Shows
LEADING BRANDS® — Wavebreak PodcastBuilding New Consumer Technology with Ben Chelf, co-founder of SolToday on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences• The future of reading in a digital age, sharing insights from his work with Sol Reader• Entrepreneurship lessons, including strategic decision-making and innovation in product designPartner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/Links Mentionedhtt...2024-11-1132 minLEADING BRANDS® — Wavebreak PodcastSTUDS with Founder and CEO, Anna HarmanAnna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
2024-07-0844 minLEADING BRANDS® — Wavebreak PodcastBehind-the-Scenes of Liquid I.V.'s Marketing PlaybookAaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
2024-06-1055 minLEADING BRANDS® — Wavebreak PodcastHow To Grow Ecommerce Revenue In 2024You can't control:Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
2024-05-2734 minLEADING BRANDS® — Wavebreak Podcast[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and o...2024-02-2638 minLEADING BRANDS® — Wavebreak PodcastHow Brands Can Recession Proof Their Marketing For 2023 with Dylan KelleyDylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.In this episode you’ll learn:How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS. The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.Dylan Kelley is Founder and CEO at...2022-11-2819 minLEADING BRANDS® — Wavebreak PodcastEverything Marketers Need To Know About iOS 16 with Dylan KelleyYour host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16. In this episode you’ll learn:Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15?The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s released.The missed email revenue opportunities a surprising amount of modern D2C brands are missing.Dylan Kelley is Founder and CEO at W...2022-10-2418 minLEADING BRANDS® — Wavebreak PodcastBoosting Black Friday/Cyber Monday Revenue with Brian NielsonThis week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.In this episode you’ll learn:How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years.How Brian’s mom played a key part in developing Chirp’s Facebook marketing strategy.Brian Nielson is the VP of Marketing at...2022-10-0345 minLEADING BRANDS® — Wavebreak PodcastYour Last Minute Black Friday/Cyber Monday Action Plan with Dylan KelleyYour host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late. In this episode you’ll learn:How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned. Why a large portion of your success this upcoming BF/CM will come from what you do over the next couple of weeks. You’re running out of time to optimize for the most important Q4 e...2022-09-2627 minLEADING BRANDS® — Wavebreak PodcastWhat's Working Now: Ecommerce Marketing with Dylan KelleyJoin your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing. In this episode you’ll learn:How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.Dylan Kelley is Founder and CEO at Wavebreak, the ema...2022-08-0123 min
The Foundr Podcast with Nathan Chan398: Advanced Email and SMS Strategies with Dylan Kelley of WavebreakReady to learn how email and SMS can grow your business? Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing. Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs. Listen to Nathan and Dylan discuss: ...2022-03-0241 minLEADING BRANDS® — Wavebreak PodcastThe D2C Guide to Email and SMS for 2022 with Dylan KelleyJoin your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing. In this episode you’ll learn:The D2C marketing trends your brand can’t afford to ignore in 2022 The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)The most common pitfalls brands make when doubling down on email an...2022-02-0725 minLEADING BRANDS® — Wavebreak PodcastThe Biggest Untapped Ecommerce Marketing Opportunities for 2022 with Dylan KelleyYour host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...2022-01-1025 minLEADING BRANDS® — Wavebreak PodcastEoY Marketing Playbook & 2022 Sneak Peek with Dylan Kelley2021 is already 85% over. What’s your strategy for 2022 looking like?Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022. In this episode you’ll learn:Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers.An actionable strategy you can implement based around treating your top 10% of customers as loyalty.The self-sabotaging mistake brands are making when launching a new product, and how you can avoid it.Dylan K...2021-11-0816 minLEADING BRANDS® — Wavebreak PodcastYour 2021 Tactical Guide to BF/CM Email & SMS CampaignsMaximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWavebreakSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cue...2021-10-2817 minLEADING BRANDS® — Wavebreak PodcastThe BF/CM Email & SMS Strategy That Generated $1.75M In A Week with Dylan KelleyYour host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. In this episode you’ll learn:The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.How to handle shipping deadlines for 2021 without driving your customers crazy.Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.Join Our...2021-10-1122 minLEADING BRANDS® — Wavebreak PodcastLessons Learned From Powering $100M+ with Email & SMS MarketingCurious what we've learned running email & SMS programs for $100M brands? Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.He revealed Wavebreak’s most successful email & SMS strategies for 2021. Join Dylan and Jon as they dive into advanced topics like: - Flow Architecture- Segmentation- SMS MarketingAnd really everything in between. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like G...2021-07-1253 minLEADING BRANDS® — Wavebreak Podcast[186] The Future of Landing Pages & Social CommerceOur guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder. Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t.In this episode you’ll learn:What ingredients make up an exceptional landing page, and how you can go about building one yourself—even if you don’t know how to code.The stickiest landing page elements you can use to increase engagement.How a next-level landing page can be a serious comp...2021-06-2831 minLEADING BRANDS® — Wavebreak Podcast[182] This Owned Marketing Channel Is On The Brink Of Blowing UpOur guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing. Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing. In this episode you’ll learn:How iOS 14 has affected messenger marketing and why the hype around it has actually created new opportunities for savvy marketers.Which niches and demographics can’t afford to ignore messenger marketing any longer—because their competitors are CRUSHING with it!The steps you should be taking...2021-05-3133 minLEADING BRANDS® — Wavebreak Podcast[181] Building & Buying Assets With Recurring Cash Flow with Connor GrossOur guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation. Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce.In this episode you’ll learn:How Connor dipped his toes into buying internet businesses by starting with a small tiny house blog that paid back his investment within 16 months.The checklist of “must-haves” every business buyer must be aware of before they purchase an internet business from a stran...2021-05-2444 minLEADING BRANDS® — Wavebreak Podcast[180] Scaling Your Ecommerce Brand Past $10MHow does a 7-figure brand scale past 8-figure revenues?Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients.In this episode you’ll learn:How to break out of the 7-figure ceiling most brands run into when trying to scale revenue.Why reaching the first million dollars in revenue might actually be more complicated than scaling from $1M to $100M.The exact questions you need to ask during the discovery process before you attempt any of this.Chase Clymer is...2021-05-1743 minLEADING BRANDS® — Wavebreak Podcast[179] How DUDE Wipes Scaled To $30M+ In SalesThis company blew past $30M in revenue amidst a pandemic! Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn:The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point.How DUDE convinced manufacturers to take a risk on their company back before they were a household name.Why getting listed on Amazon made it easier t...2021-05-1041 minLEADING BRANDS® — Wavebreak Podcast[178] Scaling Chirp to $40M/Year With a Marketing Team of <10 PeopleChirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode you’ll learn:How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.The email strategy template Brian borrowed from Dylan—before they even met—to...2021-05-0346 minLEADING BRANDS® — Wavebreak Podcast[176] This office furniture startup was nearly killed by COVID-19Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn:The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.How they turned things around—with an entirely new business model—by testing their fun...2021-04-2639 minLEADING BRANDS® — Wavebreak Podcast[175] Are you in business for the wrong reasons?Most entrepreneurs come to this realization at some point. The sooner, the better.Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase.In this episode you’ll learn:The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like.How to catch yourself drifting away from your true goals in business before it’s too late to recover.Why defining why you’re NOT in...2021-04-1957 minLEADING BRANDS® — Wavebreak Podcast[174] The Ultimate Productivity Hack You’re Probably IgnoringHave you made the realization that your quality of sleep is connected to your performance at work yet?Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn:80/20 tips towards having the best sleep of your life every nightWhat factors are actually essential to sleep (and which ones are overrated)The next steps you can take right now to sleep better tonightMatteo Franceschetti is the Founder and CEO of Eight...2021-04-1240 minLEADING BRANDS® — Wavebreak Podcast[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTVOur guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.In this episode you’ll learn:How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.Why ‘stickiness’ is the answer to rising competition and why you sho...2021-04-0537 minLEADING BRANDS® — Wavebreak Podcast[172] Advanced Strategies For Scaling Your Ecommerce Business in 2021Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you.In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021.In this episode you’ll learn:The most common misconceptions brands have about launching on AmazonHow your website and your Amazon presence can work in tandem to multiply resultsThings about Amazon that businesses only optimizing for web don’t...2021-03-2943 minLEADING BRANDS® — Wavebreak Podcast[171] How Industry Leaders Are Using Product Launches To Scale Past $100 MillionAccording to today's guest, product launches are your business.Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue. In this episode you’ll learn:How to use product launches to scale to $100 million and beyondWhy optimizing for 'spikes' is crucial to launch successJeremy's #1 strategy for selling out of product launches (hint: it has to do with community) Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case bran...2021-03-221h 02LEADING BRANDS® — Wavebreak Podcast[170] Scaling community into a multi-million dollar brand with Amy Miraflor, founder of Evy's TreeAmy Miraflor has built the 'Supreme' brand equivalent for mom's. Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit. She's built an incredibly strong community that drives powerful launches and referrals. Listen now to find out how.