Shows
The Nice Guys on Business1639 D&E While S&S Are CruisingEmily Aborn is talking to Doug while Strickland is out? That’s quite brave of her. I’ll use this opportunity to do absolutely nothing but include some links to her shows. They are far more interesting than this dribble anyway. She Built This- https://emilyaborn.com/she-built-this-podcast/Content with Character- https://emilyaborn.com/content-creationpodcast/All about Emily- https://emilyaborn.com/Do you want some cool merch? Check out the store here- https://www.niceguysonbusiness.com/merch Need podcast production? We've got you...
2025-08-151h 11
THE Podcaster NationTHE Podcaster Nation #108 - "Content with Character" with Emily Aborn!!!Emily Aborn is a Small Business Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. She’s collaborated with 1,000’s of individuals in over 114 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. What can you expect when you listen now? See the review that follows..."Emily is an absolutely wonderful guest! Her energy and positivity resonated from moment one. Her passion and dedication to her craft is impressive and her desire to go ab...
2025-07-2653 min
Podcasting Amplified: Podcasting for Business Growth and MarketingAvoid Bland Podcast Content With These Essential Tips with Emily AbornDoes the content you create for your podcast have character? I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings. That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content. In this episode, you'll discover - What exactly is podcast content and how to make your podcast stand out. How to repurpose your content in a...
2025-04-2934 min
The Solo GrindLegacy Isn’t Something You Leave Behind—It’s What You’re Doing Right NowSend a textWe often think of legacy as something people talk about after we're gone—like it’s only visible in the rearview mirror. But what if your legacy isn’t about the grand finale? What if it’s being shaped every single day by how you show up, how you treat people, and the values you live out?In this episode, I’m talking about the real impact you’re making as a solo entrepreneur—whether you realize it or not. Inspired by a recent episode of Content with Character by Emily Aborn, I reflect on w...
2025-04-2214 min
Talk Travel To MeSeas the Day, Not the Panic: Overcoming Cruise FearsSend us a textThinking about taking a cruise but feeling a little nervous? You’re not alone! Whether it’s seasickness, safety, or simply stepping into the unknown, we’ve got you covered. In this episode of Talk Travel to Me, Kristy chats with her friend and fellow podcaster, Emily Aborn. Emily’s always been curious about cruising—but hesitation has held her back. Together, they dive into the most common cruise concerns and share helpful tips to ease your mind. From motion sickness hacks to behind-the-scenes safety info and itinerary planning tricks, this episode wil...
2025-04-1749 min
Freedom Nation PodcastFrom 42 Jobs to Copywriting Success: Emily Aborn’s Journey to Entrepreneurial FreedomMany aspiring entrepreneurs struggle to find their true passion and often end up in careers that drain them rather than fulfill them. Emily Aborn knows this struggle all too well—after working 42 different jobs and even running her own retail business, she realized she was still stuck in a business she didn't love. The fear of change kept her trapped until she made the leap into copywriting, a passion she had unknowingly cultivated for years.In this episode, Emily shares how she transitioned from running a retail shop to becoming a sought-after copywriter. She breaks down the im...
2025-02-0432 min
The Solo GrindThe Mess Behind SuccessSend a textIn this episode, I’m sharing the often unseen struggles behind success. The journey is messy, full of challenges, and rarely a straight line. I’m sharing some of my own experiences, along with insights from two incredible women who inspire me every day. Together, we’re diving into the power of persistence, the importance of self-acceptance, and how to move through even when life sucks. My hope is that this conversation reminds you that your journey is uniquely yours, and you’re never alone in the hard stuff. Let’s navigate this together.M...
2025-01-2837 min
Digital Marketing TherapyEncouraging Curiosity with Donors and Your Community with Emily AbornIf we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it ca...
2025-01-2132 min
Business Growth TrailblazersAdd Your Unique Flavor in Your Website Copy With Emily Aborn
Welcome to the Business Growth Trailblazers Podcast! In this episode, we’ll explore insights on website copy and how to make it stand out and connect with your audience.
