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Dylan@wavebreak.co (Dylan Kelley)

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LEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and o...
2024-02-2638 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast2023 Brand Launch Playbook with Quiet Mind Founder Mikey GoldmanIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include:Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will s...
2023-09-1146 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastInventing The Cold Plunge: How Plunge Took Ice Baths To The Next LevelIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.In this episode, we cover:The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"How the brand was able to secure partnerships with leading athletes and influencersFuture plans for expansion into additional products and the commercial marketRyan Duey is the co-founder and co-CEO of Plunge.Links Mentioned
2023-08-1450 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastDriving Growth and Innovation: An Interview with Waterdrop's Henry MurrayIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.In this episode we cover:Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and now the United StatesHenry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.Links MentionedWaterdropLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands...
2023-07-3148 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastFrom In-Person to Online: How Everhem Transformed the Custom Window Treatment IndustryIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. You'll also learn how Everhem:Successfully brought a traditional in-person experience into the digital worldTested and scaled their marketing strategies as a bootstrapped brand on the riseBranded and named their company with an almost too good to be true inspirationHaley & Adam Weidenbaum are the founders of Everhem.Links MentionedEverhemLearn more about Wavebreak: the email & C...
2023-07-2441 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe Future of Luxury and Commerce: REBAG CEO on Emerging Tech, Resale, and AIIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.In the episode, the following topics are discussed:The founding story of REBAG and their innovative utilization of AIHow luxury trends have evolved in recent years and insights into the present-day market landscapeStrategies behind the top luxury brands and their ability to maintain their dominant positionsThe impact of emerging technologies and AI on the future of luxury and commerceCharles Gorra serves as the Founder and CEO of REBAG.Links Mentioned
2023-07-1749 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastCreating a Subscription Product that Outshines the Competition: Lessons from Silk + SonderIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.In today's interview we cover:Best practices for creating a differentiated subscription product that sets you apart from the competitionBuilding winning teams with example interview questions to find top performersHow to lean into your strengths as a founder and delegate without taking your eye of...
2023-07-1055 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastGrowing Western Rise by 115% Year-over-YearIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.In this episode, you'll discover:The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.A sneak peek into their exciting future product launches and fundraising plans.The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.Kelly Watters is Co-founder and CEO of Western Rise.Links MentionedWestern RiseLearn more...
2023-07-0350 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastScaling TV Advertising: A Case Study with Kettle & Fire and TatariIn this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a case study in...
2023-06-2640 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastFrom Concept to National Brand: How Three Wishes Cereal Secured Major Retail PartnershipsIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brandHow the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and moreThe significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiativesMargaret Wishingrad and...
2023-06-1947 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastScaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica RoyerIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.You'll also learn:Why the brand launched with a retail location and how it becam...
2023-06-0550 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe Comrad Story: From 200+ Iterations to Industry Leader in Compression SocksIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. You'll also learn Comrad's: Product development process that led to industry-low return ratesApproach to retail expansion as a digitally native brandCX best practices to stand out from the competition and create the best possible products And so much more. Andrew Ferenci is the Founder and CEO of Comrad.Links MentionedComradLearn more about Wavebreak: the emai...
2023-05-2953 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastAmazon-First: How Native Pet Scaled Into A Leading Omnichannel BrandIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.In this episode you'll:Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive marketFind out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and salesLearn the valuable lessons Native Pet learned when launching their...
2023-05-2256 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe Power of TV Advertising with Tatari CEO Philip InghelbrechtIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more. You'll also learn:Why TV advertising isn't as complex or expensive as you may thinkHow brands can test and scale TV into a top channelWhat's currently working well in TV advertisingHow t...
2023-05-1554 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastBuilding a Brand That Lasts with Sunski's Michael CharleyIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. In this episode you'll learn:The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's marketWhy the sunglasses brand hasn't expanded into ski goggles like other brands in their space haveFresh ideas for increasing customer retention and building a long-term brand that lasts Michael Charley is co-founder at Sunski.Links Me...
2023-05-0855 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastYour 2023 Guide to Customer ExperienceIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond. In this episode you'll learn:Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3xAI's impact on Customer Experience and how you can be ahead of the pack in every wayEssential best practices for customer success (channels, automation, a...
