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Marketing EdVenture with Jacque' Walker
77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4
Episode 77. In this 5-part series, I will explore several components of an advertising campaign:Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising mediaToday's episode introduces the Competitive Advantage.----------RESOURCESšStudent project - "Fashion Advertising Campaign Year-end Project"The āFashion Advertising Campaignā capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral pr...
2025-04-21
18 min
Marketing EdVenture with Jacque' Walker
76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3
Episode 76. In this 5-part series, I will explore several components of an advertising campaign:Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising mediaToday's episode introduces the Target Market.----------RESOURCESšStudent project - "Fashion Advertising Campaign Year-end Project"The āFashion Advertising Campaignā capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral pr...
2025-04-07
19 min
Marketing EdVenture with Jacque' Walker
75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2
Episode 75. In this 5-part series, I will explore several components of an advertising campaign:Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising mediaToday's episode introduces the Fashion Company Profile.----------RESOURCESšStudent project - "Fashion Advertising Campaign Year-end Project"The āFashion Advertising Campaignā capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral...
2025-03-24
23 min
Marketing EdVenture with Jacque' Walker
74. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1
Episode 74. In this 5-part series, I will explore several components of an advertising campaign:Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising mediaToday's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives.----------RESOURCESšļøEpisode 15 - Executive Summary*****šStudent activity - "Your Executive Summary" Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary.Ā It contains:4 Teacher Resources4 Student Resources...
2025-03-17
29 min
Marketing EdVenture with Jacque' Walker
73. Special Events Functions as a Promotional Activity Fashion Marketing, Part 3
Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events.--------------------------------------------------------------------------------RESOURCELooking for resources to teach Special Events? šSpecial Event PresentationšSpecial Event ActivitiesRed Carpet Fashion TrendsMET Gala--------------------------------------------------------------------------------TheĀ Ultimate Fashion Marketing Class BundleĀ is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resourceĀ here.If you find this podcast valuable, please subscribe, rate, review and share...
2025-03-10
19 min
Marketing EdVenture with Jacque' Walker
72 - Special Events as a Promotional Activity (Online) _ Fashion Marketing, Part 2
Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events.--------------------------------------------------------------------------------RESOURCELooking for resources to teach Special Events? šSpecial Event PresentationšSpecial Event ActivitiesRed Carpet Fashion TrendsMET Gala--------------------------------------------------------------------------------TheĀ Ultimate Fashion Marketing Class BundleĀ is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resourceĀ here.If you find this podcast valuable, please subscribe, rate, review and share it...
2025-02-24
23 min
Marketing EdVenture with Jacque' Walker
71. Special Events as a Promotional Activity (In-person) | Fashion Marketing, Part 1
Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events:What it isThe purposeCharacteristics1 of 3 types of special events--------------------------------------------------------------------------------RESOURCELooking for resources to teach Special Events? šSpecial Event PresentationšSpecial Event ActivitiesRed Carpet Fashion TrendsMET Gala--------------------------------------------------------------------------------TheĀ Ultimate Fashion Marketing Class BundleĀ is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resourceĀ here.If you find this podcast v...
2025-02-18
20 min
Marketing EdVenture with Jacque' Walker
70. Framing Your Image with Public Relations | Fashion Marketing
Episode 70. In this episode, I discuss public relations:What it isThe purposeWhat it involvesComparison to advertisingDifference between publicity and public relations--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVentureā¬ļøā¬ļøā¬ļøBUNDLE CONTENT:PRESENTATIONSelling Presentation - 45 pages of bright Gen Z colors & graphicsASSIGNMENTS10 activitiesĀ for all 8 steps (36 pag...
2025-02-02
22 min
Marketing EdVenture with Jacque' Walker
69. The One Promotional Element That is FREE...Publicity | Fashion Marketing
Episode 69. In this episode, I discuss publicity:What it isThe purposeCharacteristicsThe components of a press kit--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVentureā¬ļøā¬ļøā¬ļøBUNDLE CONTENT:PRESENTATIONSelling Presentation - 45 pages of bright Gen Z colors & graphicsASSIGNMENTS10 activitiesĀ for all 8 steps (36 pages)Step 1 ā 1 Engagement activityStep 2...
2025-01-27
18 min
Marketing EdVenture with Jacque' Walker
68. After Closing the Sale - Upselling, Confirmation, and Retention | Fashion Marketing, Steps to Selling Part 7
Episode 68. In this episode, I discuss the last 3 steps of the selling process.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture
2025-01-20
23 min
Marketing EdVenture with Jacque' Walker
67. Solution to Commitment - 5 Ways to Close the Sale | Fashion Marketing, Steps to Selling Part 6
Episode 67. In this episode, I discuss Closing the Sale as a part of the Selling Process - Step 5 Providing a Solution.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can be...
2025-01-13
15 min
Marketing EdVenture with Jacque' Walker
66. Overcoming a Customer's Objections During the Selling Process | Fashion Marketing, Steps to Selling Part 5
Episode 66. In this episode, I discuss Overcoming Objections as a part of the Selling Process - Step 4 Providing a Solution.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can be accessed...
2025-01-06
15 min
Marketing EdVenture with Jacque' Walker
65. Selling Features and Benefits | Fashion Marketing, Steps to Selling Part 4
Episode 65. In this episode, I discuss Features and Benefits as a part of the Selling Process - Step 3 Showcasing features and benefits.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This...
2024-12-30
17 min
Marketing EdVenture with Jacque' Walker
64. Determining the Customer Type in the Selling Process | Fashion Marketing, Steps to Selling Part 3
Episode 64. In this episode, I discuss Customer Types as a part of the Selling Process - Step 2 Determining Needs and Wants.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can...
2024-12-23
14 min
Marketing EdVenture with Jacque' Walker
63. 3 Standard Buying Motives in the Selling Process | Fashion Marketing, Steps to Selling Part 2
Episode 63. In this episode, I discuss Buying Motives as a part of the Selling Process - Step 2 Determining Needs and Wants.----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.This bundle can...
2024-12-16
17 min
Marketing EdVenture with Jacque' Walker
62. The Study of Selling and the First Step - Engagement | Fashion Marketing, Steps to Selling Part 1
Episode 62. In this episode, I will:Define selling Explain how selling works as a function of marketing and a promotional elementBegin the discussion of the 1st step of the 8-step selling process ----------To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:EngagementDetermining needs and wantsShowcasing features and benefitsProviding a solutionClosing the saleUpsellingConfirmationRetention--------------------------------------------------------------------------------RESOURCELooking for resources to teach Selling? Look no further.I have the Ultimate Selling Bundle that will help your students...
