antoine Reid, Chris Doyle and Ben Rotem share the story behind their popular monthly cigar subscription service, Luxury Cigar Club. Learn how they select the cigars for each month's box, why they think it's good for you to smoke cigars you may not be guaranteed to like, and two cigars they've smoked that totally took them by surprise. Watch until the end when they offer advice to any entrepreneur who's just getting started in launching a new product or starting a new business.
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2022-10-261h 03Deep Cuts LiveWHAT YOU NEED TO KNOW ABOUT MY CIGAR PACK (feat. Alexander Berezowski)In this latest episode of Deep Cuts Live with host Antoine Reid, Alexander Berezowski discusses his company, My Cigar Pack. In the past, the only way a person could buy and learn about cigars was to go into a physical store. Now, Alexander's company is delivering cigars directly to people's mailboxes through an innovative monthly cigar subscription service. Learn how Alexander chooses the cigars for his subscription service and some of the things he's learned about people's preferences for cigars today. Alexander also shares some exciting news about My Cigar Pack including new subscription options, websites and collaborations with...
2022-10-191h 03Deep Cuts LiveCELEBRATING RENEGADE CIGARS’ 12TH ANNIVERSARY (feat. Brandon Hayes)In this all-new episode of Deep Cuts Live with host Antoine Reid, Brandon Hayes talks about the 12th anniversary of Richardson, Texas-based cigar lounge and store Renegade Cigars. Learn how Brandon and his staff has built an engaged community within its store, how he chooses the cigars to stock, and why education is the driving force behind much of what makes Renegade Cigars a unique cigar store. Brandon also shares an update on Henderson Ventura and the fire that recently burned down Dominican Republic cigar factory Tabacalera William Ventura.
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2022-09-281h 02Deep Cuts LiveWHY THIS RETAILER STARTED HIS OWN CIGAR BRAND (feat. James Agopian, Sinister Cigars)In this all-new Deep Cuts Live with host Antoine Reid, James Agopian shares his unexpected entry into the cigar world. At the request of a family friend, James started working at a cigar store even though he himself knew very little about cigars. Learn how his experiences as a retailer eventually inspired him to start his own brand, Sinistro Cigars. James talks about his experiences as a new boutique brand and some of his company's latest releases.
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2022-09-221h 02Deep Cuts LiveHOW TO FIND A CIGAR YOU WILL LOVE (Dave and Brandon Frakes, Industrial Cigar Co.)In this all-new Deep Cuts Live with host Antoine Reid, father and son duo Dave and Brandon Frakes from Industrial Cigar Co. give you the information you need to make your next trip to a cigar lounge even better. We oftentimes see cigars described by their wrapper, binder and filler but that's not going to help you find a cigar that fits your palate. Hear their advice for choosing cigars and finding something new to smoke. The Frakes also give advice to other retailers who are struggling to build a loyal customer base and tips for making your store...
2022-09-141h 07Deep Cuts LiveTHE SURPRISING ISSUE THAT WORRIES THESE RETAILERS (Ian & Rebecca Harvey, Smokers Abbey Austin)In this episode of Deep Cuts Live with host Antoine Reid, Ian and Rebecca Harvey share what it's like to be a tobacconist in 2022. Learn why ventilation is a major concern for them and why they feel more retailers need to be worried about it, too. The Harveys share their experiences with choosing product for their store, managing customer expectations, and dealing with manufacturers. Plus, learn how they've made Smokers Abbey Austin a destination for many cigar enthusiasts. --
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2022-09-091h 03Deep Cuts LiveHOW TO CREATE A LIFESTYLE BRAND (feat. John Peter Laurendi, Peter James Co.)In this all-new episode of Deep Cuts Live with host Antoine Reid, John Laurendi shares how he turned his cigar hobby into a lifestyle brand, Peter James Co. Learn how John approached building his company and expanding it from its original product category of luxury leather cigar cases to include other cigar accessories and adjacent products such as organic coffee, parfums, sofas and more. John also gives insight into how his company approached launching its very own premium cigar brand, Los Estoico, which made its official debut in the summer of 2022. Watch until the end when he shares his...
2022-09-071h 00Deep Cuts LiveALEC CUEVAS (CASA CUEVAS CIGARS) INTERVIEW | The Story Behind the Sangre Nueva CigarIn Episode 106 of Deep Cuts Live with host Antoine Reid, Alec Cuevas shares the story behind Sangre Nueva, the first cigar he's blended for Casa Cuevas Cigars. Learn how Alec worked with his grandfather to create this special cigar that earned him a lot of buzz and attention at this year's Premium Cigar Association (PCA) trade show. Also, Alec gives his take on cigar marketing today: what factors are keeping new adult smokers from getting into cigars? What role is social media playing in marketing efforts? Towards the end, Alec offers advice to other young professionals getting into an...
