Shows
earshotcreativeInside BBC CreativeMichaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC’s in-house creative agency approaches radio.
They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation’s ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds.
Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work.
You’ll also hear how BBC Creative works with independent produc...
2019-05-2439 min
earshotcreativeBBC Radio 5 Live - full TOTH - 1994 drive versionComposed by Alan Coates and Kim Goody. Huge thanks to Alan for sharing this dub from the master. Check out Alan's business at http://www.sohosquarestudios.com
2019-03-2801 min
earshotcreativeErik Huber of ReelWorld full interviewIn this exclusive half-hour interview, ReelWorld Music Director Erik Huber discusses his approach to radio imaging production, how the craft has changed in more than twenty years of ReelWorld and his personal perspective on the Radio 1 breakfast project which his company won in a hard-fought open pitch.
2018-12-1832 min
earshotcreativeBen Stones, Liam Hadley, Greg James and Erik HuberJust weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1’s imaging. We hear also from host Greg James and ReelWorld music director Erik Huber who created the show’s theme.
2018-12-1845 min
earshotcreativeThe world's best radio contests and competitionsFrom the Cash Call to the Bong Game® to the Real Radio Renegade, Jonathan Lumley from East Coast Radio and Jacaranda FM in South Africa and international radio consultant John Simons from the UK reveal their favourite competition ideas, both as set-piece promotional moments and everyday benchmarks.
In conversation with Earshot's Steve Martin, they explain how their favourite competition mechanics work, the critical dos and don'ts for any promotion and how data from engaged listeners can help you demonstrate to advertisers the quality of audience you attract.
You'll also discover the 1% rule and why John's cousin hasn't been for dinner r...
2018-08-2747 min
earshotcreativeGordon Lundy, Matt Shields and Gavin Pearson live in GlasgowGordon Lundy, Matt Shields and Gavin Pearson share examples of their imaging work and explain how they make it. Recorded before a live audience at Scotland's Creative Media Network student festival
2018-06-2649 min
Earshot podcastA Million Ads - personalised and programmatic audioExplore new creative opportunities in programmatic advertising and dynamic audio in the company of two highly knowledgeable and likeable pioneers in this emerging field. Steve Dunlop and Sam Crowther run A Million Ads, the London-based agency that leads the world in dynamic, personalised audio advertising.
With patience and clarity in this Earshot podcast, Steve and Sam take Steve Martin through this emerging growth area and how it works. They also demonstrate some new creative routes to more effective communication through personalisation with real-life campaign audio from their early clients. What's more, they do all this in a pub.
If you...
2018-01-2343 minearshotcreativeA Million Ads - personalised and programmatic audioExplore new creative opportunities in programmatic advertising and dynamic audio in the company of two highly knowledgeable and likeable pioneers in this emerging field. Steve Dunlop and Sam Crowther run A Million Ads, the London-based agency that leads the world in dynamic, personalised audio advertising.
With patience and clarity in this Earshot podcast, Steve and Sam take Steve Martin through this emerging growth area and how it works. They also demonstrate some new creative routes to more effective communication through personalisation with real-life campaign audio from their early clients. What's more, they do all this in a pub.
If you...
2018-01-2343 min
earshotcreativeTom Cross and Adam BurgessAdam Burgess and Tom Cross are two thirds of the production house Contraband Media.
Together with Music Director Small Paul, Adam and Tom have built Contraband into one of the UK's leading independent radio imaging companies with market-leading clients here and in the US, New Zealand and Australia.
This year they were nominated in the 2017 Audible Audio Production Awards. Business advice for you if you fancy leaving your salaried job and setting-up your own production company or entering the freelance world.
How they made the transition from Tech Ops on Southern England's Power FM to Imaging Producers and then directors...
2017-11-2738 min
earshotcreativeKonsky, Tarrant & Lisle at ReelmixThree of the world’s leading entertainment radio imaging producers join Steve Martin to discuss their craft and play their work. The Reelmix imaging event was held in September 2016 in Miami, Florida USA by ReelWorld and the Mix Group.
See more information at http://earshotcreative.com/2017/05/earshot-podcast-david-konsky-victor-lisle-and-ron-tarrant/
2017-05-2933 minEarshot podcastKonsky, Tarrant & Lisle at ReelmixThree of the world’s leading entertainment radio imaging producers join Steve Martin to discuss their craft and play their work. The Reelmix imaging event was held in September 2016 in Miami, Florida USA by ReelWorld and the Mix Group.
See more information at http://earshotcreative.com/2017/05/earshot-podcast-david-konsky-victor-lisle-and-ron-tarrant/
2017-05-2933 min
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earshotcreativeChris Ward of Bauer Media, March 2017Bauer Media is one of the UK’s leading commercial radio operators. Chris Ward is the Content Operations Director and Group Production Director for its Bauer City Network of around 50 outlets.
Every week this network reaches around 7 million listeners and generates more than 60 million hours of total listening.