2024-12-09
14 min
Marketing EdVenture with Jacque' Walker
61. 1st Anniversary: Top 3 Fashion Marketing Episodes and What's to Come in 2025
Episode 61. The 1st anniversary of this podcast, Marketing EdVenture with JacquĆ©, kinda snuck up on me.I'm thankful šš½for you being a faithful listener.Highlights from this episode:š«The Top 3 Fashion Marketing series from this podcastš«What's to come for 2025------------------------------------------------------------------------RESOURCES FOR VISUAL MERCHANDISINGšVisual Merchandising presentation (86 slides with notes guide)Marketing EdVenture WebsiteMarketing EdVenture TPT StorešUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities...
2024-12-02
20 min
Marketing EdVenture with Jacque' Walker
60. Three Major Trends in Sales Promotion | Fashion Marketing (BONUS Episode)
Bonus Episode 60. This episode spotlights the trends in Sales Promotion. It is one of six elements that make up the promotional mix. --------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVentureā¬ļøā¬ļøā¬ļøBUNDLE CONTENT:PRESENTATIONSSpecial Events PresentationAdvertising PresentationVisual Merchandising PresentationSelling PresentationASSIGNMENTSMarket Segmentation PosterMarket Segmentation QuizIdentifying PublicityName That CompetitionCompetition Type QuizAdv...
2024-11-25
12 min
Marketing EdVenture with Jacque' Walker
59. Sales Promotion is the Partner to Advertising | Fashion Marketing
Episode 59. The focus is Sales Promotion. It is one of six elements that make up the promotional mix. I will cover:What sales promotion isSales promotion objectivesUses for sales promotionand the various types of sales promotion.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVentureā¬ļøā¬ļøā¬ļøBUNDLE CONTENT:PRESENTATIONSSpecial Events Presentation...
2024-11-25
27 min
Marketing EdVenture with Jacque' Walker
58. Mastering Mobile Advertising | Fashion Marketing, Part 8
Episode 58. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Mobile Advertising.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture
2024-11-18
27 min
Marketing EdVenture with Jacque' Walker
57. Key Points About Social Media Advertising | Fashion Marketing, Part 7
Episode 57. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Social Media Advertising.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing...
2024-11-11
24 min
Marketing EdVenture with Jacque' Walker
56: Why Merchandise Packaging is a Selling Factor | Fashion Advertising, Part 6
Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Merchandise Packaging.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture
2024-11-04
16 min
Marketing EdVenture with Jacque' Walker
55: Why Product Placement is a Growing Trend | Fashion Advertising, Part 5
Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Product Placement.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture
2024-10-28
18 min
Marketing EdVenture with Jacque' Walker
54. Going Digital with Email and Internet | Fashion Advertising, Part 4
Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Email and Internet Advertising.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay...
2024-10-21
20 min
Marketing EdVenture with Jacque' Walker
53. Is Print Media Still Relevant? | Fashion Advertising, Part 3
Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, I talk about Print Media.--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture
2024-10-14
23 min
Marketing EdVenture with Jacque' Walker
52. The Two Earliest Forms of Advertising | Fashion Advertising Part 2
Episode 52. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover:What advertising isThe purpose of advertising4 types of advertisingand the forms of media used in advertising.In today's episode, we define:broadcast advertisingoutdoor advertising--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing...
2024-10-07
16 min
Marketing EdVenture with Jacque' Walker
51. The Key Role Fashion Advertising Plays in Marketing | Part 1
Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover:What advertising isThe purpose of advertisingtypes of advertisingand the forms of media used in advertising.In today's episode, we:define advertisinggo over the 8 reasons for advertising4 types of advertising--------------------------------------------------------------------------------RESOURCELooking resources to teach Advertising? Look no further.I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2...
2024-09-30
15 min
Marketing EdVenture with Jacque' Walker
50. Celebrating 50 Episodes with 50 Facts about Fashion Week Around the Globe
Episode 50. I'm so excited to celebrate the milestone of 50 episodes. I thank you for taking time out of you schedule and listening to Marketing EdVenture as we explore the world of fashion marketing.Today's episode is covering 50 things about the Big 4 Fashion Weeks. I will share interesting and factual information that you can share with your students. Some topics are:TimelinesDesignersVenuesand much more.--------------------------------------------------------------------------------RESOURCECheck out the Fashion Week resourcesĀ here. There are several activities and projects thatĀ enhance students' learning of concepts associated with Fashion Week and the in...
2024-09-23
33 min
Marketing EdVenture with Jacque' Walker
49: Exploring the Variety of Retailers in the Fashion Industry
Episode 49. The fashion industry has a variety of ways for consumers to shop. in the episode, I explain 4 types of retail groups and the categories of retailers within each one.------------------------------RESOURCESšUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resourceĀ here.------------------------------Connect with me:www.marketingedventure.comEmail:Ā jwalk...
2024-09-16
31 min
Marketing EdVenture with Jacque' Walker
48: Exploring the Four Levels of the Fashion Industry
Episode 48. Too often people only think of designers and retail when it comes to the fashion industry. Today I'm covering the 4 levels of the fashion industry and giving some insight to various job opportunities within each level.------------------------------RESOURCESšUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resourceĀ here.------------------------------Connect with me:ww...
2024-09-09
27 min
Marketing EdVenture with Jacque' Walker
47: 3 Essential Visual Merchandising Concepts plus a Bonus
Episode 47. We have all been subject to one of the components of visual merchandising when making buying decisions.In a 4-part series, I will cover the 8 components of visual merchandising:SignageExterior DisplaysInterior DisplaysAtmosphericsFloorplansDisplay ElementsPlanogramsTouchpoints Today's topic is about Display Elements, Planograms, and Touchpoints.------------------------------RESOURCESšVisual Merchandising presentation (86 slides with notes guide)Marketing EdVenture WebsiteMarketing EdVenture TPT StorešUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities, quizzes, and 4...
