Fjorge Digital MKTG - Podcast Details

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Mind Your Own Marketing BusinessFrom Broadway to B2B: Kristen Sweeney’s Journey to Expert-Led ContentIn this episode of Mind Your Own Marketing Business, host Joe Barsness from fjorge sits down with Kristen Sweeney, founder of Every Little Word, a boutique content and communications agency. Kristen shares her unique path from the world of musical theater to building a thriving B2B content firm. Through freelancing, self-education, and a deep passion for meaningful storytelling, she’s carved out a niche helping organizations earn attention and build trust with expert-led content. Listeners will gain insights into how Kristen’s team collaborates with subject-matter experts to transform complex ideas into authentic, high-value marketing content. We explore the chal...2025-07-2125 min

Mind Your Own Marketing BusinessInvesting in Brand Foundations and Digital Infrastructure with Emily Youngblood from Mercury Creative GroupIn this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Emily Youngblood from Mercury Creative Group. They delve into the powerful synergy between brand strategy and digital infrastructure, exploring how these two elements can propel organizations forward. Emily shares insights into Mercury Creative's approach to brand design and marketing, emphasizing the importance of a strong brand foundation. The conversation highlights the common pitfalls businesses face when attempting to handle their brand and digital needs internally or with inexperienced partners. Emily and Joe discuss the benefits of strategic partnerships, such as the collaboration between...2024-12-0926 min

The EO Visionary Voices PodcastFrom Lone Wolf to Leading the Pack - How EO Transformed a Freelancer into a CEOSummaryIn this episode, Tim Barsness, founder and CEO of fjorge, shares his journey in building his business and his involvement with EO Minnesota. He discusses the challenges of talent attraction and retention in the tech industry and the importance of values in building a team. Tim also highlights the benefits of implementing EOS and the role of the board in EO. He emphasizes the importance of work-life balance and the value of sharing experiences rather than giving advice. Tim concludes by plugging fjorge and providing his contact information.Takeaways...2024-02-0629 min

Mind Your Own Marketing BusinessWhere DevOps Meets Managed ServicesJoin fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.2020-12-0245 min

Mind Your Own Marketing BusinessTips & Tricks- How To Choose The Right Development PartnerHave you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing. Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.2020-12-0248 min

Mind Your Own Marketing BusinessBuilding Awareness Without Advertising: The ZeitgeistThis week, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdigital. ABdigital. is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand around a “zeitgeist.” What exactly is a zeitgeist? Find out in this episode! Chris's Linkedin ABdigital's Website Chris' book: Awareness Without Advertising 2020-11-1727 min

Mind Your Own Marketing BusinessFrom a Brand Strategist: Personal Branding & Social Media 101This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital trends during COVID. TWITTER: @nicholedavidson INSTAGRAM: @nichole_davidson fabiana@zilkermedia.com www.linkedin.com/in/nicholedavidson/2020-11-0323 min

Mind Your Own Marketing BusinessWhere Agriculture Meets AgencyThis week, Joe is joined by Jeff Walter, President and Chief Innovation Officer at Rhea + Kaiser in Chicago. The two discuss Jeff's background being raised on a farm and his shift into working at an integrated marketing communications agency specializing in the B2B space, with a tremendous amount of expertise in agriculture, equipment, pet care, rural lifestyle, and healthcare spaces. Jeff touches on his experience working with one of his dream brands, John Deere. They also talk about the major difference between targeting in the B2B and B2C spaces, and what's changing. Learn about the next...2020-09-3022 min

Mind Your Own Marketing BusinessRunning a Creative Real Estate & Hospitality FirmThis week, Joe is joined by Peter Dawyot, Managing Director of Publicus Community. Peter is an award-winning Brand Strategist that gets to work with the very best marketing, public relations, and digital communications team in the hospitality, resort, and real estate Industry. Learn about the coolest things he's ever done (includes going to the Bahamas for a client) and why he loves what he does. The two also discuss what it means to live, work, and play during this global pandemic. They also further discuss marketing techniques and trends that seem to be changing as a result of things...2020-09-2426 min

Mind Your Own Marketing BusinessAfter WFH: Emerging Trends in AdvertisingThis week, Joe is joined by Mike Lloyd, Director of Media & Sales at NAF Digital and Lecturer at California State University, Northridge. He describes his experience marketing on Myspace, as well as delves into the importance of being sales-minded. He and Joe also discuss work from home trends, as well as whether or not desktop advertising will make a comeback at the expense of mobile. What advertising trends will emerge as a result of work from home? Find out in this episode! 2020-09-1523 min

Mind Your Own Marketing BusinessTips & Tricks: How to Choose the Right Development PartnerHave you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing. Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.2020-09-1048 min

Mind Your Own Marketing BusinessShift AheadThis week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the "average is over". The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson's book, "Shift Ahead," which provides insight on why companies have issues moving forward, or shifting ahead. Adamson provides many relevant marketing tips and perspectives using real-world examples. Link to Shift Ahead: https://www.shiftaheadbook.com/2020-08-1223 min

