Shows
egta's Expert Series38 - Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles.Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from differences in streaming trends between Europe and the US, to broadcasters’ evolving relationship with YouTube, the strategic potential of bundling services, and what’s next for media innovation—highlighting both risks and exciting opportunities in a fast-changing landscape.2025-04-0827 minegta's Expert Series38 - Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles.Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from differences in streaming trends between Europe and the US, to broadcasters’ evolving relationship with YouTube, the strategic potential of bundling services, and what’s next for media innovation—highlighting both risks and exciting opportunities in a fast-changing landscape.2025-04-0827 minegta's Expert Series37 - Jack Myers on Leadership, AI, and the Future of MediaExpert series with Jack Myers on Leadership, AI, and the Future of Media - In this episode, we sit down with Jack Myers to discuss his new book, The Tao of Leadership. Blending Eastern philosophy with modern leadership strategies, Myers explores how to navigate an AI-driven world while maintaining a human touch. Our conversation focuses on how these insights apply to the advertising industry, offering practical tools for balancing technology and creativity in an evolving landscape.2025-04-0840 min
Conférences Paris Radio Show 2025[Podcast] J1-14h - egta Expert Series ITW - Céline Huart - TF1 PubThierry Mars partage son parcours et discute des défis et opportunités pour TF1 Pub dans l'audio digital. Il aborde la monétisation, la qualification de l'audience, les partenariats pour la data, et présente l'initiative Audiolab. L'épisode se conclut par des remerciements.
(0:13) Introduction et parcours professionnel de Thierry
(2:11) Défis et opportunités pour TF1 Pub dans l'audio digital
(3:38) Monétisation et qualification de l'audience digitale
(5:09) Partenariats pour la data et la mesure d'audience
(6:59) Présentation de l'initiative Audiolab de TF1 Pub
(9:22) Conclusion et remerciements
2025-01-2810 min
Conférences Paris Radio Show 2025[Podcast] J1-14h - egta Expert Series ITW -Charles Cournet - Radio France PublicitéCharles Cournet et Thierry Mars discutent des défis pour Radio France Publicité, l'importance de la proximité, l'utilisation éthique de l'IA, et les priorités en matière de mesure d'audience. L'accès aux petits annonceurs est aussi abordé avant la conclusion de l'épisode.
(0:14) Introduction et questions rapides avec Charles Cournet et Thierry Mars
(3:31) Défis pour Radio France Publicité et importance de la proximité
(5:59) Utilisation de l'IA et éthique dans la radio
(8:40) Priorités immédiates et mesure de l'audience
(10:26) Accès aux petits annonceurs et conclusion
2025-01-2812 min
Conférences Paris Radio Show 2025[Podcast] J1-14h egta Expert Series ITW - Bertrand Spinelli - Skyrock PublicDans cet épisode, Thierry Mars et Bertrand Spinelli discutent des défis et stratégies de Skyrock, de la collaboration mondiale et du rôle de la radio comme média de masse. Ils explorent aussi les innovations de Skyrock et l'intégration de nouvelles audiences.
(0:14) Introduction et présentation de Bertrand Spinelli
(1:17) Questions flash pour découvrir Bertrand Spinelli
(2:43) Défis et stratégies de Skyrock
(5:09) Collaboration globale et la radio comme média de masse
(8:18) Innovations de Skyrock et intégration de nouvelles audiences
2025-01-2811 min
Conférences Paris Radio Show 2025[Podcast] J1-14h - egta Expert Series ITW - Cécile Chambaudry - NRJ GlobalThierry Marx présente l'EGTA avant d'introduire Cécile Chambaudrie. Elle répond à des questions éclair et discute des défis de l'audience radio. L'importance de la fédération des acteurs audio indépendants est explorée, ainsi que les enjeux de la mesure d'audience totale.
