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Confessions of a Higher Ed CMO — with Jaime HuntEp. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of Higher Ed’s Creative RutIn this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing. From dissecting branding stagnation to exploring the evolving role of AI in creativity, this conversation dives deep into how institutions can—and must—break free from outdated visuals and messaging to truly connect with today’s students. If you're feeling stuck in the same old admissions campaign loop, this one’s for you.Guest Name: Daniel Andreani, Chief Creative Officer, Do Not Disturb 2025-05-0944 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 76: The Future Demands Better Higher Ed LeadersJaime Hunt sits down with Ellen Whitlock Baker — executive coach, leadership consultant, and founder of EWB Coaching — for a candid, no-holds-barred conversation on what truly makes a good leader in higher education. They tackle toxic workplace norms, explore the role of empathy in leadership, and dig into how AI and generational shifts are reshaping leadership expectations. If you're rethinking what it means to lead well in this evolving higher ed landscape, this is your blueprint.Guest Name: Ellen Whitlock Baker, Wwner and Principal, EWB CoachingGuest Social: https://www.linkedin.com/in/ellenwhitlockbaker/Gues...2025-04-1153 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 75: Doing It All: Marketing Graduate Programs with an In-House TeamJaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house. Cristina shares how her small but mighty team generates millions in ad spend, executes content marketing strategies, and drives enrollment growth—all without the help of an external agency. She also reveals how leveraging AI, optimizing real-time data, and fostering close collaboration with recruiters has been a game-changer. If you're curious about bringing digital marketing in-house or simply want to optimize your current strategy, this episode is packed with acti...2025-03-2834 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 74: “We All Play a Role”: A President’s Perspective on Social Mobility and the Access ImperativeSocial mobility is a defining mission for many regional public universities, but what does it take to truly move the needle? In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Ellen Neufeldt, President of Cal State San Marcos, to discuss how institutions can break down barriers for first-generation and underrepresented students. From innovative dual enrollment programs to rethinking enrollment marketing strategies, Neufeldt shares actionable insights on how universities can drive economic and social change.Guest Name: Ellen J. Neufeldt, President, California State University San MarcosGuest Social: https...2025-03-1442 min

In Your ElementEfficiency, Engagement, and Element451: COA’s Winning FormulaIn this episode of In Your Element, Brendan and Daniella sit down with Brittany Meinssen, Director of Admissions and Recruitment at College of the Albemarle (COA), to uncover how her team is reshaping recruitment strategies for community colleges. Brittany shares how implementing Element451 helped COA streamline processes, engage adult learners, and deliver standout results. From targeted messaging to innovative community events, Brittany reveals the secret behind COA hitting its highest recruiting numbers on record. If you're looking for practical, inspiring ways to do more with less, this is an episode you can’t miss.Guest Name: Brittany Me...2025-01-2228 min

In Your ElementAdmissions, Advancement, and Impact with Element451" with Northern Pennsylvania Regional CollegeGuest Name: Abigail Petrosky, Director of Marketing and Public Relations,Northern Pennsylvania Regional College Kelsey Angove, Assistant Director of Recruitment, Northern Pennsylvania Regional CollegeGuest Bios:Abbi Petrosky is the Director of Marketing and Public Relations at Northern Pennsylvania Regional College. She's spent her career in higher education, with the last six years serving a variety of roles at Northern Pennsylvania Regional College (NPRC), including assistant to the president and the marketing and public relations coordinator. Most recently, recruitment has been integrated under the marketing umbrella at NPRC. Abbi has a passion for data an...2024-12-2627 min

