Shows
I Wanna Work There!Ep. 34: A Conversation with the Future President“I Wanna Work There!” has been dedicated to helping colleges and universities boost their employer brands by examining talent attraction, talent experience, and talent retention. On this episode, Eddie had a direct conversation with future and new college presidents about the importance of their campuses being employers of choice.
- - - -Connect With Our Host:Eddie Francishttps://www.linkedin.com/in/eddiefrancis/https://twitter.com/eddiefrancisAbout The Enrollify Podcast Network:I Wanna Work There is a part of the Enrollify Podcast Network. If you...
2024-10-1516 minI Wanna Work There!Ep. 34: Hear from an In-House Talent RecruiterThis episode continues that conversation with someone who is an in-house executive recruiter. Conrad Davis, who holds that title with the University of Rochester, visited “I Wanna Work There!” to discuss the world of the talent recruiter as well as the advantages and pain points of talent acquisition in higher education.On this episode of “I Wanna Work There!” You’ll learn:How a talent recruiter thinksWhy, as a talent recruiter, Conrad focuses also focuses on talent experience and talent retentionHow institutions can work effective talent acquisition into their strategic plansGuest Name: Conrad Davis, Executive...
2024-10-1431 minI Wanna Work There!Ep. 33: To Attract AND Recruit the Talent You WantThroughout the season, one focus of “I Wanna Work There!” has been talent attraction–making colleges and universities places that people truly want to work. This episode adds a layer by looking closer at recruiting faculty and staff, that is going out and getting the faculty and staff who are right for the institution. This episode’s guest features Lesley Regalado, a veteran talent acquisition professional who has also spent time in academia.On this episode of “I Wanna Work There!” You’ll learn:How your institution can get past the practice of “post and pray” to attract and rec...
2024-09-3036 minI Wanna Work There!Ep. 32: Strengthening Talent Attraction and Experience Through Academic BrandingWhat if your institution had a program that helped faculty promote themselves? What would that possibly mean for your employer brand? Maya Demishkevich has been working on such a program to boost both the value of faculty and the value of the institution.On this episode of “I Wanna Work There!” Maya will share three things:A description of academic brandingHow to determine the best channels to communicate faculty members’ brandsHow HR teams and/or marketing and communications teams can measure the success of these effortsGuest Name: Maya Demishkevich/Chief Marketing Officer/Carroll Community Colleg...
2024-09-1637 minI Wanna Work There!Ep. 31: Prepping for Gen ZIs the higher ed workplace ready for Generation Z? While the mention of Gen Z (like with any generation in its youth) may draw out audible groans from Baby Boomers, Generation Xers and Millennials, there exists a big opportunity. Janet Reeves-Wilson sees that opportunity and embraces it. As Gen Z begins their career journeys, there is much that they can obviously learn. But, what can we learn from them?Here are your takeaways for this episode:We will learn about Generation Z’s workplace characteristics.Janet will give her thoughts about what is important to Gen Z...
2024-09-0240 minI Wanna Work There!Ep. 29: 3 Cs of Employee EngagementFor Lisa Nichols, there are three Cs that inspire employee engagement: compassion, connection, and communication. However, the obstacles to achieving employee engagement in an organization can be significant. Unfortunately, lack of employee engagement is part of higher education’s overall reputation challenge. This episode provides three takeaways:Lisa will discuss why employee engagement matters.You will learn about employee engagement challenges that are specific to higher ed.Lisa will describe how compassion, connection and communication can improve employee engagement at colleges and universities.Guest Name: Lisa Nichols, CEO of Lisa Nichols Consulting Guest Socia...
2024-08-0535 minI Wanna Work There!Ep. 28: The Problems with BurnoutBurnout has become one of higher education’s worst kept human resources secrets. We only have to go as far as an off-campus conversation to find out that some colleagues who seem to have it all together are probably suffering the worst cases of burnout. On this episode, we will chat with Rebecca Pope-Ruark, a former tenured professor who researches burnout and coaches faculty through their burnout experiences. In this episode of “I Wanna Work There!” we will:Hear Rebecca’s burnout story and learn what it is.Learn how burnout impacts employees’ productivity, particularly on the faculty...
2024-07-2238 minI Wanna Work There!Ep. 27: The Right Talent for Nontraditional StudentsWith the enrollment cliff looming, conversations about enhancing nontraditional student recruitment efforts have increased among colleges and universities that historically serve traditional students. So, what kinds of faculty and staff do these institutions need to best serve this target population? This episode’s guest, Chris Rapozo, came to the U.S. from Germany as a working family man; and he has a wealth of thoughts about the talent that institutions need for their efforts.Here’s what we’ll learn from Chris:The hurdles that nontraditional students must navigate to get into and stay in school,The ex...