2022-08-3159 minDeep Cuts LiveA CIGAR BRAND BASED AND MADE IN NEW YORK CITY (feat. Jesus Martinez & David Rivera, Martinez Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Jesus Martinez shares the story of his family's cigar factory located in New York City's Manhattan borough. Learn how Jesus is carrying on a business that's over 50 years old and how he uses New York City's diversity to inspire his cigar blends for Martinez Cigars. David Rivera also shares how he approaches product development when helping Jesus build Martinez's presence in markets and stores well beyond the Big Apple. Jesus and David both share tips for others interested in started their own cigar brands as well as what...
2022-08-261h 03Deep Cuts LiveTHE ADVANTAGE OF BEING A BOUTIQUE BRAND (feat. Jerrold Miles & Corey Turner, Nomo Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Jerrold Miles and Corey Turner explain why being a smaller, independent premium cigar brand is actually an advantage. Learn how these two lawyers set out to create a cigar brand that would appeal to the masses and how their go-to-market method can be used by any business looking to gain traction in a competitive category. In addition to sharing the story of how Nomos Cigars came to be, Jerrold and Corey also explain the importance of proving rather than explaining a problem when it comes to business.
2022-08-241h 10Deep Cuts LiveWHY YOU SHOULD CHASE DREAMS INSTEAD OF MONEY (feat. Rick Rodriguez, West Tampa Tobacco Company)In this episode of Deep Cuts Live with host Antoine Reid, Rick Rodriguez shares what life is like after leaving his position at General Cigar Company and the CAO cigars brand. When Rick decided it was time for a change, he and a friend decided to launch their own premium cigar brand named West Tampa Tobacco Company. Find out how they got started and the steps they took to find the right manufacturing partner to help them bring their blends to market. Rick also shares his advice to other entrepreneurs and why chasing after monetary profits is always going...
2022-08-231h 05Deep Cuts LiveHOW TO MAKE A DOCUMENTARY PEOPLE WILL WATCH (feat. Jesse Mariut & Steve Gherebea)In this episode Deep Cuts Live with host Antoine Reid, Jesse Mariut & Steve Gherebea look back on their documentary, "Hand Rolled: A Film About Cigars." Learn how these two film makers built an entire documentary around a subject they were curious about–cigars–and how they went about finding the right people to interview and include in their documentary's production. Jesse and Steve give insight into their creative process and what they learned about content creation, editing, and how to ask the right questions to make a compelling film people will want to watch.
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2022-08-221h 02Deep Cuts LiveHOW TO GET CREATIVE WITH CIGAR MAKING AND BLENDING (feat. George Rico, Gran Habano Cigars)In this episode of Deep Cuts Live with host Antoine Reid, George Rico shares how he expresses his creativity through making cigars. George's father worked in the cigar industry and soon after the famed '90s cigar boom, George decided to launch his own boutique cigar brand. He decided early on his brand's unique selling point would be the story behind each blend and the different approach to branding, such as using a flower as inspiration for the Gran Habano's popular Black Dahlia cigar. Learn how George marketed his brand, how he convinced retailers to carry his brand, and...
2022-08-171h 02Deep Cuts LiveWHY BEING PASSIONATE ABOUT WORK IS A MUST (feat. Leonor Abzaradel, Nova Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Leonor "Leo" Abzaradel, Platinum Nova Cigars shares her secret to success–what your profession, whatever you do, you have to be passionate. Leo has never let stereotypes or other's opinions stop her from achieving her goals. She's sold wine, she's worked in some of New York City's leading cigar retail stores and lounges and now is the CEO of a premium cigar brand, Platinum Nova Cigars. Learn how she continues to break through the glass ceiling and why she stopped chasing money and started working and living passionately in...
2022-08-121h 03Deep Cuts LiveAPPLYING THE BLUE OCEAN STRATEGY TO PREMIUM CIGARS (feat. Lee Marsh, Stolen Throne Cigars)In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how making cigars is very similar to how musicians put together an album of music.
2022-08-101h 04Deep Cuts LiveAN INTERVIEW WITH LA FLOR DOMINICANA’S LITTO GOMEZ, JR.In this latest episode of Deep Cuts Live with host Antoine Reid, Litto Gomez, Jr., shares what it's like growing up in the cigar industry. Litto's father is one of the Dominican Republic's well-known cigar makers. Litto talks about growing up in the cigar industry, what made him want to join the family's business and what it was like blending his very first cigar, the La Flor Dominicana Solis. In addition to talking about his father and brother, Litto talks about what life is like as a college student and what his peers think about today's cigar industry.
