Shows
The Global Marketing ShowResources for US Exporters - Show #144Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export.
Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US imports tons of containers full of goods and ships empties back to countries around the world.
Imagine how much revenue our economy would produce if small- and mid-sized US companies started selling in...2025-03-2628 minThe Global Marketing ShowGlobal Medical Device Research - Show #143Maria Shepherd is the founder and CEO of Medi-Vantage, which helps companies develop disruptive medical devices and marketing strategies. Every strategy is designed to decrease risk, disrupt existing markets, and drive market share while improving patient outcomes. With clients from Japan, Australia, several EU countries, and the United States, Medi-Vantage has developed a comprehensive approach to global market entry, with services encompassing everything from developing engineering marketing specifications to conducting clinical due diligence for acquisitions.
As a guest on The Global Marketing Show, a Rapport International podcast, Maria shares her best advice from over 16 years of medical d...2025-02-2631 minThe Global Marketing ShowPredictive Analytics Saves Lives - Show #142Thorsten Waloschek is CEO of NeoPredics AG, a Swiss digital health startup revolutionizing neonatal and maternal care through predictive analytics. Its first product, BiliPredics, predicts neonatal jaundice progression and is already available in both European and U.S. markets. By analyzing biomarker data, BiliPredics can forecast a baby's bilirubin levels for up to two and a half days after hospital discharge, enabling healthcare providers to make more informed decisions about when to send newborns home.
"The very last thing you want to do is rush back to the hospital within two days,” Thorsten explains. Such returns disrupt cru...2025-01-2229 minThe Global Marketing ShowCultural Intelligence Drives Biotech Success - Show #141Maria Kondratyev is the founder and CEO of Aeterna Therapeutics, a San Diego-based biotech startup driving innovation in treating metabolic diseases, particularly in pediatric patients with growth hormone deficiency. The company’s technology transforms daily hormone injections into monthly treatments, a crucial step in refining patient care and compliance.
“It is life-changing,” Maria adds. “I gave you an example of gross hormone deficiency, but really, there are a lot of different diseases, including oncology, obesity, and diabetes, where we can use this same concept, and we're going to expand there once we grow a little bit.”
Maria's st...2025-01-1525 minThe Global Marketing ShowRevolutionizing Infant Care - Show #140John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company’s infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025.
John and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, which Life Science Nation hosted. (Wendy recently interviewed Dennis Ford, founder and CEO of Life Science Nation, which specializes in fundraising for life sciences companies.) In this episode, Joh...2025-01-0824 minThe Global Marketing ShowFrom Toronto Lab to Global Market - Show #139Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market.
Mickael and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, where Synakis was among the highest-scoring companies in the Innovator’s Pitch Challenge. (The RESI conference is hosted by Life Science Nation and Wendy recently interviewed Dennis Ford, founder and CEO of Life Sciences Nation, which spec...2024-12-1815 minThe Global Marketing ShowRethinking Brain Science - Show #138Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic stroke and vasospasm. The company's CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant.
CEREFAST™ significantly improves blood flow to the brain at the earliest interventional opportunity by stimulating facial nerves during a two-minute, non-invasive procedure. “Time is brain,” explains Emilio, and in addition to almost immediate treatment for stroke, the product has been shown effective for the treat...2024-12-1122 minThe Global Marketing ShowMachine Learning Improves Diagnostics - Show #137Catalina Vasquez is co-founder and COO of Nanostics Inc., a Canadian biotechnology company that develops and commercializes innovative diagnostic tests. Established in 2017, Nanostics leverages machine learning to generate biomarker-driven improvements to patient care. Its larger aim is to revolutionize personalized medicine through early and accurate disease detection.
Catalina and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, hosted by Life Science Nation. (Wendy recently interviewed Dennis Ford, founder and CEO of Life Sciences Nation, which specializes in fundraising for life sciences companies.)
At the heart of the company's origin story is...2024-12-0416 minThe Global Marketing ShowBiotech’s Global Reach - Show #136Akeem Gardner is the CEO of Canadian biotech startup Canurta, a Canadian-based biotech company that specializes in extracting and enriching rare molecules found in nature and developing them into botanical therapeutics to help patients who are suffering from major neurodegenerative and inflammatory diseases.
More specifically, botanical drugs rely on a variety of technologies to gather and upcycle plant waste, and Canurta has created processes for creating purified standards and molecules that can eventually go to market:
“But what many people don't know is that the FDA actually gives you a botanical drug development guidance of how...2024-11-2026 minThe Global Marketing ShowTaking a Technical Business Global - Show #135In this episode, we hear from Tom Gallagher, CEO of Diversified Automation and a former Penn State classmate. Who'd have thought we'd reconnect all these years later via a podcast? Listen for Tom's real-world insights and career advice shaped by his global business experience.
Tom recently stepped into the role of CEO at Diversified Automation following its acquisition by Leadec, a German powerhouse in the automotive and manufacturing sectors. Their newfound, shared vision leverages Leadec’s international scale to develop opportunities for innovative and advanced automation in manufacturing and package handling. The companies have worked with Mercedes-Benz, For...2024-11-1334 minThe Global Marketing ShowGlobal Fundraising in Life Sciences - Show #134Dennis Ford is founder and CEO of Life Science Nation, a sourcing platform for market intelligence and prospect pipeline development for life sciences companies.
An expert in the art of international fundraising, he is also the author of The Life Science Executive’s Fundraising Manifesto. In this episode, Dennis shares real-world insight into how fundraising in life sciences has evolved, and why you’ve got to “go global” to succeed in today’s competitive marketplace.
The Four Pillars of Life Science
Put simply, the life sciences industry can be broken down into the “fou...2024-11-0649 minThe Global Marketing ShowExporting 5th Generation Farm Soybeans - Show #133Robert (“Bob”) Sinner is President of SB&B Foods, the largest grower of “identity preserved (IP), non-GMO food-grade” soybeans in North Dakota. In this episode, Bob tells us how his family’s 5th generation farm identified a need for soybeans in Asia and how he pursued and won that business.
