Shows
Informed: the podcast for LinkedIn® users468. Engaging posts and time stampsThanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date?Other topicsEveryone is talking about algorithmic bias against women. I’m going to investigate.A couple of text-plus-image posts:Changing the skin tone in emojis“Quiet Piggy”Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.Why put a date a...
2025-11-2215 minInformed: the podcast for LinkedIn® users466. A new chapterThis is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questionsCan you deactivate a company page without closing your personal profile?Can you talk about visibility being down on LinkedIn?Should we invest time in making newsletters, livestreams and videos on LinkedIn?How are comment impressions gauged and are they a useful metric?Is post boosting a good...
2025-11-0838 min
Espresso+ free sampleWelcome – listen first!A quick intro to this demo feed from the Espresso+ podcast. Subscribe for full access herehttp://app.helloaudio.fm/feed/f31ec8e7-ebdb-427e-a695-adc7b920adb9/signupDrop me a line on LinkedIn if you'd like to know more: John Espirian
2025-07-2202 min
TubbTalk: The Podcast for Managed Service Providers[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John EspirianIn this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.John shares a ton of helpful advice on...
2025-07-061h 31
Creating The CurveE9: Don't Be a Douche Canoe - Build Better Relationships on LinkedIn with John EspirianLinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward. In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that's memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say. You'll hear: Why commenting is just as powerful (if not more) than posting How to make people want to talk to you in the DMs (wi...
2025-06-3053 minInformed: the podcast for LinkedIn® users462. UpLift Live 2025The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.Plus:The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me...
2025-03-2258 min
UpLift LiveUpLift Live 25 speaker John EspirianA quick update from one of our conference co-organisers, John Espirian, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-1702 minUpLift LiveUpLift Live 25 speaker Gus BhandalA quick update from one of our conference co-organisers, Gus Bhandal, who is also a speaker at the second UpLift Live conference. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-1705 minUpLift LiveUpLift Live 25 speaker Sam RathlingA quick chat with social selling expert and author of two books about LinkedIn best practice, Sam Rathling. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-10-0706 minUpLift LiveUpLift Live 25 speaker Juma BannisterA brief chat with useful content creator Juma Bannister, who will be joining us from Trinidad and Tobago. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1209 minUpLift LiveUpLift Live 25 speaker AJ WilcoxA brief chat with LinkedIn ads fanatic AJ Wilcox, who will be joining us from Salt Lake City, Utah. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1206 minUpLift LiveUpLift Live 25 speaker Ivana BruteničA brief chat with employee advocacy specialist Ivana Brutenič, who will be joining us from Bratislava, Slovakia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-09-1206 min
Easy Peasy Books002: Crafting Content DNA: A Self-Publishing Journey with John EspirianHave you ever wondered what it takes to bring a book from concept to reality? In today's digital age, self-publishing has opened up new avenues for authors, but it's not without its challenges.That's why I invited John Espirian, a successful self-published author, to share his experience. Together, we explore the process of creating and publishing a book, from the initial writing stages to the final product in readers' hands.John Espirian is the author of Content DNA: Using consistency and congruence to be the same shape everywhere, a book aimed at helping business owners...
2024-09-1031 minUpLift LiveUpLift Live 25 speaker Niraj KapurA brief chat with LinkedIn trainer, author and sales specialist Niraj Kapur, who will be joining us from Belfast in Northern Ireland. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-08-1907 minUpLift LiveUpLift Live 25 speaker Michelle J RaymondA brief chat with LinkedIn company pages specialist Michelle J Raymond, who will be joining us all the way from Sydney, Australia. Join us on 27 March 2025 at Millennium Point, Birmingham for UpLift Live 25 – the UK's only LinkedIn-focused conference. You'll learn all about LinkedIn best practice from 8 world-leading independent experts who've each built a strong presence on the world's biggest business networking platform.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-08-1907 minInformed: the podcast for LinkedIn® users442. Interesting People - John EspirianWe often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there, my friend John Espirian.Subscribe to my newsletter for full show notes: https...
