Shows
B2B Marketing Excellence & AI PodcastDemystifying Prompt Engineering: Simplifying AI for Everyday UseIn this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You’ll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.You'll also learn:Why promptin...2025-07-2417 min
B2B Marketing Excellence & AI PodcastHow to Effectively Market High-Value Offers in a Long Sales CycleHow to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you’re promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.Th...2025-07-1726 min
B2B Marketing Excellence & AI PodcastPurpose, Personalization, and AI – What B2B Can Learn from HallmarkWhat if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just...2025-07-1021 minB2B Marketing Excellence & AI PodcastWarm Up Trade Show Leads with ChatGPTTrade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I’ve had with industrial teams, we’ll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes to do timely, personalized follow-up that actually moves the relationship forward.I’ll also show...2025-06-2621 min
B2B Marketing Excellence & AI PodcastLead with Meaning: A Conversation with Hallmark’s Patrick McCulloughIf you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You’ll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what...2025-06-1923 min
B2B Marketing Excellence & AI PodcastReal Ways I Used ChatGPT to Save Time & Stay SharpReal Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that’s exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the pa...2025-06-0517 min
B2B Marketing Excellence & AI PodcastWhy Is It So Hard to Instill Trust in B2B Marketing?Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she...2025-05-2225 min
B2B Marketing Excellence & AI PodcastCold to Connected: Making Your Email Marketing MeaningfulCold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You’ll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipi...2025-05-0817 min
B2B Marketing Excellence & AI PodcastStreamline Your B2B Marketing Workflow with AIIn this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.Listeners will hear sp...2025-05-0117 min
B2B Marketing Excellence & AI PodcastTurning Clicks into Registrants: Strategies for Executive Education Programshttp://www.worldinnovators.com
🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!2025-04-2412 min
B2B Marketing Excellence & AI PodcastEmail & Banner Strategy for Executive EducationIn this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learning, the episode explores how today’s busy decision-makers often need more than one touchpoint before they commit.Donna shares practical insights into building trust and driving registrations through a thoughtful combination of targeted email campaigns and banner placements in respected industry environments. She emphasizes the importance of choosing quality lists over broad distribution, aligning messaging across channels, and ensuring your marketing efforts are compliant with GDPR and CA...2025-04-1717 min
B2B Marketing Excellence & AI PodcastBalancing AI and Human Connection in B2B MarketingEpisode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it’s how we use them that matte...2025-04-1019 min
B2B Marketing Excellence & AI PodcastAnalyze Transcripts with AI: Enhancing Communication and RelationshipsEpisode Title:Analyze Transcripts with AI: Enhancing Communication and RelationshipsEpisode Description:In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they’re from internal meetings, sales calls, or interviews.I’ll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform how you connect with your audience. It’s not about replacing human interaction — it’s about enhancing it so your m...2025-04-0313 min
B2B Marketing Excellence & AI PodcastHow AI and Outside Perspectives Help Industrial Brands Stand-OutHow AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You’re not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience’s challenges and reframe your approa...2025-03-2716 min
B2B Marketing Excellence & AI PodcastUnderstanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsUnderstanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsIn this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges in B2B marketing—truly knowing your audience. Too often, marketing and sales teams operate in silos, leading to missed opportunities and wasted efforts. But when both teams align, magic happens: you reach the right people, with the right message, at the right time.I’ll walk you through practical ways to refine your audience targeting, from programmatic campaigns that provide real engagement insights to t...2025-03-2018 min
B2B Marketing Excellence & AI PodcastAI Adoption Starts at the Top: How Leaders Can Inspire SuccessAI Adoption Starts at the Top: How Leaders Can Inspire SuccessEpisode Summary:In this episode of B2B Marketing Excellence & AI, host Donna Peterson shares insights from her recent presentation to CEOs, Presidents, and business owners on the critical role of leadership in AI adoption.At World Innovators, we believe that technology should enhance, not replace, human relationships. That’s why today’s conversation isn’t just about AI tools—it’s about how leaders can create a culture of innovation that supports their teams and strengthens business relationships.AI is not just a...2025-03-1316 min