(0:00) Introduction et présentation de l'EGTA avec Thierry Mars
(1:12) Objectifs de l'épisode et introduction de Cécile Chambaudrie
(1:57) Questions éclair et réponses de Cécile Chambaudrie
(4:16) Discussion sur les défis de l'audience radio et audio
(7:06) Importance de la fédération des acteurs audio indépendants et transition vers une offre de conseil
(9...2025-01-2811 min
Santos do Fundão#088 - São João Maria Vianney (O Cura D'Ars)Faaaaaala Santidade!Você conhece a história de São João Maria Vianney?São João Maria Vianney foi um padre francês simples, mas extraordinário, que transformou uma pequena vila chamada Ars em um grande centro de espiritualidade. Com uma fé inabalável e uma dedicação incomparável à confissão, ele se tornou conhecido como o "Padroeiro dos Párocos".
Esse homem incrível tinha uma vida muito humilde. Desde pequeno, enfrentou dificuldades nos estudos, principalmente no seminário, mas nunca desistiu do chamado que sentia. Como sacerdote, ele conquistou os corações das pe...2025-01-271h 21egta's Expert Series36 - Sonali Rai (Senior Manager, Media, Culture and Immersive Tech, RNIB) On Ad AccessibilityJoin Katty Roberfroid, Director General of egta, for an engaging conversation with Sonali Rai, Senior Manager of Media, Culture, and Immersive Tech at RNIB. They’ll explore Sonali’s work in making advertising more inclusive and accessible to all audiences, particularly those with visual impairments. The discussion will also highlight her recently published report, which provides a detailed analysis of the accessibility of the top 12 Christmas ads in the UK. Together, they’ll reflect on the progress made and the steps still needed to ensure advertising reaches and resonates with everyone.2024-12-0317 minegta's Expert Series35 - Tom Webster (Partner, Sounds Profitable) on the podcast landscapeJoin us in celebrating International Podcast Day with this special edition, where our Senior Manager, Katerina Borovska, speaks with Tom Webster, Partner at Sounds Profitable, about his recent Podcast Landscape Study and the latest trends in the thriving podcast ecosystem.
They discuss topics such as podcasts and video, the growth opportunities in podcasting, different age group audiences, aspects of churn and reasons listeners tune out, the potential of podcasts in advertising, value propositions, podcast discovery, and more.2024-09-3009 minegta's Expert Series34 - Hitesh Bhatt (Senior Director, CTV/OTT (EMEA), Pubmatic) on CTV and programmatic tradingIn this episode Hitesh Bhatt, Senior Director, CTV/OTT (EMEA) at Pubmatic, comments on the impact of global streamers and how they affect the world of programmatic and CTV.
He looks into the latest programmatic trading and buying trends in Europe and the US, navigating questions like:
What role does programmatic play in Europe's media future, and how can broadcasters stay competitive? What does programmatic offer in terms of creative control or the ability to support various compliance requirements, particularly for broadcasters? How can programmatic help ad buyers make the buying process simple and more...2024-09-0921 minegta's Expert Series33 - Estelle Reale (Chief Marketing Officer, DK) on calculating the environmental impact of advertisingWe get to grips with the critical topic of calculating the environmental impact of advertising with Estelle Reale, CMO at DK. We investigate the development and challenges of DK's carbon calculator tool, discuss the broader implications of sustainability in the advertising industry and provide practical advice for markets at different stages of their ecological transition.
2024-07-1131 min
The Media Leader PodcastHow to survive Cannes Lions — interviews with media leadersFlash interviews from the Croisette with media leaders — what's it really like here, what makes it worthwhile for media people looking to sell and ink deals, where are the best parties and how do you stand out?This is an epic episode — skip to your favourite part!Highlights: 03:10: Chris Kleinschmidt, VP, advertising, TiVo07:45: David Jones, founder and CEO, The Brandtech Group15:30: Louise Johnson, CEO, Fuse (Omnicom)19:35: Chris Volmer, managing director and managing partner, MediaLink28:20: Anne-Laure Dreyfus, TV director, Egta33:35: Marc Guldimann, founder and CEO...2024-06-2449 min
RedTech daily podcast - Powered by AIEgta's new charter, Kathy Robert Freud's insights, and the rise of in-car entertainment trendsIn this episode, we dive into Agta's new industry charter, hear insights from Ector's Kathy Robert Freud, explore a DTS report on connected car entertainment, and discuss the rise of video and gaming in vehicles. We also provide an overview of the RedTech Summit 2024 in Lisbon, including its themes and sessions.
