Shows
Inside MarketingEp. 133 - Tracking Trends With Rachel RayThis week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From "question of living" to" tech isolation" to asking where the "social" is in social media and why war's been declared on play - Rachel breaks down the trends brands should be conscious of in 2025.2025-03-131h 03
Inside MarketingNavigating Consumer Concerns as Irish Adults Look Ahead to the YearKicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse report of the year - exploring shifting consumer sentiment, financial pressures, and what it all means for brands.2025-02-2117 minInside MarketingEp. 131 - Future Gazing With Ciaran O'KaneThis week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platforms that face marketeers on a daily basis.2025-02-131h 10
Inside MarketingEp. 130 - Liam McDonnellThis week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ireland. His journey from messenger to CEO (inspired by a few choice cars along the way) is inspirational and something anyone at any level in the industry will learn from.
Liam on LinkedIn https://www.linkedin.com/in/liam-mc-donnell-fmii-b4637933?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app2025-01-2958 min
Inside MarketingEp. 129 - 2025 With Dan CalladineAnd we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the will be dominating marketing and media conversations for the year ahead.2025-01-2259 min
Inside MarketingEp. 128 - 2024 In ReviewIt's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.2024-12-121h 04
Inside MarketingEp. 127 - Ireland, The EU's Loneliest NationThis week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland’s recent poll topping performance as the EU’s loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness.
Get in touch with Bricolage to receive a copy of the full report - culturelab@bricolage.ie2024-11-281h 19Inside MarketingEp. 126 - Siobhan SmithThis week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.2024-11-1458 minInside MarketingEp. 125 - Gerrard TannamThis week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's.
Islandbridge Brand Development https://www.islandbridge.com/2024-10-3157 minInside MarketingEp. 124 - Karen Nelson Field Returns.In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.2024-10-1858 min
Inside MarketingEp. 123 - Funding ContentNew funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.2024-10-0348 minInside MarketingEp. 122 - Anne O'Leary - Head of Meta IrelandThis week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.2024-09-1936 minInside MarketingEp. 121 - Why Brands Thrive On Authenticity.On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators.
https://www.markervideo.com/2024-09-051h 01Inside MarketingEp120 - AdamMorgan - The Cost of Dull in AdvertisingEp120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions2024-07-2552 minInside MarketingEp. 119 - Reputations Built Over TimeThis week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed.
For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/2024-07-1152 minInside MarketingEp. 118 - Energy Marketing During A CrisisThis week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.2024-06-2753 minInside MarketingEp.117 - Brid O'Connell from Guaranteed IrishThis week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.2024-06-1351 min
Inside MarketingEp. 116 - Oh, The Good Life!We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.
For more on The GoodLife Project;
https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life2024-05-3059 minInside MarketingEp. 115 - A Golden Age For Retail MediaThis week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.2024-05-1657 minInside MarketingEp. 114 - Creative Competitiveness With Rory Gallery.Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage.
Links to some of Rory's campaigns.
1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing.
https://www.youtube.com/watch?v=qX0TqnIXg5o
2. Guinness – Made of More. The Made of More Brand platform was very successful lead...2024-05-021h 11Inside MarketingEp. 113 - Uncommon Culture with Nils Leonard.This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world.
Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/
Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3
Uncommon Creative Homepage https://www.uncommon.studio/2024-04-1952 minInside MarketingEp. 112 - Experiment with ExperienceExperience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.2024-04-051h 06Inside MarketingEp.111 - Making Data Come To Life with Dr. Grace KiteThis week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.2024-03-2158 minInside MarketingEp.110 - Consumer Trends With Rachel RayDo you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strategy Director at Dentsu is here to help sort through the plethora of marketing trends we as consumers are faced with every day.2024-03-071h 22
Inside MarketingEp. 109 - Planning Frameworks, Friend Or Foe?This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.2024-02-2252 minInside MarketingEp. 108 - Prof. Jenni RomaniukThis week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong people with the wrong message and how to get brands back on the path to growth.2024-02-0858 minInside MarketingEp. 107 - Ciaran O'Kane is Back!Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party cookie and a look ahead at what 2024 is due to bring.2024-01-251h 00Inside MarketingEp. 106 - Talking Trends with Dan CalladineAnd we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media Futures Global at Dentsu.2024-01-1150 minInside MarketingEp. 105 - The Most Wonderful Wrap Up Of The YearThis week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and research to...showbusiness, with a generous serving of industry giants in between.
