Shows
Higher Ed PulseEp. 184: Higher Ed Marketing Predictions for 2024In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of n...
2023-12-2152 minHigher Ed PulseEp. 183: Live from AMA: The Future of Organic Social in Higher EdIn this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. In this episode, Zach an...
2023-12-2023 minHigher Ed PulseLive from AMA: Hot Takes on Higher Ed BrandingIn this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the mont...
2023-12-1220 minHigher Ed PulseLive from AMA: How ChatGPT Helps You Work Smarter, Not HarderIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a p...
2023-12-0715 minHigher Ed PulseLive from AMA: Why Social Listening in Higher Ed Really MattersIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and w...
2023-12-0522 minHigher Ed PulseEp. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what h...
2023-10-0549 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...
2023-04-141h 02Higher Ed PulseEp. 63: The MOST Fanatical of Fridays: Mickey and Shane Go RogueBefore every episode, Mickey and Shane discuss topics and agree on what they want to discuss during their time. This week, all hell breaks loose… The agreed-upon topic was turning students into influencers for your institution, but the conversation immediately diverted to reporting, the tools needed to truly report well, and what the action items are for schools looking to increase automation and data without spending thousands of additional hours. About the Enrollify Podcast NetworkFanatical Fridays is a part of the Enrollify Podcast Network. If you like this podcast, chances are yo...
2023-04-1438 minHigher Ed PulseEp. 151: How to Know When It’s Time to Bring Your Marketing In-HouseIn Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself...
2023-04-1347 minHigher Ed PulseEp. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRMWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI t...
2023-03-2350 minHigher Ed PulseEp. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conver...
2023-03-1653 min
Higher Ed PulseFanatical Friday's Ep. 61: Getting the Most Bang for Your Buck With Video in 2023Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck. Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow and expand your offerings. About the Enrollify Podcast NetworkFanatical Fridays is a part of the Enrollify Pod...
2023-03-1040 minHigher Ed PulseEp. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:
2023-03-0945 minHigher Ed PulseEp. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revol...
2023-03-0247 min
Higher Ed PulseFanatical Friday's Ep. 60: Ep. 60: Getting Started With VR in Higher Ed MarketingVirtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it’s time you start thinking about how it can be woven into your recruitment and retention strategies. If you’re wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the future of student engagement then tune in to this episode of Fanatical Fridays! This episode is brought to you by our friends at DD Agency:DD Agen...
2023-02-2430 minHigher Ed PulseEp. 143: Introducing Season 2 of The Application — with Allison TurcioIntroducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses. If you're a higher ed marketer or admissions professional looking for: Tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience. Consumer data and marketing best practices Actionable takeaways Then yo...
2023-02-1337 min
Higher Ed PulseFanatical Friday's Ep. 59: What Questions Should You Be Asking Your Vendors?Working with vendors is often time a huge value-add to your institution, but that’s really only if you know what you want, what questions you should be asking, and how to measure that vendor support against your larger institutional goals. If you work with a vendor but find yourself a little “lost” when it comes to strategy, reporting, or optimization, the questions we discuss could help you turn that partnership into one that thrives rather than just exists. This episode is brought to you by our friends at DD Agency:DD Agency...
2023-02-1048 minHigher Ed PulseEp. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie SuraceThe Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 3 we feature Natalie Surace — a marketing strategist at VisionPoint Marketing who recently left her job as a Digital Marketing and Communications Manager at the Rochester Institute of Technology.Connect with Natalie on LinkedInThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podca...
2022-12-2239 minHigher Ed PulseEp. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy SnowThe Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 2 we feature Stacy Snow — a Principal at Kennedy & Company Education Strategies who recently left her job as the Director of Marketing for Mizzou Online at the University of Missouri.Connect with Stacy on LinkedInThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this...
2022-12-1544 minHigher Ed PulseEp. 139: How to Build and Scale a Student Ambassador Program That Increases EnrollmentThis is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.In this episode, Zach and Nina are also joined by Lauren Black the Dir...
2022-12-0848 minHigher Ed PulseEp. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial SpiritThis is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-12-0641 min
Higher Ed PulseThe Modern Student Ep. 4: The Future of Tech in Higher EdIn the final installment of the Modern Student, Zach and Jeff take a deep dive into how institutions can reduce the complexity of their digital experience, DXP's , and explore the future of technology in higher ed. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dil...
