Shows
Growth ModeThe $2B Expired Listing Jump‑Ball, What Zillow’s Lawsuit Means & The 50‑Year Mortgage DebateTom Ferry and Jimmy Mackin break down the three biggest stories shaping the real estate market right now, and what smart agents should be doing about them.
First up: the $2B expired listing jump-ball happening January 1. Why it matters, what’s working right now, and the playbook top agents are already using to turn expireds into listings…without sounding like every other salesperson in their market.
Then, they unpack the new class action lawsuit against Zillow. The allegations, the fallout, and what it signals about lead flow, mortgage quotas, and the future of referral-based business.
2025-11-2550 minGrowth ModeHow to Use AI in Your Marketing (Proven Case Study) with Chris SmithJimmy Mackin sits down with Chris Smith to break down the AI-powered content system that helped him 10x his reach - without adding headcount or lowering quality.
They walk through the exact GPT setup Chris uses to produce high-performing content daily, how he built a flywheel that feeds itself, and the mindset shift agents need to go from grinding to growing.
Here’s what’s covered:
Why most marketers are stuck on “what to post” - and how AI solves the content bottleneck once and for all
How Chris built four custom GPTs (and what eac...
2025-11-1848 minGrowth ModeCreator Routines, Testing at Scale, and the Strategy Behind $400M with Ken PozekThis episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead.
They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like to build a scalable real estate media engine that runs off organic traffic.
Here’s what’s covered:
Why most agents overcomplicate video, and what to start doin...
2025-11-1133 minGrowth ModeZillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a MoatZillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search.
This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business.
Here’s what’s covered:
Many agents are managing their sphere and past clients in a system now governed by Zillow’s terms - they discuss why that co...
2025-10-2839 minGrowth Mode“I Need to Do Something Different”: The Playbook for Finding Hidden MarketsA client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode.
Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand.
Inside this episode:
What most agents get wrong when they market to investors (and how to fix it)
How to use tit...
2025-10-1436 minGrowth ModeThe Growth Playbook: Strategies to Scale, Acquire, and Win Before the Market TurnsGrowth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale.
You’ll hear:
Why agents who survived 2008 are paying attention to this market moment
The 3 advanced growth modes Jay Abraham teaches (and how top teams are using them now)
What to offer, when to acquire, and how to know if your market’s ready for expans...
2025-10-0138 minGrowth ModeHow to Turn Every Listing Into More ListingsIn this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings.
If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:
The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard - and why it drives more listing leads than your typical Just Listed ad...
2025-09-1614 minGrowth ModeAI Agent Mode & The Instagram Lead Funnel Making $400K in GCIGrowth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation.
They break down:
The forward edge of Agent Mode—and how AI is moving from assistant to co-worker
A faceless Instagram strategy that pulled $400K in GCI without stepping on camera
Why GPT‑5 might not be your go-to anymore (and what’s better for content-heavy tasks)
A new free tool that finds “Deal of the Week” properti...
2025-09-0945 minGrowth ModeHow Real Estate Teams Are Growing in a Flat Market, and What Solo Agents Can Steal from ThemGrowth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.
They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.
For solo agents, this episode is a playbook: how to choose one marketing lane and go all in...
2025-09-0242 minGrowth ModeThe 8 Rules for Growth: Smart Hires, Time-to-Value, and High MarginsWhat separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last.
We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a requirement. And what it actually takes to build products people want to talk about (and pay for).
Plus: what early employees must bring to the table, how to avoid...
2025-08-191h 13Growth ModeBillboards in 2025, 10 Hooks to Steal Today, and the Performance Tracking System Every Sales Leader Should UseBillboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective.
Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it.
And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect...
2025-08-121h 16Growth ModeNew AI Agent Mode Explained & What to Do When a Listing Won’t SellJimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off.
Then they dive into a problem every agent’s facing right now: what to do when a listing won’t sell. From reverse offers to seller psychology to managing expectations, this is about getting tactical in a tough mark...
2025-08-0558 minGrowth ModeGEO vs SEO, AI’s New Role in Real Estate, and the Script That Actually Gets You ReferralsTom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen.
Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate warm leads, without feeling transactional.
Also in this episode:
Structured lists, transaction history, and bios—which signals AI trusts most (and why one agent’s self-published list o...
2025-07-2951 minGrowth ModeForecasting with AI, 3 Magic Phrases, and The Always-On Ad FormulaTom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates.
2025-07-2949 min