B2B Marketing Excellence & AI PodcastMaximizing Efficiency with ChatGPT's New Task FeatureJoin Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT’s beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.In this episode, Donna and Izzy dive into real-world applications of the Task feature, including automating industry updates, tracking brand mentions, and improving time management. Izzy also shares best practices for customizing GPTs to align with your brand voice and marketing goals, ensu...2025-03-0611 min
B2B Marketing Excellence & AI PodcastFind High-Quality B2B Leads Faster: Seamless.AI Transforms Your ResearchIn this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.Donna introduces Seamless AI, a tool that helps companies streamline their prospecting efforts, improve the quality of...2025-02-2016 min
B2B Marketing Excellence & AI PodcastUse Email Marketing to Secure In-Person MeetingsIn this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today’s fast-paced, digital-first world. Donna shares how face-to-face interactions help industrial brands build trust, foster meaningful relationships, and stand out from the competition.She also provides practical, step-by-step guidance for creating email sequences that not only lead to impactful in-person meetings but also position your brand as a trusted partner. From personalized thank-you emails to value-driven follow-ups, Donna explains how these strategies can nurture long-term client relationships and accelerate business growth.Wh...2025-01-3017 min
B2B Marketing Excellence & AI PodcastLeveraging AI to Personalize B2B Marketing for Relationship BuildingIn this episode, we explore the rapid advancements in AI and how they can be applied to B2B marketing strategies. AI has evolved significantly—from basic interactions to sophisticated tools that offer deep insights into customer behavior and preferences.You'll gain practical strategies for using AI to personalize messaging, analyze audience data, and strike the right balance between automation and authenticity. We'll dive into real-world applications and actionable steps to help your business stay competitive in today's evolving landscape.Key insights include:How AI can uncover hidden patterns in customer data to inform sm...2025-01-2313 min
B2B Marketing Excellence & AI PodcastAnalyze, Adapt and Succeed: Improving Response Rates in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Marketing isn’t just about getting a quick win—it’s about building meaningful, long-term relationships that deliver value for years to come.Through an engaging skiing analogy, Donna illustrates how both marketers and skiers must adapt to unexpected challenges, whether it’s a sudden patch of ice or a disappointing campaign result. You’ll learn how to effectively monitor KPIs, evaluate your email campaigns, banner placements, and social...2025-01-1620 min
B2B Marketing Excellence & AI PodcastHallmark Movies & B2B MarketingThe Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for...2024-12-1218 min
B2B Marketing Excellence & AI PodcastAvoiding Spam Traps in B2B MarketingEpisode Summary:In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.You’ll learn:The Risks of Poor-Quality Lists: Spam traps, blacklisted domains, and disengaged buyers.Laws and Compliance: How regulations like GDPR and CAN-SPAM build trust and ensure accountability.Actionable Checklist: Tips on...2024-12-0517 min
B2B Marketing Excellence & AI PodcastElevator or Stairs? Choosing Industry-Specific Email ListsEpisode SummaryIn this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.Join us as we explore why industry-specific publications are a goldmine for targ...2024-11-2914 min
B2B Marketing Excellence & AI PodcastEvery Action Builds Trust, Every Ripple Builds Industrial B2B BrandsIn this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those around you with insightful tips and tactics tailored for industrial marketing. Timestamps-00:00 Introduction to the Ripple E...2024-11-0718 min
B2B Marketing Excellence & AI PodcastPrecision Marketing: Sourcing Email Lists that DeliverJoin Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers. Timestamps-00:00 Introduction to B2B Marketing Excellence Podcast01:48 Th...2024-10-2519 min
B2B Marketing Excellence & AI PodcastNavigating Marketing in Manufacturing: Tips for Lean TeamsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.Timestamps-00:00 Introduction to Modern Marketing for Manufacturers02:45 Creating Valuable Content...2024-09-1334 min
B2B Marketing Excellence & AI PodcastHow Relationships Impact Digital Sales (and why it matters)In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape. Timestamps-00:00 Introduction to Sales a...2024-08-3028 min
B2B Marketing Excellence & AI PodcastBeyond Basics: Advanced ChatGPT Tactics for B2B MarketersJoin Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights and detailed guidance on leveraging ChatGPT for superior B2B marketing results. Timestamps-00:00 Introduction to AI Tools in B2B...2024-08-1621 min
B2B Marketing Excellence & AI PodcastUnlocking the Power of ChatGPT for B2B BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize ChatGPT effectively, including practical tips on getting started, best practices, and how to personalize the AI's output to reflect a...2024-08-0220 min
B2B Marketing Excellence & AI PodcastFrom Sustainability to AI: Marketing Challenges in AgricultureIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.Timestamps-00:00...2024-07-1926 min
