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Firstmovr
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Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / July 2025
In this episode we will discuss...
2025-07-15
51 min
Applied Intelligence
Why Most AI Strategies Fail—and What Execs Must Do Differently
Most execs operate on “vibe knowledge.” Here’s how to lead AI transformation with clarity and speed.What do executive decision-making, eCommerce innovation, and AI implementation all have in common? They’re often guided by gut feel—rather than data. In this episode of Applied Intelligence, Chris Perry (Chief Learning Officer, firstmovr) and Oskar Kaszubski (Chief Growth Officer, firstmovr) pull back the curtain on what’s really holding companies back from meaningful change.We go deep on:The difference between core knowledge vs. vibe knowledgeWhy retailer...
2025-07-14
1h 18
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / June 2025
In this episode we will discuss...
2025-06-17
37 min
Tap Into An Expert Podcast
Omnichannel Advantage: Driving Growth with Smarter Metrics, Upskilling, and Accountability | Chris Perry
Omnichannel Advantage Unlocked: How Retail Media and eCommerce Leaders Drive Growth Through Smarter Metrics, Upskilling, and Accountability | Chris Perry of FirstmovrUnlock the secrets to omnichannel marketing success in this episode of the Tap Into An Expert Podcast, featuring Chris Perry, Chief Learning Officer and Co-Founder of Firstmovr and a leading authority in retail media, omnichannel strategy, and digital shelf innovation. Host Eric Sheinkop sits down with Chris to explore how brands and retailers can bridge the gap between omnichannel ambition and real-world performance.Listeners will discover...
2025-05-28
1h 11
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / May 2025
In this episode we will discuss...
2025-05-13
43 min
Always Off Brand
“Live From Salsify DSS in New Orleans!” Chris Perry (yes he sings)
Live from Salsify’s Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn! Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/ FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
2025-05-01
24 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / April 2025
In this episode we will discuss...
2025-04-14
58 min
Always Off Brand
“Amazon EndCaps, AI & All the BUZZ WORDS!” with Chris Perry
Chief Education Officer of FIRSTMOVR Chris Perry is back! He has songs, he has unbelievable information on Digital EndCaps, how is AI and RUFUS affecting your Product Detail Pages and much more. Chris works with the largest CPG companies in the US and shares how they are thinking about the PDP race! Tons of Juicy Nuggets! Always Off Brand is Ecommerce Simplified, Learn & Laugh! Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/ Company: https://firstmovr.com/ FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/reta...
2025-03-27
58 min
Unpacking the Digital Shelf
The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr
Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We dive into their advice on how to most effectively build your relationship and turn your best customers into even better customers and, ultimately, your advocates.
2025-03-24
37 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / March 2025
Some of the headlines in today’s podcast:Sales at U.S. grocery stores will increase 3.1% this year to $1.6 trillion — a notable increase from the 1.1% sales growth the sector recorded last year. Amazon expected to surpass Walmart in revenue.Target aims to drive $15 billion-plus in sales growth.Amazon revamped its personal AI assistant to make Alexa more “conversational, smarter and personalized”.Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website.Amazon discontinued Inspire, its TikTok-style shopping feature, to focus on AI.Nearly 3 in 5...
2025-03-11
59 min
Retail Media Breakfast Club
The 5 Best Free Resources For Learning Retail Media In 2025
This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy.Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/Links to the respective resources:...
2025-02-20
06 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / February 2025
Some of the headlines in today’s podcast:
2025-02-10
49 min
Unpacking the Digital Shelf
The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation
The best part of being in the digital commerce community is how we are all continuously sharing with, and learning from, each other. It’s especially helpful when an independent, unbiased organization like say, firstmovr, creates an opportunity to find the best and turn it into best practices. And then share freely. That’s why firstmovr’s Chief Learning Officer Chris Perry is here today, to share the results of the first ever ENDCAPS awards - celebrating and elevating brands for best-in-class digital merchandising and PDP activation, and explaining how you can turn it into action - and maybe join next y...