Bob’s father George served as governor of North Dakota from 1985 to 1992. During his tenure, George Sinner resolutely tried to attract Japanese investment into the state, which inspired Bob to help US companies export into Japan to develop relationships and accelerate the creation of new opportunities.
To start, Bo...2024-10-2334 minThe Global Marketing ShowCommunity and Innovation in Global AgTech - Show #132Andrew Jason is Director of Ecosystems at Grand Farm in Fargo, North Dakota, which describes itself as “a collaborative network of growers, corporations, startups, educators, researchers, government, and investors working together to solve problems in agriculture through AgTech and innovation.” Gone are the days when farming was synonymous with the image of a forlorn couple, pitchfork in hand, à la Grant Wood's American Gothic.
In this episode, Jason explains how AI and innovation has inundated the farming industry as much as it has every other, spurring advancements in international agriculture, especially when it comes to sustainability, data collection, and t...2024-10-0931 minThe Global Marketing ShowRapport Across Cultures - Show #131Navigating cultural differences while building a company culture or consistent brand voice can be challenging, but it is not insurmountable, says Carole Copeland Thomas, a recent podcast guest on The Global Marketing Show (episode 131), especially with support from knowledgeable experts and a willingness to learn.
Carole is founder of C. Thomas & Associates, a full-service speaking, training, & consulting firm specializing in multiculturalism, diversity, and women’s issues (http://www.tellcarole.com/). In this episode, she outlines how culture – and cultural differences – affect relationships, and she provides real-world advice on successfully navigating and incorporating those differences into local and larger...2024-09-1840 minThe Global Marketing ShowRegulatory Advice for MedTech - Show #130Issa Kildani is the founder of Ambrosia Ventures, a life sciences consultancy that provides strategic, regulatory, and quality compliance solutions. He’s consulted with pharma giants, yet over the last 10 years has used his experience to guide startups and small companies toward global market entry with his project management, quality assurance, and regulatory affairs expertise.
In this episode, Issa describes taking M Biologics, a pharma company with a manuka honey-based pet pain reliever, into Canada and Brazil. He advises early-stage companies to evaluate global markets and competitors to determine a way to stand out from competitors. Because Michiga...2024-08-0739 minThe Global Marketing ShowPediatric Med Device Goes Global - Show #129Christy Brown is CEO of Dr. Noze Best, an innovative pediatric healthcare company committed to bringing hospital-grade respiratory devices into the home. After only two years with the company, Christy already has a plan to launch their direct-to-consumer medical device in 10 countries. She’s a mover and shaker!
The company’s mission is to make sure that every child can breathe – and for parents to feel “confident and supported” when caring for their child’s health. Current offerings include nasal aspirators and accessories, and a full product line designed to help children breathe better is also in development. ...2024-07-1033 minThe Global Marketing ShowMultinational Diagnostics - Show #128Steve Becker is committed to improving human health by unlocking the power of molecular diagnostics. In the world of medical devices and diagnostics, you might think the latter falls under the purview of the former, says Steve, yet: “from a regulatory standpoint, diagnostics is covered by a lot of the medical device rules.”
Unlike medical devices like implants, however, “diagnostics is really the ability to measure your body, whether you’re healthy or sick; and if you are sick, what’s making you sick. Helping to uncover your health status and what you can do to improve is really...2024-06-0531 minThe Global Marketing ShowTalking Translation with Michael Becker of Identity Praxis - Show #127Rapport International President and Owner Wendy Pease was a recent guest on Michael Becker’s Identity Praxis podcast. Michael is a strategic advisor to Fortune 500s, startups, and non-profits worldwide, with a focus on global marketing and product, new market, and business development. In this episode they discuss the importance of translation and interpretation in this interconnected world.
Translation can be traced back to the Rosetta stone, considered the first written translation in history and the key to deciphering Egyptian hieroglyphs dating as far back as 196 B.C.E. Things got interesting with the introduction of machines, exp...2024-05-0840 minThe Global Marketing ShowGlobal UX and Engagement - Show #126Waseem Kawaf has built over 400 websites and is an expert in global user experience (UX). He’s currently the co-founder of Seicho Syndicate, where he and his partners design and develop great user experiences for their clients.
Prior to Seicho, Waseem served as Global VP of Digital Experience for Stanley Black & Decker and worked in marketing agency roles.
“Seicho” means exponential growth in Japanese, says Waseem, and his company is aptly named. When prospects and clients have good user experiences throughout their journeys, they stay longer and generate more revenue.
UX optimization can be a daun...2024-03-1333 minThe Global Marketing ShowThink Big! - Show #125Ivo Verhaegh, founder of Powerhouse AI, came to entrepreneurship through an interesting path. He knew he wanted to start a company, work with a co-founder, and live abroad from his home country, the Netherlands. Since he didn’t have an idea for a business and couldn’t find a co-founder on the same timeline for starting a business, he applied to a program called Entrepreneur First. The organization screens hundreds of applicants, accepting only 1% of the people who apply; a group of 80 are ultimately accepted and work with each other to find co-founders. Venture capitalists sponsor the Entrepreneur First prog...2024-02-2133 minThe Global Marketing ShowUnify Global Marketing and Succeed - Show #124Liz Fendt is Global Chief Marketing Director of TÜV SÜD, which specializes in testing, certification, auditing, and advisory services for different industries. There exist only 10 major players in the compliance industry, which ensures safe practices around both goods and services.
As an example, think about airport safety. Proper testing, inspection, and certification means the airport management company must connect all relevant suppliers and vendors – elevator companies, airway manufacturers, builders, and countless other stakeholders – with quality managers to meet and guarantee compliance with safety standards.
Prior to her current role, Liz worked in communications and sale...2024-01-3139 minThe Global Marketing ShowCGI Simplifies Localization in Car Advertising - Show #123Faruk Heplevent is founder and CEO of The Scope, a company specializing in computer-generated imaging (CGI) for the automotive industry. He is a pioneer in the industry, leading the charge for a more sustainable process for new car reveals; his client list of brand-name manufacturers throughout the world is proof of how The Scope’s approach and technology have inspired change.