2022-08-031h 03Deep Cuts LiveAN INTERVIEW WITH CASA 1910’S MANOLO SANTIAGO, JAMIE BAER AND SERGE BOLLAGIn this latest episode of Deep Cuts Live with host Antoine Reid, guests Manolo Santiago, Jamie Baer and Serge Bollag talk about how they joined forces to launch Casa 1910, a premium cigar brand inspired by the Mexican Revolution with blends that incorporate Mexican tobacco. Hear why they wanted to use their new brand to put Mexico and its tobacco and cigar history on the map and how they brought their brand to market. Learn the mistakes they made as well as the early successes they've achieved. Also, learn how you can create the ultimate cigar and spirit pairing in...
2022-07-281h 05Deep Cuts LiveWHY I SOLD MY BRAND (feat. Matt Booth, Room101)In this episode of Deep Cuts Live with host Antoine Reid, Matt Booth discusses his cigar brand, Room101, and why he sold it to Scandinavian Tobacco Group (STG). Get insight into why Booth believes this acquisition will level up Room101, the surprising cigar brand he wants to collaborate with and his surprising prediction for the boutique cigar industry going forward.
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2022-07-0757 minDeep Cuts LiveHOW TO MARKET A NICHE PRODUCT IN 2022 (feat. Lissette Perez-Carrillo, E.P. Carrillo Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Lissette Perez-Carrillo shares her story of pursuing a career in law for the purposes of supporting her family's cigar business. Alongside her father, Ernesto Perez-Carrillo, and her brother, Lissette is part of the team behind the award-winning E.P. Carrillo Cigar brand. Learn how Lissette has handled marketing a highly regulated product like a cigar and her tips for others that may find themselves marketing a product that's regulated and restricted in some way. Lissette also shares the story behind some of her company's biggest releases, from the...
2022-07-011h 01Deep Cuts LiveHOW TO FIND THE POSITIVE IN LIFE’S NEGATIVE HAPPENINGS (feat. Cynn Coburn, Dissident Cigars)In this all-new episode of Deep Cuts Live with host Antoine Reid, Cynn Coburn shares how acknowledging and accepting the negative experiences in life made her stronger and a better entrepreneur in the long-term. Learn how Cynn has made a life out of helping people alongside her husband and how a trip to Nicaragua completely changed how she understood and saw life. Cynn also talks about her latest business venture and passion project, Dissident Cigars, and the steps she's taken to grow the brand and its products in recent months.
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2022-06-291h 03Deep Cuts LiveTALKING NFTS, PICASSO, CIGARS AND MORE (feat. Tony Gomez, La Flor Dominicana)In this all-new episode of Deep Cuts Live with host Antoine Reid shares how the opportunity to work with his family's cigar business was so alluring that he decided to put aside his pursuit of screenwriting to give cigars a shot. Learn about Tony's iconic cigar making father, Litto, and how a robbery inspired him to launch his cigar business in the early 1990s. Tony talks about La Flor Dominicana, his father's pandemic ashtray creation, and how his company is about to enter into the NFT business.
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2022-06-221h 02Deep Cuts LiveSTG ACQUIRES ROOM101 CIGARS! Why this is good news ...Room101 Cigars, which is celebrating its 13th anniversary in the premium tobacco industry this year, just made headlines with the news that it had been acquired by Scandinavian Tobacco Group! Acquisitions and mergers always get people riled up over fears that their favorite brands and companies will change but here's why I think this may be a win for both Matt Booth and STG in the long run.
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2022-06-1507 minDeep Cuts LiveHOW TO BUILD A BRAND AROUND A COMMUNITY THEME (feat. Brian Schmittdiel & Angelo Fraboni)In this all-new episode of Deep Cuts Live with host Antoine Reid, entrepreneurs Brian Schmittdiel & Angelo Fraboni share the inspiration behind their premium cigar brand, Founders Cigar Company. Learn how the ideas of community was woven into their brand and how they worked in American themes into their different product lines. Also learn how cigars play a big role in those deployed overseas and how Founders supports the charity Operation: Cigars for Warriors.
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2022-06-101h 03Deep Cuts LiveWHY PASSION ALWAYS WINS IN BUSINESS (ft. Bryant and Douglas Bocock, BOCOCK BROTHERS Premium Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Bryant and Douglas Bocock share how they took the love of their birth country, Honduras, and combined it with the American Dream to create their own business and brand, Bocock Brothers Premium Cigars. The Bocock Brothers chat about their passion and how it fuels their success rather than a pursuit of money. Learn how they went about building their business to last and their advice for other entrepreneurs looking to start their businesses.