2025-01-27
38 min
Ecommerce Braintrust
Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We’ll explore key insights from the recently announced grocery category winners and get a sneak peek at what’s ahead as other categories and brands compete for ENDCAP supremacy this year.
2025-01-14
35 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / January 2025
Some of the headlines in today’s podcast: US online holiday spending hit $241B, a new record! AI influenced over $229B in global holiday sales Ulta Beauty lets customers try out hair colors with AI Target debuted its Bullseye Gift Finder Albertsons serves up AI-driven personalization for alcohol and food Instacart links with Samsung on shoppable fridge tech L'Oréal develops skin assessment technology Best Buy launches scheduled parcel delivery Amazon develops next-gen delivery drone TalkShopLive takes on TikTok with short-form videos Best Buy will launch a U.S. thirdparty marketplace in mid-2025 DoorDash is partnering with Ibotta, ope...
2025-01-13
45 min
The Digital Deep Dive With Aaron Conant
Recognizing and Rewarding a Great Digital Shelf With Chris Perry
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… As brands grapple with small teams and increased content demands, compelling, optimized content remains a priority. In a landscape where even a 1% improvement can produce significant gains, how can br...
2024-12-26
43 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / December 2024
Some of the of the headlines in today’s podcast: Shoppers planning to shop omni this holiday season Online holiday spending reached $77.4 billion from Nov. 1-24, up 9.6% year-over-year Social commerce predicted to reach $1 trillion by 2028 Walmart virtual store with seasonal shopping features Ulta Beauty’s 2024 omni holiday marketing includes Roblox DoorDash launches shopping & gifting features American Eagle, WhatsApp team on Gen Z-focused holiday pilot Google Lens can now tailor search results to the store you’re in Amazon answers ultra-cheap Chinese marketplaces like Temu with ‘Amazon Haul’ Instacart launching SNAP eligibility screener Amazon launches same-day drone delivery in Arizona ...
2024-12-04
1h 02
Human in the Loop
The Maitrix Unveiled: Mastering the 8 P’s of AI for eCommerce Success
Overview / Summary In this episode of Human in the Loop, Cameron Yoder speaks with Chris Perry and Oskar from FirstMovr, delving into artificial intelligence (AI) and its growing impact on the consumer packaged goods (CPG) and eCommerce industries. The conversation revolves around the integration of AI, focusing on the “8 P’s” of AI in go-to-market strategies. They explore the evolution of AI, from machine learning to generative AI, and discuss its practical applications and limitations in eCommerce. The episode emphasizes AI’s role in shaping future commerce, offering sellers actionable insights on how to adapt and leverage AI effec...
2024-11-20
50 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / November 2024
Some of the headlines in today’s podcast: Most consumers plan to shop online this holiday season Product review videos to influence holiday shopping Walmart+ membership fee slashed in half Amazon rolls out AI Shopping Guides for holidays and everyday Amazon tests personalized homepage features Walmart’s tests unique homepage for each shopper Amazon expands Rufus AI to Canadian shoppers via beta test Instacart adds games and coupons to its smart carts Amazon pilots small-format grocery “convenience store” Amazon to deploy AI tech in delivery vans Amazon closing brick-andmortar same-day delivery Tumbler manufacturer Stanley using AI to predict and prev...
2024-11-04
53 min
Always Off Brand
“The Commerce Community Builders!” with Chris Perry
Amazing episode with the wicked smart, funny and entertaining Chris Perry from firstmover. We cover joint business plans, category captains and Chris even sang for us! Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want...
2024-10-31
1h 00
WH-THE-TECH!?!
Tech stack for any sized enterprise
Tune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.