2024-08-0358 minUpLift LiveUpLift Live 25 speaker announcement 8It's time for our final speaker announcement for next year's UpLift Live 25 conference – and this person was one of our most-requested names. Check out who's the last person to make the lineup!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1802 minUpLift LiveUpLift Live 25 speaker announcement 7Time for our penultimate speaker announcement for the UpLift Live 25 conference – the UK's ONLY LinkedIn-focused conference.UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1602 minUpLift LiveUpLift Live 25 speaker announcement 6Who is the sixth speaker at UpLift Live 25?UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-1103 minUpLift LiveUpLift Live 25 speaker announcement 5Time for our fifth speaker announcement for UpLift Live 25, and this time it's someone from the European mainland!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0902 minUpLift LiveUpLift Live 25 speaker announcement 4Find out who the fourth speaker is at UpLift Live 25 – the UK's only LinkedIn-focused conference!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0402 minUpLift LiveUpLift Live 25 speaker announcement 3Time for our next speaker for 2025 to be announced, and it's our first Brit and first woman onstage for the second conference. Listen to see who it is!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-07-0202 minUpLift LiveUpLift Live 25 speaker announcement 2Find out who the second international speaker is for the next UpLift Live conference in Birmingham UK on 27 March 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-06-2702 minUpLift LiveUpLift Live 25 speaker announcement 1Listen now to find out who the first speaker is going to be at the next UpLift Live conference in 2025!UpLift Live Mission Control🟦 John Espirian🟩 Jeremy Freeman🟧 Gus BhandalTICKETS: uplift-live.comQUESTIONS/FEEDBACK: john@uplift-live.com
2024-06-2503 min
Websites Made Simple: How to have a successful website design businessCreating a community - finding your tribe with John EspirianThe entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone. John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it. With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its kind, LinkedIn-focused conference taking place on 21st March, this episode is a must for...
2024-02-2627 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersFrom Consultant to Paid Community Builder - What You Need to Know First with John Espirian John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid Community 04:15 Managing Community Size and Growth 06:16 The Espresso+ Community: An Overview 07:19 The Ideal Member Profile for Espresso+ 10:38 Benefits of Leading a Community 16:06 The Future of LinkedIn and...
2023-11-2732 minUpLift LiveLaunchPad 1 analysisAn update on LaunchPad call 1 and news about the next call.
TRANSCRIPT
And I'm so glad you're putting this together because we need this for our community, we need this for bonding, we need this for learning. And I'm so proud of you, the three of you, for putting this event together because I know how hard it is.
Welcome back to the UpLift Live podcast. My name is John Espirian and I'm one of the Mission Control team for the UpLift Live conference which is the first of its...
2023-10-2505 min
Useful Content - Content Creation & Strategy Podcast for Marketing Teams3 keys to Build, Manage and Monetize a thriving LinkedIn Community - Teacher: John EspirianMany marketing experts say building small online communities is the future of marketing.
And we all know that LinkedIn is the platform of choice for business.
Today in our lesson, we're going to marry those two things and look at how to build an online LinkedIn community.
We're going to look at how you build and monetize your community and the three essential steps to get you there.
Our Teacher in this episode is John Espirian. Relentlessly helpful® LinkedIn nerd and leader of the Espresso+ community for small business owners who ne...
2023-10-1933 minUpLift LiveUpLift Live "LaunchPad"Got a ticket to the UpLift Live conference? This high-value freebie is for you!
TRANSCRIPT
How do you feel about getting an UpLift Live freebie? Let's talk about it.
Welcome back to the podcast. I am John Espirian, part of the Mission Control team for the UpLift Live conference, which is the first LinkedIn-focused event of its type in the UK.
We're going to be getting together on Thursday 21 March 2024 at Millennium Point in Birmingham in the UK, for a whole day of learning and networking with some o...
2023-09-2704 minUpLift LiveMission Control: Gus BhandalHere's another member of the Mission Control organising team for the UpLift Live conference. It's marketing expert The M Guru aka Gus Bhandal.
TRANSCRIPT
The important thing about being there in person is that you get access to the speakers, there's no separate areas or anything like that. Basically, we're going to be one big happy family on the day.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
2023-09-2708 minUpLift LiveSpeaker announcement: Richard van der BlomOur final speaker announcement is a Dutch superstar based in Valencia, Spain. It's the man who knows all about the LinkedIn algorithm, Richard van der Blom.
TRANSCRIPT
Back 2 years would practically do nothing for the reach.
Now, you get more people to repost your stuff, it accelerates your growth.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for our...