(0:00) Introduction to today's episode
(0:41) Agta's new industry charter announcement
(1:24) Comments by Ector director general Kathy Robert Freud
(2:42) DTS report on connected car entertainment trends
(3:39) Growth of video and gaming in vehicle entertainment
(4:41) Overview of the RedTech Summit 2024 in Lisbon
(5:03) Themes and sessions at the RedTech Summit 2024
(6:29) Conclusion and sign-off...2024-06-1406 minegta's Expert Series32 - Alexandra Pimor (Director, Nature Governance Agency) on sustainable decision-makingWhy is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability?
Sustainability is systemic and intergenerational, said Alexandra Pimor exploring these questions. In this Expert Series, our host Anne-Laure Dreyfus, welcomed Alexandra Pimor, Director at Nature Governance, to dive deep into different aspects of sustainability and eco-friendly decision-making.2024-04-1024 minegta's Expert Series31 - Wim Vermeulen (Director of Strategy and Sustainability, Bubka) on sustainable communicationWhy should businesses put sustainability at the top of the corporate agenda?
Our host, Iris Weissbuch, was delighted to welcome Wim Vermeulen, Director of Strategy and Sustainability at Bubka, to address these questions and more.
Tune in to this episode to learn the key principles of sustainable communication and what makes sustainable advertising credible.2024-04-1014 min
Da wo's weh tutGitarre und Haltung: Interview mit Michael KochHeute wird es musikalisch bei uns, denn wir haben einen ganz besonderen Gast. Mit an unserem Tisch sitzt heute Michael Koch - Gitarrist, Gitarrenlehrer, ehemaliger Ausbilder für zukünftige Gitarrenlehrer, Mitgründer des Gitarrenbauwettbewerbs der EGTA, Sektion Deutschland, Ergonomiebegeisterter, Bastler und, ich darf das sagen, Perfektionist. Warum ich das sagen darf? Ich bin seine Tochter! Darum: Hallo Papa!WWW.BEWEGUNGSGRADE.DEINSTAGRAM: DAWOSWEHTUT2024-01-0544 minegta's Expert Series30 - Tracy Gilliam (Chief Strategy Officer, Futuri) on The Future of Radio and AIWhat does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue generation and speed up the sales cycle?
During the latest episode of egta's Expert Series, we address these questions and more. Our host, Thierry Mars, was delighted to welcome Tracy Gilliam, Chief Strategy Officer at Futuri, to explore how broadcasters and sales houses can leverage AI to be more efficient and proficient in future-proofing their business and to k...2023-12-1116 minegta's Expert Series29 - Ian Whittaker (Managing Director and Owner, Liberty Sky Advisors) on speaking the language of the CFOWhy should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are key to persuade clients of the essential role advertising plays in growing their businesses?
In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to welcome Ian Whittaker, Managing Director and Owner at Liberty Sky Advisors, to discuss How to speak the la...2023-11-2920 minegta's Expert Series28 - Daryl Battaglia (Senior Vice President Measurement, Triton Digital) on Hybrid Audio Measurement.What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?
During the latest episode of egta's Expert Series, we dive into these questions, and more. Our host, Ania Lara, was delighted to welcome Daryl Battaglia, Senior Vice President Measurement at Triton Digital, to discuss the latest insights on hybrid audio measurement.2023-09-1426 minegta's Expert Series27 – Charles Manning (Chief Executive Officer, Kochava) on attribution in the CTV spaceWhat are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers?
During the latest episode of egta's Expert Series, we dive into these topics, and more. Our host, Anders Rune, was delighted to welcome Charles Manning, Chief Executive Officer of mobile & CTV app analytics company Kochava, to discuss the latest insights on attribution in the CTV space.
2023-08-2916 minegta's Expert Series26 – Bryan Barletta (Partner, Sounds Profitable) on driving podcast growthWhy should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts?