2024-10-28
46 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / October 2024
Some of the headlines in today’s podcast: Gopuff launched several new in-app, in-bag and off-platform advertising capabilities to help brands connect with Gen Z and millennial consumers Amazon launches suite of visual search features Amazon adds PayPal payment option to Buy with Prime Albertsons is using artificial intelligence to assist distribution center buyers in placing store orders Giant Eagle has expanded its partnership with Flybuy, an AI-enabled omnichannel location platform Per Fiverr, ~43% of Gen Z shoppers plan to spend more for the holidays this year vs. 37% of Millennials. As Roblox looks to tie its platform to revenue op...
2024-10-07
50 min
Ecommerce Braintrust
Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. We’re joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr. In this episode, we’re sharing some key takeaways from the report they released earlier this year that represents a guide to something they’re calling “Omnicategory Captaincy.” Sounds interesting? Tune in to find out more. KEY TAKEAWAYS In this episode, Julie, Chris, and Oskar discuss: Introduction to Omni-Categor...
2024-09-24
47 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / September 2024
Some of the headlines in today’s podcast: Amazon and Walmart to capture 25% of U.S. retail sales and 66% of online retail sales by 2029 Amazon is officially kicking off its holiday promotional season with a sales event called Prime Big Deal Days Amazon adds annual plan to Prime grocery subscription Thrive Market connects brands to members Amazon to bring ads to Rufus AI search chatbot experience Google Shopping launches virtual dress try-ons in the US Bath & Body Works to launch AI fragrance finder Instacart offers personalized ways to save Amazon Fresh debuts 4 new grocery stores Family Dollar implements AI...
2024-09-16
1h 03
Unpacking the Digital Shelf
To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar Kaszubski, Co-Founders of firstmovr
We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make order from chaos and align the organization on a meaningful AI path.
2024-09-16
42 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / August 2024
Some of the headlines in today’s podcast: 84% of Amazon Prime Day customers shopped exclusively at Amazon, with only 16% shopping at one other promotional event Costco's July net sales reached $19.26 billion, a 7.1% year-over-year increase Walmart captured 37% of the Q2 U.S. online grocery market, climbing 1.5% marking its highest share to date Uber’s Q2 revenues rose 8% in delivery DoorDash bolsters membership plan with Max Amazon enables direct sales via TikTok, Pinterest Sam’s Club brings retail media to Scan & Go tool Costco cracks down on card sharing Amazon has developed an advanced AI model for its Just Walk Out ch...
2024-08-19
49 min
CPG Launch Leaders
eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart – it will be blind growth.You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it.In this episode, we are joined by Chris Perry, Chief Learning Officer, and Co-Founder at firstmovr, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of t...
2024-07-16
47 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / July 2024
Some of the headlines in today’s podcast: How many households will shop Prime Day? Target countered Prime Day with weeklong sales event Grocery helps make Walmart+ week in June preemptive success Instacart enables shoppable YouTube ads for CPG brands Walmart’s off-site customer journey insights for suppliers E.l.f. tests real-world commerce on Roblox Seasonal membership promotion at DoorDash Walmart and Hy-Vee are rolling out Electronic Price Tags in-Store Makeup by Mario launches AR mirror at Sephora Generative AI chatbot for store employees Perfect Corp. and Face Haus partner to bring AI skincare Sally Beauty expands same...
2024-07-15
1h 04
Kantar Retail Sound Bites
Episode 64: Category captaincy with Chris Perry
In episode 64 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss category management, leadership, and best practices with Chris Perry, chief learning officer, firstmovr. This episode also features Mary Brett Whitfield, senior vice president of shopper insights at Kantar, to discuss welcomed trends being tracked in Kantar's ShopperScape data. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.da...
2024-06-26
59 min
Ecommerce Braintrust
Enter the MAITRIX: Lessons From Firstmovr’s Report on AI in Retail - Episode 347
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re diving into the transformative technologies shaping the future of retail. Joining us are two pioneering minds in omnichannel education and AI, Chris Perry and Oskar Kaszubski, the founders of Firstmovr. In this episode, we dissect key findings from Firstmovr’s latest report and explore actionable insights that both large enterprises and smaller brands can leverage in this rapidly evolving landscape. Make sure you tune in to find out more!