2023-09-2511 minInformed: the podcast for LinkedIn® users406. The first ever UK LinkedIn™️ conference!This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year. How exciting!More on that later but here's the other things I covered in this weeks podcast:Are search filters going to become a premium feature? 👎 An update of profile custom buttons 👍 Do you hide your connections? 🤔 Are LinkedIn Notifications The New Homepage Feed? 🤔 LinkedIn™️ introductions make a return...ish! 👎 About this profile becomes more prominent 👍 Does AI generated content put you off the 'author...
2023-09-231h 02UpLift LiveSpeaker announcement: Mark WilliamsOur next speaker is known as Mr LinkedIn! Welcome to Mark Williams, who's coming from North Wales to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
Who would have predicted this time last year that AI would be even anywhere near LinkedIn, you know?
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
It's time for another speaker announcement, and...
2023-09-2109 minUpLift LiveSpeaker announcement: Tiina JarvetOur next speaker announcement is an international headhunter and recruitment expert based in Belgium. Meet Tiina Jarvet, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of how recruiters really use LinkedIn, along with some advanced LinkedIn search tips.
TRANSCRIPT
If you get your presence right, optimising your profile, then there are big chances that you will be found. That's how I work.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is...
2023-09-1906 minUpLift LiveSpeaker announcement: John EspirianYou'll be shocked … your next speaker at UpLift Live is me, John Espirian, the relentlessly helpful® LinkedIn nerd.
TRANSCRIPT
This is a solo episode of the UpLift Live podcast and that means that your next speaker at the LinkedIn-focused conference in Birmingham next March is … me. I'm John Espirian. Welcome aboard.
Yes, so, it's me – I'm one of the speakers. No great surprise, I assume, as the conference was originally my idea. Still, just in case you thought I was just going to be doing only admin behind the scenes, I'm not...
2023-09-1608 minUpLift LiveSpeaker announcement: Nigel CliffeOur next speaker announcement takes us to Halifax in the north of England. Meet Nigel Cliffe, who is joining us to speak onstage in Birmingham at UpLift Live on the topic of Sales Navigator and advanced LinkedIn search.
TRANSCRIPT
Boy, I didn't know how to get this value out of understanding search to a level beyond what the filters on linkedin.com provide, or even to that extent, what the filters on Sales Navigator provide.
So, when we look a bit deeper, there's a lot to be found.
...
2023-09-1306 minUpLift LiveSpeaker announcement: Gillian WhitneyOur next speaker announcement takes us to Las Vegas! Meet livestream video expert, Gillian Whitney, who is joining us to speak onstage in Birmingham at UpLift Live.
TRANSCRIPT
So, that's why I'm excited about live video, plus live video, you get two bangs for your buck in that you make your live video, and then you repurpose it as recorded video.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists...
2023-09-1005 minUpLift LiveSpeaker announcement: Kevin D TurnerTime for another speaker, and it's the awesome Kevin D Turner. He's coming from Texas to speak onstage in Birmingham at UpLift Live about advanced LinkedIn strategies.
TRANSCRIPT
I'm one of those that I believe that artificial intelligence can be an incredible muse but it's never going to be a complete artist.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
OK, time for...
2023-09-0810 minUpLift LiveMission Control: Jeremy FreemanMeet one of the co-organisers of the UpLift live conference, the Human Content Writer, Jeremy Freeman.
TRANSCRIPT
I just couldn't believe that there's been nothing focused on LinkedIn in the UK.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
Let's have a change of pace and introduce one of the members of the Mission Control team running the show.
Time to...
2023-09-0708 minUpLift LiveSpeaker announcement: Louise BroganOur first speaker announcement is here! Meet Louise Brogan, a LinkedIn specialist based in Northern Ireland. She's going to be onstage at UpLift Live to speak about LinkedIn company pages.
TRANSCRIPT
… You should really have one because it gives you double whammy for more bang for your buck, as they say …
This is Mission Control. It's time to find out who the first speaker is at the UpLift Live conference.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live...
2023-09-0509 minUpLift LiveWelcome to UpLift Live!A quick intro to UpLift Live as we build to launch the UK's first LinkedIn-focused conference on Thursday 21 March 2024 at Millennium Point in Birmingham.
TRANSCRIPT
Hi, everyone, and welcome to the UpLift Live podcast.
This is a podcast to tell you a little bit more about the upcoming UpLift Live conference.
This event is going to be the first of its kind – a conference in the UK, specifically focusing on LinkedIn and aimed at LinkedIn specialists, power users and enthusiasts.