2022-11-2940 minHigher Ed PulseEp. 137: Why Higher Ed Needs Better Parent Engagement StrategiesFrom impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedInLearn more about CampusESPThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’...
2022-11-2945 minHigher Ed PulseEp. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-ZThis is the second episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-11-2250 minHigher Ed PulseEp. 135: Here’s What 1,261 Students Said About Their Journey to CollegeThis is the first episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with Nina, and learn more about Unibuddy below.The Next Generation of Student Recruitment (Higher Ed Admin’s Report)The Gen Z Jou...
2022-11-1751 min
Higher Ed PulseBreaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to ThriveOn episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dillon, a senior consultant at S...
2022-11-1540 minHigher Ed PulseEp. 134: Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability CommunityOn this week’s episode, Zach sits down with Ryan Wilson. Ryan is the founder of Team Trust Productions, which is a media company that specializes in creating inclusive content featuring individuals with disabilities. In the episode the two discuss:How brands can work to be more inclusive of persons with disabilitiesHow brands can strike the appropriate balance of being inclusive without being exploitiveHow colleges and universities can do a better job at showcasing the stories of students with disabilities in their communityLearn more about Team Trust ProductionsConnect with Ryan on Lin...
2022-11-1044 minHigher Ed PulseEp. 133: Was Leaving Higher Ed Worth It? Chapter 1 with Carrie BarnettThe Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 1 we feature Carrie Barnett — a content marketer at SimpsonScarborough who recently left her job at California Lutheran University as the Director of Advancement Marketing and Digital Philanthropy. Connect with Carrie on TwitterThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances...
2022-11-0341 min
Higher Ed PulseThe Modern Student Ep. 2: How to Find and Engage New Student PopulationsOn this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way...
2022-11-0248 min
Higher Ed PulseThe Modern Student Episode 1: How the Modern Student is Shaping the Future of EducationIn episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them at this point. This episode explores how institutions are currently, or should be, utilizing technology to...
2022-10-1948 min
Higher Ed PulseAttention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective StudentsIn this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. They also unpack the biggest mistakes they see schools make once they acquire new conta...
2022-08-3051 min
Higher Ed PulseAttention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student JourneyIn episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.About The SeriesAttention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Educat...
2022-08-1657 min
Higher Ed PulseAttention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National BrandIn this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attentionHow to draw a distinction chart — where are you measurably different vs marginally different What channels and tactics where u...
2022-08-0250 min
Higher Ed PulseAttention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult LearnersIn this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for this audience?What comms does each persona need? Do they differ between groups?What works and what doesn’t whe...
2022-07-1954 min
Higher Ed PulseAttention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look a...
2022-07-051h 11
Higher Ed PulseAttention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc...
2022-06-2156 min
Higher Ed PulseSignals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z BrandsThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around...
2022-03-0355 min
Higher Ed PulseSignals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ AttentionOn this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stan...
2022-02-241h 03Higher Ed PulseEpisode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other MusingsThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop? What’s an underrated higher ed marketing trend that you think mo...
2022-01-061h 07
Higher Ed PulseSignals #1: Where Do High School Students Really Spend Their Time OnlineHigher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time. On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online.The duo offer creative ideas for how to build content programs and advertising strategies that resonate with next generations of students. St...
2021-11-171h 04Higher Ed PulseEpisode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment MarketingWelcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode, we put host Zach Busekrus in the hot seat and ask him all sorts of fascinating questions, from the top people who influence him to his favorite breakfast options.Making her Enrollify podcast debut will be special guest host Natalie Gleason, whose first collaboration with Enrollify was through a strategic partnership with Mongoose (where she was working up until last...
2021-08-191h 15
Higher Ed PulseFanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series (catch the first episode here). Zach Busekrus is joined by a special guest, Jamie Gleason, a 15-year enrollment management veteran (both on campus and in the ed-tech/enrollment marketing space). Anthony de Mello, a Jesuit priest and psychotherapist said that “We yearn for change, but cling to the familiar.” Those who have been in enrollment management for a long time get opportunities every year to adapt what they do — and summer is often when many of those changes are attempted. Zach asks J...