Emily Aborn is a Copywriter who specializes in website copy, blogs, and marketing materials for interior designers, home trade professionals, coaches, and consultants. She helps relationship-based businesses stand out with a message that can't be overlooked and connects them to their ideal clients. She lives in New Hampshire with her husband Jason, their dog Clyde, and a very tall pile of to-be-read books.
...
2024-12-0219 min
The Solo GrindNot According to Plan with special Guest Emily AbornSend a text🎧 Episode Summary:In this episode of The Solo Grind, I sit down with Emily Aborn—an incredible copywriter, speaker, and host of the podcast Content with Character. Emily and I share an up close and personal look at the unpredictable journey of entrepreneurship and explore what happens when life doesn’t go according to plan.We share personal stories of pivoting, facing big decisions, and finding clarity in unexpected places. We also chat about the importance of knowing when to push forward and when to let go, how to evaluate if some...
2024-11-0531 min
Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah HeeterMarketing Your Business Beyond Social MediaIt seems like every time you try to talk to someone about 'marketing' in the online business coaching space, they just want to talk about social media. Now don't get me wrong, social media is full of opportunities for personal branding, marketing, and messaging. BUT... there are so many other ways to market your business! Emily Aborn is back this week because we both feel passionately about this. Let's talk about it!
Meet Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built...
2024-10-1549 min
Unfiltered SessionsENHANCE Your COMMUNICATION and ENGAGEMENT Skills with Emily AbornUnlock the secrets of captivating communication with Emily Aborn, a seasoned content copywriter, speaker, and podcast host. In this episode, Emily shares insights from her entrepreneurial journey, highlighting the power of marketing and content creation in keeping your audience engaged—whether through video content or dynamic public speaking.Emily dives into the art of capturing authentic personality in both speech and writing, explaining how listening to someone's voice can reveal their true style. She emphasizes the importance of video and audio content in building genuine connections through storytelling, gestures, and body language. Learn how to strengthen your co...
2024-10-0944 min
BrandedHow Curiosity Drives Successful Branding and Content Creation with Emily AbornWelcome back to Branded: your comprehensive guide to creative branding.
In today’s episode, we dive into the fascinating world of curiosity and how it can shape brand messaging. With us is Emily Aborn, a seasoned copywriter, speaker, and host of the "Content with Character" podcast. Emily brings her unique insights on infusing personality into content and the strategic role of curiosity in engaging audiences.
We kick off with a light-hearted discussion between us (Sara and Larry) about the nostalgic 80s TV show "Magnum PI" and the amusing confusion around Tom Selleck’s roles. From there, we delve into Emily's love...
2024-10-0135 minBig Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah HeeterResponsible AI, Copywriting, and Content CreationThis week, I'm thrilled to introduce you to my friend Emily Aborn. One of the first things she asked me the first time we met was something along the lines of, "What's an ethical challenge to online business that's particularly interesting to you right now?" and I knew we were going to get along. Today, we're chatting about ethical content creation to create authentic and meaningful connection, especially amidst the conundrums that come with AI.
About Emily Aborn:
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character...
2024-08-1334 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Ignite Your Marketing with Curiosity with Emily AbornWhat if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and discover how to make your marketing strategy not just effective but...
2024-08-0632 min
She Built This®The Last She Built This Episode: How to End an EraThis is the final (for the foreseeable future) She Built This podcast episode!
In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering:
Letting go of something in your life or business
Making a shift or pivot in a different direction
Closing your business or venture entirely
Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in betwe...
2024-07-2423 minThe Nice Guys on BusinessNice Girls Take Over Nice Guys, Pro Pod PanelToday's guests:Kristin MessegeeLife Uninhibited - The Enneagram 6 PodcastPodcast: https://open.spotify.com/show/23pvM5aojbOI4zHUmMPcnr?si=70563cb9201e4d54Website: https://www.kristinmessegee.com/Once I discovered life coaching, everything changed. My mind was transformed from one I was exhausted to live in, to one that I love creating my life with.I want this for you too.I absolutely LOVE working with other sixes and helping them become strong decision makers, tame their anxiety and stop spinning...
