Shows
Product Market FitnessEp. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All InHighlights from the conversation:Trey’s ability to connect with people (0:55)What attracted Trey to supply chain? (3:59)The BETA journey (7:37)Finding what you do really well, and focusing on it (13:08)Getting honest input from your friend network for what you want to do (16:41)Where is content creation for businesses going in the near future? (25:19)Connecting with Trey (32:42)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, an...2023-05-2334 min
Content is for ClosersEp. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All InHighlights from the conversation:Trey’s ability to connect with people (0:55)What attracted Trey to supply chain? (3:59)The BETA journey (7:37)Finding what you do really well, and focusing on it (13:08)Getting honest input from your friend network for what you want to do (16:41)Where is content creation for businesses going in the near future? (25:19)Connecting with Trey (32:42)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, an...2023-05-2334 min
Product Market FitnessEp. 77 - Adam Robinson of The Robinson Agency on Supply Chain MarketingHighlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into th...2023-05-0940 min
Content is for ClosersEp. 77 - Adam Robinson of The Robinson Agency on Supply Chain MarketingHighlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into th...2023-05-0940 min
Product Market FitnessEp. 76 - Jason Roberts of MODE Global on The Importance of Failure and AdaptabilityHighlights from the conversation:Jason’s background from being fired to his current successes (0:23)Starting over as a broker (4:22)The “luck” of sales (7:49)Data-driven decision making (8:39)The impact of COVID-19 (14:42)MODE’s shift in trajectory (15:57)Improving operations (18:35)Complexity of agent network (19:56)The importance of failure and adaptability (25:47)Pivoting against the challenges (29:09)Creating value for yourself (32:28)Approaching customers with a full solution mindset (37:48)Final thoughts and takeaways (42:12)Keep up with GUEST:Jason Roberts (LinkedIn)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepre...2023-03-2843 min
Content is for ClosersEp. 76 - Jason Roberts of MODE Global on The Importance of Failure and AdaptabilityHighlights from the conversation:Jason’s background from being fired to his current successes (0:23)Starting over as a broker (4:22)The “luck” of sales (7:49)Data-driven decision making (8:39)The impact of COVID-19 (14:42)MODE’s shift in trajectory (15:57)Improving operations (18:35)Complexity of agent network (19:56)The importance of failure and adaptability (25:47)Pivoting against the challenges (29:09)Creating value for yourself (32:28)Approaching customers with a full solution mindset (37:48)Final thoughts and takeaways (42:12)Keep up with GUEST:Jason Roberts (LinkedIn)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepre...2023-03-2843 min
Product Market FitnessEp. 75 - Ed Stockman of newtrul on Redefining the Value PropositionHighlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital co...2023-03-2129 min
Content is for ClosersEp. 75 - Ed Stockman of newtrul on Redefining the Value PropositionHighlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital co...2023-03-2129 min
Product Market FitnessEp. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain IndustryHighlights from the conversation:Whitney’s background and experience (0:55)KCH’s growth in marketing (4:07)Creating a uniform message (7:27)Building a content machine in supply chain (10:19)Recruiting the right fit (11:03)Managing growth in a changing economy (14:09)Company culture and rewards (16:02)What’s coming next for KCH? (17:10)Keeping up with Whitney (19:03)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps servic...2023-03-1420 min
Content is for ClosersEp. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain IndustryHighlights from the conversation:Whitney’s background and experience (0:55)KCH’s growth in marketing (4:07)Creating a uniform message (7:27)Building a content machine in supply chain (10:19)Recruiting the right fit (11:03)Managing growth in a changing economy (14:09)Company culture and rewards (16:02)What’s coming next for KCH? (17:10)Keeping up with Whitney (19:03)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps servic...2023-03-1420 min
Product Market FitnessEp. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove ServiceHighlights from the conversation:What does AVRL do in the space? (0:15)AVRL’s unique approach to delivering white glove service to companies (1:17)What does growth look like in AVRL’s hand-selection of clients? (5:44)The niche approach to gaining quality of customers, not quantity (6:46)Laser focus on delivering results, not promises (8:45)Combating a recession with growth (11:55)Being a voice for the industry on LinkedIn (15:12)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to clos...2023-03-0720 min
