Shows
The Application with Allison TurcioEp. 29: Creating Lasting Impressions: Emotional ContentIn this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing. John shares the transformative potential of emotional content (yes, it can lead to tangible results!) and talks about how you can strike a resonant chord with your audience. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathi...2023-11-0732 min
Higher Ed PulseEp. 172: What Higher Ed Gets Wrong About Storytelling — And How to Fix ItIn this episode conversation, Zach chats with John Azoni, Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling.Zach and John discuss:Why marketing and storytelling are not necessarily two sides of the same coinHow to set up an interview environment that is conducive to capturing great contentThings you should never ask in an interviewWhy higher ed marketers should care about creating Instagrammable momentsWhat higher ed marketers can learn from Love is BlindAnd so much more!If you...2023-11-021h 01