2022-06-021h 09Deep Cuts LiveHOW HE GOT HIS PRODUCT IN FRONT OF JOE ROGAN (Nicholas Melillo, Foundation Cigar Company)In this latest episode of Deep Cuts Live with host Antoine Reid, Nicholas Melillo explains how he pursued a career in cigars after spending years learning all he could about them. Learn how he got his professional start working in cigar retail, a fateful meeting that led to a big opportunity and how he fell in love with all things Nicaragua. Learn also how Nicholas tapped into his network to land his product in the hands of popular podcast host Joe Rogan.
2022-05-271h 00Deep Cuts LiveHOW TO BUILD A BRAND FROM SCRATCH (feat. Chris Weber, Veritas Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Chris Weber shares how he and his business partners latched on to an opportunity to build a premium cigar brand after facing obstacles with their publication business. Weber talks about the steps he and his partners took to launch Veritas Cigars, some of the mistakes that were made and what lessons were learned about business and entrepreneurship along the way.
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2022-05-261h 03Deep Cuts LiveRE-INVENTING CIGAR ACCESSORIES (feat. Pierre Jourdan & PABLO RODET, Les Fines Lames)In this episode of Deep Cuts Live, Pierre Jourdan and Pablo Rodet shared how they joined forces to re-invent cigar accessories for a new generation. Learn how they gave cigar cutters new utility and personality and how they inserted "fun" and fashion into other accessories including bracelets and ashtrays. Pierre and Pablo also explain how finding a good partner can accelerate the growth of your business and product ideas.
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2022-05-261h 02Deep Cuts LiveHOW TO MAKE YOUR BUSINESS AND CAREER TRULY EPIC (feat. Dean Parsons, Epic Cigars)In the latest Deep Cuts Live with host Antoine Reid, Dean Parsons shares how sharing a cigar with his real estate clients eventually inspired him to start his own premium cigar company. Learn how his desire to live life to the fullest helped inspire Epic Cigars and some of the advice he received that helped him set his brand apart from others.
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2022-05-261h 01Deep Cuts LiveAN INTERVIEW WITH HENDRIK ”HENKE” KELNER ON CIGARS, TOBACCO AND LIFEBack in 2019, Antoine Reid traveled to the Dominican Republic to witness how premium cigars are made and how tobacco is grown. During that trip, he had the opportunity to sit down with Hendrik "Henke" Kelner and his son Klaas to discuss his career in the tobacco industry and to learn how Hendrik Kelner became one of the cigar industry's most respected cigar makers. Enjoy this special "deep cut" interview from the vault!
2022-05-0558 minDeep Cuts LiveHE HELPED PUT BOUTIQUE CIGARS ON THE MAP (feat. Pete Johnson, Tatuaje Cigars)In this episode of Deep Cuts Live with host Antoine Reid, Pete Johnson shares how made the jump from music to the world of cigars. Learn how Pete redefined the world of boutique cigars with his creative approach to marketing and branding, creating a brand around his desire to be different and to create a brand that didn't conform to industry standards. In addition to diving deep into the world of Tatuaje Cigars, Pete shares how he's re-investing in the future of the cigar industry through his advocacy work and support of cigar-friendly trade groups.
2022-05-051h 04Deep Cuts LiveHE LEFT SWITZERLAND AND MOVED TO HONDURAS TO MAKE CIGARS (feat. Sébastien Decoppet, Cavalier Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Sébastien Decoppet talks about why he left behind his corporate job and moved from Switzerland to Honduras to learn how to make cigars. Learn how he went from knowing little about tobacco and cigars to owning his own company and being one of the cigar industry's most compelling blenders. Also joining the interview is Brian Motola, who recently joined the company as its sales director and partnered with Sébastien to start a new cigar factory, Fabrica Centroamericana de Tabaco SA (FCT).
2022-04-291h 06Deep Cuts LiveCHATTING WITH THE FIRST LADIES OF CIGARS (Yvonne and Yvette Rodriguez, Tres Lindas Cubanas Cigars)In this episode of Deep Cuts Live with host Antoine Reid, twin sister duo Yvonne and Yvette Rodriguez share the story of how they became the first women to launch and own their own cigar brand in the U.S., Tres Lindas Cubanas Cigars. Learn how they got their start and how they were inspired by their Afro-Cuban heritage and created multiple business ventures in an attempt to stay true to themselves and their backgrounds. They also give advice for how other entrepreneurs can start their own businesses and the one thing each person with a business idea must...