2023-05-0144 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastTopo Designs: From The Basement To 1,200+ Stores and 30+ CountriesIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores.You'll also learn Topo Designs:Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making productsApproach to product innovation that stands out from the competition and rest of the marketFuture of the brand with their recent investment raised and their...
2023-04-2453 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastMaximizing Profitability in Consumer: Insights from Helm Boots' CEOIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.In this episode you'll learn:Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTCHow the brand was able to increase profitability while lowering pricesCore strategies for maximizing profitability as CEO across the entire businessBrad Day is CEO at Helm Boots. Links Mentioned
2023-04-1746 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastScaling Lovevery to $200+ Million/Year with President Rod MorrisIn this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.You'll also learn Lovevery's:Unique approach to retail, which includes selling in Target and on Amazon as a DTC businessProduct development strategy and how it has been a key growth lever for the brandiOS-proof marketing strategies, which enabled the brand to weather...
2023-04-1041 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast​​2023 Full Funnel Strategy: From TikTok to Lifecycle MarketingDylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more. Links MentionedInbeatLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
2023-01-2354 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastRecession Proof Your Marketing & Continue To Drive GrowthDylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way.Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands.Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS ca...
2022-12-2639 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastHow Brands Can Recession Proof Their Marketing For 2023 with Dylan KelleyDylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.In this episode you’ll learn:How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS. The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.Dylan Kelley is Founder and CEO at...
2022-11-2819 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastEverything Marketers Need To Know About iOS 16 with Dylan KelleyYour host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16.  In this episode you’ll learn:Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15?The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s released.The missed email revenue opportunities a surprising amount of modern D2C brands are missing.Dylan Kelley is Founder and CEO at W...
2022-10-2418 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastBoosting Black Friday/Cyber Monday Revenue with Brian NielsonThis week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.In this episode you’ll learn:How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years.How Brian’s mom played a key part in developing Chirp’s Facebook marketing strategy.Brian Nielson is the VP of Marketing at...
2022-10-0345 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastYour Last Minute Black Friday/Cyber Monday Action Plan with Dylan KelleyYour host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late.      In this episode you’ll learn:How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned. Why a large portion of your success this upcoming BF/CM will come from what you do over the next couple of weeks. You’re running out of time to optimize for the most important Q4 e...
2022-09-2627 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastWhat's Working Now: Ecommerce Marketing with Dylan KelleyJoin your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing.  In this episode you’ll learn:How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.Dylan Kelley is Founder and CEO at Wavebreak, the ema...
2022-08-0123 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe D2C Guide to Email and SMS for 2022 with Dylan KelleyJoin your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing. In this episode you’ll learn:The D2C marketing trends your brand can’t afford to ignore in 2022 The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)The most common pitfalls brands make when doubling down on email an...
2022-02-0725 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe Biggest Untapped Ecommerce Marketing Opportunities for 2022 with Dylan KelleyYour host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...
2022-01-1025 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastEoY Marketing Playbook & 2022 Sneak Peek with Dylan Kelley2021 is already 85% over. What’s your strategy for 2022 looking like?Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022.     In this episode you’ll learn:Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers.An actionable strategy you can implement based around treating your top 10% of customers as loyalty.The self-sabotaging mistake brands are making when launching a new product, and how you can avoid it.Dylan K...
2021-11-0816 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastYour 2021 Tactical Guide to BF/CM Email & SMS CampaignsMaximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWavebreakSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cue...
2021-10-2817 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastThe BF/CM Email & SMS Strategy That Generated $1.75M In A Week with Dylan KelleyYour host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. In this episode you’ll learn:The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.How to handle shipping deadlines for 2021 without driving your customers crazy.Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.Join Our...
2021-10-1122 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastQ4 Email & SMS Marketing StrategyIn this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDylan’s Klaviyo guest post on pre-Q4 List PrimingEp 178: How Chirp Grew to $40M/YearGet on the email list where we send our weekly Growth LeversLearn more about Wavebreak: the email & CRM agency for hi...
