Shows
The Higher Ed Geek PodcastEpisode #209: Marcie Glenn on Amplifying Higher Ed Staff RecruitmentHigher ed has a staff recruitment problem, but our guest this week is here to help fix it. Marcie Glenn shares perspectives from her work at Another Source, on how hiring dynamics have changed for higher ed in recent years and how leaders can better adapt their staff recruitment strategy. She also gives some advice for applicants navigating this current job market.Marcie Glenn, CEO and Chief Talent Strategist of Another Source, is revolutionizing the recruitment process by focusing on the front end of the recruitment process, thus setting up hiring teams to do what they do...2023-11-2933 min
Talking TacticsSpecial Release: Answering The Real Questions: Mallory Willsea’s Career-Making TacticAs a campus tour guide back in 2005, Mallory Willsea noticed students would ask very different questions when they were alone vs. when they were with their parents or in a group. When she graduated, Mallory started working in the admissions office just when digital was starting to happen. She remembered how differently students would behave when alone, so she came up with a tactic to let them ask anonymous questions using a form. The results? A ton more questions. Grateful students. Real opportunities for connection. And for Mallory? A career of customer-centric innovation that’s consistently been two...2023-11-2826 min
Higher Ed PulseEpisode #176: Why Higher Ed Marketers Should Care about AI LiteracyIn this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students more efficiently and effectively. To learn more about Bart’s work, be sure to check out Caylor Solutions. And, if you’re...2023-11-1652 minThe Higher Ed Geek PodcastEpisode #207: The Digital First Strategic Plan, Part 3: Dr. Josie Ahlquist on Student Community BuildingIn the final episode of our three part series in partnership with Pathify, Dustin speaks with Josie to get her perspectives on how institutions can leverage digital tools to enhance their efforts building student community. They explore how to create engaging, personalized and relevant hubs of content to nurture high levels of adoption as well as how to manage digital sprawl.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast netwo...2023-11-1535 minTalking TacticsSpecial Release: Engaging Students One-on-One At Scale: Allison Turcio’s Career-Making TacticAllison’s start in higher ed was as a writer at her college. In her role, she quickly realized the communications were not student-centered enough, and sought to become an expert on her audience to deliver hyper-personalized opportunities for engagement via the new CRM. The most immediate result? The students who had a one-on-one engagement with admissions were 2.4 more likely to enroll. The long-term results? A solid partnership between admissions and marketing, and increasing engagement throughout the years, and for Allison, a student-centricity thoroughline that has defined her focus throughout her career.About the Enrollify Podcast Network 2023-11-1429 minHigher Ed PulseTakeaways from OpenAI's DevDay for Higher Ed MarketersIn this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve go...2023-11-1032 minHigher Ed PulseHow to Transform a 100 Year Old University into a Boutique Graduate SchoolIn this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree.In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded by the Sisters of Notre Dame de Namur, had closed its doors completely.However, Notre Dame de...2023-11-0946 min
Mission AdmissionsEp. 29: Three Things That Can Transform Your CareerSeason two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Sponsored by PathifyMeet Pathify — an innovativ...2023-09-1218 minHigher Ed PulseEp. 165: The Future of Marketing Leadership in Higher EdIn this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students. In this dynamic conversation, discover what Gil thinks about:The future of marketing leadership in higher ed The benefits of fractional teams vs. agencies The rise of higher ed marketing influencers (as a talent acquisition play)His hottest takes on marketing and enrollment strategies right nowYou can connect with Gil...2023-08-3142 minHigher Ed PulseEp. 164: Why It’s Time for Higher Ed to Take More Marketing RisksAbout the Episode: In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. Hear what ingredients Nate believes are necessary to craft the perfect student story, why he’s so bullish on student podcasting as an enroll...2023-08-2455 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...2023-08-1831 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 33: A President’s Role in Embodying a BrandIn this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape.Takeaways include:Examples of how college presidents can effectively...2023-08-0448 minMission AdmissionsEp. 27: Tips To Help You Master Time Management And Become More ProductiveWhat do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and priorities into these three key categories 20:19 - Multitasking is actually ‘context switching,’ - Why it’s counterproductive, and how to fix it27:02...2023-08-0148 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback StoryIn this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges.Takeaways include: How to manage your emotions during a tense and difficult conversation with h...2023-07-2057 min
Confessions of a Higher Ed Social Media ManagerEp. 5: Navigating the Digital Storm: Social Media Management in Crisis and its Mental ImpactThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis. In this candid conversation, we explore the unique challenges faced by social media professionals when navigating turbulent waters, and the profound impact it has on our mental well-being. From handling sensitive issu...2023-07-1956 minHigher Ed PulseThe Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage SummitDiscover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu. Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. This episode was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June. This Episode is Sponsored by our friends at Element451: Elemen...2023-07-1323 minHigher Ed PulseEp. 