Shows
The Viral Genius PodcastThe Future of Employee-Led Marketing with Gen FurukawaGuest: Gen Furukawa, Founder of SuperMarketers.ai and BrandMarketers.aiIn this episode, Fernando Labastida interviews Gen Furukawa, founder of SuperMarketers.ai (an inbound demand gen agency for B2B SaaS companies) and the upcoming BrandMarketers.ai (an employee advocacy platform). Gen shares his journey from co-founding Prehook (a quiz builder for e-commerce) to his current ventures leveraging AI for marketing.Key Points:How Gen uses AI to help early-stage B2B SaaS companies create content despite limited resourcesWhy Gen believes recording conversations is the future of content creationThe shift toward founder-led and employee-led...
2025-04-2140 min
MegaMinds | eCommerce Growth + Personal Development5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40What's the power of the quiz? Hint: It's significant.
How can business owners improve their time management?
How can you harness personalisation in marketing?
These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!
A fascinating chat, Evan...
2024-01-0844 min
Talk CommerceShopify Quizzes - Unlocking Sales and Personalized Marketing with Gen Furukawahttps://prehook.com/
2023-04-1838 min
eCommerce Impact PodcastHow Customer Quizzes Could Improve your Conversion Rates by 35%If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa. With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into: *The difference between first and zero party data*The best tactics for getting customers to complete your quiz *Exactly how you can then use the data to improve store performance*Why less is more when it...
2023-03-1430 min
eCommerce Marketing PodcastBest of Series: How to Personalize Your eCommerce Marketing – Gen Furukawa (Re-Release)Initially published in July 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with...
2023-01-3025 min
The $100 MBA ShowMBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce QuizThe more specific your marketing is to your leads, the better it’ll work.Hence, quizzes.Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more personal.And of course, more personal means more effective.In this guest lesson, Gen will explain exactly how quizzes super-charge sales. But just as importantly, he’ll share how quizzes gather “zero-party data” — the perfect alternativ...
2023-01-1622 min
Secrets To Scaling Your Ecommerce BrandEp 404: Maximize Your Conversion Rate Using Quizzes With Gen Furukawa, PrehookSend us a textQuizzes are an efficient way to collect data, understand your customers, and help them find the best product for them.In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMerchants must build direct relationships and understand who their end customers are.The premise of a good quiz i...
2022-11-2428 min
The Inventory Genius Podcast#99: Interview with Gen Furukawa, Co-Founder of Prehook.comHere's a new tool as you work to grow your business:
Gen Furukawa is co-founder of Prehook.com, a quiz platform designed specifically for eCommerce companies. Prehook allows merchants to ask questions, capture a lead and recommend a product.
Listen in to learn more about Prehook and how it might be helpful to you.
Work with Ciara.
Podcast listeners get a special coupon for $100 OFF tuition for The Quickstart Money Makeover!
Get Free Weekly Tips and Trainings
Please send any business inquiries to hello@ciarastockeland.co...
2022-11-0828 minThe Inventory Genius Podcast#99: Interview with Gen Furukawa, Co-Founder of Prehook.comHere's a new tool as you work to grow your business:
Gen Furukawa is co-founder of Prehook.com, a quiz platform designed specifically for eCommerce companies. Prehook allows merchants to ask questions, capture a lead and recommend a product.
Listen in to learn more about Prehook and how it might be helpful to you.
Work with Ciara.
Podcast listeners get a special coupon for $100 OFF tuition for The Quickstart Money Makeover!
Get Free Weekly Tips and Trainings
Please send any business inquiries to hello@ciarastockeland.co...
2022-11-0828 min
Optily Radio: Accelerate eCommerce MarketingQuizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen FurukawaAs the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. He is also the host of...
2022-11-0330 min
The Product Entrepreneur PodcastEpisode 50: Using e-commerce Quizzes to Decrease Your Customer Acquisition Cost with Gen FurukawaMarketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy. However, it is more important than ever to create direct connections with consumers in light of iOS14's restrictions on third-party cookies for tracking, Chrome's deprecation of third-party cookies in browsers beginning in 2022, and the General Data Protection Regulation. That's why it's perfect timing that Gen Furukawa will be on the podcast today. He is...