Content is for ClosersEp. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove ServiceHighlights from the conversation:What does AVRL do in the space? (0:15)AVRL’s unique approach to delivering white glove service to companies (1:17)What does growth look like in AVRL’s hand-selection of clients? (5:44)The niche approach to gaining quality of customers, not quantity (6:46)Laser focus on delivering results, not promises (8:45)Combating a recession with growth (11:55)Being a voice for the industry on LinkedIn (15:12)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to clos...2023-03-0720 min
Product Market FitnessEp. 72 - Josh Brees of FreightVana on Building a Content Machine InternallyHighlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage di...2023-02-2829 min
Content is for ClosersEp. 72 - Josh Brees of FreightVana on Building a Content Machine InternallyHighlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage di...2023-02-2829 min
Content is for ClosersEp. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a RecessionHighlights from the conversation:Takeaways from Manifest (1:36)Embracing the challenges of growth (4:34)How a possible looming recession is impacting start-ups (8:01)What does growth look like for businesses in 2023? (12:05)Using AI to automate workflow and cut out the fluff of communication (17:33)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn...2023-02-2121 min
Product Market FitnessEp. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a RecessionHighlights from the conversation:Takeaways from Manifest (1:36)Embracing the challenges of growth (4:34)How a possible looming recession is impacting start-ups (8:01)What does growth look like for businesses in 2023? (12:05)Using AI to automate workflow and cut out the fluff of communication (17:33)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn...2023-02-2121 min
Content is for ClosersEp. 70 - The 5 Go-Get Steps for Video ViralityHighlights from the conversation:The virality recipe (7:33)Step 1: Get their attention (12:26)Step 2: Get them to the end (15:27)Step 3: Get them to watch again (21:21)Step 4: Get a reaction (23:46)Step 5: Get a fan (25:32)The five points of execution (27:35)Watch the short here: https://youtube.com/shorts/4NwG371avM8Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based...2022-10-0731 min
Product Market FitnessEp. 70 - The 5 Go-Get Steps for Video ViralityHighlights from the conversation:The virality recipe (7:33)Step 1: Get their attention (12:26)Step 2: Get them to the end (15:27)Step 3: Get them to watch again (21:21)Step 4: Get a reaction (23:46)Step 5: Get a fan (25:32)The five points of execution (27:35)Watch the short here: https://youtube.com/shorts/4NwG371avM8Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based...2022-10-0731 min
Content is for ClosersEp. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus MadanHighlights from the conversation:How Shamus got immersed into the business world (4:52)What drew Shamus to podcasting (13:27)How to get top-level guests on your show (16:08)The next steps in life for Shamus (20:23)The key to viral content (23:54)Links & Resources:Our Future by Michael SikandRobinhood Snacks PodcastTBOY PodcastKeep up with Shamus:Podcast: https://www.mbitpodcast.com/Twitter: https://twitter.com/mbitpodcastLinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer...2022-10-0428 min
Product Market FitnessEp. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus MadanHighlights from the conversation:How Shamus got immersed into the business world (4:52)What drew Shamus to podcasting (13:27)How to get top-level guests on your show (16:08)The next steps in life for Shamus (20:23)The key to viral content (23:54)Links & Resources:Our Future by Michael SikandRobinhood Snacks PodcastTBOY PodcastKeep up with Shamus:Podcast: https://www.mbitpodcast.com/Twitter: https://twitter.com/mbitpodcastLinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer...2022-10-0428 min
Content is for ClosersEp. 68 - Pushing the Limits of Audio Experiences with Michelle KhouriHighlights from the conversation:FRQNCY Media’s unique marketing twist (5:16)Michelle’s unique relationship with audio (6:33)Defining “audio experiences” (12:11)Defining “post-capitalist” (20:09)Objectives that change how we approach content (28:46)The overarching audio strategy (32:59)What Michelle’s proudest of (43:01)Keep up with Michelle:FRQNCY Media: https://frqncy.media/Twitter: https://twitter.com/MichelleKhouriLinkedIn: https://www.linkedin.com/in/michellekhouriContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, an...2022-09-2747 min
Product Market FitnessEp. 68 - Pushing the Limits of Audio Experiences with Michelle KhouriHighlights from the conversation:FRQNCY Media’s unique marketing twist (5:16)Michelle’s unique relationship with audio (6:33)Defining “audio experiences” (12:11)Defining “post-capitalist” (20:09)Objectives that change how we approach content (28:46)The overarching audio strategy (32:59)What Michelle’s proudest of (43:01)Keep up with Michelle:FRQNCY Media: https://frqncy.media/Twitter: https://twitter.com/MichelleKhouriLinkedIn: https://www.linkedin.com/in/michellekhouriContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, an...2022-09-2747 min