Generation AIElement451 lands $175M, signals AI's key role in higher edIn this special episode, Ardis Kadiu and JC Bonilla discuss Element451's recent $175 million strategic investment from PSG Equity. They break down how this investment shows the market's strong belief in AI-powered student engagement. The conversation covers Element451's growth from its early days at NYU to becoming a leading AI-first platform, and what this means for higher education institutions looking to use AI for better student experiences. This funding will speed up the development of AI tools that make staff more productive while giving students 24/7 support.Announcing the Big News (00:00:06)Introduction to special Sunday evening...2024-12-1034 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 66: CROs in Higher Ed: Driving Growth and Busting SilosAs higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical. In this episode, Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle this topic. This episode includes insights about:the ways a CRO can connect the dots between admissions, marketing, online programs, and fundraising;how a CRO ensures that traditionally siloed departments work together toward shared inst...2024-11-2237 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 65: Marketing's Role in Reshaping Pricing StrategyEvery marketer knows the four Ps–Product, Price, Place and Promotion–but it is the rare higher ed marketing leader who gets to have a voice in anything beyond just Promotion. In this episode, Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. Takeaways for this episode include insights into:why Bethel felt it was important to move toward tuition transparencywhy marketing led the charge – and how they tackled this massive undertakin...2024-11-0844 min

Generation AIJC Returns to Element451 + Higher Ed's AI Reality Check as 91% of CTOs Feel UnpreparedIn this milestone episode, Dr. JC Bonilla returns home to Element451 as COO and Head of AI Practice, joining forces again with CEO Ardis Kadiu after their 17-year journey from NYU to now. The timing is critical - new data shows 91% of higher education CTOs feel unprepared for AI adoption. The longtime friends discuss how Element451's AI-first approach will help colleges tackle their biggest challenges, from talent gaps to budget constraints.Major Announcement: JC Joins Element451 (00:00:07)Dr. JC Bonilla joins Element451 as COO and Head of AI Practice17-year history of collaboration between JC and...2024-10-2946 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate ProgramJaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the futur...2024-10-2546 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 63: Uncommon Insights: AI, Creativity and BrandThere are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:How to build consensus around the use of AI in marketing and communicationsIdeas around ways to enhance collaboration on your teamTips for building team culture with a distributed workforceAdvice on building a brand that is truly distinctive in the marketing place – and how to leverage AI to helpHow to build an i...2024-10-1154 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher EdMarketing is an investment, not an expense. But too many universities don’t treat it as such. Instead, marketers find themselves with a budget that is not adequate for accomplishing goals and expectations. In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. Takeaways from this episode include:Insight into the long-term consequences of an inadequately funded marketing officeEffective ways marketing leaders can advocate for larger budgetsTips for creatively stretching existing dollarsIdeas around building a culture that suppo...2024-09-2741 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s ImageIn this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:Advice on how to choose faculty members for strategic expert pitching – and how to train them to make the most of their interview opportunitiesInsight into ways colleges and universities can use earned media as part of a br...2024-09-1357 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job SearchIn this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:Advice for building a network that can help you land on your feet after an unexpected career setback – or when your just ready to make a changeInsight into how a great professional network can help you overcome imposter syndromeStrategies for connecting with colleagues, mentors, and LinkedIn connections when you need professional sup...2024-08-3050 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 59: Parent Power: How Gen Alpha Parents will Shape College ChoiceIn this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices.Key takeaways for this episode include:A look into the demographic and psychographics of Gen Alpha and their parents – and why that’s significant for higher ed marketers today.Insight into Gen Alpha’s parents, their influence on their...2024-08-1649 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 57: Storytelling in Seconds: Getting Started with Short Form VideoIn this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board. Key takeaways include:Great ideas for topics to tackle with short form video.Insight into the key elements for developing a successful video content strategy.Guidance on the equipment and technical set up needed to create short form video.Actionable advice and e...2024-07-1948 min

The EduData PodcastEngage Summit Encore: How Element451 makes predictions about student behaviorTimothy and Jamie discuss the data and technology behind predictive analytics at Element451. These predictions help Element451 users make better decisions, and help AI assistants provide enhanced recommendations. - - - -Connect With Our Co-Hosts:Jamie Boggshttps://www.linkedin.com/in/jamiewboggs/Timothy Davishttps://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is...2024-07-1220 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 55: Behind the Screens: J-S Stansel on Social in Higher EdIn this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education. In this episode, J.S. and Jaime discuss:The transition from higher ed to managing social media for major entertainment brands like Amazon Prime Video and the Avatar franchise.The complexities and nuances of using humor in social media, including the risks and rewards.The importance of social listening and how it can transform marketing strategies.The universal...2024-06-2153 min

