Shows
Consulting SpotlightJon Morris: Journey from Agency to Financial ConsultingIn this episode of Consulting Spotlight, Software Oasis Founder, Michael Bernzweig, interviews Jon Morris, founder of Fiscal Advocate and former CEO of Rise Interactive. Jon shares his entrepreneurial journey, discussing how he transformed a $10,000 investment into a successful digital agency and later transitioned into financial consulting. He emphasizes the importance of data-driven decision-making, understanding financial metrics such as gross margin, and the role of innovation in driving business growth. Jon also highlights the challenges service-based companies face and the signs that indicate when it's time to seek financial guidance. The conversation explores the integration of AI in economic consulting...
2025-09-1744 min
Career SpotlightIndependence Lab's Brianne Rush: Navigating Your CareerIn this episode of Career Spotlight, Michael Bernzweig interviews Brianne Rush, founder of Independence Lab. They discuss Brianne's journey from magazine journalism to establishing a platform focused on emotional intelligence for young professionals. The conversation covers the importance of adaptability in career paths, the impact of AI on job opportunities, and practical tips for job interviews. Brianne emphasizes the value of curiosity, self-learning, and building relationships in both remote and in-office settings. The episode concludes with insights on choosing the right organization size and culture for personal growth.TakeawaysBrianne's journey highlights the importance of emotional...
2025-06-3035 min
Software SpotlightAlex Sanfilippo: Building PodMatch & Podcasting CommunitySummaryIn this episode of Software Spotlight, host Michael Bernzweig interviews Alex Sanfilippo, founder of PodMatch, a platform that connects podcast hosts and guests. Alex shares his journey from a corporate career in aerospace to becoming an entrepreneur in the podcasting space. He emphasizes the importance of community engagement, the challenges of building a software platform, and the value of continuous learning and adaptation in entrepreneurship. The conversation also touches on the evolving landscape of podcasting and the opportunities for independent podcasters.TakeawaysAlex Sanfilippo transitioned from a corporate job to entrepreneurship in podcasting...
2025-06-2740 minCareer SpotlightRight Track Admissions: Hamada Zahawi on Planning Your FutureIn this episode of Career Spotlight, host Michael Bernzweig interviews Hamada Zahawi, founder and CEO of Right Track Admissions. They discuss Hamada's journey from law to admissions consulting, the challenges students face in applying to universities, and the importance of planning and profile development. The conversation also covers economic factors affecting education, alternatives to traditional degrees, and maximizing the college experience through networking and personal growth. Hamada shares insights on current trends in admissions, advice for international students, and the significance of personal narratives in applications. The episode concludes with reflections on travel and personal growth.Takeaways
2025-06-2643 minConsulting SpotlightMarketing Secrets with Red8 Interactive's James HipkinIn this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin, CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentations. The conversation highlights the importance of understanding customer needs and crafting messaging that resonates with the target audience.TakeawaysInnately provides a premium option for mid-sized businesses.Many...
2025-06-2634 minConsulting SpotlightAli Hafizji of Wednesday Solutions: MVP to Market FitIn this episode of Consulting Spotlight, Michael Bernzweig interviews Ali Hafizji, founder of Wednesday Solutions, a professional services agency specializing in AI-driven product engineering. They discuss the journey from MVP to market fit, innovative business models, the role of founders in scaling businesses, and the importance of building effective teams. Ali shares insights on the differences between B2B and B2C strategies, the consultative approach to product strategy, and common challenges faced by founders. The conversation highlights the significance of focusing on meaningful metrics and the impact of effective consulting on business growth.TakeawaysAli...
2025-06-2630 minConsulting SpotlightSteven Schneider on B2B SEO Marketing StrategiesIn this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search.TakeawaysSEO is a game of delayed gratification.Quality over quantity...
2025-06-1234 minConsulting SpotlightNexus Strategy's Gretchen Villegas: Aligning Business & Social ImpactIn this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas, CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The conversation highlights the need for new models that merge profit with purpose, the role of technology in social impact, and the collaboration between nonprofits and corporations. Gretchen emphasizes actionable steps for businesses to create sustainable social impact and the interconnectedness of global supply chains.takeawaysGretchen Villegas has...
2025-06-0432 minCareer SpotlightNetwork Concierge's Susan Collins: Navigating Career TransitionsIn this episode of Career Spotlight, host Michael Bernzweig of Software Oasis interviews Susan Collins, an executive coach and founder of the Network Concierge. They discuss Susan's journey into coaching, the evolution of career coaching, and the diverse range of clients she works with. The conversation explores the challenges of navigating career transitions in a changing market, the importance of networking, and actionable steps for individuals considering a career change. Susan shares success stories from her coaching practice, emphasizes the need for different actions to achieve growth, and provides insights into entrepreneurship and the common blind spots faced by...
2025-06-0430 minCareer SpotlightVDS Digital's Ginny Delaitre on Crafting Social Media StrategiesIn this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny Delaitre, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over...
2025-06-0439 minConsulting SpotlightMatthew Edgar: Elementive's Technical SEO Deep DiveIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on the impact of AI on SEO strategies and the importance of internal and external links. Matthew provides examples of common technical issues and shares a success story...
2025-06-0339 minCareer SpotlightNavigating Career Transitions with Dawn RasmussenIn this episode of Career Spotlight, host Michael Bernzweig interviews Dawn Rasmussen, a certified resume writer and career management expert. They discuss the evolving job market, the importance of transferable skills, and strategies for navigating career transitions. Dawn shares insights on the challenges faced by job seekers, especially in the tech industry, and emphasizes the need for continuous professional development. The conversation also touches on the impact of AI on job searching and the unique challenges faced by older job seekers. Listeners gain valuable tips on how to effectively market themselves and adapt to the changing landscape of work.
2025-05-2742 minCareer SpotlightBradley Benner On The Evolution of SEO and Its FutureIn this episode of Career Spotlight, host Michael Bernzweig interviews Bradley Benner, founder of Semantic Mastery. Bradley shares his journey from being an electrician to becoming an SEO expert and entrepreneur. He discusses the evolution of SEO, the impact of AI on search and marketing, and offers insights on navigating career opportunities in local marketing. The conversation also covers the importance of choosing the right industry, building a holistic marketing agency, and the value of white label services. Listeners will gain actionable tips on validating industry viability and staying updated with trends in SEO and AI integration....
2025-05-0345 minCareer SpotlightNavigating the Evolving Landscape of RecruitmentIn this episode of Career Spotlight, host Michael Bernzweig interviews Bill Kasko, the president and CEO of Frontline Source Group. They discuss the evolution of the staffing industry, the challenges faced during the startup phase, and the impact of technology on recruitment. Bill shares insights on building a company philosophy centered around people and service, the importance of adaptability in careers, and the recognition Frontline has received over the years. The conversation also covers the shift to remote interviews, the significance of job shadowing, and the role of skills-based testing in hiring. Bill emphasizes the need for effective communication...
2025-04-1545 minConsulting SpotlightUnlocking Podcast Success with Alesia GalatiIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the significance of community in podcasting. The conversation also covers content repurposing, audience growth strategies, and measuring podcast success beyond just downloads. Alicia highlights future trends in podcasting and the increasing importance of unique voices in the space. Connect with her on LinkedIn, Pinterest, Instagram and Facebook.
