Shows
The Business Podcast SpotlightHow to Maximize the Value of Your Podcast Archive with Racheal CookWhile we’re on summer break, we’re walking our talk - repurposing a favorite episode all about… repurposing! Racheal Cook joins us to share how your old content can become your business’s secret weapon. It’s like content inception, and yes, we’re totally okay with that.
Racheal Cook on the Web | Podcast | Instagram | TikTok | LinkedIn | Facebook
Full show notes: https://onestonecreative.net/how-to-maximize-your-podcast-archive
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be...2025-06-2639 min
People Over ProfitCreate Profitable Podcasts & Marketing with Ease | E142The brilliant Megan Dougherty sits down with us to chat about the ins and outs of podcasting and monetization.Whether you have a podcast, are thinking about starting one, or are just looking for smarter ways to show up online, you’ll find value here.Megan is an absolute powerhouse when it comes to creating profitable podcasts and content ecosystems.Be prepared to take lots of notes—this one is packed with actionable takeaways to help you grow your visibility, reach, and revenue. On today’s episode of People Over Profit, you’ll...2025-06-2322 min
The Business Podcast Spotlight13 Questions to Ask a Podcast Production Company Before You Hire ThemThinking about outsourcing your podcast production, but not sure where to start?
In this summer replay, I walk you through the 13 most important questions to ask before hiring a podcast production company. Whether you’re launching a new show or trying to save a sinking one, this episode is packed with the stuff you really need to know to make a smart, confident choice.
Full show notes: https://onestonecreative.net/13-questions-to-ask-a-podcast-production-company
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: http...2025-06-1917 min
The Business Podcast SpotlightPodcast SEO: Best Practices and Tips from Danielle Desir CorbettWant your podcast to show up in search results — not just for listeners, but for Google and AI tools too?
In this summer replay, I (hi, Megan here!) revisit one of my favorite conversations. It’s about podcast SEO with Danielle Desir Corbett. It’s full of clear, actionable strategies to help more people find your show and keep discovering it long after it’s published.
Read Full Show Notes:
https://onestonecreative.net/podcast-seo-best-practices-and-tips
Danielle Desir Corbett on: Website | X (Twitter) | LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest2025-06-1327 min
The Jill Lublin ShowMegan Dougherty | Jill Lublin ShowBioMegan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. In 2017, she co-founded [One Stone Creative](https://onestonecreative.net) a podcast production agency specializing in white-label podcast production and network development.In 2020 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is...2025-06-0509 min
The Business Podcast SpotlightThe Formula for Profitable PodcastsWhat if your podcast could actually prove its value to your business — and help you make decisions based on real data, not vibes?
I (hi, Megan here!) walk through a simple, powerful idea called Podcast Value Math — a way to figure out what your podcast is doing for your business, what parts of it are making that happen, and how to get more of the good stuff.
Read Full Show Notes:
https://onestonecreative.net/the-formula-for-profitable-podcasts
Podcasting for Business book: https://podcastingforbusiness.com/
Business Podcast Blueprints Action Plan: https://onestonecreative.net/action
Apply to...2025-06-0510 min
Wisdom JourneyHow to Turn Your Podcast Into a Powerful Sales Tool —Meghan Dougherty | Ep 41I got to sit down with Megan Dougherty, podcast strategist and author, for an honest conversation about what really makes a business podcast valuable. We dug into why downloads aren’t the magic number, how the real power of podcasting is all about building relationships (both with guests and listeners), and the surprising ways a podcast can make your sales process smoother—even if your audience is only a couple hundred people. Megan also shared some growing pains from her early days, why having clarity around your business goals for the show is crucial, and practical tips for not wast...2025-05-3053 min
The Business Podcast SpotlightPodcasting for Personal and Professional DevelopmentWhat happens when you’ve built multiple successful podcasts for business - but now you want to make one just for you?
That’s what David Ledgerwood, agency founder and podcast strategist, is working through. We talked all about it on this episode of the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/podcasting-for-personal-and-professional-development/
David Ledgerwood on LinkedIn: https://www.linkedin.com/in/davidledgerwood/
Listen Network: https://www.listennetwork.co
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest2025-05-2930 min
The Business Podcast SpotlightEasing Into Sponsorship The Organic WayWhat do you do when your podcast is running smoothly, but you’re starting to think about sponsorships and know your audio setup needs an upgrade?
