Shows
Mission AdmissionsEp. 73: Do’s and Don’ts When You Start A New Senior Leadership RoleIn this episode of Mission Admissions host Jeremy Tiers talks with Shane Baglini about the do’s and don’ts of starting a new senior leadership role.Guest Name: Shane Baglini, Executive Director of Marketing and Branding, William & MaryGuest Social: https://www.linkedin.com/in/shanebaglini/Guest Bio: Shane Baglini serves as Executive Director of Marketing and Branding at William & Mary, where he is responsible for the strategic planning, leadership, and execution of the digital marketing, research and analytics, multimedia, and creative teams’ efforts to develop and sustain a comprehensive brand and market...
2025-10-0731 minMission AdmissionsEp. 72: How Introverts Working In Higher Ed Can ThriveIf you’re wondering how you can embrace being an introvert in an industry that often favors extroversion, this episode of Mission Admissions is for you. Host Jeremy Tiers talks with Emily Hannon (an introvert) about some of the challenges she’s faced, and the strategies that help prepare her mentally for things like high school visits, phone calls, and socializing at conferences.Guest Name: Emily Hannon, Director of First-Year Admissions, St. Ambrose UniversityGuest Social: https://www.linkedin.com/in/emily-hannon-17354494/Guest Bio: Emily Hannon is the Director of First Year Admissions at S...
2025-09-2328 minMission AdmissionsEp. 71: Tips For Crafting Great Text Messages After A Year Of Secret ShoppingOver the past few years colleges and universities have increased the amount of text messages they send to prospective students, and many have also started texting parents and guardians. In this episode of Mission Admissions, host Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions.Guest Name: Laura Rudolph, Founder, Square One ConsultingGuest Social: https://www.linkedin.com/in/laurakrudolph/Guest Bio: Laura Rudolph helps small-but-mighty higher education teams strengthen their enrollment marketing and create lasting im...
2025-09-0928 minMission AdmissionsEp. 70: How To Say No And Set BoundariesIn this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.Guest Name: Kate Speer, Vice President of Marketing and Brand Development, Grandpa Joe’s Candy ShopGuest Social: https://www.linkedin.com/in/kate-speer/Guest Bio: Kate Speer is a people-first, results-driven connection creator with expertise in marketing, communication, engagement, counseling psychology, and positive culture building. She currently serves as the Vice President of Marketing and Brand Development for Grandpa Joe’s Candy Shop, and previously held a s...
2025-08-2628 minMission AdmissionsEp. 68: An Underrated Leadership Skill - Self ReflectionIn this episode of Mission Admissions, host Jeremy Tiers chats with Conner Ellinghuysen about how becoming more self-aware and prioritizing self-reflection have made him a better leader.Guest Name: Conner Ellinghuysen, Director of Admissions, Buena Vista UniversityGuest Social: https://www.linkedin.com/in/connerellinghuysen/Guest Bio: Conner Ellinghuysen has been the Director of Admissions at Buena Vista University since 2019. Before landing in Storm Lake he started his admissions journey at his alma mater, Saint Mary’s University of Minnesota. Conner brings a blend of strategy, heart, and humor to the world of co...
2025-07-0128 minMission AdmissionsEp. 67: Life As A New, First-Time Vice President Of Enrollment ManagementIn this episode of Mission Admissions, host Jeremy Tiers chats with Lauren Findley about her first 120 days as a first-time Vice President of Enrollment Management. Guest Name: Lauren Findley, Vice President of Enrollment Management, Texas Wesleyan UniversityGuest Social: https://www.linkedin.com/in/lauren-findley-798ab787/Guest Bio: Lauren Findley became the Vice President of Enrollment Management at Texas Wesleyan in February of 2025. Prior to that she served as the Director of Undergraduate Admissions and Recruitment at Jacksonville State University where she helped achieve the largest incoming classes in university history for the p...
2025-06-1730 minMission AdmissionsEp. 66: How Harnessing Social Media Will Help You Grow EnrollmentJeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. Key TakeawaysSocial media offers a real-time, two-way communication channel that traditional admissions methods often lack.Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.Aligning print, email, and social media creates a unified student experience across touchpoints.Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.Building a strong social presence doesn’t require a m...
