Shows
Legally ContentedPractice Pointer: This LinkedIn feature made me rethink the content I post on itIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform.According to Wayne, being notified when these people post:1. Helps him reverse engineer both successful and unsuccessful posts;2. Inspires him regarding the substance of his posts;3. Inspires him regarding the formats of his posts; and4. Reminds him that not every post, even from LinkedIn "experts," is going to be "a...
2025-11-2306 min
Legally ContentedPractice Pointer: Attorneys have no choice. They need to be the Joe Rogan of their practices.In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.In other words, they need to be the Joe Rogan of their practices.Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content...
2025-09-0807 min
Legally ContentedPractice Pointer: You're a selfish @%&! for not regularly producing thought leadershipIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world.Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as:1. Current clients2. Prospective clients3. People who would never hire you4. Politicians5. Mission-driven organizations6. Your employees7. Your co-owners8. Pro bono organizations9. Your family
2025-03-0807 min
Legally ContentedPractice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the...
2024-10-2306 min
Legally ContentedPractice Pointer: Do this one thing to prevent opposing counsel from using your thought leadership against youIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the ONE thing attorneys can do to prevent opposing counsel from using their own thought leadership against them or their clients in court papers.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing...
2024-10-0804 min
Legally ContentedPractice Pointer: Debunking four misconceptions about thought leadership ghostwritingIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their marketing and business development colleagues have about working with thought leadership ghostwriters.1. When an attorney or a legal industry executive works with a thought leadership ghostwriter, the material produced will not reflect the attorney's or the executive's ideas—it will reflect the ghostwriter's ideas.2. When attorneys or legal industry executives work with a ghostwriter, they're not in control of the process.3. It's rare for pr...
2024-09-2309 min
Legally ContentedPractice Pointer: Six ways thought leadership can support your firm's strategic planIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the practices and kinds of matters it's already known for 2. By covering issues or developments related to the kinds of matters it wants more of 3. By covering issues or developments in the industries it wants more clients in 4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with 5. By di...
2024-09-0807 min
Legally ContentedPractice Pointer: Thought leadership is a compounding asset. Treat it like one.In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo y...
2024-08-2307 min
Legally ContentedPractice Pointer: Early bird thought leadership is a positioning cheat codeIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content...
2024-08-0806 min
Legally ContentedPractice Pointer: All thought leadership boils down to these two wordsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write t...
2024-07-2306 min
Legally ContentedPractice Pointer: Attorneys should talk about philosophies—not just tactics—in their thought leadershipIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.Those benefits include:1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems3. They show clients they are aware of the...
2024-07-0808 min
Legally ContentedPractice Pointer: Six ways thought leadership can help you secure speaking engagementsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event organizers and people who influence those organizers.2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve. 3. It shows event organizers they can tackle a wide range of topics. 4. It gives event organizers a preview of their stage presence. 5. When their thought leadership helps them...
2024-06-2306 min
Legally ContentedPractice Pointer: Four tips for converting webinars into articles people will actually readIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:1. Make sure the title of the article identifies the target audience2. Don't be afraid to slice and dice the contents of the webinar3. Consider converting one webinar into a series of articles4. Weave in questions from the audience and answers from the presenters throughout an articleLearn more about Wayne Pollock, the host of Legally Contented and the founder...
2024-06-0808 min
Legally ContentedPractice Pointer: Four reasons why, with thought leadership, the best ability is availabilityIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:- Availability helps you maintain visibility - Availability helps you build better relationships- Availability helps you capitalize on opportunities- Availability helps you build trust and credibilityLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn m...
2024-05-2305 min
Legally ContentedPractice Pointer: Your clients' (and referral sources') industry jargon is their love languageIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting them.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and...
2024-05-0806 min
Legally ContentedPractice Pointer: The benefits of using thought leadership as "after hours" client advocacyIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn...