2021-09-0616 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastGrowth Patterns of the Fastest-Growing DTC BrandsIn this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast:Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal)Your marketing budget is broken (and how to optimize it for more growth in the next 90 days)Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direct experience after 5+ years working directly with lots of successful and unsuccessful bootstrapped founder/CEOs)Listen now!Join Our Private Email ListOur industry-leading DTC...
2021-08-0936 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak PodcastLessons Learned From Powering $100M+ with Email & SMS MarketingCurious what we've learned running email & SMS programs for $100M brands? Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.He revealed Wavebreak’s most successful email & SMS strategies for 2021. Join Dylan and Jon as they dive into advanced topics like: - Flow Architecture- Segmentation- SMS MarketingAnd really everything in between. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like G...
2021-07-1253 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[186] The Future of Landing Pages & Social CommerceOur guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder.   Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t.In this episode you’ll learn:What ingredients make up an exceptional landing page, and how you can go about building one yourself—even if you don’t know how to code.The stickiest landing page elements you can use to increase engagement.How a next-level landing page can be a serious comp...
2021-06-2831 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[179] How DUDE Wipes Scaled To $30M+ In SalesThis company blew past $30M in revenue amidst a pandemic!  Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn:The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point.How DUDE convinced manufacturers to take a risk on their company back before they were a household name.Why getting listed on Amazon made it easier t...
2021-05-1041 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[178] Scaling Chirp to $40M/Year With a Marketing Team of <10 PeopleChirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode you’ll learn:How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.The email strategy template Brian borrowed from Dylan—before they even met—to...
2021-05-0346 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[176] This office furniture startup was nearly killed by COVID-19Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn:The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.How they turned things around—with an entirely new business model—by testing their fun...
2021-04-2639 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[175] Are you in business for the wrong reasons?Most entrepreneurs come to this realization at some point. The sooner, the better.Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase.In this episode you’ll learn:The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like.How to catch yourself drifting away from your true goals in business before it’s too late to recover.Why defining why you’re NOT in...
2021-04-1957 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[174] The Ultimate Productivity Hack You’re Probably IgnoringHave you made the realization that your quality of sleep is connected to your performance at work yet?Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn:80/20 tips towards having the best sleep of your life every nightWhat factors are actually essential to sleep (and which ones are overrated)The next steps you can take right now to sleep better tonightMatteo Franceschetti is the Founder and CEO of Eight...
2021-04-1240 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTVOur guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.In this episode you’ll learn:How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.Why ‘stickiness’ is the answer to rising competition and why you sho...
2021-04-0537 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[172] Advanced Strategies For Scaling Your Ecommerce Business in 2021Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you.In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021.In this episode you’ll learn:The most common misconceptions brands have about launching on AmazonHow your website and your Amazon presence can work in tandem to multiply resultsThings about Amazon that businesses only optimizing for web don’t...
2021-03-2943 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[171] How Industry Leaders Are Using Product Launches To Scale Past $100 MillionAccording to today's guest, product launches are your business.Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue. In this episode you’ll learn:How to use product launches to scale to $100 million and beyondWhy optimizing for 'spikes' is crucial to launch successJeremy's #1 strategy for selling out of product launches (hint: it has to do with community) Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case bran...
2021-03-221h 02LEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.Peter and his family we’re living so remotely that there wasn’t really a need for a car. If they wanted to buy groceries, they’d have to jump in a plane and fly there.W...
2021-01-2551 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[162] 2021 Ecommerce Marketing TrendsDylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. In this special episode, we cover:Which Wavebreak clients grew the fastest and how they did itTop trends facing ecommerce brandsFacebook ads in 2021 The impact of big retail on ecommerce in 2021The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go th...
2021-01-1844 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[154] Scaling Schmidt’s Naturals To A 9-Figure Exit With Jaime Schmidt10-years-ago, Jaime Schmidt started making natural deodorant in her Portland kitchen to sell locally at farmers’ markets.Now, Schmidt’s Naturals can be found in stores all over the world.In today’s episode we talk with Jaime about her journey with Schmidt’s Naturals, hiring, manufacturing, distribution, and much more.This is a great listen for entrepreneurs all across the board.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
2020-11-2343 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[153] Testing And Capitalizing On YouTube Top Of Funnel AdsThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Brett Curry from OMGcommerce goes in-depth on YouTube ads with topics like:- Why YouTube has plenty of opportunity- Best type of YouTube ads to run- Dialing-in now and going full throttle during Q4To get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce E...