The process for planning and executing new car reveals has historically been laborious, costly, and time-consuming, requiring at least six months simply for planning. Since the 90s, when photographers relied on “wet” film rather than “dry,” digital fil...2024-01-1031 minThe Global Marketing ShowPicking International Partners - Show #122Josh Medow is CEO of Mercury, a healthcare and life sciences shipping company. After years as a leader in the Army Infantry and living abroad, he knew that he had an interest in running a global company. In this episode, he tells the compelling story of how he searched for and found the right company to buy and build.
At first glance, Mercury met Josh’s requirements – global reach, a good culture, clear opportunity for growth, and a trustworthy reputation.
The company specializes in logistics for medical device, diagnostic kit, biotech, life science research, and pharmac...2023-12-0633 minThe Global Marketing ShowAI Translation Expert Tells All - Show #121Have you ever heard the saying: “Not my circus, not my monkeys”? I use it all the time, yet never realized that it is translated from Polish.
Dr. Lynne Bowker, professor of translation technologies and information systems at the University of Ottawa, recently returned from Poland, where she was collaboratively researching ways to make academia more language inclusive. Scholars from around the world are encouraged to publish and attend conferences in English, yet fewer than 10% of the researchers in the world are Anglophones. In fact, for many it’s their second, third, or even fourth language.
Ima...2023-11-1545 minThe Global Marketing ShowResources for Exporters – No Need to Go it Alone! - Show #120Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consultant, and international sales expert to this episode, delving into the abundant US state and federal resources available to anyone looking to conduct business across borders.
These free resources exist because the US imports much more than it exports, so the balance of trade is perpetually off balance; by supporting companies that export, the state and Federal government help to mitigate the imbalance for a healthier economy.
2023-10-2540 minThe Global Marketing ShowDue Diligence and Calculated Risks - Show #119Artug Acar, COO of Mercury, knows what it’s like to move to a new country and start fresh. He also knows how to open a new international market for a company.
Mercury supports innovation by simplifying the shipping of time- and temperature-sensitive product for healthcare and life sciences companies. Currently, the management team is conducting due diligence on geographic options for international expansion. Artug talked about all the areas that need to be looked at before launching, including but not limited to:
Regulatory environment
Market size and related market research
Employment laws
Availability of professional employe...2023-10-0434 minThe Global Marketing ShowLocalize to Sell Into Global Markets - Show #118Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. He’s worked all over the world, growing companies by adapting sales techniques to meet specific industry needs while respecting local culture.
Stefan helped one client, a Belgian software developer, enter the South African market. The company’s software consolidates data gathered by drones, information critical to the mining, agriculture, and oil and gas industries rife within the country. Stefan advised the company to build relationships with...2023-09-1337 minThe Global Marketing ShowCulture and Curiosity - Show #117Jasmine Martirossian is Chief Marketing Officer (CMO) and Chief People Officer (CPO) of Mercury, a company simplifying time- and temperature-sensitive shipping for healthcare and life sciences companies. She speaks seven languages and has lived in as many countries, helping a host of well-known companies expand globally along the way. Jasmine shares her wisdom with us on this episode of The Global Marketing Show.
“Bottom line: stay curious.” Jasmine credits her natural ability to stay curious as the reason that she’s had so much success in global marketing. She describes two situations defused by “not staying beholden to the t...2023-08-2335 minThe Global Marketing ShowAI and Translation: An Insider’s Perspective - Show #116Adam Bittlingmayer is CEO and co-founder of ModelFront, a language services technology company striving to “make high-quality human translation radically more efficient” for large enterprises. The ModelFront API helps translators and language services agencies quickly determine the quality of machine-translated content, analyzing content segments for accuracy; with AI and human guidance, the technology’s ability to “predict” quality continues to improve over time.
Adam is an industry expert on automated translation - before co-founding the leading provider of machine translation quality prediction, he worked at Google Translate as an engineer, and founded Machine Translate, the foundation for open inform...2023-07-2650 minThe Global Marketing ShowTranslation Unifies Multilingual Branding and Marketing - Show #115Inge Carr is the owner of Altair Strategic Marketing, through which she provides Fractional and Chief Marketing Officer (CMO) services. Her vast experience consulting throughout the US, Canada, and Europe and fluency in five languages, gives Inge tremendous insight into how companies can successfully align corporate strategy with branding and marketing, especially internationally, to drive revenue.
Inge was a member of the team who created an award-winning campaign focused on marketing Canada to Olympic visitors. She reminds us that people coming from other countries to Canada may connect with different messages. And it’s not dependent so mu...2023-06-2846 minThe Global Marketing ShowSoftware for the Global Automotive Industry - Show #114Perry Nalevka, CEO of Penguin Strategies, specializes in launching technology companies internationally. In this episode of The Global Marketing Show podcast, he talks about the global launch of GuardKnox, a technology and engineering company specializing in electric/electronics (E/E) products and solutions for the automotive industry.
GuardKnox offers next-generation software to carmakers, enabling the development of secure, high-performance driving computers. The company has won multiple awards and gets high marks from major car manufacturers like Ford, Mercedes, and Audi.
From the outset, the company knew it had a total addressable market of only 1,000 to 2,000...2023-06-2123 minThe Global Marketing ShowPatents, Exporting, and Translation - Show #113Dave Roccio of Lando and Anastasi, a Boston-based law firm specializing in intellectual property (IP), takes a holistic view on patent filing – it’s not just about filing the patent application, it’s about his client’s stage in business, what they want to achieve, and their long-term goals.