Mind Your Own Marketing BusinessInside a Digital & Experiential Marketing AgencyThis week, Joe is joined by Laurel Mintz, CEO of Elevate My Brand. Elevate My Brand is a digital and live events marketing agency with a unique offline and online methodology. They work with emerging brands to Paw Patrol, and everything in between. Hear about Laurel's road to becoming an entrepreneur, as well as how her background in legal helps her marketing business, and how she handles everything behind the scenes today. Get insights on what it is like to be data-driven, as well as the importance of setting goals. 2020-07-1323 min

Mind Your Own Marketing BusinessNavigating E-Commerce: Tips, Misconceptions, & The FutureThis week, Joe is joined by Joe Scartz, Chief Digital Commerce Officer of Velocity Commerce Group. He talks about his start at an ad agency in Las Vegas, and his eventual shift to TPN, where he focused on digital marketing and e-commerce. Scartz shares tips and tricks on how to navigate the world of e-commerce. He also talks about common misconceptions regarding how people are doing sales in the e-comm world. They also dive into the future of e-commerce, as well as who should be selling on Amazon and whether or not it is a monopoly. 2020-06-1725 min

Mind Your Own Marketing BusinessThe Art of NamingBrad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!2020-06-0425 min

Brain LavaEpisode 41- Brain Lava Hot Topic - Website Accessibility, ADA and WCAGYou may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website.2019-11-1817 min

Mind Your Own Marketing BusinessSerial Entrepreneurship and its Power for GoodCEO/Founder of VOLTAGE, Eric Fowles joins Tim on this week’s episode of MYOMB. VOLTAGE is a digital creative agency that focuses on fashion brands but even non-fashion brands like Chipotle. They talk about his journey of starting VOLTAGE - the business that came before, having a partner, the market crash, starting solo, etc. They also touch on many other things like making profit while still doing good, moving your brand forward, using the Ikea effect to strengthen your teams and more!2018-08-2800 min

Mind Your Own Marketing BusinessFrom Platform to AgencyPrincipal of Monday Loves You, Kevin LaManna, joins Tim on this week's episode of MYOMB! They touch on many things, from Kevin's history to digital fundraising today. They also touch on a couple real world stories including rebranding and web accessibility.2018-08-1300 min

Mind Your Own Marketing BusinessSoMe Connect: Interactive Experiences That Resonate With Their Target MarketToday on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Connect, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.2018-07-2428 min

Mind Your Own Marketing BusinessAcquiring Great CustomersOn this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world stories regarding the power of great customers and the value of relevance over personalization in sales.2018-06-2800 min

Mind Your Own Marketing BusinessDelivering Value to ClientsOn this week’s episode of MYOMB Tim is joined by Co-Founder & Owner of Smarthouse - a full-service digital media and audience engagement. They discuss the evolution of Brad’s career, some facets of leadership, and delivering value for clients. They close with some real world stories regarding building your social audience and maximizing Facebook ads.2018-05-2300 min

Mind Your Own Marketing BusinessThe Art of Growing an AgencyOn this week’s episode of Mind Your Own Marketing Business, Tim is joined by CEO of Lamark Media - Bryan Shetsky. They on touch on many topics regarding full-service digital agencies - from white labeling to culture to noticing trends. They also talk about some real world stories like becoming a $1M+ agency, and blockchain.2018-05-0800 min

Mind Your Own Marketing BusinessThe Skill of Telling StoriesOn today’s episode of Mind Your Own Marketing Business, Tim is joined by Managing Director of Local Boy Creative, Hugo Perez. They dive into the facets of owning a story telling agency and how to maximize that skill, Hugo touches on his wide breadth of experience, among other interesting topics. They close with some real world stories regarding project value & maximizing teams.2018-05-0800 min

Mind Your Own Marketing BusinessConsulting, EOS, & ExecutionOn this week’s episode of MYOMB Tim is joined by founder of Authentic Brand, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of the consultancy such as utilizing fractional CMOs, determining effective metrics for marketing, execution, and being proactive rather than reactive when it comes to marketing. They also delve into some real world examples such as determining wh...2018-03-1600 min

Mind Your Own Marketing BusinessFrom Poker to MarketingOn this week’s episode of MYOMB Tim is joined by co-founder of Volpine Interactive, Derric Haynie. Before starting a business Derric had an interesting history as a high stakes poker player. He touches on how some of these skill sets transferred into marketing. On top of this they touch on some of the nuances of SM marketing - such as paid vs organic, long term vs short term ROI, and also important metrics to look at. They also delve into the starting a business with your significant other and maximizing FB ads among other things. Some of the real wo...2018-03-1600 min