2025-06-0327 minMission AdmissionsEp. 65: What It Means To Lead And How To Prepare Yourself For A Leadership PositionIn this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations. He talks about what it means to lead, shares skills and traits that effective leaders possess, and he outlines things you can do now to better prepare and position yourself for future opportunities.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you l...
2025-05-2014 minMission AdmissionsEp. 64: Enhancing Campus Visit Experiences For First-Generation Students And FamiliesIn this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.Guest Name: McKenzie Sullivan, Admissions Counselor, The University of AkronGuest Social: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/Guest Bio: McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NE...
2025-05-0630 min
Higher Ed PulseWhat High School Seniors Really Think About AIIn this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI...
2025-04-2829 minMission AdmissionsEp. 62: Building Stronger Relationships With High School CounselorsIn this episode of Mission Admissions, host Jeremy Tiers chats with Bethanne Bialy, a former college admissions counselor turned high school college and career advisor. With firsthand experience on both sides of the desk, Bethanne gives a behind-the-scenes look at what it really takes to support high school students—and what college admissions teams can do to build stronger, more effective partnerships with counselors. This candid conversation unpacks the persistent challenges, communication gaps, and actionable strategies for cultivating real trust between high schools and colleges.Guest Name: Bethanne Bialy, College Counselor, Divine Savior AcademyGuest So...
2025-04-0828 minMission AdmissionsEp. 61: Improving College Websites In A Data-Driven EraJeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for actionable strategies to optimize your school's website and enrollment marketing strategy, this episode is packed with expert advice.Guest Name: Kyle Campbell, Founder And Managing Director, Education MarketerGuest Social: https://www.linkedin.com/in...
2025-03-2530 minMission AdmissionsEp. 59: Navigating Work-Life Balance When You’re A Parent And A LeaderIn Episode 59 of the Mission Admissions podcast, host Jeremy Tiers sits down with Kelli Roberts to discuss her thoughts on work-life balance as a working mom and leader, emphasizing the importance of communication, asking for help, and managing your energy.Guest Name: Kelli Roberts, Director of Admission, Drury UniversityGuest Social: https://www.linkedin.com/in/kelli-roberts-b2644b7b/Guest Bio: Kelli Roberts currently serves as the Director of Admission at Drury University, where she also teaches Business Communication Writing. In addition to her role at Drury, she is the President-Elect for the...
2025-02-2529 minMission AdmissionsEp. 58: Growing Your Enrollment Through Transfer StudentsIn this episode Jeremy discusses the increasing trend of transfer enrollment with his guest Ben Houston. They explore the challenges and opportunities within this population, the importance of utilizing data, and the need for a supportive environment when transfer students start their journey on a new campus.Guest Name: Ben Houston, Associate Director for Transfer Admissions, University of IndianapolisGuest Social: https://www.linkedin.com/in/benjamin-houston-m-a-7b23173a/Guest Bio: Ben is the Associate Director for Transfer Admissions at the University of Indianapolis. He started at UIndy in 2016 as a Graduate & Adult...
2025-02-1129 minMission AdmissionsEp. 56: A Big Mistake Higher Ed Needs To Stop MakingIn this quick take episode, Jeremy shares some important advice that will help admissions teams and enrollment marketers increase their school’s yield.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn m...
2025-01-1410 minMission AdmissionsEp. 55: Listen To This If You Want To Be A Better Leader In 2025In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone’s boss. They also unpack why so many leaders continue to deal with imposter syndrome.Guest Name: Ken Anselment, Vice President for Enrollment Management, RHBGuest Social: https://www.linkedin.com/in/kenanselment/Guest Bio: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in...
2024-12-3143 minMission AdmissionsEp. 53: Creating Memorable And Immersive College Visit ExperiencesIn this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of AlabamaGuest Social: https://www.linkedin.com/in/matthew-mclendon/Guest Bio: Dr. Matthew B. McLendon leads the University of Alabama’s enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fi...