2024-07-0839 minI Wanna Work There!Live from Engage Summit: Who Breaks Silos?“We work in silos!” It’s a common complaint in higher education, among other industries. It’s such a point of emphasis that Shane Baglini has dedicated an Enrollify podcast to “Breaking Silos.” Shane sat down with “I Wanna Work There!” at Engage Summit to give his thoughts about the kind of talent that can enhance an institution’s employer brand by helping to break silos.Here’s what we’ll learn from Shane:How working in silos impacts faculty and staff.How marketing can play a role in helping to break silos on campuses.What kinds of employees are...
2024-06-2621 minI Wanna Work There!Ep. 26: The International Employee Experience - Part 2On Episode 17, we heard from Kin Sejpal about the international employee experience. This episode continues that conversation with Dayana Kibilds, host of Enrollify’s “Talking Tactics.”Here are our takeaways:We will walk a mile in international employees’ shoes by hearing about the complicated U.S. immigration system.Our guest will talk about the personal impact of navigating immigration.We will gain insights about how colleges and universities can invest in a better talent experience for international faculty and staff.Guest Name: Dayana Kibilds, Host of “Talking Tactics” and Strategy Director at OlogieGuest Social...
2024-06-2440 minI Wanna Work There!Enrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
- - - -Connect With Our Host:Eddie Francishttps://www.linkedin.com/in/eddiefrancis/https://twitter.com/eddiefrancisAbout The Enrollify Podcast Network:I Wa...
2024-06-1301 minI Wanna Work There!Ep. 25: Employer Branding at UMassIt’s the episode that you’ve been asking for–an employer branding campaign from a university. On this episode of “I Wanna Work There!” we’ll learn about efforts at the University of Massachusetts Amherst to increase their job applications and re-engage their faculty and staff. Our guests break down three things:How UMass crafted their employer value proposition,What they learned about their prospective and current employees in building their campaign, andThoughts on how institutions can resourcefully begin their employer branding efforts.Guest Names: Hank Pinkowski, Director of Human Resources Marketing and Communications...
2024-06-1031 minI Wanna Work There!Ep. 24: The Student Affairs ExperienceStudent affairs is, without a doubt, one of the most critical areas of any educational institution. Because of that, “I Wanna Work There!” decided to take a good look at the talent experience in this critical area. This episode takes a look at highs and lows of student affairs employees, what it takes to keep them motivated and several other factors that can greatly impact any institution’s employer brand.What will you take away from episode 24?You’ll get a realistic view of the talent experience in student affairs and the importance of transparency about the work...
2024-05-2751 minI Wanna Work There!Ep. 22: Neurodivergence and the Talent ExperienceIt can be a lonely world in the workplace for those who have invisible or hidden disabilities, that is conditions that are mostly neurological in nature such as: ADHD, autism, epilepsy, anxiety disorders, mental illnesses, fibromyalgia, migraines, diabetes, sleep disorders, asthma, allergies, Asperger Syndrome, Crohn’s Disease, other forms of chronic pain, etc. The Fast Company commentary “Why employers need to change how they onboard neurodivergent workers” introduces us to an autistic college professor whose introduction to her then-new employer left much to be desired because a condition such as hers was not taken into consideration when planning an off-cam...
2024-04-2934 minI Wanna Work There!Ep 21: Social Intelligence and the Employer Branding StrategyThe conversation about social media and employer branding continues with a look at social intelligence. Like potential students, higher ed job seekers are investigating campuses while current employees are using social media to promote their work, discuss what’s happening at their institutions, and more. There are also those online users who are voicing their opinions about campuses where they used to work. However, too many administrations are unaware of how this online activity impacts their employer brands. Liz Gross visited “I Wanna Work There!” to chat about social intelligence, and she gave tips that any college or university can us...
2024-04-1544 minI Wanna Work There!Ep. 20: Social Media and Talent AttractionOn episode 13, Emmalee Amthor, touched on her use of social media as part of her employer branding strategy at Saginaw Valley State University. This episode furthers the social media conversation by taking a look at how to leverage social media to attract the faculty and staff that you want to your institution.Here are your takeaways for episode 20:You will learn what considerations need to be made before including social media in your talent attraction strategy.You will also get an idea of how to choose the platforms that are best for your strategy.You will...
2024-04-0142 minI Wanna Work There!Live from CUPRAP: They’re paying WHAT??!In this special bonus episode of I Wanna Work There, Enrollify host Eddie Francis chats with Jaime Hunt about her LinkedIn post calling attention to the low salary range of a marketing and communications position with very demanding, and maybe even unrealistic, expectations. And it triggered quite the reaction from other LinkedIn users. Eddie and Jaime, with their candid charm, dissect the job listing, the implications of such positions on the industry and professionals navigating their careers, and how all of it impacts institutions’ employer brands.Key Takeaways:The Challenge of Being a "Marketing Unicorn": Discussion on...
