Hello@penji.co (Penji) - Podcast Details

Shows

Fully Managed From Tech to Education: A Marketing JourneyHere are three things you’ll learn in this episode:Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and in...

2025-06-2934 min

Fully Managed Small Business Marketing: Adding Value & Mastering DigitalHere are three things you’ll learn in this episode: 1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she c...

2025-06-0432 min

Fully Managed Overcoming Vague Direction & Too Many Voices in Creative ProjectsHere are three things you’ll learn in this episode:The Joy and Complexity of Creative Collaboration: Philip emphasizes how rewarding it is to bring ideas to life, especially during the visual scripting and storyboarding phase. It's where the client's concept starts to take form, and collaboration becomes key. He enjoys the excitement that comes when clients are engaged and invested, which often leads to more meaningful, creative outcomes.Balancing Structure with Creative Freedom: At Explainify, maintaining boundaries—like creative limitations tied to service packages—helps streamline the process without stifling creativity. Those boundaries set early expectations, enabling the te...

2025-04-2443 min

Fully Managed Why SEO is Crucial for Small Business SuccessHere are three things you’ll learn in this episode: - Why SEO became the ultimate focus and how it drives business success- The problem with traditional marketing agencies and how SearchX is doing things differently- The importance of real client relationships and hands-on digital strategies About Lorenz & SearchX: - Website: https://searchxpro.com/- LinkedIn: https://www.linkedin.com/in/lorenz-esposito/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams.

2025-04-2333 min

Fully Managed How Digital Marketing Agencies Have Changed Post-COVIDHere are three things you’ll learn in this episode: ✅ The challenges of transitioning from an employee to a business owner ✅ The mindset shifts necessary for entrepreneurial success ✅ How digital marketing agencies have evolved post-COVID About Marta and Anchor - Website: https://anchormarketingco.com/- LinkedIn: https://www.linkedin.com/in/marta-luvian-mba-a7780342/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your fir...

2025-04-2330 min

Fully Managed Why Traditional SEO Is Dead — And What’s Replacing ItHere are three things you’ll learn in this episode: 1. Authenticity in Digital Marketing: Irina discusses how digital marketing is shifting away from traditional link-building strategies toward more authentic, high-quality brand mentions. With AI-driven search results evolving, businesses should focus on genuine engagement and storytelling rather than outdated SEO tactics. 2. Work-Life Balance in Remote Work: Creating a healthy balance requires intentional habits, such as having a dedicated workspace, taking breaks, working in different environments, and setting clear device-free times. Activities like walking and meditation also help maintain mental well-being and productivity.

2025-04-2236 min

Fully Managed Psychology Behind Selling On AmazonHere are three things you’ll learn in this episode: 1. The Psychology of Marketing & Strategic Thinking: David’s background in psychology has played a key role in his marketing success, as analyzing data, consumer behavior, and market trends is essential for optimizing Amazon sales. Marketing is a field where unconventional backgrounds can provide a unique advantage, and strong analytical skills are critical for managing multiple accounts effectively. 2. Learning from Mistakes & Unconventional Success Strategies: David shares on a pricing mistake on Amazon (double discounting) that led to a product ranking at the top of...

2025-04-2234 min

Fully Managed The Importance of Cultural Perspectives in Global BusinessHere are three things you’ll learn in this episode: 1. Entrepreneurship and Agency Management: Dan shares his journey of starting Visual Fizz, including his background in entrepreneurship, experiences working at various agencies, and the decision to focus on established B-to-B clients. He also discusses the evolution of Visual Fizz and their approach to marketing in the digital age, including the use of AI. 2. Marketing and Business Tips: The podcast focuses on discussing marketing and business tips to assist listeners in their business journeys. Dan Salganik shares insights about Visual Fizz, a B-to-B focused agenc...

2025-04-2135 min

Fully Managed Expert's Insight: Balancing Data & Creativity in Digital AdvertisingHere are three things you’ll learn in this episode: 1. Balancing Data and Creativity in Marketing: The interview discusses the challenge of balancing data-driven strategies with creative approaches and client preferences. It highlights the need to sometimes have difficult conversations about pivoting strategies when the data suggests it, while also recognizing the value of client input and brand voice. It also touches on the role of AI as a supportive tool rather than a replacement for human creativity and judgment in marketing. 2. The Role of a Senior Digital Advertising Strategist: You'll learn...

2025-04-2138 min

Fully Managed Women in Leadership: Challenges & Creating Inclusive WorkplacesHere are three things you’ll learn in this episode: 1. How to cultivate authenticity in your business and marketing.2. The unique perspectives and challenges of women in leadership.3. Real-world experiences and strategies for navigating workplace issues. About Jessica and Rival Minds - Website: https://www.rivalmind.com/- LinkedIn: https://www.linkedin.com/in/jessica-goodrum/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your fir...

2025-04-2035 min

Fully Managed SEO vs. Social Media for Service BusinessesHere are three things you’ll learn in this episode: - When and how social media works for service providers- Why SEO is often the best long-term strategy- Common struggles of small business owners in the digital space About Patrick and Market Keep - Website: https://marketkeep.com/- LinkedIn: https://www.linkedin.com/in/patrick-kurowski-78239451/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code f...

2025-04-2027 min

Fully Managed Create Inclusive Marketing Campaigns That ResonateHere are three things you’ll learn in this episode: ✅ The challenges of multilingual communication: The episode delves into the complexities of multilingual campaigns, specifically referencing a project that required translation into 22 different languages and dialects. Ray discusses the importance of lived experience and cultural understanding over simple translation, emphasizing the nuances of language and how it connects to culture and personal experiences. ✅ The immigrant experience and identity: Both Daniela and Ray share their personal experiences as children of immigrants and as immigrants themselves. They discuss the challenges of navigating different cultures...

2025-04-1940 min

Fully Managed Expert Tips: Create a Simple & Effective WebsiteOn today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator, about the simplicity of websites and the importance of clear communication in marketing. They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more personal and authentic approach. Here are three things you’ll learn in this episode: ✅ Importance of Website Simplicity: The podcast emphasizes the importance of creating simple, user-friendly websites with clear branding and straightforward information. ...

2025-04-1938 min

Fully Managed Building Strong Client Relationships Through Proactive MarketingHere are three things you’ll learn in this episode: 1. Starting an Agency with a Client-First Mentality: Corey founded Lockern Digital in 2019 after experiencing frustration with large agencies that lacked empathy and transparency. His vision was to create an agency focused on integrity, client performance, and avoiding bureaucracy, which he believes has led to sustained success over five years. 2. Navigating Uncontrollable Market Factors: Corey emphasizes the importance of understanding and preparing for external factors outside an agency’s control—such as economic downturns or client business issues—by forecasting attrition and focusing o...