2024-12-0340 minMission AdmissionsEp. 52: Leadership Lessons And Ideas From A Middle ManagerIn this episode, Jeremy sits down with higher ed middle manager Stephanie Dickerson to talk about a wide-range of leadership topics including empathy, developing your leadership style, accountability, self-care, and organization.Guest Name: Stephanie Dickerson, Associate Director of Admission, University of LouisvilleGuest Social: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/Guest Bio: Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute...
2024-11-1943 minMission AdmissionsEp. 51: Social Media Marketing Strategies Every College Can ApplyIn this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!Guests Name: Chas Williams, Executive Director of Social Media, Clemson University Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/Guest Bio: I came to Clemson in 2011 as a student and they haven't made me l...
2024-11-0536 minMission AdmissionsEp. 50: Winning The Customer Service GameIn this episode, Jeremy talks with hospitality expert and former Vice President of Hospitality VIP Marketing and Lifestyle VIP Services for Caesars Entertainment, Pasquale Romano Jr. They discuss the most underrated aspect of customer service, the role that empathy plays in relationship building, why a good employee experience is essential, the importance of constantly auditing the consumer experience, and more! Guests Name: Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenueGuest LinkedIn: https://www.linkedin.com/in/pasquale-romano-jr/Guest Bio: A seasoned hospitality professional with over 15 years of experience in Las Vegas, working wi...
2024-10-2229 minMission AdmissionsEp. 46: A Blueprint For Growth: Leadership and Professional Development GuidanceIn this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management. Timestamps:04:29 - How Jay figured out that he wanted to be a Higher Ed leader 08:43 - What does professional development mean and whose responsibility is it13:12 - A big reason why a lot of leaders don’t invest enough in their team17:46 - Handling feelings of isolation 20:35 - Why and how he created the Emerging Leaders Academy 27:58 - Three ways to create stronger relati...
2024-07-1633 minMission AdmissionsEp. 45: Using AI in Admissions and A Few Thoughts About LeadershipAI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics. Timestamps:07:31 - How to figure out where AI can help 10:58 - The value of a chatbot 16:50 - Other ways AI is helping SEMO team members be more efficient 19:39 - Staff development and navigating both 1-on-1 and group meet...
2024-07-0230 minMission AdmissionsEp. 44: Three Productivity Strategies You Need to Know AboutOn this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,’ templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.Timestamps:03:45 - Why most people struggle with time management12:45 - The concept of “Magic Time” 17:41 - The value of templates 23:07 - Incorporating the “Daily Huddle” with your teamGuest Name: Mandy Green, Vice President, Tudor Collegiate StrategiesGuest LinkedIn: https://www.linkedin.com/in/mandy-green-856aaa4b/Guest Bio: Mandy Green is a Vice Presi...
2024-06-1831 minMission AdmissionsEnrollify.org Relaunch: More Content, More CommunityIn this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Miss...
2024-06-1301 minMission AdmissionsLeveraging Creator Marketing in Higher Education: Insights from the Front LinesIn this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.Key Takeaways:Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint...
2024-05-2227 minMission AdmissionsEp. 42: Life As A First-Year Gen Z Admissions CounselorOn this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps:07:41 - Something that surprised Lucy during her first few months 10:34 - Where confidence comes from 14:32 - Pros and cons of being so close in age to the students you’re recruiting22:18 - Lunchroom visits at high schools25:28 - Talking about financial aid with students and families 28:38 - Managing Gen Z staffGuest Name: Lucy Co...
2024-05-2139 minMission AdmissionsEp. 41: Slate CRM - How To Step Up Your GameOn this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:04:53 - Advice when you implement a new CRM 07:31 - Skills you need if you want to become more proficient in Slate 14:28 - How configurable joins and snippets can make your life easier 23:54 - Do’s and Don’ts when it comes to queries29:13 - When to build a report instead of creating a query 33:50...
2024-05-0737 minMission AdmissionsEp. 40: A Bad Habit That Needs To Be BrokenIn this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Ele...