That’s exactly where Catherine Crestani, leadership coach and intuitive healer, and host of Willow Healing Matters, finds herself. We talked about how her show has evolved, how she uses it to build genuine relationships, and what the future might look like as she takes things to the next level.
Full Case Study: https://onestonecreative.net/easing-into-sponsorship-the-organic-way/
Catherine Crestani: https://willowhealing.org/
Willow Healing Matters Podcast/Substack: https...2025-05-2233 min
The Business Podcast SpotlightYour Podcast Has Built Your Network… Now What?What happens when your podcast has done exactly what you set out to do - build a strong network, grow your presence - and now it’s time for the next, new phase?
That’s the question Slobodan Manic, founder of Podpacer and host of the No Hacks Podcast, brought to the Business Podcast Spotlight. We talked about evolving formats, building deeper engagement, and using podcasting as a strategic business tool, not just a content engine.
Full Case Study: https://onestonecreative.net/your-podcast-has-built-your-network
Slobodan Manic on Web | LinkedIn | Substack
No Hacks Podcast...2025-05-1530 min
Knack 4 BusinessPodcast ROI Strategies Every Small Business NeedsHow to turn a podcast into a powerful business development tool that drives real, measurable results.In this episode, we’re joined by Megan Dougherty, co-founder of One Stone Creative and creator of the Business Podcast Blueprints. Megan dives deep into the strategic side of podcasting—how to leverage your podcast to generate leads, build brand authority, and avoid common pitfalls like 'pod fade.' If you’ve been thinking about launching a podcast or want to optimize your existing show, Megan's insights are exactly what you need.Discover the Business Podcast Blueprints and learn how to...2025-05-0838 min
The Business Podcast SpotlightDoes Your Podcast Sound Professional Enough?What happens when your podcast starts as a deeply personal project - but then grows into something much bigger, and you want it to support your business without losing that personal touch?
That’s what Carly Fauth, cancer exercise specialist and host of Chemo Coffee Talk, was navigating and what we worked through together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/does-your-podcast-sound-professional
Carly Fauth on: Web | Instagram | Email: Carly@fitfuncarly.com
Chemo Coffee Talk on: YouTube | Spotify
Apply to be a Guest: https://onestonecreative.net/Spotlig...2025-05-0833 min
The Business Podcast SpotlightStealing From Yourself For Fun and ProfitWhat do you do when your podcast is going strong — but you know there’s even more potential in your archive that could be driving business and building community?
That’s exactly what sales strategist and host of People Over Profit, Justine Beauregard, came to explore on the Business Podcast Spotlight — and we uncovered a lot of great opportunities.
Full Case Study: https://www.onestonecreative.net/stealing-from-yourself-for-fun-and-profit
Justine Beauregard on Web | LinkedIn | Free Sales Masterclass
People Over Profit Podcast on Spotify | Apple Podcasts
Virtual Speed Networking: Virtual Speed Networking
Apply t...2025-05-0137 min
The Business Podcast SpotlightUsing a Podcast to Support CRM Users… and Finally Write That BookWhat do you do when your podcast is working… but not quite working for your business?That’s what Reuben Swartz, founder of Mimiran and host of Sales for Nerds, was exploring — and what we tackled on this episode of the Business Podcast Spotlight.Full Case Study: https://www.onestonecreative.net/using-a-podcast-to-support-crm-usersMimiran: https://www.mimiran.com/Sales for Nerds Podcast: https://www.salesfornerds.ioSales for Nerds LinkedIn Newsletter: https://www.linkedin.com/newsletters/sales-for-nerds-6927702833131638784/Reuben on LinkedIn: https://www.linkedin.co...2025-04-2430 min
The Business Podcast SpotlightBoosting Podcast Engagement When You Have a Powerful MessageWhat do you do when you’re passionate about your podcast, but the engagement just isn't where you want it to be?That’s exactly what Lorraine Connell, teen leadership coach and host of the Leaders of Today, Teens to Titans podcast, was experiencing—and what we dove into on the Business Podcast Spotlight.Full Case Study: https://onestonecreative.net/growing-your-podcast-audience-when-youre-feeling-stuckLorraine Connell on LinkedIn: https://www.linkedin.com/in/lorraine-connell-4962ab1b8/Leaders of Today, Teens to Titans Podcast: https://www.peers-not-fears.com/copy-of-pnf-podcastPe...2025-04-1729 min
