Shows
eCommerce Badassery345. Listener Q&A: Sales, Sanity and Strategy for Q4
Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions.
I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.
We're Talking:
The real scoop on holiday spending trends
How to do Black Friday on YOUR terms
A no...
2025-09-0922 mineCommerce Badassery344. Your Q4 Content Strategy: How to Create Holiday Content That Sells
The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).
In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.
In this episode, I’m walking you through th...
2025-09-0216 mineCommerce Badassery339. eCommerce Fall Sales Prep: The Foreplay Before Q4
Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine
Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.
In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build seriou...
2025-07-2930 mineCommerce Badassery338. How One Founder Stopped Letting Debt Steal Her Profit
Debt can feel like a dirty word in the world of entrepreneurship. But the truth is, a lot of eCommerce business owners are carrying it, managing it, or ignoring it altogether… and it’s quietly sabotaging their profitability.
In this episode, we’re having a real talk about debt… what it looks like behind the scenes, how it affects your ability to grow, and how to finally get a handle on it. I’m sharing personal stories, lessons from fellow founders, and practical strategies to help you pay it down, consolidate it, and stop letting it steal your profi...
2025-07-2217 mineCommerce Badassery337. Need Fresh Marketing Ideas? Here’s Where I’m Finding Them
Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners.
From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and recommending you do too).
Whether you’re looking to grow your email list without social media, tell better stories that sell, or f...
2025-07-1511 mineCommerce Badassery334. Should You Run a Prime Day Sale? Let's Talk About it!
If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.
We’ll cover:
What Prime Day really does to shopper behavior
A quick + dirty strategy for running your own sale
When it makes zero sense to join the frenzy
How to use this moment to build momentum, or consciously sit it out
The key mindset shift to keep your business on track year-round...
2025-06-2408 mineCommerce Badassery327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?
In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win.
Inside This Episode, You’ll Discover:
Why hyper-segmentation kills data and wastes time on small lists
How to balance beau...
2025-05-0616 mineCommerce Badassery320. 3 Easy Tweaks to Keep Your Marketing Message Fresh & EffectiveSimple Messaging Tweaks That Drive eCommerce Conversions
Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year.
Discover how to:
Shift which pain points you address without changing your products
Leverage the exact language your customers use (and the jewelry example that proves why it works)
Find the perfect balance between evergreen content and timely, seasonal relevance
Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments...
2025-03-1815 mineCommerce BadasseryHappy Holidays & Get a Jumpstart on Planning for the New Year!Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!
Keep scrolling for all the links!
The Episodes Mentioned
307. High-Impact Projects for Q1
https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/
305. What the Election Results Mean for Product-Based Business Owners
https://ecommercebadassery.com/2025-trump-policies-product-business/
93. All the Ways to Grow Your Business
https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/
199. Shift This in Your Marketing: Focus...
2024-12-2409 mineCommerce Badassery259. Your Email Audit & Review: Year End Review for eCommerce Businesses
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.
First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results.
I’ve got some additiona...
2023-12-1919 mineCommerce Badassery258. What Metrics Matter: Year End Review for eCommerce Businesses
It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order.
But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year.
Tune in to hear what metrics you should be looking at to understand the health of your business + where you want to focus for the...
2023-12-1415 mineCommerce Badassery235. Replay: How to Run a Promotion or Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.
On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.
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EPISODES MENTIONED
20. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl S...
2023-07-2519 mineCommerce Badassery222. Making the Most of Your Current Visibility Instead of Fighting the AlgorithmStop spending all your time trying to fight the social media algorithm...
In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else.
Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!
Links & Resources Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
The Content Strategy Accel...
2023-05-0226 mineCommerce Badassery218. How to Create a Personalized Customer Experience with Zero & First-Party DataIn the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.
While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.
In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers cr...
2023-04-1821 mineCommerce Badassery216. 3 Lies You’ve Been Told About Marketing Your eCommerce BusinessI get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.
Links Mentioned
160. How to Deal with Conflicting Advice from Experts
https://ecommercebadassery.com/conflicting-advice-from-experts/
12. How to Get More Visibility for Your eCommerce Store
https://ecommercebadassery.com/how-to-get-more-awareness-visibility-for-your-ecommerce-store/
...