2024-04-2309 minMission AdmissionsEp. 39: Failing As A Young Leader And A Deep Dive Into 1-on-1 MeetingsOn this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:7:00 - How failing as a 23 year old leader helped Anne develop some great tools17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them22:49 - Embracing vulnerability during 1-on-1’s26:37 - Something Anne has noticed about doing 1-on-1’s with her younger staff 32:47 - Giving tough feedback Guest Name: Anne Johnson, Associate Director of Admission, North Dakota State UniversityGuest LinkedIn: https://www.linkedin.com/in/anne-jo...
2024-04-0943 minMission AdmissionsEp. 37: Territory Management: How To Succeed in 2024Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:02:10 - What it means to be a territory manager in 20248:22 - How to figure out what your “best fit” students look like, and where to find more of them13:04 - What to do when zero students show up to a high school visit20:25 - Big do’s and don’ts when you speak to students24:02 - Travel t...
2024-03-1238 min
The Application with Allison TurcioFAFSA Challenges Unpacked: A Strategy Session for Higher Ed MarketersIn this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their in...
2024-02-2731 minMission AdmissionsEp. 36: Developing And Retaining Your Staff, Plus The Power Of MindsetOn this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You’ll hear about:02:04 - Why admission offices are struggling to keep staff motivated and engaged08:14 - The importance of mindset when it comes to change13:00 - Ways to effectively deal with burnout 17:58 - Building blocks for creating a positive office culture21:52 - Providing professional development and helping your staff overcome their fears30:14 - Dealing with isolation as a senior leader Guest Name: Sacha Thieme, Assistant Vice Provost and Executive Director of A...
2024-02-2736 minMission AdmissionsEp. 35: Imposter Syndrome, Content Marketing, and Personal BrandingToday’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:2:00 - When imposter syndrome tends to show up, and how to manage it7:14 - The biggest thing enrollment and social media marketers need to spend more time doing17:01 - Why colleges aren’t utilizing more content from the current student point of view20:30 - Lessons Higher Ed can learn from the entertainment industry25:01 - Metrics to focus...
2024-02-1333 minMission AdmissionsEp 34: Growing As A Leader And Career Advancement AdviceIf you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about:7:03 - The most important quality for any leader to possess13:12 - Fostering leadership with rising stars17:10 - Staff retention issues facing Higher Ed (and what needs to change)23:14 - How senior leaders can advocate to their Provost or President26:24 - Career progression to the senior levels32:22 - Something most lea...
2024-01-3039 minMission AdmissionsEp 33: AI, Dealing With Change, And Mission-Fit StorytellingIn this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You’ll hear about: 5:47 - The importance of experimenting with AI7:35 - Using AI effectively is all in the prompt12:31 - Bart’s big prediction for 202414:25 - Mission-fit storytelling and marketing22:50 - Ways to help more first-generation students27:29 - The biggest communication skill most young professionals need to improve Guest Name: Bart Caylor, Founder and Presiden...
2024-01-1632 minMission AdmissionsEp. 32: Keys To Communicating Better In The WorkplaceIn this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You’ll hear about:1:25 - What it means to be part of a multicultural team 10:31 - How leaders can prevent differences from causing conflict 16:45 - The role of trust in negotiation25:35 - Using AI to help with negotiation training 29:08 - Other skills that good negotiators possessToday's Guest: Jeanne Brett, Professor Emerita of Management & Organi...
2024-01-0234 minMission AdmissionsEp. 31: How Higher Ed Can Improve The Customer Experience In 2024 | Jay Baer In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts on the state of content marketing, effective storytelling, personalization, higher ed’s love of email, what he would do if he were running an admissions department, and why you have to budget for failure. It’s a conversation that’s filled with actionable insights, including:5:15 - Why Higher Ed and other industries struggl...
2023-12-1249 minMission AdmissionsEp. 30: Creating And Developing A Team Of Student Content Creators In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:1:31 - Communicating with Gen Z and one of their biggest fears6:20 - A day in the life of a student marketing intern13:10 - Good content is backed by good data
2023-11-2835 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...
2023-10-271h 01Confessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...
2023-10-131h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...
2023-09-291h 06Confessions of a Higher Ed CMO — with Jaime HuntEp. 36: Blockbuster Marketing: From Entertainment PR to Campus CommsIn this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and...