2025-04-1834 min

Fully Managed Escape the 9-to-5: Automation for EntrepreneursHere are three things you’ll learn in this episode: ✔️ The reality of 9-to-5 jobs vs. entrepreneurship ✔️ How systems and automation can create time freedom ✔️ The evolution of digital marketing and online business since the early 2010s About Amanda Rivera - Website: https://expansionwithamanda.com/meet-amanda- IG: @ExpansionWithAmanda ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15...

2025-04-1846 min

Fully Managed Building Software for Good: The Story of Three-Sided CubeHere are three things you’ll learn in this episode: 1. Mission-Driven Software Development: Three-Sided Cube is a UK-based software agency that builds custom software solutions with a focus on making a positive impact. They work with clients like the American Red Cross and the UN to create digital solutions aimed at solving significant global problems. 2. The Value of Human Connection in Podcasting: Krystal highlights the emotional and rewarding aspects of podcasting, particularly in connecting with guests on a personal level. They appreciate the evolution of guests' journeys and the bond created, whic...

2025-04-1637 min

Fully Managed Learn Keynote Speaking from an Expert: Leadership & GrowthHere are three things you’ll learn in this episode: 1. Background and Passion for Speaking2. Social Media Strategy and Growth3. Impact of Social Media on Leadership About Ty and his social media - Website: https://tybennett.com/- Instagram: https://www.instagram.com/ty.bennett ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15 - Website: http...

2025-04-1622 min

Fully Managed The Banker Who Became a Marketer: Finance Secrets for SuccessHere are three things you’ll learn in this episode: ✅ How understanding business finance improves marketing strategies & lead generation ✅ Scaling the right way—balancing growth with operational efficiency ✅ **Profit First methodology** & why cutting expenses is often smarter than chasing more sales About Brody Rotzoll and Tegrity - Website: https://www.tegrity.marketing/- LinkedIn: https://www.linkedin.com/in/brody-rotzoll-27b095b1/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and team...

2025-04-1542 min

Fully Managed Master YouTube Marketing: Focus, Audience & NicheHere are three things you’ll learn in this episode: 1. Focus on YouTube as a Marketing Tool2. Understanding Audience and Content Alignment:3. Niche Down Strategically Subscribe to our weekly newsletter: About Aurett and her social media - Website: https://essetinomedia.substack.com/- Youtube: https://www.youtube.com/@EssetinoMedia ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month...

2025-04-1525 min

Fully Managed Mastering Healthcare Marketing: Insights from Penrod's ExpertHere are three things you’ll learn in this episode: ✅ How strategic messaging and branding can make or break a company’s positioning ✅ Why industry specialization helps businesses stand out and build authority ✅ How Penrod carved out a niche in the competitive Salesforce consulting space About Matt Fiel and Penrod - Website: https://penrod.co/- LinkedIn: https://www.linkedin.com/in/matt-fiel/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies...

2025-04-1431 min

Fully Managed Digital Marketing for SMBs: Organic, Paid & SEOHere are three things you’ll learn in this episode: ✅ The power of organic marketing and why it leads to long-term engagement ✅ How SEO is becoming a major focus for businesses looking to grow online ✅ The challenges and benefits of social media marketing for small businesses About Ashelin Walker and Silesky - Website: https://sileskymarketing.com/- LinkedIn: https://www.linkedin.com/in/ashelin-walker/ ✨Sponsors✨ Penji, the human-first creative subscription servic...

2025-04-1443 min

Fully Managed Organize Your Business Like a CEO: Tips for Well-being & ProductivityHere are three things you’ll learn in this episode: 1. The Importance of Mindset for Business Owners: Amber McCue emphasizes the need for business owners to operate with a CEO mindset, focusing on strategic aspects like vision, team-building, and financial oversight rather than getting stuck in day-to-day tasks. A quiz on her website helps entrepreneurs assess whether they are operating as an employee or a CEO within their own business. 2. Delegation and Team Trust: Hiring the right people and trusting them with responsibilities is crucial for long-term business success. Many business owne...

2025-04-1336 min

Fully Managed 3 Web Design Secrets: Content Priority, User Connection & MaintenanceHere are three things you’ll learn in this episode: 1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful communication. 2. Balancing Analytics and Human Connection: Jolly Creative Agency emphasizes the importance of balancing data-driven insights with a focus on human connection. A website should cater to both user experience and Google's algorithms, ensu...

2025-04-1340 min

Fully Managed The Honest Truth About EntrepreneurshipHere are three things you’ll learn in this episode: 1. Overcoming Setbacks and Finding Opportunity: Jordan shares a pivotal moment in their life—being expelled from high school—which forced him to explore unconventional paths. Instead of following the traditional college route, he discovered podcasting, entrepreneurship, and marketing, which ultimately led him to start his own business. This highlights the importance of resilience and adaptability in career growth.2. Bridging the Gap Between Creativity and Business: Jordan emphasizes the divide between creatives and business executives, explaining that success in media and marketing requires an underst...

2025-04-1251 min

Fully Managed AI in Modern Marketing: Expert Shares Practical Strategies & TipsHere are three things you’ll learn in this episode: 1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visionary" and an "integrator" in business—where he provides ideas while a key team member ensures execution.2. AI as an Assistive Tool in Marketing: Rich shared his perspective on AI, stating that...

2025-04-1232 min

Fully Managed Custom Healthcare Software Development: AI, HIPAA Compliance & AutomationHere are three things you’ll learn in this episode: 🔹 The role of AI in software development 🔹 Navigating HIPAA compliance in mobile and web applications 🔹 How process automation helps healthcare companies scale About Ghazenfer Mansoor and Technology Rivers a - Website: https://technologyrivers.com/- LinkedIn: https://www.linkedin.com/in/gmansoor/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first...

2025-04-1121 min

Fully Managed Technology, Strategy & Accounting: Helping Businesses Thrive with KDGHere are three things you’ll learn in this episode: 1. KDG is a professional services firm focused on helping businesses move from 'making it work' to 'making it happen' by providing support in technology, strategy, and accounting. They emphasize improving operational efficiency and client satisfaction.2. KDG prioritizes a strong set of core values, including thorough and transparent communication, attention to detail, predictability, respect, and a commitment to excellence and humility. These values guide their interactions with both clients and employees.3. KDG leverages AI to help businesses improve efficiency and gain a com...

