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Communicate for GoodFarewell and HelloOn this episode of Marketing for Good, Erica shares her thoughts on the cultural shifts happening in workplaces in the context of personal purpose. She talks about the difficulties of leadership and communication inputs and outputs. Erica talks about the shifts needed to create greater clarity in workplace communication. Stick around to the end of the episode to hear a BIG announcement! Connect with Erica:Website: http://www.claxonmarketing.com/Twitter: https://twitter.com/EricaMillsBarnLinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/Email: info@claxonmarketing.com...2022-04-0314 minCommunicate for GoodRECHARGE: purpose, mantras & beliefs (3 of 3)This is the third and final episode in the Marketing for Good mini-series on Erica’s (free) ebook Recharge: energizing your employees one word at a time. In the previous episode, Erica expanded on the first C in her book: clearing out negative mental clutter. In this episode, she dives into the last two C’s: connecting with purpose and creating momentum. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along! Resources Referenced:Recharge by Erica Mills Barnhart: https://claxonmarketing.com/recharge/Ep 44: Words as charging cables: https...2022-03-2219 minCommunicate for GoodRECHARGE: Words as charging cables (2 of 3)This is the second episode of the Marketing for Good mini-series on Erica’s new FREE ebook: Recharge: Energizing your employees one word at a time. In this episode, Erica expands on the two beliefs around professional and personal lives, and productivity that are highlighted in the Recharge ebook. She emphasizes that words matter so they matter and are full of energy. She then dives into the first of the three C’s: clearing out negative mental clutter. Erica reminds listeners to pay attention to their thoughts and harness the power of the word “and”. Visit https://claxonmarketing.com/recharge...2022-03-1314 minCommunicate for GoodRECHARGE: Culture Eats Marketing for Breakfast (1 of 3)On this episode of Marketing for Good, Erica begins a new mini-series all about energy, energy, energy! She dissects the importance of culture, both in the organizational sense and the personal sense. Erica ties organizational culture to the great resignation and urges listeners to energize themselves and their employees in order to connect culture with purpose. This mini-series will take a deep dive into Erica’s new FREE ebook: Recharge: energizing your employees one word at a time. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along! Resources Referenced:R...2022-03-0720 minCommunicate for GoodBanishing Bogus BeliefsOn this episode of Marketing for Good, Erica challenges three beliefs often held in the marketing space. She urges listeners to unleash their inner awesomeness by shifting their mindsets on what is holding them back. Erica closes the episode by daring listeners to look within themselves to identify marketing beliefs they hold that undermine success. Resources Referenced:Ep 3: Marketing is Not a Dirty Word: https://podcasts.apple.com/us/podcast/marketing-is-not-a-dirty-word/id1510085905?i=1000473529125Ep 5: Who Are Your True Believers: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645 ...2022-01-3113 minCommunicate for GoodErica Mills Barnhart on Why Words MatterIn this episode, Erica explores the energetic force of words and why the words you choose matter. She invites listeners to be more attentive to the words that they use, and to think about how the energetics of language can be used to increase the impact of their messaging. Erica also challenges listeners to play with the energetics of language in their personal life - whether through text messages or conversations with friends. Resources Referenced:-Ep 12: Megan McNally: The Good Enough Bucket: https://podcasts.apple.com/us/podcast/megan-mcnally-the-good-enough-bucket/id1510085905?i=1000479053931...2021-10-1717 minCommunicate for GoodGuy Kawasaki on the Future of Marketing - Part 3 of 3In the third and final episode of the Guy Kawasaki mini masterclass on modern day marketing, Erica and Guy spend time discussing blogging, podcasting and whether these forms of marketing are still making an impact. Guy talks about how to know when you should pivot and when it is worth sticking something out. The episode wraps up with Guy talking about his current projects he’s working on, and he asks Erica to critique his podcast. Resources Referenced:Remarkable People Podcast episode with Jodi Kantor: https://apple.co/3jErkDU Abou...2021-09-0617 minCommunicate for GoodGuy Kawasaki on Being a Techie or a Luddite - Part 2 of 3In the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about the empowerment (and abuse) that comes with new tech, AI digital influencers, and how Guy helped democratize computing with Macintosh and design