2024-07-2250 min
VanesstradiolCopywriting, Branding, and Building Connections with Emily Aborn - Episode 45Send us a textJoin Vanessa Joy in this engaging episode of the Transcending Humanity Podcast as she dives into an insightful conversation with the brilliant copywriter Emily Aborn. This episode is packed with insights and laughs as Vanessa and Emily discuss the art of copywriting, the importance of brand blueprints, and the challenge of writing about oneself.Discover how clear and effective copy can drive actions and why consistency in branding matters. Emily shares her journey from running a retail shop to becoming a successful copywriting professional, emphasizing the power of genuine relationships in...
2024-07-051h 11
Harmonious at LunchTransform Your Marketing Strategy with Emily Aborn’s Unique ApproachesIn this exciting episode of “Harmonious at Lunch,” host Brandon Gano welcomes Emily Aborn from Emily Aborn Consulting to discuss innovative ways to enhance your marketing efforts. Emily, a marketing expert with a passion for connection, joins us to share her journey and provide practical advice on building authentic relationships, consistency, and cohesive branding.Guest Bio:Emily Aborn’s business is centered around connection—between clients and their customers, within the community, and among fellow podcasters. Since childhood, Emily has brought creativity to life through the art of connection. Her passion for word games, reading, writing...
2024-05-3020 min
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsInfusing Curiosity Into Your Content - Teacher: Emily AbornIn this podcast episode of the Useful Content Podcast, our topic of infusing curiosity into content, with guest Emily Aborn. Emily discusses the importance of understanding your audience deeply to tailor content that sparks curiosity and maintains engagement. She stresses the use of simple language, avoiding jargon, and encourages content creators to share personal, yet relatable aspects of their lives to create a 'lean in' effect with their audience. The duo also explores practical tips for inviting audience participation and maintaining an authentic approach to content creation. Emily shares her 'Magic List' technique for personalizing content and underscores the...
2024-03-2844 min
Women Who Podcast - How to start, run and grow your podcastHow to repurpose your podcast content with Emily AbornI bet if you asked your non-podcasting friends all they think you do is record and publish. By now you’ve probably realised there’s a bit more to it than that.
I find this bit a piece of cake, the recording is the fun part, I enjoy the editing process and getting my podcast out into the world. But what I have found difficult was all the rest.
The emails, social media, blog, all the other bits that help your content get seen and found by ideal listeners.
And then I got chat...
2024-03-0534 min
Digital Hive PodcastCuriosity in Content with Emily AbornEmily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
I wanted to chat to Emily about how business owners can both get more curious in c...
2024-02-2052 min
Small Business CasualPain, Problem, Solution: What are they feeling?Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you c...
2024-02-2029 min
Small Business CasualGet Picky About Your Collaborations in BusinessText Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d ventu...
2024-02-1332 min
Small Business CasualThe Four Agreements of CollaborationText Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/phi...
2024-02-0629 min
Small Business CasualBusiness Climate Control: Setting the Temp, Tempo, and DurationText Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to real...
2024-01-3034 min
Small Business CasualSix Styles of Procrastination: How to Navigate Your Procrastination M.O.Text Emily! One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up. I share traits, habits, and t...
2024-01-2331 min
Small Business CasualThe Cost of ProcrastinationText Emily! Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy.In this episode, which is Part I of II episodes on overcoming procrastination, we'll talk about the costs of procrastination as well as some ways to start getting clear on what you need to do t...
2024-01-1618 min
Small Business CasualWhat's Your Marketing Love Language?Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. One of the books that caught my fancy was The Five Love Languages by Gary Chapman. In this episode, I’...