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this chec...2021-03-1536 minLEADING BRANDS® — Wavebreak Podcast[169] 20 Years of Ecommerce with Edward Wimmer, co-founder of ROAD iDEdward Wimmer co-founded ROAD iD with his father over 20 years ago. They started their company as an ecommerce business when ecommerce was just beginning. And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone. In this interview Edward shares the timeless principles that keep ROADiD ahead of the pack - everything from technology to branding. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year...2021-03-0851 minLEADING BRANDS® — Wavebreak Podcast[168] Generating $400 Million For Top Brands With Build Grow ScaleToday’s guest is an expert when it comes to leveling up ecommerce brands.In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale.Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them.We also cover how to scale a business without going crazy in this competitive marketplace, and how to build a culture and team that will really go to bat for you. This one is a must liste...2021-03-0157 minLEADING BRANDS® — Wavebreak Podcast[167] The 8-figure Brand Shipping Orders From An Apartment With JaxxonToday’s guest left his work in marketing with the desire and drive to gain more from his daily work.He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand.In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon.We talk about his journey so far, and cover some topics such as:-Insight on branding and marketing -How they’ve been affected by the pandemic-Their plans for 2021 and beyondThis on...2021-02-2244 minLEADING BRANDS® — Wavebreak Podcast[] 2021 Ecommerce News And UpdatesEcommerce is never going away.Big retail knows this and they’ve doubled down.We talked about this in our 2021 Ecommerce Marketing Trends episode and got some great feedback.So for this episode I brought our COO Alex Hostetler back to cover some crucial ecommerce news and updates on the trends brands need to know to stay competitive.We cover topics like:- Cost of returns and what this means- 2020 earning reports interpretations- How the retail giants are changing the industryEn...2021-02-1538 minLEADING BRANDS® — Wavebreak Podcast[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnythingToday’s guest is an expert when it comes to building and scaling ecommerce brands.In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.We talk about how t...2021-02-0847 minLEADING BRANDS® — Wavebreak Podcast[164] How To Maximize What You Already Have With SplitBaseWe’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics...2021-02-0149 minLEADING BRANDS® — Wavebreak Podcast[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.Peter and his family we’re living so remotely that there wasn’t really a need for a car. If they wanted to buy groceries, they’d have to jump in a plane and fly there.W...2021-01-2551 minLEADING BRANDS® — Wavebreak Podcast[162] 2021 Ecommerce Marketing TrendsDylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. In this special episode, we cover:Which Wavebreak clients grew the fastest and how they did itTop trends facing ecommerce brandsFacebook ads in 2021 The impact of big retail on ecommerce in 2021The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go th...2021-01-1844 minLEADING BRANDS® — Wavebreak Podcast[161] Scaling Justin's to a $286 million exit with Justin Gold, Founder of Justin'sIn 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle.So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it.Today we’re joined by Justin Gold, founder of Justin’s.In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million.We also talk about what his involvement with Justin’s looks like now, some of the products he enjoys the most, an...2021-01-1146 minLEADING BRANDS® — Wavebreak Podcast[160] Founding and Growing Hint Water Into A Leading Beverage With CEO Kara GoldinWhen Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years: Diet Coke.While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods.So she decided to create her own.Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc.She went from a Diet Coke habit to creating one of the largest beverage companies in the world, with a huge pre...2021-01-041h 04LEADING BRANDS® — Wavebreak Podcast[159] Growing Outside Of Your Comfort Zone With Kyle Ewing From TerraSlateThe more you know your customers, the easier everything else becomes.And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers.But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth.In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate. He started with cold calls, going door-to-door, and is no stranger to stepping out of his comfort zone.We cover things like:-Funding your...2020-12-2843 minLEADING BRANDS® — Wavebreak Podcast[158] 2021 Vision with Hugh Thomas, Founder of UglyPaving your own lane doesn’t come easy. Especially in a crowded, competitive space.But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas.They’re a great example of a brand being competitive and standing out in a crowded marketplace. We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company.Everyone...2020-12-2139 minLEADING BRANDS® — Wavebreak Podcast[157] Bootstrapping A Premium Brand With David Wolfe From OliversIt’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules.In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel.David gives us the perspective of a premium brand thriving in 2020, doing it their own way. We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and marketing strategies going into 2021.This episode acts as permission for business owners to do what they feel is righ...2020-12-1433 minLEADING BRANDS® — Wavebreak Podcast[156] From Landscaper to 5x Ecommerce Founder With 2 ExitsJust 5 years ago, Ian Schechter was working as a landscaper.Now, he’s a serial ecommerce entrepreneur, owning and partnering in multiple 7-figure brands with 2 exits already under his belt.On today’s episode he shares his formula for finding products, testing