2025-04-0938 minCareer SpotlightExploring Opportunities in UI/UX CareersThis podcast focuses on igniting a career in UI/UX design, highlighting the abundant job opportunities, attractive salaries, and the skills needed to succeed in this field. Michael Bernzweig discusses the importance of building a strong portfolio, the potential for career growth, and the various educational paths available, including non-traditional learning options. He emphasizes the accessibility of UI/UX careers for individuals from diverse backgrounds and the flexibility of remote work in this industry.TakeawaysUI/UX design has a surplus of job openings.Starting salaries in UI/UX can be around $70,000.A strong portfolio is...
2025-04-0427 minCareer SpotlightThe Future of IT Jobs: Opportunities AwaitThis podcast discusses the vast job opportunities available in the IT industry, particularly for entry-level positions. It highlights the booming nature of the IT sector, the accessibility of training programs, and the potential for rapid career advancement without the need for traditional degrees. The speaker emphasizes the importance of skills over formal education and provides insights into various roles available in IT, along with resources for training and job support.TakeawaysEntry-level opportunities in IT are abundant and accessible.The IT industry is projected to grow significantly in the coming years.Many IT roles do not...
2025-04-0428 minConsulting SpotlightUnlocking Growth in SaaS with Tye DeGrangeSummaryIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs.TakeawaysTye DeGrange has a diverse background in tech and marketing.Multi-channel...
2025-04-0340 minCareer SpotlightKim Ades Unlocking Resilience: The Key to SuccessIn this episode of Career Spotlight, host Michael Bernzweig interviews Kim Ades, the president and founder of Frame of Mind Coaching and Journal Engine Software. They discuss Kim's entrepreneurial journey, the significance of resilience in personal and professional life, and the transformative power of coaching. Kim emphasizes the importance of perspective in overcoming adversity and shares insights on thought mastery, emotional resilience, and the unique approach of her coaching methodology. The conversation also touches on the pros and cons of traditional employment versus entrepreneurship, the role of journaling in coaching, and the balance between personal and professional life.
2025-03-1733 minConsulting SpotlightJason Willis-Lee: Entrepreneurial Mindset in TranslationIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email marketing as a long-term strategy.TakeawaysAI is revolutionizing the language services industry.Entrepreneurs in translation must build demand for their services.Leveraging AI tools can...
2025-03-1535 minConsulting SpotlightIvan Vislavskiy: Unlocking Local Marketing SuccessIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling proposition and effective client onboarding processes to drive success.TakeawaysComrad Digital specializes in helping local service businesses grow.The agency focuses...
2025-03-1542 minConsulting SpotlightBill Douglas: Journey From Entrepreneur to CEOIn this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, and the advantages of owning digital assets. The conversation also touches on the effects of the pandemic on the real estate market, the innovative 'Building of Things' strategy, and future trends in technology and data usage. Bill emphasizes the need for digital transformation in the industry and the democratization of...
2025-03-1536 minConsulting SpotlightRichard Lowe: Unlocking the Secrets of GhostwritingIn this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of having a book for professionals, the steps involved in the writing process, and the significance of marketing and distribution. Richard also addresses the evolving landscape of ghostwriting in the age of AI, highlighting the irreplaceable human touch in storytelling.Sound Bites"Don't live in fear.""...
2025-03-1532 minConsulting SpotlightAmeet Khabra’s Journey: From Freelancer to Agency LeaderIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google...
2025-03-1445 minConsulting SpotlightLorrie Thomas Ross on Marketing Mastery: From Sales to StrategyIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.Lorrie delves into the art and science of...
2025-03-0137 minConsulting SpotlightMarla Ballard’s Journey: From Trauma to Quantum Success In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Marla Ballard, CEO of U2 Shine, a pioneer in quantum personal development. Marla shares her transformative journey from navigating personal trauma to becoming a top-performing entrepreneur and leader in the field of quantum coaching.Raised on a Kentucky farm and later facing immense challenges as a military spouse, Marla reveals how she rebuilt her life after her husband’s injury in Iraq. She started a wellness business, became a top producer in her field, and eventually discovered the power of quantum personal development. This led her...
2025-03-0136 minConsulting SpotlightDerek Hales: Revolutionizing Sleep with Data-Driven Mattress ReviewsIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Derek Hales, founder of NAPLAB, a groundbreaking platform for data-driven mattress testing and reviews. From his humble beginnings testing mattresses in his one-bedroom apartment to building a thriving business that has tested over 420 mattresses, Derek shares his inspiring entrepreneurial journey.Derek recounts how a personal need for an affordable, high-quality mattress led him to create a website that quickly gained traction and evolved into a full-fledged business. With a focus on objective, quantifiable data, NAPLAB has transformed the way consumers shop for mattresses by providing...
2025-02-2647 minConsulting SpotlightNicole Whittle: Outforce AI B2B Agency MarketplaceIn this episode of Consulting Spotlight, we sit down with Nicole Whittle, Vice President of Operations at Outforce AI, a groundbreaking B2B marketplace that connects clients with over 80,000 vetted agencies worldwide. With more than 25 years of experience in software technology consulting, Nicole has been at the forefront of innovation in industries such as insurance, healthcare, and artificial intelligence.Nicole shares her journey from traditional consulting to leading operations at Outforce AI, where she helps businesses find the perfect teams for their projects through a rigorous 10-step vetting process. She discusses the challenges organizations face when scaling...
2025-02-2643 minSoftware SpotlightScott Sorochak: Silicon Valley to SparkLabs Venture PartnerIn this episode of Software Spotlight, host Michael Bernzweig sits down with Scott Sorochak, venture partner at SparkLabs Group and a seasoned executive with over 30 years of experience in sales, marketing, and operational leadership. Scott shares his fascinating journey from being a software engineer in the early days of Silicon Valley to becoming a key player in the venture capital world. He discusses his pivotal role in transformational companies like Netcom and At Home Network, his transition to leadership roles in private equity-backed firms, and his passion for mentoring startups.Scott also delves into the challenges...
2025-02-2636 minSoftware SpotlightMichael Buckbee: Revolutionizing SEO and AI Search StrategiesPodcast Episode Description: Michael Buckbee on AI Search, Content Engineering, and the Future of SEOIn this episode of Software Spotlight, host Michael Bernzweig sits down with Michael Buckbee, co-founder of Knowatoa, to explore the rapidly evolving landscape of AI search and its implications for marketers. Buckbee shares his journey from software developer to SaaS entrepreneur, detailing how his experiences led to the creation of Knowatoa—a platform designed to manage brand visibility and rankings in AI-driven search engines like ChatGPT, Gemini, and Claude.The conversation delves into the shift from traditional SEO to AI...
2025-02-2643 minSoftware SpotlightLucas Lovell of Paddle: Scaling SaaS with Merchant of RecordIn this episode of Software Spotlight, host Michael Bernzweig sits down with Lucas Lovell, VP of Product at Paddle, to discuss how SaaS companies can simplify global expansion and compliance through the Merchant of Record (MOR) model. Lucas shares his fascinating journey from studying law in Australia to co-founding a multilingual customer support startup in Paris, and eventually joining Paddle in London. Over the past four years, Lucas has played a pivotal role in scaling Paddle’s product and engineering teams while driving innovation in the SaaS payment landscape. Lucas delves into the challenges SaaS founders face whe...