2022-04-281h 15Deep Cuts LiveHOW TO BECOME A SUCCESSFUL SERIAL ENTREPRENEUR (feat. Tony Bellatto, Bellatto Premium Cigars)In this latest Deep Cuts Live with host Antoine Reid, Tony Bellatto shares his story of entrepreneurship and what inspired him to start so many businesses. Learn how Tony got into the coffee-making business, how he launched his own Rosé wine product, and the steps he took to create his own premium cigar brand. Tony also gives advice to others who are considering launching their own businesses and why you shouldn't be afraid to fail.
2022-04-221h 01Deep Cuts LiveHOW TO BECOME A SOCIAL MEDIA INFLUENCER IN 2022 (feat. Ben Wills, Sisters in Smoke)In this all new episode of Deep Cuts Live with host Antoine Reid, Ben Wills shares how she built her social media management and curation business centered around premium cigars. Learn what it really takes to become an influencer and how Ben organizes her day and approaches content creation. Ben also discusses her take on the role of women in today's cigar industry.
2022-04-211h 08Deep Cuts LiveMASHING UP TECH WITH CIGARS (feat. Pierre Jebian, HumidifGroup USA)In this episode of Deep Cuts Live with host Antoine Reid, Pierre Jebian shares how he went from performing on stage as a music artist to leading the creative efforts and U.S. division of HumidifGroup USA. Learn how his company is bringing NFC technology to the very traditional cigar industry and making smart packaging. He also shares some of the other tech-based and creative solutions his company is introducing to other cigar industry projects.
2022-04-151h 11Deep Cuts LiveDO YOU BELIEVE IN MAGIC? (feat. Kevin Nicholas, The Modern Mentalist)In this all-new episode of Deep Cuts Live with host Antoine Reid, Kevin Nicholas shares his story of intrigue and magic. Learn what steps he took to become a magician and how he became a leading mentalist who's entertained celebrities like Ozzy Osborne. Kevin also shares how you can captivate an audience and what you need to do to wake up happy every day.
2022-04-1458 minDeep Cuts LiveHOW HE ESCAPED THE DULL 9-TO-5 AND FOUND HIS DREAM JOB (feat. Jon Huber, Crowned Heads)In this all-new episode of Deep Cuts Live, Jon Huber shares how he escaped the nightmare of a boring 9-to-5 and found his passion in the premium cigar world. Learn how Jon embraced curiosity to drive him to learn more about cigars and how that curiosity led him to CAO and later on to found his own company, Crowned Heads. Jon also shares the many ways he uses Crowned Heads to express his creativity.
2022-04-081h 04Deep Cuts LiveHE LEFT NASA TO GO ALL-IN ON CIGARS (feat. Omar de Frias, Fratello Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Omar de Frias explains why he left behind a career in NASA to go all-in on his premium cigar brand, Fatello Cigars. Learn what the entrepreneurial journey was like for de Frias, how he built brand awareness for his product and how he discovered and embracing his "why."
2022-04-081h 03Deep Cuts LiveHE WENT FROM MAKING SADDLES TO SELLING CIGARS (feat. Pedro Gomez from Drew Estate)In this latest episode of Deep Cuts Live with host Antoine Reid, Pedro Gomez explains how he went from making saddles in Nicaragua to working for the market disruptors, Drew Estate. Learn how Pedro grasped opportunities as they presented themselves to him. Learn how Pedro learned new skills to become a key member of the Drew Estate team and his advice for others looking to disrupt their respective industries. Pedro also shares news of the revamped Drew Estate Barn Smoker program and details of two of Drew Estate's latest releases, the Undercrown 10 and the 20 Acre Farm.
2022-04-011h 09Deep Cuts LiveHOW TO DISRUPT AN INDUSTRY (feat. Brian Desind, Privada Cigar Club)In the latest Deep Cuts Live with host Antoine Reid, Brian Desind shares the story how he went from making catchy music to shaking up the cigar industry with the launch of Privada Cigar Club. Learn how this collector of cigars took on traditional methods of marketing and applied what he learned about story telling and branding from the music industry to sell and promote cigars. Towards the end of the interview, he shares two ways anyone can practice "communal commerce."
2022-03-301h 12Deep Cuts LiveFIGURING OUT YOUR WHY (feat. Jonas Santana of Blackbird Cigar Co.)In this latest episode of Deep Cuts Live with host Antoine Reid, Jonas Santana explains how he turned rejection into a business. Santana explains the steps he took to launch Blackbird Cigar Co. and how taking a more personable approach accelerated his brand's growth. In addition to sharing how he grew his Instagram audience to 17K without buying a single follower, Santana explains why your motivation for a business shouldn't always be profit.