2024-01-0934 min
Podcasting Up An Octave22. Pass The Mic: Emily Aborn of Content With CharacterIn this episode, I pass the mic to Emily Aborn of the She Built This and Content With Character podcasts. We talk about how copywriting informs her podcasting experience and the advice she has for people who aren’t sure if they’re ready to start their podcast.Listen to Content With Character here: https://emilyaborn.com/content-creationpodcast/ and while you’re there, explore Emily’s website to see how she can serve your podcasting and business needs.Connect with Rue:https://www.sonivia.comhttps://www.instagram.com/soniviastudios/ Don't Forget:
2024-01-0938 min
Small Business CasualDiscover Your Content Creator ArchetypeText Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. In this Content with Character episode, we’ll cover nine content creator archetypes so you c...
2024-01-0248 minPodcasting Up An Octave21. So You Want to Start a PodcastHappy New Year! This is the year that you finally start your podcast. You’re determined, you’re committed, you’re…. overwhelmed on how to get started. Trust me, I’ve been there, starting your new podcast comes with a lot of new territory. You want to make the best show possible, and invest in the right equipment. This episode will arm you with the tools you need to make the show of your dreams. In this episode you’ll learn about:- Choosing a unique name that helps your show get discovered- Crafting the "why" sta...
2024-01-0236 min
Small Business CasualAre You Holding Yourself Back?Text Emily! In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves. We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward. Make this the year you STOP holding yourself back in content creation! In this episode: How perfectionism can hold you back in content creation and marketing How time management and overcommitment can hold you back in yo...
2023-12-2623 minSmall Business Casual2024 Content Predictions: Planning for Your BEST Marketing in the New Year!Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. Today we’re going to have some fun...
2023-12-1927 min
Small Business CasualStop Throwing Spaghetti at the Wall! What's Really Sticking?Text Emily! Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again. And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine! Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how to let go of the tortellini weighing you down. In this episode, we review your current efforts and visibility, how to honestly self-evalua...
2023-12-1234 min
Small Business CasualWhat Season of Business Are You In?Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there. James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in plus what actions to take no matter what the temperature is right now! In this episode on the seasons of business: Business cycle...
2023-12-0533 min
Small Business CasualSetting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and MarketingText Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business. I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and...
2023-11-2834 min
Small Business CasualAvoiding Distractions in Your Content (ideas to keep them engaged)Text Emily! If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays. A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attention for good. We don't want people getting distracted when consuming OUR content, do we!? No! We want their focus and preferably undivided at...
2023-11-2137 min
Small Business CasualGive Me a Break! What to Consider Before You Start Planning for 2024Text Emily! Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is… a pause between reflecting and planning. Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning t...
2023-11-1432 min
Life Uninhibited - The Enneagram 6 PodcastEpisode #37 - Sixes and CuriosityIn this interview, Kristin and guest Emily Aborn discuss all things sixes and curiosity. What is it? What isn’t it? How does all this work together in sixiness? Why might we actually avoid being genuinely curious. You will have a more clear sense of some of your internal workings and all those questions after this episode!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their...
2023-11-0857 min
Small Business CasualFour Hidden Benefits of Creating ContentText Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do! Discover how your content gives back to those experiencing it and to you in this episode.
2023-11-0727 min
The Podcast On PodcastingEp405: Deliver Clear Podcast Content With This One Trick - Emily AbornIn this episode, expert copywriter Emily Aborn joins us to discuss why copywriting is critical for your website, podcast content, or social media posts as an entrepreneur and how to do it effectively. Emily also shares her journey of having two podcasts and the steps beginners like you should take to succeed. Tune in! WHAT TO LISTEN FOR What it's like to run 2 businesses and podcasts simultaneously An effective tactic to promote your show and boost reviews Copywriting lessons for optimizing words on your website Reasons why...
2023-11-0648 min
Small Business CasualSpeaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱Text Emily! For up to 75% of the population, public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility, how to find the ever-elusive speaking opportunities, and more! In the episode:
2023-10-3146 min
Small Business CasualTrick or Treat Marketing (Risky Business: Part 4) 🍬Text Emily! Want to make your content and marketing more of a treat and steer clear of all the trickery out there? In this episode, we’re going to get into three ways to do just that! For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs. What to do When Things Fail (Part 1) What to do When Your Business is Slow (Part 2) Are Ghost...