2025-04-1132 min

Fully Managed The Role of AI in Marketing: Will AI Replace Marketers?On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results. Here are three things you’ll learn in this episode: 1. Chris Fink's entry into digital marketing was unconventional, stemming from his experience as an entrepreneur needing to market his own med spa.2. Chris highlights the importance of communicating with clients by focusing on their desired outcomes and results rather than overwhelming them with tec...

2025-04-1048 min

Fully Managed Demand Capture vs. Lead Generation: The Key to Long-Term SaaS GrowthHere are three things you’ll learn in this episode: ✅ How buyers’ behaviors have shifted—why SEO, cold emails, and outbound sales reps aren’t as effective as they once were ✅ Why messaging and problem identification are the keys to cutting through the noise and driving conversions ✅ The importance of demand capture vs. lead generation and how SaaS companies can attract and nurture long-term clients About Jason Myers and Austin Lawrence: - Website: https://www.austinlawrence.com/- LinkedIn: https...

2025-04-0933 min

Fully Managed QUIT Your 9-to-5: How to Build a Profitable E-Commerce BusinessHere are three things you’ll learn in this episode: 🌎 How to Build a Profitable E-Commerce Business 🤝 The Evolution of E-Commerce & Online Marketing 💡 Strategies for Getting Your First 100 Sales About Fernando: - Website: https://fernandosustaita.com/courses/- YouTube: https://www.youtube.com/@FernandoSustaita/videos ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15 Website: http...

2025-04-0936 min

Fully Managed The Real Key to Marketing: Stop Wasting Money on the Wrong LeadsHere are three things you’ll learn in this episode: 1. The Importance of a Holistic Marketing Approach: Oozle Media emphasizes a holistic marketing strategy, treating marketing as an ecosystem where various elements—SEO, content, paid ads, and traditional marketing—work together. A business that relies too heavily on one tactic risks stagnation, making an integrated approach more effective. 2. Challenges in Marketing Specific Industries: Certain industries, such as dentistry and startups, present unique marketing challenges due to market saturation and business owners’ varying levels of business acumen. Agencies that specialize in particular niches, li...

2025-04-0833 min

Fully Managed Niche Marketing for Agencies: Client Acquisition StrategiesHere are three things you’ll learn in this episode: 1. Niche Focus and Evolution: Interchanges began as a web design company over 20 years ago and evolved into a full-service digital marketing agency specializing in industrial and B2B sectors. Niching down to industrial companies was critical to their success, focusing on sectors like chemical companies, equipment manufacturers, and distributors.2. Strong Team and Client Communication: Trust and open communication are key to maintaining strong client relationships. Interchanges practices a "sundown policy," ensuring all client inquiries are responded to within the day. Internally, they prioritize rol...

2025-04-0832 min

Fully Managed Creative Agency Secrets: Structure, Flexibility & InnovationOn today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value. Here are three things you’ll learn in this episode: 1. Balancing Structure and Creativity in an Agency: Leslie discusses the challenges of maintaining efficiency in a creative agency like Sublime Media Group. While structure and project management are necessary, a rigid corporate-style approach can stifle creativi...

2025-04-0735 min

Fully Managed Amazon & Beyond: E-commerce Strategies for Brand GrowthHere are three things you’ll learn in this episode:Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation.He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms like eBay, Etsy, and TikTok Shop, and how to leverage Amazon data for retail expansion.The importance of understanding cultural nuances when expanding into international markets, using Germany as an example of a market that values detailed, factual pr...

2025-04-0735 min

Fully Managed Become a HubSpot Expert: Niche Services & Client AcquisitionHere are three things you’ll learn in this episode: 1. Focus on Technical Expertise in HubSpot: Theia Strategies specializes in the technical aspects of HubSpot, such as coding, integration, and account structure, rather than broader marketing strategies like demand generation or ads. This niche focus allows them to cater to the increasing number of businesses using HubSpot, ensuring a consistent flow of customers.2. Balancing Client Retention and Sales Prospecting: It's important for Theia Strategies to maintain both client retention and active sales efforts. Relying solely on existing clients is risky due to potential lay...

2025-04-0636 min

Fully Managed Boost Website Traffic: Proven Techniques for Digital AgenciesHere are three things you’ll learn in this episode: 1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs.2. Growth Through Trial and Error: The agency expanded its services by hiring talent, building capabilities, and even acquiring other agencies. They emphasize a trial-and-error method to discover what works best for their clients while maintaining profitability and refining their service offerings.3. Building and...

2025-04-0631 min

Fully Managed How to Build a Remote Office: Hiring & CultureHere are three things you’ll learn in this episode: 1. Establishing a Philadelphia Office: After working at a New York PPC agency, Brendan returned to Philadelphia to open a new office for the agency. This involved starting in a small coworking space, recruiting talent, and creating a positive workplace culture that emphasized natural curiosity, reliability, and empathy in employees.2. Client Communication and Problem-Solving: Brendan highlighted the importance of adapting communication styles to meet clients at their level, ensuring clear understanding and collaboration. He also expressed a preference for problem-solving in campaigns, sharing a com...

2025-04-0539 min

Fully Managed Reputation & Relationships: The Key to Long-Term Agency SuccessHere are three things you’ll learn in this episode: 1. Starting Small to Build Credibility: Andrew Maff focused on building credibility and content while under a non-compete agreement. They took on smaller tasks, including SaaS clients and consulting calls, to generate income and develop case studies, reviews, and examples. This slow, bootstrapped growth helped establish credibility and build a foundation for the agency.2. The Importance of Reputation and Long-Term Relationships: Andrew emphasizes that reputation is everything in the agency space, and it can't be scaled overnight. By helping potential clients, even with small tas...

2025-04-0527 min

Fully Managed How to Get Your First 100 Customers: AI-Powered Lead Gen & InsightsHere are three things you’ll learn in this episode: 🌎 The Role of Generative AI in Creative Business Development The Role of Generative AI in Creative Business Development 🤝 How to Achieve Your First 100 Customers 💡 Leveraging AI for Data-Driven Decision Making About Shola Abidoye: - Website: https://sholaabidoye.carrd.co/- LinkedIn: https://www.linkedin.com/in/sholaabidoye/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code f...

2025-04-0436 min

Fully Managed MAXIMIZE Your Earnings: Powerful Affiliate Marketing PartnershipsHere are three things you’ll learn in this episode: 🌎 The ability to ship internationally and the logistics behind it 🤝 The power of affiliate marketing and how it has driven Mailbox Power’s growth 💡 Best practices for building a successful affiliate marketing program About Turner Leslie & Maibox Power: - Website: https://go.mailboxpower.com/- LinkedIn: https://www.linkedin.com/in/turnerleslie55/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams.