2025-02-2547 minCareer SpotlightMatt Diamante: From Freelancer to SEO Agency LeaderIn this episode of Career Spotlight, host Michael Bernzweig sits down with Matt Diamante, the founder of Hey Tony, a thriving digital marketing agency specializing in SEO. Matt shares his unconventional journey from advertising intern to successful entrepreneur managing a global team of 13-14 professionals. Along the way, he reveals how his passion for SEO, resilience, and willingness to take risks transformed his career and the lives of his clients.Matt’s story is one of perseverance and adaptability. After starting in traditional advertising, he pivoted to freelancing and eventually launched Hey Tony, where he helps businesses ac...
2025-02-1839 minCareer SpotlightMichelle Jamison: From Call Center Agent to CEO of Seismic Wave SupportIn this episode of Career Spotlight, host Michael Bernzweig sits down with Michelle Jamison, the inspiring CEO of Seismic Wave Support. With over 20 years of leadership experience, Michelle shares her remarkable journey from starting as a nervous call center agent to leading a globally dispersed team as the CEO of a thriving customer experience and remote team management company.Michelle delves into her career path, highlighting pivotal moments, lessons learned, and the mentors who shaped her leadership style. She discusses the innovative solutions Seismic Wave Support provides, including customer service, social media management, virtual assistants, and outbound...
2025-02-1430 minConsulting SpotlightTravis Fox: Revolutionizing Housing with High-Performance PanelsIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Travis Fox, the visionary co-founder of Build Your Fortress, to explore how innovative building technologies are transforming the construction industry. Travis shares his journey from real estate and psychology to spearheading a revolution in housing through high-performance panels. These advanced materials, inspired by military applications, promise faster construction, reduced waste, and unparalleled durability—offering a lifeline for disaster recovery and affordable housing. Travis discusses his passion for empowering veterans and first responders by providing them with opportunities to rebuild their communities while creating sustainable housing sol...
2025-02-1443 minConsulting SpotlightKristi Mitchell: Simplifying Marketing for ConsultantsIn this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priorities and professional fulfillment.Kristi discusses her evolution from offering full-service marketing execution to focusing exclusively on strategic consulting. She highlights how she helps service-based businesses overcome marketing ov...
2025-02-1434 minSoftware SpotlightFinTech to 15M AI Users: Christian Perry's JourneyIn this episode of Software Spotlight, we sit down with Christian Perry, CEO of Undetectable AI, who transformed his financial technology startup experience into a groundbreaking AI company serving over 15 million users. Christian shares his entrepreneurial journey from founding ChatterQuant, a financial technology company that leveraged natural language processing for social media analysis, to leading Undetectable AI, a platform that humanizes AI-generated content.The JourneyChristian's path to success began with ChatterQuant, where he developed sophisticated natural language processing tools for hedge funds and financial institutions. After a successful acquisition, he pivoted into the AI space...
2025-02-0732 minConsulting SpotlightIT to Conflict Resolution: Alex Yaroslavsky's JourneyIn this episode of Consulting Spotlight, we feature Alex Yaroslavsky, founder of Conflict Yes and a certified mediator specializing in workplace dispute resolution. Born in the Soviet Union and immigrating to the US at age 10, Alex transformed his early experiences with cultural adaptation into expertise in conflict resolution and leadership coaching.Starting his career as an IT consultant, Alex developed a unique approach to understanding human psychology and negotiation. His journey from studying car deal negotiations to becoming a certified mediator demonstrates the evolution of his expertise in transforming workplace disputes into collaborative solutions.Today...
2025-02-0731 minConsulting SpotlightShark Tank Survivor: Michelle Weinstein's Path to SuccessIn this episode of Consulting Spotlight, Michelle Weinstein, founder of The Abundant Accountant and renowned sales strategist, shares her transformative journey from financial analyst to successful business coach. Her expertise lies in helping accounting, tax, and bookkeeping firm owners transform their practices through value-based pricing and strategic sales processes.After starting her career at Moss Adams in M&A, Michelle's entrepreneurial spirit led her through various ventures, including a pivotal appearance on Shark Tank with her health food company, Fitzy Foods. Though faced with rejection, this experience became a stepping stone to her current success in helping...
2025-02-0732 minCareer SpotlightFrom Code to Product: How Deon Crasto Mastered Global Payments TechIn this episode of Career Spotlight, we sit down with Deon Crasto, Principal Product Manager at Velocity Global, who shares his fascinating journey from software engineer to product management leader. With nearly a decade of experience spanning machine learning, healthcare tech, and global payments, Deon offers unique insights into navigating career transitions in the tech industry. His deep expertise in data science and AI has positioned him as a thought leader in the fintech space.During our conversation, Deon reveals how his analytical background in data science shaped his approach to payment solutions and fraud detection. His...
2025-01-3141 minCareer SpotlightFrom Engineer to Tech Educator: Damien Schreurs' 12-Year Entrepreneurial JourneyIn this episode of Career Spotlight, we sit down with Damien Schreurs, Founder and Explainer-in-Chief of EasyTECH. After an 18-year career as a Fortune 500 research engineer, Damien transformed his passion for technology and teaching into a successful business helping solopreneurs and professionals master their digital tools.From his base in Luxembourg, Damien shares how he strategically transitioned from corporate life to entrepreneurship over 2.5 years while maintaining a 70% role at his engineering job. Today, he runs a thriving tech training business and hosts the Macpreneur podcast, and their newsletter, where he helps Mac-using entrepreneurs optimize their workflows.
2025-01-3048 minCareer SpotlightFrom Small Town to Digital Success: How Nikki Lindgren Built a Female-Led Marketing AgencyIn this episode of Career Spotlight, we're joined by Nikki Lindgren, founder of Pennock, a California-based digital marketing agency helping beauty and lifestyle brands scale their e-commerce presence. Starting from a small Minnesota town of 400 people, Nikki's journey took her through roles at Pottery Barn and Cost Plus World Market, where she was part of the founding 7-person e-commerce team that generated 200K in their first month.After managing digital marketing for over 45 entertainment and sports brands including Game of Thrones merchandise and major sports teams, Nikki founded Pennock in 2020. Today, her all-female team specializes in elevating...
2025-01-3035 minSoftware SpotlightFrom Warehouse to Tech Founder: Bill Carlin's 3PL Marketplace RevolutionIn this episode of Software Spotlight, we sit down with Bill Carlin, CMO of Racklify and COO of Shipmate Fulfillment. After a decade of running a successful third-party logistics company, Bill identified a critical gap in how warehouses and merchants connect. This insight led him to launch Racklify, a groundbreaking marketplace platform that has already attracted 3,000 warehouses since its beta launch in July 2024.Bill shares how his platform is transforming the traditional consultant-driven warehouse selection process into a streamlined, technology-enabled marketplace. With 40% of traffic coming from international clients, Racklify is addressing the evolving needs of global commerce...