2023-09-1551 minMission AdmissionsEp. 29: Three Things That Can Transform Your CareerSeason two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Sponsored by PathifyMeet Pathify — an innovativ...
2023-09-1218 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 35: The Art of Conflict ManagementIn this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include: · Insights into the different types of conflicts that arise...
2023-09-011h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...
2023-08-1831 minMission AdmissionsEp. 28: How To Improve Collaboration Between Admissions And AthleticsIn this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40 - Why there’s often a disconnect between admissions and athletics on a college campus7:40 - The #1 tip to improving communication with anyone12:56 - How athletics and admissions can effectively collaborate during the campus visit 31:13 - A super important question you need to ask yourself This Episode is Br...
2023-08-1533 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 33: A President’s Role in Embodying a BrandIn this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape.Takeaways include:Examples of how college presidents can effectively...
2023-08-0448 minMission AdmissionsEp. 27: Tips To Help You Master Time Management And Become More ProductiveWhat do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and priorities into these three key categories 20:19 - Multitasking is actually ‘context switching,’ - Why it’s counterproductive, and how to fix it27:02...
2023-08-0148 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback StoryIn this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges.Takeaways include: How to manage your emotions during a tense and difficult conversation with h...
2023-07-2057 minMission AdmissionsEp. 26: Leadership Lessons, Advice, And Stories From a 16-Year Career In Higher EdOn this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include:3:20 - Fixing “We’ve always done it this way”13:25 - Why it’s important to ask questions when something doesn’t feel right 27:30 - How to be a supportive and present AVP or VP without stepping on your Dir...
2023-07-1848 minMission AdmissionsEp. 25: Game-Changing Advice For Higher Ed Content MarketersOn this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can’t get enough of29:04 - Con...
2023-07-0446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 30: Breaking Barriers: How Marketing Drives Inclusion in Access InstitutionsIn this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging. Takeaways include:· Insights into the role marketing can play in providing a sense of belonging on your campus· Thoughts on emerging trends that have the potential to benefit access institutions...
2023-06-2355 minMission AdmissionsEp. 24: Work-Life Balance, Managing Your Day, And The Importance Of Building Authentic RelationshipsOn this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach in student recruitment. Takeaways include:2:20 - Work-life balance and handling burnout as a new admissions professional8:45 - How work-life balance changes when you get married and become a parent16:50...
2023-06-2046 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...
2023-06-0952 minMission AdmissionsEp. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and GrowthToday’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do’s and Don’ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO’sThis podcast is brought to you by Element4...
2023-06-0647 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...
2023-05-2653 minMission AdmissionsEp. 22: Before You Can Be Customer Obsessed You Need To Be Employee ObsessedIn this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeaways include:2:49 - Defining the term ‘Customer-Obsession’ and giving examples 14:55 - You can’t be customer obsessed if you’re not employee obsessed 23:10 - Why change is so hard for Higher Education27:25...
2023-05-2340 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 27: Understanding the Role of Marketing from a President’s PerspectiveIn this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:How a college president views the role of a chief marketing officerInsights into what traits make an excellent CMO – from a president’s perspectiveIdeas about how C...
2023-05-1257 minMission AdmissionsEp. 21: How You Can Collaborate More Effectively, Reduce Stress, and Perform at a Higher LevelIn this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload’ and ‘The Microstress Effect’ about silos, collaboration, stress, and what high performers do differently. Takeaways include:3:25 - Four things that often create silos on college campuses9:25 - Dealing with ‘Collaboration Overload’12:37 - What the highest performers do differently 23:50 - The ‘Microstress Effect’ and ways to reduce stress This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for col...
2023-05-0942 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 26: Unlocking the Power of Influencer Marketing in Higher EdIn this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this e...
2023-04-2851 minMission AdmissionsEp. 20: How to Find and Leverage Mentors To Guide You To A Career You LoveThis episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include: 5:40 - Staff turnover and the importance of patience 12:18 - Dealing with mental health challenges that come with this work20:39 - Pivoting to a new role at a new school34:15 - How utilizing social media and getting in...
2023-04-2547 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...