2025-04-0434 min

Fully Managed My Wild Career Ride: Pre-Med, Jujitsu, and MarketingHere are three things you’ll learn in this episode: 1. Personalization and Authenticity in Marketing: Authenticity and unique traits are essential for success in marketing. Gavin emphasizes the importance of staying true to one's personality and approach rather than imitating others or adopting personas that don't align with one's style. This strategy builds stronger relationships with clients and fosters genuine, sustainable growth.2. Marketing Inspiration from Non-Traditional Spaces: Gavin cited the jujitsu community as a source of marketing inspiration, noting how personalities who are "louder than life" naturally draw attention, even if their skills or...

2025-04-0338 min

Fully Managed Why SEO Is Harder Than You ThinkHere are three things you’ll learn in this episode: 1. SEO and Website Best Practices: Success in SEO comes from providing high-quality, authoritative content that aligns with Google's goal of delivering the best search results. Websites should be well-organized, easy to navigate, frequently updated, and rich in useful content to improve ranking and user engagement.2. Client Relationships and Customer-Centric Approach: Prioritizing client needs, quick issue resolution, and strong communication build trust and long-term relationships. Moffitt emphasizes "radical honesty" and responsiveness, ensuring clients feel valued and supported, which leads to high retention and business suc...

2025-04-0235 min

Fully Managed Shopify Experts Share Top SecretsHere are three things you’ll learn in this episode: 1. Learning from Experience: The founders believe in continuous learning and adaptation, both for themselves and their clients. They share insights gained from successes and failures, strengthening their position as Shopify experts and reinforcing trust with their clients.2. Problem-Solving Mindset: The team thrives on taking on challenging projects that other agencies deem impossible. They emphasize collaboration with clients, using brainstorming sessions to leverage their technical expertise and break down complex tasks into manageable micro-projects.3. Personalized Client Engagement: VarFi focuses on building strong rel...

2025-04-0233 min

Fully Managed The Hidden Psychology Behind Marketing SuccessHere are three things you’ll learn in this episode: 1. Psychology in Marketing: The conversation highlights the complexity of consumer behavior and the necessity for marketers to understand psychological factors that influence purchasing decisions. Donte points out that consumers can be contradictory in their preferences and that cultural and situational changes also impact their behavior, making marketing a challenging field. 2. Community Building in Photography: Donte discusses the importance of community in photography, particularly through platforms like VSCO, which focus on creating a supportive environment for photographers. He notes that building these comm...

2025-04-0140 min

Fully Managed The Secret Strategy Behind Viral Marketing SuccessHere are three things you’ll learn in this episode: 1. The Power of Humor in Marketing and Work: Humor is essential, not just for engaging marketing content but also for maintaining creativity and avoiding burnout in a high-pressure industry. Laughing and staying lighthearted can enhance productivity and workplace culture. 2. Smart Black Friday Marketing Strategies: Instead of reinventing the wheel, businesses should leverage what already works when running Black Friday campaigns. Scaling existing successful ads and emphasizing unique selling points are more effective than creating untested content. 3. Commitment & Adapt...

2025-03-3135 min

Fully Managed Marketing Is NOT What You ThinkHere are three things you’ll learn in this episode: 1. Essential and Creative Marketing Tools: Felix highlights tools like Google Ads, Google Search Console, Google Analytics, and Ahrefs as essential for digital marketing, especially for SEO. He also shares his creative approach to content marketing, such as using personal experiences—like dealing with birds damaging his home—to craft engaging and relevant blog topics for clients. 2. Mindset and Continuous Improvement in Marketing: Felix emphasizes the importance of attention to detail, always revisiting and refining work to enhance performance. He enjoys the dynamic...

2025-03-2845 min

Fully Managed Marketing Psychology: Attract & Retain Customers with Proven StrategiesHere are three things you’ll learn in this episode: 1. Psychology plays a crucial role in marketing, influencing not just how to attract customers but also how to retain them, understand buyer behavior, and adapt to constantly changing market trends through tools like newsletters, LinkedIn, and TikTok.2. Managing content consumption effectively involves limiting endless scrolling and using platforms like TikTok and Instagram with specific purposes, such as discovering updates or gathering inspiration from competitors' ads.3. In marketing, balancing ad frequency and tailoring the message at different touchpoints is key to avoiding con...

2025-03-2636 min

Fully Managed Content Creator Secrets: Building a Successful Online PresenceHere are three things you’ll learn in this episode: 1. Journey as a Content Creator2. Platform Strategy and Content Delivery3. Authenticity and Audience Engagement Subscribe to our weekly newsletter: About Voon Fei and his social media - Website: https://beacons.ai/nlstudio- TikTok:https://www.tiktok.com/@vfstyle ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first mo...

2025-03-2429 min

Fully Managed Entertaining Ads That Work: Comedy in Your Marketing StrategyHere are three things you’ll learn in this episode: 1. Effective Client Communication and Relationship Building: The speaker emphasizes the importance of consistent communication and personalized support for clients. They outline a structured onboarding process and regular touchpoints with account managers, fostering trust and transparency. By ensuring that clients feel heard and understood, the agency enhances client satisfaction and builds long-term relationships.2. Creative and Transparent Marketing: The agency emphasizes a creative approach to marketing, believing that entertaining ads can cut through the noise. They focus on building credibility and relationships before potential clients rea...

2025-03-2132 min

Fully Managed How to increase Instagram engagement for businessHere are three things you’ll learn in this episode: 1. Instagram's Versatility and Audience Reach2. The Importance of Evergreen Content3. Engagement vs. Awareness About Corey and her social media - Website: https://www.themarketingspecialist.com/- Instagram: https://www.instagram.com/coreycwalker/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15 Website: https://penji.co/pricing/Sub...

2025-03-1930 min

Fully Managed Helping Small Businesses Shine OnlineHere are three things you’ll learn in this episode: 1. From Banking to Boss: Katie reveals how she ditched eight miserable years in banking, taught herself web development, and now helps small businesses with 10 or fewer employees grow online. 2. SEO Made Simple: Discover her practical tricks—like using data to tweak strategies and breaking down cryptic SEO—for making websites rank high on Google and keeping clients thrilled. 3. Real Talk, Real Wins: Hear how her honest approach to mistakes, collaborating with clients, and asking for referrals turned word-of-m...

