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PR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastThe Future of PR: Exploring Four Generations in the WorkforceEpisode NotesFred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are reshaping the industry and impacting the four generations working within it.Moderated by Barby K. Siegel, Global CEO of Zeno Group, the panel explores questions like:How do different generations view AI’s role in the future of PR?...2025-04-2457 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastA conversation with Chantelle Darby, Accel's VP of CommunicationsBurghardt Tenderich,  Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for students and young professionals starting out in the industry.Featuring: Chantelle Darby,  VP Communications, AccelHost: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relati...2025-04-1636 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations Podcast2025 USC Annenberg Relevance Report: AI ActivatedFaryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief...2025-03-2444 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastAI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael SullivanEpisode Summary:New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year. Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the s...2024-11-2633 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastStrengthening workplace culture through communication, with David Michaelson, PhDUSC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/def...2024-11-0435 minPreventive ProsPreventive ProsPFAS with Lida Chatzi, MD, PhDLida Chatzi, MD, PhD is professor of population and public health sciences in the Department of Population and Public Health Sciences at Keck School of Medicine of USC. She has more than 20 years of experience in environmental health research and a track record of research productivity in multi-disciplinary translational settings (R01s, R21s and U01) focusing on the influence of environmental chemical exposures on health outcomes by integrating human population data and experimental study designs. She has demonstrated her leadership skills as Director (USC Center for Translational Research on Environmental Health) and Deputy Director [NIEHS-funded P30...2024-04-3015 minPreventive ProsPreventive ProsAsthma and Environmental Justice in the Salton Sea with Shohreh Farzan, PhD and Connie Valencia, MPH, CHES, PhDShohreh Farzan, PhD is an environmental epidemiologist, with a background in molecular biology and toxicology. Farzan’s research focuses on the impact of environmental contaminants on maternal-child health, with a special interest in cardiometabolic health. Much of Farzan’s work focuses on the role of environmental exposures in altering preclinical indicators of cardiovascular and metabolic disease risk, particularly during vulnerable lifestages, such as childhood and pregnancy. Within the Maternal and Developmental Risks of Environmental and Social Stressors (MADRES) study, a NIMHD-funded Center of Excellence on Environmental Health Disparities Research, she focuses on the role of prenatal air poll...2024-04-1725 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastA Deep Dive into Gen Z's Scrolls with Day One Agency's Josh RosenbergIn this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media landscape. Josh shares his insights on how brands can tap into these behaviors to make a meaningful impact on a generation that is reshaping the rules of engagement.Fred and Josh discuss how the concept of "prime time" has evolved into...2024-03-2126 minPreventive ProsPreventive ProsCommunity Outreach, Genetic Testing and Colorectal Cancer in Hispanic Populations with Mariana Stern, PhDMariana Stern, PhD is a professor of clinical population and public health sciences and urology, and the Ira Goodman Chair in Cancer Research. Stern is co-lead of the CoGENES program along with Lourdes Baezconde Garbanati, and associate director for population science at USC Norris Comprehensive Cancer Center. Stern obtained her undergraduate training in Biology at the University of Buenos Aires, School of Sciences, in Argentina with a focus on molecular and evolutionary genetics. She obtained her PhD in Cancer Biology at the University of Texas-MD Anderson Cancer Center and pursued postdoctoral training in molecular epidemiology at the N...2024-03-0524 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastUnwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica AdelmanM&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how wor...2024-02-0836 minPreventive ProsPreventive ProsThe Effect of the COVID-19 Pandemic on Children's Activity Levels with Genevieve Dunton, PhD, MPHGenevieve Dunton, PhD, MPH is a professor of population and public health sciences and psychology, and chief of the Division of Health Behavior Research in the Department of Population and Public Health Sciences at Keck School of Medicine of USC. Dunton's research examines health behaviors related to chronic disease risk in children and adults, with a focus on physical activity and nutrition. Dunton is the Director of the USC REACH (Real-Time Eating Activity and Children's Health) lab, whose goals are to develop, test, and...2023-11-1429 minPreventive ProsPreventive ProsPursuing Prevention of Acute Lymphoblastic Leukemia (ALL) with Adam de Smith, PhDAdam de Smith, PhD is an assistant professor of population and public health sciences in the Department of Population and Public Health Sciences at Keck School of Medicine of USC. He is a member of the USC Center for Genetic Epidemiology and the USC Norris Comprehensive Cancer Center. de Smith is a genetic epidemiologist with a research focus on identifying the causes of acute lymphoblastic leukemia (ALL), the most common childhood cancer. He leads studies investigating the role of common and rare genetic variants in ALL etiology, with a particular interest in elucidating the increased ALL risk in Latinos...2023-11-0717 minThe AnnenverseThe AnnenverseIs Activism the Future of Journalism?Journalists have traditionally been expected to completely detach their own opinions from their work. But now that standard is beginning to evolve in a way that accepts the inherent bias of reporters. But how much is too much? Diving deep into these important topics at the very heart of modern journalism, we bring in two viewpoints from our USC Annenberg community. Myah Genung, chief program officer for Charlotta Bass Journalism and Justice Lab, and Jen Byers, a master’s student in specialized journalism who is writing her thesis on objectivity and leading the Activism Des...2023-08-1514 