2020-11-1627 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[152] Web Push And Multi-Channel Marketing With PushOwlThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Adam Walker from PushOwl tells you all you need to know about push:- The importance of multi-channel marketing- Web push vs. mobile push- Engagement and retention tacticsTo get access to 10+ recordings with industry leaders, visit Q4Method.com.The 5-Minute Ecommerce Email Marketing HackStop...
2020-11-0926 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[151] Turn Refunds Into Exchanges This Holiday Season With Loop ReturnsThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including:-Making gift exchanges easy-Free shipping policies-Incentives for exchanges and more purchasesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. W...
2020-11-0234 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[150] Maximizing Conversions Using Live Chat With HelpFlowThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like:- How live chat can save abandoned sales- 3 places live chat can fit in to drive conversions- Live chat examples and case studiesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. T...
2020-10-2627 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[149] Advanced Email Strategy For Q4 2020 With WavebreakIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.We cover actionable topics like:- What you should be doing in the weeks leading up to BFCM- Speaking to both buyers and gifters- Email cadence and quality over quantityWe also talk about list priming, testing send times and subject lines, knowing the numbers, and other Q4 preparation tactics.This is a great listen for anyone looking for a practical Q4 email strategy.The 5-Minute Ecommerce Email Market...
2020-10-1939 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[144] Prepping For The Biggest Q4 Ever With WavebreakIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.We cover timely topics like:- What’s happening in ecommerce right now.- How brands should prepare in these next few months.- Trends we’ve seen and what we've been doing to get ready.We also dive deep into user-generated content, where to find it, and how you can use it to level-up your brand and generate more revenue in Q4 and beyond.This is an important one!Listen to hear more about...
2020-09-1400 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[141] 2021 Ecommerce Strategy: How To Finish The Year Strong and Dominate For The Next DecadeEcommerce is booming, but it's also getting more expensive and more competitive than ever before. Acquisition is harder. There's more competition. Inboxes are getting crowded. But Q4 is coming... How do you make the most of it?In today's episode we cover Q4 2020 Strategy, what you can learn from the Amish about scaling a consumer brand, and how to build a brand that lasts and scales throughout the roaring 2020s.This is an extra special episode because I'm joined by Wavebreak's very own, Aleana Bargaoui, Lead Strategist here at our agency.G...
2020-08-2400 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[111] Retention + Brand = Ecommerce HeavenSpecial BONUS episode!Part 2 of our Retention Marketing Series... Building a brand is one of the most profitable things you can do for your ecommerce business. But how the heck do you do it? Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business.Links Mentioned:WavebreakWavebreak's Retention Revenue CalculatorWavebreak's new Retention Marketing guideSchedule a call w/ Dylan, Founder/CEO of Wavebreak
2020-02-1322 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[110] Growing To Millions In 2 Years With A 3-Person TeamHow do you bootstrap an ecommerce business to 7-figures with a small team of 3?Find out in this episode of the Wavebreak Podcast.I'm joined by Adam Hendle, founder of men's personal care brand Ballsy.In this episode he shares:- How they've quickly grown to millions in revenue with a small team- Influencer marketing strategies for 2020- Branding advice to make your advertising and marketing stand outAnd much more. Don't miss out, listen now!The 5-Minute Ecommerce Email Marketing Hack
2020-02-1037 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[109] Growing PopSockets to Over $200 Million in SalesToday on the show I'm joined by David Barnett, founder and CEO of PopSockets.They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and...
2020-02-0340 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[107] The First Retention Pillar: Profitable Ecommerce Growth by the NumbersSpecial BONUS episode!Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.This is not that type of content.The trend we see over and over goes something like this:Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...Upon which they build and double-down on team, inventory, and more of what’s working…And in doing so increas...
2020-01-2418 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[101] 5 Ecommerce Marketing Channels That Aren't FacebookThe cost of Facebook ads is always rising.Today on the show I'm joined by Robert Patton, owner and creator of Sheath Underwear.He shares how they're using Instagram and YouTube influencers, athlete sponsorships, podcast sponsorships, and giveaways to grow their brand.Listen now.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what...