2024-06-25
33 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / June 2024
Some of the headlines in today’s podcast: Walmart hosting summer sales blockbuster in June Per Signifyd Ecommerce Pulse data, online grocery sales rose 22% YoY in April 2024 Per Numerator, Walmart’s hold on the grocery market continues to grow. Walmart expands metaverse Reebok launches AI sneaker experience on Instagram Etsy now lets gift shoppers upload video messages for recipients Amazon grows its roster of grocery delivery partners DoorDash expanding Ulta Beauty partnership Uber expands retail delivery with Costco partnership Instacart adds restaurant delivery with Uber Eats Amazon announced the launch of Amazon.co.za, providing customers in South Afri...
2024-06-13
53 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / May 2024
Some of the headlines in today’s podcast: Online grocery sales projected to reach almost $120b by 2028 Amazon introduces Freevee and offers grocery subscription to Prime Walmart makes Roblox history with ‘real-world’ sales Best Buy debuts Apple Vision Pro app Amazon sets new shipping speed records in Q1 2024 and is returning with its Prime Day event for July Gopuff debuts 'Powered by Gopuff' platform for CPG brands Biden signs potential U.S. TikTok ban into law
2024-05-06
1h 00
Decarbonizing Commerce
Driving Traffic, Sales and Unit Economics with Amazon's Climate and Sustainability Programs with Keith Anderson of Decarbonizing Commerce
Relive a recent talk from Firstmovr’s JBPx Amazon eCommerce Growth Summit. The session was focused on two Amazon climate and sustainability initiatives for vendors and sellers: the Climate Pledge Friendly badge and Compact by Design. The session covers the programs' commercial benefits, guidance on how to qualify, and more.Learn more about Keith and Firstmovr:Link to FirstMovr's websiteLink to Keith's LinkedInTo listen to full episodes join our Plus or Pro memberships at decarbonize.co:https://decarbonize.co/member-benefits/ 👈If you enjoyed this episode then please:Follow, rate, and review on Apple...
2024-05-02
35 min
Beyond The Shelf
Commerce, Omni and Why with firstmovr's Chris Perry
Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.co...
2024-04-23
42 min
The FMCG Guys
150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future
Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their...
2024-04-13
49 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / April 2024
Some of the headlines in today’s podcast: Google introduces new tools using AI for image generation and virtual try-on features Amazon rolls out Amazon One palm recognition app Ghiradelli optimizes visual e-commerce content with AI Amazon completes $4 billion investment in generative AI developer and is integrating Nvidia's new Blackwell GPU platform into AWS Uber expands autonomous delivery with Waymo pilot Gopuff adds 20-minute delivery DoorDash pilots benefit program for contract drivers Instacart opens grocery platform to third-party developers
2024-04-08
1h 02
Decarbonizing Commerce
Sustainable Growth with Chris Perry of Firstmovr
Join Keith Anderson as he talks to an old friend, Chris Perry, CEO of Firstmovr. He is not only a trusted advisor to the industry, but he's been in house at world class brands like Reckitt, WellPet, and Kellogg's. Chris tells us about his perspective about some of the challenges that the industry that wants to make it a priority faces in reaching out and persuading colleagues in conventional commercial roles.He also shares an interesting point of view on the impact of emerging brands and insurgents and how innovation can play a role in accelerating industry...
2024-03-21
33 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / March 2024
Some of the headlines in today’s podcast: Target to launch paid membership program to rival Amazon Prime, Walmart+ Grocers see loyalty programs (even before membership) as make or break. E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro and expands loyalty program with data and gamification Amazon to launch ‘special store’ for value fashion in India Amazon Fresh launches Recurring Reservations feature for online shopping TikTok Shop listings are surfacing on Google Shopping Walmart to acquire VIZIO for $2.3 billion
2024-03-11
59 min
The Digital Deep Dive With Aaron Conant
Trends To Win in 2024 With Chris Perry
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive ex...