2023-04-1111 mineCommerce Badassery214. Replay: 15 Ways to Spring Clean Your eCommerce BusinessEvery business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to up...
2023-04-0416 mineCommerce Badassery211. Replay: How to Get PR Coverage for Your Product-Based Business with Nora WolfWondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.
In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about.
Join us for a FREE Workshop to learn how to pitch your product for Holiday Gift Guides. Head to https://eCommerceBadassery.com/nora for more details.
What You’ll Learn
What you need to be pitch...
2023-03-2148 mineCommerce Badassery205. AI Content Generators: What Are They & How to Use Them ProperlyA robot that can write your content for you? Are AI content generators worth the hype? The short answer... maybe.
After diving into ChatGPT & Jasper.ai, I can say I'm more impressed than I expected to be... but there is a right and wrong way to use them.
Tune in to learn more about what these tools are capable of, what to expect when using them, and how to get the best results possible
Links Mentioned
Get 10,000 Free Words From Jasper.Ai
http://ecommercebadassery.com/jasper
Th...
2023-02-2823 mineCommerce Badassery203. CEO Stories: 4 Lessons to Grow Your eCommerce BusinessDo you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you.
Links Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Episodes Mentioned
91. Facebook Ads for eCommerce
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/
159. Facebook Ads for Product Launches
https://ecommercebadassery.com/facebook-ads-for-ecommerce-product-launches-promotions/
185. How to Convert First-Time Website Visitors with Rishi Rawat
https://ecommercebadassery.com/how-t...
2023-02-2112 mineCommerce Badassery195. 12+ Things to Automate in Your eCommerce BusinesseCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be.
Tune in to hear 12+ ways you can automate your eCommerce business starting now.
Important links
ManyChat DM Automation Platform
http://ecommercebadassery.com/manychat
Gatsby Influencer Marketing Platform
http://ecommercebadassery.com/gatsby
Design Packs: Pre-Designed Shopify Sec...
2023-01-2417 mineCommerce Badassery193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce BusinessGet a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.
Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.
Links Mentioned
What is Omni-Channel Marketing - Klaviyo
https://www.klaviyo.com/blog/what-is-omnichannel-marketing
How to Do the Perfect Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
2023-01-1724 mineCommerce Badassery191. How to Decide What to Do Next in Your eCommerce BusinessData-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?
Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.
Links Mentioned
All the Ways to Grow Your eCommerce Business
https://ecommercebadassery.com/grow-your-business-in-2022/
Accomplishing Goals Like an eCommerce Badass
https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/
The Lounge eCommerce Membership
Get the Full Show Notes
...
2023-01-1011 mineCommerce Badassery187. Replay: How to Create eCommerce Product Pages that Convert with Reese SpykermanOne of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.
So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter.
What You’ll Learn
What it takes to create a product page that does the s...
2022-12-2055 mineCommerce Badassery181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online SpaceWith the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win.
Most of what we’re going to talk about today likely isn...
2022-11-1522 mineCommerce Badassery177. What to Focus on Right Now to Finalize Your Q4 StrategyIt's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time.
When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details.
Important Links
28. Smooth Operations in Business & Life During Q4
https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/
72. Replay: How to Plan for Q4 in your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/
73. Replay: How to...
2022-11-0112 mineCommerce Badassery169. How to Get Your eCommerce Homepage Holiday ReadyIt’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time.
One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and dress up their windows, we want to do the same for our websites.
What You’ll Learn
How to optimize your navig...
2022-10-0416 mineCommerce Badassery167. Replay: How to Improve Your Email Marketing + Increase Your RevenueEmail marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.
What You’ll Learn
The 7 Main elements to test in your email marketing
How to actually execute these tests
How to identify the winners of these tests
Episodes Mentioned
Episode 3: Make Money on Autopilot with These Must-have Email Automations
https://ecommercebadassery.com/email-automations-for-ecommerce/
Episode 19: eCommerce Benchmarks To Gauge Y...