In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Katerina Borovska, was delighted to welcome Bryan Barletta, Partner at Sounds Profitable, to discuss the latest insights on how to drive podcast growth.2023-07-1010 minegta's Expert Series25 - Matt Ross (Managing Director, Digital i) on Netflix, Disney+ and the State of StreamingAre you curious about the performance of Netflix's ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK's ITVX?
In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to welcome Matt Ross, Managing Director at the technology and insights company Digital i, to discuss the latest insights in streaming, content strategies and what's next in the world of VOD.2023-06-2624 minegta's Expert Series24 - Taide Guajardo (Chief Brand Officer, P&G Europe) on ad accessibilityJoin egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their advertising messaging accessible by 2025.
Taide shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G's approach to making advertising more accessible.2023-05-1512 minegta's Expert Series23 - David Padmore (Director of Accessibility, ITV) and Chris Goldson (Director of Commercial Marketing & Pitch Development, ITV) on ad accessibilityIn this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV.
While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming, and ITV's collaborative efforts with the industry to advance accessible TV advertising. Tune in to discover how we can make TV advertising...2023-05-1526 minegta's Expert Series22 - Josh Loebner (Global Head of Inclusive Design, Wunderman Thompson) on ad accessibilityHow do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive design.2023-05-1515 minegta's Expert Series21 – Brian Wieser (Principal, Madison and Wall) on current ad market trends and predictionsAre you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall).
Join our host Katty Roberfroid (Director General, egta) as we explore pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.
For more insights from Madison and...2023-04-1227 min
egta's Expert Series20 - Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on the growing radio investments of P&G.What motivated P&G's decision to increase its radio ad spend and what has been the outcome in terms of reach and other KPIs?
In this latest episode of egta's Expert Series, Katerina Borovska, Senior manager - Marketing & Innovation at egta, delved into the details of P&G's strategic approach with Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One.
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Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message2023-04-0407 minegta's Expert Series19 - Bob Hoffman on the State of Digital AdvertisingHow widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue?
We discussed the state of digital advertising with Ad Contrarian Bob Hoffman, advertising expert and author, in this episode of egta’s Expert Series.2023-03-1317 minegta's Expert Series18 - Ian Whittaker on the Battle for Streaming Dominance: Winners, Losers, and Lessons from HistoryWhat is the current state of the Global Streaming Wars? Who are the likely winners and, alternatively, losers of this battle, and why are the media and tech companies competing so ferociously to gain market share on the streaming market? Furthermore, what can history and World War I teach us about how it will all play out in the near future?
We discussed the Global Streaming Wars with the renowned media, tech & finance analyst Ian Whittaker (Founder and Managing Director, Liberty Sky Advisors) in this episode of egta’s Expert Series.2023-02-2221 min
Media Intelligence50/ January 20: 50 Ways to Leave Your PodcastIn our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into the latest with Netflix, why it’s more important to focus on revenue and revenue drivers over subscriber totals and how the frequency of global hits like 'Wednesday' could accelerate with program marketing. Finally, we talk with Anne...2023-01-2042 minegta's Expert Series17 - Evan Shapiro (Media Universe Cartographer) – Media predictions for 2023What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Evan Shapiro (CEO ESHAP & Adjunct Professor, NYU Stern & Fordham University) to our virtual stage.2023-01-1624 minegta's Expert Series16 - Nico Aprile (Managing Director, aprile consulting) on radio automationHow can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nico Aprile (Managing Director at aprile consulting) to our virtual stage.2022-12-1808 minegta's Expert Series15 - Bas de Vos (Senior Director, Product - Audience, Media at Kantar) on the Future Viewing Experience ReportWhat are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage.
2022-12-1310 minegta's Expert Series14 - Pooja Midha (EVP, General Manager, Effectv) on the Attention EconomyHow do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage.