and scaling them in the marketplace, and doing it all without venture capital. He breaks his formula down to the exact dollar amounts, time frames, and channels to utilize. This is a great one for someone looking to launch more products, or even someone starting from scratch.The 5-M...2020-12-0740 minLEADING BRANDS® — Wavebreak Podcast[155] Crushing 2021 Creative With Liz Giorgi And SoonaIn today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona.We talk about timely topics like:- Effective treads for creative heading into 2021- Multi-channel marketing and what channels to focus on- Nailing creative ecommerce images and videoWe also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6...2020-11-3038 minLEADING BRANDS® — Wavebreak Podcast[154] Scaling Schmidt’s Naturals To A 9-Figure Exit With Jaime Schmidt10-years-ago, Jaime Schmidt started making natural deodorant in her Portland kitchen to sell locally at farmers’ markets.Now, Schmidt’s Naturals can be found in stores all over the world.In today’s episode we talk with Jaime about her journey with Schmidt’s Naturals, hiring, manufacturing, distribution, and much more.This is a great listen for entrepreneurs all across the board.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.2020-11-2343 minLEADING BRANDS® — Wavebreak Podcast[153] Testing And Capitalizing On YouTube Top Of Funnel AdsThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Brett Curry from OMGcommerce goes in-depth on YouTube ads with topics like:- Why YouTube has plenty of opportunity- Best type of YouTube ads to run- Dialing-in now and going full throttle during Q4To get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce E...2020-11-1627 minLEADING BRANDS® — Wavebreak Podcast[152] Web Push And Multi-Channel Marketing With PushOwlThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Adam Walker from PushOwl tells you all you need to know about push:- The importance of multi-channel marketing- Web push vs. mobile push- Engagement and retention tacticsTo get access to 10+ recordings with industry leaders, visit Q4Method.com.The 5-Minute Ecommerce Email Marketing HackStop...2020-11-0926 minLEADING BRANDS® — Wavebreak Podcast[151] Turn Refunds Into Exchanges This Holiday Season With Loop ReturnsThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including:-Making gift exchanges easy-Free shipping policies-Incentives for exchanges and more purchasesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. W...2020-11-0234 minLEADING BRANDS® — Wavebreak Podcast[150] Maximizing Conversions Using Live Chat With HelpFlowThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like:- How live chat can save abandoned sales- 3 places live chat can fit in to drive conversions- Live chat examples and case studiesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. T...2020-10-2627 minLEADING BRANDS® — Wavebreak Podcast[149] Advanced Email Strategy For Q4 2020 With WavebreakIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.We cover actionable topics like:- What you should be doing in the weeks leading up to BFCM- Speaking to both buyers and gifters- Email cadence and quality over quantityWe also talk about list priming, testing send times and subject lines, knowing the numbers, and other Q4 preparation tactics.This is a great listen for anyone looking for a practical Q4 email strategy.The 5-Minute Ecommerce Email Market...2020-10-1939 minLEADING BRANDS® — Wavebreak Podcast[144] Prepping For The Biggest Q4 Ever With WavebreakIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.We cover timely topics like:- What’s happening in ecommerce right now.- How brands should prepare in these next few months.- Trends we’ve seen and what we've been doing to get ready.We also dive deep into user-generated content, where to find it, and how you can use it to level-up your brand and generate more revenue in Q4 and beyond.This is an important one!Listen to hear more about...2020-09-1400 minLEADING BRANDS® — Wavebreak Podcast[141] 2021 Ecommerce Strategy: How To Finish The Year Strong and Dominate For The Next DecadeEcommerce is booming, but it's also getting more expensive and more competitive than ever before. Acquisition is harder. There's more competition. Inboxes are getting crowded. But Q4 is coming... How do you make the most of it?In today's episode we cover Q4 2020 Strategy, what you can learn from the Amish about scaling a consumer brand, and how to build a brand that lasts and scales throughout the roaring 2020s.This is an extra special episode because I'm joined by Wavebreak's very own, Aleana Bargaoui, Lead Strategist here at our agency.G...2020-08-2400 minLEADING BRANDS® — Wavebreak Podcast[111] Retention + Brand = Ecommerce HeavenSpecial BONUS episode!Part 2 of our Retention Marketing Series... Building a brand is one of the most profitable things you can do for your ecommerce business. But how the heck do you do it? Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business.Links Mentioned:WavebreakWavebreak's Retention Revenue CalculatorWavebreak's new Retention Marketing guideSchedule a call w/ Dylan, Founder/CEO of Wavebreak