One telling example, he shares, is that of a tech company client that received funding and had 10 technologies to protect. They had funding, a strategy, and needed to move fast to protect their inventions. They budgeted about $10k per patent (the average cost of a single filing) and had one...2023-06-0734 minThe Global Marketing ShowFrom Chocolate Stress to Joy - Show #112Natalya Berdikyan is Founder and CEO of Life by Design, an executive coaching company “help[ing] individuals and organizations grow beyond borders and boundaries.” A truly global citizen, Natalya hails from the former Soviet Union and has lived in 6 countries; she speaks 4½ languages. A former executive for a multimillion dollar chocolate producer in Belgium, she has sold confections all over the world.
I found it fascinating to learn about confectionary global preferences – for example, Natalya’s almond sweets are gifted on specific occasions, depending on the country:
Belgium – to welcome newborns
Italy – to celebrate mar...2023-05-3145 minThe Global Marketing ShowDad Jokes and Board Games - Show #111John Coveyou is the founder of Genius Games and king of dad jokes around the campfire: “Have you heard the one about the sidewalk? It’s all over town!” So, it makes sense that he’s always had a passion for game design, too. Throughout his military service – during which he discovered his love for science – and while earning a master’s degree in engineering, he wondered why there were no games on science concepts like the periodic table, biology of the human body, or the atom. And just like that, Genius Games was born!
Genius Games now offers mor...2023-05-1742 minThe Global Marketing ShowThird Culture Kid on What We Can Learn From China - Show #110Christian Klepp, Co-Founder of EINBLICK Consulting, explains that as a “third culture kid” he grew up in Austria, the Philippines, Singapore, and Germany, landing in China as a young adult. This experience of living across countries gives him and other second- or third culture kids the appreciation and ability to navigate cultures since they’ve had to do so from a young age.
It's fascinating to hear about how Christian helps Chinese-speaking clients enter the Canadian and US markets, the perfect complement to his past experiences helping English-speaking companies enter China.
He shares a story about...2023-05-1041 minThe Global Marketing ShowApplied Research Creates Real-Life Tech Solutions - Show #109I had the pleasure of first meeting Aytul Ercil at the 2022 International Women’s Entrepreneurial Challenge (IWEC) Awards Conference in Madrid, where we celebrated the cooperation of women-owned businesses throughout the world. In addition to being a delightful conversationalist, Aytul is a mathematician, professor, scholar, applied research expert, and entrepreneur; in this episode she describes her move away from theoretical research and toward its real-world business applications. Even with applied research, she explains, universities specialize only in research and developing prototypes but don’t take the products to market, instead they find existing companies to take the lead and laun...2023-04-2630 minThe Global Marketing ShowBible of Messages Meets the PESO Model™ - Show #108Amy Kenigsberg, Cofounder and COO of K2 Global, joined me on The Global Marketing Show to discuss WIIFM (“what’s in it for me?”) communications, cultural messaging, and ChatGPT. K2 focuses on precise, nuanced messaging to impact everyone involved in the purchasing process, a strategy especially critical within account-based marketing (ABM). To that end, Amy developed a process that her agency uses to build a “Bible of Messages”: starting with the engineers from its technology company clients, K2 translates all the features and benefits of the “tech talk” into “marketing talk,” which is then customized to each of the decision makers in...2023-04-1232 minThe Global Marketing ShowTech, Logistics, Environmental Impact, and Translation - Show #107Marcus Mogéus, Chief Marketing Officer of AutoStore, explains that when you maximize efficient use of your space, you help the environment and the planet by minimizing your land usage – for industrial buildings, for instance. AutoStore helps warehouses, manufacturers, ecommerce companies and grocery stores optimize logistics and simplify fulfillment; the need for such services are clear, based on the company’s growth. With over 50% CAGR over the last 10 years, and over 70% CAGR during Covid, AutoStore’s global growth has been consistently explosive.
When AutoStore started in 1996 in a small town in Norway, its founder thought about global expansio...2023-04-0537 minThe Global Marketing ShowConfronting Investment and Equity Injustice with Purpose - Show #106Tracy Gray is Founder and Managing Partner of The 22 Fund, a venture capital fund that is facing investment and equity injustice head-on – in the finance sector, women and people of color are historically and consistently underrepresented.
In her varied career, Tracy has worked as Senior Advisor for International Business to the Mayor of Los Angeles, as a systems engineer (aka “rocket scientist!”) on a space shuttle mission, and following her 2015 TEDx Talk on “Why It’s Time for Women to be Sexist With Capital,” established We Are Enough, a non-profit focused on educating ALL women on investing in women-own...2023-03-2919 minThe Global Marketing ShowBuilding an Export Business Through Organic Growth - Show #105Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration’s Exporter of the Year for 2022!
Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immigration Act of 1990 inspired the Diversity Visa program, a lottery by which 15,000 people come to the US each year.
In Togo, explains Eddy, between one and 2 million people apply for the lottery; only 100 to 200 are selected and submit...2023-03-1525 minThe Global Marketing ShowYour Mindset Changes the Game - Show #104Melissa Muhammad is the Founder and CEO of the Black and Global Business Network (BGBN). An international tax attorney, Melissa founded BGBN after 20 years with the US government, connecting businesses with exporting resources, creating opportunities, lowering trade barriers, and working with other countries to avoid any “double tax” that might stifle trade.
When racial tensions in the US intensified after the killing of George Floyd, Melissa was called to reevaluate her “cushy government job” and address her “professional tragedy” of never seeing a black-owned business come across her desk throughout her 20 year career. She had worked in 50 countries, l...2023-03-0823 minThe Global Marketing ShowLook Within and Leverage - Show #103Devon Mitchell is CEO of DSN Energy Corporation. A competitive duathlete, aeronautical engineer, MBA, entrepreneur, and leadership expert, Mitchell founded DSN to facilitate strategic partnerships with US-based businesses, academic institutions, and nonprofit organizations to provide training, mentoring, and leadership programs to the oil and gas sector in Guyana.
Mitchell’s family migrated from Guyana to the US when he was 10 and since, he has found success and a fruitful business network as an aeronautical engineer and Anytime Fitness franchise owner.