157: Why Higher Ed Marketers Should Care WAY More about DesignIn this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game.The duo discusses:How to convince leadership to invest in great UX/UIHow to strike the balance between aesthetics and functionality in higher ed websitesThe need for user experience design to extend beyond the digital space into the physical worldJoel’s framework for “Hospitable Design” and what this means for marketers, admissions officers, and student affairs co...2023-07-0652 minMission AdmissionsEp. 25: Game-Changing Advice For Higher Ed Content MarketersOn this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can’t get enough of29:04 - Con...2023-07-0446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 30: Breaking Barriers: How Marketing Drives Inclusion in Access InstitutionsIn this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging. Takeaways include:· Insights into the role marketing can play in providing a sense of belonging on your campus· Thoughts on emerging trends that have the potential to benefit access institutions...2023-06-2355 minHigher Ed PulseEp. 156: Why Higher Ed Marketers Should Care More About PodcastsIn this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry.Firstly, we uncover the remarkable potential of podcasts as a platform to showcase thought leadership. By appearing on niche shows, higher ed marketers can establish themselves as industry experts and create a lasting...2023-06-1548 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...2023-06-0952 minHigher Ed PulseEp. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify PodcastIn this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution.Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all a...2023-06-0836 minMission AdmissionsEp. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and GrowthToday’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do’s and Don’ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO’sThis podcast is brought to you by Element4...2023-06-0647 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...2023-05-2653 minHigher Ed PulseEp. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify PodcastIn this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great student experience. And who doesn’t want that?You can exp...2023-05-2535 minThe Higher Ed Geek PodcastEp. 190: Jay Rathell on Social Media Marketing of Higher EdWe welcome Jay Rathell, owner of Yamaro83, to the show this week to talk about his years of experience in social media marketing of higher education. He shares his reflections on how the space has changed, what has stayed the same, and how to manage paid versus organic content.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is brought to you by our friends at DD Agency:D...2023-05-2437 min
I Wanna Work There!I Wanna Work There! [Trailer]I Wanna Work There! is a part of the Enrollify Podcast Network. If you like this podcast, check out other Enrollify shows! The Enrollify Podcast Network is growing by the month with all kinds of marketing, admissions, and higher ed technology shows. They’re jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. There are some great industry voices for you–folks like Terry Flannery, my good friend Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Jaime Gleason, and many more. Learn more about2023-05-1900 minConfessions of a Higher Ed Social Media ManagerEp. 4: Behind the Screens of #HigherEdSocialThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the community, and how it has grown into a valuable resource for those navigating the complexities of social media management in the higher ed space, and what the professional society has to offer it’s members. Tune in to...2023-05-1752 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 27: Understanding the Role of Marketing from a President’s PerspectiveIn this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:How a college president views the role of a chief marketing officerInsights into what traits make an excellent CMO – from a president’s perspectiveIdeas about how C...2023-05-1257 minThe Higher Ed Geek PodcastEp. 188: Kate Colbert Explores a New Era for Higher EdOur guest for this week’s episode is Kate Colbert, a marketing consultant and author of the recently released book, Commencement: The Beginning of a New Era for Higher Education.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and unive...2023-05-0344 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 26: Unlocking the Power of Influencer Marketing in Higher EdIn this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this e...2023-04-2851 minConfessions of a Higher Ed Social Media ManagerEp. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year CollegeThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In...2023-04-2640 minThe Higher Ed Geek PodcastE. 187: Teresa Valerio Parrot on the Complicated Climate for Higher Ed CommunicationsOur guest for this week’s episode is Teresa Valerio Parrot, Principal at TVP Communications. She has a wide-ranging conversation on this current moment for higher ed and how institutional leaders can better engage their communities to navigate an increasingly complicated climate. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exac...2023-04-2633 minHigher Ed PulseEp. 152: What if Colleges Recruited Creators Like They Do Athletes? Higher Education Content Marketing 3.0Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451.In Episode 152 of The Enrollify Podcast, Zach and Dan discuss the evolution of content marketing and how it applies to the world of higher education. He shares strategies for schools to maximize their students' potential as creators and even speculates on what might happen if colleges started recruiting creators like they do athletes.But the conversation doesn't stop there. Dan also dives into...2023-04-2055 minThe Higher Ed Geek PodcastEp. 186: Chris Marshall on Creating Meaningful Alumni EngagementWe’re pleased to welcome Chris Marshall to the show this week. Chris is the Founder and CEO of Chris Marshall Advancement Consulting (CMAC). Chris shares his unique story of getting into this field of work, and incredible perspectives for why this work is crucial for institutions to do well, both for themselves and their students. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In thes...2023-04-1942 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...2023-04-141h 02Higher Ed PulseEp. 151: How to Know When It’s Time to Bring Your Marketing In-HouseIn Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself...2023-04-1347 minThe Higher Ed Geek PodcastEp. 