Shows
Higher Ed PulseEp. 184: Higher Ed Marketing Predictions for 2024In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of n...
2023-12-2152 minHigher Ed PulseEp. 183: Live from AMA: The Future of Organic Social in Higher EdIn this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. In this episode, Zach an...
2023-12-2023 min
I Wanna Work There!Ep. 15: Celebrating People as a Marketing and Recruitment StrategyWhen Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement...
2023-12-0450 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural StatePromoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents.In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State Un...
2023-11-1055 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...
2023-10-271h 01Confessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...
2023-10-131h 02
Talking TacticsEp. 10: Ten Tactic Ideas to Boost Your EnrollmentFor the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results. This episode features these smart and resourceful folks from all over, with a combined 75 years of higher ed experience!Loren Bass, Strategist at Campus SonarSimon Fairbanks, Head of Student Recruitment Events at University of NottinghamMickey Baines, Partner at Kennedy & CompanyAshley Budd, Director of Advancement Marketing at...
2023-10-1026 minHigher Ed PulseEp. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what h...
2023-10-0549 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...
2023-09-291h 06
Talking TacticsEp. 9: Amplifying your University’s Research Reputation with RedditMany research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic research articles on Reddit. First, find the right community; second, post a recent, peer-reviewed article; third, watch the impressions, engagement (and upvotes!) roll in. This tactic not only gets you real interaction with your research, but can raise the academic profile of your university with prospective student audiences.This podcast is...
2023-09-1924 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 36: Blockbuster Marketing: From Entertainment PR to Campus CommsIn this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and...
2023-09-1551 min
Mission AdmissionsEp. 29: Three Things That Can Transform Your CareerSeason two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Sponsored by PathifyMeet Pathify — an innovativ...
2023-09-1218 minI Wanna Work There!Ep. 9: Employer Branding Through Presidential CommunicationsPresidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical. A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly the most difficult job in higher education. Teresa’s observations provide pathways to understand how pr...
2023-09-1133 min
Talking TacticsEp. 8: Scale Down Your Viewbook for Bigger ImpactLess is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces that better serve internal audiences and partners, deliver on the sustainability ambitions of their university, and reduce costs by 96%. Best of all, they have earned the praise of prospects, parents, and peers for their sustainable and innovative creation. Check out the University of Nottingham’s 2023 micro-prospectus here: https...
2023-09-0531 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 35: The Art of Conflict ManagementIn this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include: · Insights into the different types of conflicts that arise...
2023-09-011h 02I Wanna Work There!Ep. 8: The Trouble with MicromanagementMicromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what happens when leaders micromanage? Sharna Fabiano, a certified leadership coach, uses her experience as an internationally recognized tango artist to help leaders understand how to work productively with their people. As the chair of the International Leadership Association’s Followership Member Community, Sharna helps us understand what followership is, w...
2023-08-2832 min
Talking TacticsEp. 7: Attracting Law Students on RedditAli Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering questions and (softly) promoting events. With ramping up activity to 15 posts and 69 comments, 15% of the law school’s 130 incoming students in 2022 reported finding the school through Reddit.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhanc...
2023-08-2227 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...
2023-08-1831 minI Wanna Work There!Ep. 7: No More ‘Post and Pray’Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher education job postings are getting. Kevin Varner of HigherEdJobs joined “I Wanna Work There!” to discuss the increase that the website has seen in postings from campuses across the country, how site traffic has changed, and what institutions should do to attract the candidates that they want.
2023-08-1421 min
The Higher Ed Geek PodcastEp. 194: Lisa Keegan on Facing Enrollment Challenges and Opportunities Head OnThis week’s episode is with Lisa Keegan from Bucknell University who shares some dispatches from the front lines of this moment in higher ed enrollment management. She explores with Dustin how best to venture into new student markets and advice on making the most of these opportunities.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s...
2023-08-0944 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 33: A President’s Role in Embodying a BrandIn this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape.Takeaways include:Examples of how college presidents can effectively...
2023-08-0448 minI Wanna Work There!Ep. 6: A Title Does Not a Leader MakeEmployee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority and who have moved the needle on their respective campuses. This episode explores the critical role that leadership development plays in employee engagement through the eyes of Vicki Baker, an economics and management professor who wrote an Inside Higher Ed op-ed called “A Title Does Not a Leader Make.” This episode is brought to you by ou...