My name is John Espirian.
...
2023-09-0103 min
The Global DiscussionThe Global Discussion - John Espirian: A Relentlessly Helpful LinkedIn ExpertHost Simon Hodgkins catches up with John Espirian, Relentlessly helpful® LinkedIn nerd, Espresso+ community leader, LinkedIn trainer and Consultant. John is the Author of Content DNA and is known for his simple, fun, and engaging writing style and his dedication to helping businesses maximise their online visibility.
John Espirian is a technical copywriter and a LinkedIn expert. He has been working as an independent writer since 2009, helping B2B clients plan, produce, and promote content for their ideal audience. His writing style is simple, fun, and engaging, and he has put all the lessons he's learned about g...
2023-07-1032 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...
2023-05-1958 min
The Marketing HubLinkedin Strategy Tips. EP013 of "The Marketing Hub" with John Espirian💡LinkedIn Strategy Tips. EP013 of "The Marketing Hub" with John Espirian
John Espirian is our next guest on The Marketing Hub. He is “the relentlessly helpful LinkedIn nerd” and author of the book Content DNA. He leads the Espresso+ community on Linkedin.
On the this podcast we talk about-
⚡What a complete LinkedIn strategy is
⚡Connecting with your target audience
⚡Why commenting is important
⚡Joining groups on LinkedIn
⚡And much more…..
💡If you want to grow on LinkedIn this is a must listen for you.
The Mar...
2022-12-1225 minInformed: the podcast for LinkedIn® usersHow often should you post?Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency. Also; Are LinkedIn being disingenuous about the recent HiQ ruling? I chat with John Espirian about this years algorithm research An amusing and very topical Twitter related post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-11-121h 11
The Change Zone#38 “The Power of Reciprocity with John Espirian!”The Change Zone welcomes “The Power of Reciprocity with John Espirian!” In this episode, John reveals insights, the power of truly giving, receiving, connecting, and collaborating. “That was helpful, I can’t believe I didn’t know that! Thank you so much!” is a consistent reaction! Check out his 19 truths, 1 lie article on LinkedIn.John will talk about how to define a personal brand and then how to be the same “shape” everywhere as defined in his book Content DNA.Who is John Espirian?John is known globally as the relentlessly helpful LinkedIn nerd. He’s an Espresso+ commun...
2022-08-1555 minInformed: the podcast for LinkedIn® usersLinkedIn Changes RoundupJuly 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-07-231h 04Informed: the podcast for LinkedIn® usersThe Art of Blocking!Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2022-01-2257 min
EARN THE RIGHT with Trevor Young217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expertFROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'
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In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{N.B. After we listen to John's story, John and host Trevor Young shift gears and d...
2022-01-1254 min
April Garcia's PivotMeHow to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John EspirianOn the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time. Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up...
2021-08-2652 minApril Garcia's PivotMeHow to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John EspirianOn the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time. Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up...
2021-08-2652 min
LinkedinForBusiness by Leonardo Bellini139 - LinkedInForBusiness incontra John EspirianLinkedIn For Business incontra John Espirian, uno dei più importanti e famosi copywriter e content creator di LinkedIn e proprio grazie a questa sua passione è arrivato a scrivere il libro “Content DNA. Using consistency and congruence to be the same shape everywhere”, un manuale per imparare a definire una “forma” unica di contenuto, adatta a tutti i canali così da poter costruire una presenza online che venga notata, ricordata e preferita.Scopri, attraverso la sua storia, l'importanza di avere una Content Strategy!Leggi l'articolo completo sul blog di LinkedInForBusiness! https://linkedinforbusiness.it/podcast/podcast-139-linkedinforbusiness-incontra-john-espirian/Visita il s...
2021-06-0833 min
Ready For More25. John Espirian: How being Relentlessly Helpful SuperCharged his CareerSend us a textInteresting careers are always squiggly and this isn't any different in John's case.John Espirian, a LinkedIn superstar, has worked as a Call Center agent, then manager, then Quality Assurance tester at large companies like Fujitsu, then technical copyrighter and now, B2B website writer and overall LinkedIn nerd.If you follow John on LinkedIn, there's a good chance you'll be "noticed, remembered and preferred". Now who doesn't want that?In this episode, John shares:- His fascinating career journey where in 2009 the rug got...