2022-09-2724 mineCommerce Badassery165. What Does Shopify’s Investment Mean for Klaviyo + Other Cool UpdatesYou may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers.
In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement.
What You’ll Learn
New + Updated features from Klaviyo
My predictions for what the investment means
Episodes Mentioned
141. Klaviyo Updates from June 2022
http://ecommercebadassery.com/141
Read the Full Transcript
eComme...
2022-09-2014 mineCommerce Badassery162. [BIZ BITE] What Promos Should I Run for Black Friday in my eCommerce Business?Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming.
Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos.
Episodes Mentioned
74. How to Promote Your Business for the Holiday Season
http://ecommercebadassery.com/74
Links Mentioned
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Read...
2022-09-0803 mineCommerce Badassery159. Facebook Ad for eCommerce Product Launches & Promotions with Nicole DiedrichYou’ve heard me talk about the product launch process and how it can bring big cash infusions to your business, but if you want to amplify that even more, using Facebook Ads to grow your pre-launch list and bring new customers into your business is a great way to add fuel to the fire.
And yes, Facebook Ads still work, even after all the iOS14 updates. Tune in to hear how to do it and stay until the end for a special invite.
What You’ll Learn
What steps in the product launch process to use ads
What you need to...
2022-08-3039 mineCommerce Badassery157. How to Create a Black Friday Email Marketing StrategyYour email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not.
Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd.
Links Mentioned
eCommerce Badassery Vault - Free Facebook Videos
https://bit.ly/3T7DPaR
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Episodes Mentioned
2022-08-2308 mineCommerce Badassery155. Q4 Marketing Ideas for Your eCommerce BusinessIf there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd.
What You'll Learn
How to use automation to serve your customers
How to mimic the in-person shopping experience on the Internet
How to not overthink content creation during the holiday season
Links Mentioned
Holiday Content Bundle
http://ecommercebadassery.com/holiday
ManyChat Affiliate Link - Get 30 Days of Pro Free
http://man...
2022-08-1609 mineCommerce Badassery153. Get Your eCommerce Business Q4 Ready: Foundational Must-Haves for SuccessQ4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place.
What You'll Learn
Why planning for Q4 should start in summer
The 5 must-have things you'll want in place in time for the holiday shopping season
The two types of data you can use to create dynamic content
Links M...
2022-08-0908 mineCommerce Badassery151. Improve Retention and Increase Customer Lifetime Value Using Machine Learning with Shanif Dhanani
How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖
Guess what? There's an app for that! It's called Apteo + we're talking all about it on today's podcast. And honestly, even if you don't plan on investing in ANOTHER app right now, Shanif (I'm obsessed with his name) has tips, tricks + insi...
2022-08-0233 mineCommerce Badassery144.[BIZ BITE] Do I Have to Charge Sales Tax in My eCommerce Business?There is still a lot of misinformation about this subject on the Internet, so let's set the record straight!
Links Mentioned
http://ecommercebadassery.com/taxjar
Read the Full Episode Transcript
http://ecommercebadassery.com/144
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebo...
2022-07-0702 mineCommerce Badassery137. 10 Hacks to Make More Money in Your eCommerce StoreWhile I love to teach long-term strategies that will serve your eCommerce business for years to come, sometimes we just need a quick win or a "hack" as the kids are saying these days.
If I'm being completely honest, I may have snuck a few long-term strategies in here as well, but everything I'm sharing is all about how you can make more money in your eCommerce store - so whether it's a quick fix or a more foundational concept there's something in this episode to help you reach whatever goal you're trying to reach right now.
What You’ll Lear...
2022-06-1427 mineCommerce Badassery131. How to Avoid Landing in the Spam Folder in Your Email MarketingThere's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder.
What You'll Learn
Whether or not the email platform you use will affect your email deliverability
What is a dedicated sending infrastructure and if you need one
What causes emails to go to the spam folder
How I improved my email marketing performance
Episodes Mentioned
eCommerce + Email Marketing Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
2022-05-2419 mineCommerce Badassery129. How to Optimize the Fulfillment Process in Your eCommerce BusinessFulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible.
