Shows
Higher Ed PulseEp. 184: Higher Ed Marketing Predictions for 2024In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of n...
2023-12-2152 minHigher Ed PulseEp. 183: Live from AMA: The Future of Organic Social in Higher EdIn this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. In this episode, Zach an...
2023-12-2023 minHigher Ed PulseLive from AMA: Hot Takes on Higher Ed BrandingIn this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the mont...
2023-12-1220 minHigher Ed PulseLive from AMA: How ChatGPT Helps You Work Smarter, Not HarderIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a p...
2023-12-0715 min
The Higher Ed Geek PodcastEpisode #210: Terrence Cummings on Enhancing Opportunities for Economic MobilityDustin chats this week with Terrence about his journey ascending the ranks at Guild supporting learner journeys toward greater economic mobility. Terrence also reflects on the ways his work there has changed over the past several years. He gives some actionable advice for institutions looking to forge more partnerships with industry.Terrence Cummings is the Chief Opportunity Officer at Guild, where he is accountable for driving economic mobility for Guild's learners, members, and employees. He previously served as the company's Senior Vice President of Member Services and Strategy, and before that led the company's employer partnerships teams...
2023-12-0632 minHigher Ed PulseLive from AMA: Why Social Listening in Higher Ed Really MattersIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and w...
2023-12-0522 min
I Wanna Work There!Ep. 15: Celebrating People as a Marketing and Recruitment StrategyWhen Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement...
2023-12-0450 min
Talking TacticsSpecial Release: Taking the Campus Visit Online: Ashley Budd’s Career-Making TacticAbout the Enrollify Podcast Network: Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason, a...
2023-11-2131 min
The Application with Allison TurcioHow to Discover and Activate Your School’s Student InfluencersUnlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash their full marketing potential. With years of experience in elevating colleges and universities to enrollment success, John's insights are a game-changer for higher education marketers. Don’t miss his actionable tips for nurturing and empowering your student creators. About John Reid:John Reid is the President of Glacier and has been gro...
2023-11-2129 minThe Application with Allison TurcioEp. 29: Creating Lasting Impressions: Emotional ContentIn this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing. John shares the transformative potential of emotional content (yes, it can lead to tangible results!) and talks about how you can strike a resonant chord with your audience. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathi...
2023-11-0732 min
Talking TacticsSpecial Release: From Distracted To Engaged: Jon-Stephen Stansel’s Career-Making TacticIn 2008, Jon-Stephen Stansel was teaching English and noticed his students would pay more attention to their phones than the lecture. He wanted to reach them where they were, so he started trying to find ways to make their phones and social media a productive part of their classes. The rest is history. Today we know Jon-Stephen as THE social media authority in higher education, and it all started with a simple tactic. Listen to this conversation to see how his ingenious idea 15 years ago led him to where he is today. This Episode is Sponsored b...
2023-11-0733 minThe Higher Ed Geek PodcastEp. 205: The Digital First Strategic Plan, Part 1: Jessica James on Orientation & Student EngagementIn this first episode of our three part series in partnership with Pathify, Dustin speaks with Jessica James, Assistant Director of Orientation and Student Activities at Concordia University - Irvine, about her background and work utilizing digital tools to achieve student success. She explores how her work was shaped by the pandemic and the lessons she learned from that era of higher education about how to best create a digital student experience. Jessica wraps up the episode with some predictions for her work moving forward. This Episode is Sponsored by PathifyMeet Pathify — an i...
2023-11-0132 min
Talking TacticsSpecial Release: Crafting Media Coverage: Carrie Phillips’ Career-Making TacticDive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote campus, she ingeniously produced and scripted her own footage, sending it directly to them. The result? Widespread local media attention and a surprise feature on the Today Show. This resourceful approach didn't just amplify their campus stories but also profoundly shaped Carrie's career: strengthening her strong on- and off-campus partnerships, leading her to speak...