Wishing all of our listeners, guests and supporters a very happy Christmas and a prosperous new year.2023-12-141h 05Inside MarketingEp. 104 - Listen Up With Lee ThompsonThis week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years and the innovation that's driving them.2023-11-3050 minInside MarketingEp. 103 - David Cullen on ResearchThis week we're joined by David Cullen, CEO of the research and business advisory practice Opinions, to discuss research how it's changed, whether it's a friend or foe and how AI is impacting it.2023-11-1757 minInside MarketingEp. 102 - Paul Feldwick on change, research and the inherent showbusiness of advertising.Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception of it has been challenged by recent developments in the media landscape.
Paul Feldwick on Amazon https://www.amazon.co.uk/Paul-Feldwick/e/B001K8DRS8?ref=sr_ntt_srch_lnk_2&qid=1698853491&sr=8-22023-11-021h 24Inside MarketingEp. 101 - Peter FieldThis week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.2023-10-201h 00Inside MarketingEp. 100 - Rory Sutherland**Milestone Episode**
In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.2023-10-051h 13Inside MarketingEp. 99 - Brand and Nation BuildingFormer chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.2023-09-2151 minInside MarketingEp. 98 - DTC with Polestar. Direct To Consumer or Drive The Car?This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.2023-09-0747 minInside MarketingEp. 97 - Creative Can Do!This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on creativity in advertising and marketing.2023-06-291h 06Inside MarketingEp. 96 - Is News On Trend?This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?2023-06-1538 minInside MarketingEp. 95 - Outfoxing The MarketPaul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.2023-05-251h 03Inside MarketingEp. 94 - Sussing Out SustainabilityThis week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.2023-05-1142 minInside MarketingEp. 93 - Get Into The GameThis week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.2023-04-271h 03Inside MarketingEp. 92 - Are The Kids All Right?This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.2023-04-1359 min
Inside MarketingEp. 91 - Life After Big TechThis week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for former big tech employees in the start up world.2023-03-2350 minInside MarketingEp. 90 - Meet Dave TrottIndustry legend, creative director, copy writer, agency founder and author Dave Trott joins us this week for a chat about the current state of marketing and his new book Crossover Creativity.2023-03-021h 08Inside MarketingEp89 - Social Media and the impact of cancel culture on brandsEp89 - Social Media and the impact of cancel culture on brands by dentsu & Irish Times Media Solutions2023-02-1657 minInside MarketingEp. 88 - The Future Looks Bright...Right?Dan Calladine, Head Of Futures at dentsu joins us for a look at upcoming trends in a year that no one's quite sure what to make of so far.2023-02-021h 03Inside MarketingEp. 87 - Ciaran O'KaneThis week Ciaran O'Kane, Chief Strategy Officer at WireCorp and ExchangeWire joins us for a look at the year ahead in marketing.2023-01-191h 04Inside MarketingEp. 86 - 2022 In ReviewThis week we're joined by The Irish Times' Head of Client Solutions Rob Kinsella for a look back at the year that was on Inside Marketing.2022-12-191h 16
Inside MarketingEp. 85 - Automation For Our PeopleThis week we're joined by Dave Lenny, Head Of Innovation at dentsu for a deep dive into the rapid development of automation in media.2022-12-0244 minInside MarketingEp. 84 - Paddy Power's Portfolio of PromotionThis week we're joined by Michelle Spillane, Marketing and Brand Director at Paddy Power UK&I to talk about what goes into making a memorable marketing campaign.2022-11-171h 01Inside MarketingEp.83 - Listen Up! The Power Of AudioThis week we’re joined by Radiocentre CEO Ciaran Cunningham for a look at how audio’s doing, where radio’s headed and how it’s perceived as a future facing innovative medium.2022-11-0349 minInside MarketingEp. 82 - The Attention Economy with Professor Karen Nelson-FieldThis week we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand strategy.2022-10-2051 minInside MarketingEp. 81 - Creative Nation - Pitching Ireland As A Creative HubThis week we’re joined by IAPI’s CEO Charley Stoney and Bonfire’s Creative Director Sean Hynes to discuss what IAPI are doing to promote creativity within the industry.2022-10-0648 minInside MarketingEp. 80 - Still Sharp? IM meets Professor Byron Sharp.It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.2022-09-2257 minInside MarketingEp. 79 - Jodie Hopperton on The Role Of ProductThis week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.2022-09-0843 minInside MarketingEp. 78 - When Left Isn't Right. IM meets Orlando Wood.On this week’s inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.2022-08-2455 min