2024-03-1421 minI Wanna Work There!Ep. 18: Human-Centered Design and Institutional SuccessIt has become a theme on “I Wanna Work There!”–higher education is a people business, especially when it comes to faculty and staff. So, what happens when faculty and staff are forced to conform to an institution’s processes and culture? While it seems normal, Erik Rueter sees this as forcing employees to “use a hammer to try to screw something into a wall.” That is why Erik champions human-centered design. Don’t be fooled by what may seem like feel-good language. Erik explains how human-centered design boosts institutional efficiencies, processes and profitability in addition to faculty and staff’s talent...
2024-03-0436 minI Wanna Work There!Ep. 17: The International Employee ExperienceIf you’re an American working at an American college or university, you’re most likely comfortable with many of life’s events as we know them–football season, Thanksgiving, “Bowl Season,” the holiday break with holiday parties, the big basketball conference and national tournaments, Easter break, baseball, and lots of happy hours in between. But what about your colleagues from outside of the U.S., especially those from the other side of the world with different social and faith practices? Kinnari “Kin” Sejpal knows what it’s like to live life differently as an international employee. While enjoying her...
2024-02-1942 minI Wanna Work There!Ep. 16: Emotional Intelligence and Social AwarenessRetaining the best faculty and staff is a key to retaining students at any college or university. But, what does it take to retain the best faculty and staff? Regardless of the industry, being valued matters greatly to employees. According to Beth DeAngelis, emotional intelligence and social awareness play a significant role in valuing the hard work of faculty and staff.To help your institution with its talent retention efforts, here are our three takeaways:Definitions of emotional intelligence and social awareness,Understanding the importance of emotional intelligence and social awareness in the workplace, andUnderstanding how...
2024-02-0534 min
Higher Ed PulseBeyond Bricks and Clicks: Shaping the Future of Higher Ed MarketingIn this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.Then the hosts turn to a...
2024-01-2916 minI Wanna Work There!Ep. 15: Celebrating People as a Marketing and Recruitment StrategyWhen Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement...
2023-12-0450 min
The Higher Ed Geek PodcastEpisode #208: Curt Merlau on Achieving Student Success Through Data IntegrationIn this episode, Curt Merlau joins Dustin to have a jam session around how leveraging data can positively impact student success. He discusses his work at Resultant supporting institutions with this work every day. They also explore why institutions need to create integrated tech stacks to optimize the full potential of their data. Curt Merlau helps education clients across the country achieve their missions, goals, and challenges. He has over nine years of experience in the education sector, ranging from teaching, outreach, data management, and sales to leadership, administration, and policy.Curt is passionate about im...
2023-11-2236 minI Wanna Work There!Ep. 14: Diversity Recruiting and ‘Positive Disruption’Diversity recruiting goes well beyond finding candidates who are simply different. It’s about identifying and hiring talent that will change the trajectory of your college or university in a productive way. Diversity recruiting both uplifts candidates in the minority while broadening the talent in the majority. The “positive disruption” of attracting and retaining diverse talent is what Rory Verrett’s work is all about. A diversity recruiter and executive coach, Rory visits “I Wanna Work There!” to talk about how he identified the need for diversity recruiting in the executive space, why diversity recruiting is so important to...
2023-11-2041 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural StatePromoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents.In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State Un...
2023-11-1055 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...
2023-10-271h 01I Wanna Work There!Ep. 12: Employees, Your First, Best CustomersBennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look toward AMA’s Symposium for the Marketing of Higher Education, he shares honest thoughts about the importance of employer branding, a practice near and dear to his heart. On this episode of “I Wanna Work There!” we get an idea of how Bennie’s passion for marketing developed, how he developed an appreciation for human re...
2023-10-2343 minI Wanna Work There!Ep. 11: The Need for Culture CultivatorsTo boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusion and belonging, Brittany wrote that culture cultivators prepare an organization for the future, they optimize the organization for growth, and they develop process improvements to remove those elements that inhibit organizational success. In this episode, we broke down where culture cultivation starts, infusing culture cultivation into institutions’ strategic plans, and how to identi...
2023-10-1634 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...
2023-10-131h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...
2023-09-291h 06I Wanna Work There!Ep. 10: Building a Productive Team CultureIt’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and presidential transition.Two Purdue marcom leaders, Ethan Braden and Kelly Hiller, joined “I Wanna Work There!” to talk about their journeys, building a team culture, and earning ca...
2023-09-2538 minI Wanna Work There!Ep. 9: Employer Branding Through Presidential CommunicationsPresidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical. A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly the most difficult job in higher education. Teresa’s observations provide pathways to understand how pr...