When Exxon Mobil, several years ago, discovered in Guyana one of the largest hidden oil re...2023-03-0128 minThe Global Marketing ShowBringing Renewable Energy to the Amazon - Show #102Jorge Sanchez is President and CEO of San Antonio-based Thor Energy, which develops and finances energy-efficient projects throughout Mexico and South America.
Sanchez tells the fascinating story of how a start in his family’s business turned into Thor Energy, and how simply listening – to your customers, yourself, your children – holds the key to differentiating yourself from the competition.
From the start, Sanchez listened to customers’ specific needs and found a foothold selling locomotive parts to Mexican businesses. Leveraging the common language, Sanchez quickly expanded into South America, and listened when businesses in the marine and oil...2023-02-2217 minThe Global Marketing ShowDelaware, the Eastern Gateway to the US - Show #101Carla Sydney Stone is President of the World Trade Center Delaware, which champions international opportunity through cultural programs, training in logistics and financing, and helps with market research. Its services include finding and evaluating trade leads, direction in hiring oversees, finding partner organizations and agencies, trade missions, and facilitating conferences and exhibits.
An engineer at heart, Stone’s career originated in geophysics and mining, about which she says: “Minerals flunk geography, making it an international industry.” From there she traveled the world; she has been to every continent except Antarctica (which is on her to-do list) th...2023-02-0823 minThe Global Marketing ShowEnvisioning Africa’s One Payment System - Show #100Fatima Almeida, CEO and Founder of Angola-based BayQi, has a vision. Historically, online purchasing and payment systems have been problematic throughout Africa. Myriad issues are to blame, general access being the main obstacle; for example, in Angola there is a prohibitively high Visa interest rate.
To promote financial inclusion, BayQi combined ecommerce and fintech to create a “super app” that now connects the 12 million people of Angola with the rest of the world. Backed by a license from the National Bank of Angola, the system currently relies on the national currency (the Angolan Kwanza) and BayQi further envisio...2023-02-0112 minThe Global Marketing ShowRevolutionizing International Agriculture Trade - Show #99Michael Thornton, Founder and CEO of World TradeX, is turning his using his experience and passion to create a revolutionary new buy and sell platform focused on agriculture.
When launched World TradeX will be a global buy and sell platform to support the world food chain. There’s currently nothing like it available to help farmers sell their goods in a one-to-one transaction, eliminating the middleman. They’re envisioning the platform will be the Amazon for food.
Covering the whole process from farmer to purchaser including logistics, finance, insurance and of course the purchase transaction all in...2023-01-2516 minThe Global Marketing ShowFunding Diversity in the US - Show #98Marko Issever is CEO of America EB5, a company that works with immigrants on getting a visa through an investment program. I’ve known Marko for a few years and enjoyed having the time to learn more about the specific work he does. It’s fascinating.
Before diving deep into the EB5 visas, he explains the different types of visas a person can request for extended stays in the United States.
First, they break down into immigrant versus non-immigrant. Non-immigrant visas include part time stays for students, tourists and part-time workers.
Immigrant visas can be fa...2023-01-0446 minThe Global Marketing ShowWater, Nuance, Translation, and Hiring - Show #97Kael Campbell, President of Red Seal Recruiting Solutions, is all about family, kids, business, enjoying life and water! In this episode the theme of water permeates our discussion of language, travel, his recruiting company, and translation.
As the sponsor of the podcast, Rapport International, provided an appropriate tidbit to launch the episode. Did you know that both Finland and Sweden have a word to describe that beautiful long reflection of the moon’s light on a lake?!
In Finnish, the word is “kuunsilta” (Google Translate defines it as “moon bridge” even though we don’t have a mea...2022-12-2148 minThe Global Marketing ShowHotels, Buyers Journey, and Translation - Show #96Steve Lowy, CEO of Umi Digital in London has lived around the world and owns multiple businesses in the hospitality industry – in real estate and Academic offerings including Academic Program creation, Internship Sourcing & Management, Educational Tours and Academic Programming. After successfully growing these services through digital marketing, he launched a marketing agency focused on growing hospitality businesses.
In this episode of the Global Marketing Show, I talk to him about how he leverages his experience in global digital marketing to help other hospitality organizations. It’s exciting to hear as he says on his LinkedIn profile - “I love e...2022-12-0742 minThe Global Marketing Show“ResQ” – Translating Science into Fun for Kids - Show #95Dr. Eva Pell wrote a series of books that bring science, language, culture, endangered species, social issues, and complex concerns to light. The books are BRILLIANT and are a hidden secret for teachers and parents! The books are geared towards children ages 9-12 and will keep them engaged while they learn through adventure and fun. The series include:
ResQ and the Baby Orangutan – Engineering boy genius Wheaton and his nature-loving cousin Stowe set out on their first mission for ResQ, their organization to save the endangered orangutan in Borneo.
ResQ Takes on the Takhi (the Mongolian Horse) - A harem...2022-11-1637 minThe Global Marketing ShowFrom Startup to Global in 4 Years - Show #94Ben Welbourn, a partner at Verto Education, tells a great story about how they’ve developed a study abroad program that could become the largest university in the world.
He and his two partners worked in the student exchange industry and saw the opportunity for developing a program that offered an affordable, safe place with experiential learning for high school graduates to spend their first university semester abroad. For anyone who has been abroad, you know the benefits from visiting other countries – learning about cultures, connecting with people different from you, being exposed to languages, and experiencing new f...2022-11-0948 minThe Global Marketing ShowHairClub Goes Global - Show #93Tamer Flores of BD Global Consulting wished the CEO
of HairClub a happy birthday on LinkedIn and ended up becoming the lead visionary on global expansion for HairClub! With 25 years of experience focusing on growth, revenue, business development, and strategy for companies that want to expand internationally, Tamer was the perfect person to lead the initiative.
HairClub is an American hair restoration, hair regrowth, and hair replacement company with locations in the United States and Canada.