2024-02-22
54 min
Unpacking the Digital Shelf
2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr
The opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it’s time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best practices in omnicommerce that will make sure your organization is set up to take full advantage of what he calls Boomsday. (instead of Doomsday, get it?) Anyway, Chris joined the podcast to explain just some of the key principles and practices that will guide you to Boomsday.
2024-02-19
46 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / February 2024
Some of the headlines in today’s podcast: Amazon announces Rufus, a new gen AI conversational shopping experience Kroger and GE let shoppers load their online grocery cart with shoppable recipe ingredients from an oven Sam’s Club to bring AI-based receipt verification technology into clubs Instacart plans to gamify omnichannel shopping by letting smart cart users earn rewards the way players do in the popular game Pokémon Go. DoorDash is expanding beyond food service and grocery, adding new retail partners in the recreational vehicle, specialty golf, sporting goods, and health and wellness
2024-02-05
1h 01
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / January 2024
Some of the headlines in today’s podcast: 2023 was a record- breaking holiday season for eCommerce Two-thirds of consumers planned to shop Amazon for holiday needs Target and Shipt supported holiday shoppers with AI tools by forecasting product demand, AI-powered search function and order tracking tool Reebok has launched a partnership with Futureverse, meanwhile Adidas launches digital products on Roblox Instacart Unveils Ads on Its AI- Powered Smart Cart and optimize the store to enable quick commerce and delivery Amazon reportedly pilots Prime grocery subscription
2024-01-08
1h 02
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / December 2023
Some of the headlines in today’s podcast: Shoppers spent record $76.8B online this autumn Cyber Monday hits new online spending record of $12.4 billion Walmart is widening the gap with Amazon in grocery eCommerce Simon introduces AI-driven holiday shopping tool Walmart to debut shoppable holiday 'RomCom' ad series on social media Pinterest Opens First Pop-Up Store To Feature Its Shoppable 2024 Trends Predictions ... and many more!
2023-12-11
54 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / November 2023
Some of the headlines in today’s podcast: Amazon’s Prime Big Deal Days helps October online spending break records Home Depot launches its own mini-series Best Buy launches livestream holiday shopping series Amazon pilots collaborative mobile shopping feature Klarna adds AI-driven shopping lens to app Walmart app to bring virtual makeup try-on to customers Amazon offering One Medical benefits for Prime members
2023-11-13
58 min
Ecommerce Braintrust
A 'SMARTER' Framework for Ecommerce With Chris Perry of firstmovr - Episode 315
In this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips to leveraging category management principles, they cover a range of strategies and tactics. Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG Omni Education & Change Management on a mission to help empower first movers — both people and organizations — to win in a disruptive marke...
2023-11-07
31 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / October 2023
Some of the headlines in today’s podcast: Adobe Analytics predicts this year’s online holiday sales between Nov. 1 and Dec. 31 will reach $221.8 billion, a 4.8% bump from last year. Results from Amazon’s October Prime Big Deal Days event suggest the promotion is a success for Amazon. Amazon’s Prime Video Series Virtual Campus Store Launch. Walmart is eyeing generative AI-powered experiences including enhancing search functions for online shopping. Costco is advancing its mobile app capabilities for in-store shopping. Potentially accelerating the pricing wars, TikTok launches holiday discounts to compete with Amazon and Walmart. Amazon launches generative AI to help se...
2023-10-16
56 min
Beyond The Shelf
Global Strategies and Seasonal Opportunities in E-Commerce with BIC's Adrienne Prast and firstmovr's Chris Perry
This week, Beyond The Shelf presents an audio broadcast of our Fresh Content Fridays series, where we discuss content best practices with leaders in the space. David's guests are Adrienne Prast, Manager of Digital Content at BIC, and Chris Perry, Chief Learning Officer at firstmovr. They discuss strategies related to global opportunities, seasonal content and more.Video podcast: https://youtu.be/3eawnIVtFkc Adrienne Prast: https://www.linkedin.com/in/adrienne-prast/Chris Perry: https://www.linkedin.com/in/chrisaperry/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://m...