minPreventive ProsPreventive ProsSeason 1 Finale: World Drowning Prevention Day and Global Health Work in Uganda with Heather Wipfli, PhDSeason 2 coming Fall 2023!Heather Wipfli, PhD, is a Professor in the Department of Population and Public Health Sciences at the Keck School of Medicine of USC with a joint appointment in the Department of Political Science and International Relation at the Dornsife College of Letters, Arts, and Sciences at USC. She is also the Director of the Undergraduate Degree programs in Health Promotion and Disease Prevention and Global Health. The recipient of several NIH-funded grants, Wipfli's research focuses on international cooperation and governance approaches to improve health, specifically regarding global chronic disease control including tobacco use, obesity...2023-07-2517 minPreventive ProsPreventive ProsCreating Sustainable Antiracist Curricular Change in Higher Ed with Jonathan Cohen, JD, MPhil and Karina Dominguez Gonzalez, DSW(c), MPHJonathan Cohen, JD, MPhil and Karina Dominguez Gonzalez, DSW(c), MPH discuss the Continuous Learning for Antiracist Curricular Change (CLARCC) Fellowship. The fellowship is one of several efforts organized by the Department’s Race, Equity, Diversity and Inclusion (REDI) Council – a dedicated team of faculty, staff, and students – and is part of the national Transforming Academia for Equity (TAE) Initiative supported by the Robert Wood Johnson Foundation.Cohen is Director of Policy Engagement at the USC Institute on Inequalities in Global Health, and a clinical professor in the Department of Population and Public Health Sciences at Keck School...2023-07-1814 minThe AnnenverseThe AnnenverseJoint Effort: PR and Cannabis ResearchThe landscape of the cannabis industry in America has dramatically changed in the 21st century. But with the slow trickle of legislation and cultural changes that have made cannabis more accessible, there are concerns around health effects, misinformation, and visibility. Enter USC Annenberg’s public relations students. As part of their PR 450 capstone class, a group of students worked with the USC Schaeffer Center for Health Policy and Economics to improve ways of getting the Center’s valuable evidence-based insights on cannabis legislation into the hands of those who need it most. Joining our host, journalism major Skye...2023-07-1114 minPreventive ProsPreventive ProsAir Pollution and Pregnancy with Carrie Breton, ScD and Zhongzheng Jason Niu, PhDCarrie Breton, ScD is a professor of population and public health sciences and co-director of the Maternal And Developmental Risks from Environmental and Social Stressors (MADRES) Center for Environmental Health Disparities. Breton is interested in understanding how prenatal environmental exposures and stressors affect epigenetic pathways and maternal and child health outcomes.Zhongzheng Niu, PhD is a postdoctoral scholar in the Department of Population and Public Health Sciences. He has a broad interest in understanding early life environmental risk factors and biological mechanisms for the Developmental Origins of Health and Disease (DOHaD) theory, with a particular focus on...2023-05-2406 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastHow AI is transforming the future of PR and communicationsHow is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into...2023-05-1625 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastPR & Its Role in Mental Health SupportThe COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’s 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on...2023-04-2540 minThe AnnenverseThe AnnenverseEvery News Story is a Climate StoryAs climate change begins to have wider and more devastating consequences, climate journalism has never been more urgent. But reporters in this field face a variety of obstacles including the politicization of global warming and public distrust.Two members of USC Annenberg's community share their insights on this complicated and important topic of modern journalism. Allison Agsten is the director of the USC Center for Climate Journalism and Communication, and journalism student Shreya Agrawal is the editor of the Annenberg Media Earth Desk. Led by our host, journalism major Skye Lee, Agsten and Agrawal discuss underrepresentation in...2023-04-2116 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastMaking an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social EngagementThe USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.While corporate social engagement exists in a variety of fo...2023-04-0435 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastPublic Relations in the Age of Social Media with TikTok Satirist ColorMeLoverlyTikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this new transparent communication.Public relations TikTok accounts are few and far between when compared to news accounts, something Clara has properly taken advantage of. Her personal know-how of pop culture, the current social media buzz, and awareness of what’s going on...2023-02-2139 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastDriving Corporate Activism with Lyft's Dominic CarrHow far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to abortion clinics at legal risk. The team at Lyft was quick to speak out against the legislation, and ensured drivers that they would cover legal fees and offer additional support if they were caught in trouble for bringing people to access...2023-01-3126 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastSeason 4 Coming Next TuesdayOur student-produced podcast series, #PRFuture, returns with all-new episodes and interviews starting on January 31. We continue to look at causes, as featured in the Relevance Report, and introduce listeners to some new voices in the PR industry. Find our past episodes wherever you download your favorites. Find our Relevance Report at annenberg.usc.edu/relevance and our Global Communication  Report at annenberg.usc.edu/gcr. 2023-01-2400 minDornsife DialoguesDornsife DialoguesHow Working Remotely May Improve Lives and CitiesSend us a textIf the trend of remote work persists, how is it likely to affect workers’ quality of life, the profitability of firms, and the economic geography of cities and suburbs?Urban economist Matthew Kahn argues that remote work presents especially valuable opportunities for flexibility and equity in the lives of women, minorities, and young people, and even for those whose jobs do not allow them to work from home. Pew Researcher Kim Parker shares the latest data on how Americans feel about working from home and about their employers.Pa...2022-05-2659 