How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff?
What You'll Learn
The simple 4-step process to getting your orders out the door as quickly as possible
The 4 most common order picking processes used in eCo...
2022-05-1716 mineCommerce Badassery127. How to Sell Out the Next Product Launch in Your eCommerce BusinessCreating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.
On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.
WHAT YOU’LL LEARN
The 4 essential steps you need to take to launch your next product
The different types of content you can...
2022-05-1019 mineCommerce Badassery125. How to Protect Your Business in a Recession
If you’ve been paying attention to what’s going on in our world right now, some people are saying another recession is on the way. I’m no economist and I don’t have a crystal ball so I’m not exactly primed to predict what’s going to happen…
I can, however, take my experience launching a successful business during a recession to share a few ways that you can prepare your eCommerce business for what might come.
What You'll Learn
How to recession-proof your business
How to make sure yo...
2022-05-0312 mineCommerce Badassery123. Replay: How to Drive Traffic to Your eCommerce StoreNeed more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.
We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.
You don’t have to do them ALL at the same time...
2022-04-2631 mineCommerce Badassery120. [BIZ BITE] What Email Metrics are Impacted by iOS15?iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for.
What You’ll Learn
How open rates are affected by iOS15
What the new open rate benchmark is
What metrics are NOT affected by iOS15
Episodes Mentioned
65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.
http://ecommercebadassery.com/65
75. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue
http://eco...
2022-04-1401 mineCommerce Badassery119. How to Use Podcasts to Promote Your eCommerce BusinessYou’re listening to this podcast to learn all the ins and outs of running an eCommerce business, but have you ever thought of appearing as a guest on one yourself?
In today’s episode, we're talking about how can you use podcast guest spots and podcast advertising to help grow your product-based business and the best ways to approach finding a show that is going to have your ideal customers listening to it.
What You’ll Learn
The main ways that product-based businesses can use podcasting into their marketing strategy
The difference between advertising on a show and partnering with a po...
2022-04-1250 mineCommerce Badassery117. Replay: How to Spring Clean Your eCommerce BusinessEvery business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to up...
2022-04-0516 mineCommerce Badassery116. [BIZ BITE] What Do I Need to Know for My First Buyer Meeting with a Large Retailer?
So you've landed your first big retailer meeting and you can already see the dollar signs and the clout that comes with being featured in a store like theirs...
But, working with big retailers isn't always all it's cracked up to be. In today's BIZ BITE episode, we're talking about how you can prepare your mindset for this meeting and the boundaries you'll want to set for yourself and your business.
What You’ll Learn
The #1 mindset tip when going into ANY negotiation
The 2 policies you'll want to have in place before you sell who...
2022-03-3104 mineCommerce Badassery115. What I Would Do if I Were the CEO of an eCommerce BusinessThe thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do.
Join me this week as I break down the steps I would take to set up a new brand, build a website and create a memorable customer experience. I also dive into my marketing strategy and timeline for launching a new eCommerce brand.
Wh...
2022-03-2917 mineCommerce Badassery114. [BIZ BITE] How Do I Know Which Marketing Channels Are Driving My eCommerce Business?You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off?
In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business.
If you just cringed when I said Google Analytics I encourage you to stick with me because it’s a powerful tool you need to understand if you want to to be a successf...
2022-03-2405 mineCommerce Badassery113. How to Create Strategic Product Packaging That Sells Your Product Encourages Word of Mouth Advertising with Whitney ZimmermannYou’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic?
This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things strategic packaging. We deep dive into the 3 pillars you need to implement when coming up with your product packaging and how to use the box your product...
2022-03-2237 mineCommerce Badassery112. [BIZ BITE] My eCommerce Conversion Rate Sucks! How Can I Figure Out What’s Wrong?
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?
Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be dif...
2022-03-1704 mineCommerce Badassery111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce BrandsEver wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?
This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down...
2022-03-1517 mineCommerce Badassery106. [BIZ BITE] How Many Emails Should I Send During a Promotion or Sale in My eCommerce Business?
Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?
The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as possible.
Tun...