2023-10-3131 minThe Higher Ed Geek PodcastEp. 204: President Andrew Hsu on the Modern College PresidencyThis week, we’re honored to have as our guest, Andrew Hsu, the current President of the College of Charleston in South Carolina. President Hsu shares reflections on his journey to the presidency, as well as his perspective on the tumultuous nature of this role at the moment for many institutions. He also discusses the impact digital transformation has had on his campus recently. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of you...
2023-10-2528 minThe Application with Allison TurcioEp. 28: Using Analytics to Solve Your Biggest Marketing ProblemsJoin host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture, and web analytics, brings a fresh perspective to the crucial topic of leveraging digital analytics to overcome the biggest challenges in higher education marketing. As the digital landscape evolves rapidly, he shares invaluable advice on harnessing analytics for continuous improvement and keeping your web and marketing experience student-centered. This Episode is Sponsored by Pathify...
2023-10-2427 minI Wanna Work There!Ep. 12: Employees, Your First, Best CustomersBennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look toward AMA’s Symposium for the Marketing of Higher Education, he shares honest thoughts about the importance of employer branding, a practice near and dear to his heart. On this episode of “I Wanna Work There!” we get an idea of how Bennie’s passion for marketing developed, how he developed an appreciation for human re...
2023-10-2343 minThe Higher Ed Geek PodcastEp. 203: Robert Li on Utilizing Podcasts for Community EngagementThis week, fellow podcasters Robert Li and Dustin have a fun jam session about working in the industry. Robert shares his journey into podcasting, creating University FM and how he works to support institutions using content creation to better connect with their various stakeholders. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engage...
2023-10-1832 minI Wanna Work There!Ep. 11: The Need for Culture CultivatorsTo boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusion and belonging, Brittany wrote that culture cultivators prepare an organization for the future, they optimize the organization for growth, and they develop process improvements to remove those elements that inhibit organizational success. In this episode, we broke down where culture cultivation starts, infusing culture cultivation into institutions’ strategic plans, and how to identi...
2023-10-1634 minThe Higher Ed Geek PodcastEp. 202: Geoffrey Roche on Supporting Workforce Development in HealthcareDustin is joined by Geoffrey Roche to discuss the myriad of interesting involvements he has in the workforce space. They explore the importance of developing strong pipelines of qualified healthcare professionals and how higher ed and industry can work together to accomplish this. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub ele...
2023-10-1126 minThe Application with Allison TurcioEp. 27: Navigating Web Design Feedback: Turning Opinions into Data-Driven StrategiesIn the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives into a productive endeavor, this episode is a must-listen. Join us as we unravel the secrets of harnessing data-driven strategies to inform your design decisions. Our guest, Lyndsey Hicks, a seasoned marketing professional from the Rochester Institute of Technology, brings a wealth of experience in web design and digital marketing to the table. You don’t want to mi...
2023-10-1027 min
Talking TacticsEp. 10: Ten Tactic Ideas to Boost Your EnrollmentFor the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results. This episode features these smart and resourceful folks from all over, with a combined 75 years of higher ed experience!Loren Bass, Strategist at Campus SonarSimon Fairbanks, Head of Student Recruitment Events at University of NottinghamMickey Baines, Partner at Kennedy & CompanyAshley Budd, Director of Advancement Marketing at...
2023-10-1026 minHigher Ed PulseEp. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what h...
2023-10-0549 minThe Higher Ed Geek PodcastEp. 201: Sharon Butler on Modernizing Financial Systems for StudentsSharon Butler (EVP of Global Education) returns to the podcast to bring her global perspective from her work at Flywire to this important conversation. She and Dustin focus on what has changed since she was last on in June 2020, updating legacy systems, and how to navigate an increasingly complex student acquisition marketplace. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying...
2023-10-0437 minThe Higher Ed Geek PodcastEp. 200: Special Retrospective with Jennifer Ramsdell!In this very special milestone episode, the tables are turned and Dustin gets interviewed by none other than his wife, Jenn! They reminisce about Dustin’s early days podcasting, discuss the journey to 200 episodes of Higher Ed Geek, and what is hopefully ahead for the show. Many thanks to everyone who has ever listened to an episode, been a guest, or helped with the show in any way! This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits a...