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastThe Future of Corporate ActivismAs a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and supporting social justice issues: K. Corley Kenna, head of communications and policy, Patagonia Dominic Carr, vice president, communications, Lyft Elyse Cohen, vice president, social impact and inclusion, Rare Beauty Sean Greenwood, director of PR and communications, Ben & Jerry’sThe discus...2022-05-1348 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastBuilding With Purpose: Elyse Cohen of Rare BeautyInspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident. But when the brand was being conceptualized, incorporating social responsibility and community impact into the products and everyday practices of a beauty brand was uncharted territory. Enter Elyse Cohen, Vice President of Social Impact & Inclusion at Rare Beauty. Cohen has championed social impa...2021-11-1929 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastCombating Media Bias with Vanessa Otero of Ad Fontes MediaIn 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landscape. While the chart began as Otero’s own content analysis work, today, it is created by a team of professional analysts who are politically balanced, and who review media sources every day. Despite the state of today’s polarized media...2021-10-2232 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastBrand Purpose Best Practices with Burghardt Tenderich and Julia KiefaberCreating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic campaigns that make an impact. Luckily, our team at the Center for Public Relations analyzed almost 300 purpose campaigns in early 2020 to create just such a map. Our associate director Burghardt “BT” Tenderich and director of strategic planning at Weber Shandwick Julia Ki...2021-08-1934 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastSeason 2 Wrap-Up: Fred Cook on Politics, Polarization and PurposeThis past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through our research this past year, we’ve discovered that communications professionals have a significant role to play in creating it. How we work, why we create the content and campaigns that we do and who we stand up for will all play a role in t...2021-07-2936 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastTruth Decay: Discussing Disinformation, Polarization and Data with Jennifer KavanaghPolitical scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth decay” describes four different trends around facts and opinion contributing to the shift away from data: increasing disagreement around facts and data, the blurring of the lines between the two, increased influence of opinion and commentary and declining trust in key institutions.In this e...2021-06-2426 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastHigh Conflict: Understanding Polarization with Bestselling Author Amanda RipleyIn her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, there is still hope for the future, for us to return to a place of good conflict. In this episode, Fred and Amanda discuss some of the ways that corporate communications are impacted by high conflict and might pl...2021-04-1539 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastDinner Discussions and Democracy: Breaking Through Polarization with Philippa HughesFrom cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving them through grassroots efforts to start conversations. Her dinner series, “Looking for America,” aims to bring people together across the political divide to have frank conversations about politics and try and find common ground. In this episode, Fred and Philippa discuss the current state of polar...2021-04-0134 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastThe Polarization Problem: Media Perspectives on Bridging the Divide with Christina BellantoniWhile it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Bellantoni, an expert on all things politics and polarization who spent 12 years reporting in Washington, about the future of polarization. In this episode, Fred and Christina discuss how we can combat some concerning predictions for...2021-02-2530 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastA Conversation with NextGen PR PractitionersThe Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we talked with three USC Annenberg PR students who tackled various aspects of the future of our industry in their essays for the 2021 Relevance Report to discuss the habits of their generation and where they think the communications industry is headed. Adrine...2021-02-0729 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastInauguration Special: Communicating in the Divided States of AmericaAs we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more. As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether w...2021-01-2017 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastThe Time is Now: Diversity, Equity and Inclusion in 2021This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a work environment where everyone sees themselves represented and feels comfortable speaking their mind.In this episode, our guests Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moor...2021-01-1135 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastLive Entertainment and Experiences: What Brands Need to Know in 20212020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Futu...2020-12-0941 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastMelissa Waggener Zorkin on Finding your Purpose — And Leading With ItFulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy.  Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the impo...2020-10-2923 minViterbi Voices: The PodcastViterbi Voices: The PodcastLGBTQ+ Students in Engineering Live ChatCheck out last week's Live Chat where students talk about their experiences being an engineering within the LGBTQ+ community at USC. USC QuEST ( quest@usc.edu and @usc_quest ) is a USC Viterbi student organization that supports queer students in engineering and science; if you have specific questions, feel free to contact them directly.Text us a Question or Comment - it may be on our next episode!2020-10-211h 04PR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastSeason 1 Wrap-Up: Fred Cook on New ActivismIn this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report. In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for act...2020-10-1527 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastCarolyn DeWitt on Rock the Vote's Brand Partnerships for Civic EngagementAs we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely. Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting...2020-10-0429 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastChristopher Miller on Ben and Jerry’s Flavor for ActivismBen and Jerry’s has always been known for serving delicious ice cream with extra scoops of peace, love and justice. Social mission has always been an integral part of the company’s day-to-day operations — so much so that Ben and Jerry’s has their own in-house activism department. Christopher Miller is the head of this activism team. A few months ago, he drafted Ben and Jerry's second statement in support of Black Lives Matter following the killing of George Floyd, which was lauded within the PR industry as one of the most successful corporate statements on racial justic...2020-09-0930 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Murat CankaraWriting Turkish with Armenian letters — Dr. Murat Cankara teaches Turkish language and literature at the Social Sciences University of Ankara. He talks to Institute Director Salpi Ghazarian about how and why 2,000 Armeno-Turkish novels and other works were published over centuries. For more, visit Armenian.usc.edu. Additional Resources: Listen to Cankara’s talk at Innovate Armenia 2016: https://apple.co/3hDR5kC. To read some of Cankara’s articles, visit: https://asbu.academia.edu/MuratCankara.2020-08-2852 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastUSC Annenberg School's Henry Jenkins and Robert Kozinets on Fan ActivismFrom Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives. In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of respond...2020-08-1735 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastKelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’sCorporate activism has long been sewn into the fabric of Levi Strauss and Company, and over the past seven years, senior vice president and chief communications officer Kelly McGinnis has continued to uphold Levi Strauss’ reputation as a pioneer in tackling social issues. Bringing her background in social work to the table, Kelly has continued to seek out new opportunities to foster change in the corporate world through employee activism, activist partnerships and corporate coalitions. In this episode, Kelly discusses the power of listening to employee opinions, emphasizing that many of the company’s most memorable actions in re...2020-07-3032 minBedrosian Bookclub PodcastBedrosian Bookclub PodcastCareAn interview with author of Care: Stories, Christopher Records. (Follow Records on Twitter: @cdrecords001) Care: Stories is the fiction debut by USC Price alum, Christopher Records. Records aims to show "ordinary queer people living ordinary lives in an ordinary place." The ordinary place in question is the Inland Empire, which depending on who is defining the area is as vast as Riverside and San Bernardino counties. The vastness of the place adds a sense of "stagnation and loneliness and cruelty," for the characters in the stories. Explore the ways in which place and care...2020-07-1438 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastDamon Jones on CSR in the Age of New Activism: How P&G is Changing the TideDamon Jones has been challenging gender stereotypes, promoting sustainability and fighting for racial equality for the past 23 years through his work at Procter and Gamble. Since being promoted to P&G's chief communications officer at the outset of the COVID-19 pandemic, Damon has continued to foster important discussions within P&G’s audiences and enact positive social change in the corporate landscape. In July 2020, he was named the most influential person in public relations and business on the PR Week U.S. 2020 Power List, and is the first Black man to top the list in its 14-year history. I...2020-07-1430 minUnpacking Armenian StudiesUnpacking Armenian StudiesInch by Inch: SummerDuring a summer of cancelled plans due to the pandemic, here is a summer, in the form of memories, in this episode of Inch by Inch.  Inch by Inch is an attempt to explore little aspects of daily life and connect them to larger themes through a prism of memories and an Armenian cultural and linguistic twist. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu. 2020-07-0709 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastApril Reign on #OscarsSoWhite, Racial Justice and Social Media ActivismAs she watched the Oscars from her living room, attorney April Reign tweeted a single hashtag that would change the conversation around diversity and inclusion in Hollywood forever. #OscarsSoWhite started a movement that led her to devote her life to activism, working to amplify traditionally underrepresented voices in the entertainment industry. In this episode, April discusses how social media is propelling conversations around race, discrimination and social inequity to greater national attention, and how this phenomenon is playing an essential role in the recent resurgence of the #BlackLivesMatter movement. As an equity advisor for Sephora, April also offe...2020-06-2532 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Marc Mamigonian50 years of Armenian Studies at NAASR — Marc Mamigonian is the Director of Academic Affairs at the Natl. Assn. for Armenian Studies and Research in Massachusetts. He discusses the trajectory and infrastructure of the field with Institute Director Salpi Ghazarian, and about the demand for rare books.   Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu.  2020-06-1733 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastJamie Margolin on Leading Youth to Power: PR and Activism in Zero HourAt age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.2020-06-0919 minUnpacking Armenian StudiesUnpacking Armenian StudiesInch by Inch: PicklesPickles and personal memories of pickling, plus added cultural and linguistic flavors in this episode of Inch by Inch. Inch By Inch is an attempt to explore little aspects of daily life and connect them to larger themes through a prism of memories and an Armenian cultural and linguistic twist.  Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu.  2020-06-0208 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Barlow Der MugrdechianOne of the oldest Armenian Studies programs in the US is directed by a 3rd generation Fresnoan. Barlow Der Mugrdechian is the Coordinator of the Armenian Studies Program & Director of the Center for Armenian Studies at California State University, Fresno. He speaks to Institute Director Salpi Ghazarian about growing up in Fresno, visiting Soviet Armenia, wanting to learn Classical Armenian & studying with Armenian Studies giants. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu.2020-05-2743 minUnpacking Armenian StudiesUnpacking Armenian StudiesInch by Inch: BreadIn this episode, the Institute’s Chitjian Researcher Archivist Gegham Mughnetsyan talks about bread in personal memories and its cultural and linguistic appearances in the Armenian context. Inch By Inch is an attempt to explore little aspects of daily life and connect them to larger themes through a prism of memories and an Armenian cultural and linguistic twist. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu.2020-05-1905 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth ActivismMarch for Our Lives began in a small town in Florida, but its student organizers went on to spearhead the largest single-day protest against gun violence in U.S. history. The organization registered over 50,000 new voters and spurred the highest percentage of youth voter turnout ever in the 2018 midterm elections.In part two of our interview with March For Our Lives co-founder Brendan Duff, Brendan discusses why the March For Our Lives organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with corporations and which public relations tactics...2020-05-1920 minPR Future, the USC Center for Public Relations PodcastPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth ActivismOn February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto media relations manager, how he used public relations tools early on to bring their messages to a global stage....2020-05-1921 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Donald MillerStudying genocides and religion — Dr. Donald Miller, co-founding director of strategic initiatives for the Center for Religion and Civic Culture at USC, studies global religious trends. He talks to Institute Director Salpi Ghazarian about oral histories of Rwandan and Armenian genocide survivors and the questioning of faith during atrocities. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu. For more, read Miller's latest book Becoming Human Again: An Oral History of the Rwandan Genocide Against the Tutsi.2020-05-071h 00Viterbi Voices: The PodcastViterbi Voices: The PodcastBiomedical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and two faculty members from the Biomedical Engineering Department: Prof. Maral Mousavi and Prof. Eun Ji Chung. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from the distinction between hard sciences and engineering to research in BME on Covid-19.Tune in to learn all about biomedical engineering!This episode was recorded April 16th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduText us a Question or Comment...2020-04-181h 00Viterbi Voices: The PodcastViterbi Voices: The PodcastIndustrial and Systems Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Industrial and Systems Engineering Department: Prof. James Moore, Prof. Kurt Palmer, and Prof. Yalda Khashe. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from the broad scope of industrial and systems engineering to the special ISE senior year capstone project.Tune in to learn all about industrial and systems engineering!This episode was recorded April 16th. Updates on USC’s response to COVID-19 can be found here: coronavirus.usc.ed...2020-04-181h 12Viterbi Voices: The PodcastViterbi Voices: The PodcastChemical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Mork Family Department of Chemical Engineering & Materials Science: Prof. Robert Young, Prof. Iraj Ershaghi, and Prof. Steve Nutt. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, discussing everything from research in the Chemical Engineering department to the future of the field.Tune in to learn all about chemical engineering!This episode was recorded April 13th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduText us a Qu...2020-04-151h 01Unpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Mehmet PolatelConfiscation and destruction — Dr. Mehmet Polatel is a historian and a postdoctoral fellow at the USC Shoah Foundation, researching the confiscation and looting of Armenian properties during the genocide. He speaks with Institute director Salpi Ghazarian about the dispossession of Armenians and the late Ottoman Empire. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu.2020-03-2247 minViterbi Voices: The PodcastViterbi Voices: The PodcastHow We Found Community through USC HousingIn this episode, the podcast team discusses the communities we were able to build in USC Housing and share our favorite memories and stories from our first-year housing experiences at USC. As many of you begin to make your college decisions later this spring, you may be unable to travel to campus. Hopefully, this episode can help illuminate what it is like to live in a dorm and help you make your decision on what sort of housing is best for you.Please note that this episode was recorded throughout the week of March 9th. While we will try...2020-03-1638 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Sato MoughalianHow did the Armenian ceramic tradition go from Kutahya, Turkey to Jerusalem? What is the place of material culture in the loss of genocide & the renewal that came after? Flutist & author Sato Moughalian talks about her grandfather, David Ohannessian’s role in that journey & about her book, Feast of Ashes. Learn more about the USC Institute of Armenian Studies at http://armenian.usc.edu. "Sisters" by John Hadfield, performed by Perspectives Ensemble members Sato Moughalian, Jacqui Kerrod, & John Hadfield.2020-03-0639 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Keith David WatenpaughThe refugee as the ultimate modern person — Keith David Watenpaugh, professor and founding director of Human Rights Studies at UC Davis, studies the contemporary Middle East and the role of refugees and displaced persons in world history. He speaks to Institute director Salpi Ghazarian about being an activist scholar, the role of human rights in developing policy, and the Article 26 Backpack, a toolkit for academic mobility. Learn more about the USC Institute of Armenian Studies, at http://armenian.usc.edu.2020-02-2148 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Rik Adriaans"Those who criticize it will also dance to it at weddings." Anthropologist Rik Adriaans speaks to Institute director Salpi Ghazarian about ethnomusicology, patriotic music videos, post-socialism and the “R” word. Dr. Adriaans, a teaching fellow in digital anthropology at the University College London, studies the politics of Armenian public culture and the anthropology of rabiz music.  