2023-04-141h 02Mission AdmissionsEp. 19: It’s Time To Fix How Colleges Talk About And Explain Financial AidIn this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include: 0:45 - The #1 mistake a lot of college admission and financial aid staffs make3:28 - Why talking about money is uncomfortable for so many people21:10 - Making websites more audience centric and the need for on demand financial aid videos 36:07 - Improving col...
2023-04-1137 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 24: The Importance of Authenticity in Your Brand Story In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:Tips for creating an authentic brand storyAn understanding of the importance of word-of-mouth in brand buildingIdeas for how marketers can impact the student experienceWays to av...
2023-03-3153 minMission AdmissionsEp. 18: How to Maximize The Campus Visit And Empower Your Student WorkersIn this episode, Jeremy sits down with Heather Strecker to chat about the state of campus visits, and how to develop your student tour guides and workers who play such a critical role. Key takeaways from this episode include: 2:28 - Growing your number of tour guides and student workers4:32 - Training frequency and important topics to train on16:26 - Your #1 retention strategy - the door is open 31:52 - The biggest change in the campus visit experience over the past few yearsThis podcast is brought to you by Element451 — the...
2023-03-2840 minMission AdmissionsEp. 17: Higher Ed Still Struggles to Connect with Gen Z – Here’s How Marketers and Admissions Professionals Can Fix ThatIn this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.Key takeaways from this episode include: 7:10 - Advice if you want to get and keep Gen Z’s attention16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences22:43 - What authenticity really means 28:39 - The idea of ‘brand magnetism’ 32:00 - Making the mental health conversation more of a priorityThis podcast is brought to you by Element451 — the next-generation AI student...
2023-03-1440 minMission AdmissionsEp. 16: Becoming The Best Leader You Can Be For Your TeamIn this episode, Jeremy has a thought provoking and in-depth conversation about leadership with DJ Menifee. They discuss DJ’s admissions and enrollment management journey from his first leadership opportunity all the way to his current Vice President role. Key takeaways from this episode include: 6:30 - Things for new leaders to focus on15:16 - The hardest skill for most leaders to master15:54 - Differences moving from the Assoc. Director to Director level, and the Director to VP level26:58 - 1-on-1 meetings with people you manage 31:57 - The importance of empa...
2023-02-2844 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...
2023-02-031h 06
Confessions of a Higher Ed CMO — with Jaime HuntEp. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersThe challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners...
2023-01-2057 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 18: Leading High-Performing Teams in a Remote-First WorldThe pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:How to create environments that support employee well-being and high performanceThe best ways to measure the success of the teamIdeas for fostering a thriving and positive work cultureTips for using collaboration tools to support a dispersed...
2023-01-0651 minMission AdmissionsEp. 15: The Power of Mindset and Mental Skills (Part 2 of 2)In the second of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with mental game coach, Tami Matheny. The bulk of their conversation focuses on self confidence - where it comes from, four key things that will help you own your confidence, and the power of self talk and changing the narrative. Tami also reveals the hardest mental skill to help someone with, the importance of habits, and she and Jeremy finish with a discussion around defining your ‘why’. This episode is brought to you by Gecko - a stu...
2022-12-0636 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 16: Designing Compelling Messages and NarrativesStory drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:Understanding what gives storytelling its powerA formula for crafting a compelling narrativeIdeas for working with leadership on thinking differently about communications approachesWhy storytelling isn’t “spin”How to keep storytelling front and center when m...
2022-12-0248 minMission AdmissionsEp. 14: The Power of Mindset and Mental Skills (Part 1 of 2)In the first of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with performance mindset coach Lindsey Wilson. They spend most of the conversation talking about mindset, working on our thoughts, and how to shift and manage them with the help of things like visualization, meditation, and journaling. Lindsey also shares her opinions on mental toughness and dealing with fear of failure. In part two (Episode 15), Jeremy and his second guest will focus on self-confidence, the power of self-talk, and the important role that habits play in our personal and...
2022-11-2236 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 15: Executive Social StrategyIn this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make sense How to incorporate your own values into your online presence Why empathy is so important in leadership How today’s hybrid work environment lends itself to digital leadership About Confessions of a Higher Ed CMOConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of n...