The Business Podcast SpotlightGrowing a Podcast Audience StrategicallyWhat do you do when you’re launching a new podcast, and you want to make sure you’re growing your audience and getting the right kind of traction from the start?That’s exactly what Rodney Miles, author and host of The Modern Author Podcast, was figuring out – and we dove into all of that on the Business Podcast Spotlight.Full Case Study: https://onestonecreative.net/growing-a-podcast-audience-strategicallyRodney Miles: https://www.rodneymiles.comApply to be a Guest: https://onestonecreative.net/SpotlightGuest2025-04-1027 min
The Business Podcast SpotlightWhen Should You Invest in a Video Setup for Your Podcast?When should you upgrade your podcast’s audio and video quality?Karen Covy, divorce coach, mediator, and host of Off the Fence, has been podcasting for two years—and now she’s making some big moves to take her show to the next level. In this episode of Business Podcast Spotlight, we dive into what’s working, what’s next, and how to make smart upgrades that actually help your business (instead of just looking fancy).Full Case Study: https://onestonecreative.net/when-should-you-invest-in-a-video-setup-for-your-podcastKaren Covy: https://karencovy.comOff...2025-04-0332 min
The Business Podcast SpotlightWhy a Vocal Coach is Switching to Seasons After a Podcast HiatusWhat do you do when you’re on a break from your podcast, and you want to get back into it, but you’re not exactly sure on the best way to go about it?That’s what Nic Redman, vocal coach and director, and host of The Voice Coach Podcast was dealing with - and what we solved on the Business Podcast Spotlight.Full Case Study: https://onestonecreative.net/seasons-after-hiatusNic Redman: https://nicolaredman.com/The Voice Coach Podcast: https://nicolaredman.com/voice-coach-podcast/Free...2025-03-2729 min
The Company ShowNew Podcast Data Just Dropped!It’s my favorite time of year.I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner....2024-10-3108 min
BrandsTalkPodcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan DoughertyAre you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.Explore the vital components of...2024-06-1839 min
The Podcaster's Guide to a Visible VoiceHow to Use Research and Reports to Guide Your Podcast with Megan DoughertyHow does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don’t want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and ba...2023-12-0437 min
The Company ShowWhy You Should Consider Starting a Podcast NetworkWhy You Should Consider Starting a Podcast NetworkThere are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a network can dramatically expand your reach.On this week’s episode, The Compliance Evangelist, Tom Fox returns to answer the question: “Should you start your own podcast network?”2023-06-0820 min
The Company ShowLearning From ExpertsThere are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is getting to know more of them.Join me in the first official episode of the newly rebranded The Company Show (formerly The Business Podcast Blueprint Show), as I reflect on valuable lessons learned from industry experts from our previous season and our monthly strategy and networking calls.Tune in to...2023-05-2513 min
The Company ShowVideo Podcasts: Reflections and DecisionsAs I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing the mental and time burden that video production adds to the process, however, I've come to the realization that video podcasting may not be for me. In this season finale episode, I'd like to share my insights on the pros and cons of video podcasting and why I won't be doing another video season.
Tune in to...2023-03-3000 min
Build Your TeamMegan Dougherty’s Proven Strategies for Building and Managing a Successful TeamHaving a successful team is essential for businesses to grow and remain competitive, but building and managing a team can be a complex and challenging task. Fortunately, digital marketing strategist Megan Dougherty of One Stone Creative has developed a unique set of strategies for building and managing a successful team.In the video, Megan Dougherty covers everything from the initial steps for building a team and the factors that need to be considered for high-quality hires to the differences between managing someone else’s team and managing your own. With her vast experience in online business de...2023-03-0627 minThe Company ShowDigging into Episode StructureWe’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner, Audra Casino, and we’re going to dive into the crucial aspect of podcasting that often goes overlooked - show structure. Audra and I are going to talk about the structure of a podcast episode and how it affects the listener's experience and the success of the podcast. Audra is an expert in this area, so we'll be discussing topics such as mic problems, show structure, episode segments, and the best way to improve your podcast performance consistently.