2025-01-2431 minSoftware SpotlightFrom Bootstrap to Scale: Daniel Andor on Building User-Centric SaaS ProductsIn this episode of Software Spotlight, we sit down with Daniel Andor, founder of Duran, a leading product strategy and design studio. With over a decade of experience in UX design and product discovery, Daniel has helped numerous early-stage founders transform their products from minimum viable products to scalable solutions. His journey from working in a startup studio in Romania to founding his own design consultancy showcases the evolution of product-led growth in the SaaS industry.Daniel shares his expertise in helping pre-seed and seed-stage companies overcome common growth challenges, particularly during the critical transition from early...
2025-01-2435 minSoftware SpotlightNetSuite to Next Level: Louis Balla on ERP Transformation SuccessIn this episode of Software Spotlight, we sit down with Louis Balla, Partner at Nuage, a leading expert in ERP solutions specializing in NetSuite and IFS Cloud implementations. With a journey that began in maritime operations and led through National Geographic Channel, Louis has become a driving force in helping organizations optimize their cloud ERP systems for scalable growth.From his unique vantage point as both a solution provider and implementation specialist, Louis shares invaluable insights into how organizations can successfully transition from legacy systems to modern cloud-based ERP solutions. He reveals how companies like Alpha Foods...
2025-01-2434 minConsulting SpotlightFrom Wall Street to SaaS: Bill Dillmeier's Finance Leadership JourneyIn this episode of Consulting Spotlight, we sit down with Bill Dillmeier, Principal at Aperture Advisors in Seattle, who brings over two decades of financial leadership experience spanning from Vanguard to Silicon Valley startups. Bill shares his transformation from traditional investment banking to becoming a trusted advisor for Series A through C stage SaaS companies, where he helps founders navigate critical growth challenges and optimize their go-to-market strategies.Starting his career at Vanguard Brokerage and later working with industry giants like Morgan Stanley and Washington Mutual, Bill eventually transitioned to the startup world, including a stint working...
2025-01-2436 minSoftware SpotlightMarketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven StrategyTitle: Marketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven StrategyIn this episode of Software Spotlight, we sit down with Amber Gaige, founder of Far Beyond Marketing and creator of the Far Beyond Marketing online course. With over 25 years of marketing experience, Amber shares her journey from humble beginnings in a Texas family business to building and selling her own lead generation company and consulting for national brands.Amber reveals her innovative "Four C's of Marketing" framework - Clear Copy, Consistent Branding, Customer Demographics, and Channel Management - which has helped numerous...
2025-01-1731 minConsulting SpotlightSales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick AppIn this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue Officer of Maverick App, a groundbreaking business development automation and prospecting platform. Steve shares his journey from being a full-cycle insurance agent to leading sales innovation at Maverick App, where he has personally sent over 150,000 cold emails and helped transform how businesses approach prospecting.Steve reveals how Maverick App was born from the fundamental pain points of sales teams spending excessive time on administrative tasks instead of selling. Under his leadership, the platform has evolved to help sales professionals reclaim their productive hours...
2025-01-1739 minConsulting SpotlightFrom Venture Capital to Fractional CFO: Sal Tirabassi's Journey to Revolutionizing FinanceIn this episode of Consulting Spotlight, we sit down with Salvatore Tirabassi, founder of CFO ProPlus Analytics, who transformed his 15-year venture capital experience into an innovative fractional CFO service. As a native New Yorker with extensive experience in growth equity partnerships and consumer services, Sal launched CFO ProPlus Analytics in early 2024 to bring enterprise-level financial expertise to businesses ranging from startups to $100 million in revenue.## Key Discussion Points- Building a methodology-driven approach to fractional CFO services focused on value creation, due diligence readiness, and single source of truth- Transforming traditional bookkeeping into...
2025-01-1748 minConsulting SpotlightFrom Developer to Strategic CTO: Vygandas Pliasas on Transforming Tech TeamsIn this episode of Software Consulting Spotlight, we sit down with Vygandas Pliasas, founder and CEO of Cortip, who specializes in fractional CTO services and executive consulting. Vygandas shares his journey from developer to strategic technology leader, offering invaluable insights into transforming engineering processes and building effective remote teams.Through his work with early-stage companies and SMBs up to Series A, Vygandas has developed a methodical approach to diagnosing and solving complex organizational challenges. His expertise lies in streamlining the entire product development cycle, from stakeholder ideation to final delivery.Key Discussion Points:...
2025-01-1632 minConsulting SpotlightProcess Transformation Expert: How Errol Allen Revolutionizes Business OperationsIn this episode of Consulting Spotlight, we sit down with Errol Allen, founder of Errol Allen Consulting and veteran operations consultant. After leaving corporate America in 2011 at age 53, Errol transformed his analytical mindset and operations expertise into a thriving consulting practice focused on process optimization.With over a decade of experience helping businesses streamline their operations, Errol shares powerful insights about the critical role of process documentation in organizational success. From his base in Texas, he has helped countless organizations identify inefficiencies, implement effective workflows, and achieve remarkable transformations in their operations.Key Discussion Points:
2025-01-1132 min
Career SpotlightFrom Law to Tech Leadership: How Rachel Phillips Scaled a Multi-Million Dollar Consulting PlatformIn this premiere episode of Career Spotlight, meet Rachel Phillips, CEO of Fully Accountable, who shares her remarkable journey from law school graduate to tech company leader. Starting as a summer associate during law school, Rachel helped incorporate Fully Accountable in 2014 while taking her bar exam. Under her leadership, the company grew from 3 to 42 employees, providing comprehensive outsourced accounting and CFO services to businesses across the USA and Canada.Key Discussion Points:Founded in 2014 as an outsourced accounting departmentScaled from 3 to 42 employeesServices range from bookkeeping to CFO functionsUS-based team providing comprehensive financial servicesController acts as project...
2025-01-1131 minConsulting SpotlightEmpathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth EmpireIn this episode of Consulting Spotlight, we sit down with Brandon Falcon, founder of Falconics, who transformed his $1,000 startup into a leading marketing agency specializing in empathy-driven approaches for B2B SaaS companies. Starting in 2014 with web design and social media, Brandon evolved his company into a powerhouse that helps software founders connect authentically with their target audience.Brandon shares his journey from serving local businesses to partnering with Fortune 500 marketing agencies, ultimately finding his sweet spot in the B2B SaaS space. He reveals how his agency helps founders move beyond feature-focused messaging to create emotional...
2024-12-3134 minSoftware SpotlightMarketing Strategy Insights from Terry Feinberg ConsultingIn the latest episode of the Software Spotlight podcast, host Michael Bernzweig welcomes Terry Feinberg, a seasoned marketing strategist and founder of Terry Feinberg Consulting. With decades of experience, Terry shares his insights on developing effective marketing strategies that create authentic connections between brands and their audiences. Throughout the discussion, he emphasizes the importance of understanding both the company and customer perspectives to drive business growth. For more insights from Terry Feinberg on building meaningful marketing relationships, listen to the full podcast episode. Terry's journey began in his grandfather's petrochemical company, where he learned the r...
