Shows
Marketing School - Digital Marketing and Online Marketing TipsMeta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn't Do Online, We're Seeing Marketing Pick Up In Countries That Are Cutting RatesIn this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends.
TIME-STAMPED SHOW NOTES
(00:00) AI in Advertising: Meta's Vision
(01:28) Challenges for Small Businesses Using AI
(04:04) The Future of Marketing: Human-AI Collaboration
(08:13) Elon Musk and Online Feuds
(12:24) Economic Predictions and Marketing Trends
To suggest a topic, go to https://www.marketingschool.io.
2025-06-1122 minMarketing School - Digital Marketing and Online Marketing TipsShould You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube ShortsIn this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation underscores how adapting to feedback and technology can drive growth.
TIME-STAMPED SHOW NOTES
(00:00) Navigating Negative Feedback on Social Media
(02:57) The Evolution of Remote Work and Team Dynamics
(06:12) The Impact of AI on Workforce Structure2025-06-0518 minMarketing School - Digital Marketing and Online Marketing TipsHow We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEOIn this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the role of status in consumer behavior.
TIME-STAMPED SHOW NOTES
(00:00) Navigating Economic Challenges with a Positive Mindset
(03:36) Resilience in the Face of Adversity
(07:13...2025-06-0428 minMarketing School - Digital Marketing and Online Marketing TipsWhen Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified LeadsIn this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insights with personal development advice.
TIME-STAMPED SHOW NOTES
(00:00) When Marketing Goes Wrong
(01:00) When Marketing Goes Right
(03:05) AI in Marketing Qualified Le...2025-06-0318 minMarketing School - Digital Marketing and Online Marketing TipsWhat I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And RightIn this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space.
TIME-STAMPED SHOW NOTES
(00:00) The AI Dilemma in Marketing
(03:09) Understanding the Impact of AI on Business
(06:05) The Disconnect Between AI Usage and Business Results
(09:03) The Future...2025-06-0229 minMarketing School - Digital Marketing and Online Marketing TipsCool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird EconomyIn this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world.
TIME-STAMPED SHOW NOTES
(00:00) Revolutionizing Advertising with AI
(02:55) The Evolution of Digital Marketing
(05:58) Changing Dynamics in the Workplace
(08:46) The Price of Fame vs. Anonymity
To suggest a topic, go to https://www.marketingschool.io.
...2025-05-2924 minMarketing School - Digital Marketing and Online Marketing TipsHow Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age.
TIME-STAMPED SHOW NOTES
(00:00) Revolutionizing Advertising with AI
(02:55) The Evolution of Digital Marketing
(05:58) Changing Dynamics in the Workplace
(08:46) The Price of Fame vs. Anonymity
To suggest a topic, go to https://www.marketingschool.io.
2025-05-2818 minMarketing School - Digital Marketing and Online Marketing TipsSEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury ClothesIn this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success.
TIME-STAMPED SHOW NOTES
(00:00) The Challenge of SEO Attribution
(03:12) The Evolution of Marketing and Business
(05:59) Navigating the New Digital Landscape
(09:10) The Impact of Personal Branding and Appearance
(11:58) The Psychology of Giving and Reciprocity
2025-05-2724 minMarketing School - Digital Marketing and Online Marketing TipsWhy I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution.
TIME-STAMPED SHOW NOTES
(00:00) The YouTube Agency Experience
(06:14) Lessons Learned from YouTube Management
(12:57) The Shift in SEO and AI Impact
(23:24) Navigating Website Traffic Changes and Attribution
To...2025-05-2636 minMarketing School - Digital Marketing and Online Marketing TipsAre Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTubeIn this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies.
TIME-STAMPED SHOW NOTES
(00:00) The Value of Standing One-on-Ones
(02:53) Marketing Strategies and Consumer Behavior
(05:53) Economic Insights and Business Performance
(08:55) Political Influences on Business
(12:00) Innovative Marketing Tactics
(15:01) YouTube Growth Strategies
To suggest a...2025-05-2224 minMarketing School - Digital Marketing and Online Marketing TipsThe Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change.
TIME-STAMPED SHOW NOTES
(00:00) Tech Giants and Innovation Trends
(02:51) AI's Impact on Employment and Corporate Strategy
(05:53) AI in Marketing and Performance Management
(08:51) Management Styles and Company Culture
(12:03) The Future of Work and AI Integration.
To suggest a...2025-05-2126 minMarketing School - Digital Marketing and Online Marketing TipsThe One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands.
TIME-STAMPED SHOW NOTES
(00:00) Resilience in Business Challenges
(02:51) Navigating Financial Strains and Investments
(06:14) Ethics and Long-Term Thinking in Business
(08:56) The Importance of Core Memories and Family
(11:58) Leveraging Technology for Legacy
(23:54) The Future of Personal Brands and AI
Prefer single topic...2025-05-2030 minMarketing School - Digital Marketing and Online Marketing TipsAI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI PromptsIn this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch.