2022-11-1853 minMission AdmissionsEpisode 13: DEI, Leadership, and Starting With The HeartIn today’s episode, Jeremy has a very thought provoking conversation with Tru Pettigrew. They start by talking about diversity, equity, and inclusion - Tru explains where his passion for DEI originated from, what each of those terms means, he offers his thoughts on where most organizations are at in 2022 with DEI, and he explains the important role that curiosity, intentionality, empathy, and listening play in this conversation. Jeremy and Tru also talk about the differences between active and competitive listening, as well as dealing with imposter syndrome. Their conversation ends with a discussion about different aspects of leadership, in...
2022-11-0845 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 14: Addressing Imposter SyndromeJaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:How to identify how you are feeling as imposter syndromeWays to cope with feelings of inadequacy or self-doubtHow to reduce negative self talkWays to change patterns of thought that hold you back or keep you from bringing your best self to your workConfessions of a Higher Ed CMO is spo...
2022-11-0455 minMission AdmissionsEpisode 12: A Crash Course On Building CommunityToday’s episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!This episode is brought to you by Gecko - a student engagement platform of...
2022-10-2556 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 13: Creating a Student Journey MapIn this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own jour...
2022-10-2156 minMission AdmissionsEpisode 11: How to Develop a Winning CultureToday’s episode is a conversation between Jeremy and Jeff Dugdale, Associate Athletic Director for Strategic Planning and Leadership Development, and Head men’s and women’s swimming coach at Queens University of Charlotte. They spend most of the conversation talking about how to develop a vision and values that lead to a winning culture, and then how to sustain success. Jeff also explains his concept of ‘Leaders For Life’, he offers tips to get other stakeholders to buy into your vision, and he shares his thoughts on dealing with failure and the importance of having mentors.This episo...
2022-10-1156 minMission AdmissionsMission Admissions Episode 10: 48 Minutes of Enrollment Management Gold!In this episode, Jeremy has a conversation with an amazing marketer and leader, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College. There’s so much in here that will provide value for you regardless of your title or role. The core of their chat revolves around what it means to truly be student-centered and collaborative as an entire enrollment management division. They also chat about intentionality, leadership, staff retention, dealing with failure, dealing with change, what motivates her, the importance of constantly looking at data and evaluating and questioning what’s working and what’s not, t...
2022-09-2751 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 12: Transitioning Your Career Outside of AcademiaAmid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:How to evaluate if it is time to change industriesHow to market yourself to a new sectorHow to sell your experience to potential employersWays to evaluate opportunities to ensure they align with your v...
2022-09-2329 minMission AdmissionsMission Admissions Episode 9: Social MediaIn this episode, Jeremy has a conversation with Jennifer Radke who runs the National Institute for Social Media, an organization dedicated to social media certification and education for professional social media practitioners. Jen also happens to be the mom of two teenagers, including a son who just started his first-year of college. Jen starts by sharing a few insights about her son’s college search from a parent point of view. From there she and Jeremy have a lengthy chat about all things social media - including the biggest do’s and don’ts, content creation, measuring your ca...
2022-09-1354 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 11: Building More Equitable Student Hiring PracticesStudent workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:Why it is important to have authentic content on your soc...
2022-09-0948 minMission AdmissionsEpisode 8: Health, Wellness, Leadership, and Building CommunityIn this episode, Jeremy sits down with Kerry Keating who is the Head of Business Development and Chief of Staff and Culture for TaskHuman, an innovative wellness company that helps people grow through personalized 1-to-1 guidance from hundreds of specialists in different areas of their daily work and personal life.Kerry offers tips for building strong relationships, talks about the idea of community in 2022, and explains what separates the best of the best from everyone else. He also shares his thoughts on leadership, emotional intelligence, as well as burnout and an employer’s responsibility for their employees’ over...
2022-08-3047 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 10: Multicultural MarketingAccording to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide an...
2022-08-2630 minMission AdmissionsEpisode 7: My Conversation With Journalist Eric HooverIn this episode, Jeremy chats with well known writer Eric Hoover from The Chronicle of Higher Education. They start by having a lengthy conversation about some of the different fears that most students deal with during their college search, as well as the lack of assistance and help that many receive. From there, Eric shares his thoughts on strengthening relationships between colleges and high school counselors, the ‘great resignation’ and ‘test optional’, and how he’s been able to get so many young people to open up and share their stories. This episode is brought to you by Gecko...
