Shows
Email & BeyondConversion Data Mastery - Segmentation & Personalization SecretsIn this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates.
In this episode, you'll learn:
The Power of Segmentation: Discover how to segment your audience effectively to ensure your messages resonate.
Personalisation Techniques: Learn how to leverage conversion data to create personalized experiences for your audience.
eRFM Analysis and Beyond: Understand how to use eRFM analysis and other advanced...2025-02-2125 min
Email & BeyondTroubleshooting Your Deliverability Issues - Ensuring Your Emails Reach the Inbox In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimising your sender reputation, we cover all the essentials to boost your email deliverability rates.
In this episode, you'll learn:
Common Deliverability Issues: Identify the most frequent problems that hinder email deliverability and how to avoid them.
Optimising Sender Reputation: Discover techniques to build and maintain a strong sender reputation.
Best Practices for Deliverability: Learn actionable tips and b...2025-01-2136 min
Email & BeyondFail to Plan, Prepare to Fail - Crafting a Strategic Marketing PlanIn this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that ensures success.
In this episode, you'll learn:
Understanding Your Company and Audience: Learn how to thoroughly research and understand your company’s unique value proposition and your target audience’s needs.
Setting Strategic Goals: Discover how to set meaningful and achievable goals across different levels of your business.
Leveraging Marketing Channels: Expl...2025-01-0727 min
Email & BeyondBoost Your Click Rates - Optimising Email CTA ButtonsIn this episode, we dive into the art and science of optimising your email CTA (Call to Action) buttons to significantly increase your click rates. From design and placement to compelling copy, we’ll cover everything you need to know to transform your CTA buttons into powerful conversion tools.
In this episode, you'll learn:
The Psychology Behind Effective CTAs: Understand the key psychological triggers that compel users to click.
Design and Placement Best Practices: Discover the design elements and strategic placements that enhance CTA visibility and effectiveness.
Crafting Compelling CTA Copy: Learn how to write irresistible CT...2024-11-2837 min
Email & BeyondScary Marketing - Unmasking the Terrors in Email CampaignsWelcome to "Email & Beyond," the go-to podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this spine-chilling episode, we delve into the spooky side of email marketing. From terrifying myths and mysterious decreases in results to the horrors of something going wrong, we’re unmasking the biggest fears marketers face.
Get ready for a hair-raising journey through the dark side of email marketing and discover how to turn these frights into opportunities for growth.
In this episode, you'll learn:
Debunking Common Myths: Uncover the truth behind pop...2024-11-1133 min
Email & BeyondHow mature is your email marketing? Mastering the customer lifecycle at every stageWelcome to "Email & Beyond," the ultimate podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this episode, we delve into the Spotler Email Marketing Maturity Model and provide insights on how to increase your maturity by optimising your customer lifecycle at every stage.
Whether you’re just starting out or refining your advanced strategy, this episode is packed with actionable tips to elevate your email marketing efforts.
In this episode, you'll learn about:
The Spotler Email Marketing Maturity Model: Understand the different stages of email marketing mat...2024-11-1134 min
Email & BeyondBusting Email Marketing Myths: Unveiling the Truths for SuccessJoin Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they dive deep into the world of email marketing myths.
In this episode of "Email and Beyond," they dismantle common misconceptions surrounding email marketing and shed light on the strategies that truly work.
Tune in for a myth-busting journey that will reshape your perspective on email marketing.
The misconception that "Email Marketing is Dead" and why it's about using email in the right way.
The evolution from batch and blast to personalised, relevant content.
The v...2024-06-1922 min
Email & BeyondThe Power of Multichannel Marketing: Email, SMS, WhatsApp, and Ad Retargeting Strategies Revealed!Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond."
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's impact.
Delve into the B2B and B2C perspectives on using these channels together, exploring the do's and don'ts, the pitfalls of unsolicited messages, and the art of crafting a holistic customer journey.
From the delicate balance of frequency to the challenges of attribution modelling, Kate and...2024-06-0520 min
Email & BeyondUnveiling the Power of Gmail Promotions Tab: Turning Challenges into OpportunitiesWelcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK.
In this episode, they dive deep into the often misunderstood Gmail Promotions Tab.
Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
Listen in to discover how you can leverage this space strategically and stand out amidst the competition.
Demystifying the Promotions Tab: Understand why the promotions tab is not a hindrance but a valuable space for marketers.
