Look for any podcast host, guest or anyone

Shows

eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU284:The New Facebook Ads Reality   Facebook advertising has always been an investment into your business, now things just work a little differently. Today the guys talk about how Facebook ads have changed and how you have to change with them. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 – 6 4 3 – 0 7 4 5.     Don’t forget to please leave a comment below or review us on 2022-11-1726 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU281: How to Prepare Facebook and Paid Ads For Black Friday-Cyber Monday   Black Friday and Cyber Monday are right around the corner, are you ready?  Preparation is KEY. Today the guys talk about what you should be doing to prepare your audience for your holiday offers, the variables involved with Facebook and paid ads, and the benefits of preparation.   Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 – 6 4 3 – 0 7 4 5.   2022-10-2033 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU276: How to be Profitable Today with Facebook Ads   Today the guys talk about how to make Facebook ads profitable. Making sure you have the RIGHT Facebook ads is all about attracting the right people, keeping costs down, and not focusing on sales. The more efficient you are, the more money you make! Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 – 6 4 3 – 0 7 4 5.   2022-09-0826 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU261: How to Use Whitelisting to Get More Facebook Ads Sales   In this episode, the guys dive into their experience with whitelisting Facebook ads. Whitelisting in marketing means working with influencers to utilize their social accounts to promote your products. The guys talk about the benefit of having personalized ads, the power of an influencer’s video, and the benefit of promoting through their social pages. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 – 6 4 3 – 0 7 4 5.   2022-05-1222 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU254: The Evolving Mindset of Marketing: Building Relationships with Facebook & Email   On today’s episode, we talk about the importance of building a relationship with your customer in 2022. The evolution of marketing trends, new IOS updates, and Facebook ad protection have shifted the mindset from front end sales to relationship building. The guys use their own golf brand to add perspective on how the marketing connection has shifted to make it more personal. Learning to build trust with your customer is important now more than ever. Text us! Say hey, ask us a question, tell us your favorite episode, recommend a t...2022-03-1723 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU245: Replay: How to Craft an Irresistible Offer for Facebook Ads   In this replay, the guys talk about their experiences and the things to focus on when crafting your offer. The right offer attracts the right people and keeps customers coming back for more! Creating an irresistible offer should be the #1 priority of your Facebook ads. This is a direct transcript. Please forgive any grammar or spelling errors. Jennifer: Hello everyone. It’s Jennifer. And on the podcast producer for eCommerce Uncensored, if you did not know that I got the lovely honor picking out this wee...2021-12-3027 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU240: Replay: Ezra Firestone – Work/Life Balance and Success   Ecommerce marketing master, Ezra Firestone is on the show! Ezra & the guys talk about everything and anything ecommerce, personal life and overall entrepreneur/lifestyle balance!   2021-11-2639 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU239: The 15x ROAS Black Friday / Cyber Monday Facebook Ad Strategy   Black Friday & Cyber Monday are here! Kevin & Jason take you through the Black Friday deal they are running that got them a 15x ROAS with their Facebook Ads. Kevin goes into detail about how to bring customers through the hot, warm, & cold sales funnel. 2021-11-1833 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU233: Facebook Went Down, Now What?   As you all probably know, Facebook was shut down for a few hours on Monday. This affected business and advertisement.  In this episode, the guys are breaking down why Facebooks shut down should not stop your business from making sales! They share some personal tips & tricks on how to keep your business going, even when a platform you use for your business shuts down! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: It should just be a regular day. If Fa...2021-10-0730 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU214: NASA Adhesive to Successful eCommerce Business with Akeem Shannon Akeem Shannon learn about an adhesive that was being tested by NASA and turned that into a successful cell phone accessory company. In this episode we discuss his journal from retail and kiosk sales to ecommerce after his appearance on Shark Tank. Check out Season 12, Episode 4 of ABC’s Shark Tank to see Akeem’s appearance. Check out Flipstik: https://www.getflipstik.com/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave...2021-04-291h 01eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU213: Turning Email Subscribers into Paying Customers Email marketing is the key to any successful ecommerce business, but having people on your list is only the first step. In this episode we discuss how you have to do whatever you can to turn email subscribers into paying customers. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jaso...2021-04-2222 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU210: How Gina Davis Used Her Background in Fashion to Create a Dog Clothing Line Scott and Gina Davis are founders of Dog Threads, a clothing line for dogs and their owners. In this episode, Gina tells us how she used her background in fashion to create a successful ecommerce brand that specialized in matching clothes for dog lovers. Listen to how she handles the designs, inventory, marketing and more. Check out Season 11, Episode 7 of ABC’s Shark Tank to see Gina and Scott’s appearance. Check out Dog Threads: https://shopdogthreads.com/ Don’t forget to please leave a commen...2021-04-0155 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU204: How Hardcore Adventurer, Christian Shauf, Grew a Survival Kit Business Christian Schauf is a hardcore adventurer that realized there wasn’t a great survival pack available for him. He filled that hole in the market by building Uncharted Supply Co., an ecommerce store that sells premiere survival packs and tools. In this episode we discuss all the ups and downs he’s been through along the way including his experience on Shark Tank. Check out Uncharted Supply Co.: https://unchartedsupplyco.com/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. ...2021-02-181h 02eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU203: How a Personal Chef, Allison Schaaf, Turned Her Passion into a Business Allison Schaaf was a personal chef but struggled with ways to scale it to the next level. So she decided to use her knowledge of food and nutrition and she created an online meal plan service. In this episode we discuss her journey and even some new endeavors she’s pursuing. Check out prepdish.com for a 2 week free trial: https://prepdish.com/ecommerce Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a revi...2021-02-1152 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU202: How 3 Brothers Built an 8-Figure Beverage Company with Jimmy Decicco After creating an alternative to coffee in a dorm room, Jimmy Decicco and his 2 brothers built Super Coffee. In this episode we discuss their journal to build Super Coffee to an 8-figure retail and ecommerce business. We also talk about his experience on the TV show Shark Tank. Check out Super Coffee: https://drinksupercoffee.com/ The Truth About Facebook Ads Course Giveaway: https://www.instagram.com/ecommerceuncensored/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If...2021-02-0455 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU201: How to Use YouTube and Webinars to Build a Million-Dollar Course with Jason Brown When Jason Brown realized he could make some real money in the stock market he began teaching others his secrets to success. In the episode, we talk about his course and how he has used YouTube and webinars to build a million dollar business. The Brown Report: https://thebrownreport.com/ The Truth About Facebook Ads Course Giveaway: https://www.instagram.com/ecommerceuncensored/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a re...2021-01-281h 25eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU200: The Long Game of Content Marketing It has been an amazing experience and we have changed a lot over the last 4+ years to get to this our 200th episode. In this podcast we talk about our journey from not knowing a damn thing about podcasting, to acquiring sponsorships, to building some wonderful relationships by consistently creating valuable content. The Truth About Facebook Ads Course Giveaway: https://www.instagram.com/ecommerceuncensored/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a re...2021-01-2117 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU189: What to do About Ad Cost Rising During the Election Politicians are estimated to spend around 11 billion dollars on Facebook and other social media ad platforms this election season. This without a doubt will cause a rise in your social media ad costs. You may be thinking your offer isn’t working anymore, your messaging needs to change, no one wants your product anymore, etc. Well take a breath and realize what’s going on here. Look at the numbers and adjust your thinking a little bit. In this episode we discuss how this has been effecting us and how we’ve bee...2020-10-1519 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU187: Should You be Buying Email Lists? We get this question a lot… “Should we buy an email list?”. Our answer has always been NO. Don’t get us wrong, it’s always best to grow your list organically but if you do it right and you put the right strategy in place, a vetted, purchased list can give you a good head start. You can gain a lot of knowledge about your target audience if you communicate with them properly. In this episode we discuss how our feeling have changed a bit on this topic but it has to be done RI...2020-09-1723 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU186: Lessons Learned from COVID-19 COVID-19 has taught us a lot over the last 6 months. Not only about how customer behavior has changed but how the work life landscape has changed as well. In this episode we talk about how it has affected us and how these environmental/cultural changes have in-turn affected consumer behaviors. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You...2020-09-1025 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU185: E-commerce Content Marketing with Amanda Bohorquez Amanda is a social media hustler! She runs a real estate team while building her own ecommerce brand selling planners and education. In this episode we talk about how she started and how she uses content to build her ecommerce business. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jaso...2020-09-031h 15eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU179: Ryan Mckenzie – How He Built a $2 Million a Month Subscription Business Ryan McKenzie grew his laundry detergent subscription business to $2 million per month in just 15 months. He’s also built and scaled several other subscription boxes in his short career. In this episode we discuss his journey to where he is now with some dad jokes and puns mixed in. Check out Ryan’s business, Tru Earth at www.tru.earth Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us...2020-08-0659 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU178: How to Own the Success of Your Online Business Klaviyo recently reached out to us to interview the finalists in their Owned Growth Stories contest. During one of these interviews the topic of using Amazon vs your own ecommerce store came up. In this episode we discuss the importance of owning the success of your online business. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email...2020-07-3021 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU177: Los Silva – Growing Your Brand Using Influencers Los Silva is an expert on using influencers to grow a brand. This is a topic that we’ve never really covered on our podcast because, to be honest, we don’t know a lot about it. This interview was a bit of a learning experience for us as well. In this episode we dive deep into the strategies he uses in his agency and how you can use it for your company. Don’t forget to please leave a comment below or review us on iTunes or Sti...2020-07-2350 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU176: Molly Pittman – Living the Life of a Digital Marketer Over the last decade Molly Pittman has worked with some of the biggest names in the digital marketing space. From Ryan Diess at Digital Marketer to the Perpetual Traffic podcast and now has partnered up with e-commerce guru Ezra Firestone at Smart Marketer. Now she has a name for herself and stands along side those big names in the industry. In this episode, we discuss her life and how she has lived the life of a digital marketer. Molly also wrote a book recently telling her story along with some great...2020-07-161h 09eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU175: When to Scale a New Facebook Ad Campaign We recently received a success story from one of our “Truth About Facebook Ads” course students. After watching the videos he was able to create his first profitable Facebook campaign. However, after one slow sales day he got concerned and was not sure where to go from there so turned the ads off. In this episode, we discuss what he should have done when evaluating the success of this new Facebook ad. Click here to get on our email list and you’ll receive an invitation to join our beta test group...2020-07-0923 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU174: Replay – Beginners Guide to Facebook Ads Last year we received a question about Facebook ads in our private Facebook Group. It was basically asking how to get started and was looking for recommendation on resources or courses available. At the time we didn’t have a course but now we do! We wanted to revisit these topics because our course goes further in-depth on everything we talk about in this episode. Click here to get on our email list and you’ll receive an invitation to join our beta test group at a highly discounted price. 2020-07-0219 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU173: Mindset: How Keeping it Simple is the Fast Way to Success How much is a person willing to spend on your product and how much are they worth in their customer relationship with you? Once you have that, you can figure out how to be profitable. Sell your product first, then work on making money later. All the processes, upsells, emails, etc don’t have to be in place when you start. In this episode we discuss dealing with our clients and how we’ve altered our mindset for our own businesses. Don’t forget to please leave a comm...2020-06-2526 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU172: Building Customer Relationships and Product Consumption Campaigns After a person buys from you there’s an opportunity to create a relationship with them that will turn then into a loyal customer that will buy from you over and over again. Through post-purchase email flows you can educate and indoctrinate people not only on the product they purchased but also the company itself. In this episode we discuss how we’ve used post-purchase emails to create these customer relationships. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. ...2020-06-1820 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU171: The Importance of Using Urgency in Your Marketing Urgency can be a key part of any marketing campaign. Adding “last chance”, “ending soon”, “limited time” to your copy can motivate buyers to act right away. In this episode we discuss our experiences with non urgent campaigns and how when we switch the messaging to add urgency, sales increased. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us...2020-06-1228 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU170: Intro to the New Facebook Shops Facebook recently launched “Facebook Shops”. We had a few questions about it so we spoke to our facebook rep. In the episode we share what we learned and our initial thought on it. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the...2020-06-0436 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU169: How to Make More Money Sending More Emails with Less Work and Less Pressure Email is king and the key to making more money. However, sending more emails can seem overwhelming because you just don’t have the content to send. You also may feel like sending too much is going to frustrate your list. In this episode we discuss ways to make it less stressful and how you need to rethink how the people on your list are interacting with your emails. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If y...2020-05-2129 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU168: Conversion Optimization Strategies with Jon MacDonald from The Good Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted conversion rate optimization expert who turns browsers into buyers for some of the world’s largest brands. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecomme...2020-05-141h 01eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU167: How to Breathe Life Back into Fatigued Facebook Ads As much as we’d all love to have that winning ad that we can just sit back and watch, we can’t because Facebook ad fatigue is real. In this episode we discuss how we tweak and adjust our ads to bring them back to life. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at ke...2020-05-0730 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU166: Jared Lloyd – Building a 7-figure Info Product Using Facebook Ads and Email Jared Lloyd is a world renowned wildlife photographer and writer who has created a 7-figure info product. In this episode we discuss our partnership with him and how we’ve made the Journal of Wildlife Photography successful using Facebook Ads and Email. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jas...2020-04-231h 08eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU165: Ezra Firestone – Work/Life Balance and Success Ecommerce aficionado, Ezra Firestone, joined us for this weeks episode. Ezra is founder of Smart Marketer, creator of Zipify apps and owner of Boom by Cindy Joseph. We discussed building an 8-figure ecommerce business, being able to enjoy success, and having a true work/life balance. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at k...2020-04-1638 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU164: How to be Profitable Growing Your Email List with Facebook Ads Facebook ads and email marketing should work together. In this episode we discuss a strategy we’ve put in place to make our email profitable by using Facebook ads. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US onl...2020-04-0928 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU163: Facebook, Email and Multi-Channel Attribution. Does it Really Matter? When you’re working with Facebook Ads, Email and Search Ads it can be really difficult to understand where your sales are coming from. In this episode we discuss our own struggles and does it even really matter anyway? Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. S...2020-04-0223 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU162: Starting an eCommerce Clothing Brand with Ashley Merrill, Founder of Lunya Ashley Merrill, founder of Lunya and Lahgo, joined us for this week’s episode. She shares how she got started and built a successful women’s and men’s, comfort dedicated clothing line. Ashley talks about her ups and downs as well as how she’s handling the current COVID-19 pandemic. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You c...2020-03-2644 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU161: How to Save Your Facebook Ads During the Coronavirus Pandemic The coronavirus (covid-19) has no doubt effected ecommerce sales from Facebook ads. We’ve found a way to save your ads in times like this and we discuss that strategy in this episode. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the...2020-03-1922 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU160: The Coronavirus / World Events and the Effects on your Store The coronavirus is the latest thing to turn our world upside down. In times like this the economy and people’s buying behaviors are affected. Relying on a single channel for your sales leaves you vulnerable and your revenue can drop. In this episode we discuss how important it is to diversify your marketing efforts and be confident while you ride this wave out. This, like everything, will pass. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If y...2020-03-1226 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU159: How to Make Your Facebook Ads Profitable When running Facebook or any paid ads it’s extremely important to get the most out of your customer at the point of sale. This is what can determine whether or not your ads become profitable. In this episode we discuss some strategy that will help you get an ROI. Don’t forget to please leave a comment below or review us on 2020-03-0526 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU158: Using Landing Pages For Your Facebook and Paid Ads Landing pages give you the ability to test quickly and efficiently. When running Facebook or any paid ads it’s so important to be able to do this. In this episode we discuss, in detail, the strategies and techniques we use with landing pages to make our ads successful. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can em...2020-02-2722 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU157: How We’re Generating $120K a Month with Facebook Ads     We’ve recently been able to grow the revenue of our own brand to over 120k in revenue in a month. In this episode we discuss the strategy we used to get there. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only...2020-02-2122 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU156: How to Craft an Irresistible Offer for Facebook Ads Creating an irresistible offer should be the #1 priority of your Facebook ads. Once you have that and you get people to buy, you can then optimize and make it better. In this episode we discuss our experiences and the things to focus on when crafting your offer. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevi...2020-02-1428 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU155: How & Why You Should Keep Your Email Account Clean This is definitely a topic that is often ignored, but is really important for making sure your emails end up in your subscribers inbox and not their spam folders. In addition to making sure your emails reach the inbox, we discuss the importance of list segmentation and how it can effect open rates and way vanity open rates aren’t important. In this episode we discuss how to keep your email marketing account healthy and why you should do it. Don’t forget to p...2020-02-1126 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU154: Should You Use Dynamic Facebook Ads? EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand is the same so each needs a unique approach to reach its targeted audience. Facebook wants to optimize your ad using their campaign. If you understand what system Facebook put into place, it does work ! It s...2020-02-0423 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU153: Facebook Campaign Budget vs Ad Set Budget Optimization and When To Use Them Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign budget optimization, you loose control over your ad budget. You give into Facebook and allow them to use their own algorithm to maximize your budget that you have within...2020-01-2825 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU152: Lessons Learned Spending $1500 per Day on Facebook Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot.  