2023-09-2730 minThe Application with Allison TurcioEp. 26: AI-Driven College Exploration: Implications for Higher Ed MarketingAllison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we, as marketers, must adapt. Alex sheds light on these implications and shares actionable strategies to align web and digital experiences with the AI-savvy student's expectations. Tune in to discover how to navigate this new marketing paradigm and deliver exceptional value to prospective students, setting your institution apart in an era of AI-powered college...
2023-09-2629 minI Wanna Work There!Ep. 10: Building a Productive Team CultureIt’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and presidential transition.Two Purdue marcom leaders, Ethan Braden and Kelly Hiller, joined “I Wanna Work There!” to talk about their journeys, building a team culture, and earning ca...
2023-09-2538 min
Talking TacticsEp. 9: Amplifying your University’s Research Reputation with RedditMany research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic research articles on Reddit. First, find the right community; second, post a recent, peer-reviewed article; third, watch the impressions, engagement (and upvotes!) roll in. This tactic not only gets you real interaction with your research, but can raise the academic profile of your university with prospective student audiences.This podcast is...
2023-09-1924 minThe Higher Ed Geek PodcastEp. 199: Mike Tringe on Creating Dynamic Educational Video ContentMike Tringe (CEO & Co-Founder at CreatorUp) and Dustin have a fun and wide-ranging conversation around the educational video work Mike has been doing for over a decade at CreatorUp. Mike explores the content creation process and how he sees AI impacting this space. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub el...
2023-09-1330 minThe Application with Allison TurcioEp. 25: Empowering First-Gen College Students: Enhancing Website User ExperienceIn this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, learn about common website design issues that create barriers, and gain evidence-based strategies to improve user experience. As higher education marketers, it's time to take action and create an inclusive digital environment to guide first-gen students through their college journey. Join us and empower your marketing strategies for a brighter future! Check out Paskill's first-gen landing page here: https://paskill.agency/firstgen/ This Episode is...
2023-09-1230 minI Wanna Work There!Ep. 9: Employer Branding Through Presidential CommunicationsPresidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical. A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly the most difficult job in higher education. Teresa’s observations provide pathways to understand how pr...
2023-09-1133 minThe Higher Ed Geek PodcastEp. 198: Mark McNasby on the Evolving Role of AI in Higher EdMark McNasby joins Dustin on the podcast this week to have a high level conversation around the impacts of AI on higher education. Mark shares perspectives on applications both inside and outside of the classroom. He also details how AI can elevate the way we serve students. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you...
2023-09-0628 min
Talking TacticsEp. 8: Scale Down Your Viewbook for Bigger ImpactLess is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces that better serve internal audiences and partners, deliver on the sustainability ambitions of their university, and reduce costs by 96%. Best of all, they have earned the praise of prospects, parents, and peers for their sustainable and innovative creation. Check out the University of Nottingham’s 2023 micro-prospectus here: https...
2023-09-0531 minThe Higher Ed Geek PodcastEp. 197: Guillermo Elizondo on Comprehensive Learning RecordsThis week’s episode is all about comprehensive learning records (or CLR), which is the focus of Gullermo and his team at Territorium. Dustin chats with him about the impact his work has and what he has learned about higher ed from working on a global scale. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you d...
2023-08-3029 minI Wanna Work There!Ep. 8: The Trouble with MicromanagementMicromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what happens when leaders micromanage? Sharna Fabiano, a certified leadership coach, uses her experience as an internationally recognized tango artist to help leaders understand how to work productively with their people. As the chair of the International Leadership Association’s Followership Member Community, Sharna helps us understand what followership is, w...
2023-08-2832 minThe Higher Ed Geek PodcastEp. 196: Dr. Krista Klein on Navigating Life Transitions in Higher EdDustin chats with his former colleague, Krista, about her doctoral dissertation and current coaching work centered on how we navigate life transitions while trying to maintain our work lives. They also explore their shared experiences as parents to toddlers and how they manage expectations of being a parent. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what mak...