2025-03-1729 min

Fully Managed Life-Changing Content: Proven Tips for Building a Loyal CommunityHere are three things you’ll learn in this episode: 1. Content Creation and Passion2. Time Management and Consistency3. Building a Community and Longevity About Andrea and her social media - TikTok: https://www.tiktok.com/@itsdreak- Youtube:https://www.youtube.com/@itsdreak ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: *FULLYMANAGED15* Website: https://penji.co/prici...

2025-03-1426 min

Fully Managed The Biggest Mistakes People Make With LinkedIn MarketingHere are three things you’ll learn in this episode: 1. From Chaos to Success: Aaron and Justin share their wild journey— from accounting and ad agency days to launching Genius Scouts— and how they help leaders shine on LinkedIn. 2.Real Content, Real Results: Discover their secrets to crafting bold, authentic LinkedIn posts that grab attention, plus how they use smart ads to reach the right people. 3.Passion Over AI: Hear their fiery take on why personal touch beats tech shortcuts, and how they spark ideas that fuel business...

2025-03-1248 min

Fully Managed Building Success: How She Helps Women Win in BusinessHere are three things you’ll learn in this episode: 1. Starting a Business with Purpose: Chisolu shares her journey as a serial entrepreneur, from food trucks to consulting, and how she helps women turn dreams into reality by focusing on community and resources. 2. Authenticity in Podcasting: Learn how Chisolu grows her podcast, Forever A Dreamher, by keeping it real and sharing stories that inspire women in business, even while juggling a busy life. 3. Empowering Women to Win: Discover tips for overcoming challenges like time and funding, and why b...

2025-03-1022 min

Fully Managed How To Build a Web Design Business: Starting Your Career with ImpactHere are three things you’ll learn in this episode:Starting a Web Design Career by Targeting Nonprofits and Small Businesses: Steve Vick discusses strategies for acquiring clients early in their career, including doing free or low-cost work for nonprofits and small businesses, and even creating mock-up websites for potential clients to showcase the potential of their services.Communication and Process Transparency: Use a structured process for managing projects, including templates, onboarding guides, and project management software. This reduces miscommunication and makes the process more seamless, keeping clients informed and reducing stress.Create a Positive Experience for Referrals: En...

2025-03-0739 min

Fully Managed Expert Tips: How to Build a Social Media Audience OrganicallyPhilip shares his journey from a 25-year corporate career to building a successful consultancy through content marketing, revealing the importance of providing value without expecting immediate returns. Here are 3 key things you'll learn from this video:1. Value-Driven Content: Understand why sharing your knowledge and expertise freely, without constant asks, is crucial for building a loyal audience. Learn how to shift your mindset from self-promotion to genuine value delivery.2. Authenticity Over Polish: Discover why raw, unedited content resonates more with today's audience than highly produced videos. Learn how embracing imperfections can build t...

2025-03-0527 min

Fully Managed LinkedIn Outreach That Works: Building Real ConnectionsHere are three things you’ll learn in this episode: 1. Niche Market Focus: The Miller Group's decision to niche into the home improvement sector allows them to leverage expertise in a wide range of home-related products and services while maintaining variety to keep the work exciting. This focused approach targets middle-market companies with resources that don’t get the same attention as multinationals or startups. 2. Client Acquisition Strategy: The Miller Group balances working on and in the business by being active on LinkedIn, attending live and online networking events, and mentoring young...

2025-03-0332 min

Fully Managed The Secret to Successful Web Design (It's Not What You Think)Here are three things you’ll learn in this episode: 1. *Bridging Design and Development*: Mira found herself in a unique position as a liaison between design and development teams, leveraging her understanding of both areas to advocate for effective communication and problem-solving. This role allowed her to add significant value to her teams by ensuring that design concepts were feasible for developers.2. *Content Over Design*: Mira emphasizes the importance of clear content over design quality when creating websites. She shares an example of how understanding the audience—especially in terms of language and usabi...

2025-02-2834 min

Fully Managed The Secret to Early Entrepreneurial Success (& Chicken Nuggets!)Here are three things you’ll learn in this episode: 1. The Power of Helpful and Humanized Content: Todd learned the value of creating simple, helpful, and humanized content while casually recording cooking videos with a flip camera. He discovered that such content, optimized for search engines, could attract a broad audience and rank highly on Google for common recipe searches. This early experience taught them that creating useful and accessible content without over-complicating it could have a significant online impact.2. Leveraging Consistent Content Creation for Growth: After losing clients during Hurricane Sandy, Todd dou...

2025-02-2639 min

Fully Managed Brand Awareness Strategies for Startups & Small BusinessesHere are three things you’ll learn in this episode: 1. Creating brand awareness for your business2. Buying back your time as a business owner 3. Baby steps are important for business growth! Subscribe to our weekly newsletter: About Ellie and her social media - Website: https://stan.store/EllieHugdahl- TikTok: https://www.tiktok.com/@ellie.hugdahl ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Ente...

2025-02-2426 min

Fully Managed The Untold Story of Navitas Marketing's Rebranding SuccessHere are three things you’ll learn in this episode: 1. Navitas Marketing, initially focused on printing, the business transitioned to offer marketing services but struggled to change its strong reputation as a printing company. Eventually, the company decided to keep The Homer Group as a printing business and establish Navitas Marketing as a separate brand for its marketing services. This allowed them to maintain both offerings and serve clients more effectively, utilizing their expertise in both printing and marketing. 2. Continuous Learning and Adaptation in Marketing: The marketing field is constantly evolving, requ...

2025-02-2133 min

Fully Managed Learning from Mistakes: Turning Failures into OpportunitiesHere are three things you’ll learn in this episode: 1. The Importance of Adaptable Communication: Good marketers must be excellent communicators, adapting their styles to each client's preferences. This includes understanding individual needs and establishing open, honest communication from the start. 2. Strategic Risk-Taking: Marketing often requires taking risks. Intelligent risks are calculated, well-articulated, and consider potential consequences. It's crucial to learn from failures and avoid repeating mistakes. The episode uses examples of both successful and unsuccessful viral marketing campaigns to illustrate this point. 3. Niche Marketing with a Broad Persp...

2025-02-1942 min

Fully Managed The Future of Work with AI: Challenges, Opportunities, and Adaptation StrategiesHere are three things you’ll learn in this episode:1. Challenges with AI: There are two main challenges: regulation, which could slow down progress, and unrealistic expectations of AI's perfection. The speaker also emphasizes that AI should be seen as a tool for enhancing human capabilities, not simply replacing jobs, with a belief that it will transform industries.2. Resistance to Change: Many people are resistant to adopting new technologies, much like when innovations like the car or email were introduced. This resistance often comes from a fear of change or the misconception that using AI wi...

