Shows
Higher Ed PulseSignals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z BrandsThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around...
2022-03-0355 min
Higher Ed PulseSignals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ AttentionOn this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stan...
2022-02-241h 03
Higher Ed PulseSignals #1: Where Do High School Students Really Spend Their Time OnlineHigher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where schools spend their media budgets and where current high school students spend their time. On the pilot episode of Signals, Matt Diteljan, Co-Founder and CEO of Glacier, and our own Zach Busekrus from Enrollify, sit down for an educational conversation about where high school students actually spend their time online.The duo offer creative ideas for how to build content programs and advertising strategies that resonate with next generations of students. St...
2021-11-171h 04
Higher Ed PulseEpisode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and UniversitiesOver the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information.What's more interesting? Based on the results of college and university ad recall surveys conducted by Glacier, the three most expensive advertising channels (music streaming, television, and billboards) report the lowest ad recall while the three most affordable channels (social media, posters in high schools, and displ...
2020-06-1849 min