2023-10-2435 min
Small Business CasualAre Ghosts Really so Scary? (Risky Business Series: Part 3) 👻Text Emily! Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade". But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even contractors? In this week's episode, I wanted to take some time and first share some examples of where I see ghosting happen with connections, clients, and collaborators, then talk about WHY it might happen, and then talk abou...
2023-10-1745 min
Pockets of Knowledge#54. Creative Paths to Amplify Your Visibility & Collaborative Potential with Emily AbornWelcome to another enlightening episode of Pockets of Knowledge. Today, I have the pleasure of hosting Emily Aborn, the perceptive Founder of Emily Aborn Consulting. Emily takes us on a journey through the realm of visibility and collaboration, offering profound insights into the world of entrepreneurship.
Emily begins by sharing the story of how Emily Aborn Consulting came into being, offering a glimpse into her entrepreneurial journey. She delves into the concept of visibility, shattering preconceived notions and illuminating the true power that lies within being visible in the business world. She lays out ways we can...
2023-10-1140 minSmall Business CasualWhat to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃Text Emily! Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year. Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them move forward and pick up momentum. This episode will walk you through eight super tangible things you can do when your business experiences a slowdown to help you keep from spinning your whee...
2023-10-1035 min
Small Business CasualWhat to Do When Things Fail (Risky Business Series: Part 1) 🕷️Text Emily! These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags. What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all. In this week’s episode, we’re going to talk about what to do when we fail. "What to Do When Things Fail" is part one of my October Risky B...
2023-10-0339 min
Small Business CasualTaking InventoryText Emily! My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. The way to start achieving that, I believe, is to let go of all the things that are getting in the way. Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for m...
2023-09-2640 min
Small Business CasualMake Time Your Friend (instead of just managing it)!Text Emily! There are tons of tips and tricks out there on time management. A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead. Your time matters and this episode will walk you through some t...
2023-09-1944 min
Small Business CasualTHIS or THAT? Five choices to make in your marketing and messagingText Emily! Seems nowadays everyone’s got an opinion. Some say do this. Others say do that. If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU?
2023-09-1236 min
Powerful Women Rising - A Business Podcast for Female EntrepreneursIncrease Visibility (and Sales) Using Curiousity Marketing w/Emily AbornSend a textIn today's world, we are almost constantly bombarded by marketing. So how do you stand out among the noise? How do you get your target market to listen to your message?In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing. By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.--For mo...
2023-08-2133 min
Rebelpreneur RadioEmily Aborn: How to Create Marketing Curiosity that Drives ConversionsEmily Aborn is a Content Copywriter, Podcaster, and Founder of She Built This, a community for women entrepreneurs. She lives in Temple, NH with her husband, Jason, and their ten-year-old snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing. Learn more at: https://EmilyAborn.com
2023-08-1529 minSmall Business CasualThree Reasons Your Social Media Might Not Be "Working" (and what to do about it!)Text Emily! What does it look like when your social media is "working" for you?The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. Plus, I'll be giving you three ideas for building your business off of social media too! In this episode: A ques...
2023-08-0135 minSmall Business CasualWhich Social Media Platform is Right For Your Business?Text Emily! My relationship status with social media is "complicated". I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. I also share thoughts from fellow en...
2023-07-2553 minSmall Business CasualWhat Does it Mean to Show Up?Text Emily! Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others...
2023-07-1831 minSmall Business CasualCreative Dry Spells: Ideas to spark creativity and inspirationText Emily! Have you ever taken a ride through the creative Sahara desert? You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. This episode will help you UNBLOCK the creative block and give you some CREATIVE ideas on how to find...