B2B Marketing Excellence & AI PodcastLead Generation vs. Branding: Finding the Right BalanceIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes...2024-07-0526 min
B2B Marketing Excellence & AI PodcastFrom Legacy to Innovation: The Power of Brand IdeologyThe Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the...2024-06-1427 min
B2B Marketing Excellence & AI PodcastThe AI Advantage: Building Relationships in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.They...2024-05-3127 min
B2B Marketing Excellence & AI PodcastDecoding the Myth: Is Email Marketing Really Dead?In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. 2024-05-1021 min
B2B Marketing Excellence & AI PodcastHow Industrial Brands can Drive Change with ESG InitiativesIn the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability...2024-04-2629 min
B2B Marketing Excellence & AI PodcastLinkedIn Leverage for Lean Manufacturing TeamsIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement. They touch on-Challenges faced by manufacturers with lean marketing t...2024-04-1241 min
B2B Marketing Excellence & AI PodcastBrand Relationships: Effective Business Event StrategiesIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted...2024-03-2844 min
B2B Marketing Excellence & AI PodcastPharma B2B Insights: Navigating Growth and TrendsIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of...2024-03-1535 min
B2B Marketing Excellence & AI PodcastHow can Industrial Brands Differentiate and Grow in a Competitive Market?In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.During this podcast we touched on- D...2024-03-0124 minB2B Marketing Excellence & AI PodcastHow Marketing and Sales Work Together to Drive Business GrowthIn this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into product development. The episode wraps up with a mutual appreciation for the insights shared, highlighting the benefits for the podcast's audience.If you would like to continue...2024-02-1623 minB2B Marketing Excellence & AI PodcastThe Most Crucial Elements for Industrial BrandingIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on B2B marketing, the significance of understanding customer preferences, and the importance of trust and collaboration within a company.Some of the topics...2024-02-0240 minB2B Marketing Excellence & AI PodcastPodcasting: The Key to Building Relationships with Your B2B AudienceIn this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The conversation touches on the challenges of measuring the direct impact of podcasting on business growth but highlights its value in branding and...2024-01-1928 minB2B Marketing Excellence & AI PodcastThe Most Valuable Tips for Using ChatGPT in Business CommunicationsIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating engaging email content.00:06:54 - Sharing Conversations with Colleagues - Matthew discusses the benefit of sharing ChatGPT conversations with colleagues and building on...2024-01-0531 minB2B Marketing Excellence & AI PodcastWhat B2B Brands Can Learn From Forest GumpIn this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the...2023-12-2129 minB2B Marketing Excellence & AI PodcastCollaboration and Value Creation: Nick Martin's Recipe for Success in the Wine IndustryIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.Importance of...2023-11-2432 minB2B Marketing Excellence & AI PodcastAI Powered Sales and Marketing: Transforming B2B Relationships in the Digital EraIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor...2023-11-0944 minB2B Marketing Excellence & AI PodcastLearn From a 70-Year-Old Legacy Brand How to Stay Relevant in Today's B2B Marketing LandscapeIn our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:The significance of brand recognitionHow sustainability and environment was at...2023-10-2632 minB2B Marketing Excellence & AI PodcastRevolutionizing B2B Marketing in 2024 - Master Cohesive Strategies with AI ToolsIn this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.Here are some of the topics I will discuss:* How B2B Marketing is Changing* Why It's Time to Look Into AI Tools* Discover AI Tools for Better Marketing and TimesavingI hope this podcast encourages you to start...2023-10-1329 minB2B Marketing Excellence & AI PodcastLearn How Industry Associations and Publications Can Help You Catapult Relationships to the Next LevelIn this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live." We touched on the importance of giving a voice to technicians and operators on the shop floor, and attracting younger talent through the use of cutting-edge technologies.2023-09-0729 minB2B Marketing Excellence & AI PodcastEffective Strategies for Audience Growth and Engagement in B2B PublishingIn this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.Topics discussed include:Challenges and opportunities of marketing technologyBiggest challenge for B2B PublishersImportance of Quality over Quantity of subscribers for consistent growth.Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.Tony emphasized the need to leverage existing resources and...2023-08-3145 minB2B Marketing Excellence & AI PodcastThe Most Effective Strategies for Marketing to EngineersGET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff...2023-08-1743 minB2B Marketing Excellence & AI PodcastPrint: The Trustworthy Marketing Tool B2B Companies Can’t IgnoreIn this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - The need for a balance between print and digital channels to effectively reach buyers. Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. The conversation shifted to the value of industry-specific publications and the need to adapt mark...2023-08-1027 minB2B Marketing Excellence & AI PodcastLaunching B2B Podcasts That Drive Growth“If people like you they will listen to you, but if they trust you, they’ll do business with you.”Quote by Zig ZiglarIn order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but bu...2023-08-0348 minB2B Marketing Excellence & AI PodcastHow B2B Brands Can Gain Pricing Power Through Brand LoyaltyPricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and...2023-07-2740 minB2B Marketing Excellence & AI PodcastBring in Additional Revenue Streams and Lead Generation Programs – Part 2In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options. At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.Learn more about our guest today - Vesna Mo...2023-07-2025 minB2B Marketing Excellence & AI PodcastHow to Grow Your B2B Audience with Quality Contacts – Part 1We all want to grow our audience and customer database, but we must concentrate on quality! How can we do this?During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!Here are the questions we discussed over the course of two episodes – You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing rese...2023-07-1330 minB2B Marketing Excellence & AI PodcastThe Power of Relationships, Trust, and PurposeIf you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success.In this thought-provoking conversation, we discussed the following:Effective strategies that have been used to foster relationships, and why it is so important.How to continue to grow your audience with engaged individuals.The navigational power of...2023-06-2929 minB2B Marketing Excellence & AI PodcastNavigating the Changing Landscape of Pharma and Life Sciences MarketingIn recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for companies in Pharma and Life Science sectors to effectively engage with their target audience, demonstrating empathy and understanding of their unique circumstances. By fostering trust-based relationships, these companies can ensure long-term success. Scott Vail from MJH Life Sciences, my guest today, will share valuable insights on how organizations can strategically position themselves to achieve their goals and make a positive impact in the industry.How can Pharma/Life science companies ensure that their marketing efforts are reaching...2023-06-1531 minB2B Marketing Excellence & AI PodcastHow To Choose the Right Marketing TechnologyThere are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use. Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car. During this interview, we discussed the following questions – How can...2023-05-1830 minB2B Marketing Excellence & AI PodcastExpert Strategies for Measuring B2B Corporate Communications and EmailsWelcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.Katie begins by emphasizing the importance of a level playing field across all departments to achieve success faster. She shares her insights on how leaders can get all departments to have...2023-05-1142 minB2B Marketing Excellence & AI PodcastTips on How to Profitably Grow Your Industrial BusinessWelcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.During the interview, Andrew shares valuable insights, including:The biggest challenge he has seen in helping business managers grow their businesses profitably.The second most significant goal for profitable business growth, beyond increasing sales.Strategies Terrapinn has implemented to address the challenges of getting people to attend in-person events...2023-04-2730 minB2B Marketing Excellence & AI PodcastThe Importance of Authenticity in Industrial BrandingIn this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels.During our conversation, we discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today's family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers...2023-04-1325 minB2B Marketing Excellence & AI PodcastEvolution of Leadership: Are You Evolving?Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company. In our discussion, we talked about the way leaders lead has changed. If leaders want to be effective, their approach has to change so their team feels valued and has clarity of their purpose.Here are just a few of the topics we talked about...2023-03-3126 minB2B Marketing Excellence & AI PodcastGain Clarity on Your Customers’ Needs: Mapping Your Customer JourneyToday I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.Here are the topics we will discuss:Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.Understand why your ma...2023-03-1709 minB2B Marketing Excellence & AI PodcastLearn How Industry Magazines Can Help You Form Relationships With Your AudienceIn the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.Like most CFOs, Ken talked about leads and the importance of g...2023-03-0238 minB2B Marketing Excellence & AI PodcastBreaking the Mold: The Benefits of Ditching Traditional B2B AdvertisingIn the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them a...2023-02-1637 minB2B Marketing Excellence & AI PodcastUnleash Success: 5 Steps to Implement Your PlansIn this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to