2024-09-02
13 min
Marketing EdVenture with Jacque' Walker
46. Visual Merchandising - Creating an Irresistible Atmosphere and Floorplans
Episode 46. We have all been subject to one of the components of visual merchandising when making buying decisions.In a 4-part series, I will cover the 8 components of visual merchandising:SignageExterior DisplaysInterior DisplaysAtmosphericsFloorplansDisplay ElementsPlanogramsTouchpoints Today's topic is about Atmospherics and Floorplans.------------------------------RESOURCESšVisual Merchandising presentation (86 slides with notes guide)Marketing EdVenture WebsiteMarketing EdVenture TPT StorešUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projec...
2024-08-26
22 min
Marketing EdVenture with Jacque' Walker
45. 20 Exterior and Interior Displays Every Fashion Student Needs to Learn About
Episode 45. We have all been subject to one of the components of visual merchandising when making buying decisions.In a 4-part series, I will cover the 8 components of visual merchandising:SignageExterior DisplaysInterior DisplaysAtmosphericsFloorplansDisplay ElementsPlanogramsTouchpoints Today's topic is exterior and interior displays.------------------------------RESOURCESšVisual Merchandising presentation (86 slides with notes guide)Marketing EdVenture WebsiteMarketing EdVenture TPT StorešUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projec...
2024-08-19
31 min
Marketing EdVenture with Jacque' Walker
44. Unveiling the Silent Selling Element - Visual Merchandising & the Signage Component
Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions.In a 4-part series, I will cover the 8 components of visual merchandising:SignageExterior DisplaysInterior DisplaysAtmosphericsFloorplansDisplay ElementsPlanogramsTouchpoints This is one of the most popular topics for fashion educators to teach.------------------------------RESOURCESšVisual Merchandising presentation (86 slides with notes guide)Marketing EdVenture WebsiteMarketing EdVenture TPT StorešUltimate Fashion Marketing Class BundleMarketing EdVenture WebsiteMarketing EdVenture TPT Store This resource is packed with:4 vibrant presentations, fun and en...
2024-08-12
18 min
Marketing EdVenture with Jacque' Walker
43. Overcome Back to School Scaries | Prep for the Semester & Day One
Episode 43. Do you ever get to the week before you have to report back to your campus and feel like, "Where has my summer gone?"I understand that feeling all too well.In the episode, I give some insight of how you can:Streamline your prepDevelop your syllabusPrepare your lesson planMake it through "Day One"-----------------------------------------------------------Connect with me:www.marketingedventure.comEmail:Ā jwalker@marketingedventure.comIG:Ā Marketing EdVentureFB:Ā The HUB for Fashion Marketing TeachersPodcast:Ā Marketing EdVe...
2024-08-05
34 min
Marketing EdVenture with Jacque' Walker
42. Fashion Marketing School - Back to School Edition
Episode 42. Generally, there is no professional development for fashion teacher content.āFashion Marketing School was developed with this in mind.āFashion Marketing School is what EVERY new and veteran fashion teacher needs to immediately engage their students from the very first day of school.š Fashion Marketing Teachersš§µFamily and Consumer Sciences Teachersš»Business Teachersš©š¾āš«Any teacher who is teaching a Fashion Marketing course.This is the professional development you always wanted and needed as a fashion teacher.The best part is that ITāS FREE!!!...
2024-07-29
40 min
Marketing EdVenture with Jacque' Walker
41: Marketing and Merchandising - Contrast, Emphasis, Rhythm, and Movement | Principles of Design, Part 2
Episode 41. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement.Today I'm discussing Contrast, Emphasis, Rhythm, and Movement.-----------------------------------------Get the Fashion Marketing Start Pack to kick off an exciting semester of fashion engagement. Learn more about this package on:My websiteMy TPT storefront-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it...
2024-07-22
16 min
Marketing EdVenture with Jacque' Walker
40. Marketing and Merchandising - Balance, Emphasis, & Proportion | Principles of Design, Part 1
Episode 40. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement.Today I'm discussing balance, emphasis, and proportion.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-07-15
15 min
Marketing EdVenture with Jacque' Walker
39. Marketing and Merchandising Space, Form, Value, & Type | Elements of Design, Part 5
Episode 39. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design.Today I'm discussing space, form, value and type.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-07-08
20 min
Marketing EdVenture with Jacque' Walker
38. Marketing and Merchandising with Texture | Elements of Design, Part 4
Episode 38. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design.Today I'm discussing TEXTURE.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-07-01
12 min
Marketing EdVenture with Jacque' Walker
37. Marketing and Merchandising with Line | Elements of Design, Part 3
Episode 37. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design.Today I'm discussing LINE.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-06-24
18 min
Marketing EdVenture with Jacque' Walker
36. Marketing and Merchandising with Shape | Elements of Design, Part 2
Episode 36. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design.Today I'm discussing shape.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-06-17
26 min
Marketing EdVenture with Jacque' Walker
35. Marketing and Merchandising with Color | Elements of Design, Part 1
Episode 35. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design.Today I'm discussing color.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-06-10
26 min
Marketing EdVenture with Jacque' Walker
34. Exploring Marketing Functions | Developing a Marketing Concept Series, Part 3
Episode 34. This episode is a 3-part series about the marketing concept. I'm covering:target market,marketing mix,marketing functions.Today I'm discussing the marketing functions.-----------------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-06-03
41 min
Marketing EdVenture with Jacque' Walker
33. Creating a Marketing Mix | Developing a Marketing Concept Series, Part 2
Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering:target market, marketing mix, marketing functions.Today I'm talking about the marketing mix.------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-05-27
11 min
Marketing EdVenture with Jacque' Walker
32. Identifying a Target Market | Developing a Marketing Concept Series, Part 1
Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering:target market, marketing mix, marketing functions.Today I'm starting with the target market.------------------------------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.Follow me on InstagramĀ Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,Ā Ā Marketing EdVenture.
2024-05-20
17 min
Marketing EdVenture with Jacque' Walker
31. Managing Fashion Show Logistics | Mastering the Production Series, Part 10
Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on:securing your locationseatingchanging rooms the front and back of housesecurity. -----------------------------------------COMING SOON.....If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion...
2024-05-13
21 min
Marketing EdVenture with Jacque' Walker
29. Promotion - The 5 Key Marketing Elements | Mastering the Production Series, Part 9
Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production.-----------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:History of fashion showsTypes of fashion showsRoles within...
2024-04-29
40 min
Marketing EdVenture with Jacque' Walker
28. Spotlighting Stage Coordination in Fashion | Mastering the Production Series, Part 8
Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas:Music,PropsStage settingRunwayCapturing the show-----------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:History of fashion showsTypes of fashion showsRoles within the productionTheme developmentHosting a model callModels and merchandisingHow...