184: Cameron Stoker on Augmenting Higher Ed InstructionOur guest for this week’s episode is Cameron Stoker, Founder & CEO of Speechcloud, which helps faculty and students optimize the learning experience. Cameron discusses how to create more efficient classroom instruction which can create more opportunities for human interaction as well as tangible applications of learning for students. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank...2023-04-0535 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 24: The Importance of Authenticity in Your Brand Story In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:Tips for creating an authentic brand storyAn understanding of the importance of word-of-mouth in brand buildingIdeas for how marketers can impact the student experienceWays to av...2023-03-3153 minHigher Ed PulseEp. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRMWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI t...2023-03-2350 minConfessions of a Higher Ed Social Media ManagerEp. 2: How to Get Started as a Higher Ed Social Media ManagerThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content. This episode is brought to you by our friends at DD Agency:DD Agency is a...2023-03-2243 minThe Higher Ed Geek PodcastEp. 182: Catherine Friday on Increasing Inclusivity with Digital EducationOur guest for this episode is Catherine Friday, Global Education Lead at EY. Catherine brings her global perspective to the conversation, sharing how higher education has an immense opportunity to expand access to quality education through an intentional digital education strategy. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly ho...2023-03-2234 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 23: Busting Silos with a Student-Centric WebsiteIn this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:Making the case for a prospective student-centric website designTips for persuading the campus community on a new, silo-busting approach Ideas for structuring a massive overhaul projectRecommendations for needed content a a student...2023-03-1739 minHigher Ed PulseEp. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conver...2023-03-1653 minThe Higher Ed Geek PodcastEp. 181: Kate Watts on Supporting Career Growth for Underrepresented StudentsOur guest for this bonus episode is Kate Watts, Executive Director of Advancing Women in Tech. Kate shares insights into this complicated work, why it is important, and how best to support underrepresented students to get the necessary technical knowledge and social capital to succeed well into their careers. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently ra...2023-03-1545 minMission AdmissionsEp. 17: Higher Ed Still Struggles to Connect with Gen Z – Here’s How Marketers and Admissions Professionals Can Fix ThatIn this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.Key takeaways from this episode include: 7:10 - Advice if you want to get and keep Gen Z’s attention16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences22:43 - What authenticity really means 28:39 - The idea of ‘brand magnetism’ 32:00 - Making the mental health conversation more of a priorityThis podcast is brought to you by Element451 — the next-generation AI student...2023-03-1440 minHigher Ed PulseEp. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:2023-03-0945 minConfessions of a Higher Ed Social Media ManagerEp. 1: Real Talk: The Highs and Lows of Social Media Management in Higher EdThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education. This episode is brought to you by our friends at DD Agency:DD Agency is a high...2023-03-0844 minThe Higher Ed Geek PodcastEp. 180: Higher Ed Trends Panel Discussion with PeakSpan CapitalIn this special episode, Dustin joins as a panelist for this wide ranging conversation in collaboration with PeakSpan Capital. The panel is moderated by Russell Perkins, a Senior Associate and features Sanket Merchant, a Partner at PeakSpan covering a wide variety of trending higher ed topics. They explore how edtech is impacting everything from admissions, vocational education, and student success.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is...2023-03-0854 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 22: Finding Space for CreativityA study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:Ways to find new creative outlets that feed your soul and inspire your workHow to carve out time for creativity amid a busy and fast-paced lifeResources for managing your timeTips for making creativity a priority 2023-03-0349 minHigher Ed PulseEp. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revol...2023-03-0247 minHigher Ed PulseEp. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie GoodwinExciting news! Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager.This show is hosted by the incredible Callie Goodwin. Callie has worked in higher ed social media for her entire career. Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own popular social accounts built around her side hustle, Sparks of Joy (check out her TikTok!).This show will serve as a creative, uplifting, and inspirational space for anyone who works...2023-02-2634 min
Higher Ed PulseFanatical Friday's Ep. 60: Ep. 60: Getting Started With VR in Higher Ed MarketingVirtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it’s time you start thinking about how it can be woven into your recruitment and retention strategies. If you’re wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the future of student engagement then tune in to this episode of Fanatical Fridays! This episode is brought to you by our friends at DD Agency:DD Agen...2023-02-2430 minHigher Ed PulseEp. 144: Introducing The Pivot — A No BS Podcast for Enrollment MarketersBuckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement.Join Tony Fraga and Jamie Gleason — marketing scientists at DD Agency — every other week for an engaging conversation on what you and your team can do NOW to impact marketing and enrollment goals.The Pivot is facilitated by Shane Kehl, Chief Edutainment Officer at Enrollify. Subscribe to The Pivot here or wherever you get your podcasts. This episode...2023-02-2038 minHigher Ed PulseEp. 143: Introducing Season 2 of The Application — with Allison TurcioIntroducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses. If you're a higher ed marketer or admissions professional looking for: Tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience. Consumer data and marketing best practices Actionable takeaways Then yo...2023-02-1337 min