communicate the plan effectively and ensure that everyone understands their role.The importance of building a strong implementation team with the necessary resources and skills.The value of establishing clear goals and metrics to track progress and measure success.The role of fostering a culture of accountability and encouraging open communication.The significance of continuously monitoring and adapting to stay on track.If you’re a B2B marketing professional, don't miss th...2023-02-1015 minB2B Marketing Excellence & AI PodcastKeeping Up with Warp Speed: Navigating the Used Pharmaceutical Equipment MarketPharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used e...2023-01-3139 minB2B Marketing Excellence & AI PodcastUnlocking the Secrets of Targeted Marketing in the Pharmaceutical IndustryLearn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed: How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs. controlled circulationHow to get granular with your selects to reach your specific audienceHave a question about your speci...2023-01-1731 minB2B Marketing Excellence & AI PodcastUsing Your Audience as a Compass to SuccessWhen you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. We spoke about the importance of nurturing and deepening the...2023-01-0335 minB2B Marketing Excellence & AI PodcastHow to Target the Growing Manufacturers MarketDid you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase. In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the futureHere are...2022-12-2030 minB2B Marketing Excellence & AI PodcastFixing the Disconnect Between C-Level and Marketing & SalesOne of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field. He wanted to get hands-on experience and learn who their clients were and how his team could help.His big takeaway? Everyone, from t...2022-12-1332 minB2B Marketing Excellence & AI Podcast6 Tips for Using Influencer Marketing as a B2B CompanyB2C brands are the only type of companies that can benefit from influencer marketing - Right? My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.In the i...2022-12-0637 minB2B Marketing Excellence & AI Podcast3 Ways Industrial Brands Can Increase Customer LoyaltyTrue or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships. In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.Zahra spoke about why people have to think about relationships differently. Then she gave us three ways industrial brands can use relationship building to increase customer loyalty.These are...2022-11-2925 minB2B Marketing Excellence & AI PodcastHow Industrial Auctions Can Help Grow Your Manufacturing CompanyIn the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.During this episode of the B2B M...2022-11-1837 min
B2B Marketing Excellence & AI PodcastWorried About Your Data? Here’s How to Make Sure You’re Compliant!Which category are you in?A) You are so worried about your data that you are paralyzed and don't do anything.or B) You feel you are invincible and have nothing to worry about.Both scenarios are bad for brands that want to grow into the future.Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GD...2022-09-1616 min
B2B Marketing Excellence & AI PodcastThree Key Messaging Components for Industrial B2B BrandingIn this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year.1) How can industrial brands build the brand trifecta?2) What is the path of least resistance to revenue?3) How do you get buy-in from all your departments? For more information about how to...2022-06-0928 min
B2B Marketing Excellence & AI PodcastThe Power of Building Relationships with Employees, Prospects, and CustomersToday I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician.Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clean. Then we dove into leadership and how companies can inspire their employees to do great things. When an individual feels fulfilled at work, it’s been proven that they will be happier and mor...2022-05-2043 min
B2B Marketing Excellence & AI PodcastStop the Great ResignationToday I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individuals should consider making some changes. If employers and employees can share a common purpose, everyone will be happier. During Covid, some company's personnel problems got amplified.You have to show everyone around you that you truly care.Without a defined direction, companies and individuals won’t know when goals are achieved.Mentors need to listen first to understand how they can help.Organizations need to look inward on how to get better.It’s so im...2022-05-1240 min
B2B Marketing Excellence & AI PodcastDon’t Start Your Business Without These Marketing Tips!Title: Don’t Start Your Business Without These Marketing TipsIn this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, about how collaboration between different owners can help business owners save time and money by avoiding things that did not work.Some of the topics discussed:1) The importance of knowing your Mission, your Why, and your Goal, and how they can move your business needle.2) Why you need to be brave and specialize.3) There are tons of new technologies and trends - how to decide what you...2022-04-2139 min