2022-02-2406 mineCommerce Badassery105. Public Relations for Product-Based Businesses with Nora WolfWondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.
In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about.
Plus, join us for 2 FREE Workshops teaching you how to do this for your business. Head to https://eCommerceBadassery.com/pr for more details.
What You’ll Learn
What you need to be pitch-ready...
2022-02-2250 mineCommerce Badassery104. [BIZ BITE] How Many Emails Should I Send Per Week in My eCommerce Business?You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money.
But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business.
Let's talk about it!
What You’ll Learn
How to determine the best email sending cadence for you
How to test increasing your sends so you don't alienate your subscribers or end up in the junk box
Tips & Tricks for slicing and dicing...
2022-02-1706 mineCommerce Badassery100. [BIZ BITE] Should I Switch to Shopify 2.0?Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business.
Episodes Mentioned
54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co.
http://ecommercebadassery.com/54
67. Big Changes Coming To Shopify - Online Store 2.0 & What it Means for Merchants
http://ecommercebadassery.com/67
Links Mentioned
Megan's Website
http://glassladderco.c...
2022-02-0307 mineCommerce Badassery95. Must-Have Tools for Your eCommerce BusinessWhat’s better than having a successful eCommerce business? Having a successful eCommerce business that runs like a well-oiled machine instead of you into the ground.
In today’s episode, I’m sharing some of my FAVORITE tools to help you set up and manage kick-ass processes in your eCommerce business. From customer service platforms, and social media schedulers, to sales tax management and almost everything in between. Tune in to hear what you need, the best options for your business, and scroll down for direct links to all my favorite platforms.
What You’ll Learn
What tools...
2022-01-1823 mineCommerce BadasseryOfficial Trailer: eCommerce Badassery with Jessica Totillo CosterHow do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!
Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.
After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Each w...
2022-01-1702 mineCommerce Badassery94. Is THIS Holding You Back from Growing Your eCommerce Business?Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you’ve hit a plateau, or you’re just feeling overwhelmed with the new year ahead and you’re not really sure how to set yourself up for success. If you’re feeling stressed or like you’re spinning your wheels, this episode is probably for you.
I’m sharing the top 5 things that hold people back from reaching their goals in their eCommerce business and what you can do instead.
What You’ll Learn
The mindset blocks that are keeping...
2022-01-1121 mineCommerce Badassery93. All the Ways to Grow Your eCommerce Business in 2022Raise your hand if you want to grow your eCommerce Business in 2022? I'm pretty sure that at least 99% of your want to, that's why you're here, right?
But it’s not enough to just say, hey I want to increase my sales by 20%, you have to be able to articulate how you’re going to do that so you can build out an action plan and actually achieve those goals.
Today we’re talking about all the growth levers you have at your disposal so you can decide which match up with your initiatives for the yea...
2022-01-0419 mineCommerce Badassery92. The Secret to Making Progress in Your Business: Everyone Needs ThisRaise your hand if you struggle to make progress in your business? Maybe you have a never-ending to-do list, projects you never seem to get around to or you just can’t make decisions because you’re all up in your head all the time…
You’re not alone. But there is something you can do about it. Drum roll, please…
It’s called accountability. I know… it SEEMS really obvious, right? Like duh, we need to hold ourselves accountable. But we know… that’s so much easier said than done.
In tod...
2021-12-2811 mineCommerce Badassery91. Facebook Ads for eCommerce After iOS14 with Nicole Diedrich
Raise your hand if you think FB Ads are a waste of money after the iOS14 changes. Or maybe you haven't given up entirely, but you're struggling to get the returns you once did. Or maybe, you've never even run a Facebook Ad because you don't really know what you're doing and you're afraid to screw it up.
Whatever your confusion or hesitation about FB Ads, today's episode is for you. Our guest today is Nicole Diedrich of Diedrich Marketing Strategies. A boutique Facebook Ads and Social Media Agency that has seen positive...
2021-12-2158 mineCommerce Badassery90. eCommerce Business Owners: What They Wish They Knew Before They Started Their BusinessWhat do you wish you knew BEFORE you started your business? It’s so easy to look back and wish you’d done something differently. That’s why I asked the eCommerce Badassery Facebook Group what they wished they’d done before starting their business.