S...2024-05-2118 min
Email & BeyondRevolutionise Your B2B Email Marketing: Top 3 Automation Strategies for Success!Ready to elevate your B2B email marketing game?
In this power-packed episode, Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, dive deep into the world of email automation, unlocking the secrets to transform your campaigns and boost engagement.
Join them as they share their insights, strategies, and real-world examples to supercharge your B2B email marketing efforts.
Listen in, and you'll discover:
Personalisation Mastery: Explore how to craft hyper-personalised email experiences that resonate with your B2B audience, driving higher op...2024-05-0845 min
Email & BeyondDecoding Customer Signals: The Power of RFM Marketing MasteryJoin Richard Wall, Campaign Marketing Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-Focus Marketing, as they dive deep into the world of RFM modelling.
In this episode of "Email and Beyond," they explore the relevance of RFM analysis in today's marketing landscape, debunking the myth that it's outdated.
Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.
Don't miss out on the actionable insights that can reshape the way you connect with your audience.
What is RFM Modeling? U...2024-04-2425 min
Email & BeyondEmail Marketing Room 101: Unveiling the Industry's Pain Points & MythsJoin Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in a candid therapy session as they explore the email marketing frustrations and pet peeves that need to be banished to Room 101.
In this episode, they dissect common practices that drive marketers crazy, sharing insights and anecdotes.
From the mindless "just send another email" approach to the cringe-worthy use of terms like "newsletters" and "eblasts," they unravel the intricacies of effective email strategies.
Tune in for a therapeutic discussion that promises laughs, insights, and a f...2024-04-0923 min
Email & BeyondDecoding Zero and First-Party Data: A Journey Through Customer InsightsDive into the fascinating world beyond email marketing as Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, explore the intricacies of data – a crucial aspect that shapes effective marketing strategies. In this episode, they unravel the layers of zero-party data, first-party data, second-party data, and the enigmatic third-party data.
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it's essential to use dat...2024-03-2629 min
Email & BeyondUnlocking E-commerce Success: Top 3 Automations Every Business NeedsJoin Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in this episode of "Email and Beyond," where they delve into the essential automations that can skyrocket e-commerce businesses' conversion rates.
From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.
Listen in, and you'll uncover actionable insights to enhance your email marketing game.
Abandoned Basket Strategies: Explore the significance of abandoned basket automations and why a series is more effective than a single email.
Crafting a Strategic Welcome Series: U...2024-03-1325 min
Email & BeyondEmpathy-Driven Email Marketing: Navigating Sensitive SeasonsJoin Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the "Email and Beyond" Marketing Podcast.
The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother's Day.
Listen in to discover:
The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.
Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their pr...2024-02-2622 min
Email & BeyondUnlocking Event Success: Transforming your Email Strategy & Increasing Registrations by 77% with Tech Show LondonIn this episode of Email and Beyond, Richard Wall, Marketing Campaign Manager for Spotler UK, welcomes special guest Kris White, Senior Marketing Manager at CloserStill Media.
Join the conversation as Kris shares his experience in transforming Tech Show London's email strategy, making it smarter and more effective.
Discover the challenges faced, strategies employed, and the remarkable results achieved, including a 77% increase in registrations and a record-breaking attendance.
Tune in to explore the secrets behind a successful event marketing campaign.
The challenges faced by Tech Show London in restoring its former glory post-COVID.
...2024-02-1322 min
Email & BeyondUnlocking the Power of AI in Email Marketing: Strategies, Pitfalls, and Real-world InsightsDive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.
In this conversation, Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, discuss the nuances of leveraging AI to supercharge your email campaigns, sharing practical insights and strategic approaches.
From the platforms they use to the tactical implementation of AI in split testing, they unravel the good, the bad, and the ugly of AI in email marketing.
Join them as they discover...2024-01-3027 min
Email & BeyondStrategic Insights for 2024: Navigating Email Marketing Trends and BeyondIn this episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.
Listen/watch and discover their thoughts on…
Strategic Planning for 2024: Explore the hosts' insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond.
Focusing on Audience Understanding: Learn how understanding your audience on a deeper level is crucial, including insights into personalisation, ethical data usage, and the human aspect behind the data.
Metrics Beyond Traditional Measures: Discover the hosts' perspective on moving beyond conventional metrics like open rates and cli...2024-01-1530 min