TIME-STAMPED SHOW NOTES
(00:00) The Impact of AI on Marketing Organizations
(03:05) AI in Email Marketing and Lead Generation
(05:54) Human Element vs. AI in Content Creation
(08:52) The Future Workforce and AI Integration
(12:09) The Evolution of AI and Its Implications
...2025-05-1921 minMarketing School - Digital Marketing and Online Marketing TipsDoes Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… AgainIn episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges.
TIME-STAMPED SHOW NOTES
(00:00) The Power of Transparency in Marketing
(05:12) Building a Generational Business: Key Principles
(14:26) Navigating Challenges and Learning from Feedback
(17:55) The Evolution of Content Creation and Engagement
Prefer single topic...2025-05-1528 minMarketing School - Digital Marketing and Online Marketing TipsHow To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad BackfiresIn episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes.
TIME-STAMPED SHOW NOTES
(00:00) Cultivating a Data-Driven Culture
(07:02) The Importance of Data Relevance
(11:54) Adapting to Market Changes
(15:05) The Future of Marketing and AI
(19:52) Unexpected Marketing Outcomes
Prefer single topic episodes? Head over...2025-05-1427 minMarketing School - Digital Marketing and Online Marketing TipsThe Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content CreationIn episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth.
TIME-STAMPED SHOW NOTES
(00:00) The Impact of AI on Search Engines
(02:59) Natural Conversations and Content Creation
(05:49) Lead Generation Strategies and Revenue Insights
(08:50) Freemium Models and User Engagement
(12:03) Balancing Work and Family Life
(15:02) Innovative...2025-05-1322 minMarketing School - Digital Marketing and Online Marketing TipsCloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt.
TIME-STAMPED SHOW NOTES
(00:00) The Impact of AI on Business Models
(02:54) Shifts in Search Behavior and Platform Dominance
(05:59) The Future of Search and Social Media Integration
(08:57) The Innovator's Dilemma and Google's Position
(12:12) Ad...2025-05-1223 minMarketing School - Digital Marketing and Online Marketing TipsThe New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths.
Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.
TIME-STAMPED SHOW NOTES
(00:00) The New Startup Playbook
(01:06) Venture Capital: Necessity or Option?
(02:25) The Role of AI...2025-05-0818 minMarketing School - Digital Marketing and Online Marketing TipsHow To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The WorldIn episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success.
Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.
TIME-STAMPED SHOW NOTES
(00:00) Building Relationships for Success
(02:49) Marketing Secrets from a Private Summit
(06:01...2025-05-0728 minMarketing School - Digital Marketing and Online Marketing Tips60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin AirIn episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing landscape.
Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes.
TIME-STAMPED SHOW NOTES
(00:00) The Shift to Zero Click Results
(02:07) The Importance of Branding in Marketing
...2025-05-0624 minMarketing School - Digital Marketing and Online Marketing TipsHow Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization.
Note: This episode is virtually recorded. Audio quality is reduced compared to typical episodes.
TIME-STAMPED SHOW NOTES
(00:00) Understanding Conference...2025-05-0526 minMarketing School - Digital Marketing and Online Marketing TipsIt Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leadership cycles, and explore the future of e-commerce and websites.
Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) The Value of Free Events and Networking
(03:01) Balancing Work and Family Life
(06:04) Traveling and Personal Experiences
(09:02) CEO Mindset...2025-05-0122 minMarketing School - Digital Marketing and Online Marketing TipsApple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst JobIn episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience.
Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) Apple's Shift to Ads
(02:55) The Power of QR Codes in Marketing
(06:00) The Challenges of Being a CEO
(09:09) Navigating Business Challenges
(12:04) The Cycle...2025-04-3020 minMarketing School - Digital Marketing and Online Marketing TipsHow We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less JobsIn episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.
Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) Buying Attention in the Digital Age
(03:26) The Evolution of Personal Branding
(11:22) AI: Overhyped or Underestimated?
(17:52...2025-04-2927 minMarketing School - Digital Marketing and Online Marketing TipsEverything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our CompetitorsIn episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors.