2022-03-251h 03Deep Cuts LiveTALKING CUBA, CIGARS AND FAILING SUCCESSFULLY IN BUSINESS (feat. Jeremy Casdagli, Casdagli Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Jeremy Casdagli shares how he used obstacles and failure to build a successful premium cigar brand with an international presence. Learn how Jeremy tapped into his family's unique history with Cuba and tobacco to build his own brand and what he's learned along the way. Also watch until the end when he offers advice to those looking to sell luxury product.
2022-03-231h 04Deep Cuts LiveWHAT MADE THIS ENTREPRENEUR RECKLESSLY FEARLESS (feat. Alex Spencer, AS Reserve)In this latest episode of Deep Cuts Live with host Antoine Reid, Alex Perez shares the circumstances and events that led him to quit his 9-5 job and ultimately take a bet on himself. Alex reveals the family ties and history behind The Mansa. He also talks about his entrepreneurial journey and the event that helped him become recklessly fearless.
2022-03-181h 05Deep Cuts LiveHOW HIS FAMILY REBOOTED A HISTORIC DOMINICAN REPUBLIC COMPANY (feat. Enrique Seijas, Matilde Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, special guest Enrique Seijas shares the story of his family and how they relaunched a once defunct Dominican Republic cigar brand. Learn how the family made the transition from the corporate world of tobacco to becoming brand owners of a smaller brand. Enrique also provides tips for how he's dealt with his fear of public speaking to become the face of his family's business today.
2022-03-161h 08Deep Cuts LiveHOW TO CREATE A BUSINESS FOR THE NEXT GENERATION (feat. Bradley Rubin, Alec Bradley CigarsIn the latest episode of Deep Cuts Live with host Antoine Reid, Bradley Rubin discusses the motivations of his father that led to the founding of Alec Bradley Cigars. Learn how the Rubin family embraced their heritage and passion to launch a cigar business and how Bradley and his brother are helping to bring in the next generation of customers for their family's business. Bradley also offers tips for how to make a brand appeal to today's diverse customer base.
2022-03-111h 05Deep Cuts LiveHOW HE LAUNCHED A BUSINESS DURING THE PANDEMIC (feat. Michael Herklots, Ferio Tego)In this latest episode of Deep Cuts Live with host Antoine Reid, Michael Herklots shares how the end of one job convinced him to go for his dream of launching his own business. Learn how he used his network for guidance and manufacturing and what his vision is for the future of Ferio Tego. Herklots also shares what tips he has for anyone out there interested in launching his or her own business today.
2022-03-091h 05Deep Cuts LiveMAKE MORE MISTAKES TO BECOME MORE SUCCESSFUL (feat. Stefan Lampert of Lampert Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Dr. Stefan Lampert shares how the desire to create a product to share with his clients turned into a booming cigar business. Learn how this lawyer approached building his business and what steps he took to expand his business and its product's reach from Europe to the U.S. and other countries. Also, find out why he says it's important for entrepreneurs to make mistakes.
2022-03-041h 02Deep Cuts LiveWHY YOUR BRAND’S STORY MATTERS (feat. Carson Serino, Serino Cigar Co.)In this latest episode of Deep Cuts Live with host Antoine Reid, Carson Serino talks about his family's premium cigar company, Serino Cigar Co., and how he's brought in a new perspective to this traditional art form. Learn how Carson has leveraged branding and social media to build a following around his company's products. Also learn why your brand's story is the key to setting its products apart from those from a competing company.
2022-03-021h 04Deep Cuts LiveHOW TO LAUNCH A BUSINESS WITH FAITH, MORALS AND VALUES (feat. Robert Holt, Southern Draw Cigars)In this latest episode of Deep Cuts Live host Antoine Reid, Southern Draw Cigars' founder Robert Holt shares how a series of bad decisions and failures led him and his wife Sharon to create Southern Draw Cigars. Southern Draw is a premium cigar brand known for putting faith and family at the center of its business. Learn how Holt and his family built charity into their work, how he balances religion with business, and his surprising advice to other entrepreneurs looking to launch a business today.
2022-03-021h 04Deep Cuts LiveHE MOVED FROM CUBA AND LAUNCHED HIS OWN CIGAR BRAND (feat. Reinier Lorenzo, HVC Cigars)In this latest episode of Deep Cuts Live with host Antoine Reid, Reinier Lorenzo shares his entrepreneurial story. After leaving Cuba, Reinier moved to the United States where he would go on to create and launch his very own premium cigar brand. Reinier reveals what steps he took to create his own business and products and the very personal nature of the cigar business. He reveals his secret to success and the mindset it takes to get results.