2024-04-2309 min
Legally ContentedPractice Pointer: Your thought leadership strategy should consider angles, not just topicsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on the angles they take in their thought leadership and not just the topics they cover when mapping out their thought leadership strategy.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing w...
2024-04-0807 min
Legally ContentedPractice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with themIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them.Those five groups:1. Colleagues2. Past, current, and prospective clients3. Past, current, and prospective referral sources4. Influential industry figures5. People in your networkLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial...
2024-03-2307 min
Legally ContentedPractice Pointer: Four under-the-radar sources of thought leadership inspiration at conferencesIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Ed...
2024-03-0806 min
Legally ContentedPractice Pointer: What the demise of 2,886 newspapers can teach law firms about thought leadershipIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.For more information about these 2,886 newspapers, check out Northwestern University's The State of Local News Report: https://localnewsinitiative.northwestern.edu.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any i...
2024-02-2305 min
Legally ContentedPractice Pointer: Thought leadership is your secret crisis management weaponIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific creators of thought leadership.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and b...
2024-02-0807 min
Legally ContentedPractice Pointer: Thought Leadership Blitzes are how lateral partners get off to running starts at their new firmsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to jumpstart their newly combined marketing and business development efforts.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its l...
2024-01-2307 min
Legally ContentedPractice Pointer: If you want your thought leadership to be read, it needs to pack this 1-2-3 punchIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target audience.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business d...
2024-01-0807 min
Legally ContentedPractice Pointer: You're probably overlooking why timely thought leadership is so magicalIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains that while law firms focus on evergreen thought leadership content, timely thought leadership content can be a more effective and persuasive thought leadership strategy.Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing a...
2023-12-2306 min
Legally ContentedPractice Pointer: Elevate your personal brand by spending $250 on thisIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in connection with their content marketing and thought leadership marketing efforts by spending about $250 on this one thing.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
2023-12-0805 min
Legally ContentedPractice Pointer: The problem with you publishing too many personal LinkedIn postsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the problems caused by posting too much personal content on LinkedIn if you're a professional services provider.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers w...
2023-11-2306 min
Legally ContentedBuilding a PI firm through 100K social media followers - Taly GoodyIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injury and employment law firm serving clients in California and Wyoming.With 89,000+ followers on TikTok, and 14,000+ followers on Instagram, Taly is building her law firm—which she co-owns with her husband Greyson Goody—through her social media marketing efforts and her ability to reach more than 100,000 followers through her social media posts.In this episode, Taly and Wayne covered, among other things:- Where she gets inspiration for her soci...
2023-11-1558 min
Legally ContentedPractice Pointer: Plaintiffs' firms often make this one mistake when talking to referral sourcesIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and b...
2023-11-0808 min
Legally ContentedBest practices for multimedia thought leadership - Jessica AriesIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agency for law firms.Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and a profitable practice.A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy...
2023-11-0159 min
Legally ContentedPractice Pointer: Stop stressing about the ROI of your thought leadershipIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development c...
2023-10-2306 min
Legally ContentedPractice Pointer: Knowledge is great, but you should be infusing your thought leadership with thisIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write t...
2023-10-0807 min
Legally ContentedAll legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi TsakalakisIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)
2023-10-011h 01
Legally ContentedPractice Pointer: With thought leadership, size matters, but not the way you might thinkIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership ma...
2023-09-2306 min
Legally ContentedThe Future of Copywriting in the Era of AI - Wayne PollockIn this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI. Here are the original show notes from the Exhibit (A)ttorney podcast: We explore the fascinating world of copywriting and its evolution in the era of AI. Join us as we sit down with Wayne Pollock, a renowned expert in copywriting and AI, to uncover how artificial intelligence is reshaping the way content is created and consumed. Watch the episode on YouTube:https://www.youtube.com/watch?v=c...
2023-09-1554 min
Legally ContentedPractice Pointer: When vetting a ghostwriter, make sure they say they'll do this one thingIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be serving as a "ghost thinker." About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any id...