2023-08-0127 minMission AdmissionsEp. 27: Tips To Help You Master Time Management And Become More ProductiveWhat do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and priorities into these three key categories 20:19 - Multitasking is actually ‘context switching,’ - Why it’s counterproductive, and how to fix it27:02...
2023-08-0148 min
Talking TacticsEp. 5: Grow Your Followers With Student StoriesGustavo Segui combined two foundational principles: 1) What systems are already in place that we could leverage? and 2) How do we make students the protagonists of their own stories? Find out how he accomplished both and as a result, tripled the International School of Curitiba’s followers and reach on Instagram simply by featuring students in their proudest moments.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is brought to you by o...
2023-07-2524 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback StoryIn this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges.Takeaways include: How to manage your emotions during a tense and difficult conversation with h...
2023-07-2057 min
The Application with Allison TurcioEp. 24: How to Unlock the Power of Your .EduCollege and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton (CEO & founder of Olark) as they unravel the transformative potential of web optimization and the pivotal role live chat plays in creating exceptional user experiences. Gain invaluable insights from Ben as he shares his expertise on setting strategic goals, implementing metrics, and leveraging testing to make data-driven decisions that drive remarkable results.This podcast is brought to you by...
2023-07-1834 minI Wanna Work There!Ep. 5: The Delicate Dance of Managing ChangeThey say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing leadership changes at the top nearly every six years. How does that affect faculty and staff? Robin M.L. Johnson, who is an expert in change management, joined “I Wanna Work There!” to discuss how institutional leaders, faculty and staff can manage major change at their respective institutions by k...
2023-07-1733 min
Talking TacticsEp. 4: Preventing summer melt with focused post-deposit emailsDarcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication sequence. They took the emails from long and overwhelming to engaging and specific — and are seeing the results: increased open rates, increased clicks, and more than 6x first-year registrations year-over-year.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.About the Enrollify Podcast Network Talki...
2023-07-1126 minMission AdmissionsEp. 25: Game-Changing Advice For Higher Ed Content MarketersOn this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can’t get enough of29:04 - Con...
2023-07-0446 minI Wanna Work There!Ep. 4: How a School Attracted ‘Ambitious Builders’When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more than changing SoPA’s name and look. It was about changing the culture. Suri shares how SoPA attracted “ambitious builders,” the change she saw in SoPA’s job applicants, and how SoPA gai...
2023-07-0325 min
Talking TacticsEp. 3: Saving a Master’s Program With a Simple Paid Keyword ChangeShane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry conversions by 241% and took the program from zero enrolled students to blowing almost 50% past their break-even enrollment target.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for...
2023-06-2718 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 30: Breaking Barriers: How Marketing Drives Inclusion in Access InstitutionsIn this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging. Takeaways include:· Insights into the role marketing can play in providing a sense of belonging on your campus· Thoughts on emerging trends that have the potential to benefit access institutions...
2023-06-2355 minThe Application with Allison TurcioEp. 22: How to Build an Inclusive Marketing Strategy and Experience for Your CollegeIn this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick fix, but a continuous effort to create a student experience that matches the messaging. She gives great advice on how marketers can not only build a strategy that attracts and supports a diverse range of students, but also take a leadership role in DEIB initiatives. This Episode is Sponsored by our friends at Element451: ...
2023-06-2029 minI Wanna Work There!Ep. 3: A Look at Higher Ed’s Talent CrisisRecently, The Chronicle of Higher Education held a virtual panel discussion called “The Talent Crisis in Higher Education.” One of the panelists was Jaime Hunt, host of The Enrollify Podcast Network’s “Confessions of a Higher Ed CMO.” Jaime joined “I Wanna Work There!” to talk about why she once conducted an employee satisfaction survey and how she used the data. We also find out why she obsesses over job descriptions and how empathy impacts performance. Finally, Jaime talks about a brand ambassador program that featured employees and the results it pulled in. This episode is brought to yo...
2023-06-1933 minThe Higher Ed Geek PodcastEp. 191: Dave Becker on Seeing Parents as Partners - Re-BroadcastOn this "best of" from the first half of 2023, we revisit a conversation between Dustin and CEO/Founder of CampusESP, Dave Becker. Dave shares his passion for the work of intentionally leveraging the potential of the parents of college students to support their success. He also explores the implications of this work in a world of increasing adult learners.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is bro...