with Canva. Erica poses the question to Guy: “if you had a magic wand, what is one thing you’d change about marketing?” and his answer might surprise you. Resources Referenced:Remarkable People Podcast episode with Martin Lindstrom: https://apple.co/3jDdm...2021-09-0615 minCommunicate for GoodGuy Kawasaki on Personal Brand (or not) - Part 1 of 3This is the first episode in a three-part mini masterclass on modern day marketing with Guy Kawasaki. During this episode, Guy and Erica talk about personal branding: whether it is important or not and if we should even be thinking about it. They also discuss authentic messaging, using your platform to advocate for good, and Guy shares his thoughts on public speaking. Resources Referenced:Remarkable People Podcast: https://guykawasaki.com/remarkable-people/ About Guy:Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Rem...2021-09-0621 minCommunicate for GoodMita Mallick on Representation & Inclusion in MarketingIn this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendations for meaningful and inclusive marketing. Mita talks about how representation on social media has shifted, shattering stereotypes and shifting cultural narratives. She also gives you concrete ways to measure your impact. Do the work now, don’t wait. Resources Referenced:Carta: https://www.carta.com/Marketing Still Has a Colorism Problem: https://hbr.org/2021/05/marketing-still-has-a-colorism-problemDiverse and Engaged: https://www.dive...2021-08-1540 minCommunicate for GoodErica Mills Barnhart on Marketing Musings & QuietudeErica shares marketing wisdom tidbits in this mini episode! She covers the topics of ideal versus idealized marketing, whether your identity statements (mission, vision, value) are opening or closing doors, and the importance of quietude. Are you focusing on what is ideal for your organization given the resources you have? Are your identity statements short and impactful? Do you know the message your audience is receiving versus the message you are sending? This episode will leave you reflecting on your organization's marketing practices. Resources Referenced:-Two Beats Ahead by Panos A. Panay an...2021-08-0116 minCommunicate for GoodStephen Robinson on Code-SwitchingIn this episode of Marketing for Good, Erica is joined by Stephen Robinson to discuss code-switching, the power language holds, and the mixed implications of using jargon. They talk about how personal liberation and other more tangible work can create equitable outcomes, and how the world is calling for leaders to listen. Resources Referenced:Seattle Foundation: https://www.seattlefoundation.org/Ep 18: Maria Ross: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335Leticia Nieto: https://www.stmartin.edu/directory/leticia-nieto-psyd-lmft-tepGive Well: https://www.givewell.org/...2021-05-1755 minCommunicate for GoodLisa Cron on the Power of EmotionOn this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and purpose statements) to connect with your audience. They stress the importance of pinpointing the self narrative of your target audience and why using facts is not as effective as utilizing stories. Lisa also talks about emotion as a survival mechanism and the significance of shifting our perception of stories from something that is entertaining to something that is part of our brain architecture. ...2021-05-0351 minCommunicate for GoodUnleashing an Overlooked SuperpowerHappy one year anniversary to the Marketing for Good podcast! Today Erica takes a look back over the past year, and highlights the importance of employee engagement and getting real about diversity, equity, and inclusion (DEI). She gives suggestions to listeners on how to be authentic and that DEI is a journey, not a destination. Erica also discusses mission (what you do and how you do it), vision (where you are going and why), values (principles that guide your work), and purpose (why you as an organization exist). Erica uses the Evans School as an example, to show why...2021-04-1928 minCommunicate for GoodLeslie Zane on Breaking the Rules with Subconscious MarketingOn this episode of Marketing for Good, Erica is joined by Leslie Zane to talk about subconscious versus conscious marketing (which is what the vast majority of marketing is). They discuss the premise that instinct most often guides our decision-making rather than conscious thought. Leslie gives examples of marketing and branding strategies that use subconscious thought to drive sales and gain market share. They also talk through the physicality of thoughts, cause competency, brand connectome, and the opportunity for brands to emerge from COVID most distinctively. Resources Referenced:Triggers: www.triggers.com 2021-03-221h 06