2023-10-03
27 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / September 2023
Some of the headlines in today’s podcast: Walmart’s e-grocery sales share hits record high. The retailer accounted for nearly 36% of all U.S. online grocery sales in Q2, up 5% from the same period in 2022. Home Depot creates content hub for new homeowners. Luxury skin wellness brand Elemis has partnered with Perfect Corp. on an artificial intelligence-driven skin diagnostic experience. DoorDash is using artificial intelligence (AI) to ensure all voice orders are answered quickly and properly. Instacart adds AI capabilities for storefronts, smart carts. Amazon tests $35 free shipping minimum. The drone technology subsidiary of Googl...
2023-09-11
58 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / August 2023
Some of the headlines in today’s podcast: Amazon is hosting an October 2023 shopping promo called Prime Big Deal Days for Prime members across 19 countries including the U.S. and Canada. Walmart leverages Roku for curated celebrity campaign and expands mobile AR shopping capabilities. 7-Eleven redesigns its mobile app for easier accessibility and debuts digital NFT collectibles. Albertsons adds nutrition guidance tool to digital health system and gamifies summer savings. Target going national with curbside Starbucks service. Amazon and Walmart will account for $580B, close to 40%, of an expected windfall from radical industry transformation caused by artificial intelligence (AI...
2023-08-21
57 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / July 2023
Some of the headlines in today’s podcast: 2023 Prime Day looks promising: an early read of Prime Day 2023 shows the average order size was $54.05, up from $52.26 in the same reporting period on Prime Day 2022. Nearly two- thirds (65%) of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $155.67. Who spends the most on Amazon? Alabama emerged as the state with the highest percentage of passionate Amazon users. North Carolina followed closely behind, with 34.7% of respondents sharing a similar level of devotion to the retailer. US e-commerce sales to exceed $1.1 trillion in 2023, up 10% year over ye...
2023-07-18
47 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / June 2023
Some of the headlines in today’s podcast: Despite eCommerce Push, 87% of Grocery Transactions Occur in Stores. DoorDash is kicking off its fourth annual “Summer of DashPass” promotion. Instacart will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. A new survey of more than 1,000 Prime members from performance marketing firm Tinuiti reveals that 80% of respondents plan to shop during Prime Day this year. Kroger brings digital smart screens to 500 locations. Aldi launches 30-minute quick commerce delivery. Continuing its pursuit of investing in innovative startups, BOLD, the venture capital arm of L’Oréa...
2023-06-12
51 min
Kantar Retail Sound Bites
Episode 34: The digital shelf with Chris Perry and Oskar Kaszubski
In episode 34 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the future of the digital shelf with guests Chris Perry, chief learning officer, and Oskar Kaszubski, chief growth officer, of firstmovr. Have a topic you'd like to have covered? Contact us: Kantar's Retail Sound Bites Podcast Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn Hy-Vee unveils $99-per-month health and wellness subscription | Grocery Dive https://www.pymnts.com/ne...
2023-05-17
1h 03
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / May 2023
Some of the headlines in today’s podcast: Amazon has debuted Amazon Anywhere, a new shopping tool that allows users to make purchases within games and apps. Firework and The Fresh Market plan to pilot an automated platform that can respond to shopper questions post watching livestreamed videos. Coty Inc. plans to launch Coty Campus, an internal virtual environment for its 11,000 employees. Klarna’s app now includes a personalized shopping feed powered by AI. Instacart is rolling out new ways for its customers to save money. Amazon is providing a financial incentive for some Prime shoppers to forgo deliv...