2020-02-1322 minLEADING BRANDS® — Wavebreak Podcast[110] Growing To Millions In 2 Years With A 3-Person TeamHow do you bootstrap an ecommerce business to 7-figures with a small team of 3?Find out in this episode of the Wavebreak Podcast.I'm joined by Adam Hendle, founder of men's personal care brand Ballsy.In this episode he shares:- How they've quickly grown to millions in revenue with a small team- Influencer marketing strategies for 2020- Branding advice to make your advertising and marketing stand outAnd much more. Don't miss out, listen now!The 5-Minute Ecommerce Email Marketing Hack2020-02-1037 minLEADING BRANDS® — Wavebreak Podcast[109] Growing PopSockets to Over $200 Million in SalesToday on the show I'm joined by David Barnett, founder and CEO of PopSockets.They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and...2020-02-0340 minLEADING BRANDS® — Wavebreak Podcast[107] The First Retention Pillar: Profitable Ecommerce Growth by the NumbersSpecial BONUS episode!Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.This is not that type of content.The trend we see over and over goes something like this:Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...Upon which they build and double-down on team, inventory, and more of what’s working…And in doing so increas...2020-01-2418 minLEADING BRANDS® — Wavebreak Podcast[101] 5 Ecommerce Marketing Channels That Aren't FacebookThe cost of Facebook ads is always rising.Today on the show I'm joined by Robert Patton, owner and creator of Sheath Underwear.He shares how they're using Instagram and YouTube influencers, athlete sponsorships, podcast sponsorships, and giveaways to grow their brand.Listen now.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what...2019-12-1653 minLEADING BRANDS® — Wavebreak Podcast[100] 💯EPISODE 100 SPECIAL 🎉Today is a very special episode of the Wavebreak Podcast…EPISODE 100!In this episode, Dylan shares:How the Wavebreak Podcast was startedHow Klaviyo became a sponsor of the podcastHis top 3 lessons learned interviewing 100+ 7 and 8-figure entrepreneursAnd much more! This is a fun episode for you to enjoy for the busy holiday season.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, an...2019-12-0926 minLEADING BRANDS® — Wavebreak Podcast[95] 8-Figure BFCM Marketing StrategyEver wonder what the most successful ecommerce brands do on Black Friday and Cyber Monday?Today I'm joined by my good friend Mat Bingham from Justuno.We dive into the behind-the-scenes strategy that some of the biggest brands in ecommerce use to dominate Q4.Prefer video? Check out the show notes for a link to the video replay. The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competi...2019-11-0451 min
LEADING BRANDS® — Wavebreak Podcast[82] 3 Reasons Why You Don't Want Your Business To GrowToday I'm joined by returning guest Steven Sashen, founder of Xero Shoes.
Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
...2019-08-0546 min
LEADING BRANDS® — Wavebreak Podcast[78] How To Get Rid Of Your One-Time Customers For GoodOne-time customers are the worst.
They're expensive to acquire and sometimes not even profitable.
In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life.
The secret? A magic 3-part email sequence.
You don't want to miss this episode. Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this...2019-07-0825 min
LEADING BRANDS® — Wavebreak Podcast[75] YouTube Influencer Marketing SecretsWant to land lucrative partnerships with some of the biggest names on YouTube?
Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers.
On this episode of the Wavebreak Podcast, he reveals his entire influencer marketing strategy.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you...2019-06-1754 min
LEADING BRANDS® — Wavebreak Podcast[71] How to Conquer Stress and Doubt as an Ecommerce EntrepreneurEvery week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more.
And despite their growth and success, they all have one thing in common...
They still live in fear and stress and lack of certainty.
If you run a 7 or 8-figure ecommerce store, this episode is a must-listen.
You'll learn exactly how to lower your stress levels and increase your confidence and certainty in your business.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the...2019-05-2030 min
LEADING BRANDS® — Wavebreak Podcast[61] Double Your Organic Traffic In 2019Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing.
In today's episode he shares all of the details and much more.
Listen now.
Links:
Wavebreak
SEO Case Study
Clearscope
Nat's Blog
Nat’s Twitter
Cup & Leaf
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
St...2019-03-1133 min
LEADING BRANDS® — Wavebreak Podcast[60] How To Stop Drowning In Customer Service Tickets"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."
Does that sound familiar?
Customer service is a ton of work, but extremely important in any ecommerce business.
Today on the show we talk about how to scale your customer service without the headaches.
I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.
Listen as he shares...2019-03-0436 min
LEADING BRANDS® — Wavebreak Podcast[59] Top Ecommerce CRO MythsToday on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands.
We talk about...
Top ecommerce CRO myths
The average conversion rate (it's not what you think)
An entire list of conversion increasing ideas for improving your store
The first thing you can do to increase your conversions starting today
Listen now.
Links:
Wavebreak
Text CRO to 345345
Growth Rock
Google Analytics
How to Write Captivating Product Descriptions
Optimizely
VWO
2019-02-2559 min
LEADING BRANDS® — Wavebreak Podcast[58] In-Depth Ecommerce Retargeting GuideToday on the show we dive deep into the art & science of ecommerce retargeting.
I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.
Listen now.
Links:
Wavebreak
RetargetLinks
15 Statistics on Retargeting
Criteo
AdRoll
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email...2019-02-1836 min
LEADING BRANDS® — Wavebreak Podcast[57] 3 Crazy Content Strategies For Doubling Your Organic SalesContent marketing is one of the highest converting marketing channels in ecommerce.
Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber.
Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies.
Links:
Wavebreak
Silicone Depot
Content Cucumber - First 5 people get a FREE SAMPLE with code WAVEBREAK19
DesignPickle.com
SEMRush
Listen on iTunes
Get new episodes via email
Learn more...2019-02-1130 min
LEADING BRANDS® — Wavebreak Podcast[56] Why Small Wins Matter In EcommerceEver feel like your store isn't growing fast enough?