2023-09-0806 min
Legally ContentedBrand-building research, Niche blogs, and 1.7 million TikTok followers: Legally Contented LowdownIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 60 - Developing an original research program to build thought leadership - Erin BalsaEpisode 62 - Small law firm, Big niche blog bringing in the clients - Shane McCall
2023-09-0140 min
Legally ContentedPractice Pointer: Five ways thought leadership can be a magnet for talentIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school: 1. It attracts attorneys who want to practice in a particular area of law 2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law 3. It attracts attorneys who want to practice at a firm that employs a particular way of handling its clients' legal matters and business matters 4. It attracts attorneys who...
2023-08-2307 min
Legally ContentedPractice Pointer: Your content should talk to the clients you have today—and want tomorrowIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they want tomorrow. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your...
2023-08-0806 min
Legally ContentedThe anatomy of a successful law firm PR campaign - Megan BravermanIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations.Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her passion for the work is the driving force behind Megan’s ability to grow clients’ businesses, she also has intimate knowledge of how professional services firms operate. This enables Megan to create campaigns that generate awareness, reinforce credibility, and...
2023-08-0153 min
Legally ContentedPractice Pointer: A four-part framework for using AI in your content creation processIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and business development content creation process.That framework is:- Topic selection- Substance- Writing of the content- Editing and polishing the contentFor each of these pillars, AI can play a role. How big of a role is up to the lawyers and legal marketers. About Wayne P...
2023-07-2307 min
Legally ContentedBuilding a law firm off of 1.7 million TikTok followers - Paige Sparks & Samantha SparksIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri. The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have full dockets on top of the work they do running their law firm.In this episode, Paige, Samantha, and Wayne discuss, among other things:- Best practices for TikTok c...
2023-07-151h 09
Legally ContentedPractice Pointer: In the era of AI content, credible content is authoritative contentIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in our era of AI-generated content, credible thought leadership content is authoritative thought leadership content.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers w...
2023-07-0805 min
Legally ContentedSmall law firm, Big niche blog bringing in the clients - Shane McCallIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR an...
2023-07-0157 min
Legally ContentedPractice Pointer: Don't chase virality with your content. Chase partiality.In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its la...
2023-06-2305 min
Legally ContentedDeveloping an original research program to build thought leadership - Erin BalsaIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies. She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought lea...
2023-06-1554 min
Legally ContentedPractice Pointer: Six ways law firms can stay ahead of their competitors' content marketing and thought leadership marketing effortsIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. Those six ways include: 1. Double down on what content is working at their firms, and cut loose what content is not working 2. Talk to clients and referral sources about their content preferences and consumption habits 3. Track your competitors' content marketing and thought leadership marketing efforts 4. Look for inspiration from across the legal industry 5. Stay abreast of con...
2023-06-0809 min
Legally ContentedLegally Contented Lowdown: Recapping episodes 47, 50, 52, 54, and 56In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary BrickenEpisode 50 - This Am Law 25 partner pumps out 200+ articles a year...
2023-06-0141 min
Legally ContentedPractice Pointer: Your content has to compete against heavyweights. Here's how to give it a fighting chance.In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.law...
2023-05-2308 min
Legally ContentedInjecting your personal voice and style into your content - Jordan OstroffIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.In this episode, Jordan and Wayne discuss, among other things:- The importance of offline marketing in today's digital marketing-dominated world- Why lawyers need to be comfortable...
2023-05-1556 min
Legally ContentedPractice Pointer: These 27 words were the worst legal content marketing advice I ever heardIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the small stuff or get too hung up. The average reader is not going to fact check you to see if you're correct." About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
2023-05-0806 min
Legally ContentedShe's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa StamIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law.At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKenzie, one of the largest law firms in the world.In this episode, Lisa and Wayne discuss, among other things:- Why and how she launched a virtual law firm
2023-05-011h 03
Legally ContentedPractice Pointer: Five rules for building trust with your audience so you can build a followingIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those five rules are: 1. Your content will be relevant, valuable, and compelling 2. Your content will be educational, not promotional3. You will show up when you say you're going to show up 4. You will show up consistently 5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and c...