Higher Ed PulseFanatical Friday's Ep. 59: What Questions Should You Be Asking Your Vendors?Working with vendors is often time a huge value-add to your institution, but that’s really only if you know what you want, what questions you should be asking, and how to measure that vendor support against your larger institutional goals. If you work with a vendor but find yourself a little “lost” when it comes to strategy, reporting, or optimization, the questions we discuss could help you turn that partnership into one that thrives rather than just exists. This episode is brought to you by our friends at DD Agency:DD Agency...2023-02-1048 minHigher Ed PulseWe Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek PodcastExciting news! Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell. The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country.Follow and subscribe to the show here or wherever you get your podcasts. Past episodes feature some of the most renowned thinkers, innovators, and leaders in and around higher education. Check out some of the show’s most recent episodes below:Episode #174: Will Patch on Digital Enrollment and Marketing Trend...2023-02-0938 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...2023-02-031h 06
Confessions of a Higher Ed CMO — with Jaime HuntEp. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersThe challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners...2023-01-2057 min
Higher Ed PulseFanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice LatteIt’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after. Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing efforts throughout the year. About Fanatical Friday'sFanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn n...2023-01-1339 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 18: Leading High-Performing Teams in a Remote-First WorldThe pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:How to create environments that support employee well-being and high performanceThe best ways to measure the success of the teamIdeas for fostering a thriving and positive work cultureTips for using collaboration tools to support a dispersed...2023-01-0651 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 17: Recruiting Non-Traditional StudentsSeth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.Takeaways from this episode include:Why “post traditional” is a better frame for this audienceHow marketing to this audience differs from recruiting first-time freshmenHow institutions are approaching this wrong – and how to right those w...2022-12-1648 minHigher Ed PulseEp. 139: How to Build and Scale a Student Ambassador Program That Increases EnrollmentThis is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.In this episode, Zach and Nina are also joined by Lauren Black the Dir...2022-12-0848 minHigher Ed PulseEp. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial SpiritThis is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...2022-12-0641 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 16: Designing Compelling Messages and NarrativesStory drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:Understanding what gives storytelling its powerA formula for crafting a compelling narrativeIdeas for working with leadership on thinking differently about communications approachesWhy storytelling isn’t “spin”How to keep storytelling front and center when m...2022-12-0248 min
Higher Ed PulseHere Are the 3 Key Ingredients for Texting Prospective StudentsTo text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves. Texting is another layer of your recruitment strategy and should be weaved into the fold, not seen as a tactic you need to utilize just because others are. Tune in and see how Shane and Mickey would first approach texting, what the tool must be able to do, and how it can be used to hyper-personalize a prospective student’s journey to enrollment. Fanatical Fridays is brought to you...2022-12-0239 minHigher Ed PulseEp. 137: Why Higher Ed Needs Better Parent Engagement StrategiesFrom impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedInLearn more about CampusESPThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’...2022-11-2945 minHigher Ed PulseEp. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-ZThis is the second episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...2022-11-2250 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 15: Executive Social StrategyIn this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make sense How to incorporate your own values into your online presence Why empathy is so important in leadership How today’s hybrid work environment lends itself to digital leadership About Confessions of a Higher Ed CMOConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of n...2022-11-1853 minHigher Ed PulseEp. 135: Here’s What 1,261 Students Said About Their Journey to CollegeThis is the first episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...2022-11-1751 min
Higher Ed PulseBreaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to ThriveOn episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dillon, a senior consultant at S...2022-11-1540 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 14: Addressing Imposter SyndromeJaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:How to identify how you are feeling as imposter syndromeWays to cope with feelings of inadequacy or self-doubtHow to reduce negative self talkWays to change patterns of thought that hold you back or keep you from bringing your best self to your workConfessions of a Higher Ed CMO is spo...2022-11-0455 min
Higher Ed PulseThe Modern Student Ep. 2: How to Find and Engage New Student PopulationsOn this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way...2022-11-0248 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 13: Creating a Student Journey MapIn this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own jour...2022-10-2156 min