2024-12-0540 minSoftware SpotlightForget ChatGPT, This Startup's AI Beats Google at Its Own GameYou won't believe what this tech CEO just revealed about Google's biggest threat (and no, it's not ChatGPT). According to Tom Amitay, the real danger to Google's dominance is coming from an unexpected source - TikTok and social media video.The Entail AI co-founder dropped a truth bomb that will shake the marketing world to its core. Short viral videos are stealing away the attention and traffic that businesses have been battling over for decades on Google search. And it's the younger generations leading the charge."They go to search for information more and more...
2024-03-3057 minSoftware SpotlightMicrosoft Dynamics Guru Reveals Seamless ERP Transition SecretsGreg Williams has spent over 15 years at Western Computer, rising through the ranks from consultant to VP of Strategy. His unparalleled expertise? Guiding businesses through complex Microsoft Dynamics ERP implementations.In a shockingly candid interview, Greg pulls back the curtain on the hurdles companies face when switching ERP systems after 10-15 years. He reveals how they underestimate the tangled web of customizations and integrations built around their legacy systems over decades.But Greg has mastered the art of migrating this tech debt to cutting-edge Microsoft solutions. His strategies for...
2024-03-3036 minSoftware SpotlightForget Netflix, This Is the Future of Live ComedyStruggling comedians, your prayers have been answered! Leanne Linsky, a former corporate exec who took the leap into comedy, has created the ultimate game-changer for performers everywhere. After getting laid off from her cushy 9-5, Leanne decided to ditch the boring office life and pursue her true passion - making people laugh.But she quickly realized the comedy world was lacking something crucial - a way for comedians to connect with audiences and get that instant feedback every performer craves. That's when the lightbulb moment struck. Leanne created Plauzzable, a revolutionary live s...
2024-03-301h 01Software SpotlightLawns to Code: Unbelievable Rags to Riches TaleAfter selling his successful million landscaping company, Bryan Clayton found himself with no purpose and an existential crisis. That's when the idea for GreenPal, dubbed the "Uber for lawn care," was born after experiencing the magic of the Uber app himself.This former landscaper turned tech mogul is finally revealing how he went from pushing lawnmowers to building a revolutionary app that's disrupting the entire lawn care industry.Despite having zero tech experience, Clayton and two friends took the massive risk of quitting their jobs to teach themselves coding from scratch. After three grueling years...
2024-03-301h 00Software SpotlightNever Hire the Wrong Outsourced Dev Team AgainIn this must-watch interview, Sean Languedoc, CEO of Outforce.ai, reveals the solution his company pioneered to solve this problem once and for all. Outforce maintains a massive database of over 79,000 pre-vetted outsourcing agencies across every industry and tech stack.If you've ever tried to outsource software development, you know how painful it can be to find the right partner agency. There are thousands of outsourcing companies out there, all claiming to be experts. But how can you really assess their skills, available bandwidth, and cultural fit for your project?But here's where it gets...
2024-03-2839 minSoftware SpotlightGoogle SEO Strategy To Skyrocket Your SalesAttention, business owners and digital marketers! Are you tired of being overshadowed by your competitors in Google's search results? Well, buckle up because Jason Barnard, the legendary "Brand SERP Guy," is about to drop some serious knowledge bombs that will blow your mind!In this explosive interview, Barnard reveals the secrets behind Google's Knowledge Graph, a vast encyclopedia for machines with over 50 billion entities and 1,500 billion facts. It's like Wikipedia on steroids, and mastering it is the key to dominating search engine results and attracting your ideal customers.But wait, there's more! Barnard shares real-life...
2024-03-2440 minSoftware SpotlightInsider Reveal Skyrocket Your Startup's Marketing GameAttention, Startup Founders! Are you struggling to craft a compelling marketing strategy for your business? Look no further! In this must-watch interview, Anne Laffin, a seasoned marketing pro and founder of Fin Marketing Management, drops some serious knowledge bombs that will revolutionize your approach to startup marketing.Laffin's expertise shines through as she shares her wealth of experience working with early-stage companies across various industries. From messaging and branding to content creation and execution, she leaves no stone unturned.One of the biggest challenges Laffin highlights is the lack of consistent messaging across channels. But...
2024-03-2434 minSoftware SpotlightAI Genius Reveals Secrets to Predicting Cyber ThreatsBuckle up, cybersecurity enthusiasts! This mind-blowing interview with Pratik Thantharate, a Principal Software Engineer at One of the leading Human Capital Management Companies, will leave you speechless.Thantharate is a true visionary, pioneering the integration of artificial intelligence (AI) and machine learning into DevSecOps practices. His groundbreaking work, the Genetic SecOps framework, is revolutionizing the way we approach cybersecurity in the software development lifecycle. At the heart of this cutting-edge methodology lies the innovative use of genetic algorithms, a search heuristic inspired by Charles Darwin's theory of natural evolution. Thantharate explains how these algorithms can i...
2024-03-2436 minSoftware SpotlightCEO Reveals Secret to Attracting Biz Without AdsExclusive Interview Reveals Shocking Secrets Behind OnTheClock's Incredible JourneyIn a candid interview on the Software Spotlight podcast, Dean Mathews, the founder and CEO of OnTheClock, unveiled the jaw-dropping story of how his passion project evolved into a leading employee time tracking solution serving over 18,000 companies worldwide!Strap in for a wild ride as Mathews takes you back to 2003, when he stumbled upon a recurring theme on online forums – small business owners and accountants were desperately seeking a reliable, web-based time tracking system. Recognizing an opportunity, Mathews took action, and within months, OnTheClock was born!...
2024-03-2347 minSoftware SpotlightMath Whiz Reveals Secrets to Scaling a Successful Software CompanyIn an exclusive interview on the Software Spotlight podcast, Hakob Sharabkhanyan, CEO of HackTech, shares his expertise in custom software development and how his company helps businesses achieve their goals. With a background in applied mathematics and informatics, Hakob started HackTech in 2015 and has since grown the company to a team of 80 people.HackTech positions itself as an engineering partner for clients, offering end-to-end solutions and a strong company culture. Hakob discusses the organic growth of HackTech's culture and the importance of maintaining low employee turnover. He also highlights the advantages of outsourcing projects, including cost-effectiveness, access...
2024-03-1734 minSoftware Spotlight10 Insider Secrets to Becoming a B Corp That Will Blow Your MindMarybeth Alexander, Chief Executive Owl and co-founder of KnowledgeOwl, recently joined Michael Bernzweig on the Software Spotlight podcast to discuss her journey in building a successful knowledge base platform. In the interview, Marybeth shares the origins of KnowledgeOwl, which began as an internal startup within SurveyGizmo before evolving into a standalone product.She emphasizes the importance of customer-driven development in shaping KnowledgeOwl's features and functionality, ensuring that the platform meets the needs of its users. Marybeth also discusses the company's decision to become a B Corporation, highlighting the benefits of building a business that prioritizes people and...