2025-02-1737 min

Fully Managed Biggest Marketing Mistakes Attorneys Make (Expert Advice)Here are three things you’ll learn in this episode: 1. Niche Focus and Organic Growth: Frank Demming initially expanded their client base broadly but then pivoted to specialize in marketing for attorneys after realizing this niche was more stable and lucrative, especially during the pandemic. By focusing solely on attorneys, they were able to leverage referrals and organic growth within the legal industry, leading to more targeted and effective marketing strategies.2. Personalized Marketing Approach: Frank emphasizes the importance of a personalized marketing approach. Instead of using generic templates, they invest time in understanding eac...

2025-02-1434 min

Fully Managed Authentic Leadership: Leaving Corporate America & Following Your DreamsHere are three things you’ll learn in this episode: 1. Embracing life’s changes and unexpected opportunities2. What does it take to be an authentic leader3. Staying true to yourself and how it leads to success Subscribe to our weekly newsletter: About Galen and his social media - Website: https://galenbingham.com/- Linkedin: https://www.linkedin.com/in/galenbingham/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and t...

2025-02-1231 min

Fully Managed How Ignoring Data Can Destroy Your Marketing Strategy & SuccessHere are three things you’ll learn in this episode: 1. Diverse Marketing Services and Personal Growth Journey: CJ Bachmann outlines their company's broad range of marketing services, including SEO, PPC, email marketing, and more, demonstrating a comprehensive approach to meeting various client needs. They also share their personal journey from initially aiming to become a teacher focused on ADD and ADHD, to working in corporate roles, and eventually climbing the ladder to become the CEO of 1SEO. Their story emphasizes how diverse experiences and roles contributed to their growth and success.2. Bootstrapped Growth and...

2025-02-1029 min

Fully Managed Sustainable Retail: How Circa Systems is Changing the GameThree things you’ll learn in this episode: 1. The Circular Economy Model: Nick Esposito explains the concept of the circular economy, where instead of a traditional "take, make, dispose" model, resources are kept in use as long as possible. This reduces waste and supports more sustainable retail practices, and Circa Systems is pioneering this through platforms like **Unless Kids**, a toy-buying and swapping service that reduces waste and extends product life. 2. Practical Application and Growth: Circa Systems is focused on creating a seamless user experience by offering discounts and easy swaps for...

2025-02-0735 min

Fully Managed From Zero to Agency Owner: An Inspiring JourneyHere are three things you’ll learn in this episode: 1. Importance of Managing Overhead and Liabilities: Mac Frederick advises entrepreneurs to "slow roll" their business growth to avoid debt and unnecessary liabilities. They emphasize starting small, minimizing expenses, and gradually expanding the business, sharing personal experiences of managing businesses remotely, then moving to physical locations only when sustainable. 2. The Shift in Education for Marketing Careers: The speaker argues that traditional college education may not be necessary for marketing, emphasizing that many skills can now be self-taught through free online resources like YouT...

2025-02-0339 min

Fully Managed From Self-Taught Designer to Content Creator: A UX/UI JourneyHere are three things you’ll learn in this episode: 1. Balancing content creation with another job.2. Social media and networking3. The complexities of UX/UI design Subscribe to our weekly newsletter: About Jophin and his social media - Website: https://designxstream.com/- Youtube: https://www.youtube.com/@DesignXstream/videos ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first...

2025-01-3120 min

Fully Managed Creating Brand Merch That Connects with Your CustomersHere are three things you’ll learn in this episode: 1. Focus on Quality and Sustainability: Merch.com prides itself on providing high-quality, customizable products at competitive prices, with an emphasis on sustainability. They highlight their commitment to eco-friendly practices and the importance of creating durable products that clients will want to use over time.2. The Importance of a Strong Team and Positive Culture: The speaker emphasizes that a successful company relies on its people, not just its founder. Building a supportive, positive work environment is crucial, as it motivates employees to perform at the...

2025-01-2735 min

Fully Managed How to Keep Your Clients Happy & Retain Them Long-TermThree things you’ll learn in this episode: 1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, suc...

2025-01-2420 min

Fully Managed How Modern Marketing is Shaping the Next GenerationHere are three things you’ll learn in this episode: 1. Slow Down To Speed Up Strategy: Elevate My Brand's unique approach to success lies in its **"slow down to speed up"** process, which includes a detailed, three-pronged discovery phase. This phase allows them to balance creative inspiration with data-driven decisions. Through this method, they assess client fit, ensuring both parties align before committing to long-term work. This approach helps manage client expectations and ensures they provide expert guidance even when clients' preferences conflict with data-backed strategies.2. Adapting Marketing Strategies for Gen Alpha: Elevate My...

2025-01-2236 min

Fully Managed The Truth About Influencer Marketing: What Creators Don't Tell YouHere are three things you’ll learn in this episode:How to grow your social media platformsUsing social media as a business ownerNavigating brand partnerships as an influencerAbout Maddi and her social mediaWebsite: https://lnk.bio/madecreativecoTikTok: https://www.tiktok.com/@madecreativeco ✨Sponsors✨Penji, the human first creative subscription service for agencies and teams.Enter code for 15% off your first month: FULLYMANAGED15 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube...

2025-01-1730 min

Fully Managed Implementing Marketing Strategies in Real EstateThree things you’ll learn in this episode: 1. The Importance of Implementation and Accountability: Jerome helps real estate professionals with marketing by focusing on implementation. While many understand the concepts of marketing, they struggle with taking action. Jerome addresses this by offering coaching and accountability, either by guiding clients through the process, doing it with them, or doing it for them. 2. The Role of Daily Role-Playing in Building Sales Confidence: Jerome emphasizes the importance of role-playing in sales. He participates in daily role-playing sessions with other agents to practice handling objections and...

2025-01-1533 min

Fully Managed The Real Difference Between Good and GREAT Customer Service ExperienceHere are three things you’ll learn in this episode: 1. Investment in Long-Term Growth: Smartsites’ growth is driven by a strategic investment in their own marketing and employee development, rather than focusing on immediate transactional returns. They spend a substantial amount on marketing (e.g., $300,000 a month) with the understanding that the returns will be realized over the long term through the lifetime value of clients. This approach contrasts with a short-term ROI mentality and emphasizes building a solid reputation and generating leads that will contribute to sustainable growth.2. Reputation and Unique Selling Propo...