2022-09-1921 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.How to Understand Customer Problems and Position Your Product with Gen FurukawaWhen it comes to sales, it is all about understanding the customer. In this Expert Insight Interview, we welcome Gen Furukawa, Co-Founder of Prehook, a quiz platform for Shopify brands that helps merchants capture leads.
2022-08-1022 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionWhy The Fastest Growing DTC Brands Leverage Quizzes With Gen Furukawa Of PrehookIn today’s Shopify ecommerce podcast, my guest is Gen Furukawa the Co-Founder of Prehook. (at Prehook.com) They are a growing quiz platform for Shopify merchants. Prehook helps hundreds of high growth Shopify merchants sell more, accelerate list growth, and capture zero party data with quizzes. Gen also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was...
2022-08-0244 mineCommerce Marketing PodcastHow to Personalize Your eCommerce Marketing - Gen FurukawaGen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. In this...
2022-07-0525 min
Entrepreneur ConundrumHelping Ecom Businesses Grow Through Using Interactive Quizzes with Gen Furukawa.Gen Furukawa is the Co-Founder of Prehook.com -- helping Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Consumers want an experience, not a sales pitch.The interactive quizzes give shoppers an engaging experience, and help merchants create personalized recommendations as they generate more leads, and a higher conversion rate.Gen have 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and ecommerce companies.There have been successes--joining the founding team at Jungle Scout and leading the marketing to establish the company as the leader in the...
2022-07-0427 min
The D2Z PodcastQuiz Marketing, Zero Party Data, and Experience-Focused Marketing with Gen Furukawa - 15Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Gen Furukawar at https://www.linkedin.com/in/genfurukawa/ and https://pr...
2022-06-2033 min
eCommerce Profits PodcastPersonalizing the Customer Journey With Gen Furukawa of PrehookGen Furukawa is the Co-founder of Prehook, an ecommerce company that helps Shopify merchants generate sales with quizzes and product recommendations. He has over 10 years of ecommerce experience, having worked in venture-backed SaaS companies. Before co-founding Prehook, Gen was VP of Marketing at Jungle Scout, the leading software brand for Amazon sellers. He is also the host of an ecommerce marketing podcast, Cart Overflow, where he shares how top brand operators, agencies, and tech platforms are growing their ecommerce revenues. In this episode… Consumer trends are constantly adapting, so it’s essential for ecom...
2022-06-1429 min
Make Each Click Count Hosted By Andy SplichalPersonalizing User Interactions With Quizzes & More with Gen FurukawaThis episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.Episode Action Items:To find more information about Gen, email gen@prehook.com and visit www.prehook.comABOUT THE HOST:
2022-06-1033 min
eCom@One with Richard HillE103: Gen Furukawa - Using Quizzes as a Data Capture Tactic to Improve The Online Experience For Your CustomersGen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships.
This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast.
In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and h...
2022-06-0636 min
How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!Using Interactive Quizzes on Shopify to improve Conversion with Gen Furukawa from PrehookIn this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers
What is a quiz
A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want by recommending a product. Examples include (considering ):
Asking the age of the child to recommend toys
Asking the kind of products customers are looking for
After the quiz, a store can send a welcome flow personalised to th...
2022-05-3029 min
Digital Marketing Intelligence for Shopify: Ask the ExpertsEpisode 80: Gen Furukawa (Shopify Strategies)3 reasons why the fastest-growing DTC brands use a quiz. A successful e-commerce strategist, popular e-marketing podcast host and co-founder of Prehook, a leading Shopify quiz platform, explains!
2022-05-3042 min
Gift Biz Unwrapped369 – Quizzes for Product Based Businesses? You Bet! with Gen Furukawa of Prehook
We’ve got a fun topic on deck today – quizzes for your business! And I don't mean just a lead magnet quiz.
You see quizzes all around – but honestly, I never really thought about it for a product-based business before.
I’m not talking about quizzes where you find out what animal most represents your personality or what your hidden name is based on a birth month or day.
Those are fun and all … but not for business.
More Than Just A Lead Magnet Quiz
We focus on how quizzes can be used to:
Provide a personalized customer experience...