Whether you’re just getting started or you’re already established, there is sure to be a quick little lesson or aha moment for you!
What You’ll Learn
Top tips from established eCommerce business owners
Why you should always consider scalability before implementing new processes
Why inventory management should be a top priority
T...
2021-12-1417 mineCommerce Badassery89. What We Learned About eCommerce in 2021 + How to Win in 20222021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things.
In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022.
What You’ll Learn
Why you should look at Q4 as a whole, not jus...
2021-12-0716 mineCommerce Badassery88. Your Top Questions & My Best AdviceYou asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.
Check the timestamps below to skip to the questions you care most about!
What You’ll Learn
How to get more traffic to your website?
Should you do FB ads, will they make you more money? (8:35)
How can you grow your email list with people who actually want to buy from you...
2021-11-3029 mineCommerce Badassery87. Replay: My Favorite Way to Track the Success of Your Latest Marketing Campaign or PromotionHow much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works?
If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time?
In this week’s episode, I’m sharing my favorite tool for recapping your efforts so you know the best way to move forward.
What You'll Learn
The 3 most important questions you shou...
2021-11-2318 mineCommerce Badassery86. 3 Pillars to Business Success - The Desired Brand Effect with Tracy MatthewsHow do you stand out in a saturated eCommerce market and get to the next level of business?
It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow.
It sounds like a lot, but my guest this week, Tracy Matthews, has developed a unique framework that addresses all those things. The Desired Brand Effect is the 3 pillar methodology she created while struggling in...
2021-11-1652 mineCommerce Badassery85. Why You Might Be Doing Social Media Wrong & How to Do it Right with Katie WightSocial media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.
Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on.
And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?
2021-11-0940 mineCommerce Badassery84. How to Find Influencers from Your Existing Customer Base with GatsbyRaise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!?
Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the best way to do influencer marketing and why tapping your existing customer base is the best place to find micro-influencers.
What You’ll...
2021-11-0230 mineCommerce Badassery83. Replay: How to Ensure Smooth Operations this Holiday SeasonAnxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.
In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease.
What You’ll Learn:
Simple tricks for making sure you have productive work days
Ways to balance work +...
2021-10-2615 mineCommerce Badassery82. 5 Subject Line Formulas & 5 Content Ideas to Use this Holiday Season in.Your eCommerce BusinessWant to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales.
What You’ll Learn
Content ideas to keep your eCommerce business top of mind throughout the holidays
Specific content prompts to help you build relationships and engagement with your audience
Insight into how you can use the eCommerce Badassery Holiday Content Bundle in your business
Episodes Mentioned
Episode 78: How I Got Over My Fear Of Live Video...
2021-10-1910 mineCommerce Badassery81. Flodesk for eCommerce: Should You Use it & if Not How Can you Have Pretty Emails Too?Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon.
I’m also talking about how you can create your very own pretty emails in whatever email marketing platform you’re using in your business.
Skip to the design portion
With Holid...
2021-10-1215 mineCommerce Badassery80. The Magic of Referral Marketing & How to Do it Right with Referral CandyDo you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?
That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones.
On this week’s episode, I’m talking to Raúl Gal...
2021-10-0549 mineCommerce Badassery79. How to Grow & Warm Up Your Audience for the Holiday SeasonIn a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.
Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.
What You’ll Learn
Simple ways to grow your email list
What you should be focusing on for the month of October
How to keep your growing list engaged and get them...
2021-09-2814 mineCommerce Badassery78. How I Got Over My Fear of Live VideoScared to show up on live video? You’re not alone. One of the biggest fears entrepreneurs face is showing up live on social media. It’s easy to get flustered, stumble over your words and mess up.
But, live videos might just be what your audience needs to feel more connected to you and your brand.
Today I’m sharing some of the tips and tricks that you can use to get over your fear of showing up on live video.
What You’ll Learn
How to prepare before...