2023-09-1133 min
Confessions of a Higher Ed Social Media ManagerEp. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah WellsThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok and how they have become increasingly pivotal in higher ed social strategies, Sarah shares her insights into harnessing their unique features and algorithms to connect with the...
2023-09-0650 minI Wanna Work There!Ep. 8: The Trouble with MicromanagementMicromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what happens when leaders micromanage? Sharna Fabiano, a certified leadership coach, uses her experience as an internationally recognized tango artist to help leaders understand how to work productively with their people. As the chair of the International Leadership Association’s Followership Member Community, Sharna helps us understand what followership is, w...
2023-08-2832 minI Wanna Work There!Ep. 7: No More ‘Post and Pray’Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher education job postings are getting. Kevin Varner of HigherEdJobs joined “I Wanna Work There!” to discuss the increase that the website has seen in postings from campuses across the country, how site traffic has changed, and what institutions should do to attract the candidates that they want.
2023-08-1421 minI Wanna Work There!Ep. 6: A Title Does Not a Leader MakeEmployee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority and who have moved the needle on their respective campuses. This episode explores the critical role that leadership development plays in employee engagement through the eyes of Vicki Baker, an economics and management professor who wrote an Inside Higher Ed op-ed called “A Title Does Not a Leader Make.” This episode is brought to you by ou...
2023-08-0127 minI Wanna Work There!Ep. 5: The Delicate Dance of Managing ChangeThey say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing leadership changes at the top nearly every six years. How does that affect faculty and staff? Robin M.L. Johnson, who is an expert in change management, joined “I Wanna Work There!” to discuss how institutional leaders, faculty and staff can manage major change at their respective institutions by k...
2023-07-1733 min
Talking TacticsEp. 4: Preventing summer melt with focused post-deposit emailsDarcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication sequence. They took the emails from long and overwhelming to engaging and specific — and are seeing the results: increased open rates, increased clicks, and more than 6x first-year registrations year-over-year.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.About the Enrollify Podcast Network Talki...
2023-07-1126 minI Wanna Work There!Ep. 4: How a School Attracted ‘Ambitious Builders’When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more than changing SoPA’s name and look. It was about changing the culture. Suri shares how SoPA attracted “ambitious builders,” the change she saw in SoPA’s job applicants, and how SoPA gai...
2023-07-0325 min
Talking TacticsEp. 3: Saving a Master’s Program With a Simple Paid Keyword ChangeShane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry conversions by 241% and took the program from zero enrolled students to blowing almost 50% past their break-even enrollment target.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for...
2023-06-2718 minI Wanna Work There!Ep. 3: A Look at Higher Ed’s Talent CrisisRecently, The Chronicle of Higher Education held a virtual panel discussion called “The Talent Crisis in Higher Education.” One of the panelists was Jaime Hunt, host of The Enrollify Podcast Network’s “Confessions of a Higher Ed CMO.” Jaime joined “I Wanna Work There!” to talk about why she once conducted an employee satisfaction survey and how she used the data. We also find out why she obsesses over job descriptions and how empathy impacts performance. Finally, Jaime talks about a brand ambassador program that featured employees and the results it pulled in. This episode is brought to yo...
2023-06-1933 min
Talking TacticsEp. 2: Boosting Admissions Social Content Views with an InternJacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admissions-focused intern to work with the university's MarComm team and post on the university's main channels, they achieved over 150,000 views from just five videos and 3 million views on a sponsored TikTok post.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for Element’s Engage Summ...
2023-06-1332 minI Wanna Work There!Ep. 2: Higher Ed’s Work CultureCampus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work culture of higher education and offers thoughts about why and how it needs to change. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Aud...
2023-06-0541 min
Talking TacticsEp. 1: Maximize Your Prospect Data with a Two-Step RFI ProcessJackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling the data points for 60% of organic leads and amassing over 7,000 new data points for close to 3,000 potential students.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is brought to you by...
2023-05-3032 minHigher Ed PulseEp. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify PodcastIn this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great student experience. And who doesn’t want that?You can exp...
2023-05-2535 minI Wanna Work There!Ep. 1: What Is Employer Branding?Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a strategist who provides a baseline definition of employer branding for higher education professionals. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the co...
2023-05-2218 minI Wanna Work There!I Wanna Work There! [Trailer]I Wanna Work There! is a part of the Enrollify Podcast Network. If you like this podcast, check out other Enrollify shows! The Enrollify Podcast Network is growing by the month with all kinds of marketing, admissions, and higher ed technology shows. They’re jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. There are some great industry voices for you–folks like Terry Flannery, my good friend Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Jaime Gleason, and many more. Learn more about
2023-05-1900 min