When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your ad needs 50 actions; cliques, add to card, check outs, within a 7 day period. Facebook looks for 50 conversions in order to optimize the ad. It creates a history to base the ad off of to now o...2020-01-2125 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU151: Text vs Graphical Emails and How to Use Them Text vs Graphical Emails and How to Use Them They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up in spam most of the time. The reason for this is that the email company filters emails for what they think the receivers want to see and the history of interaction the person ha...2020-01-0920 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU150: Lessons Learned from 2019 Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window you have to put a target at.  With a one day window, we found that it allows for retargeting your consumer very easy. With a longer window, your ad gets more worn out and does not allow for i...2020-01-0728 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU149: How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim Carrasco. She is the product development director at RevAir. This product was on the market for 18 months, starting at zero dollars, and they took it to a multi million dollar business. Kim points out that customer service was key to their success. She looked into one-on-one customer support that was quick. She enhanced on how she wants people to be a supporter and owner at the...2019-12-2455 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU147: The Importance of Defining a Customer Persona The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for the other. You learn by trying. Learn to identify what you want and who you should go after. You need to know who your selling to in order to figure out how to create a messaging that is more targeted. You want long term effects of your product. Build a relationship, you want lifetime value. Learn to...2019-12-1726 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU146: Tips for Selecting a 3PL with Jason Chan Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company – represent the brand to fulfill the product – shelving, packing +shipping. Ex : Amazon. Q&A with Jason Chan of Rakuten Logistics Shipping Being scalable and cost efficient are key. You want to maximize your budget for your product. 3PL’S have benefits in cost savings, having fulfillment centers, and software. It helps you be the most cost efficient company. Everything is cheaper + faster. When looking for a 3PL look f...2019-12-1151 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU145: Black Friday / Cyber Monday is Over… Now What? Black Friday / Cyber Monday is Over… Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value – the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! The best offers are before Christmas. Look at the entire year, and look through what offer worked the best and had the highest return rate. Do not just come up with a random offer. Do a di...2019-12-0519 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU144: Scaling Facebook Ads Scaling Facebook ads You spend more – you make more Most of the time, scale to the demand of the product. The more you scale, the less profitable you become. You have to find a medium with the ad sets that are working and scale them properly.  You have to find different ways to get people to want to buy your product to incorporate in your method of advertisement. You want to scale, but you want the product to have longevity. Be prepared to try the next thing. ...2019-11-2635 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU143: Our Black Friday and Cyber Monday Email Plan Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in frequency with out being annoying – send emails with VALUE ! email with blog add a block – force consumers to enter email to continue use of product or add pop-up email entry. Create predictable income. Facebook works, but the ads get worn out. Email is always something that is consistent and proven to work. Email and offer come down to t...2019-11-2131 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU142: Facebook Ad Checklist for Black Friday / Cyber Monday Grow your Facebook Ad checklist for Black Friday + Cyber Monday Make sure the strategies that you put out into place WORK ! Schedule your ads in advance – Facebook has to pre-approve ! Make sure both your ads and landing page are inline with Facebook policy Deliverability – put out the way they should be Make sure audience is not too narrow ! You want to optimize your ad. Auto placement – different platforms (Facebook, Instagram, etc) you put ads to, Facebook will conform to the platform for you. Self imposted spending limits, you ads wi...2019-11-1928 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders ! How do you get ahead of everyone else ? Take a look at your Facebook ad data; focus on people who have shown an interest into your product. Prepare your pixel to be able to reach your audience. You want to target your quality consumers and not focus...2019-11-1441 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU140: The Do’s and Don’ts of Growing An Audience – Part 2 In part 1 of the “The Dos and Don’ts of Growing An Audience”, we discuss all of the ways NOT to grow your email list and/or audience. In part 2, we talk about all of the ways that you can grow your audience and email list. We bring up how it is important to learn ways to keep growing your Facebook, email list, followers, and audience. Establish new ways to boost your engagement and clique rates. ESTABLISH VALUE IN YOUR EMAILS! Give consumers a reason to cliqu...2019-11-0840 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU139: The Do’s and Don’ts of Growing An