To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2020-01-3134 minBedrosian Bookclub PodcastBedrosian Bookclub PodcastChildren of the DreamAn interview with author of Children of the Dream: Why School Integration Works, Rucker C. Johnson. (Follow Rucker on Twitter: @ProfRucker) Rucker stopped by USC for a conversation with the Gary Painter, Director of the Sol Price Center for Social Innovation. While on campus, Rucker was also gracious enough to spend some time with our Executive Director, Aubrey Hicks. The conversation covers the goals behind the book and the hopeful idea that we can provide good education for our children given what we've learned in the 65 years since the Brown v. Board of Education decision. 2019-12-0948 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Zeynep Devrim GürselRenunciation of nationality — Dr. Zeynep Devrim Gürsel, Professor of Anthropology at Rutgers University, analyzes photography as a tool of governmentality. In this episode of Unpacking Armenian Studies, Gürsel speaks to Institute director Salpi Ghazarian about "mugshots taken in anticipation of a crime yet to be committed" as a consequence of Ottoman legislation. These photos of Armenian emigres, usually taken by Armenian photographers, became an early mode of border surveillance technology. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. View Coffee Futures at www.coffeefuturesfilm.com.2019-12-0949 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Ayşenur KorkmazRoots, socio-spatial attachments and merging identities — Ayşenur Korkmaz is a Ph.D. Researcher at the University of Amsterdam, exploring the post-genocide understandings of the Armenian homeland ("Yerkir"). She speaks to Institute director Salpi Ghazarian about participating in Armenian “pilgrimages” through Turkey, to what were Western Armenian towns and villages. Korkmaz is currently a fellow at the USC Shoah Foundation. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-10-0944 minMatch VolumeMatch VolumeUSC takes charge to lead a more sustainable worldFor more information on USC's Center for Sustainability Solutions: https://sustainabilitysolutions.usc.edu/A special thank you to Eileen Chen and Aissatou Balde for contributing to this episode. Follow us on Instagram @matchvolume for updates; thank you to Maria Takigawa for her social media contributions. 2019-10-0422 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Deputy Foreign Minister of Karabakh Armine AleksanyanArmine Aleksanyan, Deputy Foreign Minister of Nagorno Karabakh, took the stage at Innovate Armenia for a conversation on Karabakh with the Institute's Deputy Director, Dr. Shushan Karapetian. Aleksanyan then stayed on stage to present on 'Real Life in an Unrecognized Republic.' These talks were recorded live at Innovate Armenia on May 18, 2019 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.  2019-09-2629 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Apo BoghigianJournalism from Los Angeles to Yerevan – For over 30 years, Apo Boghigian was the editor-in-chief of Asbarez, a daily bilingual Armenian newspaper in L.A. This month, he assumes the directorship of the Civilitas Foundation, and its media outlet CivilNet, in Armenia. Boghigian speaks to Institute Director and Civilitas co-founder Salpi Ghazarian, about his lifelong career in journalism and his new role. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-09-0546 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Armen Der KiureghianIsfahan to Berkeley to Yerevan – Dr. Armen Der Kiureghian’s career is as diverse as it is long. The engineer turned university president speaks to Institute Director Salpi Ghazarian about his personal, educational, and professional trajectory. He focuses on the founding of the American University of Armenia, in partnership with Mihran Agbabian, Stepan Karamardian, and Louise Manoogian Simone. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-08-2752 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Tsoleen Sarian (Project SAVE)Photo literacy and identity – Tsoleen Sarian, Exec. Director of Project SAVE - The Armenian Photograph Archive, based in Boston, talks about the significance of understanding, preserving, and digitizing historic documents. In conversation with Institute Director Salpi Ghazarian, Sarian discusses how generations are finding ways to engage with Armenia and how Project SAVE is gathering documents from pre to post genocide. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-08-2239 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Armenia’s Deputy Minister of Education and Science Arevik AnapiosyanArevik Anapiosyan, Armenia's Deputy Minister of Education and Science, discusses Armenia's post-“velvet revolution” education policies – the challenges, strategies, and solution. This talk took place at Innovate Armenia on May 18, 2019 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-08-0517 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Robert Koptas, Editor of Istanbul-Based Aras Publishing HouseRober Koptas is the editor-in-chief of Aras Publishing, an Istanbul-based publishing house co-founded in 1993 by Hrant Dink, Mkrtich Margosyan, and Yetvart Tovmasyan. Koptas was previously editor-in-chief of Hrant Dink’s Agos newspaper. He spoke at Innovate Armenia about Istanbul’s Armenian community and his experience with hyphenated identities. This talk was recorded live on April 2, 2016 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-08-0121 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series on Healthcare Policy with Armenia’s Minister of Health Arsen TorosyanArmenia’s Minister of Health Arsen Torosyan discusses the country's healthcare policy with Dr. Kim Hekimian, Assistant Professor of Nutrition in Pediatrics at Columbia University, and Dr. Shant Shekherdimian, Assistant Professor of Surgery at UCLA. The conversation was recorded live at Innovate Armenia on May 18, 2019 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-07-2229 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Reddit Co-Founder Alexis OhanianKnown as the mayor of the Internet, Reddit Co-founder Alexis Ohanian headlined the first ever Innovate Armenia. He spoke about his commitment to the past 100 years of the Armenian narrative, but also about his excitement for the next 100 years. This talk was recorded live at Innovate Armenia on February 21, 2015 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.  