2022-05-0745 min
The Brand Marketing ShowHow To Boost Your Shopify Store With QuizzesIf you're looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last two years - both with increased competition and changes to how data is tracked and used by our advertising platforms - it's more important than ever to find ways to engage with our customers and discover what they truly need...
2022-05-0331 min
Keep OptimisingEmail Marketing: How to use Quizzes to increase your email list (and sales!)My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list.We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo
2022-04-0635 mineCommerce Profits PodcastHow Interactive Quizzes Can Help Grow Your Business With Gen Furukawa of PrehookGen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations. Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms. In this episode… How can you supercharge your marketing efforts in a way that's fun and engaging for your cu...
2022-04-0529 min
Crossover CommerceHow to drive sales and engagement with an eCommerce quiz ⎜ Prehook ⎜ EP 210Ryan Cramer of Crossover Commerce talks with Gen Furukawa of Prehook one on one, discussing how to drive sales and engagement with an eCommerce quiz.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ https://www.youtube.com...
2022-03-0949 min
eCommerce Badassery107. The Power of Quizzes for eCommerce & Zero-Party Data with Gen FurukawaQuizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?
My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience.
What You’ll Learn
How you can use a quiz in y...
2022-03-0146 min
Subscription Ecommerce LiveSubscription Ecommerce Live, Gen Furukawa, PrehookIn this episode of Subscription Ecommerce Live, we talked with Gen Furukawa, Co-founder of Prehook.
We discussed:
- Why brands that prioritize zero party data collection have an advantage over those that don’t
- How to create a high-quality, enjoyable quiz experience your customers will love
- How to use quiz data to personalize a subscriber’s experience as you market to them across channels
About Gen: Gen is Co-Founder of Prehook, a quiz platform that helps DTC brands accelerate list growth, improve sales, and capture zero party data. Br...
2022-02-2556 min
How We SolveHow to Understand Customers Problems and Position Your Product as a Solution with Gen FurukawaThis episode features Gen Furukawa, the Co-Founder of www.prehook.com, an app that helps Shopify merchants create amazing shopping experiences through quizzes and product recommendations. The interactive quizzes give shoppers an engaging experience and help merchants create personalized recommendations as they generate more leads and a higher conversion rate. He brings in 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and e-Commerce companies.
2022-02-0627 min
ProductLed PodcastTop-10 Most Downloaded ProductLed Podcast EpisodesProduct-Led Podcast has reached its 100th episode! Out of 99 insightful pieces, we countdown to the top 10 most downloaded episodes. Featuring an all-star line-up of guests, we will hear snippets of these throwbacks, and recall the different journeys that upheld the essence of being product-led.
Show Notes:
[00:45] #10: Episode 87 - User research and the importance of how users use their products with Allison Dickin of Sprig
[1:58] #9: Episode 80 - CEO and founder of InnerTrends, Claudiu Murariu, on the selection of user activation KPI's to meet onboarding goals
[2:59] #8: Episode 85 - J...
2022-02-0124 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedeCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & LoyaltyHIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? G...
2021-07-1237 min
Question AuthorityZero-Party Data with Gen FurukawaWe ask about zero-party data with Gen Furukawa of Prehook.
2021-06-0921 min
eCommerce on FireCreating interactive Quizzes for Shopify to Personalise the Customer Experience - with Gen Furukawa, Co-founder @ PrehookGen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores.Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales.In this episode of eCommerce on Fire, Gen discusses:- The fundamentals of a strong quiz for your store- How to avoid "Quiz Fatigue" for your audience- How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations...
2021-04-0831 min
ProductLed PodcastHow To Acquire Your First 100 Customers for Your Product-Led CompanyToday’s guest is Gen Furukawa, the founder of Retainable. Retainable is an amazing platform designed to help businesses grow stronger by reducing employee turnover, increasing retention, and driving employee advocacy. In this episode, Gen shares his approach to marketing, how he started building products, and his thoughts on paid campaigns.
Show Notes
[02:28] How he started building products and what his journey has been like
[05:53] His approach to marketing
[07:49] How he prioritizes who to reach out to first
[10:35] An example of a LinkedIn strategy that works
...
2020-09-0830 min