2022-08-1647 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 9: The Enrollment CliffWe have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: Carrie’s research on the enrollment cliff and how campuses are preparing for it – or notThe challenges facing higher education if institutions do not embrace changeThe critical role that marketing plays i...
2022-08-1236 minMission AdmissionsEpisode 6: Authenticity, Storytelling, and Speaking Their LanguageToday’s episode is a great conversation I had with Lindsay Hotmire. We discussed authenticity and why we crave it as humans, the authenticity flywheel that she created, building community, the importance of positioning when it comes to defining your brand, as well as what makes a story memorable and how to become a better storyteller. Lindsay also shared some details about her son’s college search, and what she thinks about the Oxford comma. This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with stude...
2022-08-0252 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 8: The Great Resignation and Employee EngagementIn this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:What is causing people to change careers and leave higher educationHow to address those challenges and retain talented team...
2022-07-291h 04Mission AdmissionsEpisode 5: Turning Admissions From a Job Into a Career, and The Path to LeadershipIn this episode I change things up and introduce you to a wonderful person and rising star in the enrollment management space, Megan Tyler. We have an amazing conversation about how she got started in admissions, and how she turned a job into a career at Wofford College. Megan shares the pros and cons of working at your alma mater, her path to becoming a Director, how she handles stress, and we discuss different situations that leaders have to navigate - including the differences between being female versus male. This episode is brought to you by Gecko...
2022-07-1953 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...
2022-07-1555 minMission AdmissionsEpisode 4: Anxiety and the Unpredictability of College AdmissionsToday’s episode is a conversation between Jeremy and Amanda Booth, Director of College Counseling for Wichita Collegiate School. We discussed the state of college admissions in 2022, and how admissions counselors can build better relationships with their peers on the high school side. Amanda also shares her thoughts on the role that parents play in the college search, the hard and sometimes uncomfortable conversation of money and paying for college, plus the value of getting involved in your local affiliate organization.This episode is brought to you by Gecko - a student engagement platform offering multiple modules to...
2022-07-0555 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...
2022-07-0144 minMission AdmissionsEpisode 3: Understanding Your Audience, Content Marketing Strategies, and Being a Working MomOn the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother. This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better en...
2022-06-2141 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...
2022-06-1748 minMission AdmissionsEpisode 2: Pouring Into Yourself and Other PeopleBryant, Kevin Durant and Steph Curry, and now works with executives at Fortune 500 companies such as Pepsi, Starbucks and American Express. Stein offers tips on handling burnout, self awareness, public speaking, managing your to-do list and more. They also have a lengthy conversation about how to be an effective leader in 2022, and Alan explains how everyone can lead regardless of their title.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is...
2022-06-0758 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...
2022-06-0349 minMission AdmissionsEpisode 1: Treating Everybody Like They’re the Most Important PersonJoin host Jeremy Tiers in the premier episode as he chats with Minnesota Timberwolves and Lynx’ Vice President of Fan Experience, Jeff Munneke. The two discuss creating positive experiences, the importance and ROI of consistently engaging and building personalized relationships, analyzing real time data from different audiences, effectively collaborating with multiple groups or departments, as well as hiring and training new staff, and ways to make everyone feel valued.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and incr...
2022-05-2446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring
2022-05-2048 minMission AdmissionsTrailer: Mission AdmissionsWelcome to Mission Admissions with Jeremy Tiers — a show that features candid conversations with industry leaders and difference makers that will help Higher Ed become better recruiters, communicators, and managers. Too many admissions counselors, leaders, and enrollment marketers limit themselves by only looking for professional and personal development in their particular space. In this podcast, you can expect helpful advice, tips, and strategies to improve things like customer service, communication, building relationships, marketing, and leadership from all kinds of industry leaders and difference makers in other spaces. - - - -
Connect With Our Host:
Jeremy Tiers
https://www.linkedin.co...
2022-05-1301 min