2022-03-0259 minDeep Cuts LiveSTARTING A BUSINESS? DO THIS BEFORE YOU START AN LLC ... (feat. George James of Vorieo Cigars)In this interview of Deep Cuts Live, Antoine interviews George James, an entrepreneur who launched his own premium cigar brand after working almost two decades in a Fortune 500 big tobacco company. George shares the steps he took to launch his brand including the special marketing, branding and blend development that took place. He also talks about how he controls his company's manufacturing process. Learn what big business move he says you should take before you even make your LLC official.
2022-03-021h 01Deep Cuts LiveA GREAT TERRIBLE BUSINESS IDEA ... (feat. Grace Cabezas and Nigel Reo-Coker of Terrible Cigar Club)In this episode of Deep Cuts Live, host Antoine Reid interviews Grace Cabezas and Nigel Reo-Coker, co-owners of The Terrible Cigar Club. Grace and Nigel were longtime friends who decided to join forces to launch their own cigar retail store and lounge with an accompanying monthly cigar subscription service. Learn more about Nigel's experiences as a professional English soccer player and Grace's experiences working in the cigar industry. Both share tips on how to build a business, how to find a cigar that fits your palate and why representation matters so much right now in the cigar industry.
2022-03-0159 minDeep Cuts LiveSHE MAKES CIGAR AND CANNABIS POKER ACCESSORIES (feat. Robin Blue of Blue Smoke ATL)An interview with Robin Blue, founder of Blue Smoke ATL. Robin shares how her love of fashion led to her founding an accessory brand that appeals to both cigar and cannabis smokers. Robin talks about the ups and downs of business and how gaining feedback early on helped her better develop her business early on and how past failures helped her become a better business owner.
2022-03-011h 03Deep Cuts LiveTURNING A HOBBY INTO A BUSINESS (feat. Desiree Sylver, PhD of Drunk Chicken Cigars)A lot of people feel inspired to start their own business but how do you take a passion and build a profitable business around it? In this interview with Desiree Sylver, PhD, owner of Drunk Chicken Cigars, she discusses how she went from being a casual cigar smoker to a brand owner. Learn how she navigated the ups and downs of entrepreneurship and how she finds balance between work and family obligations.
2022-01-0157 minDeep Cuts LiveHOW TO CREATE A BUSINESS THAT GIVES BACK (feat. Steve Zengel, Los Caidos Cigars)Some people start a business for fame, others for profit, and then some launch a business to give back. That's what Steve Zengel, founder of Los Caidos Cigars, did. Inspired by a personal loss suffered during Sept. 11, Steve launched his own cigar line where part of the profit of each cigar sold would go toward supporting police and firefighters. Learned how he got his start in the industry, how he learned from the mistakes he made, and his advice for other businesses looking to make a connection with their community.
2022-01-011h 13Deep Cuts LiveHOW TO SCALE YOUR BRAND (feat. Matt Booth, owner of Room101)How does a person scale their company and expand their brand across new categories? You do it exactly how Matt Booth, owner of Room101, did it. Matt started off making custom jewelry and once he established his brand and company, he chose to expand into completely new categories. Learn what inspired him to launch his own company, what his creative process is like, and how he's successfully gotten into the jewelry, premium cigar and spirits industries.
2021-12-291h 03Deep Cuts LiveHIS CIGAR BRAND TEAMED UP WITH RAPPER AND SONGWRITER NAS (feat. David Gomes of Escobar Cigars)Celebrities often attach their names to apparel, spirits and other products but it's rare to see celebrities attach their names to a premium cigar. Escobar Cigars made headlines this year when it announced it was partnering with Grammy award-winning rapper and songwriter Nas, who is a full-on partner with this premium cigar brand. Gomes talks about how that partnership came about and why DJ Khaled and others are embracing their brand. Also hear about how the supply chain crisis is impacting the cigar industry and the new releases expected out of Escobar in the near future.
2021-12-231h 00Deep Cuts LiveWHY CIGAR RATINGS SUCK (feat. Jeremy McDonald, owner of Wildfire Cigar Company)Jeremy McDonald has spent years working in the cigar industry, handling the sales of a major cigar brand until recently when he launched his very own cigar brand, Wildfire Cigar Company. While many cigar brands would hope and pray for a good cigar rating, McDonald has seen behind the curtains of the review and rating process and isn't holding out for a good rating–he just wants to know if you like what he's created. Learn about the major cigar factory behind his first two releases, The Single and the Revivalist, and how he plans to take on the ve...