2021-03-2843 minEARN THE RIGHT with Trevor Young182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpfulIn this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{ N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies }
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we...
2021-02-0754 min
The Leadership A.I.™ Podcast182: Relentlessly Helpful Content DNA, With John EspirianWouldn't it be awesome if your ideal clients could learn about you in a low-risk, low pressure manner, make a decision to follow you, and then show up all by themselves on your digital doorstep, ready to buy your product or service? As seemingly fantastical as this may sound, it is actually quite possible when one can strategically leverage the many powers of what today's guest calls 'Content DNA', to effectively attract followers and ideal clients over time using social media.In this episode, we meet John Espirian, who is a self-described LinkedIn Nerd, also known as...
2021-01-1531 minInformed: the podcast for LinkedIn® usersLooking back at 2020Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months. With contributions from Mark Lee and John Espirian, I take a look back at 2020Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2021-01-091h 12
Weiss AdviceThe LinkedIn Nerds with John EspirianSend us a textJohn Espirian is the first-ever guest of Weiss Advice from the UK. John offers content writing services for your websites, social media, and his specialty, LinkedIn. John calls himself a LinkedIn nerd, and on today’s episode, he shares his insights, experiments, and the science behind it. Join us, and together let’s find out how to make the best out of the LinkedIn experience.[00:01 – 07:38] The LinkedIn NerdsMaking the best out of LinkedInJohn talks about his insights, experiments, and the science behind LinkedIn[07:39 – 23:57] Boost Your LinkedIn...
2020-12-0231 min
Insight Out : Big Ideas for the Modern EntrepreneurHow to Create your Brand with Content - John EspirianAfter 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:
How to create a memorable tagline or band message...
2020-10-1957 minInformed: the podcast for LinkedIn® usersInfluencer Marketing on LinkedInThis week I chat with Neal Schaffer about his new book 'The Age of Influence'. Can influencer marketing be applicable to LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-221h 01
Being FreelanceBonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.John’s book, Content DNA, contains a handful of building blocks that will hel...
2020-08-1634 minInformed: the podcast for LinkedIn® usersThe LinkedIn Jobs Scandal!At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever. It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-151h 08Informed: the podcast for LinkedIn® usersAuthenticityLet's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activitiesMentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-08-011h 00
The Great Speech Podcast with Kolarele SonaikeEp 26: Using LinkedIn to build your personal brand - Interview with John EspirianLINKS FOR THIS EPISODEJohn Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/John's website - https://espirian.co.uk/John's book - https://espirian.co.uk/book/John's LinkedIn guides - https://espirian.co.uk/linkedinCoaching with me - https://www.greatspeech.co/communication-superskills-programme/REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast. IN THIS EPISODE...LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective J...
2020-07-211h 01Informed: the podcast for LinkedIn® usersRepurposing Content on LinkedInYou know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-07-1849 min
The Marketing Book Podcast288 Content DNA by John Espirian"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short...
2020-07-171h 05Informed: the podcast for LinkedIn® usersContent DNA.This week I chat with John Esperian about his new book Content DNA. Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-07-041h 02Informed: the podcast for LinkedIn® usersThe Jobseekers EditionThe current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-271h 00Informed: the podcast for LinkedIn® usersCensorshipIn a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-131h 00Informed: the podcast for LinkedIn® usersDwell TimeDoes the new dwell time factor change the way we should produce posts? Plus; LinkedIn push Groups again Ad's retargeting Ryans first words as CEO Tagging the right people Post of the week x2 A question about pollsMentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-06-0653 min
Marketing Study Lab - Actionable Marketing KnowledgeFinding Your Content DNA with John Espirian The Relentlessly Helpful Technical CopywriterSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links John Espirian https://www.linkedin.com/in/johnespirian/ https://espirian.co.uk Content DNA: https://amzn.to/3cD3yCh Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The...
2020-05-2600 minInformed: the podcast for LinkedIn® usersLinkedIn Live EvolvesI've never been a fan of live streaming on LinkedIn but it's possible that the combination of LinkedIn Event s and live streaming could be a game changer.This week I chat with Restream's Anya Razina about all things LinkedIn Live.Enjoy!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-05-231h 01Informed: the podcast for LinkedIn® usersPolls Apart!LinkedIn Polls have returned after an absence of 7 years or so. It’s great to have them back and I had high hopes that LinkedIn might have improved on the product in those 8 years…In this episode, I, with the help of Andy Foote, investigate whether they have. Not just that but I cover LinkedIn Stories, the end of SSI and a new feed algorithm that considers “dwell time’Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-05-161h 05
Start A Breakthrough Full Audiobook On Your Commute.Content DNA by John EspirianPlease visithttps://thebookvoice.com/podcasts/2/audible/97823to listen full audiobooks.