2023-08-2325 min
Talking TacticsEp. 7: Attracting Law Students on RedditAli Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering questions and (softly) promoting events. With ramping up activity to 15 posts and 69 comments, 15% of the law school’s 130 incoming students in 2022 reported finding the school through Reddit.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhanc...
2023-08-2227 minThe Higher Ed Geek PodcastEp. 195: Jacquelyn Witchko & Lucas Delproire on Effective Talent RetentionThis week we’re talking all about the war for talent in higher ed. Jackie and Lucas join Dustin to talk about how institutions need to consider the holistic experiences of how they recruit and support their faculty and staff to be empowered to do their best work for students. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also...
2023-08-1645 minI Wanna Work There!Ep. 7: No More ‘Post and Pray’Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher education job postings are getting. Kevin Varner of HigherEdJobs joined “I Wanna Work There!” to discuss the increase that the website has seen in postings from campuses across the country, how site traffic has changed, and what institutions should do to attract the candidates that they want.
2023-08-1421 minThe Higher Ed Geek PodcastEp. 194: Lisa Keegan on Facing Enrollment Challenges and Opportunities Head OnThis week’s episode is with Lisa Keegan from Bucknell University who shares some dispatches from the front lines of this moment in higher ed enrollment management. She explores with Dustin how best to venture into new student markets and advice on making the most of these opportunities.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s...
2023-08-0944 min
Talking TacticsEp. 6: Increase Your Webinar ROI With Prize DrawsCarrie Chambers, Director of Digital Strategy & Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short info sessions, no slides, with prize draws every 4-5 minutes. The results are incredible: much more qualified leads and over four times more applications (and much lower investment in paid social!). This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s a...
2023-08-0819 minThe Higher Ed Geek PodcastEp. 193: Rafael Castañeda on Institutions Supporting Workforce DevelopmentAs we come back from summer break, we’re pleased to welcome Rafael to the show! Rafael is SVP Strategic Partnerships & Workforce Development at MedCerts, where he and the team there work to increase pipelines nationwide of qualified workers in the healthcare industry through a variety of certifications. Dustin and Rafael discuss the challenges and opportunities for institutions in this particular sector of workforce development. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and ma...
2023-08-0237 minI Wanna Work There!Ep. 6: A Title Does Not a Leader MakeEmployee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority and who have moved the needle on their respective campuses. This episode explores the critical role that leadership development plays in employee engagement through the eyes of Vicki Baker, an economics and management professor who wrote an Inside Higher Ed op-ed called “A Title Does Not a Leader Make.” This episode is brought to you by ou...
2023-08-0127 minThe Higher Ed Geek PodcastEp. 192: Dr. Karen Vignare on Digital Transformation at Public InstitutionsThis special live episode was recorded on the show floor at the Times Higher Ed Digital US Event held at Illinois Tech in Chicago this past May. Dr. Karen Vignare shares with Dustin her broader perspective on the wave of digital transformation happening at public institutions across the country. This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also wha...
2023-07-2627 min
Talking TacticsEp. 5: Grow Your Followers With Student StoriesGustavo Segui combined two foundational principles: 1) What systems are already in place that we could leverage? and 2) How do we make students the protagonists of their own stories? Find out how he accomplished both and as a result, tripled the International School of Curitiba’s followers and reach on Instagram simply by featuring students in their proudest moments.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is brought to you by o...
2023-07-2524 minThe Application with Allison TurcioEp. 24: How to Unlock the Power of Your .EduCollege and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton (CEO & founder of Olark) as they unravel the transformative potential of web optimization and the pivotal role live chat plays in creating exceptional user experiences. Gain invaluable insights from Ben as he shares his expertise on setting strategic goals, implementing metrics, and leveraging testing to make data-driven decisions that drive remarkable results.This podcast is brought to you by...