Content is for ClosersEp. 67 - Cleaning Out the Fridge: Innovation, Branding, & DistributionHighlights from the conversation:Audio innovation (1:36)The branding process (10:21)Show promotion (16:57)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us...2022-09-2324 min
Product Market FitnessEp. 67 - Cleaning Out the Fridge: Innovation, Branding, & DistributionHighlights from the conversation:Audio innovation (1:36)The branding process (10:21)Show promotion (16:57)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us...2022-09-2324 min
Content is for ClosersEp. 66 - The Par-4 Course of Content Creation with Jon ShermanHighlights from the conversation:Jon’s background and career journey (1:52)Crafting a unique voice (7:56)Building an audience (14:33)Nonconventional book writing (19:15)Keeping your podcast going (25:39)Practical golf knowledge (30:18)Keep up with Jon:Twitter: https://twitter.com/practicalgolfPractical Golf: https://practical-golf.com/The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive mo...2022-09-2034 min
Product Market FitnessEp. 66 - The Par-4 Course of Content Creation with Jon ShermanHighlights from the conversation:Jon’s background and career journey (1:52)Crafting a unique voice (7:56)Building an audience (14:33)Nonconventional book writing (19:15)Keeping your podcast going (25:39)Practical golf knowledge (30:18)Keep up with Jon:Twitter: https://twitter.com/practicalgolfPractical Golf: https://practical-golf.com/The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive mo...2022-09-2034 min
Content is for ClosersEp. 65 - The Keychain to Content Marketing Success with Blythe BrumleveHighlights from the conversation:Upcoming season with the Jags (1:51)Blythe’s career journey (5:29)Launching a show as a single creator (11:58)The importance of remaining curious (18:22)The power in ruthlessly cutting content down (21:31)Aggravations of being a marketing agency (30:12)Keep up with Blythe: https://everythingislogistics.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses le...2022-09-1336 min
Product Market FitnessEp. 65 - The Keychain to Content Marketing Success with Blythe BrumleveHighlights from the conversation:Upcoming season with the Jags (1:51)Blythe’s career journey (5:29)Launching a show as a single creator (11:58)The importance of remaining curious (18:22)The power in ruthlessly cutting content down (21:31)Aggravations of being a marketing agency (30:12)Keep up with Blythe: https://everythingislogistics.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses le...2022-09-1336 min
Product Market FitnessEp. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny GametHighlights from the conversation:Jonny’s background (2:39)How to improve your show (9:42)Technical podcast production tips (14:36)Pulling social assets from your podcast (17:12)Links & Resources:Descript: https://www.descript.com/Audacity: https://www.audacityteam.org/HEARD Prime: https://www.trustheard.com/heard-prime/The Data Stack Show: https://datastackshow.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD he...2022-09-0925 min
Content is for ClosersEp. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny GametHighlights from the conversation:Jonny’s background (2:39)How to improve your show (9:42)Technical podcast production tips (14:36)Pulling social assets from your podcast (17:12)Links & Resources:Descript: https://www.descript.com/Audacity: https://www.audacityteam.org/HEARD Prime: https://www.trustheard.com/heard-prime/The Data Stack Show: https://datastackshow.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD he...2022-09-0925 min
Content is for ClosersEp. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew WarnerHighlights from the conversation:Running a marathon on every continent (4:12)How to get your guests to open up (9:42)The secret to longevity (17:09)How to get your guests excited (20:18)How to stay focussed (23:45)Completing a book’s creative process (29:12)What there’s to be excited about (31:17)Links & Resources:Stop Asking Questions by Andrew WarnerMixergy by Andrew WarnerHow to Win Friends & Influence People by Dale CarnegieFocusmateContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use...2022-09-0633 min
Product Market FitnessEp. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew WarnerHighlights from the conversation:Running a marathon on every continent (4:12)How to get your guests to open up (9:42)The secret to longevity (17:09)How to get your guests excited (20:18)How to stay focussed (23:45)Completing a book’s creative process (29:12)What there’s to be excited about (31:17)Links & Resources:Stop Asking Questions by Andrew WarnerMixergy by Andrew WarnerHow to Win Friends & Influence People by Dale CarnegieFocusmateContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use...2022-09-0633 min
Content is for ClosersEp. 62 - Breakthrough Ideas with Creative ConstraintsHighlights from the conversation:Constraints aren’t always bad (0:51)Types of creative handcuffs (3:47)How to implement creative restraints (18:08)Tweet of the week (29:02)Links & Resources:Invest Like the Best with Patrick O'ShaughnessyScramble.land by Carlton RiffelA Gentleman in Moscow by Amor TowlesContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to cl...2022-09-0226 min