Title: Content DNA
Author: John Espirian
Narrator: John Espirian
Format: mp3
Length: 6 hrs and 50 mins
Release date: 05-11-20
Ratings: 5 out of 5 stars, 7 ratings
Genres: Advertising
Publisher's Summary:
How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your...
2020-05-116h 50Informed: the podcast for LinkedIn® usersWorking for LinkedIn SupportWhat's it like to work for LinkedIn? This week I chat with ex LinkedIn employee Jenae Kaska about her time at LinkedIn and the work she did supporting users via the @LinkedInhelp Twitter account.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-05-021h 16
The Editing PodcastThe writing and editing process. With John EspirianLouise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.Listen To Find Out More About:Content DNA - the bookDeveloping the book's concept: The shape of youWriting the bookTackling the editing processCover design and brandingThe benefits of a forewordContent marketing, and why it worksSocial media focus and email-list buildingPricing, marketing and salesCreating an audio bookFinding an audience to use as a springboard for business booksBuilding a personal brand that acts as a bufferTargeting clients' problems and offering solutionsWhat is technical writing?Who uses technical...
2020-04-2935 minInformed: the podcast for LinkedIn® usersReaching OutHey Mark, how are you in these crazy times? You around for a catch-up next week? I'm taking this time to talk to people in my network who I've not spoken to for a while! This is a message I received from a connection this week and it reminded me that I'm not doing enough of this...Are you? We all need to help each other at this time.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-04-1829 minInformed: the podcast for LinkedIn® usersRising above the Covid-19 noiseAs we enter the 3rd week of isolation, I tackle the issue of how to post effectively when our feeds are full of Covid-19 related content. - Do we try to post about something different or is it best to just join in with the noise?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-04-1155 minInformed: the podcast for LinkedIn® usersMy Interview on Thought BubbleWelcome to this weeks episode. I hope you are keeping well in these weird times we are having to cope with. Some of you may be working from home whilst others may have been furloughed, either way, I hope this weeks episode helps to take your mind off the crisis for a while. This week I going to let you listen to an interview I recently did with Scott Millward on his excellent Thought Bubble podcast. You may remember Scott from episode 265 where I chatted with him about how to go viral on LinkedIn.
2020-04-041h 08Informed: the podcast for LinkedIn® usersWhat The F*"* is Happening?!Well well well, a lot can happen in a week! Last week I casually mentioned Coronavirus at the end of the episode, like it was something of minor importance, now it dominates everything! Including this episode. Amongst all the panic and negativity out there, I thought I would share with you my own personal journey in dealing with this challenge. I like to think I'm pretty good in a crisis, in truth I'm really not but a few sleepless nights finally got my head into a better place.Mentioned in this...
2020-03-201h 00
Your Dream BusinessHow LinkedIn Can Benefit You As Business with John EspirianThis week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simp...
2020-03-1657 minInformed: the podcast for LinkedIn® usersDealing with a personal tragedy on LinkedInOn December 4th 2019 Steve Phillip received the kind of call we all dread. He was informed his son Jordan had committed suicide. As Steve reeled from the shock and devastation he turned to the place he knows best...LinkedInMentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-03-1450 minInformed: the podcast for LinkedIn® usersFollowersWho are your followers and what do you do with them? This week I look at how to find your company and personal followers and what to do to ensure your content is reaching those that are most important to you.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-03-071h 02Informed: the podcast for LinkedIn® usersLinkedIn StoriesLinkedIn have announced that they are currently testing Stories. This short form, 24-hour type of content was made popular on Snapchat and Instagram. Will it work for LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-02-2958 minInformed: the podcast for LinkedIn® usersA New Era AwaitsI’m back! What an amazing holiday that was and I’m not going to lie…this week has been really difficult with jet-lag coupled with a desire to stay in Thailand forever somewhat messing with my workflow!! So what happened whilst I was away? In short – not much but what did happen was massive! Jeff Wiener is stepping down and will be replaced by Ryan Roslansky. I’m not sure how much this was covered whilst I was away but let me tell you…This could be HUGE! So in this episode...