Inside MarketingEp. 77 - Does the Advertising Industry Lack Principles? IM meets Bob Hoffman.This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...2022-08-1155 minInside MarketingEp. 76 - From Marvel to Metaverse. IM meets Nick Emery.This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.2022-07-291h 02Inside MarketingEp. 75 - Brand AuthenticityThis week we’re joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at the issues surrounding Brand Authenticity.2022-07-141h 32Inside MarketingEp. 74 - Web 3.0, Fad or the Future?This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands both now and into the future.2022-06-3056 minInside MarketingEp. 73 - Programmatic, Platforms, Planet.This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.2022-06-1658 minInside MarketingEp. 72 - If It Looks Like A Recession...This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.2022-06-0255 min
Inside MarketingEp. 71 - Challenger Brands for Challenging TimesThis week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.2022-05-1952 minInside MarketingEp. 70 - Sir Martin SorrellSir Martin Sorrell, co-founder of S4 Capital and former head of WPP, joins us for an engaging discussion on the current agency model and where he sees it evolving in the future.2022-05-0549 minInside MarketingEp. 69 Where do you get your NewsEp. 69 Where do you get your News by dentsu & Irish Times Media Solutions2022-04-2250 minInside MarketingEp. 68 - Productivity Post-Pandemic. IM meets Bruce Daisley.This week, former VP at Twitter and now bestselling writer on workplace culture, Bruce Daisley joins us to discuss how our new reality has impacted upon our productivity.2022-04-0744 minInside MarketingEp. 67 - Too Much Tech?This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brain health.2022-03-241h 13Inside MarketingEp. 66 - How Considering Culture Redefines Research.This week Vivian Chambers, founder and MD of Bricolage, joins us for an in depth discussion around how smart brands are changing their approach to market research.2022-03-101h 15Inside MarketingEp. 65 - Unilever CEO Alan JopeAlan Jope, CEO of Unilever, joins us for an in depth discussion on the many issues facing brands today, from true purpose to media relevance.2022-02-2444 minInside MarketingEp. 64 - Marketing MegatrendsThis week we're gazing into our crystal ball with Dan Calladine, Head of Futures at Carat Global. We're looking at the next marketing megatrends on the way this year and how brands can harness them.2022-01-2744 minInside MarketingEp. 63 - Ciaran O'Kane ReturnsCiaran O'Kane, CEO of WireCorp, is back with us this week to talk all things ad tech.2022-01-131h 12
Inside MarketingEp, 62 - The Story So FarOn our latest episode Rob Kinsella, Head of Client Solutions at The Irish Times Group, joins us to look back at the last 61 episodes of Inside Marketing highlighting some of our key interviews and themes from the past 2 plus years.2021-12-211h 12Inside MarketingEp. 61 - Toppling The Data DictatorshipThis week Lauren O'Reilly & Bidemi Afolabi from brand data experts Promotion Intelligence join us to discuss how their platform helps brands gain a deeper understanding of their customer purchase data.2021-12-0938 minInside MarketingEp. 60 - The Future Of ExperientialThis week Aideen O'Neill and Brian Muldowney of Verve Marketing join us to discuss the future of Experiential marketing in a post pandemic world.2021-11-2543 minInside MarketingEp. 59 - Ads today, creative gold or pale imitations?Laurence Green, independent creative advisor and founder of Fallon London and 101, joins us for an in-depth discussion around current creative trends and executions.2021-11-1156 minInside MarketingEp. 