Its stations are based in large cities across the North and Midlands of England, and Scotland. They operate under heritage brand names like Hallam, Clyde, Metro and Viking, tiered in three networks with local speech content among the tracks: Bauer City 1 operates a hot AC format, recently repositioned, and it drives the bi...
2017-03-1449 min
earshotcreativeJohn Vorhaus and Dr Becky SpelmanPsychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it. Full details at http://earshotcreative.com/2016/12/earshot-podcast-john-vorhaus-and-dr-becky-spelman/
2016-12-2033 minEarshot podcastJohn Vorhaus and Dr Becky SpelmanPsychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it. Full details at http://earshotcreative.com/2016/12/earshot-podcast-john-vorhaus-and-dr-becky-spelman/
2016-12-2033 min
earshotcreativeBBC Radio 5 Live and RTÉ 2FM imaging5 Live and 2FM imaging
Explore two strikingly different approaches to radio station imaging in this edition of Earshot.
Pete Maguire from RTÉ Ireland explains how 2 FM's new imaging completes a modernisation journey for the station and Paul Fernley of ReelWorld describes the search across Ireland for vocalists and voice artists led to a highly original and authentic sound for the national CHR brand.
Ollie Raphael of Delicious Digital demonstrates the thought and musicianship that his organisation put into new work for BBC Radio 5 Live. Hear how the new package unifies the network's wide range of news and sports programming and l...
2016-09-2545 minearshotcreativeColouring Book - FlashAgency: Leo Burnett
Creative team: Matt Collier, Wayne Robinson
Creative director: Charlie Martin
Producers: Serena Schellenberg, Adam Furman
Post-production: Wave Studios
Engineer: Ed Downham
2016-09-2200 min
earshotcreativeEarshot: Sara Hashem, Rick Loynes and Dan SeaversThis edition of Earshot is all about commercial production.
Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production centre for commercial work, and the Wireless Group creative team of Rick Loynes, group commercial producer and Dan Seavers, senior commercial copywriter, both based in Stoke on Trent, a city in the English Midlands.
In this show Sara, Rick and Dan explain how they work with clients on a national and local level, and the challenges they must overcome to deliver great work on air. They play spots they've made for clients from...
2016-08-1150 min
earshotcreativeEarshot: Women in Imaging with Stephanie HirstIn this edition of the Earshot podcast, broadcaster and radio imaging enthusiast Stephanie Hirst explores the role of women in imaging with guests from opposite ends of the radio production spectrum.
Laura Mather is a multi award-winning imaging producer and the European Production Manager at ReelWorld, writing and producing creative audio for client stations worldwide. Kathy Clugston helps shape the sound of BBC Radio 4, Radio 4 Extra and the BBC World Service as a voice artist and newsreader on those networks.
Together they seek to identify the unique creative contribution that women make to radio station sound, promotion and imaging, ask...
2016-05-0946 min
earshotcreativeEarshot: Mitch Von ArxProducer and composer Mitch Von Arx shares his production work for the UK’s Kiss network and explains how he and his colleagues create that distinctive Kiss sound.
Mitch plays top-of-hours, Kisstory sweepers, S&P work for a film promotion, imaging for the ever-giving Father Kissmas and a mighty new year countdown piece that definitely deserves a second listen in the cool light of day.
Also in this edition, the best ad for a local camping store you’ll hear all year…. and it was made in-station too.
To contribute to the Earshot podcast email steve@earshotcreative.com
Full details of all...
2016-04-2533 minEarshot podcastEarshot: Mitch Von ArxProducer and composer Mitch Von Arx shares his production work for the UK’s Kiss network and explains how he and his colleagues create that distinctive Kiss sound.
Mitch plays top-of-hours, Kisstory sweepers, S&P work for a film promotion, imaging for the ever-giving Father Kissmas and a mighty new year countdown piece that definitely deserves a second listen in the cool light of day.
Also in this edition, the best ad for a local camping store you’ll hear all year…. and it was made in-station too.
To contribute to the Earshot podcast email steve@earshotcreative.com
Full details of all...
2016-04-2533 min
earshotcreativeEarshot: Richard Newby and Mariana O'KellyIn this edition of the Earshot podcast Richard Newby plays his work from BBC Radio 1, BBC Radio 6 Music and Global's Chill.
As one of the UK's most in-demand freelance producers, Richard works across all the major groups in the UK including the BBC, Global, Celador and Bauer.
In this Earshot podcast he plays his promos from the latest BBC Radio 1 brand campaign, an Iggy Pop flight of fancy from BBC Radio 6 Music, his original compositions for Global's Chill and Richard reveals the secrets of his vocal processor chain. Goodness.
We hear also from Ogilvy's Executive Creative Director in South Africa...
2016-02-0733 min
earshotcreativeEarshot: David Lloyd and Colin KellyThere are few true ‘bibles’ of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it.
He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. Colin Kelly’s with us too – he has just launched a children’s radio project for schools in Scotland. Hear the results of Scottish Schools Radio in the show, incl...
2015-12-2343 min
earshotcreativeEarshot: Ollie Melville-Smith & Peter GordonGuildford composer Ollie Melville-Smith creates a new package of jingles for his local station, Eagle Radio. Meet Ollie and the station’s breakfast presenter, Peter Gordon in the new Earshot podcast.