2019-07-1530 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Vahe BerberianArtist, author and playwright Vahe Berberian is best known for his comedy stand-up routines about life in Armenia and the diaspora. He spoke at the first Innovate Armenia about the necessity of revamping Armenian culture, and learning how to laugh without feeling guilty. He covered a wide range of themes including preservation of language, investing in artists, and creating role models. This talk was recorded live at Innovate Armenia on February 21, 2015 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-07-0920 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Jens KreinathHarissa in Musa Dagh – Anthropology Professor Jens Kreinath of Wichita State University discusses his research with Salpi Ghazarian, director of the USC Institute of Armenian Studies. Dr. Kreinath studies shared pilgrimage sites and Christian-Muslim relations in Hatay – historical Antioch, the southernmost province of Turkey, and home to Musa Dagh survivors in Vakifli, Turkey’s only remaining Armenian village. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.       References: Kreinath, Jens. 2017. "Aesthetic Dimensions and Transformative Dynamics of Mimetic Acts: The Veneration of Habib-i N...2019-07-0247 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series on Armeno-Turkish with Dr. Murat Cankara (Social Sciences University of Ankara)Professor Murat Cankara, who teaches Turkish Language and Literature at the Social Sciences University in Ankara speaks on the question of identity in Armeno-Turkish texts -- decades of publications of Turkish language works written in Armenian characters. This talk took place at Innovate Armenia on April 2, 2016 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-07-0114 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series on Mixing Identities with Dr. Manuel Pastor (USC)Professor Manuel Pastor, USC Turpanjian Chair in Civil Society & Social Change, and Distinguished Professor of Sociology and American Studies and Ethnicity, spoke on Mixing Identities: Immigrant Integration in Los Angeles. Dr. Pastor is also the director of the USC Program for Environmental and Regional Equity and for the USC Center for the Study of Immigrant Integration. This talk took place at Innovate Armenia on April 2, 2016, at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-06-2618 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series on Translating Zabel Yesayan with Professor Mehmet Fatih Uslu (Istanbul Shehir University)Dr. Mehmet Fatih Uslu, Assistant Professor of Turkish Language and Literature at Istanbul Shehir University, translated Zabel Yesayan's works from Armenian to Turkish. In this episode, Dr. Uslu talks about his "adventure with Armenian and with Zabel Yesayan." This talk took place at Innovate Armenia on May 18, 2019 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-06-2413 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Dr. Ari Sekeryan (University of Oxford)Dr. Ari Sekeryan, an honorary fellow of Oriental Studies at the University of Oxford, speaks about growing up and learning to be Armenian in Turkey. This talk took place at Innovate Armenia on September 23, 2017 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-06-2212 minUnpacking Armenian StudiesUnpacking Armenian StudiesInnovate Series with Armenia’s Deputy Minister of Nature Protection - Dr. Irina GhaplanyanDr. Irina Ghaplanyan is Armenia’s Deputy Minister of Nature Protection. She earned a PhD in political science from the University of Cambridge and is a published author specializing in states in transition, conflict resolution, and security studies. In this episode, Dr. Ghaplanyan discusses Armenia’s evolving environmental policy. The talk took place at Innovate Armenia on May 18, 2019 at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-06-2014 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Victor AgadjanianMysteries, miracles, and occasional miseries – Dr. Victor Agadjanian, professor of sociology at UCLA, comes across these phenomena in his research. From studying Swahili, to sexual risks of migrant women in Russia, to gender ideology in Karabakh, he focuses on social demography, migration, and sexual and reproductive health and behavior. In conversation with Salpi Ghazarian, director of the USC Institute of Armenian Studies, Dr. Agadjanian discusses his path to studying similar issues in disparate places, from Africa to Armenia. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.   Ref...2019-06-1845 minUSC Radio - A podcast all about the 15241USC Radio - A podcast all about the 15241EP10: USC Radio - Dr. Drew DavidsonEP10: USC Radio - Dr. Drew Davidson Jack packs up the gear and heads over to CMU's Entertainment Technology Center (ETC) to talk with USC resident and enigmatic professor, Dr. Drew Davidson. Drew has worked at CMU for 15 years and currently heads the famed center that was co-founded by Dr. Randy Pausch. Jack and Drew cover a wide range of subjects, from living in USC to technology in entertainment, to the current state of gaming and the legendary Dr. Pausch. Intro and exit music by North Carolina's own Archers of Loaf. ...2019-06-0849 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Bedross Der MatossianFrom Jerusalem to Nebraska, Dr. Bedross Der Matossian, Associate Professor of Modern Middle East History at the University of Nebraska-Lincoln, remembers life in a post-Ottoman city, and describes his path toward a study of the politics of the late Ottoman period. He speaks with Salpi Ghazarian, Director of the USC Institute of Armenian Studies. Dr. Der Matossian is currently president of the Society for Armenian Studies. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. References: Bedross Der Matossian, Shattered Dreams of Revolution: From Liberty to Violence i...2019-06-0653 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Armine AleksanyanKarabakh or Artsakh? Border security or daily life challenges? Armine Aleksanyan discusses these questions in conversation with Salpi Ghazarian, Director of the USC Institute of Armenian Studies. Aleksanyan has been serving as the Deputy Foreign Minister of Nagorno Karabakh (Artsakh) since 2015. She is a graduate of both the Artsakh State University and the Diplomatic Academy of London at University of Westminster. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-05-3147 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Taner Akçam (Part 2)From village boy, to student activist, to prisoner of conscience, to economist turned historian and sociologist, Dr. Taner Akçam has lived many lives. In conversation with Salpi Ghazarian, Director of the USC Institute of Armenian Studies, Dr. Akçam chronicles his unique journey to becoming a leading scholar in Armenian Genocide studies. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. References: Akcam, Taner. Killing Orders: Talat Pasha's Telegrams and the Armenian Genocide. Palgrave, 2018. Akçam Taner, and Kurt Ümit. The Spirit of the La...2019-05-0845 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Taner Akçam (Part 1)He’s a boy from a village near Ardahan, a “revolutionary”, then a “terrorist” in the words of the Turkish government, and now an academic -- Dr. Taner Akçam is a leading historian of the Armenian Genocide. After escaping a Turkish prison, and settling in Germany, he began his research on political violence in the late Ottoman Empire and early Republic of Turkey. In 2008, Dr. Akçam was appointed Chair in Armenian Genocide Studies at Clark University. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. References: Akcam, Tan...2019-05-0139 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Nazan MaksudyanInclusion and exclusion: the challenges of identity formation during childhood in Turkey, and in the study of children during genocide -- Dr. Nazan Maksudyan writes on these topics.  Her research focuses on the history of children and youth in the Ottoman Empire during the 19th and early 20th centuries, with a focus on non-Muslims and gender, sexuality, education and humanitarianism. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. References: Ottoman Children & Youth During World War I (Syracuse University Press, 2019)  “Agents or Pawns? Nationalism and Ottom...2019-04-2340 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies with Dr. Shushan KarapetianLanguage and identity— but this time also about belonging and anxiety (or guilt) – Dr. Shushan Karapetian researches these issues in the framework of heritage languages in a diasporic context. In conversation with Salpi Ghazarian, director of the Institute of Armenian Studies, they discuss the trajectory of bilingual education, and the link between the Armenian language and expressions of Armenianness. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu. References: “Out of the box: Challenging approaches to language transmission in the Diaspora.” Innovate Armenia. University of Southern California. Los Ange...2019-04-1843 minUnpacking Armenian StudiesUnpacking Armenian StudiesUnpacking Armenian Studies - Dr. Lilit Keshishyan 4/9/19Identity, diaspora, literature -- Dr. Lilit Keshishyan explores these topics in a conversation with the Director of the Institute of Armenian Studies, Salpi Ghazarian. Her dissertation examines the representation and reconceptualization of identity in Armenian Diaspora literature focusing on the works of Vahé Oshagan, Hakob Karapents and Vahe Berberian. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.2019-04-0942 minP.S. You’re InterestingP.S. You’re InterestingGregory DeAngeloPS You’re Busted: How bridging silos in research & practice can impact human trafficking irl In this episode of the PS You’re Interesting podcast, Jeff Jenkins talks about human trafficking with Greg DeAngelo, Associate Professor of Economic Studies at Claremont Graduate University. How does an economist get data on human trafficking, and other black market enterprises? What are the pressing questions law enforcement have that academics could help? What are the larger impacts of black market economies? How can we use technology and interdisciplinary work to capture meaningful data? Email: bedrosian.center@usc.edu...2018-12-0527 minP.S. You’re InterestingP.S. You’re InterestingBenjamin A. T. GrahamSocial Network Roles in Foreign Capital and Research  In this episode of the PS You’re Interesting podcast, Jeff Jenkins and Benjamin A. T. Graham, assistant professor in the School of International Relations at USC, discuss the role that migrants can play in bringing foreign capital into countries. He uses case studies from the Philippines and Georgia to get at what kinds of social networks evolve in developing countries.  Migrant affiliated firms have capabilities that other foreign forms can't match, as the social ties between the firm and local people are extremely important in getting things...2018-10-2532 minP.S. You’re InterestingP.S. You’re InterestingSpeaking Your TruthHow It’s Possible to Talk About and Improve Diversity and Inclusion Diversity and inclusion sound like universally accepted ideas, but when we try to talk about how we fall short of them and how we can improve, they become two of the most controversial political sparks in the fire that rages around our American discourse. Many people believe they can’t speak the truth in their hearts, and so they see no path forward. At the USC Price School, we have been challenging this assumption and lifting up these voices to unfurl a path that had been...2018-04-0338 minP.S. You’re InterestingP.S. You’re InterestingThe Risky, Rocky Ride of Today’s Economy . . . and the Central Bankers Who Keep WatchJust when you thought the economy was the only good news you could count on, the stock market took a dive on the heels of Janet Yellen’s exit from the Federal Reserve. Suddenly, Americans everywhere wondered whether the volatility and uncertainty in Washington had finally caught up with the long, steady recovery stretching from those dark days in 2009. Should we be worried? Who’s looking out for the economy? And do they have a plan for the risks that await us in 2018 and beyond? In this episode, USC Price School Dean Jack H. Knott interviews Atlanta Fed...2018-02-211h 02LA Hashtags HerselfLA Hashtags HerselfAll your health and fitness data, and one woman who mines itDonna Spruijt-Metz, MFA, PhD, is the director of the USC mHealth Collaboratory at the USC Dornsife Center for Economic and Social Research. Donna researches ways of using smartphones and other Internet of Things platforms to take individuals' temporally dense, context-specific data, such as mood and eating behaviors, from individuals and devise just-in-time interventions to address obesity. “This is NOT to replace medicine or public health, and I’m not so sure if they’re making it easier. We’re here to make it better.” For more information and to find links to some of the things we talk about chec...2017-10-121h 25Bedrosian Bookclub PodcastBedrosian Bookclub PodcastDream CitiesWade Graham's latest book Dream Cities: Seven Urban Ideas That Shape the World is ostensibly about the architects and the seven big ideas that have shaped contemporary cities across the world. Our discussion centers on whether Graham has fulfilled that mission or whether he's trapped in the confines of an under 350 page book for this massive introduction to urban planning and city history. The answer may lie in the reader rather than the book, listen to the conversation for a lively jaunt through recent architectural history. Find links to some of the things we discuss on our showpage: http...2016-08-2800 min