2024-04-22
36 min
Marketing EdVenture with Jacque' Walker
27. Creating a Compelling Design Story Through Theme Development | Mastering the Production Series, Part 7
Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors:There are 4 main elements to consider.Is the show designer focused or sourced apparel?Additional key determinants.-----------------------------------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break...
2024-04-15
29 min
Marketing EdVenture with Jacque' Walker
26. Model Management and Merchandise Acquisition | Mastering the Production Series, Part 6
Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show.-----------------------------------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:History of fashion showsTypes of fashion showsRoles within the productionTheme developmentHosting a model callModels and merchandisingHow to develop segmentsStage coordinationPromotionsLogistics
2024-04-08
34 min
Marketing EdVenture with Jacque' Walker
25. Casting Couture: Inside the Model Call Process | Mastering the Production Series, Part 5
Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined theĀ leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, soĀ youĀ can start fittings and practicing choreography for the show.Ā This episode is going to cover all things model call:PromotionRegistrationChoreographyThe TryoutSelection------------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production team...
2024-04-01
24 min
Marketing EdVenture with Jacque' Walker
24. Fashion Show Artistry: Crafting Themes for the Runway | Mastering the Production Series, Part 4
Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students.There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with myĀ fashion marketing students for ourĀ high school fashion show productions:Class/club group pitches,Collaboration with the fashion design class.Ā ------------------------------------------As a fashion mar...
2024-03-25
24 min
Marketing EdVenture with Jacque' Walker
23. Behind the Runway - Exploring the Key Roles in Fashion Shows | Mastering the Production Series, Part 3
Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them.Ā At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have:Ā Fashion Show DirectorModel CoordinatorMerchandise CoordinatorStage ManagerPromotions CoordinatorLogistics CoordinatorCommentary Coordinator.------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those do...
2024-03-18
37 min
Marketing EdVenture with Jacque' Walker
22. Fashion Show Types: Categories & Markets Defined | Mastering the Production Series, Part 2
Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:History of fashion showsTypes of fashion shows Roles within the productionTheme developmentHosting a model callModels and merchandisingHow to develop segmentsStage coordinationPromotionsLogistics-----------------------------------------Last week, we talked about fashion show history in Episode 21.This week, we're covering the types of fashion shows. I'll talk about:3 main categories...
2024-03-11
33 min
Marketing EdVenture with Jacque' Walker
21. Fashion Show History & Evolution | Mastering the Production Series, Part 1
Episode 21. We've taken a look into fashion week over the last two weeks.Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started.In this episode, I'll cover:The purpose of fashion showsHow the shows have evolvedThe rise of models-----------------------------------------------------------------As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce...
2024-03-04
25 min
Marketing EdVenture with Jacque' Walker
20. Fashion Forward: Uncovering the Essence of Fashion Week
Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week.This week we're going to be talking about:Why Fashion Week MattersUnveiling the Industry InsightsEngaging Student Activities-----------------------------------------------------------------RESOURCECheck out the Fashion Week resourcesĀ here. There are several activities and projects thatĀ enhance students' learning of concepts associated with Fashion Week and the industry.-----------------------------------------------------------------If you find this podcast valuable, please subscribe, rate, review an...
2024-02-26
21 min
Marketing EdVenture with Jacque' Walker
19. Fashion Week Unveiled: The What, Who, Where, and How of the World's Ultimate Style Showcases
This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about:What Fashion Week is,Where Fashion Week is held,How Fashion Week is organized,How often Fashion Week happens.--------------------------------------------------------------------------------RESOURCECheck out the Fashion Week resourcesĀ here. There are several activities and projects thatĀ enhance students' learning of concepts associated with Fashion Week and the industry.--------------------------------------------------------------------------------CTE Month is here.I'm celebrating by having a weeklyĀ GIVEAWAYĀ each Frid...
2024-02-19
16 min
Marketing EdVenture with Jacque' Walker
17. 4 Key Factors Marketers Need to Understand About Customers | Fashion Movement, Part 3
Episode 17. There are two different celebrations this month:š©š¾Black History Month š„ā¬š©š©š½āš«CTE MonthšØš¾āšš©š¾āšØš§š¾āš¼š§š¾āš³ššš š¾ .I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies. ------------------------------š„ā¬š© I just want to give a little black history here. So as I was doing some research, I came across information about the first known black educator. Her name is Susan King Taylor. She was the first black teacher to teach openly in a school for former slaves. She was born as a slave on a plantation in Georgia, and later lived with her grandmother...
2024-02-05
28 min
Marketing EdVenture with Jacque' Walker
16. 3 Simple Theories to Learn | Fashion Movement Series, Part 2
Episode 16. InĀ episode 14, I talked about the phases and the runs of the fashion cycle as a part of the Fashion Movement. TodayĀ in part twoĀ of thisĀ three-part series,Ā I'm going to go over threeĀ Fashion Theories:Trickle UpTrickle DownTrickle AcrossĀ RESOURCEEvery time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in the movement of fashion.Ā It's very key that fashion industry personnel understand the movement of fashion in order to effectively forecast trends; inform all industry levels; and sell to consumers.ThisĀ Fashion M...
2024-01-29
16 min
Marketing EdVenture with Jacque' Walker
15. DECA Executive Summary - Learn from an Event Judge
Episode 15. I am coming to you today with an interruption in the schedule of my fashion movement series to bring you a bonus episode. So I had the pleasure of being a judge at a DECA Competition last week. The reason why I want to bring you this episode is because I was judging written projects. I noticed that there was a disparity in the information that should have been provided in the executive summary. So what we're going to be talking about in this episode in reference to the Executive Summary is:Why you need...
2024-01-22
29 min
Marketing EdVenture with Jacque' Walker
14. Phases & Runs of the Fashion Cycle | Fashion Movement Series
Episode 14. I am going into a 3-part series about the movement of fashion. You will have an opportunity to learn a few things or just to refresh about how fashion moves, and why it's important for us to know about the movement of fashion.Fashion industry personnel understand the necessity of studying the movement of fashion in order to effectively forecast trends; inform all industry levels; and sell to consumers.Ā The seriesĀ focuses on the:Part 1 - Fashion CyclePart 2 - Fashion TheoriesPart 3 - Environmental Factors that influence fashion....