2021-05-2131 minHigher Ed PulseEpisode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old “what’s next in enrollment marketing” question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you’ve been using). Is there a point in which personalization potentially damages the idea of greater community? And are the arcane methods of print outd...
2021-05-2142 minHigher Ed PulseEpisode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment MarketingIn today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.Wondering exactly how to incorporate more students into your marketing strategies? You won...
2021-01-2846 min
Higher Ed Pulse8 Higher Ed Marketing Trends Worth Paying Attention to This FallSecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to.
On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types within Google Ads, and a recent poll by RNL of 180 graduate programs across the country which uncovered that 47% of leads generated by graduate enrollment teams are from digital advertising and search engine optimization (SEO) efforts. Tune...
2020-10-0830 min
Higher Ed PulseFanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this FallDifferentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and digital communications. On this week's episode of Fanatical Fridays, Zach Busekrus and Mickey Baines discuss ideas for how enrollment teams can up their "personalization game" in order to stand out in a sea of sameness. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you...
2020-08-2825 minHigher Ed PulseEpisode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue UniversityR. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led the university through a massive rebrand...and what lessons he learned about the power of brand, intentional marketing, and community along the way. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is mad...
2020-08-2746 minHigher Ed PulseEpisode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and UniversitiesOver the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information.What's more interesting? Based on the results of college and university ad recall surveys conducted by Glacier, the three most expensive advertising channels (music streaming, television, and billboards) report the lowest ad recall while the three most affordable channels (social media, posters in high schools, and displ...
2020-06-1849 minHigher Ed PulseEpisode 47: How Enrollment Marketers Can Build Their Personal BrandsHigher education is in the midst of major disruption. Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19…some institutions have even closed their doors for good.As such, the job market for education professionals just got more competitive. On this week’s episode, Zach Busekrus chats with Dr. Colby Jubenville who is, among many other things, an international speaker, author, educator and coach, about the importance of developing and scaling one’s personal brand.During his tenure in higher education, Dr. Jub...
2020-06-1155 minHigher Ed PulseEpisode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)To say it has been a crazy week might be the greatest understatement of 2020. We’re a weekly podcast, but in light of all of the fear, confusion, and frustration plaguing higher education as a result of COVID-19, we’re bringing you this special edition. Around the world, nearly 300 million students have been sent home over coronavirus fears. Universities are scrambling to create plans in the event of a local outbreak, and for many, the answer is to move courses online.
Yesterday, Zach Busekrus sat down with Nathan Greeno, the Senior Vice President of Global Program Strategy at 2U, to disc...
2020-03-1321 minHigher Ed PulseEpisode 32: Making the Case for Independent Schools: A Conversation on the Future of K-12 Marketing and Student Recruitment"Gone are the days when we could just rest on our laurels and meet our enrollment goals”, says Angela Brown, the Director of Marketing and Communications at Flint Hill School, a K-12 independent school located in Oakton, Virginia. On this week’s episode, Zach Busekrus chats with Angela about the greatest opportunities and challenges that the independent school market faces in 2020. Angela discusses the importance of knowing who you are and owning how you’re different in an increasingly crowded space. Independent schools aren’t just competing against each other today, they’re competing against increasingly well-funded public and charter schools as...
2020-03-0547 minHigher Ed PulseEpisode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain RelevantThis week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle’s most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious challenges, is an understatement — “crisis” might be a more appropriate word.
The good news? We’re living through one of the greatest moments of innovation in history. And where there is innovation, there is also hope.
On this week’s episode of The Enrollify Podcast, Zach Busekrus sits down with Brandon Busteed, President of Kaplan University P...
2020-02-2741 minHigher Ed PulseEpisode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the WayJessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s advising office is anything but typical — it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she’d learned while accompanying graduate education students through their respective programs and apply it on the front lines – in the office of graduate admissions and recruitment. On this wee...
2020-01-3028 minHigher Ed PulseEpisode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetXHave you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week’s episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the creation of (and reduction of) friction in a prospective student’s journey to school. Sasha has worked in the e...
2020-01-2355 minHigher Ed PulseEpisode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching CareersIn higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “buy” education. We talk less about the disruption happening on the professional side of things — the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level. On this week’s episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development and advancement in enrollment management. After spending 17+ years working in enrollment management, Dr. Lutzky decided to leave the higher education space and join InStride — a public-b...
2020-01-1645 min