Note: This episode was recorded during the hosts' travels. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) Networking Opportunities at Events
(02:48) The Importance of Long-Term Relationships
(06:12) Navigating Business Challenges
(09:03) Understanding Market Dynamics
(12:02) The Impact of Tariffs and Trade
(14:59) Building a Supportive Network
2025-04-2829 minMarketing School - Digital Marketing and Online Marketing TipsOur Founder Mode RoutinesIn episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability.TIME-STAMPED SHOW NOTES(00:00) LeBron James and Health Investments(01:18) Personal Health Routines(04:34) Longevity Protocols and Sleep(08:03) Diet and Nutrition Strategies(10:05) Exercise and Fitness RegimensPrefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to...2025-04-2419 minMarketing School - Digital Marketing and Online Marketing TipsClickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US BrandsIn episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.TIME-STAMPED SHOW NOTES(00:00) The Shift from Clickbait to Quality Content(02:57) The Importance of Retention and Sub Hooks(05:47) Creating Authentic and Valuable Content(09:07) Strategic Event Participation and Networking(12:05) Rethinking Marketing Strategies and Customer Focus(15:04) Consumer Behavior and Brand Perception2025-04-2322 minMarketing School - Digital Marketing and Online Marketing TipsWhy We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B NetworkIn episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business.TIME-STAMPED SHOW NOTES(00:00) The Power of Multiple Products in Marketing(02:48) Navigating the Complexities of Global Sales(06:05) The Future of SEO and AI Integration(08:52) Building a Billion Dollar Network(11:54) The Art of Relationship Building(14:52) The Value of Content in...2025-04-2227 minMarketing School - Digital Marketing and Online Marketing TipsBig Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting BeatIn episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times.TIME-STAMPED SHOW NOTES(00:00) The Importance of Choosing the Right Partners(03:36) Lessons from Successful Partnerships(08:38) Core Values in Partnerships(13:14) Navigating Challenges in Business(16:57) Resilience in Tough Times2025-04-2127 minMarketing School - Digital Marketing and Online Marketing TipsThe Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results.TIME-STAMPED SHOW NOTES(00:00) Podcast Performance Insights(02:58) Marketing Budget Breakdown(06:02) AI in Marketing Strategies(09:00) Challenges in Modern Marketing Channels(12:00) The Value of Long-Form ContentPrefer single topic episodes? Head over to our YouTube channel. 2025-04-1723 minMarketing School - Digital Marketing and Online Marketing TipsThe Most Creative Cold Outreach EVERIn episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively.TIME-STAMPED SHOW NOTES(00:00) Creative Cold Outreach Strategies(02:59) Building in Public: Pros and Cons(05:58) The Importance of Positioning and Pricing(09:10) Lessons from Private Equity and Market Dynamics2025-04-1627 minMarketing School - Digital Marketing and Online Marketing TipsWhy I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology.TIME-STAMPED SHOW NOTES(00:00) Navigating New Marketing Channels(02:57) The Importance of Core Marketing Strategies(06:06) The Power of Follow-Up in Sales(11:56) Overcoming Sales ResistancePrefer single topic episodes? Head over...2025-04-1520 minMarketing School - Digital Marketing and Online Marketing Tips'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications.TIME-STAMPED SHOW NOTES00:00 Founders' Frustrations in Today's Economy02:57 Cultural Differences in Employee Motivation05:53 The Power of Positioning and Branding08:54 The Trap of Wide-TAM Content12:10 SEO and Content Strategy Evolution15:00 Branding and Market Perception18:06 Clarifications and Corrections on Tariffs...2025-04-1426 minMarketing School - Digital Marketing and Online Marketing TipsHere Are All The Companies Competing To Buy TikTok, The Slow Decline Of AppleIn episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns.TIME-STAMPED SHOW NOTES(00:00) The Bidding War for TikTok(02:58) The Future of Distribution and Data(05:45) Navigating Marketing Strategies in a Changing Landscape(09:02) The Evolution of Content Creation and Authenticity(11:57) Apple's...2025-04-1022 minMarketing School - Digital Marketing and Online Marketing TipsAgencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of ExtremesIn episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future.TIME-STAMPED SHOW NOTES(00:00) The Impact of AI on Business Efficiency(02:47) Cold Email Strategies for Higher Conversions(05:58) The Role of First Mover Advantage(09:10) Management Strategies and the Importance of Adaptation(11:59...2025-04-0924 minMarketing School - Digital Marketing and Online Marketing TipsAs Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This PromptIn episode #2950, Eric Siu and Neil Patel discuss the need for innovation and adaptability in business, drawing on personal experiences with team dynamics and the challenges of entrepreneurship during downturns. They explore the benefits of bootstrapping, the mindset needed to succeed in uncertainty, and the impact of AI on content creation, particularly in comparison to stock images.TIME-STAMPED SHOW NOTES(00:00) Embracing Change: Microsoft's Vision for the Future(03:08) The Pressure to Innovate: AI and Team Dynamics(06:04) Lessons from Experience: The Cost of Loyalty2025-04-0826 minMarketing School - Digital Marketing and Online Marketing TipsHow Tariffs Will Affect Marketing, Is The Trump Playbook Working For The Economy? How A Recession Will Affect MarketingIn episode #2949, Eric Siu and Neil Patel discuss the impact of tariffs on marketing and businesses, both short-term and long-term economic outlooks. They explore the broader economic impact on businesses and emphasize that companies able to demonstrate quick ROI in their marketing efforts can still find success despite the downturn.TIME-STAMPED SHOW NOTES(00:00) Impact of Tariffs on Marketing(08:00) Short-Term vs