2023-07-1136 min
Work Life Juggle with The Joyfulpreneur4 Out of the Box Ways to Increase Visibility with Emily AbornIn this episode, our guest Emily Aborn dives into 4 "out of the box" content strategies that are essential for building your audience and growing your business. Connection Collaboration Content Cohesion This episode has plenty of practical tips and advice to help you increase your visibility! Learn more about The Joyfulpreneur: www.thejoyfulpreneur.com About Emily Aborn: Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This. Since 2014, she’s run brick-and-mortar as well as online businesses, and worked with 92 industries and hund...
2023-07-0634 minSmall Business CasualHow to Pitch Like a Human (three tips for podcast guesting and speaking opportunities)Text Emily! I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key thin...
2023-07-0438 minSmall Business CasualHow to Create a Storybank for Your ContentText Emily! We’re constantly hearing and reading about storytelling in business and how we need to do more of it! “Your audience loves stories.”“People connect with stories.”“Tell a story and you can’t go wrong.”Where are you supposed to find all these stories? There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. In this week's episode of Content...
2023-06-2740 minSmall Business CasualFour Out-of-the-Box Ways to Increase VisibilityText Emily! Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about...
2023-06-2038 minSmall Business CasualThe Myth of Consistency (three marketing messages giving you the wrong idea)Text Emily! For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. And of course, bec...
2023-06-1323 minSmall Business CasualChoosing a Content Strategy that Works for YOU!Text Emily! In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. We'll discuss how to tie your own business goals for the month together with what your clients need and want. I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in ma...
2023-06-0638 minSmall Business CasualHow Dandelions Can Inspire Your Marketing: An Easy Content FrameworkText Emily! In this episode, I talk about Dandelions and what they have to do with your marketing. We're actually going to get a little bit into gardening too, but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion. Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! Dandelions, like wildfire, are repre...
2023-05-3032 minSmall Business CasualContent is a Bridge: Who Are We Talking To?Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. This episode will help you gain insights into your clients and customers in a new way so you can sp...
2023-05-2326 minSmall Business CasualWhat's Content Marketing Actually? And Why it Matters So Darn Much!Text Emily! What's content marketing really? Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge con...
2023-05-1622 minSmall Business CasualFour Questions to Ask Before Saying "Yes" to Something NewText Emily! When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!In this episode, I’m going to give you four questions to ask when taking on a new project. When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot...
2023-05-1327 minShe Built This®I Feel Like I’m Repeating Myself! Why Repetition is EffectiveYou might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself.
In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever.
Do you eve...
2023-05-1032 minShe Built This®How Personality Types Affect Communication, with Enneagram Coach Christina GranahanHave you ever wondered how personality types affect communication?
In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.
We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types.
In thi...
2023-05-031h 13She Built This®It’s Not All Your Fault: Taking Responsibility (and not)You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.
AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.
This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way.
...
2023-04-2627 minSmall Business CasualWelcome to Content with CharacterText Emily! Welcome to the Content with Character podcast with me, your host, Emily Aborn! This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.In...
2023-04-2510 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutEmily Aborn: “Curiosity Marketing”Get ready for a high-energy episode! Podcast Host and Master Business Coach, Erica Ross-Krieger, interviews Content Writer, Podcast Host, and Founder of She Built This, Emily Aborn. The interview makes for an informative and delightful cup of inspiration in the Café today. Enjoy! Listen in as Emily shares:• Her own journey into entrepreneurship.• An overview of her unique approach to Content Writing and getting her clients more visibility.• A definition of and good discussion about “Curiosity Marketing.”• How she works with entrepreneurs to bring their unique differentiators to their conten...
2023-04-2530 minShe Built This®Manifesting Success in Life and Business with JJ FlizanesThe phrase, "You’re the creator of your own reality" changed JJ Flizanes' life.
In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.
JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around.
She gives us a clear path forward to matter where we are in relation to m...
2023-04-1952 min
The Unapologetic EntrepreneurEp. 185: How To Close An Offering And Not Lose Your Business with Emily AbornIf you're feeling the need to shut down an offering in your business but you're not sure how, this article is for you. My guest, Emily Aborn, shared her story with me on how she took a paid membership and turned it into a free community and didn't lose her business in the process. On the other side of following her intuition with her offering was a successful business on her terms. In this episode we talk about: Creating an offering that your audience wants Noticing when it's time to shut the offering down Comm...