Tamer explained that the CEO is smart and recognized that if the company didn’t expand into new are...2022-10-2639 minThe Global Marketing ShowGlobal Partnerships - Show #92Helen Southgate, Chief Global Officer for Acceleration Partners clearly knows how to build a global team and increase sales for expanding companies. Acceleration Partners builds affinity links and partnerships in over 30 countries as of today, and they continue to expand into new markets. Clients benefit from their expertise on the ground and on the web to drive buyers to purchase.
Helen has responsibilities in three key areas:
1. Global Marketing Consistency – Although they operate in 34 countries, when a client wants to expand into a new market, her team does an analysis to measure the potential for their...2022-10-0542 minThe Global Marketing ShowClarifying Customs Paperwork and Regulations - Show #91Kim Daniels, CEO of Mercantile Logistics & International Trade, has years of experience translating the complex regulations, classification requirements, and intricacies of the best way to move your products around the world.
If you took marketing in college, you learned about the 4 P’s of marketing – product, price, promotion, and place. This episode of the Global Marketing Show covers Place – how to get your product from place A to place B.
We asked Kim to explain, why would consumer product companies bother exporting bins of products rather than just selling through ecommerce. She gave a great example of a...2022-09-2839 minThe Global Marketing ShowWill CryptocurrencyTranslate to Global Currency - Show #90Ryan Blaney of Bolimini International Law Group has no doubt that cryptocurrency will become an international currency. When I asked on a scale of 1-10, with 1 being full of doubt, to 10 being non doubt, he said he’s a 10 on the future. He equates it to a conversation with an intelligent little old lady who recalled that when credit cards first came out 1958 people laughed and wondered who would accept a piece of plastic for payment.
Ryan continues to explain that in his role as an attorney, his clients’ biggest challenges right now are following the regulations. He talked...2022-09-2136 minThe Global Marketing ShowDuties, Taxes, Global Payment - Show #89Tiffanie Archie worked for UPS in global logistics and now she’s the Strategic Partner Manager for Zonos. If you want to know about shipping or international payments, she’s the person to talk to. This is a very informative episode of the Global Marketing Show podcast with several key take-aways.
First off, if you are an ecommerce company of any size, you can export. Zonos works with companies of all sizes and simplifies the payments, duties, and tax maze.
Second, you need to figure out where you want to sell. Stephanie suggests you do the followi...2022-09-0742 minThe Global Marketing ShowIt Appears We Are Late to the Market - Show #88Ken Wasylik, founder and owner of E.M. Wasylik Associates, has over 25 years of experience in helping companies expand across borders. The biggest challenge they have is deciding what market to enter. He says that after entering 2-3 markets it becomes a “process rather than an adventure”. Which market to enter first takes a little research and insight.
He helps companies look at variables such as:
Strategic plan – how to make the expansion meet the goals
Internal resources – the ability to serve time zones, connect across languages, and understand cultures
Logistics – how heavy are the products to ship
Opportu...2022-08-3137 minThe Global Marketing ShowTranslation and Marketing for Luxury Brands - Show #87Martha Cristina Garza has helped luxury brands like Cartier, Moleskine, Dr. Smood, and Maison Kayser launch in multiple countries. As a marketing expert for high end brands, she especially knows the importance of understanding your brand differentiators and the cultures of your target markets. It’s interesting to hear from her about the perspectives of consumers about brands in different countries, for instance Cartier is the number one luxury brand in Mexico, yet in Italy, it’s only a luxury brand for Grandmas! She sees that brands are getting better at story telling and understanding that they need to connect w...2022-08-1734 minThe Global Marketing ShowSupply Chain - Show #86Jon Kirkegaarde, Owner of DCRA Inc. has over 40 years in global supply chain management, consulting, and servicing. Through his experience, he breaks down the issues in supply chain – starting with how the term is used and ending with how it can be fixed.
He explains that the real problem is sales/operations planning and when companies implement plans that are slightly better than the competitors, they have a competitive advantage.
He likes to give a quiz – what’s the best model for supply chain:
Selling for $10 with costs of $5 and holding inventory to immediately fill custom...2022-08-0334 minThe Global Marketing ShowUpdated Format and Announcements - Show #85Host Wendy Pease announces changes coming to The Global Marketing Show podcast – a shorter format with more take-aways about global marketing and LIVE episodes coming later this year.
Additional announcements and ways to stay engaged are included in this special episode, listen to learn more.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
2022-07-2709 minThe Global Marketing ShowTelemarketers and Jukeboxes in Costa Rica - Show #84Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business.
Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language.
We also discuss criteria to look at when thinking about off-shoring or near-shoring for employees.
Links:
https://www.facebook.com/groups/businessprocessoutsourcingcallcenter/
https://costaricascallcenter.com/en/costa-ricas-c...2022-07-2056 minThe Global Marketing ShowFrom 0 to 100 with Global Marketing - Show #83Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing.
He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world.
Paul is brilliant and shares a massive amount of information about all that he’s learned and implemented.
Links:
https://www.bromic.com/
www.454creative.com
Connect with Wendy - https://www.linkedin.c...2022-07-131h 03The Global Marketing ShowTranslation Strategy is Important - Show #82Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
...2022-06-2957 minThe Global Marketing ShowAmerican BBQ Sauce Translates Well in Dubai - Show #81Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market.
With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k. Calculate the ROI on that!
Listen to this episode to hear how he did it!
Links:
https://brooksmadegourmetfoods.com/
Access to supports for exporters - https://www.rapporttranslations.com/blog/ex...2022-06-081h 05The Global Marketing ShowUkrainian Employees and People - Show #80Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company.
Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all are safe and back to work, some in Ukraine and some in other countries.
As a side job, he and a partner founded a non-profit organization, https://www.realhelpforukraine.org/ to directly support Ukrainian needs for food, medical sup...2022-05-2556 minThe Global Marketing ShowLocalize your Quotes - Show #79Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).
With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.
He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX.
Mark passionately and clearly, entertains and educates us in this important area of global marketing.