2024-03-1753 minSoftware SpotlightEntrepreneur Cracks the Code on Podcast Advertising - Here's HowPodvertise, a peer-to-peer podcast advertising marketplace, is transforming the way podcasters and advertisers connect. In an exclusive interview with Software Spotlight podcast host Michael Bernzweig, Podvertise CEO and Founder Nedko Nedkov shares his entrepreneurial journey and vision for simplifying podcast advertising.Nedkov's passion for online marketing and desire to create something innovative led him to pivot from his previous startup to the rapidly growing podcast industry. Recognizing the fragmented nature of the market and the need for better monetization solutions, Nedkov and his team developed Podvertise.The platform aims to streamline the advertising process by...
2024-03-1735 minSoftware SpotlightSEO Optimizers Founder Shares Insights for Small BusinessesIn this engaging podcast, we dive into the world of SEO through the lens of Brandon Leibowitz, founder of SEO Optimizers, a digital marketing agency specializing in helping small and medium-sized businesses drive online traffic and increase sales. Leibowitz shares his journey in digital marketing, which began in 2007 after graduating with a degree in Business Marketing.Throughout the exclusive Software Spotlight interview, Leibowitz offers valuable insights on developing effective SEO strategies for small businesses. He emphasizes the importance of quality content, building relevant backlinks, and adapting to Google's ever-evolving algorithms. Leibowitz also discusses the shift in focus...
2024-03-1651 minSoftware SpotlightExposed! Black Belt Blueprint to Networking DOMINATIONOriginally designed to make life easier for business networking group owners, Start a Network has evolved into a versatile solution applicable to professional, non-professional, and social groups alike. The platform offers customizable group websites, robust member portals, multi-channel communication, automated content creation with AI assistance, and user-friendly event management."We initially wanted to create an easy way for networking group leaders to handle logistics without the typical headaches and growth pains," said Brian Botch, co-founder and architect of Start a Network. "In building out features to help these entrepreneurs succeed, we realized we had developed a platform...
2024-03-0939 minSoftware SpotlightThe Shocking Truth About Data Security - MSPs Beware!It's not just about the Business of Tech - Dave emphasizes the importance of business fundamentals like profitability, customer service, and managing risk. He even calls out MSPs who aren't taking data security seriously enough!Have you ever wondered what it takes to run a successful tech podcast? In this exciting episode of Software Spotlight, host Michael Bernzweig sits down with Dave Sobel, the mastermind behind the popular "The Business of Tech" podcast.Dave shares his fascinating journey from computer science grad to IT business owner to becoming a trusted voice in the tech services...
2024-03-0937 minSoftware SpotlightCEO Finds Hack to Process Payments Free (Banks HATE Him)Wonderful's open banking solution offers a streamlined user experience, eliminating the need to enter card details and go through multiple verification steps. Payments are authorized directly within the user's familiar mobile banking app. For merchants, the cost savings are significant, with Wonderful charging just 1 penny per transaction compared to the typical 1.4% plus 20 pence fees of major card processors in the UK.In an exclusive interview on the Software Spotlight podcast, Kieron James, CEO and Co-Founder of Wonderful, discusses how his company is revolutionizing payments through open banking. Wonderful provides a solution for secure, instant bank payments at...
2024-03-0938 minSoftware SpotlightBlue Goat Cyber Founder Interview Christian EspinosaWith over 30 years of experience in cybersecurity, Christian Espinosa has protected companies, medical devices like pacemakers, and government systems from online threats. He started Blue Goat Cyber to make services like penetration testing more accessible for startups pursuing SOC 2 compliance.Espinosa focuses on understanding each client's maturity level instead of overwhelming them with an extensive checklist. By mastering the top priorities first, organizations can become more secure than trying to do too many things at once.His team takes an in-depth, consultative approach, with an initial test to identify vulnerabilities, recommendations to fix them, and...
2024-03-0433 minSoftware SpotlightProValet.IO by Pure Coastal Technologies, Inc. CEO Peter WasmerProValet.IO is an automated service management platform designed for pool service companies. Founder Peter Wasmer created it after poor experiences contacting his pool provider. He saw an opportunity to transition pool companies from manual systems to automation.The platform tackles major pain points for pool businesses: scheduling, invoicing, customer communication. It features apps connecting field techs, owners, and homeowners.The field tech app optimizes routes, provides turn-by-turn navigation, allows real-time service updates. The owner dashboard centralizes operations with route planning, invoicing, QuickBooks integration, and reporting. Homeowners can request repairs directly through their app.
2024-03-0425 minSoftware SpotlightTykr Stock Analysis PlatformIn this exclusive Software Spotlight podcast interview, Tykr founder and CEO Sean Tepper traces his 20-year entrepreneurial journey that ultimately led him to create the unique stock analysis platform. After success running a web agency and investing his own money, Sean realized he could productize his quantitative value investing strategy to serve retail investors lacking confidence and expertise.Over 3+ years of software development and feedback from early users, Tykr evolved into an all-in-one stock screening, educational and portfolio tracking tool aiming to provide clarity and confidence for DIY stock picking. With a growing global customer base, Sean...
2024-03-0155 minSoftware SpotlightBrian Childress API & Security SpecialistThe podcast features an interview between host Michael Bernzweig and guest Brian Childress, an accomplished software architect and fractional CTO. Childress discusses his background starting as a software developer and rising to senior technical roles designing complex systems.Now operating as a fractional CTO, Childress works with startups and small/medium businesses to solve problems with their software products. He helps companies tackle challenges like scaling systems for growth, improving code quality, addressing security vulnerabilities, leveraging AI/data innovations, and more.Childress explains how consistency, thoughtful naming conventions and clear terminology make APIs easier to...
2024-03-0135 minSoftware SpotlightBrill Media Driving Growth Through Data-Driven AdvertisingRobert Brill has worked in digital advertising for over 20 years. He started Brill Media, an award-winning advertising agency, in 2013. The company helps brands drive sales and growth through data-driven advertising campaigns across platforms like Facebook, Google, TikTok, and connected TV.Brill Media combines precise audience data, partnerships with advertising platforms, and smart testing strategies to create effective campaigns. The company provides the capabilities of large agencies to small and midsize brands looking to scale their advertising.Key insights from Brill include leveraging broad targeting on platforms that use powerful algorithms like Facebook and Google to...
2024-02-2741 minSoftware SpotlightAffistash AI Tool For Partnership GrowthThis Software Spotlight podcast features an interview with Dustin Howes, an entrepreneur and expert in affiliate partnerships. Dustin cofounded a company called Affistash that uses artificial intelligence (AI) to help brands find and recruit affiliate, partners to promote their products.Affistash makes the tedious process of manually searching for and contacting potential affiliates much easier. Its technology can instantly find relevant websites and influencers that match a brand's target customer. It also provides data about the website's traffic and audience.Once Affistash identifies good prospects, it can automatically draft customized partnership invites for brands to s...
2024-02-2450 minSoftware SpotlightHousecall Pro Home Service Business Management SimplifiedThe idea for Housecall Pro emerged when the founders noticed a gap in software solutions tailored specifically for service professionals working out in the field. Learn more about Housecall Pro. They set out to build an easy-to-use mobile app to help contractors manage all aspects of their business from one central platform. Today, Housecall Pro's all-in-one software helps home service companies like plumbers, HVAC technicians, handymen and more handle scheduling, dispatching, estimating, invoicing, customer management, marketing, websites, payroll, and more. Roland explains that their platform helps contractors "streamline and get everything from their scheduling, dispatching, invoicing, customer d...