2021-09-2113 mineCommerce Badassery77. What Most Entrepreneurs Have in Common, How to Calculate Your Growth, & More Lessons from the Invisible to Six Figures RetreatLast week I had the pleasure of being a speaker at the Invisible to Six Figures Retreat hosted by Nicole Diedrich. It was an awesome educational event giving the attendees a 360-degree view of entrepreneurship with the goal of helping them excel in their business and ultimately their life.
And while I myself was on the virtual stage as a speaker, I couldn’t help but learn a few things along the way and that’s what I’ll be sharing with you today!
What You’ll Learn
Common hangups that every entrepreneur has regardless...
2021-09-1417 mineCommerce Badassery75. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce RevenueEmail marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.
What You’ll Learn
The 7 Main elements to test in your email marketing
How to actually execute these tests
How to identify the winners of these tests
Episodes Mentioned
Episode 3: Make Money on Autopilot with These Must-have Email Automations
https://ecommercebadassery.com/email-automations-for-ecommerce/
Episode 19: eCommerce Benchmarks To Gauge Y...
2021-08-3123 mineCommerce Badassery74. Replay: How to Promote Your eCommerce Business & Get More Sales for Q4Step 3 in a kick-ass Holiday Campaign is promotion. Now that you’ve figured out what you’re doing and you’ve got all your ducks in a row it’s time to shout it all from the rooftops!
In this week’s episode, we’re going to walk through how to figure out what sales you should run in your business, how to actually promote them to your customers, and my favorite way to manage graphic needs for an eCommerce business during Q4.
What You’ll Learn
How to figure out what promotions make sense for YOUR...
2021-08-2421 mineCommerce Badassery73. Replay: How to Prepare for a Smooth Holiday Season in Your eCommerce BusinessStep 2 in the process of planning a kick-ass Holiday campaign is all about preparation. Now that you know what you’re doing… It's time to prep for it. We’re talking all about how to set your team up for success, how to create a kick-ass experience for your customers, and how to avoid any major tech headaches that might derail your overall success.
What You’ll Learn
How to make sure your tech is ready to take on the increased traffic & sales
Easy ways to prep your team and keep things running smoothly
Quick tips + tricks for creating...
2021-08-1717 mineCommerce Badassery72. Replay: How to Plan for Q4 in Your eCommerce BusinessYep, we’re talking about the eCommerce holiday season. Q4 is coming faster than you think so tune into this week’s episode to get a jumpstart on your planning. Start early so you don’t have to stress later!
This week’s episode is a replay in that the main content is the same as last year’s episode but it is a fresh recording to reflect what we might expect for 2021 vs. 2020.
What You’ll Learn
My favorite tool for figuring out what does + doesn’t work in your business
Your next steps for planning an ama...
2021-08-1012 mineCommerce Badassery71. How to Create an eCommerce Product Page That Converts with Reese SpykermanOne of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.
So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter.
What You’ll Learn
What it takes to create a product page that does the s...
2021-08-0355 mineCommerce Badassery70. Biggest Lessons Learned From 6 and 7-Figure eCommerce EntrepreneursHave you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.”
I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from the students of the eCommerce Badassery Megamind.
What You’ll Learn
What all entrepreneurs have in common, no matter what level they’re at
The ways you m...
2021-07-2714 mineCommerce Badassery68. Must-Have Email Segments for eCommerceSegmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.
Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!
What You’ll Learn
The 2 most important f...
2021-07-1316 mineCommerce Badassery67. Major Updates Coming to Shopify - Online Store 2.0 and What it Means for eCommerce MerchantsShopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.
Today we’re covering everything you need to know, what to expect and when you might want to make the change.
What You’ll Learn
The latest changes coming to the Shopify platform + what it means for you
How to plan for a theme update to take advantage of the new theme builder
Ideas for how to t...
2021-07-0618 mineCommerce Badassery66. How to Do Affiliate Marketing for Your eCommerce BusinessWhat if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses.
On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business.
What You’ll Learn
How to get starte...
2021-06-2946 mineCommerce Badassery65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.Email open rates are going away, so what now? Is this the email apocalypse?
Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.
Spoiler alert: it’s not as bad as you think
What You'll Learn
Is iOS15 going to kill email marketing?