Links:
www.greenshootsfx.com
2022-05-181h 06The Global Marketing ShowWhat is an NFT - We’ll Translate it into English - Show #78Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency.
You don’t need to understand the technology to see his vision of the future.
Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
2022-05-1149 minThe Global Marketing ShowTranslating Education into Experience - Show #77Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started.
With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience.
The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities.
In this episode, we also talk about his research and publications on how conflict/war affects economic growth.
He believes that by offe...2022-04-271h 02The Global Marketing ShowExporting into Hot Markets in the USA - Show #76Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries.
If you don’t have the right segmentation and research, you compete and lose against bigger players.
He talks about his experience in finding a hot market for saunas and gym equipment.
And what your distributor can handle and why translation is better handled by the company.
A steamy episode for leaders who want to enter the US.
Conn...2022-04-2057 minThe Global Marketing ShowPodcasts and Translation - Show #75Lory Martinez, CEO of Ochenta Studios, works with individuals and companies to create and translate podcasts across multiple languages.
Her stories are fascinating to hear about the preferences across cultures in storytelling and the varied interests of people across countries.
Learn why you may want to consider adapting your podcast into other languages and how to do it in this information packed episode.
LINKS:
https://podcasts.apple.com/us/podcast/mija-podcast-english/id1480370918
https://podcasts.apple.com/us/podcast/ochenta-stories/id1508889832
Connect with Wendy - htt...2022-04-0657 minThe Global Marketing ShowWendy as the Guest: Conquering Chaos Podcast - Show #74Once again, the tables are turned as our host Wendy Pease shares a podcast she recently appeared on as a guest – Conquering Chaos.
Host Josh Santo (Senior Product Marketing Manager at Parsable) and Wendy talk about global business in the manufacturing industry and how to handle language for non-English speaking customers, vendors, and employees.
Whether you’re in the manufacturing industry or not this is a great episode!
LINKS:
If you’re a leader in the manufacturing industry, follow the Conquering Chaos podcast for more great episodes - https://parsable.com/conque...2022-03-2349 minThe Global Marketing ShowGlobal Golf and Translation - Show #73Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions.
Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada.
If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connec...2022-03-0953 minThe Global Marketing ShowDisney – HP – Visa and Global Marketing - Show #72Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.
In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.
With this understanding they can focus on making the future brighter than the past.
We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation.
And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affil...2022-02-2359 minThe Global Marketing ShowIt’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71Evan Nierman, Founder & CEO of Red Banyan, is no stranger to difficult situations.
He’s not Olivia Pope nor is he Ray Donovan, yet he helps people get through crises, in countries all over the world!
His stories are fascinating, and his ability to navigate language and cultures is impressive.
LINKS:
https://redbanyan.com/
https://evannierman.com/
https://www.amazon.com/Crisis-Averted-Strategies-Protect-Reputation/dp/1642252573
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Evan:
LinkedIn - https://www.linke...2022-02-091h 02The Global Marketing ShowWhat do HP, Adobe, and Ricoh have in Common - Show #70Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success.
In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts.
His insights and experience on content creation, translation, and quality can help every country head or marketing person.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Fernando - https://www.linkedin.com/in/fernandomaroniene/
Music: Fiddle-De-Dee by Shane Ivers - htt...2022-01-191h 07The Global Marketing ShowGlobal Marketing and Translation in Risky Environments - Show #69Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets.
He joined the Peace Corp to go to Russia during their emerging capitalism journey.
Now, he consults with companies in the Balkans and Ukraine.
Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financial support, banking systems captivated me.
And learn why Russians are more apt to say they are “normalna” (so-so) rather than “great” when you ask them how they are doing....2022-01-1248 minThe Global Marketing ShowChampagne Moment in Global Marketing - Show #68Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing.
As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his agency to be with his wife in Southern CA.
Listen to this fun episode where we talk about his “Champagne Moment” in a hijacked helicopter while hosting international journalists in Pakistan, riding in a c...2022-01-051h 01The Global Marketing ShowHalf Human/Half Machine for Global Business Growth - Show #67Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.
Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York.
He admits the first step is the hardest yet if someone wants t...2021-12-2249 minThe Global Marketing ShowJust Jump into Exporting – and Don’t Forget Translation - Show #66Andy Karellas is so well-spoken, and he graciously takes the time to share information about all the resources available for companies that want to export.
He explains why it’s worth it for you to take the time and energy to sell internationally.
The payoff for the effort is HUGE.
Learn where to start and the 10 top areas to focus on.
His role as the Executive Director of the State International Development Organizations (SIDO) and the Director of International Affairs at The Council of State Governments (CSG) gives him firsthand insight.
...2021-12-1553 minThe Global Marketing ShowWinning at Global Business - Show #65Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages.
If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along.
Listen to this interesting discussion about what it takes to win at cross cultural and global business.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Hakan - https://www.linkedin.com/in/hakanozsancak/
Musi...2021-12-0858 minThe Global Marketing ShowWhy Go Global - Show #64Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school.
After college, it was natural for him to enter the global business universe.
Listen to him talk about his experiences and explain why companies should go global!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Laurent - https://www.linkedin.com/in/laurentkahl/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
2021-12-0159 minThe Global Marketing ShowExpanding Your Business Internationally - Show #63In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally."
When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff.
Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.
Presented by:
IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make wel...2021-11-241h 00The Global Marketing ShowSocks for Life - Show #62Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.
It’s true but it’s an understatement to all that he’s done.
Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.
We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation.
And for fun, hea...2021-11-171h 01The Global Marketing ShowMade in Japan with Love - Show #61Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.
When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.
She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries.
It’s a product you want to hear about!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with G...2021-11-1059 minThe Global Marketing Show5 Tricks to Excel at Language and Culture - Show #60John Jove is the General Manager of PepsiCo International Sales and has tons of great stories and advice to share.
He’s personable, insightful, curious, and a lifelong learner.
In this interview, you can see why he’s been so successful.
Learn about “Portañol” and “Jeitinho”.