Email List Profit SecretsLevel Up Your Elevator Pitch | Erica Mills BarnhartMeet my guest today.Erica Mills Barnhart.Host of the Marketing for Good Podcast. A legit marketing professor. And the CEO of Claxon Marketing.She’s a master storyteller who helps mission driven organizations unleash their potential by using the power of words.And we discuss three interesting subtopics todayHere's what we chat about.-How to structure the perfect response when somebody asks - So what do you do?. Erica shows you how to structure your response based on the person's body language.-Why ba...2021-03-1133 minCommunicate for GoodJeff Krasno on Marketing MindfulnessOn this episode of Marketing for Good, Erica talks with Jeff Krasno about all things mindfulness. They speak about marketing mindfulness in the context of different audiences and applying mindfulness as a tool of productivity and performance. They also discuss the energetics of language, the power of stories, and writing as a form of meditation. Jeff shares techniques on incorporating mindfulness and meditation into everyday life and reminds listeners that both of those things are accessible to everyone. Resources Referenced:-Commune: https://ww2.onecommune.com/-Shuyler’s website: https://www.schu...2021-03-081h 22Communicate for GoodMarketing the New NormalThis episode of Marketing for Good is all about words, words, words! Erica takes a deep dive into Dictionary.com, Big Duck, and Lake Superior State University words to avoid lists. She talks about overused words and phrases specific to marketing, ableist and racist language, and explains function words versus content words. Erica particularly looks at ‘we are all in this together’, ‘tribe’, ‘best practices’, ‘new normal’ and deconstructs why these might not be the best terms for you to be using in your marketing. Resources Referenced:Wordifier: https://www.claxonmarketing.com/wordifier/ 2021-02-2426 minCommunicate for GoodIan Adair: On Being Stronger Than Stigma*Trigger Warning* This episode contains discussion mental illness, suicide, and sexual abuse. If you are worried about your mental health, please call the National Suicide Prevention hotline at 1-800-273-8255.On this episode of Marketing for Good, Erica is joined by Ian Adair to discuss the stigma that surrounds mental illness and the role that marketing plays in perpetuating that stigma. They talk about the transition between negative to positive framing of mental health messaging, othering in marketing, and why it is important for leadership styles to change surrounding mental health in the workplace. 2021-02-0848 minCommunicate for GoodKate Slater: Making Your Messaging Anti-RacistOn this episode of the Marketing for Good podcast, host Erica Mills Barnart and guest, Kate Slater, discuss the question: How can you make your messaging anti-racist? They talk about how implicit bias and systematic racism show up in marketing, and how to incorporate diversity, equity, and inclusion into your marketing to disrupt the status quo. Erica and Kate also offer resources and thoughts on how to integrate anti-racism into the four pillars of your foundational messaging. Resources Referenced:How To Be An Antiracist by Ibram Kendi https://www.ibramxkendi.com/how-to-be-an-antiracist-12021-01-2545 minCommunicate for GoodDo your mission, vision, and values have purpose?In this episode, Erica helps you to unleash the potential of words through the messaging matrix. She lays out the two sides of the matrix: foundational messaging (values, vision, purpose, mission) and messaging by audience (pro tip: optimize for no more than 3 audiences). Erica gives practical steps so you can achieve concise, compelling, and repeatable messaging. Resources Referenced:Episode 3: Marketing Objectives https://apple.co/2Xr868ZEpisode 5: Who Are Your True Believers? https://apple.co/2MTk1utEpisode 10: Using Words as Tactical Instruments https://apple.co/39xlZIDE...2021-01-1122 min
LeadovationErica Mills Barnhart: Intuitive MarketingErica is the Founder & CEO of Claxon, a marketing firm that helps mission-driven clients unleash the power of words. She hosts the Marketing for Good podcast and teaches at the University of Washington, where she co-directs the Nancy Bell Evans Center on Nonprofits & Philanthropy. In this episode, Dean Newlund and Erica Mills Barnhart discuss:Searching for and centering on signature words.Brain processing speeds of images vs. words.Set the company voice and tone to engage clarity, confidence, and values.Marketing that arouses intuition and feeling. Key Takeaways:Engage the en...2020-12-2234 minCommunicate for GoodJonathan Silver: Data for GoodIn this episode, Erica is joined by Jonathan Silver to discuss how nonprofits can utilize data to help boost consistent donor engagement. They talk about low friction ways to expand your nonprofit toolkit and how personalization can drive a better business model. Jonathan and Erica weave data with empathy to help you message to the right prospective donor and improve humanity. Resources Referenced:Affinity Solutions: https://www.affinity.solutions/Data for Good Initiative: https://www.affinity.solutions/dataforgoodThe Empathy Edge: https://www.amazon.com/dp/B07WFR5HJD/r...2020-12-1444 minCommunicate for GoodWendy Chamberlin: Does Poverty Have a Marketing Problem?On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it? Resources Referenced:Sustainable Development Goals: https://sdgs.un.org/goalsOxford Multidimensional Poverty Index: htt...2020-11-3058 minCommunicate for GoodBeth Castleberry: Building Your Marketing HouseIn this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings. About Beth CastleberryA native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. T...2020-11-1645 minCommunicate for GoodFleur Larsen: The Language of RacismFleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They explore how individuals can align action with values to live in integrity and with humility. About Fleur LarsenFleur Larsen started facilitating 20 years ago on challenge course programs with youth and adults. Her style is based on sharp analysis, flexible thinking, joy, and purposeful results. Her wo...2020-11-0251 minCommunicate for GoodMarlette Jackson and Erin Dowell: Are you guilty of woke-washing?Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level. About Erin and Marlette:Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, M...2020-10-191h 00Communicate for GoodCatherine Rocheleau: Building a Successful Business Through DiversityIn this episode, Erica and Catherine discuss:The benefits of leading from behind the scenes.Successful networking as an introvert.Understand and embracing the cycle of the event.Building a team of diverse backgrounds for a better team. Key Takeaways:Get involved in the business to meet people by being of service.Know yourself and be aware of how you need to recharge. As a leader help everyone to shine individually and as a team, not one more than another.Be a purpose-driven leader and business owner to build a strong and engaged team. 2020-10-0558 minCommunicate for GoodDean Newlund: Mission Statements and IntuitionIn this episode, Erica and Dean discuss:Mission statements generation, differences, and similarities between businesses.Creating for a purpose greater than ourselves, to be part of a community.Utilizing intuition in business to help support your data. Breaking the pattern of thinking, stop being addicted to the same thoughts. Key Takeaways:Figuring out your purpose, does it coincide with the company as it grows as a business, and as employees grow as people?Develop your mission statement while you develop your team.Use intuition to keep this focused inward while using also using data-driven strategy to...2020-09-2148 minCommunicate for GoodDeborrah Ashley: How To Become a LinkedIn BlackbeltIn this episode, Erica and Deborrah discuss:Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.How the fear of saying or doing the wrong thing holds people back on LinkedIn. How to become or utilize brand ambassadors on LinkedIn.Ways to optimize your profile and get increased search hits. Key Takeaways:Use an image as “social proof” for your banner image.Utilize the name column to list your name and your business, creating a funnel with your profile.The job of the first senten...2020-09-0752 minCommunicate for GoodMaria Ross: The Empathy EdgeMaria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building empathy in the workplace, employee motivation, the importance of taglines, and the importance of listening. The two discuss moving through conflict, building empathy and the practice of being present for yourself and others. Books Mentioned: The Language of Emotions by Carla Mcklaren, The Art of Empathy: A Complete Guide To Life’s Most Essential Skill by Carla Mklaren.Connect with Maria Ross:Twi...2020-08-2448 minCommunicate for GoodChris Dickey: Search Engine VisibilityIn this episode, Erica and Chris discuss:The benefit of utilizing popular keyword term searches.The benefit and downfall of your product on search engine placements.Optimizing a search through names, content, and questions.The importance of the product distribution strategy. Key Takeaways:It’s beneficial to work with amazon instead of competing with them.Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.Utilize descriptive product names to work to your search advantage.Reverse engineer your search strategy. Ask...2020-08-1046 minCommunicate for GoodBrandy Strand: Marketing Nonprofits & the Associations Who Serve ThemIn this episode, Erica and Brandy discuss:The importance of being community-focused.Developing leadership teams through education and training.Getting the right mix of soft benefits and hard benefits in association marketing. Key Takeaways:Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.There's an important distinction between reacting and responding.Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.Training and credentialing your staff is vital to help empower them to do eve...2020-07-2749 minCommunicate for GoodElizabeth Ralston: Making Marketing Accessible to AllIn this episode, Erica and Elizabeth discuss:Opening the dialogue of accessibility.Accessibility of art by socio-economic standards.Marketing your businesses toward universal accessibility and recognizing your target population.Accessibility and sensitivity training. Key Takeaways:Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.Ask the demographic that you are trying to include to help in the planning and for the advice.While p...2020-07-2051 minCommunicate for GoodWill Valverde: Benchmarking Your Way to Fundraising SuccessIn this episode, Erica and Will discuss:Using data to guide strategy.5 possible marketing channels & how they’re working:1. Facebook2. Web Tracking and Devices3. Text Messaging4. Social Media5. Digital AdsCreating success through peer to peer fundraising.The differences in site visits from desktop vs. mobile devices.Utilizing the social media platform that your audience uses for digital ads.Key Takeaways:Using your platform to storytell and be relevant on a human level makes people take notice and builds empathy. If you care, the audience will care. As a nonprofit be honest and transparent. Tell don...2020-07-1350 minCommunicate for GoodBrea Starmer: Building a Bridge to the Future of MarketingIn this episode, Erica and Brea discuss:The power of communication and marketing.The role gender dynamics play while working from home.Creating a virtual think tank with specialists to solve problems.Women and vulnerability in being authentic in the workplace and on social media. Key Takeaways:The workforce today looks different than it did before. There is a need that businesses and people share. Help highly skilled employees to feel valued while the business is flexible and accessible.3 Key Values,1. Precious stewardship of our resources, time and money.2. Be wired for impact. Focus on t...2020-06-2942 minCommunicate for GoodMegan McNally: The Good Enough BucketIn this episode, Erica and Megan discuss:Aligning personal brand with organizational brand.The challenges of communicating with audiences given the range of things that people are experiencing, especially right now.The art and science of telling the story of an organization, while keeping it real and relevant. The difference between self-compassion and self-care and the importance of leadership modeling those values.The difference between authenticity and radical realness. Key Takeaways:Don’t fear failure. Fear apathy.Your good is good enough.Don’t spread yourself too thin. Focus on one or two social media...2020-06-221h 03Communicate for GoodScott Jackson: Finding The Charity WithinIn this episode, Erica and Scott discuss:How Scott’s own powerful story helped him understand that each of us is someone else's chance to reach their potential.The three parts of the COVID-19 lens you should be looking through to make sure your organization is relevant to the current situation.How COVID-19 has humanized our workspaces and helped us forge community and how that has made us stronger.The rise of Donor Advised Funds and donor collaboratives and how they are expanding options for people to make a difference with their giving. Key Takeaways:T...2020-06-1531 minCommunicate for GoodDana Van Nest: Using Words As Tactical InstrumentsAbout Dana Van Nest: Before opening her consulting practice, Dana Van Nest was Associate Director of Marketing, Communications, and Public Relations at Henry Art Gallery where she was responsible for planning and executing the museum's marketing, communications, and public relations plans. She also worked as Marketing Director at the Collins Group, a fundraising consulting firm, where she provided strategic direction for the firm’s business development and marketing communications initiatives. Since 2010, Dana has been a member of the Association for Women in Communications, Seattle Professional Chapter. In 2016, she received the Georgina MacDougall Davis Founder’s Award. This award...2020-06-0836 minCommunicate for GoodMichael Brown: Common Ground, Tough Convos & Bold ActionIn this episode, Erica talks with Michael Brown, Chief Civic Architect for Seattle’s Civic Commons. They discuss:Bridging the divide between policymakers and those affected by the policies in order to foster an effective connection and create real change.The challenges of finding common ground without losing what you’re fighting for, and staying open to other perspectives, especially in the current divisive atmosphere.Using data points to ensure alignment of efforts in order to leverage individual assets and activities for the collective good.The importance of defining your narrative, even if the details are uncomfortable, so you...2020-06-0147 minCommunicate for GoodPeter Drury: Becoming Worthy Of TrustIn this episode, Erica talks