2023-07-1834 minI Wanna Work There!Ep. 5: The Delicate Dance of Managing ChangeThey say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing leadership changes at the top nearly every six years. How does that affect faculty and staff? Robin M.L. Johnson, who is an expert in change management, joined “I Wanna Work There!” to discuss how institutional leaders, faculty and staff can manage major change at their respective institutions by k...
2023-07-1733 minThe Higher Ed Geek PodcastEp. 186: Chris Marshall on Creating Meaningful Alumni Engagement - Re-BroadcastJoin us this summer as we re-visit some of the best episodes of the first half of 2023. This week, we are re-visiting an episode with Chris Marshall - Founder and CRO of Chris Marshall Advancement Consulting (SMAC). We’re pleased to welcome Chris Marshall to the show this week. Chris is the Founder and CEO of Chris Marshall Advancement Consulting (CMAC). Chris shares his unique story of getting into this field of work, and incredible perspectives for why this work is crucial for institutions to do well, both for themselves and their students. T...
2023-07-1242 minThe Higher Ed Geek PodcastEp. 192: Dr. Anne Clancy on Closing Digital Equity GapsThis special live episode was recorded on the show floor at the Times Higher Ed Digital US Event held at Illinois Tech in Chicago this past May. Dustin got the chance to chat with Dr. Anne Clancy, Higher Education Advisor at T-Mobile about Anne’s unique background and path to T-Mobile. They also explored why closing digital equity gaps in higher education is so important and how institutions can address this issue. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency tha...
2023-07-0528 minThe Application with Allison TurcioEp. 23: Empowering Higher Education CMOs: The Transformative Power of Support NetworksIn a fast-paced and ever-evolving higher education marketing landscape, the role of Chief Marketing Officers has become increasingly challenging. But what if there was a game-changing solution that could revolutionize their professional journey? Join us in this compelling podcast episode as we delve into the transformative power of support networks for higher education CMOs. Discover how these networks not only provide guidance and solutions to common challenges, but also prioritize camaraderie and a sense of belonging that fuel the success of CMOs within their professional community. Get ready to be inspired as we consider what higher ed marketing as...
2023-07-0431 minI Wanna Work There!Ep. 4: How a School Attracted ‘Ambitious Builders’When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more than changing SoPA’s name and look. It was about changing the culture. Suri shares how SoPA attracted “ambitious builders,” the change she saw in SoPA’s job applicants, and how SoPA gai...
2023-07-0325 minThe Application with Allison TurcioEp. 22: How to Build an Inclusive Marketing Strategy and Experience for Your CollegeIn this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick fix, but a continuous effort to create a student experience that matches the messaging. She gives great advice on how marketers can not only build a strategy that attracts and supports a diverse range of students, but also take a leadership role in DEIB initiatives. This Episode is Sponsored by our friends at Element451: ...
2023-06-2029 minI Wanna Work There!Ep. 3: A Look at Higher Ed’s Talent CrisisRecently, The Chronicle of Higher Education held a virtual panel discussion called “The Talent Crisis in Higher Education.” One of the panelists was Jaime Hunt, host of The Enrollify Podcast Network’s “Confessions of a Higher Ed CMO.” Jaime joined “I Wanna Work There!” to talk about why she once conducted an employee satisfaction survey and how she used the data. We also find out why she obsesses over job descriptions and how empathy impacts performance. Finally, Jaime talks about a brand ambassador program that featured employees and the results it pulled in. This episode is brought to yo...
2023-06-1933 minThe Higher Ed Geek PodcastEp. 191: Dave Becker on Seeing Parents as Partners - Re-BroadcastOn this "best of" from the first half of 2023, we revisit a conversation between Dustin and CEO/Founder of CampusESP, Dave Becker. Dave shares his passion for the work of intentionally leveraging the potential of the parents of college students to support their success. He also explores the implications of this work in a world of increasing adult learners.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is bro...
2023-06-1436 minThe Application with Allison TurcioEp. 21: Why Content Marketing is Essential for Higher Education MarketingIn this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads. Whether you're just starting out or looking to improve your current approach, you won't want to miss this advice-packed episode. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. About...