Long-Term Economic Outlook(17:03) Recession and Its Effects on MarketingPrefer single topic episodes? Head...2025-04-0726 minMarketing School - Digital Marketing and Online Marketing TipsIs Marketing Picking Up or Slowing Down? What We Are Seeing, Does There Really Need to be a GEO? Why SEO Is More Important Than Ever Now, The One Thing Holding Google Back With AIIn episode #2948, Eric Siu and Neil Patel discuss inflation, stagflation, and their impact on marketing strategies. They also explore AI’s role in marketing, the evolution of industry terms, and potential regulations on AI-generated content.TIME-STAMPED SHOW NOTES(00:00) Understanding Inflation Trends(02:59) Economic Indicators and Stagflation(06:08) Marketing Strategies in a Slowing Economy(09:09) The Evolution of Marketing Terminology(11:59) The Role of AI in Marketing(14:58) Future of AI and Marketing Regulations2025-04-0325 minMarketing School - Digital Marketing and Online Marketing TipsDoes AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?In episode #2947, Eric Siu and Neil Patel explore the impact of AI on teamwork, using Procter & Gamble as a case study. They discuss how individuals using AI can outperform teams without it and its implications for corporate efficiency. The conversation also covers leveraging AI for marketing, aqua hiring for strategic growth, and the cautious approach to capital deployment in uncertain times.TIME-STAMPED SHOW NOTES(00:00) AI vs Teamwork: The Procter & Gamble Case Study(06:14) Agentifying Marketing: Leveraging AI for Efficiency(12:34) Aqua Hiring: Strategic Growth...2025-04-0227 minMarketing School - Digital Marketing and Online Marketing TipsMajor Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BSIn episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools.TIME-STAMPED SHOW NOTES(00:00) Innovative RFP Strategies on LinkedIn(03:04) The Evolution of Go-To-Market Strategies(06:04) Press and PR: The Power of In-Person Connections(08:56) The Future of Content Marketing in the...2025-04-0126 minMarketing School - Digital Marketing and Online Marketing Tips7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth.Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.TIME-STAMPED SHOW NOTES(00:00) Harnessing AI for Marketing Creativity(03:09) Data-Driven Marketing: The Role of AI in Analytics(06:05) Leveraging AI Tools for Enhanced Marketing Efficiency(09:03) The Future...2025-03-3128 minMarketing School - Digital Marketing and Online Marketing TipsHow To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like ThisIn episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage.TIME-STAMPED SHOW NOTES(00:00) Creating Impactful Events(06:12) The Seven Habits of High Performing Marketers(13:04) The Case for Free SaaS ProductsPrefer single topic episodes? Head over to our YouTube channel. 2025-03-2825 minMarketing School - Digital Marketing and Online Marketing TipsWhat We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance.TIME-STAMPED SHOW NOTES(00:00) Lessons from Acquisitions(03:13) The Importance of Complementary Services(05:58) Cultural Alignment in Acquisitions(08:46) Strategies for Successful M&A(12:09) The Nvidia Way and Its Lessons(14:56) The Long Game of Speaking Engagements...2025-03-2724 minMarketing School - Digital Marketing and Online Marketing TipsHow To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn'tIn episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life.TIME-STAMPED SHOW NOTES(00:00) Navigating Business Partnerships(03:01) Lessons from Failed Partnerships(05:54) Dissolving Partnerships Amicably(09:01) The Importance of Intensity in Partnerships(12:04) Job Switching vs. Career Growth(15:02) Understanding Stress in Business and Personal Life2025-03-2626 minMarketing School - Digital Marketing and Online Marketing TipsHoward Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One DayIn episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strategies.TIME-STAMPED SHOW NOTES(00:00) Economic Outlook and Key Players(03:04) Tariffs and Their Impact on the Economy(05:52) Government Initiatives and Economic Strategies(08:51) Innovative Solutions and Future Prospects2025-03-2521 minMarketing School - Digital Marketing and Online Marketing TipsThe Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEOIn episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs.TIME-STAMPED SHOW NOTES
(00:00) The Rise of Manus and AI Applications
(02:55) Understanding Product-Market Fit
(05:54) The Importance of Video Content Creation
(08:59) Navigating Pricing and Client Relationships
(11:57) The Perils of Programmatic SEO
Prefer single topic episodes? Head over to our YouTube channel. 2025-03-2421 minMarketing School - Digital Marketing and Online Marketing TipsLearning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of MarketingIn episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing.TIME-STAMPED SHOW NOTES
(00:00) The Struggle of Real Learning
(03:00) Entrepreneurial Mindsets: Execution vs. Knowledge
(06:08) Understanding Human Nature in Business
(09:00) Leadership Styles: Innovators vs. Executors
(12:01) Vibe Marketing: The New Frontier
(15:05) The 10 New Commandments of Marketing
Prefer single topic episodes? Head over to our YouTube channel. To...2025-03-2129 minMarketing School - Digital Marketing and Online Marketing TipsWhy Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research to Free Users (With Limits)In episode #2938, Eric Siu and Neil Patel discuss the crucial roles of marketing and sales, focusing on resilience in entrepreneurship. They explore the need for speed in marketing, adapting to changes in SEO, and the impact of AI on business. Ethical considerations and the consequences of unethical practices are also highlighted.TIME-STAMPED SHOW NOTES
(00:00) The Importance of Marketing and Sales
(02:59) Resilience in Entrepreneurship
(06:04) The Need for Speed in Marketing
(09:11) Adapting to Change in SEO
(11:58) The Future of AI and Business
(14:57) Ethics in Business Practices