Audience – Part 1 Almost every client we have has asked us the same thing about growing an email list: “Why don’t we just buy a list already filled with emails?” BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these emails are coming from, no idea if they’re real, or even if those email addresses are even still working. This goes for social media followers and likes as well. Th...2019-10-3133 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU138: How To Warm Up Your Audience For Black Friday & Cyber Monday Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don’t get discouraged! Instead, use this as an opportunity to prime your customers for the upcoming deals. This is the time when you should be sending different types of content to your audience in order to gain their trust. This way, when the time comes to buy, they wi...2019-10-2428 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product, Jake Cohen. Over the past year, we have really witnessed Klaviyo grow, regarding numbers of employees, number of clients, as well as the capabilities of their platform. We really wanted to sit down and discuss the culture and reasoning behind this growth with the two people spearheading it. We gained incredible insight on their...2019-10-1733 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU136: Own Your Marketing The main theme of Klaviyo Boston this year was “Own It.” Although we want to give you a little break from Klaviyo this week, we still want to go over this important concept. Kev, Jason, and Paul talk about some of the amazing key-note speakers, especially the owner of BeardBrand, Eric Bandholz. One of the big topics was how many businesses believe that having their products on Amazon “cant hurt.” It absolutely can. When you put your products on Amazon...2019-10-1022 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU135: Interview with Alicia Thomas from Klaviyo What a amazing Day One at Klaviyo Boston 2019! We had the incredible opportunity to interview Alicia Thomas, Senior Marketing Manager at Klaviyo and host of their “Ready, Set, Grow” series. It’s exciting to get real insight on the inner workings of Klaviyo and their culture. Alicia shared her experiences on her “Ready, Set, Gow” series and the type of brands that Klaviyo is proud to be connected with. Jason did have quite an issue with his VIP Pass, but Alicia was more t...2019-10-0333 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU134: Building Brand Awareness Offline For Your Online Business Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. 2019-09-2729 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU132: Facebook Ad Strategies For Q4 Q4 is coming up quick and it’s big for eCommerce! As you can imagine, a lot of businesses will be looking towards Facebook to try to grow their marketing efforts as much as possible during this time. There are a few things we want you to remember before you jump into creating Facebook Ads. First of all, return on investment on your ads is important, but it is not always going to happen right away. You may not see that return immediately....2019-09-1323 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU131: The Key To Facebook Ads: The Right Offer At The Right Time There’s no sugarcoating it, Facebook Ads are harder than they look. Luckily for us, we have been having some serious success running Facebook Ads for a number of our clients recently. And we just wanted to share some of the success with you, our listeners. When it comes down to it, having a successful campaign is just about putting the right offer in front of somebody at the right time. A lot of business owners try to get granular with the reasons of...2019-09-0633 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU129: How To Build Brand Loyalty For Your eCommerce Store Welcome to the final episode of the series that describes the process we use right here at our own agency for our clients! This week we’re talking…. LOYALTY!! WOOP WOOP Having a customer buy for you is great, but having them come back to your store time and time again is amazing! These customers are where you can make real money, because you do not have to go through the process of gaining their trust anymore. There are many different strategies we use...2019-08-1619 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU128: Selling with Facebook Retargeting & Email Marketing On recent episodes we have been going through our process that we take most of our clients through. Step one was “Awareness”. Step two was “Building your list” or capturing emails. Now we’re on to everyone’s favorite step, SELLING! Many think you just put your product in front of me and they will automatically start buying. Unfortunately, it doesn’t work like that. You need to build a relationship with the customers. You do this by getting in...2019-08-0928 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU122: Shopify vs Magento vs WooCommerce When starting an online eCommerce business, the platform you choose for your store is a big decision. We have experience with a lot of clients over the years and have seen disasters as well as some incredible success regarding different platforms. A recent client of ours has recently been experiencing issues with Magento and has invested a lot of time and resources in solving their problems. We managed to migrate their entire site, including the overall design and ALL products, into Shopify in one day...2019-06-1327 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU120: Our Top Four Email Automations for eCommerce Businesses Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. 