Shows
AI for UEp. 3: Getting Started with Jaime HuntIn this conversation with Jaime Hunt, we look at various ways that different higher ed teams are using generative AI to become more efficient and effective.Christopher Penn’s RACE model for prompting: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/Episode prompt: You are an expert content marketer. I'm going to ask you to take an existing piece of content and create a [type of content - blog, video script, social post, etc.] for [channel - TikTok, Youtube, etc.] for [specific audience - potential undergraduate students, alumni, etc.]. The content is attached [or in a li...2024-09-1222 min
Higher Ed PulseA Roadmap for the Next Generation of Great Higher Ed Content MarketersIn this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer. The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he chooses to apply his progressive strategies in the higher education sector. He reflects on his recent content marketing endeavors, highlighting both the suc...2024-01-1845 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...2023-05-2653 min