2015-12-0127 min
earshotcreativeBBC Radio Scotland Nuclear Day promo 1995Made by Steve Martin to promote a special day of programmes on Radio Scotland's FM channel. Voiced by Rob Matheson, now a newsreader on Al Jazeera. It won some award or other.
2015-08-0501 min
earshotcreativeLucozade - TeacherFind out more about this campaign here: http://earshotcreative.com/2015/06/lucozade-campaign-syncs-outdoor-and-radio/
2015-06-1800 min
earshotcreativeLucozade - FlightFind out more about this radio campaign here: http://earshotcreative.com/2015/06/lucozade-campaign-syncs-outdoor-and-radio/
2015-06-1800 min
earshotcreativeLucozade - teleconferenceBrilliant, award-winning ad by Ogilvy & Mather, Johannesburg.
2015-04-1701 min2014-12-3100 min
earshotcreativeThe original County Sound jingles by Les ReedComposer Les Reed explains the origins of the County Sound theme song and jingles. From a documentary produced by Steve Martin and Rob Wallace to mark 25 years of County Sound.
2014-12-2904 min
earshotcreativeBeacon Radio news song from 1986Remember when commercial local radio sold itself on the strength of its news team?
2014-12-2900 min2014-11-2600 min2014-11-2600 min2014-11-2600 min
earshotcreativeEarshot: imaging with Mark Goodier, Anthony Gay & Tony BlackburnImaging special edition. Two of the world’s leading station imaging production companies pitch their demos head-to-head. Wise Buddah’s Mark Goodier and Anthony Gay from Reelworld Europe explain how their organisations are tracking the changing needs of radio stations across the world.
Paul Plant introduces No Sheet Music – a new production library designed to lift the production standards of radio and more.
Tony Blackburn shares his enthusiasm for the radio jingles that help give his programmes such popular appeal. PAMS are his favourite.
Anthony Timmers invites you to attend the first Imaging Days event, taking place in Amsterdam on 8 and 9...
2014-08-2253 minearshotcreativeThis week on the BBC - wholesome promo spoofThe trail the BBC always seems to roll-out whenever it's in a spot of public relations bother. Voiceover: Emma Clarke
2014-08-0700 minearshotcreativeTOH - JOCK FM TAKEOVER DAYJack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V6Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V8Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V7Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V5Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V4 - 2Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V4Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V3Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V2Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeOOB - JOCK FM V1Jack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 minearshotcreativeNEWS TOH - JOCK FMJack FM in Bristol rebranded for the day to Jock FM in honour of Bristol Zoo’s star silverback gorilla, Jock, to celebrate the opening of the new gorilla house. Here's the on air audio.
Find out more: http://earshotcreative.com/2014/07/jack-fm-bristol-takes-gorilla-stunt-to-the-next-level
2014-07-2600 min
2014-07-1500 min
earshotcreativeEarshot: Pat Gill in DublinPat Gill of Dublin’s market-leading FM104 is my guest in this edition of the Earshot production podcast.
Pat’s been at FM104 for eleven years and boasts a string of awards for his audio work. In the podcast Pat plays a bunch of FM104 production – from morning show jingles and music imaging to punchy and provocative trailers.
FM104 itself is living proof that market leading doesn’t have to mean narrowly-focused. The playlist is hit music with a few surprises but the station also broadcasts a comedy-rich breakfast show and a real appointment listen in the late night phone show.
I...
2014-06-2334 minearshotcreativeUbisoft - Watch Dogs Shazam Ad (Capital XTRA)Ubisoft - Watch Dogs Shazam Ad (Capital XTRA) by earshotcreative
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2014-05-1600 min2014-04-0800 min2014-04-0800 min2014-04-0800 min2014-04-0801 minearshotcreativeSteve Martin reads the news in 1991Steve Martin reads the news in 1991 by earshotcreative
2014-02-2702 minearshotcreativeBauer Place Portfolio Short Production MontageFind out more: http://earshotcreative.com/2014/02/new-sound-imaging-for-bauers-place-portfolio/
2014-02-1501 minearshotcreativePlease Hold Caller - Monday 18th NovemberPlease Hold Caller - Monday 18th November by earshotcreative
2013-11-1914 min
earshotcreativeEarshot Creative Review, May 2012Earshot Creative Review, May 2012 by earshotcreative
2012-06-2040 minEarshot podcastEarshot Creative Review, May 2012Earshot Creative Review, May 2012 by earshotcreative
2012-06-2040 min
earshotcreativeBarcelona Olympics theme from BBC Radio 5, 1992Barcelona Olympics theme from BBC Radio 5, 1992 by earshotcreative
2012-01-1903 min
earshotcreativeEarshot Creative Review, 2010 festive editionEarshot Creative Review, 2010 festive edition by earshotcreative
2012-01-0653 minEarshot podcastEarshot Creative Review, 2010 festive editionEarshot Creative Review, 2010 festive edition by earshotcreative
2012-01-0653 min