2023-04-2307 min
Legally ContentedHe was the THIRD attorney creating content on TikTok - Ethen OstroffIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law. Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok.In this episode, Ethen and Wayne discuss, among other things: - Why attorneys must accept they're going to be judged when they publish content on social media- The mix of video content attorneys should be publishing on...
2023-04-151h 05
Legally ContentedPractice Pointer: Thought leadership is how you answer clients' questions at scaleIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns at scale.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing...
2023-04-0804 min
Legally ContentedPractice Pointer: Solidify client and referral relationships by co-authoring thought leadershipIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how lawyers can solidify their relationships with their clients and referral sources by co-authoring thought leadership content with them.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its...
2023-03-2907 min
Legally ContentedPractice Pointer: The not-so-subtle connection between Costco and your thought leadershipIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should embrace too when it comes to their thought leadership.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm...
2023-03-2206 min
Legally ContentedShe built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary BrickenIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers. Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exce...
2023-03-151h 02
Legally ContentedPractice Pointer: Science can't clone us, but our thought leadership content canIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7 days a week, 365 days a year, advocating for us and serving as our salesforce.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www...
2023-03-0805 min
Legally ContentedLegally Contented Lowdown: Recapping episodes 32, 35, 37, 40, and 42In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 32 - Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroixEpisode 35 - This business lawyer has 133K+ YouTube subscribers hanging...
2023-03-0147 min
Legally ContentedPractice Pointer: Lawyers' thought leadership is air support for their business development ground gameIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business...
2023-02-2805 min
Legally ContentedPractice Pointer: Want your thought leadership to endure? Make it nonperishableIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and compelling to their target audience well into the future.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any...
2023-02-2205 min
Legally ContentedThis Am Law 200 partner is using Twitter to build his practice and authority - Adam WaschIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of the franchise law practice group at Greenspoon Marder LLP.In this episode, Adam and Wayne discuss, among other things:- How Adam helped build a law firm that caught the attention of the Am Law 200 firm that eventually absorbed it- Why Adam is using Twitter to help grow his practice and his authority- The kind of content attorneys should consider sharing on Twitter...
2023-02-151h 10
Legally ContentedPractice Pointer: Is your thought leadership chasing eyeballs or hearts and minds?In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of merely catching their eyeballs.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is...
2023-02-0806 min
Legally ContentedThis lawyer's podcasts nurture his referral relationships and build his brand - John StrohmeyerIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions. The first, Five Star Counsel, answers the question, "What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like?" Before law school, John was Night Manager of the Four Seasons Hotel in Austin, Texas, where he received a crash course on best practices for client service. This podcast helps h...
2023-02-0156 min
Legally ContentedPractice Pointer: Remember, thought leadership is a client/referral source RETENTION tool, tooIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a client/referral source RETENTION tool.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money...
2023-01-2907 min
Legally ContentedPractice Pointer: Thought leadership is a process, not a productIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. The four components to the process, according to Wayne, are: 1. Identifying ideas 2. Drafting the content 3. Distributing the content for publication 4. Being seen as a thought leader About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service...
2023-01-2207 min
Legally ContentedVideo tips from the lawyer who pioneered educational legal videos on YouTube - Gerry OginskiIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gerry Oginski, a New York medical malpractice attorney. Gerry has created over 3400 videos to market his medical malpractice law firm and was one of the pioneers of using educational videos to market a law firm. Gerry is the author of Secrets of Lawyer Video Marketing in the Age of YouTube, and is an attorney at one of the top medical malpractice law firms in the country, Kramer, Dillof, Livingston & Moore in New York City.In this episode, Gerry and Wayne discuss, a...