2023-06-1436 min
Talking TacticsEp. 2: Boosting Admissions Social Content Views with an InternJacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admissions-focused intern to work with the university's MarComm team and post on the university's main channels, they achieved over 150,000 views from just five videos and 3 million views on a sponsored TikTok post.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for Element’s Engage Summ...
2023-06-1332 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...
2023-06-0952 minMission AdmissionsEp. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and GrowthToday’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do’s and Don’ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO’sThis podcast is brought to you by Element4...
2023-06-0647 minThe Application with Allison TurcioEp. 21: Why Content Marketing is Essential for Higher Education MarketingIn this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads. Whether you're just starting out or looking to improve your current approach, you won't want to miss this advice-packed episode. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. About...
2023-06-0627 minI Wanna Work There!Ep. 2: Higher Ed’s Work CultureCampus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work culture of higher education and offers thoughts about why and how it needs to change. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Aud...
2023-06-0541 min
Talking TacticsEp. 1: Maximize Your Prospect Data with a Two-Step RFI ProcessJackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling the data points for 60% of organic leads and amassing over 7,000 new data points for close to 3,000 potential students.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is brought to you by...
2023-05-3032 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...
2023-05-2653 minThe Application with Allison TurcioEp. 20: Inclusive Strategies for Marketing to International StudentsIn this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis, rather than assuming they all fit into one group. Whether you're an admissions officer, marketing professional, or simply interested in the world of international education, this episode will provide you with valuable insights and practical tips for connecting with international students in an authentic and meaningful way. This Episode is Sponsored by our friends at Element451: ...
2023-05-2330 minI Wanna Work There!Ep. 1: What Is Employer Branding?Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a strategist who provides a baseline definition of employer branding for higher education professionals. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the co...
2023-05-2218 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 27: Understanding the Role of Marketing from a President’s PerspectiveIn this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:How a college president views the role of a chief marketing officerInsights into what traits make an excellent CMO – from a president’s perspectiveIdeas about how C...
2023-05-1257 minThe Application with Allison TurcioEp. 19: How to Boost Your Application NumbersDr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-05-0932 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 26: Unlocking the Power of Influencer Marketing in Higher EdIn this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this e...
2023-04-2851 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...
2023-04-141h 02The Application with Allison TurcioEp. 17: Building Brand When You Don’t Have a Name BrandAre you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-04-1128 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 24: The Importance of Authenticity in Your Brand Story In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:Tips for creating an authentic brand storyAn understanding of the importance of word-of-mouth in brand buildingIdeas for how marketers can impact the student experienceWays to av...
2023-03-3153 minHigher Ed PulseEp. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRMWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI t...
2023-03-2350 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 23: Busting Silos with a Student-Centric WebsiteIn this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:Making the case for a prospective student-centric website designTips for persuading the campus community on a new, silo-busting approach Ideas for structuring a massive overhaul projectRecommendations for needed content a a student...
2023-03-1739 minHigher Ed PulseEp. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conver...
2023-03-1653 minMission AdmissionsEp. 17: Higher Ed Still Struggles to Connect with Gen Z – Here’s How Marketers and Admissions Professionals Can Fix ThatIn this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.Key takeaways from this episode include: 7:10 - Advice if you want to get and keep Gen Z’s attention16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences22:43 - What authenticity really means 28:39 - The idea of ‘brand magnetism’ 32:00 - Making the mental health conversation more of a priorityThis podcast is brought to you by Element451 — the next-generation AI student...
2023-03-1440 minThe Application with Allison TurcioEp. 15: Navigating the Enrollment Cliff: Strategies for Higher Education MarketersAs colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn how marketers can leverage their skills to navigate the enrollment cliff and drive meaningful change within their institutions.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
2023-03-1431 minHigher Ed PulseEp. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:
2023-03-0945 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 22: Finding Space for CreativityA study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:Ways to find new creative outlets that feed your soul and inspire your workHow to carve out time for creativity amid a busy and fast-paced lifeResources for managing your timeTips for making creativity a priority
2023-03-0349 minHigher Ed PulseEp. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revol...