Confessions of a Higher Ed Social Media ManagerEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network...2024-06-1301 min

In Your ElementEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Co-Hosts:Daniella Nordinhttps://www.linkedin.com/in/daniellanordin/Brendan Henkelhttps://www.linkedin.com/in/bkhenkel/About T...2024-06-1301 min

Mission AdmissionsEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Miss...2024-06-1301 min

Mastering the NextEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Dr. Ray Lutzkyhttps://www.linkedin.com/in/lutzky/About The Enrollify Podcast Network:Mastering the Next is a pa...2024-06-1301 min

Talking TacticsEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of...2024-06-1301 min

The Application with Allison TurcioEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The...2024-06-1301 min

Higher Ed PulseEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The H...2024-06-1301 min

Confessions of a Higher Ed CMO — with Jaime HuntEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Conf...2024-06-1301 min

The EduData PodcastEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Co-Hosts:Jamie Boggshttps://www.linkedin.com/in/jamiewboggs/Timothy Davishttps://www.linkedin.com/in/davis-timothy/About...2024-06-1301 min

The Higher Ed Geek PodcastEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a pa...2024-06-1301 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 54: Signs Of Growth: How Environmental Graphics Help Build A BrandEnvironmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:Guidance on the process of bringing a graphic concept from concept to completion.Insight into solving the challenges of integrating visuals within a university's unique architectural and cultural landscape.Ideas for measuring the effectiveness of e...2024-06-0754 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 53: Mapping the Student Journey With Human-Centered DesignAs Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes. Join us as we discuss:[4:38] Mapping the student journey through human-centered design[18:51] The initial re...2024-05-2457 min

Confessions of a Higher Ed CMO — with Jaime HuntJaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher EdAfter a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted her to quit her dream job to launch a consulting firmWhy she thinks that higher education marketing can save higher educationWhat challenges she has faced making this transitionHow her years of experience have prepared her for this big changeWhat challenges she sees facing higher education leaders todayHer advice for higher education marketers g...2024-05-0739 min

Confessions of a Higher Ed CMO — with Jaime HuntBeyond the Buzz: Real Stories of DEI Impact in Higher EducationThis special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.Key takeaways include:The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education...2024-04-1738 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 50: The Art of Attraction: Balance Brand and Lead GenerationAttracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.Takeaways for this episode include:What it means to find a "mission fit student" and how institutions can effectively identify themTips to make your marketing and branding dollars stretch to the maxGuidance on how schools with limited dollars can prioritize their spending t...2024-04-1259 min

The Higher Ed Geek PodcastBONUS Episode #225: Breaking New Ground — Element451 and Enrollify at the ASU+GSV AIR Show!In this bonus episode, Dustin chats with Ardis to dive into their anticipation and respective plans for the upcoming ASU+GSV AIR Show. They discuss Element451's advancements in AI tools for education, reflect on their experiences with AI, and the evolution of the ASU+GSV Summit. Ardis shares his excitement around showcasing the developments happening at Element451 to a wider audience, while Dustin details his eagerness to further his learning about AI in a more formal capacity.Let us know if you’ll be there and would like to chat!Guest Name: Ardis Kadiu, Fo...2024-04-1126 min

Confessions of a Higher Ed CMO — with Jaime HuntFrom Chatbots to Assistants: The Next Evolution of AIJaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body. This conversation covers:AI's Role in Education: Focus on teaching, learning, and improving the student experience through technology.Bolt AI A...2024-04-0535 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom LeadersIn this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.Tips for engaging presidents to provide advice and guidance amid PR crises.Conversation around the...2024-03-291h 05

Higher Ed PulseLive at CUPRAP: Empowering Professional Development — A Volt and Enrollify CrossoverWe're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies. Key Takeaways:Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction.Live Conference Coverage and Community Engagement: A discussion on breaking down barriers and offering insights into conferences to those unable to attend.Artificial Intelligence in Higher Ed Marketing): The importance of AI s...2024-03-2613 min