Higher Ed PulseThe Modern Student Episode 1: How the Modern Student is Shaping the Future of EducationIn episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them at this point. This episode explores how institutions are currently, or should be, utilizing technology to...2022-10-1948 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 12: Transitioning Your Career Outside of AcademiaAmid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:How to evaluate if it is time to change industriesHow to market yourself to a new sectorHow to sell your experience to potential employersWays to evaluate opportunities to ensure they align with your v...2022-09-2329 min
Higher Ed PulseThe Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About ItThis week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for...2022-09-1440 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 11: Building More Equitable Student Hiring PracticesStudent workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:Why it is important to have authentic content on your soc...2022-09-0948 min
Higher Ed PulseThe Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis? Check out this episode and give us your thoughts on the world of TikTok in the higher ed space. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! Thi...2022-09-0746 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 10: Multicultural MarketingAccording to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide an...2022-08-2630 min
Higher Ed PulseThe Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni RelationsIn this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in!If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for hi...2022-08-1740 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 9: The Enrollment CliffWe have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: Carrie’s research on the enrollment cliff and how campuses are preparing for it – or notThe challenges facing higher education if institutions do not embrace changeThe critical role that marketing plays i...2022-08-1236 min
Higher Ed PulseThe Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of...2022-08-0334 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 8: The Great Resignation and Employee EngagementIn this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:What is causing people to change careers and leave higher educationHow to address those challenges and retain talented team...2022-07-291h 04
Higher Ed PulseThe Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact InfoDuring this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!?If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acce...2022-07-2547 minMission AdmissionsEpisode 5: Turning Admissions From a Job Into a Career, and The Path to LeadershipIn this episode I change things up and introduce you to a wonderful person and rising star in the enrollment management space, Megan Tyler. We have an amazing conversation about how she got started in admissions, and how she turned a job into a career at Wofford College. Megan shares the pros and cons of working at your alma mater, her path to becoming a Director, how she handles stress, and we discuss different situations that leaders have to navigate - including the differences between being female versus male. This episode is brought to you by Gecko...2022-07-1953 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...2022-07-1555 min
Higher Ed PulseThe Brewstorm Episode 3: What Makes You Actually Click an Ad?In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective stud...2022-07-0832 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...2022-07-0144 min
Higher Ed PulseThe Brewstorm Episode 2: Hosting Memorable Student Recruitment EventsIn this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective studen...2022-06-2240 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...2022-06-1748 min
Higher Ed PulseThe Brewstorm Episode 1: Starting and Maintaining a Student-Run PodcastIn this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swa...2022-06-1550 minMission AdmissionsEpisode 2: Pouring Into Yourself and Other PeopleBryant, Kevin Durant and Steph Curry, and now works with executives at Fortune 500 companies such as Pepsi, Starbucks and American Express. Stein offers tips on handling burnout, self awareness, public speaking, managing your to-do list and more. They also have a lengthy conversation about how to be an effective leader in 2022, and Alan explains how everyone can lead regardless of their title.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is...2022-06-0758 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...2022-06-0349 minHigher Ed PulseEpisode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy MajorsOn this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in th...2022-06-0258 min
Higher Ed PulseFanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student StoriesEvery enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and leveraged. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services...2022-05-2725 minMission AdmissionsEpisode 1: Treating Everybody Like They’re the Most Important PersonJoin host Jeremy Tiers in the premier episode as he chats with Minnesota Timberwolves and Lynx’ Vice President of Fan Experience, Jeff Munneke. The two discuss creating positive experiences, the importance and ROI of consistently engaging and building personalized relationships, analyzing real time data from different audiences, effectively collaborating with multiple groups or departments, as well as hiring and training new staff, and ways to make everyone feel valued.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and incr...2022-05-2446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring2022-05-2048 min
The Application with Allison TurcioTRAILER: The Application with Corynn MyersThis podcast is part of The Enrollify Podcast Network and made streamable by RahRah.Connect with the host, Corynn Myers, on LinkedIn.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI stude...2022-02-1001 minHigher Ed PulseEpisode 20: Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for SuccessThis week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan decided to "break up" with their vendors and bring creative talent back in house and the important role data plays to connect otherwise siloed teams at her institution. Corynn challenges higher ed marketers and enrollment professionals to keep the data at the center of all discussions around how to allocate media spend and what strategies and tactics...2019-11-2119 min