You’ll hear us...2023-02-0200 min
Stories and Strategies with Curzon Public RelationsDo Sales Funnels Still Work? Or Is the Concept Springing Leaks?The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcastingOn Instagram @oscpodcastingDownload the 2022 State of Business Podcasting Report2023-01-2217 min
The Company ShowThe Value of Podcasting for Business with Tom FoxOne of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest, Tom Fox, is my partner-in-crime for our upcoming Podcasting for Business Conference. Tom is hailed as the Voice of Compliance, serving and evangelizing for the compliance community for over 15 years. He is the founder and creator of the Compliance Podcast Network. We talk about the value of podcasts for business, how we came up with the idea for the conference, and where you ca...2022-10-2800 min
The Company ShowThe Podcasting for Business ConferenceI’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the events, it can be a fantastic experience, and you can meet interesting people, learn important skills and strategies, and generally be a part of the scene.
But there is a problem with in-person and big “everyone’s welcome” events, with scores of presentations dealing with all elements of podcasting.
They can be a...2022-10-1500 min
The Company ShowFinding and Inviting Guests to Your PodcastAsking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podcasting very long, it can feel like a big, high-risk ask.
Most people, most of the time, however, are perfectly willing to join you for a podcast episode, and it’s always flattering to be asked, as long as a little research has been done, and the ask is well-constructed. That’s exactly what we’re talking about today on the Business Podcast Blueprints Show.
Get the full note...2022-09-3000 min
The Company ShowShould You Get a Sponsor for Your Company Podcast?There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor.
Running ads and having sponsors for your show can be a good move - but it isn’t in every case, especially for a podcast you’re running in support of your business. While ads are very common in podcasts, audiences don’t *love* hearing them, and that airspace could possibly be used more effectively for your company. Tune into today’s episode to learn about the different kinds of podcast ads...2022-09-1600 min
The Company ShowGetting Good Sound for Your PodcastHaving good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re going to sound professional. Getting good quality sound isn’t the easiest task in the world however - you need to optimize your recording setup, and the room you’re recording in as much as possible. On this episode of the Business Podcast Blueprint, Megan Dougherty is sharing how to choose a good mic, record the most effectively, and prepare your recording room so you sound as good as possible.
Get the full notes (and some handy resources!) at: OneSton...2022-09-0200 min
The Company ShowBringing Order to Chaos in Your Podcast ProcessesToday Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting the most work done with the least effort, and setting yourself up for smooth operations when unexpected events or vacations inevitably occur. You do this by identifying the steps in your current workflow, creating a single point of truth about your podcast called an episode guide, saving time with templates, creating clarity with project management systems, adding safety and redundancy with Standard Operating Procedures, wrapping up with automating steps in the process.
Learn more at OneStoneCreative.net/252022-08-1900 minThe Company ShowAn Exhaustive List of Different Podcast Episode Formats - and When To Use Them.Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into the theory of podcasting as a company and address various decisions a company podcaster must make. Today we’ll be discussing the different types of podcast show formats, how to create them, and which benefits your business the most.
Read a full transcript of the Episode, and find links to examples of each type of show at OneStoneCreative.net/232022-08-0500 minThe Company ShowIntroducing the Podcast Social ClubCreating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell people about our shows. So the team at One Stone Creative has come up with a way to make the promotional part of podcasting a little more fun. It's called the Podcast Social Club - and you are warmly invited. OneStoneCreative.net/PodcastSocialClub Use the code PSCLUB for 50% off for your first three months.2022-05-2700 min
Efficiency on DemandResilience, Re-Orientation & Repurposing with Megan DoughertyMegan Dougherty is the co-founder of One Stone Creative, a multi-media content agency that specializes in podcasts and online courses. She has been working in digital marketing and online business development for over a decade and has had the privilege of working with hundreds of business owners in a wide variety of industries. She lives in Gatineau, Quebec, and when she's not thinking about podcast strategy, she likes to grow vegetables and watch disaster movies.In today’s episode, Megan talks to Monique about how she started in the industry on the basis of being a bu...2020-12-1543 min
Innovation in Compliance with Tom FoxCelebrating 100 Episodes of Innovation in ComplianceTom Fox celebrates this special 100th episode of Innovation in Compliance with Megan Dougherty. Megan is the co-founder of One Stone Creative, the company that produces this podcast. The show takes a different spin: first Megan interviews Tom, then he interviews her. They talk about how the show started, favorite episodes, and how you and your business can benefit from podcasting.Favorite EpisodesMegan wants to know what Tom’s favorite episode has been so far. He responds that he loves all the episodes equally, but he has the most fun doing series. It’s easy for him to c...2019-10-0816 min