B2B Marketing Excellence & AI PodcastWhy Your Sales Team Must Concentrate on Relationship BuildingI believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead.Once you have a quality lead it is time for sales to continue building the relationship. You will not deepen a relationship by sending out general sales messages that are more concerned about quantity over quality.In this episode, I had the opportunity to talk with Dan Englander, CEO & Founder of Sales Schema.During our conversation we discussed:1) Why do salespeople need to rethink what they a...2022-04-0715 min
B2B Marketing Excellence & AI PodcastLinkedIn Must Be Part of Every B2B Marketing CampaignLinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I will caution you; You must do it correctly to be effective. In this episode, my guest is Lorraine Duncan, a B2B social media expert and Founder of Biz Gone Social. She and I will be discussing the following:How effective is LinkedIn in building B2B relationships?Companies Pages vs. Top Executive/Owner Pages – Which one to post to when the Individuals have mor...2022-03-2427 min
B2B Marketing Excellence & AI PodcastStand Out from Your Competition by Being UniqueWelcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics.We’ll be discussing the importance of developing goals, having a mission, and knowing you're “why”.Then we’ll dive into how to define the uniqueness of your company:How to focus on a specific niche audienceCreating messaging that show you truly care and understand the prospect's situation - LEAD WITH YOUR HEARTWhy continuity is so importantTargeting specific audiences can be frightening, since you may be turning your back on others. But the reward...2022-03-0322 min
B2B Marketing Excellence & AI PodcastWhat is Data Governance and Why is it Important?Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers. Kim Palmbush, an expert in the Data Governance space, can give companies some great ideas on how to get started. Here are some of the questions we discussed.Why is it important for companies to make sure their in-house databases are...2022-01-1429 min
B2B Marketing Excellence & AI PodcastWhat Food and Beverage Manufacturers Need to Know About Industrial AuctionsToday, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process and how food and beverage companies can take advantage of the benefits. Here are the topics we discussed:1) Why should companies consider used equipment vs new2) What does the current supply chain look like and how has that affected the used marketplace3) What should people expect when buying at auction4) When should companies sell their used equipment5) Why did you decide to specialize in the foo...2021-12-1732 min
B2B Marketing Excellence & AI PodcastGrow Your Marketing Through Emotion and StrategyIn this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.We discussed why people buy. Did you know there is a proven connection between emotion, neuroscience, and B2B buying? While many insist they make choices only on facts and data, final decisions are always emotionally based.We also spoke about how relationship building should be the main objective for all B2B brands. In order to do that, your marketing teams need to have a clear strategy. To make sure you are working in the right direction...2021-12-0232 min
B2B Marketing Excellence & AI PodcastA Major Component of MindfulnessFor the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness in life. Giving is a major component of mindfulness. Individuals that have a good sense of awareness and gratitude are usually very charitable with their time and money. Helping and giving to causes that are meaningful is a big component to having inner peace.In this episode, Donna Peterson interviewed Sandra Bravo, Senior Lecturer at Babson College and Founder of the 440K Project.Here are the questions to b...2021-11-1839 min
B2B Marketing Excellence & AI PodcastProfessional Women Stay Grounded with AwarenessFor the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to be more mindful and fully present in their careers by understanding their Why and determining their intentions each day.In this episode, Donna Peterson interviewed Pam Wilhelm, a Compliance Operations Manager, at Boehringer Ingelheim Pharmaceuticals.Here are the questions to be discussedWhy is it so crucial for women in the corporate world to hone in on their awareness skills and be present in what they are doing?You have a stressful position...2021-11-1015 min
B2B Marketing Excellence & AI PodcastGrowth of Food and Beverage Brands in 2022In this episode of the World Innovators Podcast, Donna Peterson interviewed Ed Binsted, Editor and Publisher of International Bottler and Packer Magazine, and President of The British Bottlers’ Industry. Ed tells us what to expect of the Food & Beverage industry in 2022. Here are some of the topics discussed: What do you think will be the biggest trend in the Food & Beverage Industry in 2022?What is the biggest marketing challenge Food & Beverage brands are up against?Why did you keep International Bottler & Packer as a print publication?As President of The British Bottlers’ Institute, how has your organi...2021-10-2730 min
B2B Marketing Excellence & AI PodcastHow to Maintain the Value of Your House/Customer List - Part 2A company's most valuable asset is its House/Customer List.In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.Here are the topics we discussed:What is the average decay %?Importance to promote only to individuals who are engaged.How to get unengaged to be engaged?Good House files with all the fields will help you create a responsive multi-channel campaign.Data file is more important than the number of advertisers you have...2021-10-0427 min
