Shows
Confessions of a Higher Ed Social Media ManagerEp. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year CollegeThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In...
2023-04-2640 minConfessions of a Higher Ed Social Media ManagerEp. 2: How to Get Started as a Higher Ed Social Media ManagerThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content. This episode is brought to you by our friends at DD Agency:DD Agency is a...
2023-03-2243 minConfessions of a Higher Ed Social Media ManagerEp. 1: Real Talk: The Highs and Lows of Social Media Management in Higher EdThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education. This episode is brought to you by our friends at DD Agency:DD Agency is a high...
2023-03-0844 min
Higher Ed PulseEp. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie GoodwinExciting news! Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager.This show is hosted by the incredible Callie Goodwin. Callie has worked in higher ed social media for her entire career. Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own popular social accounts built around her side hustle, Sparks of Joy (check out her TikTok!).This show will serve as a creative, uplifting, and inspirational space for anyone who works...
2023-02-2634 minConfessions of a Higher Ed Social Media ManagerIntroducing Confessions of a Higher Ed Social Media ManagerWelcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens. Join us as we explore the ups, downs, and everything in between when managing the online presence of colleges and universities. From navigating the latest social media trends to dealing with crisis management, we'll hear first-hand accounts of what it's really like to be a higher education social media manager. We’ll sit down with masterminds behind some of the most inno...
2023-02-0901 min
Higher Ed PulseSignals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from StudentsOn this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing. This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who...
2021-12-151h 26