Maybe your sales have even stalled...
That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More.
They do custom made-to-order artwork framing online.
And after growing a lot year after year, growth stalled...
Listen to find out why their growth stalled and how Mehdi turned things around.
Links:
Wavebreak
Matboard and More
4 Hour Work Week
Listen on iTunes
Get new episodes via...2019-02-0438 min
LEADING BRANDS® — Wavebreak Podcast[55] What The Top Ecommerce Stores Know That You Don'tToday on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.
Email marketing is a pain in the butt.
It's time-consuming and it's hard.
But on the flip side, it's extremely profitable.
With the right email strategy, you could increase your sales by 20% or more.
In today's episode Nick and I break things down and make email marketing simple.
Nick dives deep into his research on ecommerce email marketing and reveals...
The big mistake the majority of...2019-01-2842 min
LEADING BRANDS® — Wavebreak Podcast[54] How To Increase Sales By 10% With Payment PlansThere's a bunch of people who visit your Shopify store and don't buy anything.
They just leave and disappear forever.
One of the reasons those people don't buy is price.
They might think your prices are too high or maybe they simply can't afford your products right now.
Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices.
Listen to learn how.
Links:
Wavebreak
Sezzle.com (get a free...2019-01-2127 min
LEADING BRANDS® — Wavebreak Podcast[53] Insider Ecommerce Secrets From 80+ Online StoresToday I have a special episode for you.
I chat with Pat Walls, founder of StarterStory.
He's interviewed over 80 ecommerce brands and learned all of their secrets.
Today on the show he shares a few including:
Patterns he sees across the most successful online stores
Top 3 marketing channels every store needs to get right
The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs
Listen now.
Links:
Wavebreak
Starter Story
Wavebreak Podcast: Joker Greeting Interview
Mini Materials
FEAT Socks2019-01-1440 min
LEADING BRANDS® — Wavebreak Podcast[52] How To Put Your Influencer Marketing On AutopilotEveryone talks about how great influencer marketing is.
But it's hard and time-consuming to implement. And you're already super busy.
What if there was a way to just automate the entire process from start to finish?
Inside today's episode with Brett Bernstein from Gatsby learn...
How to reach out to influencers who are interested in your brand on autopilot
The best offers to make to influencers to get them to promote your products (without paying them)
And much, much more!
Listen now.
Links:
Wavebreak...2019-01-0731 min
LEADING BRANDS® — Wavebreak Podcast[50] Your 2019 Ecommerce Email Marketing StrategyIn this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019.
I break it down month by month and give you a specific action item for every month of the year.
Just a simple action item that you can do to improve your email marketing.
These small projects will add up fast and if you do things right, you'll make more money from email in 2019 than ever before.
Listen now.
Links:
Wavebreak - Fully managed...2018-12-2422 min
LEADING BRANDS® — Wavebreak Podcast[49] Ecommerce Loyalty Programs: How To Drive More Repeat PurchasesLoyalty programs in ecommerce are incredibly powerful.
They get people to spend more money and spend more frequently.
Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion.
We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases.
Listen to learn how the most successful ecommerce stores are leveraging loyalty programs.
Links:
Wavebreak - Fully managed email marketing for Shopify Plus stores
Ecommerce Insights (Free App)
LoyaltyLion Academy
...2018-12-1732 min
LEADING BRANDS® — Wavebreak Podcast[48] CASE STUDY: Growing to 7-Figures In Ecommerce RevenueToday joining me on the show is Ryan Popoff from Popov Leather.
If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo."
It's one of our most popular episodes and since then, his business has grown tremendously.
Listen to learn exactly how he did it.
Links:
Wavebreak
Popov Leather
Episode #1 - From working the night shift to $40k/mo
Listen on iTunes
Get new episodes...2018-12-1040 min
LEADING BRANDS® — Wavebreak Podcast[47] 8-Figure Ecommerce: The 3 Steps To ScalingThis is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy.
Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond.
Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media.
I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing back.
Listen to learn his 3-step strategy for scaling any ecommerce business.
Links:
Wavebreak
2x Media2018-12-0355 min
LEADING BRANDS® — Wavebreak Podcast[46] BFCM 2018 Email Marketing RecapThis past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday.
I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you.
Today we're going to ease back into the podcast with a special episode.
The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned.
Listen now to learn my top 4 BFCM 2018 email marketing lessons.
Links:
Wavebreak
Listen on iTunes
Get new episodes vi...2018-11-2718 min
LEADING BRANDS® — Wavebreak Podcast[45] How To Increase Your Shopify Store's Profits While Working LessSomething that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses.
Today I'm bringing you one of the first of these updates.
About a year ago, I spoke with Cheri Tracy from Orglamix.
In the last year, she's made some big changes to her business.
Profitability is higher than ever and she works less than ever.
Find out to learn how she did it.