2025-01-1033 min

Fully Managed Pinterest Marketing: How to Generate Leads for Your BusinessHere are three things you’ll learn in this episode: 1. Pinterest marketing and how it helps businesses grow2. Pinterest content and the longer shelf life 3. Cross platform marketing and referrals for marketing and brand awareness. About Kelsey and her social media - Website: https://www.kelseyvetter.com/- TikTok: https://www.tiktok.com/@kelseyvetterco ✨Sponsors✨Penji, the human first creative subscription service for agencies and teams.Enter code for 15% off your first month: FULLYMANAGED15 We...

2025-01-0228 min

Fully Managed Advice for Entrepreneurs: Network, Believe in Yourself, and Over-CommunicateHere are three things you’ll learn in this episode: 1. Importance of Email Marketing: Dan emphasizes the importance of email marketing because it gives businesses control over their customer base. While platforms like Facebook and TikTok are effective for reaching new audiences, email provides a direct way to nurture and engage customers consistently, offering more security in data ownership.2. Advice for Entrepreneurs: Dan advises utilizing your network for advice and growth, believing in yourself as the expert in your field, and over-communicating with clients to manage expectations and build trust. These are crucial ste...

2024-12-2640 min

Fully Managed The Future of Marketing: Adaptation, Clients, and Custom SolutionsThree things you’ll learn in this episode: 1. The Benefits of a Broad Industry Focus and Custom Solutions Over Niching Down: The agency values its diverse industry experience and custom approach over niching down into specific sectors. While some agencies focus on one industry to perfect their services, this agency prefers the variety of working across numerous fields, which keeps their work engaging and avoids monotony. Their approach includes being adaptable and offering bespoke solutions rather than templated ones, emphasizing creativity and customization.2. Adaptation and Continuous Learning: To remain competitive and sustainable in a c...

2024-12-1838 min

Fully Managed STAND OUT in Today's Music Market with These Proven TechniquesHere are 4 things you’ll learn in this episode: -How social media can make or break your music career-The power of TikTok and memes for music promotion-Why building a loyal fanbase is key to long-term success-Tips for getting your music heard and growing your audience Don't miss out on Jesse's expert advice and actionable tips to take your music career to the next level. _________________________________________________ About Jesse Cannon and his social media Website...

2024-12-0427 min

Fully Managed How to Spot the Perfect Marketing Agency for Your NeedsThree things you’ll learn in this episode: 1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provi...

2024-11-2734 min

Fully Managed How SlidesIQ Built a Global Client Base from Scratch?Three things you’ll learn in this episode: 1. Effective Sales and Lead Generation Strategies: Jiten discusses how SlidesIQ grew by leveraging multiple channels for lead generation. Initially, their success came from organic SEO, where they ranked highly for presentation design keywords. Later, they expanded their approach to include Google Ads and LinkedIn Sales Navigator, allowing them to target decision-makers at companies that could benefit from presentation design services. 2. Focus on Niche and Quality Service: Jiten emphasizes the importance of staying focused on a specific niche—presentation design—rather than diversifying services, which ini...

2024-11-2024 min

Fully Managed Building a Strong Personal Brand on Social Media as a DesignerHere are three things you’ll learn in this episode: 1. Leveraging social media for your creative work. 2. How to grow your platforms while balancing your time. 3. Understanding different platforms and learning to repurpose your content. Subscribe to our weekly newsletter: About Kristy Campbell and her social media Website: https://www.pinkponycreative.com/Instagram: https://www.instagram.com/kristy.thepinkpony/ ✨Sponsors✨Penji, the human first creative subscription service for agencies and teams.Enter code for...

2024-11-0624 min

Fully Managed Are You Missing Out on These Real Estate Marketing Tips? Here are three things you’ll learn in this episode: 1. Shift in Focus to Real Estate Marketing: Initially concentrated on hospitality marketing, the business pivoted to focus on real estate around 2017-2018. The primary aim is to help agents and brokerages increase their sales volume by 20%, with specific growth targets for the upcoming year. 2. Client Acquisition Strategies: Hospitality Marketing relies heavily on referrals and testimonials, intending to build partnerships with other professionals and associations in real estate. They emphasize providing value through education and support, establishing trust, and fo...

2024-10-2330 min

Fully Managed PR Crisis Management: Integrity & Transparency Secrets RevealedThree things you’ll learn in this episode: 1. Crisis Management and Integrity: Brian discusses his experience with damage control for a property management client during the COVID pandemic, emphasizing that operating with integrity and having transparent communication helps counter negative narratives. He believes that truth is a strong ally in public relations. 2. Due Diligence in Client Selection: Brian highlights the importance of thorough screening before taking on clients, particularly in the finance industry. He utilizes tools like BrokerCheck to assess potential clients’ backgrounds and ensures he only represents those with a clean...

2024-10-2241 min

Fully Managed From Zero to 500K Followers in 6 Months: Social Media BlueprintHere are three things you’ll learn in this episode: 1. Changes in the art world2. Connecting with artists on social media 3. Repurposing videos for different platforms About Matt Chessco and his social media - Website: https://mattchessco.com/- TikTok: https://www.tiktok.com/@mattchessco ✨Sponsors✨Penji, the human first creative subscription service for agencies and teams.Enter code for 15% off your first month: FULLYMANAGED15 Website: https://penji.co/pricing/Subscr...

2024-10-0927 min

Fully Managed How to Save Money on Google Ads: The Search Partners TrickThree things you’ll learn in this episode: Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective...

2024-10-0237 min

Fully Managed Overcoming Content Disasters: How to Bounce Back and Learn from MistakesPenji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group.Three things you’ll learn in this episode:AI Usage: The use of AI in content creation is varied and includes tools for SEO, video transcripts, and data analysis. AI helps streamline workflows, such as creating summaries from transcripts or analyzing large datasets, but it doesn't replace the need for human touch, especially in writing where personal insights are crucial.Short Fo...

2024-09-1635 min

Fully Managed Creating Viral Content: Strategies and Insights From An ExpertDiscover the secrets of influencer marketing success with Sofia Aguilar, a seasoned content creator and marketing agency owner. In this insightful interview, Sofia shares her journey from dance instructor to influencer, revealing valuable tips for building a strong online presence and attracting brand partnerships. Learn how to create engaging content, establish a consistent brand identity, and leverage analytics to make data-driven decisions. Sofia also discusses the importance of authenticity, building relationships, and navigating the ever-evolving landscape of social media. Whether you're just starting out or looking to take your influencer career to the next level, this video o...