Mind Your Own Marketing BusinessDeveloping and Strengthening a New AgencyOn this week’s episode of Mind Your Own Marketing Business, Tim speaks to Tim Brandt of Murray Road Agency, an agency focused on the outdoor industry/space. They discuss the effort of starting a new business - the benefits of corporate experience, the unique struggles of the first few years, among other things! They delve into the value of various digital advertising and content. Lastly they look at some real world situations involving micro-influencers and advertising.2018-01-2500 min

Mind Your Own Marketing BusinessThe Fundamentals of Marketing and SalesOn this week’s episode of fjorgecast, Tim meets with Rodger Roeser of The Eisen Agency. Rodger’s agency is centered in Ohio, specializing in selling marketing & sales services to professional services businesses. Tim and Rodger discuss various facets of the marketing industry, from the constant disruption within the industry to white labeling to project management! They also touch on some real world situations, such as choosing between in-house or outsourced marketing, and the interesting migration of important CMOs to emerging ad-tech companies.2017-12-1900 min

Mind Your Own Marketing BusinessThe Mechanisms of Agency ConsultingOn this week’s episode of fjorgecast, Tim meets with Karl Sakas of Sakas & Company. Karl is an agency consultant whose worked with over 300 agencies in 30 countries, enabling agencies struggling with growing pains to succeed. Karl helps agencies with specializing, positioning, marketing, structuring, leadership, and more! Tim and Karl delve into the specifics of these mechanisms as well value anchoring when selling and identifying the root cause of issues.2017-12-0600 min

Mind Your Own Marketing BusinessThe Unseen Strategies of Small BusinessToday on fjorgecast Tim talks to Ajay Prasad of GMR web team. Ajay started GMR web team after leaving corporate America and wanting to have control over his own destiny and decisions in the business world. Ajay discusses tips for maximizing growth when a company is just starting up such as choosing the right clients, and narrowing focus for your own personal work. GMR web team currently works with a variety of clients from landscaping to luggage to an asian grocery chain! However, they are shifting their focus towards healthcare. Tim and Ajay also discuss this transition.2017-12-0600 min

Mind Your Own Marketing BusinessMaximizing Digital Value with Smart ExecutionOn this week’s episode of fjorgecast, we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz, founded in February of this year, specializes in experiential marketing – a unique combination of human emotion with effective digital execution. Tim and Marissa discuss this, employment strategies, digital marketing processes. They also delve into marketing complications in regulated markets and the recent trend of “savagery” in social media.2017-11-2900 min

Mind Your Own Marketing BusinessThe Three Keys of Effective Lead GenerationsOn this week’s episode of fjorgecast, Tim speaks with Simon Thompson of B2B lead agency, Growth Assembly. Simon brings a unique perspective to the show, as he came to the United States from Australia to start his marketing businesses. Tim and Simon touch on lead generation, content marketing, cold email outreach, LinkedIn outreach, and more!2017-11-2900 min

Mind Your Own Marketing BusinessThe Execution of Digital BrandingOn today’s episode of fjorgecast, Tim is joined by founder of digital branding agency Langton Creative Group - David Langton. Tim & David discuss a lot on the intricacies and process of designing logos and branding content as a team for clients. They focus on how the team works together through constructively critiquing each other’s work and making plenty of content for the clients to choose from. David also elaborates on how selling designs and ideas to the clients is unique to each client.2017-10-2400 min

Mind Your Own Marketing BusinessChanges and Evolution of the Digital Marketing Landscape.On this week's fjorgecast, Tim talks to Conor Dalton of Blueliner Marketing. By virtue of it's maturity, Blueliner is familiar with how far the industry has come. Tim and Conor discuss various evolutions within the industry - such as the localization of SEO, changes in digital marketing, etc. Conor brings an interesting perspective to this episode as he's worked in multiple continents, and both within agency and client-side environments.2017-10-1700 min

Mind Your Own Marketing BusinessUsing Brand Analytics to Understand and Grow Your BusinessToday on fjorgecast, Tim is joined by Josh Braaten of Brandish Insights, a trailblazing agency that created the world’s first brand analytics platform. Brand analytics gives agencies new tools to deal with the changing marketing landscape - they can call upon new, unique, brand-related KPIs to drive business decisions. Moreover, they discuss the P&G marketing ultimatum and brand measurement, including how they relate to one another.2017-10-1100 min

fjorgecastInteractive Experiences That Resonate With Their Target MarketToday on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Digital Media, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.2017-08-2228 min

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesBest Practices for Successful Agency Outsourcing with Tim BarsnessIf your agency’s workload is constantly in flux you may have considered agency outsourcing... but, giving up control on a piece of a project can be a little scary. Today’s podcast guest is here to explain some of the best practices for managing partnerships and ensuring success for everyone. In this episode, we’ll cover: 4 tips to successful agency outsourcing. Managing difficult agency partner relationships. When to call it quits with an agency partner. My guest today is Tim Barsness, founder and President of Fjorge Digital. Tim got his start as freelancer and from t...2017-03-0815 min