Links:
Wavebreak
Orglamix
...2018-11-1940 min
LEADING BRANDS® — Wavebreak Podcast[44] How To Sell More Ecommerce Subscription Products And Reduce ChurnSubscription products can be an awesome revenue booster for your ecommerce business.
But then customers cancel...
And it could've been prevented.
Today on the show I chat with Lance Jones from ReCharge.
Inside today's conversation he shares:
How to use subscription products to get rid of your slow season
The top reasons customers cancel their subscription products
No-brainer ways to decrease the churn of your subscription products
Listen now!
Links:
Wavebreak
ReCharge
Listen on iTunes
Get new episodes via...2018-11-1238 min
LEADING BRANDS® — Wavebreak Podcast[43] Next Level Influencer Marketing For Ecommerce BrandsInfluencer marketing is hard and expensive.
Normally you have to reach out to hundreds of people to land a few interested influencers.
Then you have to pay them to promote your product.
What if there was an easier and cheaper way to do influencer marketing?
Today on the show I chat with Blaine Farr from Wooly.
We chat about:
How to find powerful influencers among your existing customer base
How to reach out to these people and get them to promote your products for FREE
How to turn...2018-11-0533 min
LEADING BRANDS® — Wavebreak Podcast[42] The Power Confirmation Emails in EcommerceOrder confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy.
Are yours helpful? Are they ugly? Are they pretty?
Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails.
We chat about a side of email marketing that is extremely under utilized: transactional emails.
Specifically, we talk about:
How to get repeat orders from your order confirmation emails
The most underrated perk of good email marketing
The power of email design and why it's so crucial
M...2018-10-2928 min
LEADING BRANDS® — Wavebreak Podcast[41] Ecommerce Data Loss: How to Prevent and Restore Deleted Shopify Products and PagesImagine accidentally deleting a key part of your Shopify store and not being able to fix it for days.
What impact would that have on your business?
How much revenue would you lose?
How many customers would never come back?
Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify.
We're talking about something nobody really talks much about in ecommerce: data loss and the importance of backups.
Mike shares:
Why you need to backup your Shopify...2018-10-2227 min
LEADING BRANDS® — Wavebreak Podcast[40] The Definitive Guide to Ecommerce Influencer MarketingPeople don't buy from TV commercials anymore, they buy what they see on Instagram.
Influencer marketing is driving millions in sales every single day, but it's not easy.
Today on the show I chat with Jennifer Li Chiang from MuseFind.
Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing.
Listen to learn how you can do the same.
Links:
Wavebreak
MuseFind
MuseFind Blog
L2
Listen on iTunes
Get new episodes...2018-10-1536 min
LEADING BRANDS® — Wavebreak Podcast[39] How To Scale Your Shopify Store with Kurt ElsterYou've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level?
You have traffic, you have customers, but you feel like you could be doing more.
Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast.
Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funnel.
Links:
Wavebreak
Kurt's Email List - Join and email him about a free Shopify Conversion Screencast...2018-10-0833 min
LEADING BRANDS® — Wavebreak Podcast[37] How To Achieve A 3-4x Higher Than Average Repeat Customer RateAndy Hnilo is the founder of Alitura Naturals, a multi-million dollar skincare brand.
He has a repeat customer rate that's 3-4x higher than average and his products sell for twice as much as their competition.
Find out how he pulls it off in today's episode.
Links:
Wavebreak
Alitura Naturals - Use code Wavebreak to save 20% off
@andyhnilo on Twitter
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're running out of time...
...2018-09-2438 min
LEADING BRANDS® — Wavebreak Podcast[36] B2B Ecommerce: Growing From Nothing To 7-Figures In 2 YearsSunHaven has been growing extremely fast.
The outdoor furniture manufacturing and e-commerce company was started just last year and it's already a 7-figure business.
Today on the show I'm joined by Michael Hillel, the founder of SunHaven.
Inside today's conversation he shares...
How he tests his products to find out what sells best
The secret to getting better relationships with your suppliers
How he finds his retail partners and gets in touch with them
Links:
Wavebreak
Sun Haven
Listen on iTunes
Get new...2018-09-1737 min
LEADING BRANDS® — Wavebreak Podcast[35] The Metrics That Will Grow Your Shopify Store To MillionsMetrics are everywhere. Google Analytics, Shopify reports, and so on.
The common thread of the top stores I've interviewed on this show? They know their metrics.
If you know your metrics, it's so much easier to scale your business.
Today on the show I chat with Matthew "Griff" Griffin, co-founder of Combat Flip Flops.
They've grown by at least 130% every year since starting.
How? They focus on the key metrics.
Listen to discover all of the metrics that you need to know to scale your store.
2018-09-1036 min
LEADING BRANDS® — Wavebreak Podcast[34] Slyde Handboards: From Shark Tank to $80k/moShark Tank...
Is the show a good fit for your business?
How do you get on the show?