2023-03-0247 minThe Higher Ed Geek PodcastEp. 179: Derek LaMontagne on the Continuing Fight for Graduate Student RightsOur guest for this bonus episode is Derek LaMontagne, a current graduate student at the University of Florida. Derek shares his efforts to preserve graduate student housing at UF which is part of a growing nationwide movement of graduate student protests. He also gives ways for others to help their cause.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is brought to you by our friends at DD Age...
2023-03-0138 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...
2023-02-031h 06
Confessions of a Higher Ed CMO — with Jaime HuntEp. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersThe challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners...
2023-01-2057 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 18: Leading High-Performing Teams in a Remote-First WorldThe pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:How to create environments that support employee well-being and high performanceThe best ways to measure the success of the teamIdeas for fostering a thriving and positive work cultureTips for using collaboration tools to support a dispersed...
2023-01-0651 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 17: Recruiting Non-Traditional StudentsSeth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.Takeaways from this episode include:Why “post traditional” is a better frame for this audienceHow marketing to this audience differs from recruiting first-time freshmenHow institutions are approaching this wrong – and how to right those w...
2022-12-1648 minHigher Ed PulseEp. 139: How to Build and Scale a Student Ambassador Program That Increases EnrollmentThis is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.In this episode, Zach and Nina are also joined by Lauren Black the Dir...
2022-12-0848 minHigher Ed PulseEp. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial SpiritThis is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-12-0641 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 16: Designing Compelling Messages and NarrativesStory drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:Understanding what gives storytelling its powerA formula for crafting a compelling narrativeIdeas for working with leadership on thinking differently about communications approachesWhy storytelling isn’t “spin”How to keep storytelling front and center when m...
2022-12-0248 min
Higher Ed PulseThe Modern Student Ep. 4: The Future of Tech in Higher EdIn the final installment of the Modern Student, Zach and Jeff take a deep dive into how institutions can reduce the complexity of their digital experience, DXP's , and explore the future of technology in higher ed. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dil...
2022-11-2940 minHigher Ed PulseEp. 137: Why Higher Ed Needs Better Parent Engagement StrategiesFrom impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedInLearn more about CampusESPThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’...
2022-11-2945 minHigher Ed PulseEp. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-ZThis is the second episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-11-2250 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 15: Executive Social StrategyIn this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make sense How to incorporate your own values into your online presence Why empathy is so important in leadership How today’s hybrid work environment lends itself to digital leadership About Confessions of a Higher Ed CMOConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of n...
2022-11-1853 minHigher Ed PulseEp. 135: Here’s What 1,261 Students Said About Their Journey to CollegeThis is the first episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-11-1751 min
Higher Ed PulseBreaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to ThriveOn episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dillon, a senior consultant at S...
2022-11-1540 minHigher Ed PulseEp. 134: Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability CommunityOn this week’s episode, Zach sits down with Ryan Wilson. Ryan is the founder of Team Trust Productions, which is a media company that specializes in creating inclusive content featuring individuals with disabilities. In the episode the two discuss:How brands can work to be more inclusive of persons with disabilitiesHow brands can strike the appropriate balance of being inclusive without being exploitiveHow colleges and universities can do a better job at showcasing the stories of students with disabilities in their communityLearn more about Team Trust ProductionsConnect with Ryan on Lin...
2022-11-1044 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 14: Addressing Imposter SyndromeJaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:How to identify how you are feeling as imposter syndromeWays to cope with feelings of inadequacy or self-doubtHow to reduce negative self talkWays to change patterns of thought that hold you back or keep you from bringing your best self to your workConfessions of a Higher Ed CMO is spo...
2022-11-0455 min
Higher Ed PulseThe Modern Student Ep. 2: How to Find and Engage New Student PopulationsOn this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way...
2022-11-0248 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 13: Creating a Student Journey MapIn this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own jour...
2022-10-2156 min
Higher Ed PulseThe Modern Student Episode 1: How the Modern Student is Shaping the Future of EducationIn episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them at this point. This episode explores how institutions are currently, or should be, utilizing technology to...
2022-10-1948 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 12: Transitioning Your Career Outside of AcademiaAmid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:How to evaluate if it is time to change industriesHow to market yourself to a new sectorHow to sell your experience to potential employersWays to evaluate opportunities to ensure they align with your v...