with Peter Drury, Chief Strategy Officer for Wellspring Family Services, a nonprofit to end the cycle of family homelessness. They discuss:The idea that perception of value, more than the actual value, drives decisions about how we spend our money.Recognizing qualitative and quantitative factors other than cash value that impact your fundraising effectiveness.Becoming worthy of trust by going back to the basics of kindness, authenticity, and genuine and personal signs of gratitude.Reverse engineering, or “backcasting” to define what needs to happen to reach your goals. Key Takeaways:The...2020-05-251h 01Communicate for GoodMisinformation & the Staying Power of Stories with Hanson HoseinIn this episode, Erica and Hanson discuss:Why lies spread so much more quickly than the truth.Living in an information vacuum, there’s so much information that we don’t know which to choose.How the algorithms of your browsing habits and social media know you better than you know yourself, which may motivate you even more than the stories you hear today.Creating communities with similar values. If that can’t be a whole country, can it be a state, a city, or the company you work for? Key Takeaways:Misinformation is like ca...2020-05-1846 minCommunicate for GoodCOVID-19 Angst & Fundraising Joy with Rebecca ZanattaIn this episode, Erica and Rebecca discuss:The weirdness of engaging donors during COVID-19. And the fact that people want to help so giving them ways to get involved will spark joy for them.What fundraising will look like after COVID-19 and how to prepare for it.Whether Millennials approach giving to charity differently from Baby Boomers or Gen X.Focusing on the short-term without losing sight of the long-term.How to engage individuals board members in ways that play to their strengths and the value of clearly communicating with them about your organization’s current needs and ho...2020-05-1149 minCommunicate for GoodWho Are Your True BelieversIn this episode, Erica talks about:The reality that at least 50% of mission statements are technically incomprehensible.The three types of people in marketing: believers, agnostics, and atheists.Channeling your energy and resources into being totally authentic to attract people who believe what you believe. Key Takeaways:Your mission statement should be clear, compelling, and repeatable.Focus your energy and resources on those who believe in your mission.Be true to who you are to what you stand for. True believers will come, and they will bring others along."What do y...2020-05-1110 minCommunicate for GoodAkhtar Badshah: Moving From The Me Mindset To The We MindsetAbout Akhtar Badshah: Dr. Badshah is an Innovation Catalyst, Educator, Philanthropist, Social Entrepreneur, Artist, Author, and Public Speaker. He is the founder and CEO of Catalytic Innovators Group, a consulting firm focused on accelerating social impact. His current work focuses on issues related to ‘democratizing innovation,’ ‘disruptive technology,’ and catalytic philanthropy. He is the curator of Accelerating Social Transformation. He is the author of Purpose Mindset: How Microsoft Inspires its Employees and Alumni to Change the World (forthcoming Fall 2020) HarperCollins Leadership series. Dr. Badshah is a Distinguished Practitioner and Senior Lecturer at the University of Washingto...2020-05-0450 minCommunicate for GoodMarketing Is Not A Dirty WordIn this episode, Erica talks about:Shedding the mindset of marketing being something to be ashamed of in mission-driven work.Resisting the urge to minimize the mind-blowing work you are doing.The importance of honoring each individual’s “why” and the collective “why” in your organization, to keep everyone motivated and grounded. Key Takeaways:The work you do matters. If you’re not embracing marketing, you’re not just shorting yourself, but also--and importantly--the people you serve.Asking people involved in the mission why your work matters gives you a broader perspective so you can grow and be...2020-05-0411 minCommunicate for GoodDon’t set marketing goals. Do this instead.In this episode, Erica talks about:Changing the way you think about marketing, success, objectives, and goals so you can do the marketing that gets you the best results.Deciding what success looks like for your organization, then identifying goals to help you achieve it.Balancing achievable goals objectives with big dream goals and not being afraid to fail. Key Takeaways:Marketing objectives support organizational goals, goals lead you to success.If you set your goals too low, there's really no way to achieve your big beautiful vision for this world.Marketing's job is t...2020-05-0410 minCommunicate for GoodWelcome To Marketing For GoodErica Mills Barnhart believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.In this episode and Erica shares:Insights about how marketing can and should be done from...2020-04-2513 min