2019-12-1653 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[100] 💯EPISODE 100 SPECIAL 🎉Today is a very special episode of the Wavebreak Podcast…EPISODE 100!In this episode, Dylan shares:How the Wavebreak Podcast was startedHow Klaviyo became a sponsor of the podcastHis top 3 lessons learned interviewing 100+ 7 and 8-figure entrepreneursAnd much more! This is a fun episode for you to enjoy for the busy holiday season.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, an...
2019-12-0926 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[95] 8-Figure BFCM Marketing StrategyEver wonder what the most successful ecommerce brands do on Black Friday and Cyber Monday?Today I'm joined by my good friend Mat Bingham from Justuno.We dive into the behind-the-scenes strategy that some of the biggest brands in ecommerce use to dominate Q4.Prefer video? Check out the show notes for a link to the video replay. The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competi...
2019-11-0451 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[82] 3 Reasons Why You Don't Want Your Business To GrowToday I'm joined by returning guest Steven Sashen, founder of Xero Shoes. Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. ...
2019-08-0546 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[78] How To Get Rid Of Your One-Time Customers For GoodOne-time customers are the worst. They're expensive to acquire and sometimes not even profitable. In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life. The secret? A magic 3-part email sequence. You don't want to miss this episode. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this...
2019-07-0825 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[75] YouTube Influencer Marketing SecretsWant to land lucrative partnerships with some of the biggest names on YouTube? Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers. On this episode of the Wavebreak Podcast, he reveals his entire influencer marketing strategy. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you...
2019-06-1754 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[71] How to Conquer Stress and Doubt as an Ecommerce EntrepreneurEvery week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more. And despite their growth and success, they all have one thing in common... They still live in fear and stress and lack of certainty. If you run a 7 or 8-figure ecommerce store, this episode is a must-listen. You'll learn exactly how to lower your stress levels and increase your confidence and certainty in your business. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the...
2019-05-2030 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[61] Double Your Organic Traffic In 2019Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing. In today's episode he shares all of the details and much more. Listen now. Links: Wavebreak SEO Case Study Clearscope Nat's Blog Nat’s Twitter Cup & Leaf Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving money on the table with bad email marketing. St...
2019-03-1133 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[60] How To Stop Drowning In Customer Service Tickets"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again." Does that sound familiar? Customer service is a ton of work, but extremely important in any ecommerce business. Today on the show we talk about how to scale your customer service without the headaches. I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve. Listen as he shares...
2019-03-0436 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[59] Top Ecommerce CRO MythsToday on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands. We talk about... Top ecommerce CRO myths The average conversion rate (it's not what you think) An entire list of conversion increasing ideas for improving your store The first thing you can do to increase your conversions starting today Listen now. Links: Wavebreak Text CRO to 345345 Growth Rock Google Analytics How to Write Captivating Product Descriptions Optimizely VWO
2019-02-2559 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[58] In-Depth Ecommerce Retargeting GuideToday on the show we dive deep into the art & science of ecommerce retargeting. I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks. Listen now. Links: Wavebreak RetargetLinks 15 Statistics on Retargeting Criteo AdRoll Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving money on the table with bad email marketing. Stop leaking revenue. Take your email...
2019-02-1836 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[57] 3 Crazy Content Strategies For Doubling Your Organic SalesContent marketing is one of the highest converting marketing channels in ecommerce. Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber. Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies. Links: Wavebreak Silicone Depot Content Cucumber - First 5 people get a FREE SAMPLE with code WAVEBREAK19 DesignPickle.com SEMRush Listen on iTunes Get new episodes via email Learn more...
2019-02-1130 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[56] Why Small Wins Matter In EcommerceEver feel like your store isn't growing fast enough? Maybe your sales have even stalled... That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More. They do custom made-to-order artwork framing online. And after growing a lot year after year, growth stalled... Listen to find out why their growth stalled and how Mehdi turned things around. Links: Wavebreak Matboard and More 4 Hour Work Week Listen on iTunes Get new episodes via...