2021-12-231h 07Deep Cuts LiveA CONVERSATION ABOUT CIGARS, ATLANTA AND RACE (feat. ATL Cigar Company)In this interview with Peter Gross, Janelle and Lamar Leroy of ATL Cigar Co. we discuss how these three friends came together to create and launch a cigar brand built around the city and lifestyle of Atlanta. We also chat about how the events of 2020 helped shaped the brand and have an honest discussion of the role race plays in their business.
2021-12-231h 03Deep Cuts LiveA BLACK AND VETERAN-OWNED CIGAR BRAND (feat. Temi Bush and Darryl Redmon of Emperors Cut Cigars)A group of friends and cigar smokers joined forces to create a cigar brand that's breaking ground and barriers one cigar at a time. In this double-header, Emperors Cut's Temi Bush talks about how the brand came into existence while her business partner Darryl Redmon shares his tips for what makes a cigar sell in today's competitive cigar market.
2021-12-1757 minDeep Cuts LiveLISTEN TO THIS VIDEO BEFORE STARTING YOUR CBD BUSINESS (feat. Margaret Caldwell)Margaret Caldwell is a green entrepreneur who got her start in jewelry and gem stones before making the leap into growing legal cannabis in California. With the passage of the 2018 Farm Bill, she realized the opportunity hemp and CBD offered and made yet another move–she launched her own CBD brand. Learn how she's built her own CBD brand, Caldwell Botanicals, how she's gotten her product into stores and what's she's learned about guerrilla marketing and building a business on her own.
2021-12-1753 minDeep Cuts LiveHOW TO FIND THE RIGHT BUSINESS PARTNER (feat. Jeffrey Amendola and Christopher Monaco)When you're starting or trying to build a business, you're going to realize you can't do it alone. Finding a good partner that shares in your passion and vision is easier said and done. Learn how Jeffrey Amendola and Christopher Monaco teamed up to build Amendola Family Cigar Co. and how forming strong partnerships and fostering good relationships has helped their business grow tremendously.
2021-12-1753 minDeep Cuts LiveHOW TO BECOME A SUCCESSFUL DJ IN 2021 (feat. Eli Lagaretta)How do you become a successful DJ with the support and sponsorship of an industry-leading company? You listen to this podcast featuring Eli Lagaretta and find out! Eli is the official DJ of Drew Estate, one of the largest makers of premium cigars in the U.S. It may seem like an odd combination but it's opened the doors in terms of travel, notoriety and opportunity for Eli, a longtime lover of music who was able to turn his passion and hobby into a profitable job he enjoys.
2021-12-1758 minDeep Cuts LiveDEEP CUTS – SEASON 1, EPISODE 52: ERICA ARROYO, THE LOUNGE EXPERIENCEIn the final Deep Cuts Live interview of 2020, special guest Erica Arroyo talks about how she came to work in the media side of the cigar industry and what inspired her to start her own podcast, The Lounge Experience. We talk about the changing role women and minorities have in the cigar lifestyle as well as some of our favorite things and lessons learned during 2020.
2021-03-1059 minDeep Cuts LiveDEEP CUTS – SEASON 1, EPISODE 51: FABIAN BARRANTES, LOTUS GROUPAn interview with Fabian Barrantes, creative director at Lotus Group and Vertigo by Lotus. With current world events, it’s as important as ever to have your own accessories. For cigar smokers, accessories help you not only better enjoy the lifestyle but also serve as a way for you express yourself. Fabian shows off a wide range of recent releases from Lotus and Vertigo and teases some things to come.
2021-03-1058 minDeep Cuts LiveDEEP CUTS – SEASON 1, EPISODE 50: JEREMY MCDONALD, CALDWELL CIGARS / LA BARBA CIGARSIt’s the first ever Deep Cuts Live's Halloween episode! Our special guest is Jeremy McDonald, National Sales Manager for Caldwell Cigar Co, La Barba Cigars, and Lost & Found Cigars. In this interview, Jeremy talks about his he came to work in the cigar industry and the circumstances that brought him together with Robert Caldwell. We discuss sales and the advantage of selling from a personality perspective rather than solely on product. Learn more about Caldwell, La Barba, their brands and the new show "4 Shots with Tony and Jeremy."
2021-03-1058 minDeep Cuts LiveDEEP CUTS – SEASON 1, EPISODE 49: MICKY PEGG, ALL SAINTS CIGARSIn this interview, Micky Pegg of All Saints Cigars talks about his time in the tobacco industry. Micky worked on Capitol Hill as an intern which paved the way for his career in cigars. He worked with several well-known brands before taking a short break from the industry. He made his big return as a brand owner, launching All Saints Cigars over a year ago. Learn more about this brand and hear Micky’s take on what innovation means in the cigar industry today.
2021-03-1058 min