Confessions of a Higher Ed CMO — with Jaime HuntLive from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive ResultsIn this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.Key Takeaways:The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified...2024-03-2217 min

In Your ElementTech-Enabled Transformation: TVCC’s Journey with Element451In our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This episode sheds light on the significant challenges faced by community colleges and how technology, particularly CRM tools like Element451, can offer solutions that drive enrollment, enhance student experiences, and streamline administrative processes. Courtney's story is not just about personal achievement; it's about the broader implications of embracing technology in creating more accessible and empowering educational pathways.2024-03-2136 min

Confessions of a Higher Ed CMO — with Jaime HuntLive from CUPRAP: The AI Gold RushIn this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education.Key Takeaways:Insights into the role of professional development in the career progression of savvy higher ed marketers;Ideas around the current and potential impact of AI technology in marketing...2024-03-1519 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 47: Beyond Marketing: Blending Student Care into Your Marketing StrategiesIn this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. Takeaways from this episode include:Tips for building a case to expand the oversight of a marketing department to include areas not traditionally within the marketing foldIdeas for explore the unique integration of student care and marketingWays to u...2024-03-0156 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 46: From PR Writer to CMO: A Lifetime of Marketing in Higher EducationIn this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology. Careaga shares insights from his extensive career, reflecting on the evolution of higher ed marketing and the impact of technological advancements like the internet, social media, and AI.Takeaways from this episode include:How to navigate a long-term career with humble beginnings that conclude with a CMO roleTips for maintaining a balance between professional responsibilities and...2024-02-1655 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social MediaManaging social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include:What it means to cultivate a “flourishing online community” Insight into what audiences are truly seeking in online communitieStrategies for keeping followers engaged and returning for moreGuidance on how to bring authentic and inspiring content to yo...2024-02-021h 02

Higher Ed PulseThe Enrollify Podcast is Rebranding — Meet the Higher Ed PulseExciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts! Introducing Higher Ed Pulse — your weekly spotlight on the latest in higher education marketing and enrollment management. Join Mallory Willsea, VP of Marketing at Element451, and Seth Odell, Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news show every Monday morning. From headline news to social posts, insider insights to industry observations, you can expect every episode to be packed with value, wit, and a hot take (or two!).Subs...2024-01-2516 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 44: The Art of Human-Focused Project LeadershipThis episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects.We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing how leadership plays a pivotal role in successful project management.Takeaways include:How project management shares many parallels with marketingInsight into how...2024-01-191h 05

Higher Ed PulseIntroducing Jenny Li Fowler as Host of Enrollify's Confessions of a Higher Ed Social Media ManagerWe are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager.Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Before MIT, she served...2024-01-1711 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 43: Mastering the Inbox: How to Craft Email Campaigns that Get ResultsGet ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:A deeper understanding of why email is still a crucial tool...2024-01-0555 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-RoundLGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Jaime sits down with Kevin Tyler, Director of Marketing and Community Engagement at Simpson Scarborough, to discuss how to authentically market to LGBTQIA+ students and – perhaps even more importantly – how to ensure that LGBTQIA+ students feel supported on your campus. Takeaways for the episode include: Best practices for demonstrating a commitment to LGBTQIA+ students, facul...2023-12-151h 02

Confessions of a Higher Ed CMO — with Jaime HuntEp. 41: More than Brand Police: University Licensing as a Revenue Generation PowerhouseLicensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University, to discuss how universities can extend their brand's reach far beyond campus borders. Takeaways from this episode include:Insights into how licensing can contribute to brand recognition and pride among students, alumni, and supportersGuidance on taking your licensing program to the next level through strategic partnershipsTips for staying current on emerging trends in...2023-12-011h 10

Higher Ed PulseHuge News from Enrollify — Our Next Chapter Has Begun!In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks!Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pu...2023-11-0627 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...2023-10-271h 01

Confessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...2023-10-131h 02

Confessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...2023-09-291h 06

Confessions of a Higher Ed CMO — with Jaime HuntEp. 36: Blockbuster Marketing: From Entertainment PR to Campus CommsIn this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and...2023-09-1551 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 35: The Art of Conflict ManagementIn this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include: · Insights into the different types of conflicts that arise...2023-09-011h 02

Confessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...2023-08-1831 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 33: A President’s Role in Embodying a BrandIn this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape.Takeaways include:Examples of how college presidents can effectively...2023-08-0448 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback StoryIn this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges.Takeaways include: How to manage your emotions during a tense and difficult conversation with h...2023-07-2057 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 31: Secrets to Successful Strategic Enrollment PlanningIn this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining student populations and increasing cost pressures, it has never been more important for enrollment management and marketing leaders to be aligned. Institutions that approach strategic enrollment management planning with an eye on collaboration may be better positioned for success. Takeaways for this episode include: Insights into how strategic enrollment planning should integrate offices and roles across a univer...2023-07-0754 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 30: Breaking Barriers: How Marketing Drives Inclusion in Access InstitutionsIn this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging. Takeaways include:· Insights into the role marketing can play in providing a sense of belonging on your campus· Thoughts on emerging trends that have the potential to benefit access institutions...2023-06-2355 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...2023-06-0952 min

Higher Ed PulseEp. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify PodcastIn this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution.Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all a...2023-06-0836 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...2023-05-2653 min

Higher Ed PulseEp. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify PodcastIn this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great student experience. And who doesn’t want that?You can exp...2023-05-2535 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 27: Understanding the Role of Marketing from a President’s PerspectiveIn this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:How a college president views the role of a chief marketing officerInsights into what traits make an excellent CMO – from a president’s perspectiveIdeas about how C...2023-05-1257 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 26: Unlocking the Power of Influencer Marketing in Higher EdIn this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this e...2023-04-2851 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...2023-04-141h 02

Confessions of a Higher Ed CMO — with Jaime HuntEp. 24: The Importance of Authenticity in Your Brand Story In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:Tips for creating an authentic brand storyAn understanding of the importance of word-of-mouth in brand buildingIdeas for how marketers can impact the student experienceWays to av...2023-03-3153 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 23: Busting Silos with a Student-Centric WebsiteIn this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:Making the case for a prospective student-centric website designTips for persuading the campus community on a new, silo-busting approach Ideas for structuring a massive overhaul projectRecommendations for needed content a a student...2023-03-1739 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 22: Finding Space for CreativityA study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:Ways to find new creative outlets that feed your soul and inspire your workHow to carve out time for creativity amid a busy and fast-paced lifeResources for managing your timeTips for making creativity a priority 2023-03-0349 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...2023-02-031h 06

Confessions of a Higher Ed CMO — with Jaime HuntEp. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersThe challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners...2023-01-2057 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 18: Leading High-Performing Teams in a Remote-First WorldThe pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:How to create environments that support employee well-being and high performanceThe best ways to measure the success of the teamIdeas for fostering a thriving and positive work cultureTips for using collaboration tools to support a dispersed...2023-01-0651 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 17: Recruiting Non-Traditional StudentsSeth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.Takeaways from this episode include:Why “post traditional” is a better frame for this audienceHow marketing to this audience differs from recruiting first-time freshmenHow institutions are approaching this wrong – and how to right those w...2022-12-1648 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 16: Designing Compelling Messages and NarrativesStory drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:Understanding what gives storytelling its powerA formula for crafting a compelling narrativeIdeas for working with leadership on thinking differently about communications approachesWhy storytelling isn’t “spin”How to keep storytelling front and center when m...2022-12-0248 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 15: Executive Social StrategyIn this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make sense How to incorporate your own values into your online presence Why empathy is so important in leadership How today’s hybrid work environment lends itself to digital leadership About Confessions of a Higher Ed CMOConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of n...2022-11-1853 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 14: Addressing Imposter SyndromeJaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:How to identify how you are feeling as imposter syndromeWays to cope with feelings of inadequacy or self-doubtHow to reduce negative self talkWays to change patterns of thought that hold you back or keep you from bringing your best self to your workConfessions of a Higher Ed CMO is spo...2022-11-0455 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 13: Creating a Student Journey MapIn this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own jour...2022-10-2156 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 12: Transitioning Your Career Outside of AcademiaAmid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:How to evaluate if it is time to change industriesHow to market yourself to a new sectorHow to sell your experience to potential employersWays to evaluate opportunities to ensure they align with your v...2022-09-2329 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 11: Building More Equitable Student Hiring PracticesStudent workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:Why it is important to have authentic content on your soc...2022-09-0948 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 10: Multicultural MarketingAccording to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide an...2022-08-2630 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 9: The Enrollment CliffWe have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: Carrie’s research on the enrollment cliff and how campuses are preparing for it – or notThe challenges facing higher education if institutions do not embrace changeThe critical role that marketing plays i...2022-08-1236 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 8: The Great Resignation and Employee EngagementIn this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:What is causing people to change careers and leave higher educationHow to address those challenges and retain talented team...2022-07-291h 04

Confessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...2022-07-1555 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...2022-07-0144 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...2022-06-1748 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...2022-06-0349 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring 2022-05-2048 min

Confessions of a Higher Ed CMO — with Jaime HuntEp. 2: Branding, Brain Drain and Budget, Oh MyIn this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more about the universality of the challenges we face, tips for the new CMO, ideas for recruiting and retaining staff – and much, much more.Learn more about this episode in our show notes. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:...2022-05-061h 05

Confessions of a Higher Ed CMO — with Jaime HuntEp. 1: A Seat at the Table - The Evolution of the CMO in Higher EdJoin host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education. The two discuss how marketing is a value driver, how to help other senior leaders understand how and why CMOs should contribute to conversations about the strategic direction of our organizations, and what trends we should be watching as we consider the demographic cliff. Learn more about this episode in our show notes. - - - -2022-04-2248 min

Confessions of a Higher Ed CMO — with Jaime HuntTrailer: Confessions of a Higher Ed CMO with Jaime HuntUnpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.- - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 20...2022-04-1401 min

Higher Ed PulseEpisode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment OfficerOn this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.Tune in to hear more about the unique tactics some school...2022-01-1339 min

Higher Ed PulseFanatical Fridays Episode 45: How to Reimagine Freshman Year — And Other Insights from The Enrollify Podcast RoadshowZach and Mickey debrief after The Enrollify Podcast Roadshow and riff on ideas about how the freshman year should be reimagined. Should students be required to enter college as “undecided”? Should the core curriculum include content on “how to manage a budget”, “understanding your personality test”, “possible career pathways for people like you”, etc? Students might have an idea of what they want, but they don’t always know how to get there…what if freshman year was hyper-focused on helping students understand how the world actually works before allowing them to take major-specific courses?Learn more about this e...2021-09-1737 min

Higher Ed PulseEpisode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment MarketingWelcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first collaboration with Enrollify was through a strategic partnership with Mongoose (where she was working up until last...2021-08-191h 15

Higher Ed PulseEpisode 82: Introducing CRMprov — a New Podcast from EnrollifyCRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software. Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate institutions, two different CRMs, two data sets...and all the other stuff that goes along with it. And, spoiler alert, they decided to go with a different CRM...2021-04-0847 min

Higher Ed PulseEpisode 81: Introducing Starter Stories — A New Podcast from EnrollifyWe're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories.Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that tran...2021-04-0148 min

Higher Ed PulseEpisode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s FounderZach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators and developing original audio and video contentUsing video as a conversion tool and not just an asset for general brand awarenessLeveraging SparkToro for insights on their target market before launching a strategic marketing planSpending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew...2021-02-1819 min

Higher Ed PulseIntroducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify PodcastOur goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’re going to riff on the latest marketing and technology trends shaping enrollment management, share insights into what we’re “noodling” on in with respect to admissions and marketing in any given week, and give you really specific, tactical advice on how to move the needle in your context over the next 7 days. In short, we’re going to have a lot of fun…and we want to invite you to the party. This podcast is...2020-05-2947 min

Higher Ed PulsePilot Episode: The Genesis of EnrollifyThe Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need. Today, we’re going to introduce you to Enrollify and share the story of the brand’s origins with you.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast...2019-07-2507 min