58 - Creativity In A CrisisThis week we're joined by Mark Noble, Marketing Manager Heineken Brand, Heineken Ireland, to discuss what marketers can learn from the way brands have approached their creative during the pandemic.2021-10-281h 01Inside MarketingEp. 57 - Sir John HegartyThis week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.2021-10-1451 minInside MarketingEp. 56 - Shopper MarketingThis week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and how it can help with the challenges of an increasingly complex consumer journey in a post pandemic economy.2021-09-3055 minInside MarketingEp. 55 - Parent PowerThis week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.2021-09-1648 minInside MarketingEp. 54 - Mark Ritson On MarketingThis week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.2021-09-0958 minInside MarketingEp. 53 - B2B Putting the Brand back in BusinessThis week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.2021-08-2642 minInside MarketingEp. 52 - What's In A Name?This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importance and pitfalls of naming for brands.2021-08-1241 minInside MarketingEp. 51 - CMO in charge.This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.2021-07-3040 minInside MarketingEp. 44 - E-Commerce ExplosionWe're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss the recent explosion in the e-commerce sector, whether it's going to continue post Covid and what the future of retail looks like.2021-04-1559 minInside MarketingEp. 36 - Search For The FutureThis week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over the past 20 years and look at where it's headed to in the future.2020-11-1239 minInside MarketingEp. 34 - Youth MarketingOlwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.2020-10-1640 minInside MarketingEp. 32 - What Makes You Switch?In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.2020-09-1737 minInside MarketingEp. 31 - Rethinking DisplayMeabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users even after the death of cookies.2020-09-0437 minInside MarketingEp. 30 - Creative IntelligenceDave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a more holistic approach for campaigns.2020-08-2026 minInside MarketingEp, 29 - Why UX matters.This week Meabh Connellan, Group Strategy Director Dentsu Aegis and Marcus Swan, Head of Design at Isobar discuss why investment in UX is crucial for any business.2020-07-3036 minInside MarketingEp - 24. Turning The Dial On Irish RadioThis week MD of Harte Media and former Newstalk Editor in Chief Garrett Harte discusses with Dave how Irish radio needs to capitalise on its trust factor.2020-05-2836 minInside MarketingEp - 23. The Conscious Consumer.This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into
what influences and triggers the modern consumer.2020-05-1430 minInside MarketingEp. 16 - Getting Every Employee Opted Into Your BrandConor Murphy CEO of Dentsu Consult talks to us about how branding is more than just communications.2020-02-2719 min
Inside MarketingEp. 11 Purpose MarketingAidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketing and its place in everyday business.2020-01-2421 min
Inside MarketingEp. 10 - Preparing For The FutureIn our latest episode Mark Fagan discusses what Irish brands and marketers must put in place to ensure success over the next decade.2020-01-1732 min
Inside MarketingEp. 7 - Long Term PlanningJoining us this week is CEO of Dentsu Consult Conor Murphy discussing how long term planning can allay mid term pressures.2019-11-2817 min
Inside MarketingEp. 5 - The Future Of PublishingJoining us this week Dave Winterlich, Chief Strategy Officer at Dentsu Aegis Network and Laura Slattery, Media Journalist at The Irish Times discussing the important topic of The Future of Publishing.2019-11-1533 minInside MarketingEp. 4 - Artificial Intelligence is Changing MarketingJoining us on the show today David Lenny, head of new product design at Dentsu Aegis Network discussing the arrival of Ai and the changes it is bringing to marketing practises.2019-11-0823 minInside MarketingEp. 3 E-Sports - An Irish Sleeping GiantJoining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the sleeping giant that is E-Sports2019-10-3121 minInside MarketingEp. 1 - The Value of Brand and Long Term MarketingJoining us this week Shenda Loughnane of Dentsu Aegis and David Haigh, CEO of Brand Finance UK, to discuss whether we invest enough in brands in the Irish market.2019-10-1820 min