Product Market FitnessEp. 62 - Breakthrough Ideas with Creative ConstraintsHighlights from the conversation:Constraints aren’t always bad (0:51)Types of creative handcuffs (3:47)How to implement creative restraints (18:08)Tweet of the week (29:02)Links & Resources:Invest Like the Best with Patrick O'ShaughnessyScramble.land by Carlton RiffelA Gentleman in Moscow by Amor TowlesContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to cl...2022-09-0226 min
Content is for ClosersEp. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt RaglandHighlights from the conversation:Matt’s career journey (2:53)Getting started in podcasting (9:23)Daily vlogging while employed full-time (13:32)Matt’s content flywheel (24:43)Providing for other creators (30:34)What’s on the content horizon (35:47)Keep up with Matt:YouTube: https://www.youtube.com/c/mattraglandTwitter: https://twitter.com/mattraglandAutomatic Evergreen Service: http://yourweekly.email/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.H...2022-08-3040 min
Product Market FitnessEp. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt RaglandHighlights from the conversation:Matt’s career journey (2:53)Getting started in podcasting (9:23)Daily vlogging while employed full-time (13:32)Matt’s content flywheel (24:43)Providing for other creators (30:34)What’s on the content horizon (35:47)Keep up with Matt:YouTube: https://www.youtube.com/c/mattraglandTwitter: https://twitter.com/mattraglandAutomatic Evergreen Service: http://yourweekly.email/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.H...2022-08-3040 min
Product Market FitnessEp. 60 - One Paid Media Hack for 100+ Weekly ConversionsHighlights from the conversation:YouTube podcast page (3:44)Derek’s paid media strategy (8:20)Best practices for these ads (15:12)Real numbers from real results (17:57)Tweet of the week (20:37)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a...2022-08-2625 min
Content is for ClosersEp. 60 - One Paid Media Hack for 100+ Weekly ConversionsHighlights from the conversation:YouTube podcast page (3:44)Derek’s paid media strategy (8:20)Best practices for these ads (15:12)Real numbers from real results (17:57)Tweet of the week (20:37)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a...2022-08-2625 min
Content is for ClosersEp. 59 - Growing Your Audience to 75,000+ with Barrett O'NeillHighlights from the conversation:Barrett’s business success story (6:12)Why you shouldn’t jump without a safety net (10:52)How to make it through the startup process (17:23)About Brightline Media (21:38)What it’s really like to have a large audience (25:35)How to grow your Twitter audience (29:48)Advice for aspiring influencers (33:38)Trends on the horizon (37:19) Links & Resources:JK MOLINA: https://twitter.com/OneJKMolinaLikes Ain't Cash: https://www.likesaintcash.comKeep up with Barrett:Brightline: https://www.brightlinesocial.com/Twitter: https://twitter.com/barrettjoneillLinkedIn: https://www.linkedin.com/in/barrettoneillContent Is for Closers is a bi...2022-08-2340 min
Product Market FitnessEp. 59 - Growing Your Audience to 75,000+ with Barrett O'NeillHighlights from the conversation:Barrett’s business success story (6:12)Why you shouldn’t jump without a safety net (10:52)How to make it through the startup process (17:23)About Brightline Media (21:38)What it’s really like to have a large audience (25:35)How to grow your Twitter audience (29:48)Advice for aspiring influencers (33:38)Trends on the horizon (37:19) Links & Resources:JK MOLINA: https://twitter.com/OneJKMolinaLikes Ain't Cash: https://www.likesaintcash.comKeep up with Barrett:Brightline: https://www.brightlinesocial.com/Twitter: https://twitter.com/barrettjoneillLinkedIn: https://www.linkedin.com/in/barrettoneillContent Is for Closers is a bi...2022-08-2341 min
Product Market FitnessEp. 58 - Profit or Bust in the First 30 Days With ContentHighlights from the conversation:Spotify recorded reactions (3:59)Setting up a case study (8:02)What not to do (9:55)What you SHOULD do (12:36)How to actually make the money (23:41)Tweet of the week (29:13)Links & Resources:Spotify reactions articleContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD...2022-08-1933 min
Content is for ClosersEp. 58 - Profit or Bust in the First 30 Days With ContentHighlights from the conversation:Spotify recorded reactions (3:59)Setting up a case study (8:02)What not to do (9:55)What you SHOULD do (12:36)How to actually make the money (23:41)Tweet of the week (29:13)Links & Resources:Spotify reactions articleContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD...2022-08-1933 min
Monetize MediaAdam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development ToolOn today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing. From writing an award-winning commercial at Vaynermedia to interviewing leading creators, Adam has a unique understanding of using content to effectively market products and services. He uses his podcast to raise his profile and for business development. His work allows him to see the real-world impact and data behi...2022-07-0858 min