2023-04-1049 minShe Built This®Bonus: How to Make a Personal Connection with Clients and Customers, with Emily AbornWe hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?
There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough…
Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels...
2023-02-1836 minShe Built This®Networking: How to Meet Other Entrepreneurs and Make More Connections, with Emily AbornI'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah!
I cover:
How to pick and choose networking opportunities that are right for YOU as an entrepreneur
Things to consider before, during, and after a networking event
What kinds of questions to ask to keep the vibes high in a conversation
How to be THE person people want to talk to at any networking event
And how to keep too-close-talkers from c...
2023-02-1539 minShe Built This®ADHD in Entrepreneurs: A Strengths-Based Approach, with Shelly LyonsADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically.
In this episode:
Shelly shares her experience as an entrepreneur with ADHD
What the term "ADHD" means? And what is it not?
Common misunderstanding and myths around ADHD
Challenges entrepreneurs with ADHD specifically face and how to navigate them
How businesses and employers can take specific actions to ensure neurodiverse-friendly spaces and customer experiences
And More!
Ti...
2023-02-0847 minShe Built This®Enneagram, Business, and You: Self-Awareness and Growth, with Milton StewartMy guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type.
What I learned when I began this journey, and what you'll learn in this episode is that a simple online Enneagram test isn't always the most accurate way to land on your type.
You'll also find that simply learning your Enneagram type isn't the actual "work" - the work is using it as an awareness tool, a guide for GROWTH, and...
2023-02-0154 min
The Legacy Speaker® ShowEpisode 18: Turn Any Speaking Engagement Into More Content In Your Business with Emily Aborn
Content creation can be one of the most time & energy consuming tasks for speakers and creative entrepreneurs, but it is a necessity.
In this episode, we take a deep dive into the art of repurposing content for speakers & businesses so we create cohesive messaging and conserve our energy for the many tasks we do for our brands.
Freelance Content Writer and podcast host Emily Aborn breaks down why we don’t have to reinvent the wheel every time we sit down to create content and shares her unique wisdom on helping entrepreneurs with big...
2023-01-3122 minThe Nice Guys on Business1362 D&S&E: Doug & Strick Rope in Another VictimOK, so I've gotta admit that Emily Aborn is pretty good and actually holds her own with these 2 asshats, but fuck me, does having a 3rd person on mean the episode has to be 33% longer?? Aww who am I kidding, I only listen to the first 10 minutes anyway, and like Sean Carpenter I listen at 2x speed so I don't retain much anyway. If you want to check out a real show that you might actually get some value out of, listen to her podcast " She Built This" https://www.emilyaborn.com/podcastguests or i...
2023-01-061h 26
The Nice Guys on BusinessEmily Aborn: How We Sell MattersAn entrepreneur since six, Emily has experience in both online business as well as brick-and-mortar retail. Today, she helps intelligent and motivated women entrepreneurs put their ideas to words through creative social media posts, blogs, email, website content, and more. She’s worked with over 86 industries to help increase their visibility and bring the dreams of building their businesses to life. Host of the She Built This podcast and community. The key to success? Create a support network and community that believes in you, allows you to grow and help you reach your potential.Jo...
2022-12-2651 minShe Built This®Helping Women Run (and WIN) Political Offices with Crystal ParadisSpecifically in New Hampshire, women represent only 37% of current NH House and Senate members.
Today's guest, Crystal Paradis, is on a mission to change that by supporting policies that support women and girls in offering skill-based training and community for campaigning for political office and getting involved on state and local levels.
Even if you're not local to NH, you can glean truths and practices from this episode that can be applied no matter where you live as well as learn more about the resources in your own area.
In this conversation with C...