2023-06-0627 minI Wanna Work There!Ep. 2: Higher Ed’s Work CultureCampus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work culture of higher education and offers thoughts about why and how it needs to change. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Aud...
2023-06-0541 minThe Application with Allison TurcioEp. 20: Inclusive Strategies for Marketing to International StudentsIn this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis, rather than assuming they all fit into one group. Whether you're an admissions officer, marketing professional, or simply interested in the world of international education, this episode will provide you with valuable insights and practical tips for connecting with international students in an authentic and meaningful way. This Episode is Sponsored by our friends at Element451: ...
2023-05-2330 minI Wanna Work There!Ep. 1: What Is Employer Branding?Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a strategist who provides a baseline definition of employer branding for higher education professionals. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the co...
2023-05-2218 minThe Application with Allison TurcioEp. 19: How to Boost Your Application NumbersDr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-05-0932 minThe Application with Allison TurcioEp. 18: Community Connections: How Grassroots Events Can Boost Your College's ImpactIn this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore the impact of grassroots community events on college marketing, public relations, and brand reputation, and discuss actionable advice for higher education leaders looking to create similar events at their institutions. If you want to learn how to build buy-in for and leverage community events to increase your college's impact and engagement, this episode is a must-listen! This episode is brought to you by our friends a...
2023-04-2531 minHigher Ed PulseEp. 151: How to Know When It’s Time to Bring Your Marketing In-HouseIn Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself...
2023-04-1347 minThe Application with Allison TurcioEp. 17: Building Brand When You Don’t Have a Name BrandAre you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-04-1128 minHigher Ed PulseEp. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRMWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI t...
2023-03-2350 minHigher Ed PulseEp. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conver...
2023-03-1653 minThe Application with Allison TurcioEp. 15: Navigating the Enrollment Cliff: Strategies for Higher Education MarketersAs colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn how marketers can leverage their skills to navigate the enrollment cliff and drive meaningful change within their institutions.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
2023-03-1431 minHigher Ed PulseEp. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:
2023-03-0945 minHigher Ed PulseEp. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revol...
2023-03-0247 minThe Higher Ed Geek PodcastEp. 179: Derek LaMontagne on the Continuing Fight for Graduate Student RightsOur guest for this bonus episode is Derek LaMontagne, a current graduate student at the University of Florida. Derek shares his efforts to preserve graduate student housing at UF which is part of a growing nationwide movement of graduate student protests. He also gives ways for others to help their cause.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is brought to you by our friends at DD Age...
2023-03-0138 minThe Application with Allison TurcioEp. 14: The Underrated Role of Marketing in Equity & AccessOur guest for this episode is Day Kibilds, Strategy Director at Ologie. Join Day and Allison as they explore the impact of higher education marketing on equity and access. Get actionable tips to improve your marketing strategy and make information about college more accessible. Spoiler alert: Day and Allison also give permission to do something that every higher ed marketer secretly wants to do (you’ll have to listen to find out what!). This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific mark...
2023-02-2833 minThe Higher Ed Geek PodcastEp. 178: Dave Becker on Seeing Parents as PartnersOur guest for this episode is Dave Becker, CEO and Founder of CampusESP. Dave shares his passion for the work of intentionally leveraging the potential of the parents of college students to support their success. He also explores the implications of this work in a world of increasing adult learners. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you cu...
2023-02-2236 minThe Higher Ed Geek PodcastBONUS Episode #177: Dr. Perry LaRoque on Creating Access for Learners with DisabilitiesOur guest for this bonus episode is Dr. Perry LaRoque, Founder and President of Mansfield Hall. Perry shares his story and reflections on his recent book, Taking Flight, as well as his podcast of the same name. He also details the ways that institutions can be more inclusive of learners with disabilities. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail wh...