2025-03-2025 minMarketing School - Digital Marketing and Online Marketing TipsWhat To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' StrategyIn episode #2937, Eric Siu and Neil Patel discuss handling copycat products, emphasizing innovation, speed, and strategic advantages. They explore marketing tactics, funding choices, and lessons from companies like Nvidia. The conversation highlights the importance of customer focus and strong marketing to stay competitive.TIME-STAMPED SHOW NOTES
(00:00) Dealing with Copycats: Initial Reactions
(03:06) The Competitive Landscape: Copying and Innovation
(06:10) Understanding Advantages and Disadvantages
(08:56) Lessons from Nvidia: Marketing and Strategy
(12:00) Funding Decisions: Bootstrapping vs. Investment
(14:56) The Importance of Marketing and Fulfillment
Prefer single topic episodes? Head over to our...2025-03-1924 minMarketing School - Digital Marketing and Online Marketing TipsWhy Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaSIn episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry.TIME-STAMPED SHOW NOTES
(00:00) Adapting in a Changing Marketing Landscape
(05:01) Engaging the 95%: Strategies for Future Buyers
(09:52) Understanding SaaS vs RAS: The Future of Services
(14:51) Innovative Strategies for Target Account Acquisition
2025-03-1724 minMarketing School - Digital Marketing and Online Marketing TipsTrump Rejects Pleas From Business For More Clarity On Tariffs: ‘They Always Say That’, He Drove 74,374,172 Impressions Through Making, TikTok US Generates Over 12 Billion In Ad Spend, Do YouTube Ads Perform? Lessons From 190 TestsIn episode #2935, Eric Siu and Neil Patel discuss the implications of tariffs on the economy, particularly in relation to Trump's economic strategies and legacy. The role of TikTok in advertising, and insights into YouTube advertising effectiveness. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.TIME-STAMPED SHOW NOTES
(00:00) Impact of Tariffs on the Economy
(03:07) Trump's Economic Strategy and Legacy
(06:02) The Role of TikTok in Advertising
(09:06) YouTube Advertising Insights and Strategies
Prefer single topic e...2025-03-1423 minMarketing School - Digital Marketing and Online Marketing TipsDIGG Returns with Reddit and Digg Founders, Where To Get The Best AI Prompts, How Crocs Built a Cult Like FollowingIn episode #2934, Eric Siu and Neil Patel discuss the return of Digg and its impact, why investors are returning to founding roles, the role of AI in healthcare, the importance of asking the right questions, and the power of branding exemplified by Crocs and Michael Jordan's legacy. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.TIME-STAMPED SHOW NOTES
(00:00) The Return of Digg: A New Era or a Mistake?
(03:06) The Shift from Investing to Founding: A Trend?
(06:00) A...2025-03-1325 minMarketing School - Digital Marketing and Online Marketing TipsReal founders own up to EVERYTHING, This new Chinese AI is absolutely insane, Google sees Over 5 trillion searches a yearIn episode #2933, Eric Siu and Neil Patel discuss the importance of accountability, data-driven decisions, and AI's role in work efficiency. They highlight shifting search traffic trends and emerging opportunities. Topics include AI’s impact on research, solo teams, consumer behavior, and financial analysis.Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.TIME-STAMPED SHOW NOTES
(00:00) Taking Ownership and Learning from Mistakes
(02:58) The Importance of Data in Decision Making
(06:02) Building a Culture of Accountability
(08:48) AI and Its Impact on Work Efficiency
(11:47) Co...2025-03-1227 minMarketing School - Digital Marketing and Online Marketing TipsWhy Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AIIn episode #2932, Eric Siu and Neil Patel discuss the ethical concerns surrounding Adobe's business practices, the role of AI in research and consumer behavior, and the future of one-person teams. They also discussed how AI can be used to enhance decision-making and efficiency, particularly in financial analysis.TIME-STAMPED SHOW NOTES
(00:00) Adobe's Ethical Dilemma
(02:57) The Role of AI in Research
(06:04) The Future of One-Person Teams
(08:56) AI as a Second Brain
(11:56) The Evolution of Consumer Behavior
(15:09) AI in Financial Analysis
Prefer single topic episodes? Head over to our...2025-03-1125 minMarketing School - Digital Marketing and Online Marketing TipsThe 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few YearsIn episode #2931, Eric Siu and Neil Patel discuss the significant milestone of YouTube reaching over 1 billion monthly active podcast users. They explore the impact of content creation on channel growth, the importance of branding in marketing strategies, particularly in the political arena, and the common mistakes corporations make by cutting brand budgets during economic downturns.TIME-STAMPED SHOW NOTES
(00:00) YouTube's Podcasting Milestone
(03:04) The Power of Discoverability on YouTube
(05:54) The Impact of Content Creation on Growth
(09:10) Marketing Strategies in Politics
(12:13) Branding Mistakes by Corporations
Prefer...2025-03-1022 minMarketing School - Digital Marketing and Online Marketing TipsWhy Neil is Re-thinking His Conference Strategy, Revamping Our Content Structure, Top VC's Declare SEO Dead, and an SEO 2025 UpdateIn episode #2930, Eric Siu and Neil Patel discuss their desire to travel again, balancing family commitments with professional speaking engagements, and the importance of revamping their content strategies. They delve into SEO, sharing insights from industry experts and emphasizing the need for adaptation in digital marketing.TIME-STAMPED SHOW NOTES
(00:00) The Desire to Travel Again
(02:53) Balancing Family and Travel
(06:07) Revamping Content Strategies
(09:04) The Evolution of SEO
(12:01) Insights from SEO Experts
(15:11) The Future of E-commerce SEO
Prefer single topic episodes? Head over...2025-03-0723 minMarketing School - Digital Marketing and Online Marketing TipsWhat Eric Learned From A Private Founder's RetreatIn episode #2929, Eric Siu and Neil Patel discuss the importance of peer groups in entrepreneurship. They share insights on economic perspectives, the value of shared experiences, and the significance of humility in business.TIME-STAMPED SHOW NOTES