2020-02-221h 04
Live it Love it Sell itHC046 - Content DNA - with John EspirianI chatted to the brilliant John Espirian in this episode, talking about lots of great topics about business, copywriting, social media and John becoming an author!
Find out what John wanted to be when he left school and how he progressed into being a technical copywriter - and yes, he explains beautifully what that actually means!
We discuss his love of LinkedIN, and how he became one of our best loved experts on the channel and of course his new book which will be launched at ATOMICON conference in Newcastle, UK, on 27 & 28 April 2020, but you can pre-order from the link...
2020-02-2037 minInformed: the podcast for LinkedIn® usersAre You Relevant?Welcome to episode 277 which should have been 278 but I failed to get an episode out last week so apologies for that. Despite missing a week and thereby needing to search the internet back across the last 2 weeks, I found hardly anything of interest! It seems Jan is a very quiet month for LinkedIn news – checking back this time last year was exactly the same! We do, however, have a brilliant post of the week to talk about as well as the main subject of relevancy.Mentioned in this episode:This show wa...
2020-02-011h 07Informed: the podcast for LinkedIn® usersThe Delights & Downsides of Direct MessagingWelcome to the second episode of the year. I’ve been seeing some great results on LinkedIn through direct messages (DM’s) recently and yet 12 months ago, I was recommending people only send them with people they already know well. So what has changed? More of that later but as usual I will start with… Interesting Stuff I Saw This Week...Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2020-01-1856 minInformed: the podcast for LinkedIn® usersA Review of 2019Happy New Year and welcome to the first episode of 2020! I thought it would be a good idea to start this year by looking back and what was a fantastic 2019 for LinkedInformed. In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we covered in the top five of those. I also have a post of the year for 2019 and an overview of the challenges that lay ahead for LinkedIn.Mentioned in this episode:This show was created by...
2020-01-101h 00Informed: the podcast for LinkedIn® usersThe Last Episode of the yearWelcome to episode 274 and Merry Christmas! I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus carol concerts, Christmas films on TV and lots of nice messages from customers, associates and listeners to the show. Unfortunately, Christmas is not always a happy time for everyone and I want to spare a thought for my buddy Stev...
2019-12-211h 02Informed: the podcast for LinkedIn® users#&@Hashtags and @mention tagging. Two often misunderstood and misused features of LinkedIn. Should you use them and what are the best techniques.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2019-12-141h 02Informed: the podcast for LinkedIn® usersTop Voices 2019 – Should We Listen?This weeks episode is mainly dedicated to this years 'Top Voices' list. Whilst there are certain aspects of these lists that I find bewildering, it is also a genuine opportunity to discover great content producers and assess why they are successful Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2019-12-0755 minInformed: the podcast for LinkedIn® usersBest of LinkedIn Pages 2019LinkedIn have announced the top 10 company pages of 2019...but are they actually any good?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2019-11-301h 03Informed: the podcast for LinkedIn® usersIs The Algorithm Messing With Us?Welcome to this weeks episode in a baron week for news I’ve been noticing some subtle changes that suggest LinkedIn might be testing out falsely boosting the distribution of reshares – this got me thinking about a much broader issue about how much LinkedIn try to control our behavior.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
2019-11-2250 minInformed: the podcast for LinkedIn® usersLinkedIn Articles with John EspirianWelcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show. In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles For more go to linkedinformed.com/episode252Mentioned in this...
2019-06-221h 03
#RnRChat#RnRChat Episode 8 - John EspirianJohn Espirian is the relentlessly helpful technical copywriter.
A former Microsoft Mac MVP and former director of the Society for Editors and Proofreaders, John creates in-depth B2B web content to help his clients explain how their products, services and processes work.
John shares writing tips, branding guidance and LinkedIn advice on his blog at espirian.co.uk.
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2019-06-0531 minMarketing Study Lab - Actionable Marketing KnowledgeBitmojohn and Copywriting with Pineapples with John Espirian from Espirian.co.ukWhen entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later. Before we get to all that, let’s talk to John Espirian, a freelance technical copywriter who has the nack to make the complex, simple. Not only that, but he shares a wealth of knowledge at every single touch point, just checkout his website – espirian.co.uk, which is jammed packed with guidance...
2018-11-0600 min