2024-01-15
21 min
Marketing EdVenture with Jacque' Walker
13. CTSO Sponsor - Competition Trip Guideline
I know many of you are back in the classroom or headed back to the classroom. And really what that means is thatĀ CTSO competition is headed into full speed ahead. Right?I know that because I'm actually going to be a judge this year for the district in which I used to teach in. And that's going to be happening in a couple of weeks. I really look forward to judging, being on the opposite side of the coin this year as a judge.So anyhow, I know that I've been talking about DECA r...
2024-01-08
35 min
Marketing EdVenture with Jacque' Walker
12. CTSO Sponsor - Chapter Prep for Competition
Welcome to 2024. Let's get this season started.So as Nigel in the infamous movie, The Devil Wears Prada said, All right, everyone, Gird your loins. And he said this in preparation for Miranda, the infamous Miranda walking into the building. I'm saying it in reference to the DECA season and CTSO season, walking into the building. it is January and it is time to get ready for competition. You've done all of your prep. Now it's time to get the show on the road. In this episode, we're going to be talking about a DECA Advisor Prep...
2024-01-01
26 min
Marketing EdVenture with Jacque' Walker
11. DECA Project Prep Framework with FREE Resources
Episode 11. Merry Christmas. Yes, I'm releasing an episode on Christmas Day, but rest assured that I am spending time with my family. So yesterday I got to see my eight month old granddaughter walk, yes walk at eight months, eight months old, she's practically running at this point. Not surprising though, since both of her parents are track athletes, and I'm pretty sure she's trying to keep up with her two older sisters.This week, I'm talking about a DECA project prep framework. It consists of three parts.Project development.Presentation.AdministrationIt's a...
2023-12-25
31 min
Marketing EdVenture with Jacque' Walker
10. An Alumna's Pursuit of Her Passion for Fashion
When I tell you that Iām so proud of my alumni, itās an understatement. As I said in another episode, through social media I see them going to college, starting careers, and adulting. But sitting down and chatting with them really allows me to hear how CTE and CTSO programs ignite a spark in them that continues to fuel their life choices and career journey .Today Iām talking with a 2017 graduate of my Fashion Marketing Program, Edna Palacio. She was one of my more quiet students who really blossomed post secondary in pursuit of her pa...
2023-12-22
32 min
Marketing EdVenture with Jacque' Walker
9. DECA Roleplay Prep Framework with FREE Resources
Episode 9. Itās CTSO competition season. Iāve decided to share with you my proprietary DECA Roleplay Prep Framework.Itās 3 parts and covers:Case Study PrepPresentationĀ AdministrationIf you sponsor a different CTSO, listen in because you may be able to apply some of these strategies for your organization. So grab your notepad and pen to be ready to take lots of notes. RESOURCEThe DECA Roleplay Prep Framework resources discussed are FREE and available here.------------------------------TheĀ Ultimate Fashion Marketing Class BundleĀ is packed with 4 vi...
2023-12-18
26 min
Marketing EdVenture with Jacque' Walker
Welcome to Marketing EdVenture for Business, Fashion, Marketing, and CTE Educators!
Hey there,Welcome to āMarketing EdVenture with Jacqueā Walkerā, THE online resource for FashionMarketing and CTE Educators.Iām a former marketing educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; andcertified entrepreneurship academy while being a DECA advisor. I have over 20years of experience in sales, retail management, and project management.My mission is to equip secondary educators with marketing resources to connect theclassroom to digital natives while cultivating an engaged...
2023-11-03
02 min
The Edventure Brief
For the Love of Longevity! with Celine Halioua | Edventure Emerge 2021
We are incredibly excited to release our last episode from the Edventure Emerge series, with none other than Celine Halioua. Celine is the founder of biotech company, Loyal, which has raised over $38M in VC funding for its mission to develop drugs specifically designed to extend the healthspan and lifespan of dogs (and hopefully, one day, humans!). She was previously Chief of Staff to Laura Demming at the Longevity Fund. Tune into her riveting conversation with Rahul Rana and Jared Tumiel (who joins us half way through the episode), as they discuss the science of ageing, the role of...
2022-07-13
48 min
The Edventure Brief
Formulas for unlocking venture funding | Edventure Emerge 2021
In this panel of Edventure Emerge 2021, we are joined by Milly Shotter (Bethnal Green Ventures), Cleo Sham (Stride), Ivan Fernandez (Enzo Ventures) and Jamie MacFarlane (Creator Fund) sharing their perspective on fundraising for a startup. They discuss what VCs are looking for, fundraising strategies, and how to avoid common pitfalls. Hosted by Wade Fletcher (Undercover VC).
2022-06-16
56 min
The Edventure Brief
Europe's University Startup Scene | Edventure Emerge 2021
In this talk of Edventure Emerge 2021, Jack Chong (OX1), Riam Kanso (Conception X) and Paris de L'Etraz (IE Venture Lab) discuss Europe's university startup scene and what it takes to build entrepreneurship ecosystems. Hosted by Michelangelo Valtancoli (Stride). Ā
2022-06-07
59 min
The Edventure Brief
Building Revolutionary Startups at University | Edventure Emerge 2021
In this Edventure Emerge episode, we reveal the secrets of successful student entrepreneurs, who built incredible startups on university campuses. Our host, Joel Alexander (Crowdpad), is joined by Ahana Banerjee (Clear), Jolyon Martin (Petmedix) and Kyle Grant (Oxwash), with accolades ranging from Forbes 30u30, to joining YC, to multimillion dollar (oversubscribed) funding rounds. They cover time management alongside university, the barriers to success they faced, and the differences in UK and US ecosystems for promoting entrepreneurship at university. The founders get candid about the first round of institutional money they raised and they mistakes they made with...
2022-05-23
57 min
The Edventure Brief
Agile partnerships: keeping your equity agile and future-proofed | Edventure Emerge 2021
Ifty Nasir is the founder and CEO of Vestd. Throughout his career he has built businesses and led high performing teams. He is a strong believer in the āOwnership Effectā and advises businesses on how to share equity to incentivise teams and unlock value. An entrepreneur since his teens, and an āintrapreneurā in the global energy industry, Ifty reached the most senior levels at BP and Essar Energy. His mission is to transform the āshareholderā world, currently dominated by ācashā, to one more reflective of the contribution made through human endeavour, energy and hard work. In...