B2B Marketing Excellence & AI PodcastHow to Maintain the Value of Your House/Customer List - Part 1A company's most valuable asset is its House/Customer List.In this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.Here are the topics we discussed:What is the average decay %?Importance to promote only to individuals who are engaged.How to get unengaged to be engaged?Good House files with all the fields will help you create a responsive multi-channel campaign.Data file is more important than the number of advertisers you have.Calling your...2021-10-0123 min
B2B Marketing Excellence & AI PodcastDeath of the Open Rate and iOS15Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns sent to Apple Mail users. Wanting to learn more, I thought Dennis Hecht, Chief Intelligence Officer, of Rooster Strategic Solutions, could give us some insight on the topic and how to proceed in the future.Listen in to see how iOS15 and Mail Privacy Protection could be a good thing. It will push brands to concentrate on relationship building, and that will improve the response they receive from highly qualified marketing le...2021-09-2427 min
B2B Marketing Excellence & AI PodcastWhy is it important to use quality compliant marketing lists?This podcast will explain why you need to stop and truly understand where your marketing list or data is coming from. Why it is imperative you use only quality data that is targeted, updated, and compliant.You have to be careful not to use marketing lists that will tarnish your reputation, get you blacklisted, or assessed large penalties.My good friend Pauline Murphy from 1 Stop Data is an expert in her field. Today, we spoke about: 1) What type of data does 1 Stop Data have?2) Why is it so important that companies u...2021-08-1131 min
B2B Marketing Excellence & AI PodcastStrategy and Execution of B2B Marketing Campaign – Part 2"Only 15% of employees actually know their organizations most import goals - either they have too many, they do not have any, or the goals keep changing." FranklinCoveyImagine the difference you could make in your company if you implemented just one of the strategies we talked about in the previous podcast.One of the biggest challenges companies have is execution. So many companies have great ideas, strategies, and goals - but then are unable to get them properly implemented.In this episode, I talked about some steps to take to make sure you ex...2021-07-1927 min
B2B Marketing Excellence & AI PodcastFour Questions to Ask Before Starting a B2B PodcastThe topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on. To answer some of the questions I had, as well as those of others, I thought it best to talk with our podcast producer - Merrill Loechner from Smith Douglass Associates. Merrill has a wealth of information about podcasting and, with her years working in the Biotech space, she understands the industrial market. If you have additional questions, please feel free to contact me. I will get you all the answers you need to make the right decision for your br...2021-06-2133 min
B2B Marketing Excellence & AI PodcastDon’t Waste Your B2B Marketing DollarsJoanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what they have to offer. Here are few questions we discussed during the interview:Why is it essential for companies to stop keeping their data in separate silos and platforms?Marketing has changed, and companies need to enhance their brand, which will in...2021-06-1437 min
B2B Marketing Excellence & AI PodcastHow To Have Your Industrial Brand Stand OutIn this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and promote their products/services.During the interview we discussed: Technology Publications & Events are including traditional media in their marketing. Changes Angel BC made with their events and how it helped them when COVID hit.Importance of using quality targeted technology listsAngel BC brands include: Angel Tech, Compound Semiconductor, Digitalisation World, PIC Magazine, Power Electronic World, Silicon Semiconductor Magazine, Smart Solar, Solar + Power Management and Technology Conference. For more information about ho...2021-06-0728 min
B2B Marketing Excellence & AI PodcastHow an Industry Specific Publication Retained and Grew Their Subscriber BaseDuring my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality over quantity.When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. Industrial publications must offer value.How Heat Treat Today keeps its subscribers engaged with its content.Industrial markets are seeing an increase in direct mail, print publications.Audience development is the largest challenge for this industry-specific publication. For more information ab...2021-06-0137 min
B2B Marketing Excellence & AI PodcastHow to Reach Your Industrial Audience All Over the WorldFor today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out there -Stop wasting your marketing dollars!Listen in and learn about using quality sources that can help you better reach your target audience. Once you truly understand your target audience, you will be able to offer only the information that the individual is genuinely interested in. When you offer valuable content, you’ll see a great response. Here are a few topics that were discussed:How t...2021-05-2432 min