(00:00) Founders Retreat Overview
(03:03) Purpose and Dynamics of the Group
(06:02) Worldviews and Economic Perspectives
(08:54) Business Strategies and Challenges
(11:58) Frameworks for Problem Solving
(18:05) Building Connections and Emotional Insights
Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to...2025-03-0632 minMarketing School - Digital Marketing and Online Marketing TipsHow Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up StrategiesIn episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies.TIME-STAMPED SHOW NOTES
(00:00) Promoting Webinars Effectively
(03:12) Generating Engaging Webinar Topics
(05:58) Choosing the Right Webinar Platforms
(09:07) Building Long-Term Relationships in Business
(11:52) Post-Webinar Strategies for Success
(15:08) Navigating Economic Challenges in Business
Prefer single topic episodes? Head over to our YouTube channel. 2025-03-0524 minMarketing School - Digital Marketing and Online Marketing TipsHow ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI OverviewsIn episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss. TIME-STAMPED SHOW NOTES
(00:00) Understanding the Funnel: Tofu, Mofu, Bofu
(03:11) The Impact of AI on Content Marketing
(06:12) Navigating Competition in the SaaS Landscape
(09:12) Analyzing YouTube Strategies with MrBeast's App
(11:52) Chegg vs. G...2025-03-0423 minMarketing School - Digital Marketing and Online Marketing TipsIs Google Losing Search Volume Because of LLMs, and How to Use Grok to Make MoneyIn episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information.Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. 2025-03-0321 minMarketing School - Digital Marketing and Online Marketing TipsTikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form VideosIn episode #2925, Eric Siu and Neil Patel discuss the effectiveness of TikTok in social commerce compared to other platforms. They explore the debate between long form and short form video content, and discuss the significance of support systems in entrepreneurship, particularly the role of spouses in navigating challenges. Finally, they reflect on their evolving definitions of success.TIME-STAMPED SHOW NOTES
(00:00) TikTok's Dominance in Social Commerce
(02:03) Long Form vs Short Form Video Content
(05:50) The Importance of Support in Entrepreneurship
(10:05) Defining Success: A Personal Journey
Prefer single topic episodes? Head over...2025-02-2827 minMarketing School - Digital Marketing and Online Marketing TipsUsing Grok for Infinite Interns, and Who Will Really Win in an AI World?In episode #2923, Eric Siu and Neil Patel discuss how AI tools like Grok can function as infinite interns. They explore the effectiveness of influencer marketing compared to traditional paid ads, the value of systems thinking in business, and the ROI of speaking engagements.TIME-STAMPED SHOW NOTES:
(00:00) The Concept of Infinite Interns
(03:09) Influencer Marketing vs. Paid Ads
(06:06) The Importance of Systems Thinking
(09:08) The ROI of Speaking Engagements
Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www...2025-02-2621 minMarketing School - Digital Marketing and Online Marketing TipsShould Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape of YouTube strategies for 2025. They also touch on the impact of AI in business and the necessity of focus and speed for growth.TIME-STAMPED SHOW NOTES:
(00:00) The Value of Awards in Recruitment
(02:55) Navigating CEO and COO Searches
(06:03) Social Media Strategies and Content Experimentation
(08:54) YouTube Content Strategy and Retention Techniques
(12:10) The Impact of Focus and Speed in AI Development
Prefer...2025-02-2524 minMarketing School - Digital Marketing and Online Marketing TipsThe Elon Musk 5 Minute Productivity System, and Why You Lose Sales DealsIn episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the importance of effective sales calls and the common pitfalls that lead to lost deals. The discussion also touches on the evolving role of AI in business, emphasizing the need for a human touch in customer interactions. Additionally, they analyze the impact of SEO and AI overviews on website traffic and the significance of a 'land and expand' strategy in sales.TIME-STAMPED SHOW NOTES:2025-02-2427 minMarketing School - Digital Marketing and Online Marketing TipsCoca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your BrainIn episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world.TIME-STAMPED SHOW NOTES:
(00:00) Coca-Cola's Strategic Market Moves
(02:57) The Importance of Focus in Entrepreneurship
(06:01) Hiring for Success: The Right People Matter
(08:58) Navigating Business Challenges and Accountability
(12:09) The Role o...2025-02-2128 minMarketing School - Digital Marketing and Online Marketing TipsHow Citadel Built a $62.3B MonsterIn episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world.TIME-STAMPED SHOW NOTES:
00:00 The Citadel Approach to Aggressive Investing
03:10 The Importance of Speed in Business Decisions
05:48 The Future of AI and Business Scaling
08:59 Agency Claims and the Ethics of Marketing
14:12 Health Optimization for Better Performance
Prefer single...2025-02-2026 minMarketing School - Digital Marketing and Online Marketing TipsThe New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct ReportsIn episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the benefits of managing without direct reports. Their discussion also delves into the role of AI in marketing and sales, and the challenges of navigating imperfect attribution in marketing efforts.TIME-STAMPED SHOW NOTES:
00:00 The Rise of YouTube as a Podcast Platform
02:58 AI Tools for Content Creation
05:58 Managing Without Direct Reports
12:04 The Role of AI in Marketing and Sales
17:57 Navigating Imperfect Attribution...2025-02-1925 minMarketing School - Digital Marketing and Online Marketing TipsThe AI Influencer That Makes $10M A YearIn episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity in business, the challenges posed by economic fluctuations, and innovative marketing strategies that engage audiences effectively.TIME-STAMPED SHOW NOTES:
(00:00) The Rise of AI Influencers
(02:56) Elon Musk's Unconventional Leadership
(06:04) The Importance of Authenticity in Business
(09:59) Navigating Economic Challenges
(14:58) Creative Marketing Strategies
Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, g...2025-02-1826 minMarketing School - Digital Marketing and Online Marketing TipsYouTube Citation Surges 414 Percent in AI OverviewsIn episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of creating targeted content for business growth and lead generation through social media. The discussion also covers the role of sales operations in managing leads effectively and the challenges associated with AI code generators and creator products.TIME-STAMPED SHOW NOTES:
(00:00) The Rise of YouTube in AI Content Creation
(03:12) YouTube as a Podcasting Platform
(06:10) Creating Effective YouTube Content
(08:58) Leveraging Social Media for Lead...2025-02-1726 minMarketing School - Digital Marketing and Online Marketing TipsHow Neil and Eric Would Go About Building Their Personal Brand in Today's WorldIn episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development. Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:
(00:00) Building a Personal Brand in Today's World
(02:56) The Power of Video Content
(06:00) Leveraging LinkedIn for Growth
(08:58) Balancing Agency and Product Development
(11:58) Navigating Team Dynamics...2025-02-0624 min
Leap Academy with Ilana GolanNeil Patel: From Crushing Failures to Building a Global Marketing EmpireNeil Patel’s story shows how hard work, persistence, and learning from failure lead to success. As a teenager, he started businesses, including building websites, but struggled with ineffective marketing agencies. This pushed him to learn digital marketing, and by 16, he helped a client make $20M, marking the start of his career. After facing challenges with his earlier ventures, he shifted from starting businesses to acquiring and turning underperforming ones into successes. Now, as the founder of NP Digital, he runs a global marketing company that helps businesses grow. In this episode, Neil talks with Ilana about his journey, th...2025-01-0744 minMarketing School - Digital Marketing and Online Marketing TipsNeil Patel & Eric Siu's Holiday Productivity TipsIn episode #2895, Eric Siu and Neil Patel discuss their holiday experiences, the current state of affiliate marketing, tax strategies and lifestyle choices, and missed marketing opportunities for 2025.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:
(00:00) Holiday Reflections and Productivity
(06:00) The State of Affiliate Marketing
(10:03) Tax Strategies and Lifestyle Choices
(11:54) Missed Marketing Opportunities for 2025
(24:57) That’s it for today! Don’t for...2025-01-0630 minMarketing School - Digital Marketing and Online Marketing TipsUndisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracyIn episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of diversity in the workplace.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 2024-07-0821 minMarketing School - Digital Marketing and Online Marketing TipsNeil Patel and Eric Siu's Biggest Business MistakesIn episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Ne...2024-07-0523 minMarketing School - Digital Marketing and Online Marketing TipsIs TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accountsIn episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy...2024-06-2723 minMarketing School - Digital Marketing and Online Marketing TipsSite removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & moreIn episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:
(00...2024-06-1727 min
Marketing School - Digital Marketing and Online Marketing TipsOpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(0...2024-05-2027 min
Marketing School - Digital Marketing and Online Marketing TipsRevealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of contentIn episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of...2024-02-1617 min
Marketing School - Digital Marketing and Online Marketing TipsHow Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & moreIn episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:...2024-02-0821 min
Marketing School - Digital Marketing and Online Marketing TipsElon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't MatterIn episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.
Don’t forget to help us...2024-01-2219 min
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil & Eric Are Going Harder on Written Content NowIn episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!...2023-12-0607 min
Marketing School - Digital Marketing and Online Marketing TipsEric and Neil's Favorite Way to Learn New Marketing TacticsIn episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon...2023-06-1308 min
Marketing School - Digital Marketing and Online Marketing TipsHow Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AIIn episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in...2023-06-1208 min
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Neil Patel: Grow Your Business With These Digital Marketing Trends in 2023 | Marketing E226Neil Patel was always thinking about what he could do to become financially successful, but as a teenager without a college degree, he couldn’t get a high-paying job. To solve this problem, Neil Patel created his first company, a job site called AdviceMonkey, at just 16 years old. Neil learned the vitality of SEO and online marketing, and since then, he has launched digital marketing agencies around the world to help businesses firsthand. In this episode, Neil will tell the story of how he became one of the world’s most recognized marketing experts. He will break down his bigg...2023-06-0546 min
Marketing School - Digital Marketing and Online Marketing TipsThe Biggest Lesson Neil Learned From Sending Out 255 Million EmailsIn episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
[00:55] How Neil has had to change his strategy when it comes to email segmentation.