2019-02-0438 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[55] What The Top Ecommerce Stores Know That You Don'tToday on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course. Email marketing is a pain in the butt. It's time-consuming and it's hard. But on the flip side, it's extremely profitable. With the right email strategy, you could increase your sales by 20% or more. In today's episode Nick and I break things down and make email marketing simple. Nick dives deep into his research on ecommerce email marketing and reveals... The big mistake the majority of...
2019-01-2842 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[54] How To Increase Sales By 10% With Payment PlansThere's a bunch of people who visit your Shopify store and don't buy anything. They just leave and disappear forever. One of the reasons those people don't buy is price. They might think your prices are too high or maybe they simply can't afford your products right now. Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices. Listen to learn how. Links: Wavebreak Sezzle.com (get a free...
2019-01-2127 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[53] Insider Ecommerce Secrets From 80+ Online StoresToday I have a special episode for you. I chat with Pat Walls, founder of StarterStory. He's interviewed over 80 ecommerce brands and learned all of their secrets. Today on the show he shares a few including: Patterns he sees across the most successful online stores Top 3 marketing channels every store needs to get right The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs Listen now. Links: Wavebreak Starter Story Wavebreak Podcast: Joker Greeting Interview Mini Materials FEAT Socks
2019-01-1440 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[52] How To Put Your Influencer Marketing On AutopilotEveryone talks about how great influencer marketing is. But it's hard and time-consuming to implement. And you're already super busy. What if there was a way to just automate the entire process from start to finish? Inside today's episode with Brett Bernstein from Gatsby learn... How to reach out to influencers who are interested in your brand on autopilot The best offers to make to influencers to get them to promote your products (without paying them) And much, much more! Listen now. Links: Wavebreak...
2019-01-0731 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[50] Your 2019 Ecommerce Email Marketing StrategyIn this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019. I break it down month by month and give you a specific action item for every month of the year. Just a simple action item that you can do to improve your email marketing. These small projects will add up fast and if you do things right, you'll make more money from email in 2019 than ever before. Listen now. Links: Wavebreak - Fully managed...
2018-12-2422 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[49] Ecommerce Loyalty Programs: How To Drive More Repeat PurchasesLoyalty programs in ecommerce are incredibly powerful. They get people to spend more money and spend more frequently. Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion. We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases. Listen to learn how the most successful ecommerce stores are leveraging loyalty programs. Links: Wavebreak - Fully managed email marketing for Shopify Plus stores Ecommerce Insights (Free App) LoyaltyLion Academy ...
2018-12-1732 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[48] CASE STUDY: Growing to 7-Figures In Ecommerce RevenueToday joining me on the show is Ryan Popoff from Popov Leather. If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo." It's one of our most popular episodes and since then, his business has grown tremendously. Listen to learn exactly how he did it. Links: Wavebreak Popov Leather Episode #1 - From working the night shift to $40k/mo Listen on iTunes Get new episodes...
2018-12-1040 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[47] 8-Figure Ecommerce: The 3 Steps To ScalingThis is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy. Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond. Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media. I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing back. Listen to learn his 3-step strategy for scaling any ecommerce business. Links: Wavebreak 2x Media
2018-12-0355 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[46] BFCM 2018 Email Marketing RecapThis past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday. I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you. Today we're going to ease back into the podcast with a special episode. The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned. Listen now to learn my top 4 BFCM 2018 email marketing lessons. Links: Wavebreak Listen on iTunes Get new episodes vi...
2018-11-2718 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[45] How To Increase Your Shopify Store's Profits While Working LessSomething that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses. Today I'm bringing you one of the first of these updates. About a year ago, I spoke with Cheri Tracy from Orglamix. In the last year, she's made some big changes to her business. Profitability is higher than ever and she works less than ever. Find out to learn how she did it. Links: Wavebreak Orglamix ...
2018-11-1940 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[44] How To Sell More Ecommerce Subscription Products And Reduce ChurnSubscription products can be an awesome revenue booster for your ecommerce business. But then customers cancel... And it could've been prevented. Today on the show I chat with Lance Jones from ReCharge. Inside today's conversation he shares: How to use subscription products to get rid of your slow season The top reasons customers cancel their subscription products No-brainer ways to decrease the churn of your subscription products Listen now! Links: Wavebreak ReCharge Listen on iTunes Get new episodes via...