2022-03-18
26 min
The Edventure Brief
Disrupting Stereotypes With Quantum Ballerina Dr. Merritt Moore | Edventure Emerge 2021
Dr. Merritt Moore is a quantum physicist and professional ballerina. She graduated with Magna Cum Laude Honors in Physics from Harvard and graduated with a PhD in Quantum Optics from the University of Oxford. She also pursues a professional ballet career, previously with the Zurich Ballet, Boston Ballet, English National Ballet, and Norwegian National Ballet. She was awarded Forbes 30 under 30 and is now dancing and choreographing with robots. Join Zara Zaman, co-founder of Edventure, as she talks with Merritt about her journey, the challenges she faced balancing arts and science, her thoughts on the education system and her advice...
2022-03-13
33 min
The Edventure Brief
EdTech (r)Evolution: Exploring the Future of Learning with Raya Bidshahri, James Lo and Taras Polischuk | Edventure Emerge 2021
What is the future of EdTech? In this Edventure Emerge Panel, we try to answer exactly this question. Ā Raya Bidshahri (School of Humanity), James Lo (Mana), Taras Polischuk (Dorm), and Kourosh Ghaffari (Waves) walk us through their EdTech ventures while elaborating on which problems and gaps within the sphere of education their startups are tackling. We talk about the lack of engagement and enthusiasm in high-schoolers, disillusionment, and disappointment of students about the lack of preparation for "real life" jobs by universities, whose fees are on an upward trajectory. Our four guests then propose steps to reverse these trends a...
2022-01-18
49 min
The Edventure Brief
Being Your Own Doctor, Psychedelics and Venture Capital with Alejandra Borda | Edventure Emerge 2021
Join us for our most spontaneous talk from Edventure Emerge 2021, Europe's biggest conference for student founders and researchers. In this episode, we were joined by Fifty Years Venture Fellow Alejandra Borda, who bravely stepped in at a moment's notice for an impromptu discussion after a speaker no-show! We discussed a wide range of topics including women's health, the use of psychedelics to treat neuropsychiatric diseases such as PTSD and depression as well as for enhancement, and how novel startups in the sphere of biotech and health tech such as OURA, levels or Viome help people better understand their biology...
2022-01-08
39 min
The Edventure Brief
How to Start a Career in Entrepreneurship with Christian Keil | Edventure Emerge 2021
Astranis is building the next generation of internet satellites, improving access to internet connectivity by making smaller and more powerful satellites at a fraction of the cost. Join their Chief of Staff, Christian Keil, who after having been in San Francisco for a while, has made it one of his goals to share the advice that he wishes he had when he was trying to break into startups. Spoiler alert: you don't have to start a startup to have an impactful career in entrepreneurship.Ā Read more about Astranis at: https://www.astranis.com/ Ā Ā Check out Chr...
2021-12-28
24 min
The Edventure Brief
From writing about startups to running one with Steve OāHear | Edventure Emerge 2021
Steve OāHear, VP of Strategy at Zapp, talks about his journey from writing about startups, at Techcrunch, to actually running one. In this episode, he shares his thoughts with Zara, co-founder of Edventure, on the importance of multidisciplinary teams for disruptive technologies and the false dichotomy of arts and STEM. He reveals how Zapp are carving out their niche in the on-demand delivery scene, requiring entirely new types of supply chains. He also explores the delicate balance of journalismās duty to hold power to account but to not lose sight of nuance, or forget the humans behind a st...
2021-12-22
33 min
The Edventure Brief
Talking Biotech with NFX Bio General Partner Omri-Amirav Drory
In this episode of The Edventure Brief, the Edventure Co-Founders Ragnor Comerford and Fynn Comerford sit with Omri-Amirav Drory, Ph.D., general partner at NFX Bio. Following his Ph.D., he founded Genome Compiler, developing software for genetic engineers, molecular biologists and synthetic biologists, which was later acquired by Twist Bioscience. After heading Corporate Development at Twist, he founded Tech.Bio (https://www.tech.bio/), investing in and advising disruptive biotech companies such as Mammoth Biosciences, immunai, C2i Genomics, and many more. We discuss his career path leading him from the lab bench to the VC table. We explore...
2021-09-24
50 min
The Edventure Brief
Making the Retail Industry More Sustainable with Cally Russel, Founder and CEO of Mallzee
In this podcast episode, we sit with Cally Russel, founder and CEO of Mallzee, a unique data and technology company, founded in Scotland in 2013. Mallzee aims to change the retail industry with the Malzee App and Malzee Insights. While the Mallzee App allows consumers to browse clothes through Mallzees 'Tinder-style' system and buy from 100s of high street brands direct from their phone, Mallzee Insights leverages these unique real-time/real consumer opinions to provide retailers with valuable insights.Ā In this podcast, we discuss how Mallzee's solution can help disrupt the notoriously unsustainable retail industry by helping retailers understand what is g...
2021-09-02
53 min
The Edventure Brief
The STEM Gap, Why It Exists And What We Can Do About it With FUTURE ME
In this podcast episode, we sit with Alexandra Pacuraru, Hayaat Nankya Kagimu, and Stuthi Hegde, who are team members of Future Me, a startup that aims to encourage students to chose STEM-related careers. In this episode, we discuss the STEM gap: Women make up only 28% of the workforce in science, technology, engineering, and math (STEM), and men outnumber women majoring in most STEM fields in college.Ā We discuss the emergence of the STEM gap at the pre-school level and potential causes like disparities in gender attributions between STEM and non-STEM subjects. With an eye on Future Me's mission, we explore t...
2021-07-30
59 min
The Edventure Brief
Global Equity Investor Natasha Braginsky Mounier On How To Succeed in a Rapidly Changing Financial Industry
In this podcast episode, we sit with Natasha Braginsky Mounier, independent director at Sberbank and senior fellow at FCLTGlobal. We discuss her early career following Harvard Business School, working as a financial analyst at The Blackstone Group and Corporate Finance Associate at JP Morgan. She elaborates on how the turbulent political climate affects investment outcomes for investors, particularly the changes following the election of Biden. We move on to discuss how climate stewardship and ESG oriented investing are gaining traction, and particularly, how societal pressure leads to such changes. Natasha also points out how role models can help women, in...
2021-07-27
1h 28
The Edventure Brief
Eradicating Period Poverty - Celia Hodson, Founder of Hey Girls!