And, where Google is appropriate in global marketing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with John - https://www.linkedin.com/in/johncharlesjove/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com2021-11-031h 09The Global Marketing ShowSelling Globally at US Trade Shows - Show #59David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.
By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.
He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.
You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.2021-10-2750 minThe Global Marketing ShowGlobal Advantages of Remote Work - Show #58Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division.
As an US English speaker with no global experience, she was intimidated.
After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership.
She now heads up Anaplan, a fast growing business services company.
In this episode, she shares how virtual work has led to many benefits in global leadership.
Visit - www.anap...2021-10-2047 minThe Global Marketing ShowAccident to Expert in Global Business - Show #57Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures.
Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes.
He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered!
To access the “Communication Contracts” and other tools visit - https://www.leadershipnomad.com/businessnomad
To find his book, visit - https://www.amazon.com/Acc...2021-10-131h 02The Global Marketing ShowCelebrating 1 Year of Episodes! - Show #56Wendy Pease, host and President of Rapport International, commemorates the first anniversary of The Global Marketing Show podcast with a live episode.
She talks about how the podcast got started with Aubin Mutschler, a local high school intern and then she shares some of her favorite episode guests and a few big announcements.
Tune into this special episode to learn about the show and help us celebrate.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
2021-10-0612 minThe Global Marketing ShowFrom Small-Town of Coldwater, Ohio to Global Executive - Show #55Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally.
She learned how to connect with people by hanging out in the coffee shop with the old guys.
Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world.
This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader who wants to access books online in any la...2021-09-2956 minThe Global Marketing ShowCalculated Risk Taker Expands Fast - Show #54Mario Nawfal, Founder of Froothie and 6 other companies, is an interview you don’t want to miss.
His early success in business and his relationships around the world are impressive.
He’s personable and insightful in talking about his motivations, his companies, and his strategies.
Listen to how he develops influencers differently in both B2C and B2B companies.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https...2021-09-2253 minThe Global Marketing ShowGlobal LinkedIn Ads Are More Affordable - Show #53AJ Wilcox, Founder of B2Linked, is a whiz at social media ads and decided to specialize in LinkedIn ads when he opened his agency B2Linked.
His journey from a mission in the Ukraine to a Global LinkedIn ads specialist is fascinating.
Even if you never wanted to know about paid advertising in the US versus international markets, check out this episode. It might have you take new actions.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with AJ - https://www.linkedin.com/in/wilc...2021-09-151h 01The Global Marketing ShowFrom Socialist to Global Entrepreneur - Show #52Aleksandra Efimova, CEO of Russian Pointe Group International and FLX Stretch, was born in Russia during a time without entrepreneurs.
Aleksandra moved to the US and began her pursuit of the American Dream in her college dorm.
She now runs two global companies that source, sell, and support serious dancers with dance products and casual athletes with stretching.
In this fascinating conversation, see how Aleksandra lives her belief that the worst regrets come from not trying.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect wi...2021-09-0853 minThe Global Marketing ShowIt’s Clean and Safe Around the World - Show #51Brian Jones, Global Products Sales Manager at Geocomp, had little experience with the international community prior to becoming a global sales manager.
Before his first trip abroad, he felt worried about language issues, cleanliness, and safety of other countries.
Now, he’s a seasoned traveler and global citizen.
His advice - seek out your local state export support agency and recognize we are all people.
Listen to why stress load in his industry is a good thing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
C...2021-09-0151 minThe Global Marketing ShowSustainable Small Farmers Sell Globally - Show #50Marty Parisien, CEO of Singing Dog Vanilla, is fascinating.
He’s a master relationship builder with people from around the world, no matter the languages spoken.
He’s grown his successful business only on handshakes - with small farmers in Indonesia to buyers at Whole Foods.
In this episode learn why he does this and how “Singing Dog Vanilla” got its name.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Marty - https://www.linkedin.com/in/marty-parisien-50101819/
Music: Fiddle-De-Dee by Shane Ivers...2021-08-251h 08The Global Marketing ShowGlobal Community Building - Show #49Dani Weinstein, Senior Director of Customer Community and Growth at Kaltura, knows how to build global communities - and he’s done so for the companies where he’s worked.
Strong online customer communities drive engagement as much as gathering regularly at the softball field.
It’s fascinating to hear him discuss what drives successful global communities - numbers of members, language, thought leaders and more.
“Yala yolo” - listen to this episode and learn what that means!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with...2021-08-1859 minThe Global Marketing ShowEven Home Based Start Up Businesses Are Global - Show#48Barbara Mowat, President and Founder of GrowYourBiz, started a company pre-internet to help small, home based businesses grow.
She taught owners in Afghanistan, Slovenia, India, Bangladesh, Pakistan and other countries how to grow from $5,000 in revenue to upwards of $1 million.
Fast forward to today, she’s still working with business owners through virtual peer to peer learning to help them grow.
Listen as she describes the steps it takes to grow from your home to across the globe.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Conn...2021-08-111h 02The Global Marketing ShowGlobally Transforming and Growing a Large Company - Show #47Eric Stine has served as Chief Revenue Office, Chief Innovation Officer, and Chief Expert at SAP and other well-known companies.
His passion, strategic thinking, and ability to build teams comes across in this engaging interview about how to transform large companies to adapt to changing customer demands.
Hear how SAP changed to a SAAS model by being clear on a common purpose and having flexibility with global implementation.
And, then learn the formula for implementation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Eric...2021-08-0400 minThe Global Marketing Show88 Countries and Counting! - Show #46Babs Ryan is a dynamite!
She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”!
Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.”
While he dropped out, she succeeded.
Listen to her share her wealth of stories about her global experiences in marketing.
Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki; and how the...2021-07-281h 01The Global Marketing ShowPlan Early for a Global Medical Device Launch - Show #45Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices.
He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.
He also shares his “Tell don’t Ask; Lead don’t Follow advice.”
The biggest mistake he sees - not thinking about global markets from the star...2021-07-2152 min