2019-05-2325 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU117: Multi-Touch Marketing & Sales Funnels Sales Funnels and Multi-Touch Marketing are the topics covered on this week’s episode of eCommerce Uncensored. We implement funnels for most of our clients and we’ve been seeing some incredible results. As always, we highly recommend you take a look at our favorite Email Marketing and Relationship Building Platform, Klaviyo. Back to the main topic, there are some things that are important to understand about Sales Funnels. Sales Funnels are complex systems that have multiple moving parts. All these part...2019-04-2521 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU116: You Can’t Teach Experience You just can’t teach experience. Don’t get us wrong, that does not mean someone lacks knowledge because they haven’t gained much experience, but there are some things that can only be learned through experience. This goes beyond one’s personal life, but can be applied to eCommerce businesses as well. But before we get into the main topic, you know we have to mention Klaviyo. Yes Kevin always mentions it, but he really can’t get enough of the predictive...2019-04-1824 mineCommerce UncensoredeCommerce UncensoredEU115: Facebook Ad Objectives Walkthrough This week’s episode of eCommerce Uncensored is a Facebook Ad Objectives Walkthrough We want to start off by thanking all of our listeners. Our downloads have been sky rocketing lately and we’re extremely grateful for all the love we’ve been receiving from the eCommerce community. Every week, we think about topics to cover for the podcast. Our producer and multimedia coordinator, Albert, always pushes us to do more topics on Facebook since they’re always so popular! If you d...2019-04-1129 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU115: Facebook Ad Objectives Walkthrough This week’s episode of eCommerce Uncensored is a Facebook Ad Objectives Walkthrough We want to start off by thanking all of our listeners. Our downloads have been sky rocketing lately and we’re extremely grateful for all the love we’ve been receiving from the eCommerce community. Every week, we think about topics to cover for the podcast. Our producer and multimedia coordinator, Albert, always pushes us to do more topics on Facebook since they’re always so popular! If you d...2019-04-1129 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU114: Email Frequency: The Key To Generating More Sales In this week’s episode of eCommerce Uncensored, we discuss why you should use email frequency to generate more sales. Jason has recently experienced some push back from one of our clients regarding sending plain text emails. Not everyone initially understands the value of plain text emails, but the proof of success is there. If you don’t already use Klaviyo, you’re missing out! They’re our favorite email relationship building platform and the features that Kevin has recently discovered can greatly im...2019-04-0426 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU113: How eCommerce Businesses Leverage Facebook To Generate Leads How eCommerce Businesses leverage Facebook to generate leads is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by taking some time to talk about Klaviyo and some of the new features they’ve been rolling out lately. Kevin talks about how he is finally getting more into the program and how he’s really impressed by all the data he has access to now. Jason mentions that the topic that we are covering today is our “go-to” strategy for a lot...2019-03-2822 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU112: Google Ads vs Social Ads When & How To Use Them Google Ads vs Social Ads is the topic covered in today’s episode of eCommerce Uncensored. The guys start off by mentioning the online course that we are planning to roll out soon. Make sure you sign up for the early bird special for a significantly reduced price and be part of our pilot group with which we will be working closely! Just go to eCommerce Uncensored University The guys then talk about Klaviyo and an unfortunate review that was left on our podcast regarding the pl...2019-03-2231 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU110: Starting An eCommerce Business From A to Z Starting an eCommerce Business from A to Z is the topic covered in this week’s episode of eCommerce Uncensored. We have a new face on our podcast today, Brianna, who is our recent hire and web designer. Brianna has her own eCommerce business and has a friend who is thinking about starting her own online store as well. We decided to answer any questions they may have about where to get started and also and pointers for their future endeavors. Jason ta...2019-03-0725 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU108: When & How To Use Influencers Influencers are discussed on this week’s episode of eCommerce Uncensored. The topic was brought up by one of our new hires, Brianna, who has her own eCommerce store on the side. Brianna had some questions regarding when to use influencers and how to chose which influencers would be best for your business. Before they got into the main topic, the guys took some time to discuss Klaviyo. Jason mentions some of the predictive behavior features that are implemented on the new si...2019-02-2128 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU107: The Debate Between Organic & Paid Social Engagement Paid vs Organic Social Media Engagement is the topic covered in this week’s episode of eCommerce Uncensored. The guys get into a pretty passionate debate, with Kevin & Paul being on the side of organic social engagement while Jason is on the side of paid social engagement. But first Jason talked about some of the updates on Klaviyo and its predictive analysis. The technology they have been implementing is absolutely amazing and Jason brings up examples of experiences with our clients where the new features have re...2019-02-1424 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU106: Why You Should Send Plain Text Emails To Your eCommerce List Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Plain text emails are discussed in this week’s episode of eCommerce Uncensored. This episode is a follow-up of Episode 104: How to Make Money With Email. Episode 104 is where we answered a question from our Facebook Group regarding timing and content of emails you should be sending. Kevin discusses how many companies can be wary of sending plain text emails, especially when they are use to creating graphically appealing emails. 