[01:47] The different areas of marketing that Neil’s subscribers might be interested in.
[02:05] Advice for creating smaller, more targeted groups.
[02:15] Ways that A...2023-05-2105 min
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil & Eric Are Thinking About Getting Office Space Again #2325In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
[00:40] Why getting together, physically, still means something!
[01:29] How office space and in-person touch points can boost creativity.
[02:55] Help that we...2022-12-3106 min
Marketing School - Digital Marketing and Online Marketing TipsHow Neil & Eric Use The Holidays To Get Ahead #2317In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead.
[00:38] Why Ne...2022-12-2307 min
Marketing School - Digital Marketing and Online Marketing TipsNeil's Content Plan for 2023 #2297In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play!TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: Neil's Content Plan for 2023.
[00:34] Why Neil is planning to produce less content next year!
[01:24] Current ROI for the different content avenues.
[02:51] Neil's reach at the moment.
[03:00] Avoiding vanity metrics in favor of direct revenue.
[03:30] That is it for today!
[03:32] Go to https://www.marketingschool.io fo...2022-12-0306 min
Marketing School - Digital Marketing and Online Marketing TipsNeil & Eric's Marketing Software Stack #2258In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more. [01:58] A little about Salesforce, Convertkit, and Canva. [02:21] More tools for email and content creation. [02:51] Bonus tool recommendation: Lo...2022-10-2406 min
Marketing School - Digital Marketing and Online Marketing TipsUltimate Hot Seat Session with Eric and Neil #2248In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your b...2022-10-1417 min
Marketing School - Digital Marketing and Online Marketing TipsHow Neil Works With No Direct Reports #2213In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Works With No Direct Reports. [00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero dir...2022-09-0907 min
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil & Eric Are Speaking At Live Conferences Again #2202In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again. [00:27] Why nothing beats the in-person connection you get at a live event. [00:46] How speaking establishes you as an authority in your field. [00:58] Why it’s one of the best ways to generate customers in the B2B sect...2022-08-2907 min
Marketing School - Digital Marketing and Online Marketing TipsNeil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events). [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year. [01:09] How Neil and Eric typically prepa...2022-08-2107 min
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil and Eric Don't Blog Often #2178In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Why Neil and Eric Don't Blog Often. [00:27] How our blogging practice has evolved over the years. [00:58] Why content goes stale and stops ranking highly. [01:27] The spaces that are still worth exploring and exp...2022-08-0505 min
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil Bought AnswerThePublic #2175In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Why Neil Bought AnswerThePublic. [00:26] An introduction to AnswerThePublic and the service it provides. [00:48] Examples of who can use AnswerThePublic. [01:22] Neil's long term plan for this expensive purchase. [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate. [04:04] The la...2022-08-0208 min
Marketing School - Digital Marketing and Online Marketing TipsNeil & Eric's Weird Habits That Triple Productivity #2141In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity. [00:34] Why Neil doesn’t go to bed without having read all his emails. [01:09] How high-intensity...2022-06-2907 min
Marketing School - Digital Marketing and Online Marketing TipsNeil & Eric Debate: Should You Get A Coach? #2113In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach? [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts. [01:13] Neil's issue with business coaches and what their coaching business says about the...2022-06-0108 min
Marketing School - Digital Marketing and Online Marketing TipsKey Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Wh...2022-05-3108 min
The KaranParwani Show - Entrepreneurship and Marketing Podcast"Exclusive: Neil Patel Reveals Some of His Best Marketing Strategies" | Interview With Neil Patel#EPISODE 10 : With Neil Patel
Hey PodFam. Hope Everyone is Bashing their Goals and achieving their dreams and aspirations. This is Karan Parwani, Founder of Wedoeconsult, KaranParwani.com and The Karan Parwani Show. This show is all about Marketing and Entrepreneurship, insights of which will be delivered by Inspirational folks who have done amazing stuff in their life and their career,
Today, I am very much grateful and feeling blessed to have a fantabulous Marketer and the best Digital Marketing Practitioner in the whole world and the most humble personality you will ever meet and come...2020-01-3119 min
The Indian Startup ShowEp36: Neha Gupta, Founder of Lipikaar.com - On creating a simple & intuitive typing tool for all Indian languagesIn this week’s episode I chat to Neha Gupta. Founder of Lipikaar (@lipikaar) Lipikaar is a simple and intuitive typing tool for all Indian languages. So this tool works on common text editors like MS Office, website and browser plugins, as well as keyboard app for Android phones as well. in this conversation we also talk about, how she got started , time spent working at Amazon, launching the Lipikaar app this year, the app already has 100,000 downloads. Neha also gives great advice on B2B sales, networking (be persistent!) and creating a product from scratch
In thi...2016-06-2113 min