In this podcast episode, we sit with Celia Hodson, the founder of Hey Girls, a community interest company aiming to eradicate period poverty in the UK. For every period product bought from Hey Girls, one period product is donated to someone in need. Celia Hodson kindly elaborates on the beginnings, ideation, and launch of Hey Girls and the mission of eradicating period poverty and achieving period equality and dignity. She elaborates on the core beliefs of Hey Girls and the importance of ecological sustainability in social enterprises. Ā She also gives practical advice on navigating negotiations with stockists like ASDA, Waitrose, a...
2021-06-18
34 min
The Edventure Brief
Raya Bidshahri, Founder of School of Humanity
In this episode, we sit with Raya Bidshahri, the founder of Awecademy and School of Humanity, an online high school with an interdisciplinary curriculum, where learners develop skills and mindsets by solving global challenges. Raya, who has been featured by BBC as one of the top 100 most influential women globally, shares with us the key lessons she learned throughout her entrepreneurial journey regarding what investors are looking for, how to build a solid founding team, challenges and opportunities of founding as a student, the importance of networking and many other valuable lessons!Ā Ā Connect with Raya Bidshahri: Ā h...
2021-06-04
41 min
The Edventure Brief
Gareth Williams on Founding Skyscanner, Building an Innovative Team and What It Takes to Build a Unicorn - EP. 9
Welcome to the edventure brief, the podcast hosted by edventure, a pan-European student-run accelerator, and venture builder. In this episode, we sit with Gareth Williams, Founder of Skyscanner to gain insight into his journey to starting a metasearch engine and travel agency based in Edinburgh, Scotland.Ā Be sure to like, comment, and subscribe - we'll be uploading new podcasts every week where we spotlight some of the world's leading start-up founders and VCs to talk about their journeys and experiences in the field. Make sure to check out our website and follow us o...
2021-03-25
55 min
The Edventure Brief
Taylor Price (Tap Intuit) and Louise Truman (Leg Up Network) on juggling businesses and university, TikTok and the power of social media - EP. 7
Welcome to the edventure brief, the podcast hosted by edventure, a pan-European student-run accelerator, and venture builder.Ā In this episode, Louise Truman from Leg Up Network and Taylor Price from TAP Intuit join us to discuss the struggles of balancing university and businesses, how TikTok is shaping marketing strategies and the underlying power of social media.Ā Be sure to like, comment, and subscribe - we'll be uploading new podcasts every week where we spotlight some of the world's leading start-up founders and VCs to talk about their journeys and experiences in the field. Make sure to check out our website an...
2021-02-04
46 min
The Edventure Brief
Nigel Eccles on his start-up journey, seasonal marketing & the US legal system
Welcome to The EdVenture Brief, the podcast hosted by the managing team of EdVenture, Scotland's first student-led accelerator.Ā In this episode, we sit down with Nigel Eccles, CEO and Co-founder of both Fanduel and Flick, where we discuss the transition of his start-up journey, different modes of strategy implementation, insight into his bittersweet experience with seasonal marketing, tackling the US legal system and more! He also shares his core beliefs on what attributes make a successful company and emphasises his tips on team-building. Ā Be sure to like, comment, and subscribe - we'll be uploading new podcasts every week where we sp...
2021-01-16
51 min
The Edventure Brief
Investor pitches, characteristics of successful start-ups and the startup ecosystem nowadays, Steven Drost (CSO at CodeBase
Welcome to The EdVenture Brief, the podcast hosted by the managing team of EdVenture, Scotland's first student-led accelerator. This week, we sit with Steven Drost, CSO of CodeBase and founder of Stipso Ltd., and talk about investor pitches, how they should look like and what to avoid! He also shares inspirational insights from his entrepreneurial journey outlining characteristics of successful startups as well as sharing his thoughts on the startup ecosystem nowadays! Be sure to like, comment, and subscribe - we'll be uploading new podcasts every week where we spotlight some of the world's leading start-up founders and VCs to...
2020-12-19
57 min
ESSDACK EDventure Cast
Ep. 27 | ParentCamp, Leveling the Playing Field | feat. Laura Gilchrist
Mid December Jaime and Glen got the chance to catch up with Laura Gilchrist to chat about ParentCamps. Laura shares how to host one, the benefits of hosting your own ParentCamp, and shares some of her experiences with ParentCamps. Connect with ParentCamp https://www.parentcamp.org/ https://twitter.com/ParentCamp https://www.facebook.com/parentcamp How can you find Laura on Social Media? https://twitter.com/LauraGilchrist4 https://www.instagram.com/lauragilchrist4/ Chat with...
2019-01-24
31 min
ESSDACK EDventure Cast
Ep. 26 | The Season for Giving | feat. Brett Marrs
Students of Brett Marrs woodshop class at USD 261 Campus High School, are in their third year of building handmade toys for Toys for Tots. They expect to deliver 500 of these so needy kids will have a toy for Christmas. On this episode, we get a chance to catch up with Brett and chat about this year's project. Thinking of doing something similar at your school but need a little help getting started? bmarrs@usd261.com Find out more about Campus High School USD 261. http://usd261.com/campus/ https://twitter.com/chs_activities How can you connect with our host of...
2018-12-13
27 min
ESSDACK EDventure Cast
Ep. 24 | What is a Students Life Worth | feat. Gretchen Thompson from Gaggle
Since the inception of Gaggle as a student email provider in 1998, the company has grown significantly adding products that help schools create safe learning environments. In this episode, Gretchen Thompson Regional VP of Sales joins host Jaime and Glen to discuss what Gaggle is and shares some stories of success saving lives. How can you connect with Gaggle? https://www.gaggle.net/ https://twitter.com/Gaggle_K12 https://www.facebook.com/GaggleK12 Have an idea for a podcast or just want to connect with the hosts of EDventure Cast? https://twitter.com/CalamityJaimeH https://twitter.com/ObiWanGlenobi
2018-11-28
15 min
ESSDACK EDventure Cast
Ep. 22 | WHAT IS JANE'S WHY | feat. Jane Seward
"My passion is helping educators build a firm foundation of reading skills that empowers all children to become forever learners." Jane Seward ESSDACK Literacy Consultant Jane Seward is our guest for Ep. 22 of EDventure Cast. She facilitates learning in Pathways to Reading and is the author of Literacy Learning Stations card decks. Find out Jane's "WHY" for her passion for teaching kids the skills to becoming forever learners. How can you find Jane's Literacy Learning Stations? https://shop.essdack.org/display/author/Jane%20Seward Looking for information about Jane's workshop? https://essdk.me/LiteracyLearningStationsworkshop Jane Seward https://www.essdack.org...