What results can you expect from it?
Learn the answers to all of these questions and more in today's interview. I chat with Steve Watts owner and founder of Slyde Handboards.
He shares his Shark Tank secrets as well as his #1 tip for growing a 7-figure ecommerce business.
Listen now!
Links:
Wavebreak
Body Surfing Pipeline
Body Surfing The Wedge
...2018-09-0542 min
LEADING BRANDS® — Wavebreak Podcast[33] The 9-Step Hiring Process for Scaling to $10 Million and BeyondGrowing an ecommerce business to 8-figures in revenue is extremely difficult and you can't do it alone.
Today on the show I chat with Eric Bandholz from Beardbrand, a 7-figure Shopify store quickly heading towards the 8-figure mark.
Inside today's episode Eric shares all of his hiring secrets, including his 9-step process for hiring an all-star team.
Listen now.
Links:
Wavebreak
Beardbrand
E-Myth Book
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're...2018-08-2735 min
LEADING BRANDS® — Wavebreak Podcast[32] Rescue More Abandoned Carts (It's Not What You Think)90% of abandoned cart emails are making a big mistake.
This big mistake eats into your profits and decreases your conversions.
Listen to find out the big mistake you're probably making and how to fix it.
Links:
Schedule your free call with me
Wavebreak
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Black Friday will be here before we know it.
Now is the...2018-08-2017 min
LEADING BRANDS® — Wavebreak Podcast[31] The SECRET Behind Over 80 Successful Ecommerce BrandsToday I have a special episode for you.
I chat with Pat Walls, founder of StarterStory.
He's interviewed over 80 ecommerce brands and learned all of their secrets.
Today on the show he shares a few including:
Patterns he sees across the most successful online stores
Top 3 marketing channels every store needs to get right
The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs
Listen now.
Links:
Wavebreak
Starter Story
Wavebreak Podcast: Joker Greeting Interview
Mini Materials
FEAT Socks2018-08-1336 min
LEADING BRANDS® — Wavebreak Podcast[30] How To Grow Your Shopify Store While Working LessRunning a Shopify store is a ton of hard work.
You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow.
Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp.
He's an expert in hiring online and building eCommerce businesses.
Listen to learn:
What you should delegate ASAP to grow your store
The 3 things you need to look for in your next hire (hint: it's not just experience)
How to make...2018-08-0636 min
LEADING BRANDS® — Wavebreak Podcast[28] Everything You Need To Know About Shopify PlusEverything You Need To Know About Shopify Plus
Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus.
We talk about all things Shopify Plus including...
When you need Shopify Plus
What's possible with Shopify Plus
3 Shopify Plus automations you'll love as a store owner
Not so secret future features coming soon to Shopify Plus
Listen now.
Links:
Wavebreak
Shopify Plus
Shopify Plus Case Studies
Chat with a Shopify Plus Guru
Listen on iTunes
...2018-07-2324 min
LEADING BRANDS® — Wavebreak Podcast[27] Multi-Channel Online RetailAmazon and other marketplaces are growing every year.
If you're not selling on any other sales channels, you're missing out.
Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else.
Listen to learn why you should be selling on other marketplaces and the easiest ways to get started.
Links:
Wavebreak
Sellbrite
SalesPad
TradeGecko
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is...2018-07-1643 min
LEADING BRANDS® — Wavebreak Podcast[26] Growing to 7-Figures and Beyond with Steven Sashen of Xero ShoesIt's hard to hire a good marketing agency.
There are countless horror stories.
But if you can find great marketing agencies to work with, you can take your business to the next level.
Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and lots more.
Learn:
3 questions to ask marketing agencies before you hire them (to avoid becoming another horror story)
Hiring strategy: wh...2018-07-0953 min
LEADING BRANDS® — Wavebreak Podcast[25] How to grow your Shopify store with Conversion Rate OptimizationYou know you should be doing conversion rate optimization, but where do you start?
It's not sexy, but it's insanely valuable.
CRO consistently increases sales and grows online stores, no matter what you sell.
Today on the show I chat with Justin Christianson from Conversion Fanatics.
He's helped dozens of online stores increase their conversions.
Listen now to learn how he does it and how you can too!
Links:
Wavebreak
Free Conversion Analysis
HotJar
Wavebreak Podcast: How to write...2018-07-0233 min
LEADING BRANDS® — Wavebreak Podcast[24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad RubinThere is never enough time in the day.
Imagine being able to automate, delegate, and get rid of the things you don't want to do.
Then you can focus only on the work that interests you.
Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana.
Listen to learn how he's so productive while running two companies.
Links:
Wavebreak
Skubana
Think Crucial
...2018-06-2539 min
LEADING BRANDS® — Wavebreak Podcast[0] Welcome to the Wavebreak PodcastWhat is this? Why should you listen? Who is it for? Who am I?
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com
2018-01-1901 min