2023-05-15
1h 00
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / April 2023
Some of the headlines in today’s podcast: The Consortium to Reinvent the Retail Bag launched a pilot to test a returnable retail bag deposit model. Mercari, the secondhand goods marketplace, debuted Merchat AI, a shopping assistant that uses the artificial intelligence software ChatGPT. Walmart winds down Roblox play as metaverse lands in privacy crosshairs. Building upon its in-store lab concept, Clinique has launched The Clinique Lab. The Uber Eats on-demand delivery subsidiary of Uber is expanding an automated delivery partnership with self-driving robot provider Cartken. Uber Eats is introducing a new Certified Virtual Restaurant Program. AWS is la...
2023-04-24
59 min
Unpacking the Digital Shelf
Profitability Month Q&A, with Chris Perry, Chief Learning Officer at firstmovr
As we bring Profitability Month to a close, we wanted to hear what was on your mind. Our DSI members threw a bunch of toughies our way! So we brought Chris Perry, Chief Learning Officer at firstmovr, back on the pod to dive into the mindshift and metrics shift required to achieve both efficiency and effectiveness across the entire business on the road to increased profitability.
2023-04-24
45 min
The Commerce Collective Podcast
eComm Masterclass: Building the Right Capabilities
Building the right ecommerce capabilities as a brand is a bit vague. What are the capabilities? How does one form a decision as to what to choose? What does a brand actually need? Chris Perry, Chief Learning Officer & Co-Founder at firstmovr breaks down these three critical questions with support from his “Trilliant Value Scape” design. You’ll have to listen to find out more about that, and you might just walk away with a better understanding of a brand’s ecommerce ecosystem.
2023-04-13
28 min
Scaling Emerging Beauty
Episode 106: Growth Tips & Strategies
A big topic for new brands surrounds the idea of growth. Growth can come in a variety of forms: added SKUs and new product innovation, gaining new consumers, gaining new distribution or placement. Today’s guest is Chris Perry, Chief Learning Officer at First Movr. Monique & Chris discuss the different growth strategies, and some of the things brands should keep in mind as they evaluate which strategy is right for them. Guest Speaker: Chris Perry Helpful Links & Resources firstmovr Industry Events (FREE to attend): https://firstmovr.com/events/ ...
2023-03-29
41 min
Cyber Monday / Next Commerce News
Cyber Monday - Next Commerce News / March 2023
Some of the headlines in today’s podcast: Online grocery shoppers have declared which retailer provides their most preferred e-commerce experience: Walmart received the top ranking, Amazon Fresh followed at #2. The Fresh Market has introduced a digital-only magazine with interactive shopping features. Instacart launches updates to digital solutions under its Instacart Platform, noting that the new capabilities are now available to grocers across North America. Amazon pulls back from UPS considering logistics empire and expands same-day delivery service by growing its specialized fulfillment center footprint. DoorDash has struck an agreement with Aldi to provide delivery service from most of t...
2023-03-13
55 min
Unpacking the Digital Shelf
The 8 Factors for Maturing Ecommerce in 2023, with Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at firstmovr
The first 10 years of the Digital Shelf was about standing a program up on the side, seeing what would come of it. Now we know - and it's the main growth driver of virtually every brand. So now, the way we operate it must mature to be a profitable, reliable, measurable part of the business. That is why Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at commerce education and change management consultancy firstmovr, revised their Sheared report to a new edition for 2023, entitled Going Corporate Commando in the Clash for Commerce. Get ready for some sage...
2023-03-13
33 min
Future Shop Podcast with WSL
EP49: How to Build a Culture of Digital Transformation with Chris Perry and Oskar Kaszubski, Firstmovr
In this episode Wendy Liebmann talks to Chris Perry and Oskar Kaszubski of Firstmovr, a Center of Excellence for CPG eCommerce Education & Change Management about how to build and educate companies to constantly adapt to the new digital retail landscape.They discuss:The ever-expanding digital eco-system, and the need for constant learning across all areas of organizationsThe multi-dimensional capabilities now required by CPG employees rather than what was a linear approachHow companies must keep the shopper at the center of their e-commerce capabilitiesHow to overcome the struggle to find insights in a...
2023-03-01
30 min