2024-02-1255 minSoftware SpotlightNachoNacho Discover & Manage SaaS SubscriptionsNachoNacho Solves Software Subscription ChaosTry NachoNacho Free The average company uses over 120 different software subscriptions, leading to rising costs and inefficient workflows. NachoNacho offers a single solution to combat this "software brawl" by integrating discovery, savings, and management in their SaaS marketplace platform.Intelligent Software MatchmakingPowered by artificial intelligence algorithms, NachoNacho provides personalized recommendations to match buyers with relevant software based on usage patterns and purchasing behavior. The NachoNacho marketplace features over 700 software vendors, allowing companies to easily evaluate options to meet their unique needs.According to Andy...
2024-01-281h 01Software SpotlightQwary CX Software Measures NPS, CSAT, And CES MetricsCapturing Customer Insights to Improve ExperiencesTry Qwary FreeCustomer experience platform Qwary helps over 7,000 brands worldwide capture feedback and gain actionable insights from their customers. Since launching in 2021, Qwary has seen tremendous growth, conducting over 2.7 million customer surveys last year.Origins and VisionQwary was founded by brothers Manoj and Vishal Rana, combining Manoj's marketing expertise with Vishal's strengths in building products. Their vision is to help brands connect with and understand users to survive and deliver value.Key Platform CapabilitiesThe...
2024-01-281h 00Software SpotlightTalos Growth Grow Your LinkedIn PageHow Talos Growth Leverages LinkedIn to Attract Ideal CustomersTry Talos Growth FreeTalos Growth is a software company that helps other businesses expand their reach and find new customers on LinkedIn. The Netherlands-based company was founded in 2021 by Max Lammertink.Tool Optimizes LinkedIn Algorithm to Grow FollowersThe Talos Growth tool enables companies to grow their LinkedIn follower count by algorithmically liking posts related to their industry. As Max explains, "If people say anything about marketing, they fall within our filters, they get a like from us."According...
2024-01-2857 minSoftware SpotlightWordFinder Access 500+ Dictionaries: Accurate TranslationsDictionary Software Leader Shares His Entrepreneurial JourneyTry WordFinder FreeWhen Swedish software entrepreneur Ola Persson started WordFinder in 1990, he simply wanted an easier way to look up unknown English words while communicating overseas for work. Little did he know that this simple idea would grow into a trailblazing global software company serving over 500,000 users across 28 languages today.Frustrations Lead to a Lightbulb MomentIn the late 1980s, Persson worked for a Belgian company and often used faxes to communicate. "When there was a word I didn't know I was too...
2024-01-2851 minSoftware SpotlightOrangedox Secure Google and Dropbox DocsSecure Document Sharing for Smarter TeamworkTry Orangedox FreeOrangedox founder Chad Brown joins the Software Spotlight podcast to discuss his secure file-sharing and collaboration platform built to streamline business communication.Solving Communication FrictionOriginally a business consultant for over 20 years, Brown identified friction in client file sharing that sparked the idea for Orangedox in 2015. By integrating tracking metrics and access controls into a secure document-sharing platform, Orangedox enables teams to work smarter.As Brown explains, "We created a product, a very simple one. That was the first version...
2024-01-2753 minSoftware SpotlightPictory AI Content To Video CreatorThe Genesis of Pictory AIPictory was founded to help content creators turn text materials like scripts and blog posts into professional videos efficiently. Head of Business Development Marc Gawith joined in 2023 to scale targeted sales and partnerships.Solving Video Creation Pain Points with AIPictory's founders struggled with video creation bandwidth issues at a prior 500-person company, only employing one dedicated video creator. They realized AI could empower non-video experts to produce quality video content from existing text materials.Natural Language Processing for Automated Video Production
2024-01-2751 minSoftware SpotlightPeerbie All-in-One Team Collaboration WorkspacePeerbie CEO Discusses All-In-One Digital WorkspaceSemih Secer, CEO and Founder of Peerbie, was a recent guest on the Software Spotlight podcast hosted by Michael Bernzweig. Peerbie offers an all-in-one digital workspace solution designed to increase productivity.Inspiration Drawn From Personal ExperienceAs a software engineer and immigrant, Secer understood the importance of productivity and efficiency. After years in corporate IT and then starting his own business, he realized many popular software tools failed to actually make operations more productive once the learning curve, switching costs, and subscriptions were factored in...
2024-01-2754 minSoftware SpotlightPotion Personalized Video Prospecting at ScaleOn this edition of Software Spotlight, host Michael Bernzweig interviews Kanad Balgar, Chief Product Officer and co-founder of Potion. Potion is a video prospecting tool for sales teams to record personalized outreach videos at scale. Its AI technology tailors each video by dynamically changing elements like the recipient's name, company website screenshots in the background, and branding.Potion was created when Kanad realized personalized videos in cold emails led to much higher response rates. However, manually customizing videos for every prospect was not scalable. So Potion's AI does this automatically.The product has helped increase...
2023-12-1347 minSoftware SpotlightTeemyco Virtual Office Platform For Remote TeamsThe virtual office platform Teemyco was founded in 2019, before the pandemic shifted workplaces online. Co-Founder Oleg Danylenko traces its origins to a conversation about the difficulties of building inclusive culture across distributed teams. Teemyco aims to facilitate spontaneous interactions, visibility of status and context, and relationship-building between remote colleagues. The platform integrates popular business tools into customized virtual workspaces. Users can indicate their availability through status indicators, join video calls with a click, and see who is talking or in meetings. Personal links allow external partners to request meetings. Recent improvements target mobile experience, customization options, guest a...
2023-12-1259 minSoftware SpotlightReditus B2B SaaS Affiliate Marketing NetworkHost Michael Bernzweig welcomes Joran Hofman, founder of Reditus, a B2B network connecting SaaS software companies with affiliates. Hofman shares his founding story - while working at Leadfeeder startup, he built a website reviewing sales tools that attracted 25,000 visitors per month. He tried monetizing via affiliate links but struggled with scattered portals and lack of transparency, losing over $20K in potential revenue. This motivated Hofman to build his own affiliate platform catered to B2B SaaS. Reditus offers a marketplace where companies list programs and affiliates can apply. Key features include centralized affiliate tracking and management, f...
2023-12-0947 minSoftware SpotlightMy AskAI Your AI Assistant With Your ContentMichael Bernzweig welcomed Mike Heap, co-founder of My AskAI, to discuss how his startup is using AI to help businesses quickly create customized chatbots. Mike explained that My AskAI emerged from his previous work fine-tuning AI models. He realized many people wanted to upload documents and data to create useful chatbots for customer service and knowledge bases, but struggled with the technical complexity. So Mike and co-founder Alex built My AskAI to be an easy no-code platform. Users simply upload content like help documents or websites, and My AskAI instantly generates a chatbot that can answer natural...