2018-11-1238 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[43] Next Level Influencer Marketing For Ecommerce BrandsInfluencer marketing is hard and expensive. Normally you have to reach out to hundreds of people to land a few interested influencers. Then you have to pay them to promote your product. What if there was an easier and cheaper way to do influencer marketing? Today on the show I chat with Blaine Farr from Wooly. We chat about: How to find powerful influencers among your existing customer base How to reach out to these people and get them to promote your products for FREE How to turn...
2018-11-0533 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[42] The Power Confirmation Emails in EcommerceOrder confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy. Are yours helpful? Are they ugly? Are they pretty? Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails. We chat about a side of email marketing that is extremely under utilized: transactional emails. Specifically, we talk about: How to get repeat orders from your order confirmation emails The most underrated perk of good email marketing The power of email design and why it's so crucial M...
2018-10-2928 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[41] Ecommerce Data Loss: How to Prevent and Restore Deleted Shopify Products and PagesImagine accidentally deleting a key part of your Shopify store and not being able to fix it for days. What impact would that have on your business? How much revenue would you lose? How many customers would never come back? Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify. We're talking about something nobody really talks much about in ecommerce: data loss and the importance of backups. Mike shares: Why you need to backup your Shopify...
2018-10-2227 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[40] The Definitive Guide to Ecommerce Influencer MarketingPeople don't buy from TV commercials anymore, they buy what they see on Instagram. Influencer marketing is driving millions in sales every single day, but it's not easy. Today on the show I chat with Jennifer Li Chiang from MuseFind. Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing. Listen to learn how you can do the same. Links: Wavebreak MuseFind MuseFind Blog L2 Listen on iTunes Get new episodes...
2018-10-1536 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[39] How To Scale Your Shopify Store with Kurt ElsterYou've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level? You have traffic, you have customers, but you feel like you could be doing more. Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast. Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funnel. Links: Wavebreak Kurt's Email List - Join and email him about a free Shopify Conversion Screencast...
2018-10-0833 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[37] How To Achieve A 3-4x Higher Than Average Repeat Customer RateAndy Hnilo is the founder of Alitura Naturals, a multi-million dollar skincare brand. He has a repeat customer rate that's 3-4x higher than average and his products sell for twice as much as their competition. Find out how he pulls it off in today's episode. Links: Wavebreak Alitura Naturals - Use code Wavebreak to save 20% off @andyhnilo on Twitter Listen on iTunes Get new episodes via email Learn more about Wavebreak You're running out of time... ...
2018-09-2438 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[36] B2B Ecommerce: Growing From Nothing To 7-Figures In 2 YearsSunHaven has been growing extremely fast. The outdoor furniture manufacturing and e-commerce company was started just last year and it's already a 7-figure business. Today on the show I'm joined by Michael Hillel, the founder of SunHaven. Inside today's conversation he shares... How he tests his products to find out what sells best The secret to getting better relationships with your suppliers How he finds his retail partners and gets in touch with them Links: Wavebreak Sun Haven Listen on iTunes Get new...
2018-09-1737 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[35] The Metrics That Will Grow Your Shopify Store To MillionsMetrics are everywhere. Google Analytics, Shopify reports, and so on. The common thread of the top stores I've interviewed on this show? They know their metrics. If you know your metrics, it's so much easier to scale your business. Today on the show I chat with Matthew "Griff" Griffin, co-founder of Combat Flip Flops. They've grown by at least 130% every year since starting. How? They focus on the key metrics. Listen to discover all of the metrics that you need to know to scale your store.
2018-09-1036 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[34] Slyde Handboards: From Shark Tank to $80k/moShark Tank... Is the show a good fit for your business? How do you get on the show? What results can you expect from it? Learn the answers to all of these questions and more in today's interview. I chat with Steve Watts owner and founder of Slyde Handboards. He shares his Shark Tank secrets as well as his #1 tip for growing a 7-figure ecommerce business. Listen now! Links: Wavebreak Body Surfing Pipeline Body Surfing The Wedge ...