2022-10-1941 min
TurnKey Podcast081 Clarity, Confidence and Community, Emily Aborn InterviewWith over 180 episodes of She Built This Podcast to her credit, Emily Aborn is all about community – she loves to build community and loves writing. Emily founder of the women's entrepreneurship community She Built This is all about positivity, growth and building dreams one brick at a time – She wakes up every day looking forward to her work and bringing her client's voice and their message into the world with clarity and ease. Connect with Emily Aborn:Instagram: https://www.instagram.com/emilyaborn/ | https://www.instagram.com/shebuiltthisgroup/ Facebook: www.facebook.com/gr...
2022-09-2732 min
The Karen Kenney ShowCommunity Builds You Up with Emily AbornMy good friend and guest Emily Aborn joins us today to talk about the power of both building communities and finding communities that build you up! Emiline (as I call her) is a Freelance Content Writer, the Founder of She Built This, a community for women entrepreneurs and professionals and the host of the She Built This Podcast! In this fun conversation, we dive into her earliest experiences of community, and how her childhood days of homeschooling and exposure to entrepreneurship shaped who she is now and why she’s so passionate about building spaces, pl...
2022-08-251h 57
Revenue AcceleratorRevenue Accelerator with Emily AbornIn this episode of the Revenue Accelerator Podcast, we have invited Emily Aborn, a copywriter for creative entrepreneurs and the Founder and Owner of "She Built This". She works with people who have businesses that are unconventional and help them find their voice in the world of marketing. Today, Emily shares some of her wisdom in content creation that have helped businesses build their brands and get noticed by potential customers.Content Writing[2:47]Being able to build a voice for clients to promote themselves is what content writing is all about. This includes...
2022-07-0135 min
The MVP Cast How to Become MORE!“She Built This!” Ladies are you Paving your Way to Business? Content Writer, Podcaster, and Blogger Emily Aborn Empowers Women to Dominate their Business!On this week's episode Emily Aborn joins us to talk about “Content Writing”. Every entrepreneur has their skill and craft. Writing content on a regular basis should be left up to the pros! Emily shares, "I'm a Content Writer and the Owner/Founder of “She Built This” - an entrepreneurship community for women. I like to say I help pull ideas out of brains and get them onto the page by creating compelling content and copy." Emily is an advocate for empowering women in business and hosts events around women in power! Listen to the full episode by clicking the link...
2022-06-2242 minShe Built This®How to Grow Your Business Faster with a CEO DayAs entrepreneurs, we spend a lot of time working in our businesses. The key to grow your business faster as an entrepreneur is to carve out quality time to work on your business too.
A CEO Day allows you to focus on strategy for your business and the tasks that will move the needle forward.
In this episode, I share with you:
Why you probably need a CEO day (even if you think you don't)
How to find TIME for a CEO day when you're already super busy working in your business
What you can a...
2022-05-2524 min
Your Sparkly BrandCommunity Building & Pivoting for Entrepreneurs w/Emily AbornEmily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out.
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps other...
2022-04-1930 minShe Built This®4 Ideas to Create Content that Connects During Heavy TimesI recently ran out of proverbial gas when it came to my content plan.
Everything I'd planned, started on, and brainstormed felt a little off-base and a little trite, as I was, like many of us, feeling a lot of what's happening in the world.
I used these four simple ideas to remind myself that content that creates connection can be a part of positive change in the world and make an impact.
This episode isn't being shared or advertised far and wide and so it comes to those who listen dutifully and w...
2022-03-0611 min
No Wrong Turns PodEpisode 48: Emily AbornOn our 48th episode we have Emily Aborn. Emily was born and raised in New Hampshire and Maine. She, her husband, her dog Clyde live in NH today. She would consider her job to be her passion but when she pauses she enjoys curling up with a good book, last year she read 43 books. Emily has experience in several different fields such as working in restaurants, many chiropractic offices and even owning and running an organic mattress store. Through all of her experiences we will see how most of them are linked together with a passion of hers, marketing. All o...
2022-02-2254 min