2018-10-03
27 min
ESSDACK EDventure Cast
Ep. 21 | #ONEWORD REFLECTIVE | feat. Mark French
Mark French is the Principal at Gatewood Elementary in the Hopkins Public Schools in Minnesota. He is involved with #principalsinaction and the #goodnewscalloftheday. He embraces social media, it's what the kids do so what better way to get to know what they are into. How can you find Mark on the web? https://principalfrench.com https://twitter.com/PrincipalFrench Connect with the hosts of EDventure Cast Jaime Howard https://essdk.me/jaimehoward https://twitter.com/CalamityJaimeH Glen Duran https://essdk.me/glenduran https://twitter.com/ObiWanGlenobi
2018-09-05
28 min
ESSDACK EDventure Cast
Ep. 20 | Chasing Squirrels | feat. Rachel Thalmann
Inspired Leadership has trained thousands of individuals and a multitude of schools and organizations on energy, engagement, and leadership. Their mission is to assist you in magnifying your INner greatness. By increasing you awareness and uncovering thoughts and actions impeding your journey, you can create a life and culture you want. Come along with hosts Jaime Howard and Glen Duran as they have a sit-down chat with Rachel Thalmann, Certified Professional Coach & Writer. Connect with Rachel https://twitter.com/RachelThalmann https://inspiredleadershipwithin.com/blog/ INspired Leadership https://inspiredleadershipwithin.com/#home https://shop.essdack.org/display/cat/INspired%20Leadership Connect with...
2018-08-29
45 min
ESSDACK EDventure Cast
Ep. 19 | Rapport Comfort Safety | feat. Kim Herron
Jaime and Glen talk school redesign and more with their guest Kim Herron, Innovation Coach at Eisenhower Elementary in the McPherson USD 418 school district. Connect with Kim https://twitter.com/herronfive https://www.facebook.com/kherron5 Connect with the hosts of EDventure Cast: Jaime Howard https://essdk.me/jaimehoward https://twitter.com/CalamityJaimeH Glen Duran https://essdk.me/glenduran https://twitter.com/ObiWanGlenobi
2018-08-13
58 min
ESSDACK EDventure Cast
Ep. 18 | Every Student Every Class Every Day | feat. Chris Woods
On this episode of ESSDACK's EDventure Cast; hosts Jaime and Glen catch up with the host of the STEM Everyday podcast Chris Woods. They discuss a wide range of topics from education to his grandpa's connection to the Moon rover. How can you connect with Chris Woods? http://dailystem.com/ https://twitter.com/dailystem https://www.instagram.com/dailystem/ https://www.youtube.com/channel/UCy2qR4oqWdhIKgA6a3ByJ_Q Connect with the hosts of EDventure Cast: Jaime Howard https://essdk.me/jaimehoward https://twitter.com/CalamityJaimeH Poor little Pup https://twitter.com/CalamityJaimeH/status/1021929471400665089 Glen Duran https://essdk.me...
2018-08-08
45 min
ESSDACK EDventure Cast
Ep. 17 | RECONNECTING WITH FRIENDS | feat. Jill Weber, Brent Kerr, TJ Warsnak, & Derek Schutte
On this episode of EDventure Cast, recently at ESSDACK's 2018 Podstock conference hosts Jaime and Glen got to looking around and realized they had visited with a lot of attendees either on a Destination EDventure of EDventure Cast so what a better time to catch up. Find guests of episode 17 of EDventure Cast: Jill Weber Destination EDventure | The Pilot Episode | feat. Jill Weber https://youtu.be/sEspFymmsnk https://twitter.com/JillWebs http://aviewoftheweb.blogspot.com/ Brent Kerr https://twitter.com/brent_kerr1 http://brentkerrbuilds.com/ Derek Schutte https://twitter.com/coachschutte T.J. Warsnak https://twitter.com/thewarsnak The Best Podstock...
2018-07-30
1h 05
ESSDACK EDventure Cast
Ep. 16 | 2018 KANSAS TEACHER OF THE YEAR | Samantha Neill
What a joy it was to interview the 2018 Kansas Teacher of the Year Samantha Neill from USD 313 Buhler High School where she teaches English. She was one of eight finalist for the honor. Samantha's first interview was with Buhler High School where she has been for 15 years. She received her bachelorās degree in English and secondary education in 2002 from Emporia State University. In 2008, Neill received her masterās degree in curriculum and instruction from Wichita State University. How can you connect with Samantha? https://twitter.com/SJNeill13 https://bhs.usd313.org/apps/news/article/811090 https://www.ksde.org/Home/Quic...
2018-07-17
48 min
ESSDACK EDventure Cast
Ep. 15 | RESPECT LEADS TO RESPECT | feat. James Moffett
James is the principal of Derby Hills Elementary School in Derby, Kansas. Throughout his career, Moffett has taught various demographic groups, observing the differences and similarities in effective instructional and behavioral strategies. Ultimately, James realized what we all know meaningful relationships enhance behavior and academic success. He often threw around the words āgritā and āperseveranceā but after viewing the movie documenting Jim Sporlederās work in Washington Paper Tigers, it came full circle. Since then, James has worked to create a trauma-informed and trauma-responsive environment at Derby Hills, encompassing safe spots, mindfulness, self-regulation, and an explicit SEL curriculum. How can you connec...
2018-07-09
34 min
ESSDACK EDventure Cast
Ep. 2 | The EDventure Continues | featuring Eric Stambaugh
On Episode 2 of EDventure Cast @CalamityJaimeH and @ObiWan_Glenobi are excited to continue the EDventure with our friend from Destination #EDventure: 001 Eric Stambaugh, Instrumental Music Teacher for @BuhlerBands from @BuhlerUSD313 High School. In the conversation we ask Eric about the future of marching band, their spring break trip to Washington D.C., plus we discussed the upcoming #nationalwalkout. Eric Stambaugh Twitter: https://twitter.com/08Ethan Buhler Bands Website: http://www.buhlerbands.org Twitter: https://twitter.com/buhlerbands Facebook: https://www.facebook.com/buhlerband/ Connect with the hosts of EDventure Cast Jaime Howard ESSDACK: https://www.essdack.org/157228_2?personID=112779 Twitter: https...
2018-03-18
21 min