2023-01-151h 06
Legally ContentedPractice Pointer: Should lawyers speak at industry events if they're prolific content creators?In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their authority, prominence, and book of business if they're already consistent and prolific content creators.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com...
2023-01-0807 min
Legally ContentedThis business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden DurhamIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.In this episode, Aiden and Wayne discuss, among other things:- The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos- A major misconception lawyers have about what they need to do...
2023-01-011h 01
Legally ContentedPractice Pointer: Here's how thought leadership content can grease your business development skidsIn this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them. Wayne discusses four reasons why this is the case: 1. Relevant, valuable, and compelling thought leadership content shows off law firms' and lawyers' knowledge and wisdom regarding a particular area of...
2022-12-2908 min
Legally ContentedPractice Pointer: The case for your law firm creating bingeable thought leadership contentIn this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities...
2022-12-2207 min
Legally ContentedBlogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroixIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues. Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability.In this episode, Kevin and Wayne discuss, among other things:- Why he started to experiment with bloggi...
2022-12-1552 min
Legally ContentedPractice Pointer: THIS is the two-part series REAL thought leaders publish every DecemberIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their clients and referral sources that they are authorities regarding the areas of law they practice and/or the industries they serve. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm E...
2022-12-0806 min
Legally ContentedLegally Contented Lowdown: Recapping episodes 16, 19, 22, 25, and 27In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 16 - Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott BeckerEpisode 19 - Sidley Austin's E-Discovery Update - Colleen Kenney & Robert KeelingEpisode 22 - Ex-Kirkland...
2022-12-0142 min
Legally ContentedPractice Pointer: Calibrate these five aspects of your thought-leadership content—or risk it failing miserablyIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want. 1. Substance2. Style3. Structure4. Form5. Frequency About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://ww...
2022-11-2908 min
Legally ContentedPractice Pointer: Four lessons cake decorating competitions can teach lawyers about writing and editingIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.Those four lessons are:1. Baking and decorating are two separate steps. So too are writing and editing.2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience.3. A mistake in one of...
2022-11-2208 min
Legally ContentedAm Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk JenkinsIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review.In this episode, Kirk and Wayne discuss, among other things:- What working as an associate at Skadden was like during the M&A boom of the 1980s- The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts
2022-11-151h 02
Legally ContentedPractice Pointer: Nowadays, your content is a credentialIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers.Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with.Lawyers would be wise to understand this idea, embrace it, and create content with it in mind. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the h...
2022-11-0807 min
Legally ContentedThis Am Law 150 partner's niche blog helped him build a seven-figure book of business - David JohnsonIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog.In this episode, David and Wayne discuss, among other things:- Why David decided to pivot to a new practice area AFTER becoming an income shareholder- The importance of knowing, as soon as possible, if your practice area is the type a lawyer can build a book of business in- David's processes for sourcing...
2022-11-0145 min
Legally ContentedPractice Pointer: Four reasons large law firms should use original research in their marketingIn this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.Those four reasons are:1. They'll stand out from the pack2. They can easily focus their research on the exact issues and concerns their clients have which will pique their clients' and prospective clients' interests3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's...
2022-10-2508 min
Legally ContentedPractice Pointer: Too busy to create content? Curate it!In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm i...
2022-10-2009 min
Legally ContentedEx-Kirkland associate amassed 15K Twitter followers anonymously - Eric PacificiIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses. Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which he met through Twitter.In this episode, Eric and Wayne discuss, among other things:- Why...
2022-10-1557 min
Legally ContentedPractice Pointer: Don't worry about giving away your special sauce in your thought leadershipIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and...
2022-10-1005 min
Legally ContentedPractice Pointer: Take a stand in your thought leadershipIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.He explains three particular reasons why they should do so:1. True leaders lead and have opinions.2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing.3. You'll signal to your audience that you have their interests at heart. About Wayne Pollock/the Law Firm Editorial ServiceLearn m...