2019-02-0711 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU105: Simplifying Facebook Ads Targeting Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is available on the platform. The new technology includes predictability of when a consumer will purchase next along with other updates. Jason talks about how it is not necessary to get to specific with telling Facebook who to target. It is smarter to start of...2019-01-3119 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU104: How To Make Money With Email Email Marketing strategies are discussed on this week’s episode of eCommerce Uncensored. We received another question in our eCommerce Uncensored Facebook Group and decided to expand on the the topic during this episode. The question asked was about when to and when not to send emails and also about how the content of the email should look. Jason expands on the topic by bringing up some experiences we are having with one of our clients and the emails we are sending out fo...2019-01-2423 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU103: How & Why to Build Facebooks Audiences For Your Store This week’s episode expands on last week’s topic of Facebook Ads and dives a little deeper into Audiences. Jason starts off by describing the experiences we have been having with a client of ours and some of the email and marketing processes we are implementing for them. The guys take a moment to talk about Klaviyo and how much it has helped them build relationships with clients and also our Facebook Group which is growing consistently. We get some great questions and conversations in t...2019-01-1719 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting Facebook Ads is the main topic covered in today’s episode of eCommerce Uncensored. Jason starts off by giving some background on the changes we are going through as an agency especially regarding growth. The reason we decided to chose this topic for our episode is because we have been getting questions recently in our Facebook Group and we wanted to expand more on the concepts and strategies we use and have had success with in the past. Jason and Kevin mentioned that it i...2019-01-1024 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU101: Staying True To Your Message and Goals in 2019 Staying true to your vision and your messaging is the topic covered in today’s podcast with Kevin, Jason, and Paul. The guys start out by discussing the previous Episode 100 and the podcast in general. It has been a long journey and we even almost quit at times but we stuck with it and could not be happier with the outcome for now. It is important to keep faith in what you are doing, regardless of its a podcast or your business. The conversation moves to our ow...2018-12-2728 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU100: How a Listener Went From Zero to Six Figures This is our 100th Episode of eCommerce Uncensored! On today’s episode, Jason and Kevin interview Josh Avila, a long-time listener of ours who has had recent success using the strategies we recommend in our podcast as well as the Klaviyo platform. We have been doing this podcast for over two years and its been one hell of a ride. Of course, we would not have been able to do it without you, the listeners. We have had ups and downs, and have almost quit at times, but we st...2018-12-2042 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients. Albert gives some statistics about how this year’s Black Friday/Cyber Monday was a record breaker for eCommerce sales, specifically through mobile. A lot more people are buying through their smartphones than any previous years. ...2018-11-2938 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU084: The Magical Disney Funnel – Part 1 Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-08-3028 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU083: Invest In Things That Can Make Money Now Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-08-2329 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU082: Simplifying Your Marketing… Not Everyone is Your Customer Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-08-1632 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU081: Simplifying Your Marketing Message Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-08-0927 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU080: A Facebook Ad Discovery Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-08-0227 mineCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingeCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU079: Being an Entrepreneur and Having Patience Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe. The...2018-07-2616 min2X eCommerce Podcast2X eCommerce PodcastSE3 EP44: OWN Ecommerce in Q4 with Facebook Ads w/ FB Ads Expert, Depesh MandaliaToday's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years. He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world. Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015.  He has...2018-07-181h 032X eCommerce Podcast2X eCommerce PodcastSE3 EP44: OWN Ecommerce in Q4 with Facebook Ads w/ FB Ads Expert, Depesh MandaliaToday's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years. He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world. Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015.  He has...2018-07-181h 032X eCommerce Podcast2X eCommerce PodcastSE3 EP41: Speaking about Ecommerce Checkout Optimisation at Facebook HQ, Palo Alto!I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are a...2018-06-2717 min2X eCommerce Podcast2X eCommerce PodcastSE3 EP10: Building Out Ecommerce Sales Funnels on Facebook AdsOn this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow.  Sign up for it here:  https://events.genndi.com/register/169105139238452231/bca4623575       --- SPONSORS: This episode is brought to you by  Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are a...2017-11-2022 min