Shows
Higher Ed PulseAttention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective StudentsIn this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. They also unpack the biggest mistakes they see schools make once they acquire new conta...
2022-08-3051 min
Higher Ed PulseAttention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student JourneyIn episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.About The SeriesAttention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Educat...
2022-08-1657 min
Higher Ed PulseAttention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National BrandIn this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attentionHow to draw a distinction chart — where are you measurably different vs marginally different What channels and tactics where u...
2022-08-0250 min
Higher Ed PulseAttention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult LearnersIn this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for this audience?What comms does each persona need? Do they differ between groups?What works and what doesn’t whe...
2022-07-1954 min
Higher Ed PulseAttention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look a...
2022-07-051h 11
Higher Ed PulseAttention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc...
2022-06-2156 min