2022-10-0505 min
Legally ContentedPractice Pointer: Want to be a more engaging writer? Put your readers on the slide and not the monkey bars.In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one. And for that reason, readers can easily follow what is being said. About Wayne P...
2022-09-2504 min
Legally ContentedPractice Pointer: 80% of success with thought leadership marketing is based on THIS one thingIn this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much m...
2022-09-2006 min
Legally ContentedAm Law 75 rainmaker builds a media company through his legal thought leadership - Scott BeckerIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world. In his legal practice, Scott represents hospitals and health systems, healthcare companies, surgery center chains, large practices, and private equity funds. He previously served on the Board of Partners at McGuireWoods and chaired the firm's healthcare department for nearly 13 years.In this conversation, Scott and Wayne discuss how Sc...
2022-09-1556 min
Legally ContentedPractice Pointer: Solving corporate law firms' client alert dilemmaIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published their alerts.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com...
2022-09-1005 min
Legally ContentedPractice Pointer: Don't give your readers a whole chicken when all they want are nuggetsIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of L...
2022-09-0504 min
Legally ContentedLegally Contented Lowdown: Episodes 8 to 12In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 8 - Mitch Jackson - How lawyers can use Web 3.0 and the metaverse to build their brands and their practicesMitch's LinkedIn profile: https://www.linkedin.com/in/mitchjacksonEpisode 9 - Sarah...
2022-09-0158 min
Legally ContentedAm Law 150 Chief Content Officer - Richard MeneghelloIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year....
2022-08-151h 13
Legally ContentedHe built his law firm's YouTube channel to 51k+ subscribers - Jim HackingIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer.In this conversation, Jim and Wayne discuss:- Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer)- Why Jim began recording videos for YouTube- His process for selecting topics and shooting, editing, and publishing videos- How his videos (and his...
2022-08-0155 min
Legally ContentedBig Law alum builds a B2B practice through LinkedIn - Laura FrederickIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial a...
2022-07-1556 min
Legally ContentedAm Law 200 attorney strategically builds her personal brand - Sarah SawyerIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes.Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended...
2022-07-0151 min
Legally ContentedLegally Contented Lowdown: Episodes 2 to 6In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.In this episode, Wayne recaps:Episode 2 - Christopher Ruhland: Writing a book as a BigLaw partnerChris's LinkedIn profile: https://www.linkedin.com/in/christopherruhlandEpisode 3 - Olga Mack: Building the future of lawOlga's LinkedIn...
2022-06-0144 min
Legally ContentedProducing an award-winning lawyer-to-lawyer podcast - Delisi FridayIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation.In this conversation, Delisi and Wayne discuss:- How the Trial Lawyer Nation podcast came to be;- Best practices for producing a business-to-business, lawyer-to-lawyer podcast;- Best practices for marketing and promoting such a podcast;- How the podcast has benefited Cowen | Rodriguez | Peacock and the podcast's...
2022-05-1555 min
Legally ContentedPodcasting about the law, but not your legal practice - Neil TyraIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast.Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random people's sisters can tell you about the success of your podcast. About Neil TyraLaw firm website: https://www.tyralawfirm.comPodcast website: h...
2022-05-011h 01
Legally ContentedAm Law 50 partner building his practice through trade shows and TikTok - Michael MurphyIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates.Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation.Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on...
2022-04-1545 min
Legally ContentedBuilding the future of law - Olga MackIn this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation.She is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She co-founded SunLaw, an organization dedicated to preparing women in-house attorneys to become general counsels and legal leaders, and WISE to help female law...
2022-04-0148 min
Legally ContentedWelcome to Legally ContentedIn this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, introduces Legally Contented, a podcast that spotlights lawyers, law firms, and companies serving the industry who are doing big things with their content marketing and thought leadership marketing.Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockEmail Wayne at wayne@lawfirmeditorialservice.comLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/Do you have any idea how much money your firm is losing when its lawyers write...
2022-03-0110 min