2022-11-2010 minegta's Expert Series13 - Joe Marchese (General and Build Partner, Human Ventures) on the Attention EconomyWhy do we need to consider attention? How should brands make use of attention, the world's most valuable resource? How has attention research evolved - and what is next?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Joe Marchese (General and Build Partner, Human Ventures) to the virtual stage.2022-11-2006 minegta's Expert Series12 - Nicolas Grand (SVP Transformation, Global Investment, OMG) on the Attention EconomyWhat is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nicolas Grand (SVP Transformation, Global Investment, Omnicom Media Group) to the virtual stage.2022-11-2017 minegta's Expert Series11 - Andy Brown (CEO, The Attention Council) on the Attention EconomyWhy does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Andy Brown (Chief Executive Officer, The Attention Council) to the virtual stage.2022-11-2013 min
egta's Expert Series10 - Ampere Analysis on how Netflixs ad tier will impact revenue and growthHow will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM?
These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ampere Analysis’ Executive Director and Co-Founder Richard Broughton to the virtual stage.
Eager to dig deeper into the topic? Be sure to download Ampere Analysis' latest report on how Netflix's ad tier will impact revenue and growth here: https://lnkd.in/dZTsxkH2022-09-2407 min
egta's Expert Series09 - Ian Whittaker on AVOD, SVOD and where TV goes next in the Global Streaming Wars.Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed media analyst Ian Whittaker (Founder, Liberty Sky Advisors) to the virtual stage.2022-09-2407 min
egta's Expert Series08 - Growth opportunities for addressable TV with smartclipWhat is the size of the addressable TV market? How are clients are approaching this ad format and what are their expectations? What steps are needed to scale up addressable among SME?
These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dr. Oliver Vesper (Co-CEO, MD Media & Operations, smartclip Europe) to the virtual stage for a discussion on growth opportunities for addressable TV.
2022-09-2407 min
egta's Expert Series07 - Ben Jankowski on the evolving needs of brands towards consumer centricityHow can brands and broadcasters create better consumer experiences and focus on consumer centricity? What are the the upcoming challenges for our industry with regards to evolving technology, measurement and consumer interaction?
These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ben Jankowski (Founder and CEO, Modern Media Solutions) to our virtual stage, who brings over 40 years of experience as an agency and brand expert at Mastercard, OMD and more.2022-09-2406 min
egta's Expert Series06 - Dan Calladine on four media trends impacting the audio-visual landscape in 2022What are the key implications of changing media habits for sales houses and how can they react to trends of hybrid media consumption, new shopping services, screen-free media and increasing willingness of consumers to pay for media subscriptions?
These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dan Calladine, Head of Media Futures at Carat Global Management.
We asked Dan to take us through some of the trends for 2022 that are of special interest to egta members - following the publication of dentsu’s yearly Med...2022-09-2432 min
egta's Expert Series05 - Kantar on what’s next in audience measurementWhich key projects have kept Kantar busy this year and what are the key focus areas in 2022?
These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Bas de Vos (Senior Director, Product (Audience), Media at Kantar) to the virtual stage for a discussion on the present and future of audience measurement according to Kantar.
Hear about Kantar’s vision for audience measurement and how the company applies its solutions worldwide, from Chile, Turkey and Canada to BARB and Project Origin in the UK. 2022-09-2409 min
egta's Expert Series04 - Streamhub on harmonisation of OTT measurementWhat are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Aki Tsuchiya, Founder of Streamhub for an in-depth discussion on the harmonisation of OTT measurement with insights from Japan and an action plan for Europe.
2022-09-2413 min
egta's Expert Series03 - The Power of Convergent TV with TVSquaredWhat are the opportunities for TV companies when it comes to cross-media measurement and attribution? Is Europe ready for convergent TV and if not, what is holding it back? What do advertisers and broadcasters have to gain from working with TVSquared?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Jo Kinsella (President TVSquared) to the virtual stage for an in-depth discussion on measurement & TV attribution in the age of convergent TV.
2022-09-2410 min
egta's Expert Series02 - GfK on advancing video audience measurementHow will innovation in audience measurement support the evolution of media currencies over the next years? What are the main success factors for data integration?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold (Vice-President Sales and Commercial Excellence at GfK) and Timo Thomsen (Vice-President Strategy, Product & Innovation at GfK) to the virtual stage for an in-depth discussion on video audience measurement.