2024-09-1129 min

Fully Managed How to Find the Right Digital Marketing Agency for Your Small BusinessThree things you’ll learn in this episode: Client-Centric Approach: Emphasizes the importance of listening to clients, as they often understand their own needs better than the agency. A successful campaign comes from blending client feedback with marketing expertise. Business Development and Honest Marketing: The growth of ESCO Local is rooted in transparency and honesty, especially with small businesses. They avoid overpromising and focus on realistic marketing strategies, particularly SEO, which has proven to be their strongest tool for growth. Challenges and Growth Lessons: The company struggled with ineffective sales tactics like LinkedIn outreach but found success in SEO a...

2024-09-0434 min

Fully Managed How to Cultivate a Growth Mindset in Business: Expert InsightsPenji Partnership Coordinator, Shannon, talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success.Three things you’ll learn in this episode:Melissa's Journey and Success: The conversation revolves around Melissa's impressive career journey, beginning as an intern at BuzzFeed, where she played a key role in developing their advertising model. Her success is attributed to her ambition, willingness to experiment, and ability to take on challenges beyond her comfort zone.Teamwork and Experimentation: Melissa emphasizes the importance of teamwork and a culture of experimentation in driving success. At B...

2024-08-1929 min

Fully Managed Expert-Led Solutions for Website AccessibilityPenji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more!Three things you’ll learn in this episode:Importance and Growth of Website Accessibility:The speaker highlights the increasing significance of website accessibility, driven by a rise in lawsuits and growing awareness. Initially overlooked, it's now seen as essential, akin to responsiveness in web design. The speaker's experience with Wix and later AccessiBe illustrates how the field has evolved from basic accessibility features to mo...

2024-08-1235 min

Unified Purpose Empowering Young Women of Color Through TechPenji Partnership Coordinator, Shannon, has a heartwarming chat with Cheryl Ann Wadlington, the founder of Evoluer House in Philadelphia. They discuss about the hardships that young girls of color face in the city, tips for non-profit marketing, and the role universities take in gentrification.Three things you’ll learn in this episode:Disproportionate Impact on Girls of Color:The discussion highlights the alarming disparities faced by girls of color, particularly in education and the juvenile justice system. These girls are disproportionately suspended, with those who have darker skin being three times more likely to f...

2024-07-0337 min

Free Ideas Benefits of PenjiOn today’s episode, we are going to go over: What is Penji? Who is the perfect fit for Penji? What are the benefits of Penji vs some other company? What type of design we do and not do? How long is your turnaround time? Do you own the rights to all of the designs created by Penji? How do I get the design requests I’ve requested? What is the best way to refer us business? Follow Us: Podcast Website: http://www.tbeshow.com Instagram: https://www.instagram.com/grzybowskij YouT...

2019-03-2826 min

Free Ideas Tech We Use At PenjiThese tools are in alphabetical order, that way we are fair and not showing favoritism in anyway. All of these websites will be in the show notes that way you can go ahead and use them yourself if you so choose. I’d also love to hear your favorite tools that you use. Links mentioned in interview: https://www.activecampaign.com https://buffer.com https://www.dropbox.com/ https://www.google.com https://www.intercom.com https://www.invisionapp.com https://www.luckyorange.com...

2018-12-0618 min

Free Ideas Penji's One Year Recap Find your story Find a good team Show Appreciation Build a company culture Invest in quality relationships Focus only on the things that matter and move the company forward Deliver on the service you promise Track everything Don’t be afraid to spend money, when you can Rinse and repeat Find time for yourself and do the things that make you truly happy Follow Us: Podcast Website:http://www.tbeshow.com Instagram: https://www.instagram.com/grzybowskij YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ Sponsors: Pe...

2018-11-0116 min

Free Ideas How To Start A Podcast And A Celebration Of 200 Episodes | Penji Co-founder Johnathan GrzybowskiTo end episode 200, I’d like again say thank you. Thank you to all of those who believe and believed in me. Thank you to those who have ever listened and watched an episode and to those who ever liked a single post on social media. Lastly I’d like to thank our members at Penji. We wouldn’t have the lights on without you. So thank you thank you thank you! We are officially shedding our skin. It’s no more about The Blind Entrepreneur, it’s about helping those that are experiencing entrepreneurship blind. From this point...

2018-10-3051 min

Free Ideas What's it like to work for a startup with the women leaders of Penji (Jie, Sekinah, Naciye, and Ginny)This podcast is brought to you by Penji. I’m your host Johnathan Grzybowski and today we have Brian Robinson on the show. The reason why I wanted to interview the women of Penji is because: Penji is predominantly women and what better way to get an insight about the company and the current landscape of the startup world than to get inside the minds of the people who are primarily the leaders of the organization! Some of the highlights of this episode are: Overall laughter: I hope you're able to see how mu...

2018-10-2350 min

LIVETHEFUEL 180: Unlimited Graphic Design & Entrepreneurship with Johnathan Grzybowski of PenjiScoring Unlimited Graphic Design While Supporting Camden, NJ With The Co-Founder Of Penji: Johnathan Grzybowski, is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. He is the Cofounder of Penji, an unlimited graphic design service for marketing teams, that provides jobs and internship opportunities to Camden students and residents.Who is Penji? We’re a group of designers, marketers, and creative thinkers who got together because we wanted to build more than just a company. We wanted to build a community conscious company that bring jobs and oppo...

2018-05-251h 01

Merch Minds Podcast Edit Content: Merch Minds Podcast - Episode 068: Interview with Johnathan Grzybowski from PenjiThis week the boys talk to Johnathan Grzybowski from Penji. Johnathan is the co-founder of Penji, which is a design agency that offers high-end designs from in-house graphic designers. Unlike other agencies, they focus more on quality instead of quantity. Penji is unique because they have a streamlined back-end where you can communicate with your designer. They are also capping off their services to only 300 clients. Currently, there have 200 clients, but the spots will be filled up fast. Johnathan talks about how he hires students and graduates primarily from Rutgers University. He specifically hires students...

2018-02-1650 min

The Joe Pardo Show Co-Founder of Penji and Serial Entrepreneur, Johnathan Grzybowski and Penji Review Johnathan Grzybowski has been listed as Owners Magazine’s 40 under 40 and is the co-founder of Penji, a dependable on-demand design service that helps marketing teams receive unlimited custom design at a flat monthly cost. He is also the producer and host of #1 two rated business and entrepreneurship podcast called The Blind Entrepreneur Podcast. Which features interviews with entrepreneurs, CEO’s, and business professionals to help those who may be temporally blind in business and guide those individuals to profitability within their business. Johnathan Grzybowski’s goal in business is to empower, educate, and inspire the next generation of entrepreneurs. In his sp...

2017-10-3145 min