2023-02-1541 minThe Application with Allison TurcioEp. 13: Balancing AI and Human Connection in Higher Ed Marketing with ChatGPTJoin Allison Turcio in her debut episode as host of The Application! In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal, human approach to higher education marketing. They discuss the benefits of using ChatGPT for tasks such as data analysis and content creation, and show how, when used correctly, it can enhance, not detract from, the authenticity and personal touch that is so important in higher ed marketing. With its ability to streamline processes a...
2023-02-1428 minHigher Ed PulseEp. 143: Introducing Season 2 of The Application — with Allison TurcioIntroducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses. If you're a higher ed marketer or admissions professional looking for: Tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience. Consumer data and marketing best practices Actionable takeaways Then yo...
2023-02-1337 minThe Application with Allison TurcioEp. 12: Capturing Brand and Student Experiences Via ContentOn the final episode of Season 1 of The Application, Safy and I spend this episode doing our favorite thing, talking about content strategy. While we cover many topics, and get a bit distracted at times, we mostly focus on capturing student and brand experiences to create engaging “indirect experiences” via content. In our deep dive into content we also talk about: Zero-click contentOur 3 layers deep ruleMushroom Guy (again)Brand anthem videosThe Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they...
2022-12-2050 minThe Application with Allison TurcioEp. 11: What does it mean to be a Chief Experience Officer in higher education?When I heard Bill Campbell had “Chief Experience Officer” in his title, I just knew I had to talk to him about my favorite topic - student experience. On this episode, Bill dives into his role as Chief Experience Officer at Chatham University where he is examining and shaping student experiences from the perspective of current students, retention, technology and all the things in between.The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah R...
2022-12-0639 min
Mission AdmissionsMission Admissions Episode 10: 48 Minutes of Enrollment Management Gold!In this episode, Jeremy has a conversation with an amazing marketer and leader, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College. There’s so much in here that will provide value for you regardless of your title or role. The core of their chat revolves around what it means to truly be student-centered and collaborative as an entire enrollment management division. They also chat about intentionality, leadership, staff retention, dealing with failure, dealing with change, what motivates her, the importance of constantly looking at data and evaluating and questioning what’s working and what’s not, t...
2022-09-2751 minThe Application with Allison TurcioEpisode 9: Mental Health & Wellness in the Student ExperienceLike many in higher education, Becca wears multiple hats but my favorite part of our episode is all about the multidimensional health and wellness support her office provides students. Becca talks about the data and individuals that came together to make student experiences better through robust mental health and wellness resources and services. One focus was on the financial wellness of students and addressing everything from living and transportation to childcare and food security.We’ve got to address the whole student. From financial to spiritual, student health and wellness impacts every part of the student experience.A ne...
2022-08-0249 minThe Application with Allison TurcioEpisode 8: Title IX & The Student ExperienceFrom athletes and pregnant students to addressing sexual assault and dating violence, Title IX prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government. One would assume the importance of Title IX, student conduct processes, and mediation in the student experience would mean every university has someone like Stacey Rose, but that simply isn’t true. In this episode, we learn about the day-to-day roles student conduct offices play and how truly amazing Stacey is in ensuring students feel supported regardless of the reason they ended up in her office....
2022-07-2637 minThe Application with Allison TurcioEpisode 7: The Power of Personalized Discovery in the Student ExperienceNetflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which is why personalized discovery through the FYP, Netflix’s suggested shows and the Washington Post’s “what to read next” feature is essential to keep audiences engaged.Other social giants are catching on, which is why you see “suggested posts” more than ever on Facebook and Instagram and why your Twitter feed is showing Tweets based on topics instead of just from those you follow.The overwh...
2022-06-2859 minThe Application with Allison TurcioEpisode 6: The Power of Search & Discovery in the Student ExperienceIn this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements contribute to the student digital experience and, when done correctly, can remove friction and contribute to better outcomes on your website. The two also discuss:Campus-wide website projects & governance The concept of “easy disqualifiers”Why high-quality search functionality mattersThe age of discovery and what it means for higher ed contentThis episode is brought to you by Rah Rah- a Community Engagement system that provides a simple sol...
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