2022-09-2329 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 11: Building More Equitable Student Hiring PracticesStudent workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:Why it is important to have authentic content on your soc...
2022-09-0948 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 10: Multicultural MarketingAccording to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide an...
2022-08-2630 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 9: The Enrollment CliffWe have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: Carrie’s research on the enrollment cliff and how campuses are preparing for it – or notThe challenges facing higher education if institutions do not embrace changeThe critical role that marketing plays i...
2022-08-1236 min
Higher Ed PulseAttention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National BrandIn this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attentionHow to draw a distinction chart — where are you measurably different vs marginally different What channels and tactics where u...
2022-08-0250 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 8: The Great Resignation and Employee EngagementIn this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:What is causing people to change careers and leave higher educationHow to address those challenges and retain talented team...
2022-07-291h 04
Higher Ed PulseAttention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult LearnersIn this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for this audience?What comms does each persona need? Do they differ between groups?What works and what doesn’t whe...
2022-07-1954 minMission AdmissionsEpisode 5: Turning Admissions From a Job Into a Career, and The Path to LeadershipIn this episode I change things up and introduce you to a wonderful person and rising star in the enrollment management space, Megan Tyler. We have an amazing conversation about how she got started in admissions, and how she turned a job into a career at Wofford College. Megan shares the pros and cons of working at your alma mater, her path to becoming a Director, how she handles stress, and we discuss different situations that leaders have to navigate - including the differences between being female versus male. This episode is brought to you by Gecko...
2022-07-1953 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...
2022-07-1555 min
Higher Ed PulseAttention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look a...
2022-07-051h 11Confessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...
2022-07-0144 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...
2022-06-1748 minMission AdmissionsEpisode 2: Pouring Into Yourself and Other PeopleBryant, Kevin Durant and Steph Curry, and now works with executives at Fortune 500 companies such as Pepsi, Starbucks and American Express. Stein offers tips on handling burnout, self awareness, public speaking, managing your to-do list and more. They also have a lengthy conversation about how to be an effective leader in 2022, and Alan explains how everyone can lead regardless of their title.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is...
2022-06-0758 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...
2022-06-0349 minMission AdmissionsEpisode 1: Treating Everybody Like They’re the Most Important PersonJoin host Jeremy Tiers in the premier episode as he chats with Minnesota Timberwolves and Lynx’ Vice President of Fan Experience, Jeff Munneke. The two discuss creating positive experiences, the importance and ROI of consistently engaging and building personalized relationships, analyzing real time data from different audiences, effectively collaborating with multiple groups or departments, as well as hiring and training new staff, and ways to make everyone feel valued.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and incr...
2022-05-2446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring
2022-05-2048 min
Higher Ed PulseSignals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z BrandsThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around...
2022-03-0355 min
Higher Ed PulseSignals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ AttentionOn this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stan...
2022-02-241h 03Higher Ed PulseEpisode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other MusingsThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop? What’s an underrated higher ed marketing trend that you think mo...
2022-01-061h 07
Starter StoriesEpisode 14: Ardis Kadiu — Founder and CEO of Element451Ardis grew up in a rural farm town in Albania. He has always been a tinkerer — if you were to ask Ardis what he wanted to be as a young child, he’d tell you that he wanted to “build stuff.” He figured out how to build antennas and electrical circuits long before he could drive!Albania was a communist country when Ardis was growing up, so his parents weren’t able to pursue higher education until much later in life. But in their minds, education was the greatest of priorities. So, when an opportunity presented itse...
2021-08-261h 01Higher Ed PulseEpisode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment MarketingWelcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first collaboration with Enrollify was through a strategic partnership with Mongoose (where she was working up until last...
2021-08-191h 15Higher Ed PulseEpisode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment MarketingIn today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.Wondering exactly how to incorporate more students into your marketing strategies? You won...
2021-01-2846 min
Higher Ed Pulse8 Higher Ed Marketing Trends Worth Paying Attention to This FallSecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to.
On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types within Google Ads, and a recent poll by RNL of 180 graduate programs across the country which uncovered that 47% of leads generated by graduate enrollment teams are from digital advertising and search engine optimization (SEO) efforts. Tune...
2020-10-0830 min