2022-09-2407 min
egta's Expert Series01 - GfK on unlocking the future of radio audience measurementWhy is data integration so important for cross-media audience measurement? What are the main success factors for data integration?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold (Vice-President Sales and Commercial Excellence at GfK) and Timo Thomsen (Vice-President Strategy, Product & Innovation at GfK) to the virtual stage for an in-depth discussion on audience measurement.
2022-09-2407 min
Medizin - Open Access LMU - Teil 10/22Effect of oxytocin on free intracellular Ca2+ levels and progesterone release by human granulosa-lutein cellsOxytocin and its receptor are found in the corpus luteum in a variety of species, including the human. In the present study we used fura-2 microfluorimetry to investigate whether activation of the oxytocin receptor of cultured human granulosa-lutein cells causes intracellular calcium (Ca2+) signals and affects progesterone release. Although after 1 day in culture, cells were not responsive to oxytocin, the number of responsive cells increased steadily during the first 3 days in culture, reaching a maximum on days 4 and 5 (59-66%) and then declined again until day 8. Effective oxytocin concentrations were apparently independent of the culture day, and concentrations as low as 10...1993-01-0100 minMedizin - Open Access LMU - Teil 08/22Decavanadate displaces inositol 1,4,5-trisphosphate (IP3) from its receptor and inhibits IP3 induced Ca2+ release in permeabilized pancreatic acinar cellsInositol 1,4,5-trisphosphate (IP3) induced Ca2+ release in digitonin permeabilized rat pancreatic acinar cells is specifically inhibited by decavanadate. The Ca2+ release induced with 0.18 μM IP3 is half maximally inhibited with approximately 5 μM decavanadate. Complete inhibition is achieved with around 20 μM decavanadate. Removal of decavanadate from the permeabilized cells fully restores sensitivity towards IP3, indicating the reversibility of the inhibition. Oligovanadate, which inhibits ATP dependent Ca2+ uptake into intracellular stores, does not influence IP3 induced Ca2+ release. In order to reveal the mechanism underlying the effects of the different vanadate species, binding of IP3 to the same cellular preparations was investigated. We...1991-01-0100 minMedizin - Open Access LMU - Teil 08/22Effect of GTP and Ca2+ on inositol 1,4,5-trisphosphate induced Ca2+ release from permeabilized rat exocrine pancreatic acinar cellsThe effects of Ca2+ and GTP on the release of Ca2+ from the inositol 1,4,5-trisphosphate (IP3) sensitive Ca2+ compartment were investigated with digitonin permeabilized rat pancreatic acinar cells.
The amount of Ca2+ released due to IP3 directly correlated with the amount of stored Ca2+ and was found to be inversely proportional to the medium free Ca2+ concentration. Ca2+ release induced by 0.18 μM IP3 was half maximally inhibited at 0.5 μM free Ca2+, i.e. at concentrations observed in the cytosol of pancreatic acinar cells.
GTP did not cause Ca2+ release on its own, but a single addition of GTP (20 μM) abolished the...1991-01-0100 minMedizin - Open Access LMU - Teil 04/22Effects of Monovalent and Divalent Cations on Ca2+ Fluxes Across Chromaffin Secretory Membrane VesiclesAbstract: Bovine chromaffin secretory vesicle ghosts loaded with Na+ were found to take up Ca2+ when incubated in K+ media or in sucrose media containing micromolar concentrations of free Ca2+. Li+- or choline+loaded ghosts did not take up Ca2+. The Ca2+ accumulated by Na+-loaded ghosts could be released by the Ca2+ ionophore A23187, but not by EGTA. Ca2+ uptake was inhibited by external Sr2+, Na +, Li +, or choline +. All the 45Ca2+ accumulated by Na+-dependent Ca2+ uptake could be released by external Na +, indicating that both Ca2+ influx and efflux occur in a Na+-dependent manner. Na +...1983-01-0100 min