2023-12-0655 minSoftware SpotlightTrustmary: Collect, Manage and Showcase ReviewsThe podcast begins with host Michael Bernzweig welcoming Arttu Haho, Product Manager of Trustmary, to provide background on their customer review platform. Learn more about the Trustmary solution. Haho explains that Trustmary started 2016 producing video testimonials before pivoting to software in 2019-2020 to help businesses collect, manage, and showcase text and video reviews. When asked about the problem Trustmary solves, Haho says reviews build trust between businesses and prospective customers. Trustmary makes it easy to collect, manage and display authentic reviews across platforms like Google, Facebook, etc. He demonstrates features like only collecting positive reviews and routing...
2023-12-0451 minSoftware SpotlightCallPage CallBack AutomationThis episode of Software Spotlight features Bogdan Tyskyy, General Manager of CallPage in Poland, discussing how their callback technology helps businesses convert website traffic into sales calls. Start with a 14-day free trial of the CallPage solution. CallPage prompts website visitors to request a phone call, then automatically connects them with a sales agent to increase conversion rates within seconds. Tyskyy provides insights into key features like intelligent lead scoring, call routing, and CRM integrations that optimize lead capture. He also shares tips on mobile optimization, clear messaging, and faster response times to improve lead conversion.Read...
2023-11-2757 minSoftware SpotlightContent At Scale Content Creation SoftwareIn this Software Spotlight podcast episode, host Michael Bernzweig interviews Steve Harvey from Content at Scale, an AI content creation platform designed for SEO agencies, site owners, and marketers. Learn more about Content at Scale. Founded in 2021, Content at Scale uses proprietary AI to generate long-form, SEO-optimized blog posts and articles. Key features include content written in a natural, human tone, citations, links, images, and social posts built-in. The platform is used by various industries, including legal and education, and has a native integration with WordPress and Shopify. The episode also discusses the Craft Writing Method, a framework to...
2023-11-0449 minSoftware SpotlightSmartSuite Work Management PlatformThe podcast features Michael Bernzweig interviewing Avi Hercenberg, the partnership director at SmartSuite. Free trial and details on Smartsuite. SmartSuite is a no-code work management platform founded about five years ago by executives from Archer Technologies. The vision is to combine database, spreadsheet, document, project management, and automation capabilities into one intuitive platform. SmartSuite spent three years and $16 million developing the product before releasing it to launch with a robust and enterprise-ready platform rather than an MVP.Key capabilities include flexible data storage, project and task management, document collaboration, workflow automation, and AI features. SmartSuite a...
2023-10-2349 minSoftware SpotlightBrand24 Social ListeningThe Brand24 Social Listening podcast provides an inside look at how this innovative social media monitoring tool empowers brands. Get a Free trial of Brand24. Host Michael Bernzweig interviews Waleria Pagowska, a social listening software expert from Brand24, to uncover the startup's origins and capabilities. Origin Of Brand24Waleria explains that Brand24 began in 2011 as a social listening platform and has grown by constantly improving and developing new AI features. The tool is versatile – used by marketing, sales, customer success, and product teams for online reputation management, hashtag tracking, competitor analysis, and gathering product feedback....
2023-10-1758 minSoftware SpotlightActiveCampaign's Growth and Vision for Marketing AutomationThis Software Oasis podcast episode features Xiaofei Zhang from ActiveCampaign discussing the company's founding and growth. Learn more and sign up for a Free ActiveCampaign trial. ActiveCampaign started in 2003 to serve small businesses with marketing and sales automation software. After operating for over 10 years, ActiveCampaign transitioned to a SaaS model in 2016, which kickstarted tremendous growth. Today ActiveCampaign has over 800 employees and reached over $150 million in revenue in 2020. Zhang discusses ActiveCampaign's focus on customer-driven innovation, leveraging automation, and integrating AI capabilities like generative content creation. Key topics include email marketing, CRM, and building an open ecosystem of over 900 integrated apps...
2023-10-1053 minSoftware SpotlightCreately Visual Collaboration Platform for TeamsThis podcast episode focuses on the origin story and evolution of Creately, a visual collaboration software company. Learn more or get a Free trial of Creately. Co-founder Chandika Jayasundara traces Creately's beginnings in 2008 as a research project at the University of Melbourne. He discusses how the platform has grown from a basic online diagramming tool into an intelligent, integrated workspace that connects teams, documents, and data. Chandika also explores current trends like AI and Creately's unique capabilities for diagramming, data integration, and cross-team collaboration. Creators & Guests
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2023-10-1059 minSoftware SpotlightGlances Unified Data Access and WorkflowsIn this podcast episode of Software Spotlight, we dive into the world of Glances, a unique platform that provides a unified interface for employees to access information from various applications in one view. Learn more or Try Glances Free. Our guest, Jason Eggers from Glances, shares insights on how the platform was developed and how it helps businesses streamline their workflows. We discuss popular applications on the Glances platform, such as CRM systems like Salesforce and HubSpot, accounting solutions like QuickBooks, Xero, and FreshBooks, and email providers like Gmail and Outlook. Creators & Guests
Michael Bernzweig - Host
2023-09-2335 minSoftware SpotlightAssembly AI-Powered Intranet for Employee EngagementAssembly is an AI-powered intranet that revolutionizes employee engagement. Learn More and Try Assembly Free. With Assembly, you can deliver personalized content to each employee, use AI to help employees find information quickly and efficiently, create surveys, recognitions, and contests without coding, and gamify mundane tasks to boost engagement. Assembly is used by businesses of all sizes to improve collaboration, decision-making, and productivity. Try Assembly Free today and see the difference it can make for your team. Creators & Guests
Michael Bernzweig - Host
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2023-09-2344 minSoftware SpotlightKatana MRP Cloud Manufacturer Inventory ManagementLearn how Katana MRP, a cloud-based inventory management and manufacturing solution, can help you streamline operations, improve visibility, and make better decisions. Learn Learn More and Try Katana MRP Free. In this episode, we discuss the key features and benefits of Katana MRP and how it can help manufacturers overcome common challenges. Listen now to learn more and see how Katana MRP can help you grow your business! Creators & Guests
Michael Bernzweig - Host
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2023-09-1951 minSoftware SpotlightLandingi Conversion Optimization Strategies for BusinessesLearn how to optimize your landing pages and improve conversion rates with Landingi, the leading landing page builder. Learn More and Try Landingi Free. In this episode, we discuss how to create high-converting landing pages, test and optimize your designs, and track your results. Listen now to learn more and start boosting your conversions! Creators & Guests
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2023-09-191h 01Software SpotlightHow CrankWheel Helps Insurance Salespeople Close More DealsCrankWheel is a screen-sharing software that helps insurance salespeople close more deals. Gilsi Sigvaldason discusses how CrankWheel can help insurance salespeople close more deals in this episode. Learn More and Try CrankWheel Free. He shares success stories from insurance agents who have used the software. Discover how CrankWheel can help you overcome objections, explain complex products, and close more deals. Creators & Guests
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2023-09-0841 minSoftware SpotlightAutomating B2B Sales with Salesflare CRMSalesflare is a CRM that automates data entry and provides sales pipeline visibility so salespeople can focus on selling. Learn More and Try Salesflare Free. Key features include email tracking, tasks, and LinkedIn integration. Creators & Guests
Michael Bernzweig - Host
Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of...
2023-09-0827 min