How to prepare for iOS15 and what steps you should be taking right now
How to manage your email marketing once iOS15 is in place
Links...
2021-06-2214 mineCommerce Badassery64. How to Create eCommerce Ad Creative that Gets ClickedWhat do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails.
Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021.
What You'll Learn:
The MOST...
2021-06-1533 mineCommerce Badassery63. What to Do When Your eCommerce Business is Slow?Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day.
In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year.
What You’ll Learn
Why th...
2021-06-0812 mineCommerce Badassery62. How iOS14 Will Affect Your Facebook Ads & What to Do About itiOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads.
Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.
Tune into this week’s episode where I break down ever...
2021-06-0124 mineCommerce Badassery60. 10 Tips to Improve Your eCommerce Website & Instagram ProfileSmall tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B.
What You’ll Learn
How to optimize your Instagram profile for brand recognition + SEO
How to best set up your website’s homepage to maximize sales
An important piece of site experience that you might not have put enough thought into.
Links Mentioned
HotJar - https://apps.shopify...
2021-05-1814 mineCommerce Badassery59. SEO: How to Get More Clicks on Your Organic Search ResultsSo you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?
Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's?
What You’ll Learn
10 Hacks to increase your click rate by 4-45%
A copywr...
2021-05-1113 mineCommerce Badassery58. Utilizing Instagram for Your Product-Based Business with Sue B. ZimmermanInstagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun.
Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Instagram.
What You’l...
2021-05-0430 mineCommerce Badassery57. How to Do Influencer Marketing for eCommerce With Cody WittickInfluencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.
Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean...
2021-04-2737 mineCommerce Badassery56. How to Drive Traffic to Your eCommerce StoreNeed more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.
We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.
You don’t have to do them ALL at the same time...
2021-04-2031 mineCommerce Badassery55. The Best Content from the eCommerce Badassery Podcast So Far According to You! Anniversary EpisodeHappy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with.
Episodes Mentioned
3 - Must-Have Email Automations for eCommerce
eCommerceBadassery.com/03
4 - Quick Wins for eCommerce Success
eCommerceBadassery.com/04
...
2021-04-1315 mineCommerce Badassery54. Smashing Glass Ceilings & Growing Through Social with Megan Tellez of Glass Ladder & Co.From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business.
A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that supports the life you want to create for yourself.
...
2021-04-0641 mineCommerce Badassery53. 15 Ways to Spring Clean Your eCommerce BusinessEvery business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to up...
2021-03-3015 mineCommerce Badassery52. Top 10 Mistakes You're Probably Making With Your Email MarketingEmail marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better.
Here’s what you’ll learn:
How to make more revenue from your email marketing
What metrics you should be paying attention to
Ways to consistently test and improve your email marketing
Episodes Mentioned
...
2021-03-2329 mineCommerce Badassery51. Getting Your Product On Store Shelves: How to Wholesale with Katie HuntHave you been thinking about adding wholesale to your business and selling to retailers? It can definitely be a great way to generate more revenue for your business, get you more visible, and make your brand a household name. But... is it right for YOUR business? Only you can truly answer that, but my guest today is laying out what it really takes to do wholesale well and what you need to know before you get started.
Here’s what you’ll learn:
The key foundational items you need to have in place before you even consid...
2021-03-1650 mineCommerce Badassery50. An Advanced Strategy to Better Track Your Marketing CampaignsWant a better way to track your marketing campaigns? There’s a strategy for that.
Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you.
The data is out there, we just need to know how to track it properly and in today’s episode, we're going to learn exactly how to do it.
2021-03-0921 mineCommerce Badassery49. Increase Your eCommerce Revenue with Cross-Sells & UpsellsWhat’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.
Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.
Here’s what you’ll learn:
2021-03-0215 mineCommerce Badassery46. Are You Doing THIS With Your Email Marketing?Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media.
If there’s an episode that you’re going to take immediate action from, this is the one!
Here’s what you’ll learn:
How to help your customers make a buying decision
What resources you already have to figure out what your customer wants
How to properly test changes in your website to ensure they...
2021-02-0914 min