2018-09-0542 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[33] The 9-Step Hiring Process for Scaling to $10 Million and BeyondGrowing an ecommerce business to 8-figures in revenue is extremely difficult and you can't do it alone. Today on the show I chat with Eric Bandholz from Beardbrand, a 7-figure Shopify store quickly heading towards the 8-figure mark. Inside today's episode Eric shares all of his hiring secrets, including his 9-step process for hiring an all-star team. Listen now. Links: Wavebreak Beardbrand E-Myth Book Listen on iTunes Get new episodes via email Learn more about Wavebreak You're...
2018-08-2735 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[32] Rescue More Abandoned Carts (It's Not What You Think)90% of abandoned cart emails are making a big mistake. This big mistake eats into your profits and decreases your conversions. Listen to find out the big mistake you're probably making and how to fix it. Links: Schedule your free call with me Wavebreak Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving money on the table with bad email marketing. Black Friday will be here before we know it. Now is the...
2018-08-2017 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[31] The SECRET Behind Over 80 Successful Ecommerce BrandsToday I have a special episode for you. I chat with Pat Walls, founder of StarterStory. He's interviewed over 80 ecommerce brands and learned all of their secrets. Today on the show he shares a few including: Patterns he sees across the most successful online stores Top 3 marketing channels every store needs to get right The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs Listen now. Links: Wavebreak Starter Story Wavebreak Podcast: Joker Greeting Interview Mini Materials FEAT Socks
2018-08-1336 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[30] How To Grow Your Shopify Store While Working LessRunning a Shopify store is a ton of hard work. You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow. Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp. He's an expert in hiring online and building eCommerce businesses. Listen to learn: What you should delegate ASAP to grow your store The 3 things you need to look for in your next hire (hint: it's not just experience) How to make...
2018-08-0636 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[28] Everything You Need To Know About Shopify PlusEverything You Need To Know About Shopify Plus Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus. We talk about all things Shopify Plus including... When you need Shopify Plus What's possible with Shopify Plus 3 Shopify Plus automations you'll love as a store owner Not so secret future features coming soon to Shopify Plus Listen now. Links: Wavebreak Shopify Plus Shopify Plus Case Studies Chat with a Shopify Plus Guru Listen on iTunes ...
2018-07-2324 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[27] Multi-Channel Online RetailAmazon and other marketplaces are growing every year. If you're not selling on any other sales channels, you're missing out. Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else. Listen to learn why you should be selling on other marketplaces and the easiest ways to get started. Links: Wavebreak Sellbrite SalesPad TradeGecko Listen on iTunes Get new episodes via email Learn more about Wavebreak Is...
2018-07-1643 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[26] Growing to 7-Figures and Beyond with Steven Sashen of Xero ShoesIt's hard to hire a good marketing agency. There are countless horror stories. But if you can find great marketing agencies to work with, you can take your business to the next level. Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and lots more. Learn: 3 questions to ask marketing agencies before you hire them (to avoid becoming another horror story) Hiring strategy: wh...
2018-07-0953 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[25] How to grow your Shopify store with Conversion Rate OptimizationYou know you should be doing conversion rate optimization, but where do you start? It's not sexy, but it's insanely valuable. CRO consistently increases sales and grows online stores, no matter what you sell. Today on the show I chat with Justin Christianson from Conversion Fanatics. He's helped dozens of online stores increase their conversions. Listen now to learn how he does it and how you can too! Links: Wavebreak Free Conversion Analysis HotJar Wavebreak Podcast: How to write...
2018-07-0233 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad RubinThere is never enough time in the day. Imagine being able to automate, delegate, and get rid of the things you don't want to do. Then you can focus only on the work that interests you. Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana. Listen to learn how he's so productive while running two companies. Links: Wavebreak Skubana Think Crucial ...
2018-06-2539 minLEADING BRANDS® — Wavebreak Podcast
LEADING BRANDS® — Wavebreak Podcast[0] Welcome to the Wavebreak PodcastWhat is this? Why should you listen? Who is it for? Who am I? Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation? Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level. Get it at EmailRevenueChecklist.com
2018-01-1901 min